The powerful reasoning and generative capabilities of large language models (LLMs) have inspired researchers to apply them to reasoning-based recommendation tasks, which require in-depth reasoning about user interests and the generation of recommended items. However, previous reasoning-based recommendation methods have typically performed inference within the language space alone, without incorporating the actual item space. This has led to over-interpreting user interests and deviating from real items. Towards this research gap, we propose performing multiple rounds of grounding during inference to help the LLM better understand the actual item space, which could ensure that its reasoning remains aligned with real items. Furthermore, we introduce a user agent that provides feedback during each grounding step, enabling the LLM to better recognize and adapt to user interests. Comprehensive experiments conducted on three Amazon review datasets demonstrate the effectiveness of incorporating multiple groundings and feedback. These findings underscore the critical importance of reasoning within the actual item space, rather than being confined to the language space, for recommendation tasks.

diningIn recommender systems, online A/B testing is a crucial method for evaluating the performance of different models. However, conducting online A/B testing often presents significant challenges, including substantial economic costs, user experience degradation, and considerable time requirements. With the Large Language Models' powerful capacity, LLM-based agent shows great potential to replace traditional online A/B testing. Nonetheless, current agents fail to simulate the perception process and interaction patterns, due to the lack of real environments and visual perception capability. To address these challenges, we introduce a multi-modal user agent for A/B testing (A/B Agent). Specifically, we construct a recommendation sandbox environment for A/B testing, enabling multimodal and multi-page interactions that align with real user behavior on online platforms. The designed agent leverages multimodal information perception, fine-grained user preferences, and integrates profiles, action memory retrieval, and a fatigue system to simulate complex human decision-making. We validated the potential of the agent as an alternative to traditional A/B testing from three perspectives: model, data, and features. Furthermore, we found that the data generated by A/B Agent can effectively enhance the capabilities of recommendation models. Our code is publicly available at https://github.com/Applied-Machine-Learning-Lab/ABAgent. © 2026 Owner/Author.

Recently, large language models (LLMs) have advanced recommendation systems (RSs), and recent works have begun to explore how to integrate LLMs into industrial RSs. While most approaches deploy LLMs offline to generate and pre-cache augmented representations for RSs, high-dimensional representations from LLMs introduce substantial storage and computational costs. Thus, it is crucial to compress LLM representations effectively. However, we identify a counterintuitive phenomenon during representation compression: Mid-layer Representation Advantage (MRA), where representations from middle layers of LLMs outperform those from final layers in recommendation tasks. This degraded final layer renders existing compression methods, which typically compress on the final layer, suboptimal. We interpret this based on modularity theory that LLMs develop spontaneous internal functional modularity and force the final layer to specialize in the proxy training task. Thus, we propose Modular Representation Compression (MARC) to explicitly control the modularity of LLMs. First, Modular Adjustment explicitly introduces compression and task adaptation modules, enabling the LLM to operate strictly as a representation-learning module. Next, to ground each module to its specific task, Modular Task Decoupling uses information constraints and different network structures to decouple tasks. Extensive experiments validate that MARC addresses MRA and produces efficient representations. Notably, MARC achieved a 2.82% eCPM lift in an online A/B test within a large-scale commercial search advertising scenario.

Local life service is a vital scenario in Kuaishou App, in which we recommend videos with stores' location information. Thus, recommendation in our scenario is challenging because we should take into account user's interest and real-time location at the same time. In complex scenarios, end-to-end generative recommendation has emerged as a new paradigm, such as OneRec in the short video scenario, OneSug in the search scenario, and EGA in the advertising scenario. However, in local life service, an end-to-end generative recommendation model has not yet been developed as there are some key challenges to be solved. The first challenge is how to make full use of geographic information. The second challenge is how to balance multiple objectives, including user interests, the distance between user and stores, and some other business objectives. To address the challenges, we propose OneLoc. Specifically, we leverage geographic information from different perspectives: (1) geo-aware semantic ID incorporates both video and geographic information for tokenization, (2) geo-aware attention injects video location similarity and user's real-time location in the encoder, and (3) neighbor-aware prompt captures rich context information surrounding users for generation. To balance multiple objectives, we use reinforcement learning and propose a geographic reward and a GMV reward. With the above design, OneLoc achieves outstanding offline and online performance. In fact, OneLoc has been deployed in local life service of Kuaishou App and achieved 21.016% and 17.891% improvements in terms of gross merchandise value (GMV) and orders numbers.

Generative recommendation (GR) is an emerging paradigm that represents each item via a tokenizer as an n-digit semantic ID (SID) and predicts the next item by autoregressively generating its SID conditioned on the user's history. However, two structural properties of SIDs make ARMs ill-suited. First, intra-item consistency: the n digits jointly specify one item, yet the left-to-right causality trains each digit only under its prefix and blocks bidirectional cross-digit evidence, collapsing supervision to a single causal path. Second, inter-digit heterogeneity: digits differ in semantic granularity and predictability, while the uniform next-token objective assigns equal weight to all digits, overtraining easy digits and undertraining hard digits. To address these two issues, we propose DiffGRM, a diffusion-based GR model that replaces the autoregressive decoder with a masked discrete diffusion model (MDM), thereby enabling bidirectional context and any-order parallel generation of SID digits for recommendation. Specifically, we tailor DiffGRM in three aspects: (1) tokenization with Parallel Semantic Encoding (PSE) to decouple digits and balance per-digit information; (2) training with On-policy Coherent Noising (OCN) that prioritizes uncertain digits via coherent masking to concentrate supervision on high-value signals; and (3) inference with Confidence-guided Parallel Denoising (CPD) that fills higher-confidence digits first and generates diverse Top-K candidates. Experiments show consistent gains over strong generative and discriminative recommendation baselines on multiple datasets, improving NDCG@10 by 6.9%–15.5%. Code is available at: https://github.com/liuzhao09/DiffGRM.

Industrial-scale recommender systems rely on a cascade pipeline in which the retrieval stage must return a high-recall candidate set from billions of items under tight latency. Existing solutions either (i) suffer from limited expressiveness in capturing fine-grained user-item interactions, as seen in decoupled dual-tower architectures that rely on separate encoders, or generative models that lack precise target-aware matching capabilities, or (ii) build structured indices (tree, graph, quantization) whose item-centric topologies struggle to incorporate dynamic user preferences and incur prohibitive construction and maintenance costs.

Personalization has become an essential capability in modern AI systems, enabling customized interactions that align with individual user preferences, contexts, and goals. Recent research has increasingly concentrated on Retrieval-Augmented Generation (RAG) frameworks and their evolution into more advanced agent-based architectures within personalized settings to enhance user satisfaction. Building on this foundation, this survey systematically examines personalization across the three core stages of RAG: pre-retrieval, retrieval, and generation. Beyond RAG, we further extend its capabilities into the realm of Personalized LLM-based Agents, which enhance traditional RAG systems with agentic functionalities, including user understanding, personalized planning and execution, and dynamic generation. For both personalization in RAG and agent-based personalization, we provide formal definitions, conduct a comprehensive review of recent literature, and summarize key datasets and evaluation metrics. Additionally, we discuss fundamental challenges, limitations, and promising research directions in this evolving field. Relevant papers and resources are continuously updated at the Github Repo ( https://github.com/Applied-Machine-Learning-Lab/Awesome-Personalized-RAG-Agent ).

