User interactions on e-commerce platforms are inherently diverse, involving behaviors such as clicking, favoriting, adding to cart, and purchasing. The transitions between these behaviors offer valuable insights into user-item interactions, serving as a key signal for understanding evolving preferences. Consequently, there is growing interest in leveraging multi-behavior data to better capture user intent. Recent studies have explored sequential modeling of multi-behavior data, many relying on transformer-based architectures with polynomial time complexity. While effective, these approaches often incur high computational costs, limiting their applicability in large-scale industrial systems with long user sequences. To address this challenge, we propose the Transition-Aware Graph Attention Network (TGA), a linear-complexity approach for modeling multi-behavior transitions. Unlike traditional transformers that treat all behavior pairs equally, TGA constructs a structured sparse graph by identifying informative transitions from three perspectives: (a) item-level transitions, (b) category-level transitions, and (c) neighbor-level transitions. Built upon the structured graph, TGA employs a transition-aware graph Attention mechanism that jointly models user-item interactions and behavior transition types, enabling more accurate capture of sequential patterns while maintaining computational efficiency. Experiments show that TGA outperforms all state-of-the-art models while significantly reducing computational cost. Notably, TGA has been deployed in a large-scale industrial production environment, where it leads to impressive improvements in key business metrics.

The prediction objectives of online advertisement ranking models are evolving from probabilistic metrics like conversion rate (CVR) to numerical business metrics like post-click gross merchandise volume (GMV). Unlike the well-studied delayed feedback problem in CVR prediction, delayed feedback modeling for GMV prediction remains unexplored and poses greater challenges, as GMV is a continuous target, and a single click can lead to multiple purchases that cumulatively form the label.

In industrial recommender systems, conversion rate (CVR) is often used for traffic allocation, but fails to fully reflect recommendation effectiveness as it does not account for refund rate (RFR). Thus, net conversion rate (NetCVR), the probability that a clicked item is purchased and not refunded, is proposed to better show true user satisfaction and business value. Unlike CVR, NetCVR prediction involves a more complex multi-stage cascaded delay feedback phenomenon. The two cascaded delays Click->Conversion and Conversion->Refund in NetCVR have opposite effects. Therefore, traditional CVR methods cannot be directly applied. At present, the lack of relevant open-source datasets and online continuous training schemes poses a challenge. To address these, we first introduce CAscadal Sequences of Conversion And Delayed rEfund (CASCADE), the first large-scale open dataset derived from Taobao app for online continuous NetCVR prediction. We further analyze CASCADE and derive three key insights: (1) NetCVR exhibits clear temporal patterns necessitating online continuous modeling; (2) Cascaded modeling CVR and RFR for NetCVR outperforms directly modeling NetCVR; and (3) delay time, which correlated with both CVR and RFR, is an important feature for NetCVR prediction. Based on these insights, we propose neT convErsion caScaded modeLing and debiAsing method (TESLA). This continuous method features a CVR-RFR cascaded architecture, stage-wise debiasing, and a delay-time-aware ranking loss for efficient NetCVR prediction. Experiments show that TESLA outperforms state-of-the-art methods on CASCADE, achieving an absolute improvement of 12.41% in RI-AUC and 14.94% in RI-PRAUC on NetCVR over the strongest baseline. We hope this work provides a new direction for online delayed feedback modeling in NetCVR prediction. Our code and dataset are available at https://github.com/alimama-tech/NetCVR.

Conversion rate (CVR) prediction is a core component of online advertising systems, where the attribution mechanisms-rules for allocating conversion credit across user touchpoints-fundamentally determine label generation and model optimization. While many industrial platforms support diverse attribution mechanisms (e.g., First-Click, Last-Click, Linear, and Data-Driven Multi-Touch Attribution), conventional approaches restrict model training to labels from a single production-critical attribution mechanism, discarding complementary signals in alternative attribution perspectives.

Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, predominantly depend on sparse ID features in their models. In this work, we explore approaches to leverage multimodal data to enhance the recommendation accuracy. We start from identifying the key challenges in adopting multimodal data in a manner that is both effective and cost-efficient for industrial systems. To address these challenges, we introduce a two-phase framework, including: 1) the pre-training of multimodal representations to capture semantic similarity, and 2) the integration of these representations with existing ID-based models. Furthermore, we detail the architecture of our production system, which is designed to facilitate the deployment of multimodal representations. Since the integration of multimodal representations in mid-2023, we have observed significant performance improvements in Taobao display advertising system. We believe that the insights we have gathered will serve as a valuable resource for practitioners seeking to leverage multimodal data in their systems.

