Recommendations usually focus on immediate accuracy metrics like Click-Through Rate (CTR), ignoring user long-term metrics. User retention, which reflects the percentage of today’s users who will return to the system in the next few days, should be paid more attention to. However, most existing methods did not focus on user retention, since their complexity and uncertainty make it extremely hard to discover why a user will or will not return to a system. Recently, a few pioneers have optimized user retention, focusing solely on accuracy without delving into its underlying rationale. This is primarily due to the absence of explicit supervised signals. In this work, we design a Behavior-wise Contrastive Multi-Instance Learning (BCMIL) module, which jointly models clicked and impressed items to capture interpretable user retention. Specifically, we conduct in-depth analyses in real-world scenarios to discover implicit retention-related supervised signals. To model these signals, we design a Forward Supervised Signals Extractor (FSSE) that utilizes a heterogeneous graph, enhancing the reliability of user retention. To mitigate randomness and uncertainty, we propose a Backward Supervised Signals Stabilizer (BSSS) that utilizes overlooked label-part behaviors within each training window to retrospectively guide the training process. Offline and online evaluations of an industrial system verify the effectiveness of our methods.

This is an erratum for the article “Recommendation as Instruction Following: A Large Language Model Empowered Recommendation Approach” published in ACM Trans. Inf. Syst. 43, 5, Article 114 (July 2025), 37 pages.

Classical sequential recommendation models generally adopt ID embeddings to store knowledge learned from user historical behaviors and represent items. However, these unique IDs are challenging to be transferred to new domains. With the thriving of pre-trained language model (PLM), some pioneer works adopt PLM for pre-trained recommendation, where modality information is considered universal across domains via PLM. Unfortunately, the behavioral information in ID embeddings is verified to currently dominate in recommendation compared to modality information and thus limits these models’ performance. In this work, we propose a novel ID-centric recommendation pre-training paradigm (IDP), which directly transfers informative ID embeddings learned in pre-training domains to item representations in new domains. Specifically, in pre-training stage, besides the ID-based sequential recommendation model, we also build a Cross-domain ID-matcher (CDIM) learned by both behavioral and modality information. In the tuning stage, modality information of new domain items is regarded as a cross-domain bridge built by CDIM. They first adopted to retrieve behaviorally and semantically similar items from pre-training domains using CDIM. Next, these retrieved items’ pre-trained ID embeddings are directly adopted to generate downstream new items’ embeddings. Through extensive experiments on real-world datasets, we demonstrate that our proposed model significantly outperforms all baselines.

In the past few decades, recommender systems have attracted much attention in both research and industry communities. Existing recommendation models mainly learn the underlying user preference from historical behavior data (typically in the forms of item IDs), and then estimate the user–item matching relationships for recommendations. Inspired by the recent progress on large language models (LLMs), we develop a different recommendation paradigm, considering recommendation as instruction following by LLMs. The key idea is that the needs of a user can be expressed in natural language descriptions (called instructions ), so that LLMs can understand and further execute the instruction for fulfilling the recommendation. For this purpose, we instruction tune the 3B Flan-T5-XL, to better adapt LLMs to recommender systems. We first design a general instruction format for describing the preference, intention, and task form of a user in natural language. Then we manually design 39 instruction templates and automatically generate large amounts of user-personalized instruction data with varying types of preferences and intentions. To demonstrate the effectiveness of our approach, we instantiate the instructions into several widely studied recommendation (or search) tasks, and conduct extensive experiments with real-world datasets. Experiment results show that our approach can outperform several competitive baselines, including the powerful GPT-3.5, on these evaluation tasks. Our approach sheds light on developing user-friendly recommender systems, in which users can freely communicate with the system and obtain accurate recommendations via natural language instructions.

The graph-based recommendation has achieved great success in recent years. However, most existing graph-based recommendations focus on capturing user preference based on positive edges/feedback, while ignoring negative edges/feedback (e.g., dislike, low rating) that widely exist in real-world recommender systems. How to utilize negative feedback in graph-based recommendations still remains underexplored. In this study, we first conducted a comprehensive experimental analysis and found that (1) existing graph neural networks are not well-suited for modeling negative feedback, which acts as a high-frequency signal in a user-item graph. (2) The graph-based recommendation suffers from the representation degeneration problem. Based on the two observations, we propose a novel model that models positive and negative feedback from a frequency filter perspective called Dual-frequency Graph Neural Network for Sign-aware Recommendation (DFGNN). Specifically, in DFGNN, the designed dual-frequency graph filter (DGF) captures both low-frequency and high-frequency signals that contain positive and negative feedback. Furthermore, the proposed signed graph regularization is applied to maintain the user/item embedding uniform in the embedding space to alleviate the representation degeneration problem. Additionally, we conduct extensive experiments on real-world datasets and demonstrate the effectiveness of the proposed model. Codes of our model will be released upon acceptance.

Multi-modal recommender systems (MRSs) are pivotal in diverse online web platforms and have garnered considerable attention in recent years. However, previous studies overlook the challenges of (1)noisy multi-modal content, (2) noisy user feedback, and (3) aligning multi-modal content and user feedback. To tackle these challenges, we propose Denoising and Aligning Multi-modal Recommender System (DA-MRS). To mitigate noise in multi-modal content, DA-MRS first constructs item-item graphs determined by consistent content similarity across modalities. To denoise user feedback, DA-MRS associates the probability of observed feedback with multi-modal content and devises a denoised BPR loss. Furthermore, DA-MRS implements Alignment guided by User preference to enhance task-specific item representation and Alignment guided by graded Item relations to provide finer-grained alignment. Extensive experiments verify that DA-MRS is a plug-and-play framework and achieves significant and consistent improvements across various datasets, backbone models, and noisy scenarios.

