As global e-commerce platforms continue to expand, companies are entering new markets where they encounter cold-start challenges due to limited human labels and user behaviors. In this paper, we share our experiences in Coupang to provide a competitive cold-start performance of relevance matching for emerging e-commerce markets. Specifically, we present a Cold-Start Relevance Matching (CSRM) framework, utilizing a multilingual Large Language Model (LLM) to address three challenges: (1) activating cross-lingual transfer learning abilities of LLMs through machine translation tasks; (2) enhancing query understanding and incorporating e-commerce knowledge by retrieval-based query augmentation; (3) mitigating the impact of training label errors through a multi-round self-distillation training strategy. Our experiments demonstrate the effectiveness of CSRM-LLM and the proposed techniques, resulting in successful real-world deployment and significant online gains, with a 45.8% reduction in defect ratio and a 0.866% uplift in session purchase rate.

Recent research on the robustness of Graph Neural Networks (GNNs) under noises or attacks has attracted great attention due to its importance in real-world applications. Most previous methods explore a single noise source, recovering corrupt node embedding by reliable structures bias or developing structure learning with reliable node features. However, the noises and attacks may come from both structures and features in graphs, making the graph denoising a dilemma and challenging problem. In this paper, we develop a unified graph denoising (UGD) framework to unravel the deadlock between structure and feature denoising. Specifically, a high-order neighborhood proximity evaluation method is proposed to recognize noisy edges, considering features may be perturbed simultaneously. Moreover, we propose to refine noisy features with reconstruction based on a graph auto-encoder. An iterative updating algorithm is further designed to optimize the framework and acquire a clean graph, thus enabling robust graph learning for downstream tasks. Our UGD framework is self-supervised and can be easily implemented as a plug-and-play module. We carry out extensive experiments, which proves the effectiveness and advantages of our method. Code is avalaible at https://github.com/YoungTimmy/UGD.

Graph Active Learning (GAL), which aims to find the most informative nodes in graphs for annotation to maximize the Graph Neural Networks (GNNs) performance, has attracted many research efforts but remains non-trivial challenges. One major challenge is that existing GAL strategies may introduce semantic confusion to the selected training set, particularly when graphs are noisy. Specifically, most existing methods assume all aggregating features to be helpful, ignoring the semantically negative effect between inter-class edges under the message-passing mechanism. In this work, we present Semantic-aware Active learning framework for Graphs (SAG) to mitigate the semantic confusion problem. Pairwise similarities and dissimilarities of nodes with semantic features are introduced to jointly evaluate the node influence. A new prototype-based criterion and query policy are also designed to maintain diversity and class balance of the selected nodes, respectively. Extensive experiments on the public benchmark graphs and a real-world financial dataset demonstrate that SAG significantly improves node classification performances and consistently outperforms previous methods. Moreover, comprehensive analysis and ablation study also verify the effectiveness of the proposed framework.

Deploying pre-trained transformer models like BERT on downstream tasks in resource-constrained scenarios is challenging due to their high inference cost, which grows rapidly with input sequence length. In this work, we propose a constraint-aware and ranking-distilled token pruning method ToP, which selectively removes unnecessary tokens as input sequence passes through layers, allowing the model to improve online inference speed while preserving accuracy. ToP overcomes the limitation of inaccurate token importance ranking in the conventional self-attention mechanism through a ranking-distilled token distillation technique, which distills effective token rankings from the final layer of unpruned models to early layers of pruned models. Then, ToP introduces a coarse-to-fine pruning approach that automatically selects the optimal subset of transformer layers and optimizes token pruning decisions within these layers through improved L0 regularization. Extensive experiments on GLUE benchmark and SQuAD tasks demonstrate that ToP outperforms state-of-the-art token pruning and model compression methods with improved accuracy and speedups. ToP reduces the average FLOPs of BERT by 8.1X while achieving competitive accuracy on GLUE, and provides a real latency speedup of up to 7.4X on an Intel CPU. Code is available at https://github.com/microsoft/Moonlit/tree/main/ToP

Ad relevance modeling plays a critical role in online advertising systems including Microsoft Bing. To leverage powerful transformers like BERT in this low-latency setting, many existing approaches perform ad-side computations offline. While efficient, these approaches are unable to serve cold start ads, resulting in poor relevance predictions for such ads. This work aims to design a new, low-latency BERT via structured pruning to empower real-time online inference for cold start ads relevance on a CPU platform. Our challenge is that previous methods typically prune all layers of the transformer to a high, uniform sparsity, thereby producing models which cannot achieve satisfactory inference speed with an acceptable accuracy.

