For a long time, different recommendation tasks require designing task-specific architectures and training objectives. As a result, it is hard to transfer the knowledge and representations from one task to another, thus restricting the generalization ability of existing recommendation approaches. To deal with such issues, considering that language can describe almost anything and language grounding is a powerful medium to represent various problems or tasks, we present a flexible and unified text-to-text paradigm called “Pretrain, Personalized Prompt, and Predict Paradigm” (P5) for recommendation, which unifies various recommendation tasks in a shared framework. In P5, all data such as user-item interactions, user descriptions, item metadata, and user reviews are converted to a common format — natural language sequences. The rich information from natural language assists P5 to capture deeper semantics for personalization and recommendation. Specifically, P5 learns different tasks with the same language modeling objective during pretraining. Thus, it serves as the foundation model for various downstream recommendation tasks, allows easy integration with other modalities, and enables instruction-based recommendation. P5 advances recommender systems from shallow model to deep model to big model, and will revolutionize the technical form of recommender systems towards universal recommendation engine. With adaptive personalized prompt for different users, P5 is able to make predictions in a zero-shot or few-shot manner and largely reduces the necessity for extensive fine-tuning. On several benchmarks, we conduct experiments to show the effectiveness of P5. To help advance future research on Recommendation as Language Processing (RLP), Personalized Foundation Models (PFM), and Universal Recommendation Engine (URE), we release the source code, dataset, prompts, and pretrained P5 model at https://github.com/jeykigung/P5.

Existing research on fairness-aware recommendation has mainly focused on the quantification of fairness and the development of fair recommendation models, neither of which studies a more substantial problem--identifying the underlying reason of model disparity in recommendation. This information is critical for recommender system designers to understand the intrinsic recommendation mechanism and provides insights on how to improve model fairness to decision makers. Fortunately, with the rapid development of Explainable AI, we can use model explainability to gain insights into model (un)fairness. In this paper, we study the problem ofexplainable fairness, which helps to gain insights about why a system is fair or unfair, and guides the design of fair recommender systems with a more informed and unified methodology. Particularly, we focus on a common setting with feature-aware recommendation and exposure unfairness, but the proposed explainable fairness framework is general and can be applied to other recommendation settings and fairness definitions. We propose a Counterfactual Explainable Fairness framework, called CEF, which generates explanations about model fairness that can improve the fairness without significantly hurting the performance. The CEF framework formulates an optimization problem to learn the "minimal'' change of the input features that changes the recommendation results to a certain level of fairness. Based on the counterfactual recommendation result of each feature, we calculate an explainability score in terms of the fairness-utility trade-off to rank all the feature-based explanations, and select the top ones as fairness explanations. Experimental results on several real-world datasets validate that our method is able to effectively provide explanations to the model disparities and these explanations can achieve better fairness-utility trade-off when using them for recommendation than all the baselines.

To facilitate human decisions with credible suggestions, personalized recommender systems should have the ability to generate corresponding explanations while making recommendations. Knowledge graphs (KG), which contain comprehensive information about users and products, are widely used to enable this. By reasoning over a KG in a node-by-node manner, existing explainable models provide a KG-grounded path for each user-recommended item. Such paths serve as an explanation and reflect the historical behavior pattern of the user. However, not all items can be reached following the connections within the constructed KG under finite hops. Hence, previous approaches are constrained by a recall bias in terms of existing connectivity of KG structures. To overcome this, we propose a novel Path Language Modeling Recommendation (PLM-Rec) framework, learning a language model over KG paths consisting of entities and edges. Through path sequence decoding, PLM-Rec unifies recommendation and explanation in a single step and fulfills them simultaneously. As a result, PLM-Rec not only captures the user behaviors but also eliminates the restriction to pre-existing KG connections, thereby alleviating the aforementioned recall bias. Moreover, the proposed technique makes it possible to conduct explainable recommendation even when the KG is sparse or possesses a large number of relations. Experiments and extensive ablation studies on three Amazon e-commerce datasets demonstrate the effectiveness and explainability of the PLM-Rec framework.