Recommendation systems, widely adopted in social networks, personalize user experiences through advanced technologies such as Reinforcement Learning (RL), known for producing high-performance, list- wise recommendations. However, RL-based recommendation methods exhibit biases, specifically: 1) Online bias, which stems from a complex real-worldonline policycomposed of various rules and models rather than a single policy; 2) Training bias, a distributional shift resulting from differences between thetarget policyand thebehavior policy. To address these issues, we introduce a novel framework named Contrastive Imitation Proximal Policy Optimization (CIPPO) for recommendation based on RL. This approach leverages extensively labeled feedback data and incorporates a Masked Imitation Network (MIN) that closely emulates the online policy, thus reducing discrepancies between online and offline environments. Additionally, the clipping function in Proximal Policy Optimization, combined with a specially designed contrastive module, effectively reduces the distributional shift between the behavior and target policies. We conduct offline and online experiments to show the improvements of CIPPO, providing details including ablation tests and parameter analysis to validate the effectiveness and robustness. CIPPO gains 12.79% on ACN and in WeChat Top Stories, a large media platform with over 50 million users.

Pre-training models have shown their power in sequential recommendation. Recently, prompt has been widely explored and verified for tuning after pre-training in NLP, which helps to more effectively and parameter-efficiently extract useful knowledge from pre-training models for downstream tasks, especially in cold-start scenarios. However, it is challenging to bring prompt-tuning from NLP to recommendation, since the tokens of recommendation (i.e., items) are million-level and do not have concrete explainable semantics, and the sequence modeling in recommendation should be personalized. In this work, we first introduce prompt to recommendation models and propose a novel Personalized prompt-based recommendation (PPR) framework for cold-start recommendation. Specifically, we build personalized soft prompt via a prompt generator based on user profiles, and enable a sufficient training on prompts via a new prompt-oriented contrastive learning. PPR is effective, parameter-efficient, and universal in various tasks. In both few-shot and zero-shot recommendation tasks, PPR models achieve significant improvements over baselines in three large-scale datasets. We also verify PPR's universality in adopting different recommendation models as the backbone. Finally, we explore and confirm the capability of PPR on other tasks such as cross-domain recommendation and user profile prediction, shedding lights on the promising future directions of better using large-scale pre-trained recommendation models.

Cross-domain recommendation (CDR) aims at leveraging the correlation of users’ behaviors in both the source and target domains to improve the user preference modeling in the target domain. Conventional CDR methods typically explore the dual-relations between the source and target domains’ behaviors. However, this may ignore the informative mixed behaviors that naturally reflect the user’s global preference. To address this issue, we present a novel framework, termed triple sequence learning for cross-domain recommendation (Tri-CDR), which jointly models the source, target, and mixed behavior sequences to highlight the global and target preference and precisely model the triple correlation in CDR. Specifically, Tri-CDR independently models the hidden representations for the triple behavior sequences and proposes a triple cross-domain attention (TCA) method to emphasize the informative knowledge related to both user’s global and target-domain preference. To comprehensively explore the cross-domain correlations, we design a triple contrastive learning (TCL) strategy that simultaneously considers the coarse-grained similarities and fine-grained distinctions among the triple sequences, ensuring the alignment while preserving information diversity in multi-domain. We conduct extensive experiments and analyses on six cross-domain settings. The significant improvements of Tri-CDR with different sequential encoders verify its effectiveness and universality. The source code is available at https://github.com/hulkima/Tri-CDR .

There are roughly three stages in real industrial recommendation systems, candidates generation (retrieval), ranking and reranking. Both individual-level diversity and system-level diversity are important in this framework. The former focus on each single user's experience, while the latter focus on the difference among users. Graph-based retrieval strategies are inevitably hijacked by heavy users and popular items, leading to similar results for each user and the convergence among users. In the reranking phase, Determinantal Point Process (DPP) is widely deployed to increase individual-level diversity. Heavily relying on the semantic information of items, DPP suffers from clickbait and inaccurate categories. Besides, most studies only focus on one of the two levels of diversity, and ignore the mutual influence among different stages in real recommender systems. We argue that individual-level diversity and system-level diversity should be viewed as an integrated problem, and we provide an efficient and deployable solution for web-scale recommenders. Generally, we propose to employ the retrieval graph information in diversity-based reranking, by which to weaken the hidden similarity of items exposed to users, and consequently gain more graph explorations to improve the system-level diversity. Besides, we argue that users' propensity for diversity changes over time in content feed recommendation. Therefore, with the explored graph, we also propose to capture the user's real-time personalized propensity to the diversity. We implement and deploy the combined system in WeChat App's Top Stories used by hundreds of millions of users. Comparative and long-term online A/B tests show our solution can effectively improve both user engagement and system revenue.

Sequential recommendation methods are increasingly important in cutting-edge recommender systems. Through leveraging historical records, the systems can capture user interests and perform recommendations accordingly. State-of-the-art sequential recommendation models proposed very recently combine contrastive learning techniques for obtaining high-quality user representations. Though effective and performing well, the models based on contrastive learning require careful selection of data augmentation methods and pretext tasks, efficient negative sampling strategies, and massive hyper-parameters validation. In this paper, we propose an ultra-simple alternative for obtaining better user representations and improving sequential recommendation performance. Specifically, we present a simple yet effective Consistency T braining method for sequential Recommendation (CT4Rec) in which only two extra training objectives are utilized without any structural modifications and data augmentation. Experiments on three benchmark datasets and one large newly crawled industrial corpus demonstrate that our proposed method outperforms SOTA models by a large margin and with much less training time than these based on contrastive learning. Online evaluation on real-world content recommendation system also achieves 2.717% improvement on the click-through rate and 3.679% increase on the average click number per capita. Further exploration reveals that such a simple method has great potential for CTR prediction. Our code is available at https://github.com/ct4rec/CT4Rec.git.

