Fan Zhang 0053

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21ranked-venue papers in the field
4as first author
12since 2021 · last 2026
0000-0003-0831-7371ORCID · conflict

Domains — venue-derived; a paper can count in several

Information Retrieval & Web Search · 20 (4 first)Data Mining & Knowledge Discovery · 1
YearPublicationVenuePosition
2026 Déjà Vu of Strange Stickers! Enhancing Out-of-Distribution Robustness in Sticker Retrieval via Cross-Modal Intent Alignment
abstract
The rapid growth of digital communication has increased the demand for sticker retrieval systems that can match expressive stickers to users' communicative needs. In practice, however, sticker retrieval encounters significant out-of-distribution (OOD) challenges arising from unseen queries and stickers, driven by the diversity of user expression habits and sticker visual representations. These OOD issues often lead to irrelevant or inappropriate retrieval results, undermining the user experience. Drawing on symbolic interactionism in cognition, we propose XAlign-SR, a method that enhances OOD robustness by aligning abstract expressive intent between queries and stickers across modalities. To support this study, we construct OOD benchmarks from sticker datasets that simulate realistic query–sticker scenarios. Experiments demonstrate that our approach significantly outperforms state-of-the-art baselines.
Yu-An Liu 0028, Ruqing Zhang 0001, Jiafeng Guo, Changjiang Zhou, Fan Zhang 0053, Yinhu Zhao
WWW5
2025 How Users Interact with Generative Information Retrieval Systems: A Study of User Behavior and Search Experience
abstract
The development of LLM has facilitated the emergence of generative information retrieval (IR) systems, such as ''Bing Chat''. Generative IR systems return generated text with citations rather than a list of ranked search results. User studies on IR systems are essential for understanding users' interaction patterns, evaluating and optimizing systems, and improving search experience, particularly in the context of generative IR systems with novel conversational interfaces and responses. However, systematic investigations into user behavior and search experience on generative IR systems are notably lacking. To address this gap, we conducted a user study using Bing Chat to explore user behavior and feedback on generative IR systems. The participants were required to accomplish three types of tasks using Bing Chat. During the search process, we collected their various behavior (e.g., click, query reformulation) and explicit feedback (e.g., satisfaction, credibility, and success). Additionally, the same study was conducted on traditional IR systems Bing for comparison. Analyses of these data show that Bing Chat can reduce the user's search effort and lead to a better search experience without any decrease in credibility compared with Bing. We believe that this work provides valuable insight into the design and evaluation of generative information retrieval systems.
Yidong Liang, Zhijing Wu 0001, Fan Zhang 0053, Dandan Song 0005, Heyan Huang
SIGIR3
2025 Towards Better Evaluating Multi-Query Sessions: A Measure Based on the Theory of Planned Behavior
abstract
To evaluate multi-query sessions, recent studies usually add a second ''session'' dimension to the query-level evaluation framework, deriving corresponding session-version evaluation metrics such as sDCG, sRBP, and sINST. However, these existing metrics do not sufficiently consider the different impacts of users' expectations of gains and costs on their behaviors such as query reformulation, nor the bounded rationality characteristic of users in expectation management. To address these issues and better explain user behavior in multi-query sessions, we design a user model based on the Theory of Planned Behavior (TPB), which links user expectations to user behaviors. Within the TPB framework, we propose sTPB, a new measure that adapts to users' expectation management modes by considering users' expectations of gains and costs. To demonstrate the effectiveness of sTPB in evaluating multi-query sessions, we compare it with existing session metrics on two publicly available user search behavior datasets. The results show that sTPB significantly outperforms other metrics in terms of both fitting user behavior and measuring user satisfaction. Additionally, we explore the differences between optimal parameters under different user characteristics and task types in session search evaluation. We find that different user characteristics and task types lead to various preferences in users' choices between continuing to examine results and reformulating queries. Our study not only validates the effectiveness of sTPB in evaluating multi-query sessions but also highlights the necessity of considering the influence of user characteristics and task types when designing metrics.