Efficient and effective modeling of feature interactions is key to large-scale Click-Through Rate (CTR) prediction. Although existing feature interaction methods have improved the model accuracy, their computational consumption still increase exponentially with the number of feature fields and become severe efficiency bottleneck in real-world industrial scenarios. To address the issues, we propose an E fficient and E ffective NET work for large-scale CTR prediction named EENet . EENet presents a new alternating stacking architecture of implicit and explicit interaction layers, and each implicit layer in EENet can reduce both local computational and parameter load remarkably. EENet also designs a unified explicit interaction operation which can only use simple matrix multiplication to capture field-wise patterns. Moreover, the order of multiplications in EENet is rearranged to further decrease the computational complexity from quadratic to linear with respect to the number of feature fields. EENet thus can support the high efficiency in real-practice industrial scenarios with hundreds of feature fields. A set of extensive experiments is performed on two public datasets and one industrial dataset for effectiveness evaluation, and five larger-scale synthetic datasets for efficiency evaluation. The results highlight that our EENet can significantly outperform the state-of-the-art models in terms of both efficiency and scalability, while also maintaining superior effectiveness. Compared with DCNv2 and FiBiNet, EENet achieves 8.06 \(\times\) and 36.72 \(\times\) efficiency improvements in training, and 2.02 \(\times\) and 48.88 \(\times\) improvements in inference, respectively. Our solution and source code are available at https://github.com/Yeedzhi/EENet .

Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user’s preference over items. This modeling paradigm discards essential semantic information. Though some works like P5 and KAR have explored the potential of using Pre-trained Language Models (PLMs) to extract semantic signals for CTR prediction, they are computationally expensive and suffer from low efficiency. Besides, the beneficial collaborative relations are not considered, hindering the recommendation performance. To solve these problems, in this article, we propose a novel framework CTRL , which is industrial-friendly and model-agnostic with superior inference efficiency. Specifically, the original tabular data is first converted into textual data. Both tabular data and converted textual data are regarded as two different modalities and are separately fed into the collaborative CTR model and PLM. A cross-modal knowledge alignment procedure is performed to fine-grained align and integrate the collaborative and semantic signals, and the lightweight collaborative model can be deployed online for efficient serving after fine-tuning with supervised signals. Experimental results on three public datasets show that CTRL outperforms the state-of-the-art (SOTA) CTR models significantly. Moreover, we further verify its effectiveness on a large-scale industrial recommender system.

As large language models (LLMs) achieve remarkable success in natural language processing (NLP) domains, LLM-enhanced recommender systems have received much attention and are being actively explored currently. In this article, we focus on adapting and enhancing large language models for recommendation tasks. First and foremost, we identify and formulate the lifelong sequential behavior incomprehension problem for LLMs in recommendation realms, i.e., LLMs fail to effectively extract useful information from a pure textual context of long user behavior sequence, even if the length of context is well below the context limitation of LLMs. To address such an issue and improve the recommendation performance of LLMs, we propose a novel framework, namely, R etrieval- e nhanced L arge La nguage models Plus (ReLLaX), which provides full-stack optimization from three perspectives, i.e., data, prompt, and parameter. For data-level enhancement, we design semantic user behavior retrieval (SUBR) to reduce the heterogeneity of the behavior sequence, thus lowering the difficulty for LLMs to extract the essential information from user behavior sequences. Although SUBR can improve the data quality, further increase in the sequence length will still raise its heterogeneity to a level where LLMs can no longer comprehend it. Hence, we further propose to perform prompt-level and parameter-level enhancement, with the integration of conventional recommendation models (CRMs). As for prompt-level enhancement, we apply soft prompt augmentation (SPA) to explicitly inject collaborative knowledge from CRMs into the prompt. The item representations of LLMs are thus more aligned with recommendation, helping LLMs better explore the item relationships in the sequence and facilitating comprehension. Finally, for parameter-level enhancement, we propose component fully-interactive LoRA (CFLoRA). By enabling sufficient interaction between the LoRA atom components, the expressive ability of LoRA is extended, making the parameters effectively capture more sequence information. Moreover, we present new perspectives to compare current LoRA-based LLM4Rec methods, i.e., from both a composite and a decomposed view. We theoretically demonstrate that the ways they employ LoRA for recommendation are degraded versions of our CFLoRA, with different constraints on atom component interactions. Extensive experiments are conducted on three real-world public datasets to demonstrate the superiority of ReLLaX compared with existing baseline models, as well as its capability to alleviate lifelong sequential behavior incomprehension. Our code is available. 1

Recommender system plays a pervasive role in today’s online services, yet its closed-loop nature, i.e., training and deploying within a specific closed domain, constrains its access to open-world knowledge. Recently, the emergence of large language models (LLMs) has shown promise in bridging this gap by encoding extensive world knowledge and demonstrating advanced reasoning capabilities. However, previous attempts to directly implement LLMs as recommenders fall short in meeting the demanding requirements of industrial recommender systems, particularly in terms of online inference latency and offline resource efficiency. In this work, we propose an Open-World R ecommendation Framework with E fficient and Deployable K nowledge I nfusion from Large Language Models, dubbed REKI , to acquire two types of external knowledge about users and items from LLMs. Specifically, we introduce factorization prompting to elicit accurate knowledge reasoning on user preferences and items. With factorization prompting, we develop individual knowledge extraction and collective knowledge extraction tailored for different scales of recommendation scenarios, effectively reducing offline resource consumption. Subsequently, the generated user and item knowledge undergoes efficient transformation and condensation into augmented vectors through a hybridized expert-integrated network , ensuring its compatibility with the recommendation task. The obtained vectors can then be directly used to enhance the performance of any conventional recommendation model. We also ensure efficient inference by preprocessing and prestoring the knowledge from the LLM. Extensive experiments demonstrate that REKI significantly outperforms the state-of-the-art baselines and is compatible with a diverse array of recommendation algorithms and tasks. Now, REKI has been deployed to Huawei’s news and music recommendation platforms and gained a 7% and 1.99% improvement during the online A/B test.

Multi-Scenario Recommendation (MSR) tasks, referring to building a unified model to enhance performance across all recommendation scenarios, have recently gained considerable attention. However, current research in MSR faces two significant challenges that hinder the field's development: the absence of uniform procedures for multi-scenario dataset processing, thus hindering fair comparisons, and most models being closed-source, which complicates comparisons with current SOTA models. Consequently, we introduce our benchmark, Scenario-Wise Rec, which comprises six public datasets and twelve baseline models, along with a training and evaluation pipeline. We further validate Scenario-Wise Rec on an industrial advertising dataset, underscoring its robustness. We hope the benchmark will give researchers clear insights into prior work, enabling them to develop novel models and thereby fostering a collaborative research ecosystem in MSR. Our source code is publicly available (https://github.com/Applied-Machine-Learning-Lab/Scenario-Wise-Rec).

