Building high-quality recommender systems is challenging for new services and small companies, because of their sparse interactions. Cross-domain recommendations (CDRs) alleviate this issue by transferring knowledge from data in external domains. However, most existing CDRs leverage data from only a single external domain and serve only two domains. CDRs serving multiple domains require domain-shared entities (i.e., users and items) to transfer knowledge, which significantly limits their applications due to the hardness and privacy concerns of finding such entities. We therefore focus on a more general scenario, non-overlapped multi-target CDRs (NO-MTCDRs), which require no domain-shared entities and serve multiple domains. Existing methods require domain-shared users to learn user preferences and cannot work on NO-MTCDRs. We hence propose MITrans, a novel mutual information-based (MI-based) preference disentangling and transferring framework to improve recommendations for all domains. MITrans effectively leverages knowledge from multiple domains as well as learning both domain-shared and domain-specific preferences without using domain-shared users. In MITrans, we devise two novel MI constraints to disentangle domain-shared and domain-specific preferences. Moreover, we introduce a module that fuses domain-shared preferences in different domains and combines them with domain-specific preferences to improve recommendations. Our experimental results on two real-world datasets demonstrate the superiority of MITrans in terms of recommendation quality and application range against state-of-the-art overlapped and non-overlapped CDRs.

In recent years, Point Of Interest (POI) recommendations have been actively studied because of the widespread use of location-based social network services. Out-Of-Town POI recommendation methods recommend POIs outside a user’s residence, such as travel and business trip destinations. Most existing methods require a certain number of past visit sequences at destination regions or can be used only between two specific unidirectional regions. In this study, we propose an Unvisited Out-Of-Town POI Recommendation framework (UOPR), which can recommend POIs for Out-Of-Town regions that have not yet been visited by users. In addition, UOPR can learn users’ visit patterns for multiple regions simultaneously. UOPR takes into account the fact that user’s Out-Of-Town visiting tendencies vary depending on the geographical distance from their residences. It therefore adopts an approach that calculates two scores, one determined by user’s Home-Town visiting tendencies and the other by their Out-Of-Town visiting tendencies, and uses them differently. Furthermore, we propose a mask-input learning and user-embedding creation method that enables learning with enhanced interaction between POI embeddings in an Out-Of-Town POI recommendation environment, where the data are often sparse. UOPR achieves higher recommendation accuracy than existing methods on a dataset collected on a real-world service.

Deep learning-based recommender systems may lead to over-fitting when lacking training interaction data. This over-fitting significantly degrades recommendation performances. To address this data sparsity problem, cross-domain recommender systems (CDRSs) exploit the data from an auxiliary source domain to facilitate the recommendation on the sparse target domain. Most existing CDRSs rely on overlapping users or items to connect domains and transfer knowledge. However, matching users is an arduous task and may involve privacy issues when data comes from different companies, resulting in a limited application for the above CDRSs. Some studies develop CDRSs that require no overlapping users and items by transferring learned user interaction patterns. However, they ignore the bias in user interaction patterns between domains and hence suffer from an inferior performance compared with single-domain recommender systems. In this paper, based on the above findings, we propose a novel CDRS, namely semantic clustering enhanced debiasing graph neural recommender system (SCDGN), that requires no overlapping users and items and can handle the domain bias. More precisely, SCDGN semantically clusters items from both domains and constructs a cross-domain bipartite graph generated from item clusters and users. Then, the knowledge is transferred via this cross-domain user-cluster graph from source to the target. Furthermore, we design a debiasing graph convolutional layer for SCDGN to extract unbiased structural knowledge from the cross-domain user-cluster graph. Our Experimental results on three public datasets and a pair of proprietary datasets verify the effectiveness of SCDGN over stateof-the-art models in terms of cross-domain recommendations.

Nowadays, advertising (ad) deliveries are conducted in a targeted manner to improve their effectiveness and efficiency. However, human behavior data in ad-platforms such as Web browsing history is complex and contains a lot of “noise”. On the other hand, information in the advertiser's domain (e.g. e-commerce sites) seems to contain less noise (e.g. product browsing history) with respect to ad-targeting. We introduce a new denoising method for behavioral ad-targeting based on the idea of feature distribution alignment induced by the advertiser's domain. This denoised distribution induction can be achieved by employing domain adversarial training with stabilization techniques. We evaluate our model on real world data originating from an e-commerce site and an ad-platform. The results of an ablation study have demonstrated the advantage of utilizing an advertiser's domain for denoising human behavior data of an ad-platform domain.

Behavioral targeting (BT) is an important function for a company to reach a wide range of potential users. Trans-domain BT which targets potential users of one (source) domain (e.g. E-Commerce) who lie in another (target) domain (e.g. Ad Network) is a promising method to expand the range. However, it is difficult for trans-domain BT to keep its targeting quality high in case when ID linkage across domains is limited. To realize high quality trans-domain BT with limited ID linkage, we propose a method to cross-connect private touchpoints to users in each domain, which we call Virtual Touch-Point (VTP). Here, we utilize transfer learning to acquire knowledge to tie two domains. We made a VTP prototype by implementing typical transfer learning algorithms and evaluated its effectiveness using real-world data of two domains: (source) E-Commerce → (target) Ad Network.