Fan Zhang 0053, Jia Chen 0003, Wei Lu 0019
SIGIR2
2025 Structure-Aware Conversational Legal Case Retrieval
abstract
Legal case retrieval is an important task in information retrieval that aims to retrieve relevant cases for given query cases. Conversational search paradigms have been shown to improve the search experience in legal case retrieval. However, there are two challenges in applying conversational search to legal scenarios. Firstly, legal search conversations often focus on different parts of legal case documents, but existing models struggle to capture the complex structural information and extract accurate relevance signals. Secondly, collecting large-scale conversational search datasets is costly, making it difficult to build reliable conversational legal case retrieval models. To address these challenges, we propose a Structure-Aware Matching Model (SAMM) for conversational legal case retrieval. SAMM extracts matching signals between conversational utterances and segments of the legal cases to incorporate structural information. We decouple the conversational search task into three subtasks and design pre-training tasks to overcome the lack of training data. Additionally, we create ConvLegal, the largest conversational legal case retrieval dataset to the best of our knowledge, for better evaluation of different methods. We train and evaluate SAMM and baselines on both a public dataset (CLCR) and ConvLegal. Experimental results demonstrate that SAMM outperforms existing models in legal case retrieval and conversational search.
Bulou Liu, Yiran Hu, Qingyao Ai, Yueyue Wu, Yiqun Liu 0001, Chenliang Li 0005, Fan Zhang 0053, Weixing Shen, Chong Chen 0001, Qi Tian 0001
ACM Trans. Inf. Syst.7
2023 Investigating Conversational Agent Action in Legal Case Retrieval
Bulou Liu, Yiran Hu, Yueyue Wu, Yiqun Liu 0001, Fan Zhang 0053, Chenliang Li 0005, Min Zhang 0006, Shaoping Ma, Weixing Shen
ECIR (1)5
2022 Constructing Better Evaluation Metrics by Incorporating the Anchoring Effect into the User Model
abstract
Models of existing evaluation metrics assume that users are rational decision-makers trying to pursue maximised utility. However, studies in behavioural economics show that people are not always rational when making decisions. Previous studies showed that the anchoring effect can influence the relevance judgement of a document. In this paper, we challenge the rational user assumption and introduce the anchoring effect into user models. We first propose a framework for query-level evaluation metrics by incorporating the anchoring effect into the user model. In the framework, the magnitude of the anchoring effect is related to the quality of the previous document. We then apply our framework to several query-level evaluation metrics and compare them with their vanilla version as the baseline in terms of user satisfaction on a publicly available search dataset. As a result, our Anchoring-aware Metrics (AMs) outperformed their baselines in term of correlation with user satisfaction. The result suggests that we can better predict user query satisfaction feedbacks by incorporating the anchoring effect into user models of existing evaluating metrics. As far as we know, we are the first to introduce the anchoring effect into information retrieval evaluation metrics. Our findings provide a perspective from behavioural economics to better understand user behaviour and satisfaction in search interaction.
Nuo Chen 0004, Fan Zhang 0053, Tetsuya Sakai
SIGIR2
2022 An Attribute-Driven Mirror Graph Network for Session-based Recommendation
abstract
Session-based recommendation (SBR) aims to predict a user's next clicked item based on an anonymous yet short interaction sequence. Previous SBR models, which rely only on the limited short-term transition information without utilizing extra valuable knowledge, have suffered a lot from the problem of data sparsity. This paper proposes a novel mirror graph enhanced neural model for session-based recommendation (MGS), to exploit item attribute information over item embeddings for more accurate preference estimation.
Siqi Lai, Erli Meng, Fan Zhang 0053, Chenliang Li 0005, Bin Wang 0004, Aixin Sun
SIGIR3
2022 Query Generation and Buffer Mechanism: Towards a better conversational agent for legal case retrieval
Bulou Liu, Yueyue Wu, Fan Zhang 0053, Yiqun Liu 0001, Chenliang Li 0005, Min Zhang 0006, Shaoping Ma
Inf. Process. Manag.3
2021 Incorporating Query Reformulating Behavior into Web Search Evaluation
abstract
While batch evaluation plays a central part in Information Retrieval (IR) research, most evaluation metrics are based on user models which mainly focus on browsing and clicking behaviors. As users' perceived satisfaction may also be impacted by their search intent, constructing different user models across various search intent may help design better evaluation metrics. However, user intents are usually unobservable in practice. As query reformulating behaviors may reflect their search intents to a certain extent and highly correlate with users' perceived satisfaction for a specific query, these observable factors may be beneficial for the design of evaluation metrics. How to incorporate the search intent behind query reformulation into user behavior and satisfaction models remains under-investigated. To investigate the relationships among query reformulations, search intent, and user satisfaction, we explore a publicly available web search dataset and find that query reformulations can be a good proxy for inferring user intent, and therefore, reformulating actions may be beneficial for designing better web search effectiveness metrics. A group of Reformulation-Aware Metrics (RAMs) is then proposed to improve existing click model-based metrics. Experimental results on two public session datasets have shown that RAMs have significantly higher correlations with user satisfaction than existing evaluation metrics. In the robustness test, we have found that RAMs can achieve good performance when only a small proportion of satisfaction training labels are available. We further show that RAMs can be directly applied in a new dataset for offline evaluation once trained. This work shows the possibility of designing better evaluation metrics by incorporating fine-grained search context factors.