Feature selection is crucial in recommender systems for improving model efficiency and predictive performance. Conventional approaches typically employ surrogate models-such as decision trees or neural networks-to estimate feature importance. However, their effectiveness is inherently constrained, as these models may struggle under suboptimal training conditions, including feature collinearity, high-dimensional sparsity, and insufficient data. In this paper, we propose SELF, a SurrogatE-Light Feature selection method for deep recommender systems. SELF integrates semantic reasoning from Large Language Models (LLMs) with task-specific learning from surrogate models, enabling an automated and lightweight feature selection process. Specifically, LLMs first produce a semantically informed ranking of feature importance, which is subsequently refined by a surrogate model, effectively integrating general world knowledge with task-specific learning. Comprehensive experiments on three public datasets from real-world recommender platforms validate the effectiveness of SELF. To facilitate reproducibility, our code is publicly available.

Large Language Models (LLMs) have exhibited significant promise in recommender systems by empowering user profiles with their extensive world knowledge and superior reasoning capabilities. However, LLMs face challenges like unstable instruction compliance, modality gaps, and high inference latency, leading to textual noise and limiting their effectiveness in recommender systems. To address these challenges, we propose UserIP-Tuning, which uses prompt-tuning to infer user profiles. It integrates the causal relationship between user profiles and behavior sequences into LLMs' prompts. It employs Expectation Maximization (EM) to infer the embedded latent profile, minimizing textual noise by fixing the prompt template. Furthermore, a profile quantization codebook bridges the modality gap by categorizing profile embeddings into collaborative IDs pre-stored for online deployment. This improves time efficiency and reduces memory usage. Experiments show that UserIP-Tuning outperforms state-of-the-art recommendation algorithms. An industry application confirms its effectiveness, robustness, and transferability. The presented solution has been deployed in Huawei AppGallery's Explore page since May 2025, serving 2 million daily active users, delivering significant improvements in real-world recommendation scenarios. The code is publicly available for replication at https://github.com/Applied-Machine-Learning-Lab/UserIP-Tuning.

Cognitive diagnosis (CD) plays a crucial role in intelligent education, evaluating students' comprehension of knowledge concepts based on their test histories. However, current CD methods often model students, exercises, and knowledge concepts solely on their ID relationships, neglecting the abundant semantic relationships present within the educational data space. Furthermore, contemporary intelligent tutoring systems (ITS) frequently involve the addition of new students and exercises, creating cold-start scenarios that ID-based methods find challenging to manage effectively. The advent of large language models (LLMs) offers the potential for overcoming this challenge with open-world knowledge. In this paper, we propose LLM4CD, which Leverages Large Language Models for open-world knowledge Augmented Cognitive Diagnosis. Our method utilizes the open-world knowledge of LLMs to construct cognitively expressive textual representations, which are then encoded to introduce rich semantic information into the CD task. Additionally, we propose an innovative bi-level encoder framework that models students' test histories through two levels of encoders: a macro-level cognitive text encoder and a micro-level knowledge state encoder. This approach substitutes traditional ID embeddings with semantic representations, enabling the model to accommodate new students and exercises with open-world knowledge and address the cold-start problem. Extensive experimental results demonstrate that LLM4CD consistently outperforms previous CD models on multiple real-world datasets, validating the effectiveness of leveraging LLMs to introduce rich semantic information into the CD task.

Graph neural networks (GNNs) have emerged as state-of-the-art methods to learn from graph-structured data for recommendation. However, most existing GNN-based recommendation methods focus on the optimization of model structures and learning strategies based on pre-defined graphs, neglecting the importance of the graph construction stage. Earlier works for graph construction usually rely on specific rules or crowdsourcing, which are either too simplistic or too labor-intensive. Recent works start to utilize large language models (LLMs) to automate the graph construction, in view of their abundant open-world knowledge and remarkable reasoning capabilities. Nevertheless, they generally suffer from two limitations: (1) invisibility of global view (e.g., overlooking contextual information) and (2) construction inefficiency. To this end, we introduce AutoGraph, an automatic graph construction framework based on LLMs for recommendation. Specifically, we first use LLMs to infer the user preference and item knowledge, which is encoded as semantic vectors. Next, we employ vector quantization to extract the latent factors from the semantic vectors. The latent factors are then incorporated as extra nodes to link the user/item nodes, resulting in a graph with in-depth global-view semantics. We further design metapath-based message aggregation to effectively aggregate the semantic and collaborative information. The framework is model-agnostic and compatible with different backbone models. Extensive experiments on three real-world datasets demonstrate the efficacy and efficiency of AutoGraph compared to existing baseline methods. We have deployed AutoGraph in Huawei advertising platform, and gain a 2.69% improvement on RPM and a 7.31% improvement on eCPM in the online A/B test. Currently AutoGraph has been used as the main traffic model, serving hundreds of millions of people.

Tagging systems play an essential role in various information retrieval applications such as search engines and recommender systems. Recently, Large Language Models (LLMs) have been applied in tagging systems due to their extensive world knowledge, semantic understanding, and reasoning capabilities. Despite achieving remarkable performance, existing methods still have limitations, including difficulties in retrieving relevant candidate tags comprehensively, challenges in adapting to emerging domain-specific knowledge, and the lack of reliable tag confidence quantification. To address these three limitations above, we propose an automatic tagging system LLM4Tag. First, a graph-based tag recall module is designed to effectively and comprehensively construct a small-scale highly relevant candidate tag set. Subsequently, a knowledge-enhanced tag generation module is employed to generate accurate tags with long-term and short-term knowledge injection. Finally, a tag confidence calibration module is introduced to generate reliable tag confidence scores. Extensive experiments over three large-scale industrial datasets show that LLM4Tag significantly outperforms the state-of-the-art baselines and LLM4Tag has been deployed online for content tagging to serve hundreds of millions of users.

Cloud-device collaboration leverages on-cloud Large Language Models (LLMs) for handling public user queries and on-device Small Language Models (SLMs) for processing private user data, collectively forming a powerful and privacy-preserving solution.However, existing approaches often fail to fully leverage the scalable problem-solving capabilities of on-cloud LLMs while underutilizing the advantage of on-device SLMs in accessing and processing personalized data.This leads to two interconnected issues: 1) Limited utilization of the problem-solving capabilities of on-cloud LLMs, which fail to align with personalized user-task needs, and 2) Inadequate integration of user data into on-device SLM responses, resulting in mismatches in contextual user information.In this paper, we propose a Leader-Subordinate Retrieval framework for Privacy-preserving cloud-device collaboration (LSRP), a novel solution that bridges these gaps by: 1) enhancing on-cloud * Contributed equally to this work.