Recommendation usually focuses on immediate accuracy metrics like CTR as training objectives. User retention rate, which reflects the percentage of today’s users that will return to the recommender system in the next few days, should be paid more attention to in real-world systems. User retention is the most intuitive and accurate reflection of user long-term satisfaction. However, most existing recommender systems are not focused on user retention-related objectives, since their complexity and uncertainty make it extremely hard to discover why a user will or will not return to a system and which behaviors affect user retention. In this work, we conduct a series of preliminary explorations on discovering and making full use of the reasons for user retention in recommendation. Specifically, we make a first attempt to design a rationale contrastive multi-instance learning framework to explore the rationale and improve the interpretability of user retention. Extensive offline and online evaluations with detailed analyses of a real-world recommender system verify the effectiveness of our user retention modeling. We further reveal the real-world interpretable factors of user retention from both user surveys and explicit negative feedback quantitative analyses to facilitate future model designs. The source codes are released at https://github.com/dinry/IURO.

Negative Sampling in recommendation aims to capture informative negative instances for the sparse user-item interactions to improve the performance. Conventional negative sampling methods tend to select informative hard negative samples (HNS) besides the default random samples. However, these hard negative sampling methods usually struggle with false hard negative samples (FHNS), which happens when a user-item interaction has not been observed yet and is picked as a negative sample, while the user will actually interact with this item once exposed to it. Such FHNS issues may seriously confuse the model training, while most conventional hard negative sampling methods do not systematically explore and distinguish FHNS from HNS. To address this issue, we propose a novel model-agnostic Real Hard Negative Sampling (RealHNS) framework specially for cross-domain recommendation (CDR), which aims to discover the false and refine the real from all HNS via both general and cross-domain real hard negative sample selectors. For the general part, we conduct the coarse- and fine-grained real HNS selectors sequentially, armed with a dynamic item-based FHNS filter to find high-quality HNS. For the cross-domain part, we further design a new cross-domain HNS for alleviating negative transfer in CDR and discover its corresponding FHNS via a dynamic user-based FHNS filter to keep its power. We conduct experiments on four datasets based on three representative hard negative sampling methods, along with extensive model analyses, ablation studies, and universality analyses. The consistent improvements indicate the effectiveness, robustness, and universality of RealHNS, which is also easy-to-deploy in real-world systems as a plug-and-play strategy. The source code is avaliable in https://github.com/hulkima/RealHNS.

Next-basket Recommendation (NBR) refers to the task of predicting a set of items that a user will purchase in the next basket. However, most of existing works merely focus on the correlations between user preferences and predicted items, ignoring the essential correlations among items in the next basket, which often results in over-homogenization of predicted items. In this work, we presents a Generative next-basket Recommendation model (GenRec), a novel NBR paradigm that generates the recommended items one by one to form the next basket via an autoregressive decoder. This generative NBR paradigm contributes to capturing and considering item correlations inside each baskets in both training and serving. Moreover, we jointly consider user’s both item- and basket-level contextual information to better capture user’s multi-granularity preferences. Extensive experiments on three real-world datasets demonstrate the effectiveness of our model.

Sequential recommendation models are primarily optimized to distinguish positive samples from negative ones during training. Thus, negative instances sampled from enormous unlabeled data are essential in learning the evolving user preferences through historical records. Except for randomly sampling negative samples from a uniformly distributed subset, many delicate methods have been proposed to mine negative samples with high quality. However, due to the inherent randomness of negative sampling, false negatives are inevitably collected in model training. Current strategies mainly focus on removing such false negatives, which leads to overlooking potential user interests, lack of recommendation diversity, less model robustness, and suffering from exposure bias. To this end, we propose a novel method that can Utilize False Negative samples for sequential Recommendation (UFNRec), which thoroughly explores the leverage of false negatives. We first devise a simple strategy to extract false negatives from true negatives and directly reverse the labels of false negatives. To avoid extra noise from reversed samples, we restrict false negatives in the output space by an EMA operation and a consistency regularization loss. To the best of our knowledge, this is the first work to utilize false negatives instead of simply removing them for sequential recommendation. Both offline and online experiment results demonstrate that UFNRec can effectively draw information from false negatives and further improve the performance of SOTA models. Recently, we have deployed UFNRec on real-world recommendation servings. The code is available at https://github.com/UFNRec-code/UFNRec.

Session-based recommendation aims at predicting the next item that a user is more likely to interact with by a target behavior type. Most of the existing session-based recommendation methods focus on developing powerful representation learning approaches to model items' sequential correlations, whereas they usually encounter the following limitations. Firstly, they only utilize sessions that belong to the target behavior type, neglecting the potential of leveraging other behavior types as auxiliary information for modeling user preference. Secondly, they separately model item-to-item relations for each session, overlooking to globally characterize the relations across different sessions for better item representations. To overcome these limitations, we first build a Multi-Relational Item Graph (MRIG) involving target and auxiliary behavior types over all sessions. Consequently, a novel Graph Neural Network (GNN) based model is devised to encode MRIG's item-to-item relations into target and auxiliary session-based representations, and adaptively fuse them to represent user interests. To facilitate model training, we further incorporate link prediction into multi-relational item graph modeling, acting as a simple but relevant task to session-based recommendation. The extensive experiments on real-world datasets demonstrate the superiority of the model over diverse and competitive baselines, validating its main components' significant contributions.