Session-based recommendation aims to predict a user's next action based on previous actions in the current session. The major challenge is to capture authentic and complete user preferences in the entire session. Recent work utilizes graph structure to represent the entire session and adopts Graph Neural Network (GNN) to encode session information. This modeling choice has been proved to be effective and achieved remarkable results. However, most of the existing studies only consider each item within the session independently and do not capture session semantics from a high-level perspective. Such limitation often leads to severe information loss and increases the difficulty of capturing long-range dependencies within a session. Intuitively, compared with individual items, a session snippet, i.e., a group of locally consecutive items, is able to provide supplemental user intents which are hardly captured by existing methods. In this work, we propose to learn multi-granularity consecutive user intent unit to improve the recommendation performance. Specifically, we creatively propose Multi-granularity Intent Heterogeneous Session Graph (MIHSG) which captures the interactions between different granularity intent units and relieves the burden of long-dependency. Moreover, we propose the Intent Fusion Ranking (IFR) module to compose the recommendation results from various granularity user intents. Compared with current methods that only leverage intents from individual items, IFR benefits from different granularity user intents to generate more accurate and comprehensive session representation, thus eventually boosting recommendation performance. We conduct extensive experiments on five session-based recommendation datasets and the results demonstrate the effectiveness of our method. Compared to current state-of-the-art methods, we achieve as large as 10.21% gain on [email protected] and 15.53% gain on [email protected]

Mining from graph-structured data is an integral component of graph data management. A recent trending technique, graph convolutional network (GCN), has gained momentum in the graph mining field, and plays an essential part in numerous graph-related tasks. Although the emerging GCN optimization techniques bring improvements to specific scenarios, they perform diversely in different applications and introduce many trial-and-error costs for practitioners. Moreover, existing GCN models often suffer from oversmoothing problem. Besides, the entanglement of various graph patterns could lead to non-robustness and harm the final performance of GCNs. In this work, we propose a simple yet efficient graph decomposition approach to improve the performance of general graph neural networks. We first empirically study existing graph decomposition methods and propose an automatic connectivity-ware graph decomposition algorithm, DeGNN. To provide a theoretical explanation, we then characterize GCN from the information-theoretic perspective and show that under certain conditions, the mutual information between the output after l layers and the input of GCN converges to 0 exponentially with respect to l. On the other hand, we show that graph decomposition can potentially weaken the condition of such convergence rate, alleviating the information loss when GCN becomes deeper. Extensive experiments on various academic benchmarks and real-world production datasets demonstrate that graph decomposition generally boosts the performance of GNN models. Moreover, our proposed solution DeGNN achieves state-of-the-art performances on almost all these tasks.

Large-scale pre-trained models have attracted extensive attention in the research community and shown promising results on various tasks of natural language processing. However, these pre-trained models are memory and computation intensive, hindering their deployment into industrial online systems like Ad Relevance. Meanwhile, how to design an effective yet efficient model architecture is another challenging problem in online Ad Relevance. Recently, AutoML shed new lights on architecture design, but how to integrate it with pre-trained language models remains unsettled. In this paper, we propose AutoADR (Automatic model design for AD Relevance) --- a novel end-to-end framework to address this challenge, and share our experience to ship these cutting-edge techniques into online Ad Relevance system at Microsoft Bing. Specifically, AutoADR leverages a one-shot neural architecture search algorithm to find a tailored network architecture for Ad Relevance. The search process is simultaneously guided by knowledge distillation from a large pre-trained teacher model (e.g. BERT), while taking the online serving constraints (e.g. memory and latency) into consideration. We add the model designed by AutoADR as a sub-model into the production Ad Relevance model. This additional sub-model improves the Precision-Recall AUC (PR AUC) on top of the original Ad Relevance model by 2.65X of the normalized shipping bar. More importantly, adding this automatically designed sub-model leads to a statistically significant 4.6% Bad-Ad ratio reduction in online A/B testing. This model has been shipped into Microsoft Bing Ad Relevance Production model.

Anomaly detection on multivariate time-series is of great importance in both data mining research and industrial applications. Recent approaches have achieved significant progress in this topic, but there is remaining limitations. One major limitation is that they do not capture the relationships between different time-series explicitly, resulting in inevitable false alarms. In this paper, we propose a novel self-supervised framework for multivariate time-series anomaly detection to address this issue. Our framework considers each univariate time-series as an individual feature and includes two graph attention layers in parallel to learn the complex dependencies of multivariate time-series in both temporal and feature dimensions. In addition, our approach jointly optimizes a forecasting-based model and a reconstruction-based model, obtaining better time-series representations through a combination of single-timestamp prediction and reconstruction of the entire time-series. We demonstrate the efficacy of our model through extensive experiments. The proposed method outperforms other state-of-the-art models on three real-world datasets. Further analysis shows that our method has good interpretability and is useful for anomaly diagnosis.

Large companies need to monitor various metrics (for example, Page Views and Revenue) of their applications and services in real time. At Microsoft, we develop a time-series anomaly detection service which helps customers to monitor the time-series continuously and alert for potential incidents on time. In this paper, we introduce the pipeline and algorithm of our anomaly detection service, which is designed to be accurate, efficient and general. The pipeline consists of three major modules, including data ingestion, experimentation platform and online compute. To tackle the problem of time-series anomaly detection, we propose a novel algorithm based on Spectral Residual (SR) and Convolutional Neural Network (CNN). Our work is the first attempt to borrow the SR model from visual saliency detection domain to time-series anomaly detection. Moreover, we innovatively combine SR and CNN together to improve the performance of SR model. Our approach achieves superior experimental results compared with state-of-the-art baselines on both public datasets and Microsoft production data.