Personalized recommendation has been proved effective as a content discovery tool for many online news publishers. As fresh news articles are frequently coming to the system while the old ones are fading away quickly, building a consistent and coherent feature representation over the ever-changing articles pool is fundamental to the performance of the recommendation. However, learning a good feature representation is challenging, especially for some small publishers that have normally fewer than 10,000 articles each year. In this paper, we consider to transfer knowledge from a larger text corpus. In our proposed solution, an effective article recommendation engine can be established with a small number of target publisher articles by transferring knowledge from a large corpus of text with a different distribution. Specifically, we leverage noise contrastive estimation techniques to learn the word conditional distribution given the context words, where the noise conditional distribution is pre-trained from the large corpus. Our solution has been deployed in a commercial recommendation service. The large-scale online A/B testing on two commercial publishers demonstrates up to 9.97% relative overall performance gain of our proposed model on the recommendation click-though rate metric over the non-transfer learning baselines.

As aggregators, online news portals face great challenges in continuously selecting a pool of candidate articles to be shown to their users. Typically, those candidate articles are recommended manually by platform editors from a much larger pool of articles aggregated from multiple sources. Such a hand-pick process is labor intensive and time-consuming. In this paper, we study the editor article selection behavior and propose a learning by demonstration system to automatically select a subset of articles from the large pool. Our data analysis shows that (i) editors' selection criteria are non-explicit, which are less based only on the keywords or topics, but more depend on the quality and attractiveness of the writing from the candidate article, which is hard to capture based on traditional bag-of-words article representation. And (ii) editors' article selection behaviors are dynamic: articles with different data distribution come into the pool everyday and the editors' preference varies, which are driven by some underlying periodic or occasional patterns. To address such problems, we propose a meta-attention model across multiple deep neural nets to (i) automatically catch the editors' underlying selection criteria via the automatic representation learning of each article and its interaction with the meta data and (ii) adaptively capture the change of such criteria via a hybrid attention model. The attention model strategically incorporates multiple prediction models, which are trained in previous days. The system has been deployed in a commercial article feed platform. A 9-day A/B testing has demonstrated the consistent superiority of our proposed model over several strong baselines.