Personalized recommendation aims to provide appropriate items according to user preferences mainly from their behaviors. Excessive homogeneous user behaviors on similar items will lead to fatigue, which may decrease user activeness and degrade user experience. However, existing models seldom consider user fatigue in recommender systems. In this work, we propose a novel multi-granularity fatigue, modeling user fatigue from coarse to fine. Specifically, we focus on the recommendation feed scenario, where the underexplored global session fatigue and coarse-grained taxonomy fatigue have large impacts. We conduct extensive analyses to demonstrate the characteristics and influence of different types of fatigues in real-world recommender systems. In experiments, we verify the effectiveness of multi-granularity fatigue in both offline and online evaluations. Currently, the fatigue-enhanced model has also been deployed on a widely-used recommendation system of WeChat.

Cross-domain recommendation (CDR) aims to provide better recommendation results in the target domain with the help of the source domain, which is widely used and explored in real-world systems. However, CDR in the matching (i.e., candidate generation) module struggles with the data sparsity and popularity bias issues in both representation learning and knowledge transfer. In this work, we propose a novel Contrastive Cross-Domain Recommendation (CCDR) framework for CDR in matching. Specifically, we build a huge diversified preference network to capture multiple information reflecting user diverse interests, and design an intra-domain contrastive learning (intra-CL) and three inter-domain contrastive learning (inter-CL) tasks for better representation learning and knowledge transfer. The intra-CL enables more effective and balanced training inside the target domain via a graph augmentation, while the inter-CL builds different types of cross-domain interactions from user, taxonomy, and neighbor aspects. In experiments, CCDR achieves significant improvements on both offline and online evaluations in a real-world system. Currently, we have deployed our CCDR on WeChat Top Stories, affecting plenty of users. The source code is in https://github.com/lqfarmer/CCDR.

Recommendation fairness has attracted great attention recently. In real-world systems, users usually have multiple sensitive attributes (e.g. age, gender, and occupation), and users may not want their recommendation results influenced by those attributes. Moreover, which of and when these user attributes should be considered in fairness-aware modeling should depend on users' specific demands. In this work, we define the selective fairness task, where users can flexibly choose which sensitive attributes should the recommendation model be bias-free. We propose a novel parameter-efficient prompt-based fairness-aware recommendation (PFRec) framework, which relies on attribute-specific prompt-based bias eliminators with adversarial training, enabling selective fairness with different attribute combinations on sequential recommendation. Both task-specific and user-specific prompts are considered. We conduct extensive evaluations to verify PFRec's superiority in selective fairness. The source codes are released in \urlhttps://github.com/wyqing20/PFRec.

An effective online recommendation system should jointly capture users' long-term and short-term preferences in both users' internal behaviors (from the target recommendation task) and external behaviors (from other tasks). However, it is extremely challenging to conduct fast adaptations to real-time new trends while making full use of all historical behaviors in large-scale systems, due to the real-world limitations in real-time training efficiency and external behavior acquisition. To address these practical challenges, we propose a novel Long Short-Term Temporal Meta-learning framework (LSTTM) for online recommendation. It arranges user multi-source behaviors in a global long-term graph and an internal short-term graph, and conducts different GAT-based aggregators and training strategies to learn user short-term and long-term preferences separately. To timely capture users' real-time interests, we propose a temporal meta-learning method based on MAML under an asynchronous optimization strategy for fast adaptation, which regards recommendations at different time periods as different tasks. In experiments, LSTTM achieves significant improvements on both offline and online evaluations. It has been deployed on a widely-used online recommendation system named WeChat Top Stories, affecting millions of users.

Personalized recommendation often relies on user historical behaviors to provide items for users. It is intuitive that future information also contains essential messages as supplements to user historical behaviors. However, we cannot directly encode future information into models, since we are unable to get future information in online serving. In this work, we propose a novel adversarial future encoding (AFE) framework to make full use of informative future features in different types of recommendation models. Specifically, AFE contains a future-aware discriminator and a generator. The future-aware discriminator takes both common features and future features as inputs, working as a recommendation prophet to judge user-item pairs. In contrast, the generator is considered as a challenger, which generates items with only common features, aiming to confuse the future-aware prophet. The future-aware discriminator can inspire the generator (to be deployed online) to produce better results. We further conduct a multi-factor optimization to enable a fast and stable model convergence via the direct learning and knowledge distillation losses. Moreover, we have adopted AFE on both a list-wise RL-based ranking model and a point-wise ranking model to verify its universality. In experiments, we conduct sufficient evaluations on two large-scale datasets, achieving significant improvements on both offline and online evaluations. Currently, we have deployed AFE on a real-world system, affecting millions of users. The source code is in https://github.com/modriczhang/AFE.

Cold-start problem is still a very challenging problem in recommender systems. Fortunately, the interactions of the cold-start users in the auxiliary source domain can help cold-start recommendations in the target domain. How to transfer user's preferences from the source domain to the target domain, is the key issue in Cross-domain Recommendation (CDR) which is a promising solution to deal with the cold-start problem. Most existing methods model a common preference bridge to transfer preferences for all users. Intuitively, since preferences vary from user to user, the preference bridges of different users should be different. Along this line, we propose a novel framework named Personalized Transfer of User Preferences for Cross-domain Recommendation (PTUPCDR). Specifically, a meta network fed with users' characteristic embeddings is learned to generate personalized bridge functions to achieve personalized transfer of preferences for each user. To learn the meta network stably, we employ a task-oriented optimization procedure. With the meta-generated personalized bridge function, the user's preference embedding in the source domain can be transformed into the target domain, and the transformed user preference embedding can be utilized as the initial embedding for the cold-start user in the target domain. Using large real-world datasets, we conduct extensive experiments to evaluate the effectiveness of PTUPCDR on both cold-start and warm-start stages. The code has been available at https://github.com/easezyc/WSDM2022-PTUPCDR.