As the self-attention mechanism offers powerful capabilities for capturing sequential relationships, it has become increasingly popular to use it for modeling user behavior sequences in recommender systems. However, the self-attention mechanism has a quadratic computational complexity of O(n^2), as it conducts interactions among all item pairs in the sequence. This can lead to expensive model training and slow inference speeds, which may hinder practical deployment. To this end, we pursue to develop alternative approaches to improve the efficiency of the self-attention mechanism. We observe that the attention scores calculated from each item interacting with other items (including itself) are sparse, indicating that there are limited valuable item pairs (with non-zero attention weight) that contribute to the final output. This motivates us to develop effective strategies for discerning valuable items and computing attention scores solely for these items, thereby minimizing the consumption of unnecessary computations. Herein, we present a novel Progressive Sampling-based Self-Attention (PS-SA) mechanism, which utilizes a learnable progressive sampling strategy to identify the most valuable items. Subsequently, we solely utilize these selected items to produce the final output. Experiments on academic and production datasets demonstrate PS-SA could still achieve promising results while reducing computational costs. It is notable that we have successfully deployed it on Alibaba display advertising system, resulting in a 2.6% CTR and 1.3% RPM increase.

Conversion rate (CVR) prediction is one of the core components in online recommender systems, and various approaches have been proposed to obtain accurate and well-calibrated CVR estimation. However, we observe that a well-trained CVR prediction model often performs sub-optimally during sales promotions. This can be largely ascribed to the problem of the data distribution shift, in which the conventional methods no longer work. To this end, we seek to develop alternative modeling techniques for CVR prediction. Observing similar purchase patterns across different promotions, we propose reusing the historical promotion data to capture the promotional conversion patterns. Herein, we propose a novel Historical Data Reuse (HDR) approach that first retrieves historically similar promotion data and then fine-tunes the CVR prediction model with the acquired data for better adaptation to the promotion mode. HDR consists of three components: an automated data retrieval module that seeks similar data from historical promotions, a distribution shift correction module that re-weights the retrieved data for better aligning with the target promotion, and a TransBlock module that quickly fine-tunes the original model for better adaptation to the promotion mode. Experiments conducted with real-world data demonstrate the effectiveness of HDR, as it improves both ranking and calibration metrics to a large extent. HDR has also been deployed on the display advertising system in Alibaba, bringing a lift of 9% RPM and 16% CVR during Double 11 Sales in 2022.

Today, timestamped web documents related to a general news query flood the Internet, and timeline summarization targets this concisely by summarizing the evolution trajectory of events along the timeline. Unlike traditional document summarization, timeline summarization needs to model the time series information of the input events and summarize important events in chronological order. To tackle this challenge, in this article we propose our Unified Timeline Summarizer, which can generate abstractive and extractive timeline summaries in time order. Concretely, in the encoder part, we propose a graph-based event encoder that relates multiple events according to their content dependency and learns a global representation of each event. In the decoder part, to ensure the chronological order of the abstractive summary, we propose to extract the feature of event-level attention in its generation process with sequential information retained and use it to simulate the evolutionary attention of the ground truth summary. The event-level attention can also be used to assist in extracting a summary, where the extracted summary also comes in time sequence. We augment the previous Chinese large-scale timeline summarization dataset and collect a new English timeline dataset. Extensive experiments conducted on these datasets and on the out-of-domain Timeline 17 dataset show that our Unified Timeline Summarizer achieves state-of-the-art performance in terms of both automatic and human evaluations. 1

An industrial recommender system generally presents a hybrid list that contains results from multiple subsystems. In practice, each subsystem is optimized with its own feedback data to avoid the disturbance among different subsystems. However, we argue that such data usage may lead to sub-optimal online performance because of thedata sparsity. To alleviate this issue, we propose to extract knowledge from thesuper-domain that contains web-scale and long-time impression data, and further assist the online recommendation task (downstream task). To this end, we propose a novel industrial KnowlEdge Extraction and Plugging (KEEP) framework, which is a two-stage framework that consists of 1) a supervised pre-training knowledge extraction module on super-domain, and 2) a plug-in network that incorporates the extracted knowledge into the downstream model. This makes it friendly for incremental training of online recommendation. Moreover, we design an efficient empirical approach for KEEP and introduce our hands-on experience during the implementation of KEEP in a large-scale industrial system. Experiments conducted on two real-world datasets demonstrate that KEEP can achieve promising results. It is notable that KEEP has also been deployed on the display advertising system in Alibaba, bringing a lift of +5.4% CTR and +4.7% RPM.