Interactive recommender systems (IRSs) aim to meet user needs through natural language dialogues, optimizing recommendations with minimal interactions. Typically, IRSs are based on large language models (LLMs). Existing methods generally consist of two stages: decision-making (deciding whether to recommend or ask clarification questions) and action execution (generating recommendations or clarification questions). These methods usually follow a decision-first paradigm, where the model first decides on the action based on past conversations, and then executes the corresponding action. Since LLMs struggle to process a large number of candidate items, the recommendation process is often carried out in collaboration with external recommendation tools, which provide a small candidate set for LLMs to refine.

The past few years have witnessed a growing interest in LLM-based recommender systems (RSs), although their industrial deployment remains in a preliminary stage. Most existing deployments leverage LLMs offline as feature enhancers, generating augmented knowledge for downstream tasks. However, in recommendation scenarios with numerous users and items, even offline knowledge generation with LLMs demands significant time and computational resources. This inefficiency arises from the autoregressive nature of LLMs. A promising solution is speculative decoding, a Draft-Then-Verify approach that increases the number of tokens generated per decoding step. In this work, we first identify recommendation knowledge generation as a highly fitting use case for retrieval-based speculative decoding. Then, we discern its two characteristics: (1) the vast number of items and users in RSs leads to retrieval inefficiency, and (2) RSs exhibit high diversity tolerance for LLM-generated text. Building on these insights, we introduce Lossless Acceleration via Speculative Decoding for LLM-based Recommender Systems (LASER), which features a Customized Retrieval Pool to enhance retrieval efficiency and Relaxed Verification to improve the acceptance rate of draft tokens. LASER achieves a 3-5x speedup on public datasets and saves about 67% of computational resources during the online A/B test on a large-scale advertising scenario with lossless downstream recommendation performance. Our code is available at https://github.com/YunjiaXi/LASER

Reranking is significant for recommender systems due to its pivotal role in refining recommendation results. Numerous reranking models have emerged to meet diverse reranking requirements in practical applications, which not only prioritize accuracy but also consider additional aspects such as diversity and fairness. However, most of the existing models struggle to strike a harmonious balance between these diverse aspects at the model level. Additionally, the scalability and personalization of these models are often limited by their complexity and a lack of attention to the varying importance of different aspects in diverse reranking scenarios. To address these issues, we propose LLM4Rerank, a comprehensive LLM-based reranking framework designed to bridge the gap between various reranking aspects while ensuring scalability and personalized performance. Specifically, we abstract different aspects into distinct nodes and construct a fully connected graph for LLM to automatically consider aspects like accuracy, diversity, fairness, and more, all in a coherent Chain-of-Thought (CoT) process. To further enhance personalization during reranking, we facilitate a customizable input mechanism that allows fine-tuning of LLM's focus on different aspects according to specific reranking needs. Experimental results on three widely used public datasets demonstrate that LLM4Rerank outperforms existing state-of-the-art reranking models across multiple aspects.

Multi-Domain Click-Through Rate (MDCTR) prediction is crucial for online recommendation platforms, which involves providing personalized recommendation services to users in different domains. However, current MDCTR models are confronted with the following limitations. Firstly, due to varying data sparsity in different domains, models can easily be dominated by some specific domains, which leads to significant performance degradation in other domains (i.e., the “seesaw phenomenon”). Secondly, when new domain emerges, the scalability of existing methods is limited, making it difficult to adapt to the dynamic growth of the domain. Traditional MDCTR models usually use one-hot encoding for semantic information such as product titles, thus losing rich semantic information and leading to insufficient generalization of the model. In this article, we propose a novel solution Uni-CTR to address these challenges. Uni-CTR leverages Large Language Model (LLM) to extract layer-wise semantic representations that capture domain commonalities, mitigating the seesaw phenomenon and enhancing generalization. Besides, it incorporates a pluggable domain-specific network to capture domain characteristics, ensuring scalability to dynamic domain growth. Experimental results on public datasets and industrial scenarios show that Uni-CTR significantly outperforms state-of-the-art (SOTA) models. In addition, Uni-CTR shows significant results in zero shot prediction. Code is available at Applied Machine Learning Lab (Pytorch), GitHub (Pytorch) and Gitee (MindSpore).

With the rapid development of online services and web applications, recommender systems (RS) have become increasingly indispensable for mitigating information overload and matching users’ information needs by providing personalized suggestions over items. Although the RS research community has made remarkable progress over the past decades, conventional recommendation models (CRM) still have some limitations, e.g., lacking open-domain world knowledge, and difficulties in comprehending users’ underlying preferences and motivations. Meanwhile, large language models (LLM) have shown impressive general intelligence and human-like capabilities for various natural language processing (NLP) tasks, which mainly stem from their extensive open-world knowledge, logical and commonsense reasoning abilities, as well as their comprehension of human culture and society. Consequently, the emergence of LLM is inspiring the design of RS and pointing out a promising research direction, i.e., whether we can incorporate LLM and benefit from their common knowledge and capabilities to compensate for the limitations of CRM. In this article, we conduct a comprehensive survey on this research direction, and draw a bird’s-eye view from the perspective of the whole pipeline in real-world RS. Specifically, we summarize existing research works from two orthogonal aspects: where and how to adapt LLM to RS. For the “ WHERE ” question, we discuss the roles that LLM could play in different stages of the recommendation pipeline, i.e., feature engineering, feature encoder, scoring/ranking function, user interaction, and pipeline controller. For the “ HOW ” question, we investigate the training and inference strategies, resulting in two fine-grained taxonomy criteria, i.e., whether to tune LLM or not during training, and whether to involve CRM for inference. Detailed analysis and general development paths are provided for both “WHERE” and “HOW” questions, respectively. Then, we highlight the key challenges in adapting LLM to RS from three aspects, i.e., efficiency, effectiveness, and ethics. Finally, we summarize the survey and discuss the future prospects.

As the demand for more personalized recommendation grows and a dramatic boom in commercial scenarios arises, the study on multi-scenario recommendation (MSR) has attracted much attention, which uses the data from all scenarios to simultaneously improve their recommendation performance. However, existing methods tend to integrate insufficient scenario knowledge and neglect learning personalized cross-scenario preferences, thus leading to sub-optimal performance. Meanwhile, though large language model (LLM) has shown great capability of reasoning and capturing semantic information, the high inference latency and high computation cost of tuning hinder its implementation in industrial recommender systems. To fill these gaps, we propose an LLM-enhanced paradigm LLM4MSR in this work. Specifically, we first leverage LLM to uncover multi-level knowledge from the designed scenario- and user-level prompt without fine-tuning the LLM, then adopt hierarchical meta networks to generate multi-level meta layers to explicitly improve the scenario-aware and personalized recommendation capability. Our experiments on KuaiSAR-small, KuaiSAR, and Amazon datasets validate significant advantages of LLM4MSR: (i) the effectiveness and compatibility with different multi-scenario backbone models, (ii) high efficiency and deployability on industrial recommender systems, and (iii) improved interpretability. The implemented code and data is available to ease reproduction.