WeChat is the largest social instant messaging platform in China, with 1.1 billion monthly active users. “Top Stories” is a novel friend-enhanced recommendation engine in WeChat, in which users can read articles based on preferences of both their own and their friends. Specifically, when a user reads an article by opening it, the “click” behavior is private. Moreover, if the user clicks the “wow” button, (only) her/his direct connections will be aware of this action/preference. Based on the unique WeChat data, we aim to understand user preferences and “wow” diffusion in Top Stories at different levels. We have made some interesting discoveries. For instance, the “wow” probability of one user is negatively correlated with the number of connected components that are formed by her/his active friends, but the click probability is the opposite. We further study to what extent users’ “wow” and click behavior can be predicted from their social connections. To address this problem, we present a hierarchical graph representation learning based model DiffuseGNN, which is capable of capturing the structure-based social observations discovered above. Our experiments show that the proposed method can significantly improve the prediction performance compared with alternative methods.

There is recently a surge in approaches that learn low-dimensional embeddings of nodes in networks. However, for large-scale real-world networks, it’s inefficient for existing approaches to store amounts of parameters in memory and update them edge by edge. With the knowledge that nodes having similar neighborhoods will be close to each other in the embedding space, we propose COSINE (COmpresSIve Network Embedding) algorithm, which reduces the memory footprint and accelerates the training process by parameter sharing among similar nodes. COSINE applies graph partitioning algorithms to networks and builds parameter sharing dependency of nodes based on the results of partitioning. In this way, COSINE injects prior knowledge about high-order structural information into models, which makes network embedding more efficient and effective. COSINE can be applied to anyembedding lookupmethod and learn high-quality embeddings with limited memory and less training time. We conduct experiments on multi-label classification and link prediction, where baselines and our model have the same memory usage. Experimental results show that COSINE improves baselines by up to 23 percent on classification and 25 percent on link prediction. Moreover, the training time of all representation learning methods using COSINE decreases by 30 to 70 percent.

Influence maximization (IM) is a classic problem, which aims to find a set of k users (called seed set) in a social network such that the expected number of users influenced by the seed users is maximized. Existing IM algorithms mainly focus on one-by-one influence diffusion among users with friendships. However, in addition to 1-to-1 friendships, 1-to-N group relations usually exist in real social platforms, which are seldom fully exploited by conventional methods.

Reinforcement learning (RL) has been verified in real-world list-wise recommendation. However, RL-based recommendation suffers from huge memory and computation costs due to its large-scale models. Knowledge distillation (KD) is an effective approach for model compression widely used in practice. However, RL-based models strongly rely on sufficient explorations on the enormous user-item space due to the data sparsity issue, which multiplies the challenges of KD with RL models. What the teacher should teach and how much the student should learn from each lesson need to be carefully designed. In this work, we propose a novel Distilled reinforcement learning framework for recommendation (DRL-Rec), which aims to improve both effectiveness and efficiency in list-wise recommendation. Specifically, we propose an Exploring and filtering module before the distillation, which decides what lessons the teacher should teach from both teachers' and students' aspects. We also conduct a Confidence-guided distillation at both output and intermediate levels with a list-wise KL divergence loss and a Hint loss, which aims to understand how much the student should learn for each lesson. We achieve significant improvements on both offline and online evaluations in a well-known recommendation system. DRL-Rec has been deployed on WeChat Top Stories for more than six months, affecting millions of users. The source codes are released in https://github.com/modriczhang/DRL-Rec.

Real-world super platforms such as Google and WeChat usually have different recommendation scenarios to provide heterogeneous items for users' diverse demands. Multi-domain recommendation (MDR) is proposed to improve all recommendation domains simultaneously, where the key point is to capture informative domain-specific features from all domains. To address this problem, we propose a novel Adversarial feature translation (AFT) model for MDR, which learns the feature translations between different domains under a generative adversarial network framework. Precisely, in the multi-domain generator, we propose a domain-specific masked encoder to highlight inter-domain feature interactions, and then aggregate these features via a transformer and a domain-specific attention. In the multi-domain discriminator, we explicitly model the relationships between item, domain and users' general/domain-specific representations with a two-step feature translation inspired by the knowledge representation learning. In experiments, we evaluate AFT on a public and an industrial MDR datasets and achieve significant improvements. We also conduct an online evaluation on a real-world MDR system. We further give detailed ablation tests and model analyses to verify the effectiveness of different components. Currently, we have deployed AFT on WeChat Top Stories. The source code is in https://github.com/xiaobocser/AFT.

In recommender systems and advertising platforms, marketers always want to deliver products, contents, or advertisements to potential audiences over media channels such as display, video, or social. Given a set of audiences or customers (seed users), the audience expansion technique (look-alike modeling) is a promising solution to identify more potential audiences, who are similar to the seed users and likely to finish the business goal of the target campaign. However, look-alike modeling faces two challenges: (1) In practice, a company could run hundreds of marketing campaigns to promote various contents within completely different categories every day, e.g., sports, politics, society. Thus, it is difficult to utilize a common method to expand audiences for all campaigns. (2) The seed set of a certain campaign could only cover limited users. Therefore, a customized approach based on such a seed set is likely to be overfitting.