Exploration-Exploitation (E& E) algorithms are commonly adopted to deal with the feedback-loop issue in large-scale online recommender systems. Most of existing studies believe that high uncertainty can be a good indicator of potential reward, and thus primarily focus on the estimation of model uncertainty. We argue that such an approach overlooks the subsequent effect of exploration on model training. From the perspective of online learning, the adoption of an exploration strategy would also affect the collecting of training data, which further influences model learning. To understand the interaction between exploration and training, we design a Pseudo-Exploration module that simulates the model updating process after a certain item is explored and the corresponding feedback is received. We further show that such a process is equivalent to adding an adversarial perturbation to the model input, and thereby name our proposed approach as an the Adversarial Gradient Driven Exploration (AGE). For production deployment, we propose a dynamic gating unit to pre-determine the utility of an exploration. This enables us to utilize the limited amount of resources for exploration, and avoid wasting pageview resources on ineffective exploration. The effectiveness of AGE was firstly examined through an extensive number of ablation studies on an academic dataset. Meanwhile, AGE has also been deployed to one of the world-leading display advertising platforms, and we observe significant improvements on various top-line evaluation metrics.

Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit nonlinear interactions from original sparse features, and therefore have been widely used in industrial CTR prediction tasks. However, the implicit feature interactions learned in DNNs cannot fully retain the complete representation capacity of the original and empirical feature interactions (e.g., cartesian product) without loss. For example, a simple attempt to learn the combination of feature A and feature B < A, B > as the explicit cartesian product representation of new features can outperform previous implicit feature interaction models including factorization machine (FM)-based models and their variations. This indicates there is still a big gap between explicit and implicit feature interaction models. However, to learn all the explicit feature interaction (cartesian product) representations requires a very large sample size along with N times of original parameter space (where N is quite large in most industrial applications). In this paper, we propose a Co-Action Network (CAN) to approximate the explicit pairwise feature interactions without introducing too many additional parameters. More specifically, giving feature A and its associated feature B, their feature interaction is modeled by learning two sets of parameters: 1) the embedding of feature A, and 2) a Multi-Layer Perceptron (MLP) to represent feature B. The approximated feature interaction can be obtained by passing the embedding of feature A through the MLP network of feature B. We refer to such pairwise feature interaction as feature co-action, and such a Co-Action Network unit can provide a very powerful capacity to fitting complex feature interactions. In addition, FM can be viewed as a special case of the CAN unit when the MLP is a single layer with only one output. Experimental results on public and industrial datasets show that CAN outperforms state-of-the-art CTR models and the cartesian product method. Moreover, CAN has been deployed in the display advertisement system in Alibaba, obtaining 12% improvement on CTR and 8% on Revenue Per Mille (RPM), which is a great improvement to the business. The code for experiments in this paper is open-sourced\footnotehttps://github.com/CAN-Paper/Co-Action-Network.

Existing multi-turn context-response matching methods mainly concentrate on obtaining multi-level and multi-dimension representations and better interactions between context utterances and response. However, in real-place conversation scenarios, whether a response candidate is suitable not only counts on the given dialogue context but also other backgrounds, e.g., wording habits, user-specific dialogue history content. To fill the gap between these up-to-date methods and the real-world applications, we incorporate user-specific dialogue history into the response selection and propose a personalized hybrid matching network (PHMN). Our contributions are two-fold: (1) our model extracts personalized wording behaviors from user-specific dialogue history as extra matching information; (2) we perform hybrid representation learning on context-response utterances and explicitly incorporate a customized attention mechanism to extract vital information from context-response interactions so as to improve the accuracy of matching. We evaluate our model on two large datasets with user identification, i.e., personalized Ubuntu dialogue Corpus (P-Ubuntu) and personalized Weibo dataset (P-Weibo). Experimental results confirm that our method significantly outperforms several strong models by combining personalized attention, wording behaviors, and hybrid representation learning.