Structural data well exists in Web applications, such as social networks in social media, citation networks in academic websites, and threads data in online forums. Due to the complex topology, it is difficult to process and make use of the rich information within such data. Graph Neural Networks (GNNs) have shown great advantages on learning representations for structural data. However, the non-transparency of the deep learning models makes it non-trivial to explain and interpret the predictions made by GNNs. Meanwhile, it is also a big challenge to evaluate the GNN explanations, since in many cases, the ground-truth explanations are unavailable.

Recent conversational recommender systems (CRS) provide a promising solution to accurately capture a user's preferences by communicating with users in natural language to interactively guide them while pro-actively eliciting their current interests. Previous research on this mainly focused on either learning a supervised model with semantic features extracted from the user's responses, or training a policy network to control the dialogue state. However, none of them has considered the issue of popularity bias in a CRS. This paper proposes a human-in-the-loop popularity debiasing framework that integrates real-time semantic understanding of open-ended user utterances as well as historical records, while also effectively managing the dialogue with the user. This allows the CRS to balance the recommendation performance as well as the item popularity so as to avoid the well-known "long-tail'' effect. We demonstrate the effectiveness of our approach via experiments on two conversational recommendation datasets, and the results confirm that our proposed approach achieves high-accuracy recommendation while mitigating popularity bias.

Recent research explores incorporating knowledge graphs (KG) into e-commerce recommender systems, not only to achieve better recommendation performance, but more importantly to generate explanations of why particular decisions are made. This can be achieved by explicit KG reasoning, where a model starts from a user node, sequentially determines the next step, and walks towards an item node of potential interest to the user. However, this is challenging due to the huge search space, unknown destination, and sparse signals over the KG, so informative and effective guidance is needed to achieve a satisfactory recommendation quality. To this end, we propose a CoArse-to-FinE neural symbolic reasoning approach (CAFE). It first generates user profiles as coarse sketches of user behaviors, which subsequently guide a path-finding process to derive reasoning paths for recommendations as fine-grained predictions. User profiles can capture prominent user behaviors from the history, and provide valuable signals about which kinds of path patterns are more likely to lead to potential items of interest for the user. To better exploit the user profiles, an improved path-finding algorithm called Profile-guided Path Reasoning (PPR) is also developed, which leverages an inventory of neural symbolic reasoning modules to effectively and efficiently find a batch of paths over a large-scale KG. We extensively experiment on four real-world benchmarks and observe substantial gains in the recommendation performance compared with state-of-the-art methods.

There has been growing attention on fairness considerations recently, especially in the context of intelligent decision making systems. For example, explainable recommendation systems may suffer from both explanation bias and performance disparity. We show that inactive users may be more susceptible to receiving unsatisfactory recommendations due to their insufficient training data, and that their recommendations may be biased by the training records of active users due to the nature of collaborative filtering, which leads to unfair treatment by the system. In this paper, we analyze different groups of users according to their level of activity, and find that bias exists in recommendation performance between different groups. Empirically, we find that such performance gap is caused by the disparity of data distribution, specifically the knowledge graph path distribution in this work. We propose a fairness constrained approach via heuristic re-ranking to mitigate this unfairness problem in the context of explainable recommendation over knowledge graphs. We experiment on several real-world datasets with state-of-the-art knowledge graph-based explainable recommendation algorithms. The promising results show that our algorithm is not only able to provide high-quality explainable recommendations, but also reduces the recommendation unfairness in several aspects.

Understanding the economic nature of consumer decisions in e-Commerce is important to personalized recommendation systems. Established economic theories claim that informed consumers always attempt to maximize their utility by choosing the items of the largest marginal utility per dollar (MUD) within their budgets. For example, gaining 5 dollars of extra benefit by spending 10 dollars makes a consumer much more satisfied than having the same amount of extra benefit by spending 20 dollars, although the second product may have higher absolute utility value. Meanwhile, making purchases online may be risky decisions that could cause dissatisfaction. For example, people may give low ratings towards purchased items that they thought they would like when placing the order. Therefore, the design of recommender systems should also take users' risk attitudes into consideration to better learn consumer behaviors.