With the booming of online social networks in the mobile internet, an emerging recommendation scenario has played a vital role in information acquisition for user, where users are no longer recommended with a single item or item list, but a combination of heterogeneous and diverse objects (called a package, e.g., a package including news, publisher, and friends viewing the news). Different from the conventional recommendation where users are recommended with the item itself, in package recommendation, users would show great interests on the explicitly displayed objects that could have a significant influence on the user behaviors. However, to the best of our knowledge, few effort has been made for package recommendation and existing approaches can hardly model the complex interactions of diverse objects in a package. Thus, in this paper, we make a first study on package recommendation and propose an Intra- and inter-package attention network for Package Recommendation (IPRec). Specifically, for package modeling, an intra-package attention network is put forward to capture the object-level intention of user interacting with the package, while an inter-package attention network acts as a package-level information encoder that captures collaborative features of neighboring packages. In addition, to capture users preference representation, we present a user preference learner equipped with a fine-grained feature aggregation network and coarse-grained package aggregation network. Extensive experiments on three real-world datasets demonstrate that IPRec significantly outperforms the state of the arts. Moreover, the model analysis demonstrates the interpretability of our IPRec and the characteristics of user behaviors. Codes and datasets can be obtained at https://github.com/LeeChenChen/IPRec.

Cold-start problems are enormous challenges in practical recommender systems. One promising solution for this problem is cross-domain recommendation (CDR) which leverages rich information from an auxiliary (source) domain to improve the performance of recommender system in the target domain. In these CDR approaches, the family of Embedding and Mapping methods for CDR (EMCDR) is very effective, which explicitly learn a mapping function from source embeddings to target embeddings with overlapping users. However, these approaches suffer from one serious problem: the mapping function is only learned on limited overlapping users, and the function would be biased to the limited overlapping users, which leads to unsatisfying generalization ability and degrades the performance on cold-start users in the target domain. With the advantage of meta learning which has good generalization ability to novel tasks, we propose a transfer-meta framework for CDR (TMCDR) which has a transfer stage and a meta stage. In the transfer (pre-training) stage, a source model and a target model are trained on source and target domains, respectively. In the meta stage, a task-oriented meta network is learned to implicitly transform the user embedding in the source domain to the target feature space. In addition, the TMCDR is a general framework that can be applied upon various base models, e.g., MF, BPR, CML. By utilizing data from Amazon and Douban, we conduct extensive experiments on 6 cross-domain tasks to demonstrate the superior performance and compatibility of TMCDR.

Recently, embedding techniques have achieved impressive success in recommender systems. However, the embedding techniques are data demanding and suffer from the cold-start problem. Especially, for the cold-start item which only has limited interactions, it is hard to train a reasonable item ID embedding, called cold ID embedding, which is a major challenge for the embedding techniques. The cold item ID embedding has two main problems: (1) A gap is existing between the cold ID embedding and the deep model. (2) Cold ID embedding would be seriously affected by noisy interaction. However, most existing methods do not consider both two issues in the cold-start problem, simultaneously. To address these problems, we adopt two key ideas: (1) Speed up the model fitting for the cold item ID embedding (fast adaptation). (2) Alleviate the influence of noise. Along this line, we propose Meta Scaling and Shifting Networks to generate scaling and shifting functions for each item, respectively. The scaling function can directly transform cold item ID embeddings into warm feature space which can fit the model better, and the shifting function is able to produce stable embeddings from the noisy embeddings. With the two meta networks, we propose Meta Warm Up Framework (MWUF) which learns to warm up cold ID embeddings. Moreover, MWUF is a general framework that can be applied upon various existing deep recommendation models. The proposed model is evaluated on three popular benchmarks, including both recommendation and advertising datasets. The evaluation results demonstrate its superior performance and compatibility.

Users of recommendation systems usually focus on one topic at a time. When finishing reading an item, users may want to access more relevant items related to the last read one as extended reading. However, conventional recommendation systems are hard to provide the continuous extended reading function of these relevant items, since the main recommendation results should be diversified. In this paper, we propose a new task named recommendation suggestion, which aims to (1) predict whether users want extended reading, and (2) provide appropriate relevant items as suggestions. These recommended relevant items are arranged in a relevant box and instantly inserted below the clicked item in the main feed. The challenge of recommendation suggestion on relevant items is that it should further consider semantic relevance and information gain besides CTR-related factors. Moreover, the real-time relevant box insertion may also harm the overall performance when users do not want extended reading. To address these issues, we propose a novel Real-time relevant recommendation suggestion (R3S) framework, which consists of an Item recommender and a Box trigger. We extract features from multiple aspects including feature interaction, semantic similarity and information gain as different experts, and propose a new Multi-critic multi-gate mixture-of-experts (M3oE) strategy to jointly consider different experts with multi-head critics. In experiments, we conduct both offline and online evaluations on a real-world recommendation system with detailed ablation tests. The significant improvements in item/box related metrics verify the effectiveness of R3S. Moreover, we have deployed R3S on WeChat Top Stories, which affects millions of users. The source codes are in https://github.com/modriczhang/R3S.

Real-world recommendation systems usually have different learning objectives and evaluation criteria on accuracy, diversity or novelty. Therefore, multi-objective recommendation (MOR) has been widely explored to jointly model different objectives. Pareto efficiency, where no objective can be further improved without hurting others, is viewed as an optimal situation in multi-objective optimization. Recently, Pareto efficiency model has been introduced to MOR, while all existing scalarization methods only have shared objective weights for all instances. To capture users’ objective-level preferences and enhance personalization in Pareto-efficient recommendation, we propose a novel Personalized Approximate Pareto-Efficient Recommendation (PAPERec) framework for multi-objective recommendation. Specifically, we design an approximate Pareto-efficient learning based on scalarization with KKT conditions that closely mimics Pareto efficiency, where users have personalized weights on different objectives. We propose a Pareto-oriented reinforcement learning module to find appropriate personalized objective weights for each user, with the weighted sum of multiple objectives’ gradients considered in reward. In experiments, we conduct extensive offline and online evaluations on a real-world recommendation system. The significant improvements verify the effectiveness of PAPERec in practice. We have deployed PAPERec on WeChat Top Stories, affecting millions of users. The source codes are released in https://github.com/onepunch-cyber/PAPERec.