Large language models have been flourishing in the natural language processing (NLP) domain, and their potential for recommendation has been paid much attention to. Despite the intelligence shown by the recommendation-oriented finetuned models, LLMs struggle to fully understand the user behavior patterns due to their innate weakness in interpreting numerical features and the overhead for long context, where the temporal relations among user behaviors, subtle quantitative signals among different ratings, and various side features of items are not well explored. Existing works only fine-tune a sole LLM on given text data without introducing that important information to it, leaving these problems unsolved. In this paper, we propose ELCoRec to Enhance Language understanding with Co-Propagation of numerical and categorical features for Recommendation. Concretely, we propose to inject the preference understanding capability into LLM via a GAT expert model where the user preference is better encoded by parallelly propagating the temporal relations, and rating signals as well as various side information of historical items. The parallel propagation mechanism could stabilize heterogeneous features and offer an informative user preference encoding, which is then injected into the language models via soft prompting at the cost of a single token embedding. To further obtain the user's recent interests, we proposed a novel Recent interaction Augmented Prompt (RAP) template. Experiment results over three datasets against strong baselines validate the effectiveness of ELCoRec.

Knowledge Tracing (KT) aims to determine whether students will respond correctly to the next question, which is a crucial task in intelligent tutoring systems (ITS). In educational KT scenarios, transductive ID-based methods often face severe data sparsity and cold start problems, where interactions between individual students and questions are sparse, and new questions and concepts consistently arrive in the database. In addition, existing KT models only implicitly consider the correlation between concepts and questions, lacking direct modeling of the more complex relationships in the heterogeneous graph of concepts and questions. In this paper, we propose a Structure-aware INductive Knowledge Tracing model with large language model (dubbed SINKT), which, for the first time, introduces large language models (LLMs) and realizes inductive knowledge tracing. Firstly, SINKT utilizes LLMs to introduce structural relationships between concepts and constructs a hetero- geneous graph for concepts and questions. Secondly, by encoding concepts and questions with LLMs, SINKT incorporates semantic information to aid prediction. Finally, SINKT predicts the student's response to the target question by interacting with the student's knowledge state and the question representation. Experiments on four real-world datasets demonstrate that SINKT achieves state-of-the-art performance among 12 existing transductive KT models. Additionally, we explore the performance of SINKT on the inductive KT task and provide insights into various modules.

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and improving overall performance. However, existing multi-scenario models only consider coarse-grained explicit scenario modeling that depends on pre-defined scenario identification from manual prior rules, which is biased and sub-optimal. To address these limitations, we propose a Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendations (HierRec), which perceives implicit patterns adaptively, and conducts explicit and implicit scenario modeling jointly. In particular, HierRec designs a basic scenario-oriented module based on the dynamic weight to capture scenario-specific representations. Then the hierarchical explicit and implicit scenario-aware modules are proposed to model hybrid-grained scenario information, where the multi-head implicit modeling design contributes to perceiving distinctive patterns from different perspectives. Our experiments on two public datasets and real-world industrial applications on a mainstream online advertising platform demonstrate that HierRec outperforms existing models significantly. The implementation code is available for reproducibility.

Click-through rate (CTR) prediction is crucial for personalized online services. Sample-level retrieval-based models, such as RIM, have demonstrated remarkable performance. However, they face challenges including inference inefficiency and high resource consumption due to the retrieval process, which hinder their practical application in industrial settings. To address this, we propose a universal plug-and-play retrieval-oriented knowledge (ROK) framework that bypasses the real retrieval process. The framework features a knowledge base that preserves and imitates the retrieved & aggregated representations using a decomposition-reconstruction paradigm. Knowledge distillation and contrastive learning optimize the knowledge base, enabling the integration of retrieval-enhanced representations with various CTR models. Experiments on three large-scale datasets demonstrate ROK's exceptional compatibility and performance, with the neural knowledge base serving as an effective surrogate for the retrieval pool. ROK surpasses the teacher model while maintaining superior inference efficiency and demonstrates the feasibility of distilling knowledge from non-parametric methods using a parametric approach. These results highlight ROK's strong potential for real-world applications and its ability to transform retrieval-based methods into practical solutions. Our implementation code is available to support reproducibility1.

Conversational recommender systems (CRSs) aim to capture user preferences and provide personalized recommendations through multi-round natural language dialogues. However, most existing CRS models mainly focus on dialogue comprehension and preferences mining from the current dialogue session, overlooking user preferences in historical dialogue sessions. The preferences embedded in historical sessions and the current session exhibit continuity and sequentiality, and we refer to such CRSs as sequential CRSs. In this work, we leverage memory-enhanced LLMs to model the preference continuity, addressing two key issues: (1) redundancy and noise in historical dialogue sessions, and (2) the cold-start users problem. Thus, we propose a Memory-enhanced Conversational Recommender System Framework with Large Language Models (dubbed MemoCRS), consisting of user-specific memory and general memory. User-specific memory is tailored to each user's interests and uses an entity-based memory bank to refine preferences and retrieve relevant memory, thereby reducing the redundancy and noise of historical sessions. The general memory, encapsulating collaborative knowledge and reasoning guidelines, can provide shared knowledge for users, especially cold-start users. With the above memory, LLMs are empowered to deliver more precise and tailored recommendations for each user. Extensive experiments on Chinese and English datasets demonstrate MemoCRS's effectiveness.

Recommender systems play important roles in various applications such as e-commerce, social media, etc. Conventional recommendation methods usually model the collaborative signals within the tabular representation space. Despite the personalization modeling and the efficiency, the latent semantic dependencies are omitted. Methods that introduce semantics into recommendation then emerge, injecting knowledge from the semantic representation space where the general language understanding are compressed. However, existing semantic-enhanced recommendation methods focus on aligning the two spaces, during which the representations of the two spaces tend to get close while the unique patterns are discarded and not well explored. In this paper, we propose DisCo to Disentangle the unique patterns from the two representation spaces and Collaborate the two spaces for recommendation enhancement, where both the specificity and the consistency of the two spaces are captured. Concretely, we propose 1) a dual-side attentive network to capture the intra-domain patterns and the inter-domain patterns, 2) a sufficiency constraint to preserve the task-relevant information of each representation space and filter out the noise, and 3) a disentanglement constraint to avoid the model from discarding the unique information. These modules strike a balance between disentanglement and collaboration of the two representation spaces to produce informative pattern vectors, which could serve as extra features and be appended to arbitrary recommendation backbones for enhancement. Experiment results validate the superiority of our method against different models and the compatibility of DisCo over different backbones. Various ablation studies and efficiency analysis are also conducted to justify each model component.