Jia Chen 0003, Yiqun Liu 0001, Jiaxin Mao, Fan Zhang 0053, Tetsuya Sakai, Weizhi Ma, Min Zhang 0006, Shaoping Ma
CIKM4
2021 Evaluating Relevance Judgments with Pairwise Discriminative Power
abstract
Relevance judgments play an essential role in the evaluation of information retrieval systems. As many different relevance judgment settings have been proposed in recent years, an evaluation metric to compare relevance judgments in different annotation settings has become a necessity. Traditional metrics, such as ĸ, Krippendorff's α and Φ have mainly focused on the inter-assessor consistency to evaluate the quality of relevance judgments. They encounter "reliable but useless" problem when employed to compare different annotation settings (e.g. binary judgment v.s. 4-grade judgment). Meanwhile, other existing popular metrics such as discriminative power (DP) are not designed to compare relevance judgments across different annotation settings, they therefore suffer from limitations, such as the requirement of result ranking lists from different systems. Therefore, how to design an evaluation metric to compare relevance judgments under different grade settings needs further investigation. In this work, we propose a novel metric named pairwise discriminative power (PDP) to evaluate the quality of relevance judgment collections. By leveraging a small amount of document-level preference tests, PDP estimates the discriminative ability of relevance judgments on separating ranking lists with various qualities. With comprehensive experiments on both synthetic and real-world datasets, we show that PDP maintains a high degree of consistency with annotation quality in various grade settings. Compared with existing metrics (e.g., Krippendorff's α, Φ, DP, etc), it provides reliable evaluation results with affordable additional annotation efforts.
Zhumin Chu, Jiaxin Mao, Fan Zhang 0053, Yiqun Liu 0001, Tetsuya Sakai, Min Zhang 0006, Shaoping Ma
CIKM3
2021 Conversational vs Traditional: Comparing Search Behavior and Outcome in Legal Case Retrieval
abstract
In recent years, legal case retrieval has attracted much attention in the IR research community. It aims to retrieve supporting cases for a given query case and contributes to better legal systems. While using a legal case retrieval system, users always feel difficult to construct accurate queries to express their information need, especially when they lack sufficient domain knowledge. Since conversational search has been widely recognized to fulfill users' complex and exploratory information need, we investigate whether conversational search paradigm can be adopted to improve users' legal case retrieval experience. We design a laboratory-based study to collect users' interaction behaviors and explicit feedback signals while using traditional and agent-mediated conversational legal case retrieval systems. Based on the collected data, we compare search behavior and outcome of these two different kinds of interaction paradigms. Compared with the traditional one, experimental results show that users can achieve better retrieval performance with the conversational case retrieval system. Moreover, conversational system can also save users' efforts in formulating queries and examining results.
Bulou Liu, Yueyue Wu, Yiqun Liu 0001, Fan Zhang 0053, Yunqiu Shao, Chenliang Li 0005, Min Zhang 0006, Shaoping Ma
SIGIR4
2021 Towards a Better Understanding of Query Reformulation Behavior in Web Search
abstract
As queries submitted by users directly affect search experiences, how to organize queries has always been a research focus in Web search studies. While search request becomes complex and exploratory, many search sessions contain more than a single query thus reformulation becomes a necessity. To help users better formulate their queries in these complex search tasks, modern search engines usually provide a series of reformulation entries on search engine result pages (SERPs), i.e., query suggestions and related entities. However, few existing work have thoroughly studied why and how users perform query reformulations in these heterogeneous interfaces. Therefore, whether search engines provide sufficient assistance for users in reformulating queries remains under-investigated. To shed light on this research question, we conducted a field study to analyze fine-grained user reformulation behaviors including reformulation type, entry, reason, and the inspiration source with various search intents. Different from existing efforts that rely on external assessors to make judgments, in the field study we collect both implicit behavior signals and explicit user feedback information. Analysis results demonstrate that query reformulation behavior in Web search varies with the type of search tasks. We also found that the current query suggestion/related query recommendations provided by search engines do not offer enough help for users in complex search tasks. Based on the findings in our field study, we design a supervised learning framework to predict: 1) the reason behind each query reformulation, and 2) how users organize the reformulated query, both of which are novel challenges in this domain. This work provides insight into complex query reformulation behavior in Web search as well as the guidance for designing better query suggestion techniques in search engines.