In article recommendation, the amount of time user spends on viewing articles, dwell time, is an important metric to measure the post-click engagement of user on content and has been widely used as a proxy to user satisfaction, complementing the click feedback. Recently, the sequential pattern of impression-click-read has become one of the most popular type of article recommendation service in real world, where users are presented with a list of titles at first, then get interested in one and click in for reading. Predicting dwell time in such service is conditioned on the click, since the user reads the article only after he clicks the corresponding title. We argue that conventional models for dwell time prediction, which mainly focus on the relevance between the content and the general preference of user, are not well-designed for such service. There is a natural assumption in recommendation system that the click indicates user's getting attracted by the item. Therefore, in the pattern of impression-click-read, the user might get interested and curious on some other concepts different from his general preference while reading, due to the attraction of the title. Conventional models tend to ignore the gap between such temporary interest and the general preference of user in the reading behavior, which fails to use the pattern of impression-click-read and the assumption of the click very well. In this work, we propose a framework, Click-guide Network (CGN) for dwell time prediction, which makes good use of the sequential pattern and the assumption to model the ”guidance” of the click on user preference. CGN is a joint learner for dwell time and click through rate (CTR). We introduce the CTR task as an auxiliary task to help us better learn the preference of user and the representation of title. Besides, we propose the Guider to capture the user's temporary interest raised by the title. We collect the data from WeChat, a widely-used mobile app in China, for experiments. The results demonstrate the advantages of CGN over several competitive baselines on dwell time prediction, while our case studies show how the Guider effectively capture the temporary interest of user.

In tag-enhanced video recommendation systems, videos are attached with some tags that highlight the contents of videos from different aspects. Tag ranking in such recommendation systems provides personalized tag lists for videos from their tag candidates. A better tag ranking model could attract users to click more tags, enter their corresponding tag channels, and watch more tag-specific videos, which improves both tag click rate and video watching time. However, most conventional tag ranking models merely concentrate on tag-video relevance or tag-related behaviors, ignoring the rich information in video-related behaviors. We should consider user preferences on both tags and videos. In this paper, we propose a novel Graph neural network based tag ranking (GraphTR) framework on a huge heterogeneous network with video, tag, user and media. We design a novel graph neural network that combines multi-field transformer, GraphSAGE and neural FM layers in node aggregation. We also propose a neighbor-similarity based loss to encode various user preferences into heterogeneous node representations. In experiments, we conduct both offline and online evaluations on a real-world video recommendation system in WeChat Top Stories. The significant improvements in both video and tag related metrics confirm the effectiveness and robustness in real-world tag-enhanced video recommendation. Currently, GraphTR has been deployed on WeChat Top Stories for more than six months. The source codes are in https://github.com/lqfarmer/GraphTR.

User profiling is one of the most important components in recommendation systems, where a user is profiled using demographic (e.g. gender, age, and location) and user behavior information (e.g. browsing and search history). Among different dimensions of user profiling, tagging is an explainable and widely-used representation of user interest. In this paper, we propose a user tag profiling model (UTPM) to study user-tag profiling as a multi-label classification task using deep neural networks. Different from the conventional model, our UTPM model is a multi-head attention mechanism with shared query vectors to learn sparse features across different fields. Besides, we introduce the improved FM-based cross feature layer, which outperforms many state-of-the-art cross feature methods and further enhances model performance. Meanwhile, we design a novel joint method to learn the preference of different tags from a single clicked news article in recommendation systems. Furthermore, our UTPM model is deployed in the WeChat "Top Stories" recommender system, where both online and offline experiments demonstrate the superiority of the proposed model over baseline models.

Cluster-of-bandit policy leverages contextual bandits in a collaborative filtering manner and aids personalized services in the online recommendation system (RecSys). When facing insufficient observations, the cluster-of-bandit policy could achieve more outstanding performance because of knowledge sharing. Cluster-of-bandit policy aims to maximize the cumulative feedback, e.g., clicks, from users. Nevertheless, in the way of their goal exist two kinds of uncertainties. First, cluster-of-bandit algorithms make recommendations according to their uncertain estimation of user interests. Second, cluster-of-bandit algorithms transfer relevant knowledge upon uncertain and noisy user clusters. Existing algorithms only consider the first one, while leaving the latter one untouched. To address the two challenges together, in this paper, we propose the ClexB policy for online RecSys. On the one hand, ClexB estimates user clustering more accurately and with less uncertainty via explorable-clustering. On the other hand, ClexB also exploits and explores user interests by sharing information within and among user clusters. In summary, ClexB explores knowledge transfer and further aids the inferences about user interests. Besides, we provide extensive empirical experiments on both the synthetic and real-world datasets and regret analysis, further consolidating the superiority of ClexB.

Sequential recommendation and group recommendation are two important branches in the field of recommender system. While considerable efforts have been devoted to these two branches in an independent way, we combine them by proposing the novel sequential group recommendation problem which enables modeling group dynamic representations and is crucial for achieving better group recommendation performance. The major challenge of the problem is how to effectively learn dynamic group representations based on the sequential user-item interactions of group members in the past time frames. To address this, we devise a Group-aware Long- and Short-term Graph Representation Learning approach, namely GLS-GRL, for sequential group recommendation. Specifically, for a target group, we construct a group-aware long-term graph to capture user-item interactions and item-item co-occurrence in the whole history, and a group-aware short-term graph to contain the same information regarding only the current time frame. Based on the graphs, GLS-GRL performs graph representation learning to obtain long-term and short-term user representations, and further adaptively fuse them to gain integrated user representations. Finally, group representations are obtained by a constrained user-interacted attention mechanism which encodes the correlations between group members. Comprehensive experiments demonstrate that GLS-GRL achieves better performance than several strong alternatives coming from sequential recommendation and group recommendation methods, validating the effectiveness of the core components in GLS-GRL.