Deep Recommender Systems (DRS) are increasingly dependent on a large number of feature fields for more precise recommendations. Effective feature selection methods are consequently becoming critical for further enhancing the accuracy and optimizing storage efficiencies to align with the deployment demands. This research area, particularly in the context of DRS, is nascent and faces three core challenges. Firstly, variant experimental setups across research papers often yield unfair comparisons, obscuring practical insights. Secondly, the existing literature's lack of detailed analysis on selection attributes, based on large-scale datasets and a thorough comparison among selection techniques and DRS backbones, restricts the generalizability of findings and impedes deployment on DRS. Lastly, research often focuses on comparing the peak performance achievable by feature selection methods. This approach is typically computationally infeasible for identifying the optimal hyperparameters and overlooks evaluating the robustness and stability of these methods. To bridge these gaps, this paper presents ERASE, a comprehensive bEnchmaRk for feAture SElection for DRS. ERASE comprises a thorough evaluation of eleven feature selection methods, covering both traditional and deep learning approaches, across four public datasets, private industrial datasets, and a real-world commercial platform, achieving significant enhancement. Our code is available online for ease of reproduction.

Estimating the post-click conversion rate (CVR) accurately in ranking systems is crucial in industrial applications. However, this task is often challenged by data sparsity and selection bias, which hinder accurate ranking. Previous approaches to address these challenges have typically focused on either modeling CVR across the entire exposure space which includes all exposure events, or providing unbiased CVR estimation separately. However, the lack of integration between these objectives has limited the overall performance of CVR estimation. Therefore, there is a pressing need for a method that can simultaneously provide unbiased CVR estimates across the entire exposure space. To achieve it, we formulate the CVR estimation task as an Area Under the Curve (AUC) optimization problem and propose the Entire-space Weighted AUC (EWAUC) framework. EWAUC utilizes sample reweighting techniques to handle selection bias and employs pairwise AUC risk, which incorporates more information from limited clicked data, to handle data sparsity. In order to model CVR across the entire exposure space unbiasedly, EWAUC treats the exposure data as both conversion data and non-conversion data to calculate the loss. The properties of AUC risk guarantee the unbiased nature of the entire space modeling. We provide comprehensive theoretical analysis to validate the unbiased nature of our approach. Additionally, extensive experiments conducted on real-world datasets demonstrate that our approach outperforms state-of-the-art methods in terms of ranking performance for the CVR estimation task.

Click-through rate (CTR) prediction plays as a core function module in various personalized online services. The traditional ID-based models for CTR prediction take as inputs the one-hot encoded ID features of tabular modality, which capture the collaborative signals via feature interaction modeling. But the one-hot encoding discards the semantic information included in the textual features. Recently, the emergence of Pretrained Language Models (PLMs) has given rise to another paradigm, which takes as inputs the sentences of textual modality obtained by hard prompt templates and adopts PLMs to extract the semantic knowledge. However, PLMs often face challenges in capturing field-wise collaborative signals and distinguishing features with subtle textual differences. In this paper, to leverage the benefits of both paradigms and meanwhile overcome their limitations, we propose to conduct Fine-grained feature-level ALignment between ID-based Models and Pretrained Language Models (FLIP) for CTR prediction. Unlike most methods that solely rely on global views through instance-level contrastive learning, we design a novel jointly masked tabular/language modeling task to learn fine-grained alignment between tabular IDs and word tokens. Specifically, the masked data of one modality (i.e., IDs and tokens) has to be recovered with the help of the other modality, which establishes the feature-level interaction and alignment via sufficient mutual information extraction between dual modalities. Moreover, we propose to jointly finetune the ID-based model and PLM by adaptively combining the output of both models, thus achieving superior performance in downstream CTR prediction tasks. Extensive experiments on three real-world datasets demonstrate that FLIP outperforms SOTA baselines, and is highly compatible with various ID-based models and PLMs. The code is available12.

Recommender system plays a vital role in various online services. However, its insulated nature of training and deploying separately within a specific closed domain limits its access to open-world knowledge. Recently, the emergence of large language models (LLMs) has shown promise in bridging this gap by encoding extensive world knowledge and demonstrating reasoning capabilities. Nevertheless, previous attempts to directly use LLMs as recommenders cannot meet the inference latency demand of industrial recommender systems. In this work, we propose an Open-World Knowledge Augmented Recommendation Framework with Large Language Models, dubbed KAR, to acquire two types of external knowledge from LLMs — the reasoning knowledge on user preferences and the factual knowledge on items. We introduce factorization prompting to elicit accurate reasoning on user preferences. The generated reasoning and factual knowledge are effectively transformed and condensed into augmented vectors by a hybrid-expert adaptor in order to be compatible with the recommendation task. The obtained vectors can then be directly used to enhance the performance of any recommendation model. We also ensure efficient inference by preprocessing and prestoring the knowledge from the LLM. Extensive experiments show that KAR significantly outperforms the state-of-the-art baselines and is compatible with a wide range of recommendation algorithms. We deploy KAR to Huawei’s news and music recommendation platforms and gain a 7% and 1.7% improvement in the online A/B test, respectively.

Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficulties to CTR optimization. Recent studies have shown that introducing posterior auction information contributes to the performance of CTR prediction. However, existing work doesn’t fully capitalize on the benefits of auction information and overlooks the data bias brought by the auction, leading to biased and suboptimal results. To address these limitations, we propose Auction Information Enhanced Framework (AIE) for CTR prediction in online advertising, which delves into the problem of insufficient utilization of auction signals and first reveals the auction bias. Specifically, AIE introduces two pluggable modules, namely Adaptive Market-price Auxiliary Module (AM2) and Bid Calibration Module (BCM), which work collaboratively to excavate the posterior auction signals better and enhance the performance of CTR prediction. Furthermore, the two proposed modules are lightweight, model-agnostic, and friendly to inference latency. Extensive experiments are conducted on a public dataset and an industrial dataset to demonstrate the effectiveness and compatibility of AIE. Besides, a one-month online A/B test in a large-scale advertising platform shows that AIE improves the base model by 5.76% and 2.44% in terms of eCPM and CTR, respectively.

Knowledge Graphs (KGs) enhance recommendations by providing external connectivity between items. However, there is limited research on distilling relevant knowledge in sequential recommendation, where item connections can change over time. To address this, we introduce the Temporal Knowledge Graph (TKG), which incorporates such dynamic features of user behaviors into the original KG while emphasizing sequential relationships. The TKG captures both patterns of entity dynamics (nodes) and structural dynamics (edges). Considering real-world applications with large-scale and rapidly evolving user behavior patterns, we propose an efficient two-phase framework called TKG-SRec, which strengthens Sequential Recommendation with Temporal KGs. In the first phase, we learn dynamic entity embeddings using our novel Knowledge Evolution Network (KEN) that brings together pretrained static knowledge with evolving temporal knowledge. In the second stage, downstream sequential recommender models utilize these time-specific dynamic entity embeddings with compatible neural backbones like GRUs, Transformers, and MLPs. From our extensive experiments over four datasets, TKG-SRec outperforms the current state-of-the-art by a statistically significant 5% on average. Detailed analysis validates that such filtered temporal knowledge better adapts entity embedding for sequential recommendation. In summary, TKG-SRec provides an effective and efficient approach.

