In the realm of recommender systems, the ubiquitous adoption of deep neural networks has emerged as a dominant paradigm for modeling diverse business objectives. As user bases continue to expand, the necessity of personalization and frequent model updates have assumed paramount significance to ensure the delivery of relevant and refreshed experiences to a diverse array of members. In this work, we introduce an innovative meta-learning solution tailored to the personalization of models for individual members and other entities, coupled with the frequent updates based on the latest user interaction signals. Specifically, we leverage the Model-Agnostic Meta Learning (MAML) algorithm to adapt per-task sub-networks using recent user interaction data. Given the near infeasibility of productionizing original MAML-based models in online recommendation systems, we propose an efficient strategy to operationalize meta-learned sub-networks in production, which involves transforming them into fixed-sized vectors, termed meta embeddings, thereby enabling the seamless deployment of models with hundreds of billions of parameters for online serving. Through extensive experimentation on production data drawn from various applications at LinkedIn, we demonstrate that the proposed solution consistently outperforms the best performing baseline models of those applications, including strong baselines such as using wide-and-deep ID based personalization approach. Our approach has enabled the deployment of a range of highly personalized AI models across diverse LinkedIn applications, leading to substantial improvements in business metrics as well as refreshed experience for our members.

Mobile notification systems have taken a major role in driving and maintaining user engagement for online platforms. They are interesting recommender systems to machine learning practitioners with more sequential and long-term feedback considerations. Most machine learning applications in notification systems are built around response-prediction models, trying to attribute both short-term impact and long-term impact to a notification decision. However, a user's experience depends on a sequence of notifications and attributing impact to a single notification is not always accurate, if not impossible. In this paper, we argue that reinforcement learning is a better framework for notification systems in terms of performance and iteration speed. We propose an offline reinforcement learning framework to optimize sequential notification decisions for driving user engagement. We describe a state-marginalized importance sampling policy evaluation approach, which can be used to evaluate the policy offline and tune learning hyperparameters. Through simulations that approximate the notifications ecosystem, we demonstrate the performance and benefits of the offline evaluation approach as a part of the reinforcement learning modeling approach. Finally, we collect data through online exploration in the production system, train an offline Double Deep Q-Network and launch a successful policy online. We also discuss the practical considerations and results obtained by deploying these policies for a large-scale recommendation system use-case.

Mobile notification systems play a major role in a variety of applications to communicate, send alerts and reminders to the users to inform them about news, events or messages. In this paper, we formulate the near-real-time notification decision problem as a Markov Decision Process where we optimize for multiple objectives in the rewards. We propose an end-to-end offline reinforcement learning framework to optimize sequential notification decisions. We address the challenge of offline learning using a Double Deep Q-network method based on Conservative Q-learning that mitigates the distributional shift problem and Q-value overestimation. We illustrate our fully-deployed system and demonstrate the performance and benefits of the proposed approach through both offline and online experiments.

Notifications at LinkedIn are very crucial for our members to stay informed about their network, discover professionally relevant content, conversations and courses, as well as identify potential career opportunities. For the Notifications AI team, our mission is to use AI to notify the right members, about the right content, at the right time and frequency through the right channel (push, in app or email) to maximize member value. In this talk we will give an overview of the AI systems and models behind these decisions.

In recent years, social media applications (e.g., Facebook, LinkedIn) have created mobile applications (apps) to give their members instant and real-time access from anywhere. To keep members informed and drive timely engagement, these mobile apps send event notifications. However, sending notifications for every possible event would result in too many notifications which would in turn annoy members and create a poor member experience.