Jia Chen 0003, Jiaxin Mao, Yiqun Liu 0001, Fan Zhang 0053, Min Zhang 0006, Shaoping Ma
WWW4
2020 Cascade or Recency: Constructing Better Evaluation Metrics for Session Search
abstract
Recently session search evaluation has been paid more attention as a realistic search scenario usually involves multiple queries and interactions between users and systems. Evolved from model-based evaluation metrics for a single query, existing session-based metrics also follow a generic framework based on the cascade hypothesis. The cascade hypothesis assumes that lower-ranked search results and later-issued queries receive less attention from users and should therefore be assigned smaller weights when calculating evaluation metrics. This hypothesis gains much success in modeling search users' behavior and designing evaluation metrics, by explaining why users' attention decays on search engine result pages. However, recent studies have found that the recency effect also plays an important role in determining user satisfaction in search sessions. Especially, whether a user feels satisfied in the later-issued queries heavily influences his/her search satisfaction in the whole session. To take both the cascade hypothesis and the recency effect into the design of session search evaluation metrics, we propose Recency-aware Session-based Metrics (RSMs) to simultaneously characterize users' examination process with a browsing model and cognitive process with a utility accumulation model. With both self-constructed and public available user search behavior datasets, we show the effectiveness of proposed RSMs by comparing them with existing session-based metrics in the light of correlation with user satisfaction. We also find that the influence of the cascade and the recency effects varies dramatically among tasks with different difficulties and complexities, which suggests that we should use different model parameters for different types of search tasks. Our findings highlight the importance of investigating and utilizing cognitive effects besides examination hypotheses in search evaluation.
Fan Zhang 0053, Jiaxin Mao, Yiqun Liu 0001, Weizhi Ma, Min Zhang 0006, Shaoping Ma
SIGIR1
2020 Models Versus Satisfaction: Towards a Better Understanding of Evaluation Metrics
abstract
Evaluation metrics play an important role in the batch evaluation of IR systems. Based on a user model that describes how users interact with the rank list, an evaluation metric is defined to link the relevance scores of a list of documents to an estimation of system effectiveness and user satisfaction. Therefore, the validity of an evaluation metric has two facets: whether the underlying user model can accurately predict user behavior and whether the evaluation metric correlates well with user satisfaction. While a tremendous amount of work has been undertaken to design, evaluate, and compare different evaluation metrics, few studies have explored the consistency between these two facets of evaluation metrics. Specifically, we want to investigate whether the metrics that are well calibrated with user behavior data can perform as well in estimating user satisfaction. To shed light on this research question, we compare the performance of various metrics with the C/W/L Framework in estimating user satisfaction when they are optimized to fit observed user behavior. Experimental results on both self-collected and public available user search behavior datasets show that the metrics optimized to fit users' click behavior can perform as well as those calibrated with user satisfaction feedback. We also investigate the reliability in the calibration process of evaluation metrics to find out how much data is required for parameter tuning. Our findings provide empirical support for the consistency between user behavior modeling and satisfaction measurement, as well as guidance for tuning the parameters in evaluation metrics.
Fan Zhang 0053, Jiaxin Mao, Yiqun Liu 0001, Xiaohui Xie, Weizhi Ma, Min Zhang 0006, Shaoping Ma
SIGIR1
2019 On Annotation Methodologies for Image Search Evaluation
abstract
Image search engines differ significantly from general web search engines in the way of presenting search results. The difference leads to different interaction and examination behavior patterns, and therefore requires changes in evaluation methodologies. However, evaluation of image search still utilizes the methods for general web search. In particular, offline metrics are calculated based on coarse-fine topical relevance judgments with the assumption that users examine results in a sequential manner. In this article, we investigate annotation methods via crowdsourcing for image search evaluation based on a lab-based user study. Using user satisfaction as the golden standard, we make several interesting findings. First, instead of item-based annotation, annotating relevance in a row-based way is more efficient without hurting performance. Second, besides topical relevance, image quality plays a crucial role when evaluating the image search results, and the importance of image quality changes with search intent. Third, compared to traditional four-level scales, the fine-grain annotation method outperforms significantly. To our best knowledge, our work is the first to systematically study how diverse factors in data annotation impact image search evaluation. Our results suggest different strategies for exploiting the crowdsourcing to get data annotated under different conditions.