With the explosive growth of various commercial scenarios, there is an increasing number of studies on multi-scenario recommendation (MSR) which trains the recommender system with the data from multiple scenarios, aiming to improve the recommendation performance on all these scenarios synchronously. However, due to the large discrepancy in the number of interactions among domains, multi-scenario recommendation models usually suffer from insufficient learning and negative transfer especially on the cold-start scenarios, thus exacerbating the data sparsity issue. To fill this gap, in this work we propose a novel diffusion model enhanced paradigm tailored for the cold-start problem in multi-scenario recommendation in a data-driven generative manner. Specifically, based on all-domain data, we leverage the diffusion model with our newly designed variance schedule and the proposed classifier, which explicitly boosts the recommendation performance on the cold-start scenarios by exploiting the generated high-quality and informative embedding, leveraging the abundance of rich scenarios. Our experiments on Douban and Amazon datasets demonstrate two strengths of the proposed paradigm: (i) its effectiveness with a significant increase of 8.5% and 1% in accuracy on the two datasets, and (ii) its compatibility with various multi-scenario backbone models. The implementation code is available for easy reproduction.

For better performance and less resource consumption, multi-scenario recommendation (MSR) is proposed to train a unified model to serve all scenarios by leveraging data from multiple scenarios. Current works in MSR focus on designing effective networks for better information transfer among different scenarios. However, they omit two important issues when applying MSR models in industrial situations. The first is the efficiency problem brought by mixed data, which delays the update of models and further leads to performance degradation. The second is that MSR models are insensitive to the changes of distribution over time, resulting in suboptimal effectiveness in the incoming data. In this paper, we propose an incremental learning approach for MSR (IncMSR), which can not only improve the training efficiency but also perceive changes in distribution over time. Specifically, we first quantify the pair-wise distance between representations from scenario, time and time-scenario dimensions respectively. Then, we decompose the MSR model into scenario-shared and scenario-specific parts and apply fine-grained constraints on the distances quantified with respect to the two different parts. Finally, all constraints are fused in an elegant way using a metric learning framework as a supplementary penalty term to the original MSR loss function. Offline experiments on two real-world datasets are conducted to demonstrate the superiority and compatibility of our proposed approach.

Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the collaborative signals among features. Such a paradigm suffers from the problem of semantic information loss. Another line of research explores the potential of pretrained language models (PLMs) for CTR prediction by converting input data into textual sentences through hard prompt templates. Although semantic signals are preserved, they generally fail to capture the collaborative information (e.g., feature interactions, pure ID features), not to mention the unacceptable inference overhead brought by the huge model size. In this paper, we aim to model both the semantic knowledge and collaborative knowledge for accurate CTR estimation, and meanwhile address the inference inefficiency issue. To benefit from both worlds and close their gaps, we propose a novel model-agnostic framework (i.e., ClickPrompt), where we incorporate CTR models to generate interaction-aware soft prompts for PLMs. We design a prompt-augmented masked language modeling (PA-MLM) pretraining task, where PLM has to recover the masked tokens based on the language context, as well as the soft prompts generated by CTR model. The collaborative and semantic knowledge from ID and textual features would be explicitly aligned and interacted via the prompt interface. Then, we can either tune the CTR model with PLM for superior performance, or solely tune the CTR model without PLM for inference efficiency. Experiments on four real-world datasets validate the effectiveness of ClickPrompt compared with existing baselines.

With large language models (LLMs) achieving remarkable breakthroughs in NLP domains, LLM-enhanced recommender systems have received much attention and have been actively explored currently. In this paper, we focus on adapting and empowering a pure large language model for zero-shot and few-shot recommendation tasks. First and foremost, we identify and formulate the lifelong sequential behavior incomprehension problem for LLMs in recommendation domains, i.e., LLMs fail to extract useful information from a textual context of long user behavior sequence, even if the length of context is far from reaching the context limitation of LLMs. To address such an issue and improve the recommendation performance of LLMs, we propose a novel framework, namely Retrieval enhanced Large Language models (ReLLa) for recommendation tasks in both zero-shot and few-shot settings. For zero-shot recommendation, we perform semantic user behavior retrieval (SUBR) to improve the data quality of testing samples, which greatly reduces the difficulty for LLMs to extract the essential knowledge from user behavior sequences. As for few-shot recommendation, we further design retrieval-enhanced instruction tuning (ReiT) by adopting SUBR as a data augmentation technique for training samples. Specifically, we develop a mixed training dataset consisting of both the original data samples and their retrieval-enhanced counterparts. We conduct extensive experiments on three real-world public datasets to demonstrate the superiority of ReLLa compared with existing baseline models, as well as its capability for lifelong sequential behavior comprehension. To be highlighted, with only less than 10% training samples, few-shot ReLLa can outperform traditional CTR models that are trained on the entire training set (e.g., DCNv2, DIN, SIM).

We primarily focus on the field of multi-scenario recommendation, which poses a significant challenge in effectively leveraging data from different scenarios to enhance predictions in scenarios with limited data. Current mainstream efforts mainly center around innovative model network architectures, with the aim of enabling the network to implicitly acquire knowledge from diverse scenarios. However, the uncertainty of implicit learning in networks arises from the absence of explicit modeling, leading to not only difficulty in training but also incomplete user representation and suboptimal performance. Furthermore, through causal graph analysis, we have discovered that the scenario itself directly influences click behavior, yet existing approaches directly incorporate data from other scenarios during the training of the current scenario, leading to prediction biases when they directly utilize click behaviors from other scenarios to train models. To address these problems, we propose the Multi-Scenario Causal-driven Adaptive Network M-scan). This model incorporates a Scenario-Aware Co-Attention mechanism that explicitly extracts user interests from other scenarios that align with the current scenario. Additionally, it employs a Scenario Bias Eliminator module utilizing causal counterfactual inference to mitigate biases introduced by data from other scenarios. Extensive experiments on two public datasets demonstrate the efficacy of our M-scan compared to the existing baseline models.

Real-Time Bidding (RTB) is one of the most important forms of online advertising, where an auction is hosted in real time to sell the individual ad impression. How to design an automated bidding strategy in response to the dynamic auction environment is crucial for improving user experience, protecting the interests of advertisers, and promoting the long-term development of the advertising platform. As an exciting topic in the real-world industry, it has attracted great research interest from several disciplines, most notably data science. There have been abundant studies on bidding strategy design which are based on the large volume of historical ad requests. Despite its popularity and significance, few works provide a summary for bid optimization. In this survey, we present the latest overview of the recent works to shed light on the optimization techniques where most of them are validated in practice. We first explore the optimization problem in different works, explaining how these different settings affect the bidding strategy designs. Then, some forms of bidding functions and specific optimization techniques are illustrated. Further, we specifically discuss a new trend about bidding in first-price auctions, which have gradually become popular in recent years. From this survey, both practitioners and researchers can gain insights of the challenges and future prospects of bid optimization in RTB.