Session-based target behavior prediction aims to predict the next item to be interacted with specific behavior types (e.g., clicking). Although existing methods for session-based behavior prediction leverage powerful representation learning approaches to encode items’ sequential relevance in a low-dimensional space, they suffer from several limitations. Firstly, they focus on only utilizing the same type of user behavior for prediction, but ignore the potential of taking other behavior data as auxiliary information. This is particularly crucial when the target behavior is sparse but important (e.g., buying or sharing an item). Secondly, item-to-item relations are modeled separately and locally in one behavior sequence, and they lack a principled way to globally encode these relations more effectively. To overcome these limitations, we propose a novel Multi-relational Graph Neural Network model for Session-based target behavior Prediction, namely MGNN-SPred for short. Specifically, we build a Multi-Relational Item Graph (MRIG) based on all behavior sequences from all sessions, involving target and auxiliary behavior types. Based on MRIG, MGNN-SPred learns global item-to-item relations and further obtains user preferences w.r.t. current target and auxiliary behavior sequences, respectively. In the end, MGNN-SPred leverages a gating mechanism to adaptively fuse user representations for predicting next item interacted with target behavior. The extensive experiments on two real-world datasets demonstrate the superiority of MGNN-SPred by comparing with state-of-the-art session-based prediction methods, validating the benefits of leveraging auxiliary behavior and learning item-to-item relations over MRIG.

Recently, deep learning models play more and more important roles in contents recommender systems. However, although the performance of recommendations is greatly improved, the "Matthew effect" becomes increasingly evident. While the head contents get more and more popular, many competitive long-tail contents are difficult to achieve timely exposure because of lacking behavior features. This issue has badly impacted the quality and diversity of recommendations. To solve this problem, look-alike algorithm is a good choice to extend audience for high quality long-tail contents. But the traditional look-alike models which widely used in online advertising are not suitable for recommender systems because of the strict requirement of both real-time and effectiveness. This paper introduces a real-time attention based look-alike model (RALM) for recommender systems, which tackles the challenge of conflict between real-time and effectiveness. RALM realizes real-time look-alike audience extension benefiting from seeds-to-user similarity prediction and improves the effectiveness through optimizing user representation learning and look-alike learning modeling. For user representation learning, we propose a novel neural network structure named attention merge layer to replace the concatenation layer, which significantly improves the expressive ability of multi-fields feature learning. On the other hand, considering the various members of seeds, we design global attention unit and local attention unit to learn robust and adaptive seeds representation with respect to a certain target user. At last, we introduce seeds clustering mechanism which not only reduces the time complexity of attention units prediction but also minimizes the loss of seeds information at the same time. According to our experiments, RALM shows superior effectiveness and performance than popular look-alike models. RALM has been successfully deployed in "Top Stories" Recommender System of WeChat, leading to great improvement on diversity and quality of recommendations. As far as we know, this is the first real-time look-alike model applied in recommender systems.

Online news streaming services have been one of the major information acquisition resources for mobile users. In many cases, users click an article but find it cannot satisfy or even annoy them. Intuitively, these negative experiences will affect users' behaviors and satisfaction, but such effects have not been well understood. In this work, a retrospective analysis is conducted using real users' log data, containing user's explicit feedback of negative experiences, from a commercial news streaming application. Through multiple intra-session comparison experiments, we find that in current session, users will spend less time reading the content, lose activeness and leave sooner after having negative experiences. Later return and significant changes of user behaviors in the next session are also observed, which demonstrates the existence of inter-session effects of negative experiences.

Network representation learning (NRL) aims to learn low-dimensional vectors for vertices in a network. Most existing NRL methods focus on learning representations from local context of vertices (such as their neighbors). Nevertheless, vertices in many complex networks also exhibit significant global patterns widely known as communities. It's intuitive that vertices in the same community tend to connect densely and share common attributes. These patterns are expected to improve NRL and benefit relevant evaluation tasks, such as link prediction and vertex classification. Inspired by the analogy between network representation learning and text modeling, we propose a unified NRL framework by introducing community information of vertices, named as Community-enhanced Network Representation Learning (CNRL). CNRL simultaneously detects community distribution of each vertex and learns embeddings of both vertices and communities. Moreover, the proposed community enhancement mechanism can be applied to various existing NRL models. In experiments, we evaluate our model on vertex classification, link prediction, and community detection using several real-world datasets. The results demonstrate that CNRL significantly and consistently outperforms other state-of-the-art methods while verifying our assumptions on the correlations between vertices and communities.

Relevance estimation is among the most important tasks in the ranking of search results. Current methodologies mainly concentrate on text matching, link analysis, and user behavior models. However, users judge the relevance of search results directly from Search Engine Result Pages (SERPs), which provide valuable signals for reranking. In this article, we propose two different approaches to aggregate the visual, structure, as well as textual information sources of search results in relevance estimation. The first one is a late-fusion framework named Joint Relevance Estimation model (JRE). JRE estimates the relevance independently from screenshots, textual contents, and HTML source codes of search results and jointly makes the final decision through an inter-modality attention mechanism. The second one is an early-fusion framework named Tree-based Deep Neural Network (TreeNN), which embeds the texts and images into the HTML parse tree through a recursive process. To evaluate the performance of the proposed models, we construct a large-scale practical Search Result Relevance (SRR) dataset that consists of multiple information sources and relevance labels of over 60,000 search results. Experimental results show that the proposed two models achieve better performance than state-of-the-art ranking solutions as well as the original rankings of commercial search engines.