Yunqiu Shao, Yiqun Liu 0001, Fan Zhang 0053, Min Zhang 0006, Shaoping Ma
ACM Trans. Inf. Syst.3
2018 How Well do Offline and Online Evaluation Metrics Measure User Satisfaction in Web Image Search?
abstract
Comparing to general Web search engines, image search engines present search results differently, with two-dimensional visual image panel for users to scroll and browse quickly. These differences in result presentation can significantly impact the way that users interact with search engines, and therefore affect existing methods of search evaluation. Although different evaluation metrics have been thoroughly studied in the general Web search environment, how those offline and online metrics reflect user satisfaction in the context of image search is an open question. To shed light on this, we conduct a laboratory user study that collects both explicit user satisfaction feedbacks as well as user behavior signals such as clicks. Based on the combination of both externally assessed topical relevance and image quality judgments, offline image search metrics can be better correlated with user satisfaction than merely using topical relevance. We also demonstrate that existing offline Web search metrics can be adapted to evaluate on a two-dimensional presentation for image search. With respect to online metrics, we find that those based on image click information significantly outperform offline metrics. To our knowledge, our work is the first to thoroughly establish the relationship between different measures and user satisfaction in image search.
Fan Zhang 0053, Ke Zhou 0003, Yunqiu Shao, Cheng Luo 0001, Min Zhang 0006, Shaoping Ma
SIGIR1
2017 Investigating Users' Time Perception during Web Search
abstract
Due to the tremendous economic value of search result pages, search engine companies have invested a lot to improve their quality. Recently, much effort has been made to directly model key aspects of users' interactions with search system, for example, Benefit and Cost. Time has been widely adopted in both of the two aspects since benefit and cost must be expressed in meaningful units in practical application. Psychological studies have demonstrated that the subjectively perceived time might be different from the objective time measured by timing device and the time perception process of human beings is affected by some psychological factors, such as motivation and interest, which are closely related to the search process. Considering that time is usually used to describe the subject experience of search users, it is necessary to investigate the difference between perceived time and objective time in search process. In psychology, there is a temporal illusion effect named Vierordt's law, i.e. shorter intervals tend to be overestimated while longer intervals tend to be underestimated. In this work, we carefully designed a lab-study to examine the impact of duration length on user's time perception in the context of search. Experimental results show that Vierordt's law is consistently observed in Web search environment. This work could help us to correct the estimation of users' perceived time and provide insights about the mechanism of satisfaction.
Cheng Luo 0001, Yiqun Liu 0001, Tetsuya Sakai, Fan Zhang 0053, Min Zhang 0006, Shaoping Ma
CHIIR5
2017 Evaluating Mobile Search with Height-Biased Gain
abstract
Mobile search engine result pages (SERPs) are becoming highly visual and heterogenous. Unlike the traditional ten-blue-link SERPs for desktop search, different verticals and cards occupy different amounts of space within the small screen. Hence, traditional retrieval measures that regard the SERP as a ranked list of homogeneous items are not adequate for evaluating the overall quality of mobile SERPs. Specifically, we address the following new problems in mobile search evaluation: (1) Different retrieved items have different heights within the scrollable SERP, unlike a ten-blue-link SERP in which results have similar heights with each other. Therefore, the traditional rank-based decaying functions are not adequate for mobile search metrics. (2) For some types of verticals and cards, the information that the user seeks is already embedded in the snippet, which makes clicking on those items to access the landing page unnecessary. (3) For some results with complex sub-components (and usually a large height), the total gain of the results cannot be obtained if users only read part of their contents. The benefit brought by the result is affected by user's reading behavior and the internal gain distribution (over the height) should be modeled to get a more accurate estimation. To tackle these problems, we conduct a lab-based user study to construct suitable user behavior model for mobile search evaluation. From the results, we find that the geometric heights of user's browsing trails can be adopted as a good signal of user effort. Based on these findings, we propose a new evaluation metric, Height-Biased Gain, which is calculated by summing up the product of gain distribution and discount factors that are both modeled in terms of result height. To evaluate the effectiveness of the proposed metric, we compare the agreement of evaluation metrics with side-by-side user preferences on a test collection composed of four mobile search engines. Experimental results show that HBG agrees with user preferences 85.33% of the time, which is better than all existing metrics.
Cheng Luo 0001, Yiqun Liu 0001, Tetsuya Sakai, Fan Zhang 0053, Min Zhang 0006, Shaoping Ma
SIGIR4
2017 Evaluating Web Search with a Bejeweled Player Model
abstract
The design of a Web search evaluation metric is closely related with how the user's interaction process is modeled. Each behavioral model results in a different metric used to evaluate search performance. In these models and the user behavior assumptions behind them, when a user ends a search session is one of the prime concerns because it is highly related to both benefit and cost estimation. Existing metric design usually adopts some simplified criteria to decide the stopping time point: (1) upper limit for benefit (e.g. RR, AP); (2) upper limit for cost (e.g. [email protected], [email protected]). However, in many practical search sessions (e.g. exploratory search), the stopping criterion is more complex than the simplified case. Analyzing benefit and cost of actual users' search sessions, we find that the stopping criteria vary with search tasks and are usually combination effects of both benefit and cost factors. Inspired by a popular computer game named Bejeweled, we propose a Bejeweled Player Model (BPM) to simulate users' search interaction processes and evaluate their search performances. In the BPM, a user stops when he/she either has found sufficient useful information or has no more patience to continue. Given this assumption, a new evaluation framework based on upper limits (either fixed or changeable as search proceeds) for both benefit and cost is proposed. We show how to derive a new metric from the framework and demonstrate that it can be adopted to revise traditional metrics like Discounted Cumulative Gain (DCG), Expected Reciprocal Rank (ERR) and Average Precision (AP). To show effectiveness of the proposed framework, we compare it with a number of existing metrics in terms of correlation between user satisfaction and the metrics based on a dataset that collects users' explicit satisfaction feedbacks and assessors' relevance judgements. Experiment results show that the framework is better correlated with user satisfaction feedbacks.
Fan Zhang 0053, Yiqun Liu 0001, Xin Li 0016, Min Zhang 0006, Shaoping Ma
SIGIR1
2017 Does Document Relevance Affect the Searcher's Perception of Time?
abstract
Time plays an essential role in multiple areas of Information Retrieval (IR) studies such as search evaluation, user behavior analysis, temporal search result ranking and query understanding. Especially, in search evaluation studies, time is usually adopted as a measure to quantify users' efforts in search processes. Psychological studies have reported that the time perception of human beings can be affected by many stimuli, such as attention and motivation, which are closely related to many cognitive factors in search. Considering the fact that users' search experiences are affected by their subjective feelings of time, rather than the objective time measured by timing devices, it is necessary to look into the different factors that have impacts on search users' perception of time. In this work, we make a first step towards revealing the time perception mechanism of search users with the following contributions: (1) We establish an experimental research framework to measure the subjective perception of time while reading documents in search scenario, which originates from but is also different from traditional time perception measurements in psychological studies. (2) With the framework, we show that while users are reading result documents, document relevance has small yet visible effect on search users' perception of time. By further examining the impact of other factors, we demonstrate that the effect on relevant documents can also be influenced by individuals and tasks. (3) We conduct a preliminary experiment in which the difference between perceived time and dwell time is taken into consideration in a search evaluation task. We found that the revised framework achieved a better correlation with users' satisfaction feedbacks. This work may help us better understand the time perception mechanism of search users and provide insights in how to better incorporate time factor in search evaluation studies.
Cheng Luo 0001, Yiqun Liu 0001, Tetsuya Sakai, Ke Zhou 0003, Fan Zhang 0053, Shaoping Ma
WSDM5
2016 Manipulating Time Perception of Web Search Users
abstract
Time is an important factor in information retrieval studies including search evaluation, user behavior analysis and query understanding. In most of the previous works, time is usually an objective factor measured by timing devices. However, the time perceived by user seems more intuitive to describe the impact of time because search user's opinion is considered subjective. Psychological researches have reported that time perception can be affected by many physical and psychological factors. In this work, a laboratory study with 50 participants was adopted to investigate the impact of Temporal Relevance, e.g., the awareness of elapsed time, on time perception of Web search users. Experimental results show that participants in high temporal relevance environments tend to perceive significantly longer task durations than the actual ones. It shows that the perception of time can be manipulated in Web search scenario and reveals the necessity to take the factor of user perception into consideration in time-related Web search researches such as effort-based evaluation.
Cheng Luo 0001, Fan Zhang 0053, Yiqun Liu 0001, Min Zhang 0006, Shaoping Ma, Delin Yang
CHIIR2