As a critical task for large-scale commercial recommender systems, reranking rearranges items in the initial ranking lists from the previous ranking stage to better meet users’ demands. Foundational work in reranking has shown the potential of improving recommendation results by uncovering mutual influence among items. However, rather than considering the context of initial lists as most existing methods do, an ideal reranking algorithm should consider the counterfactual context— the position and the alignment of the items in the reranked lists . In this work, we propose a novel pairwise reranking framework, Utility-oriented Reranking with Counterfactual Context (URCC), which maximizes the overall utility after reranking efficiently. Specifically, we first design a utility-oriented evaluator, which applies Bi-LSTM and graph attention mechanism to estimate the listwise utility via the counterfactual context modeling. Then, under the guidance of the evaluator, we propose a pairwise reranker model to find the most suitable position for each item by swapping misplaced item pairs. Extensive experiments on two benchmark datasets and a proprietary real-world dataset demonstrate that URCC significantly outperforms the state-of-the-art models in terms of both relevance-based metrics and utility-based metrics.

Multi-types of behaviors (e.g., clicking, carting, purchasing, etc.) widely exist in most real-world recommendation scenarios, which are beneficial to learn users’ multi-faceted preferences. As dependencies are explicitly exhibited by the multiple types of behaviors, effectively modeling complex behavior dependencies is crucial for multi-behavior prediction. The state-of-the-art multi-behavior models learn behavior dependencies indistinguishably with all historical interactions as input. However, different behaviors may reflect different aspects of user preference, which means that some irrelevant interactions may play as noises to the target behavior to be predicted. To address the aforementioned limitations, we introduce multi-interest learning to the multi-behavior recommendation. More specifically, we propose a novel Coarse-to-fine Knowledge-enhanced Multi-interest Learning (CKML) framework to learn shared and behavior-specific interests for different behaviors. CKML introduces two advanced modules, namely Coarse-grained Interest Extracting (CIE) and Fine-grained Behavioral Correlation (FBC) , which work jointly to capture fine-grained behavioral dependencies. CIE uses knowledge-aware information to extract initial representations of each interest. FBC incorporates a dynamic routing scheme to further assign each behavior among interests. Empirical results on three real-world datasets verify the effectiveness and efficiency of our model in exploiting multi-behavior data.

Deep recommender systems (DRS) are critical for current commercial online service providers, which address the issue of information overload by recommending items that are tailored to the user’s interests and preferences. They have unprecedented feature representations effectiveness and the capacity of modeling the non-linear relationships between users and items. Despite their advancements, DRS models, like other deep learning models, employ sophisticated neural network architectures and other vital components that are typically designed and tuned by human experts. This article will give a comprehensive summary of automated machine learning (AutoML) for developing DRS models. We first provide an overview of AutoML for DRS models and the related techniques. Then we discuss the state-of-the-art AutoML approaches that automate the feature selection, feature embeddings, feature interactions, and model training in DRS. We point out that the existing AutoML-based recommender systems are developing to a multi-component joint search with abstract search space and efficient search algorithm. Finally, we discuss appealing research directions and summarize the survey.

CTR prediction is critical to industrial recommender systems. Recently, with the growth of business domains in enterprises, much attention has been focused on the multi-domain CTR recommendation. Numerous models have been proposed that attempt to use a unified model to serve multiple domains. Although much progress has been made, we argue that they ignore the importance of feature interactions and user behaviors when modeling cross-domain relations, which is a coarse-grained utilizing of domain information. To solve this problem, we propose Domain Facilitated Feature Modeling (DFFM) for CTR prediction. It incorporates domain-related information into the parameters of the feature interaction and user behavior modules, allowing for domain-specific learning of these two aspects. Extensive experiments are conducted on two public datasets and one industrial dataset to demonstrate the effectiveness of DFFM. We deploy the DFFM model in Huawei advertising platform and gain a 4.13% improvement of revenue on a two week online A/B test. Currently DFFM model has been used as the main traffic model, serving for hundreds of millions of people.

With the continuous increase of users and items, conventional recommender systems trained on static datasets can hardly adapt to changing environments. The high-throughput data requires the model to be updated in a timely manner for capturing the user interest dynamics, which leads to the emergence of streaming recommender systems. Due to the prevalence of deep learning-based recommender systems, the embedding layer is widely adopted to represent the characteristics of users, items, and other features in low-dimensional vectors. However, it has been proved that setting an identical and static embedding size is sub-optimal in terms of recommendation performance and memory cost, especially for streaming recommendations. To tackle this problem, we first rethink the streaming model update process and model the dynamic embedding size search as a bandit problem. Then, we analyze and quantify the factors that influence the optimal embedding sizes from the statistics perspective. Based on this, we propose the Dynamic Embedding Size Search (DESS) method to minimize the embedding size selection regret on both user and item sides in a non-stationary manner. Theoretically, we obtain a sublinear regret upper bound superior to previous methods. Empirical results across two recommendation tasks on four public datasets also demonstrate that our approach can achieve better streaming recommendation performance with lower memory cost and higher time efficiency.

Goal-oriented Learning path recommendation aims to recommend learning items (concepts or exercises) step-by-step to a learner to promote the mastery level of her specific learning goals. By formulating this task as a Markov decision process, reinforcement learning (RL) methods have demonstrated great power. Although extensive research efforts have been made, previous methods still fail to recommend effective goal-oriented paths due to the under-utilizing of goals. Specifically, it is mainly reflected in two aspects: (1)The lack of goal planning. When learners have multiple goals with different difficulties, the previous methods can't fully utilize the difficulties and dependencies between goal learning items to plan the sequence of achieving these goals, making the path chaotic and inefficient; (2)The lack of efficiency in goal achieving. When pursuing a single goal, the path may contain learning items unrelated to the goal, which makes realizing a certain goal inefficient. To address these challenges, we present a novel Graph Enhanced Hierarchical Reinforcement Learning (GEHRL) framework for goal-oriented learning path recommendation. The framework divides learning path recommendation into two parts: sub-goal selection(planning) and sub-goal achieving(learning item recommendation). Specifically, we employ a high-level agent as a sub-goal selector to select sub-goals for the low-level agent to achieve. The low-level agent in the framework is to recommend learning items to the learner. To make the path only contain goal-related learning items to improve the efficiency of achieving the goal, we develop a graph-based candidate selector to constrain the action space of the low-level agent based on the sub-goal and knowledge graph. We also develop test-based internal reward for low-level training so that the sparsity problem of external reward can be alleviated. Extensive experiments on three different simulators demonstrate our framework achieves state-of-the-art performance.

Multi-Domain Recommendation (MDR) has gained significant attention in recent years, which leverages data from multiple domains to enhance their performance concurrently. However, current MDR models are confronted with two limitations. Firstly, the majority of these models adopt an approach that explicitly shares parameters between domains, leading to mutual interference among them. Secondly, due to the distribution differences among domains, the utilization of static parameters in existing methods limits their flexibility to adapt to diverse domains. To address these challenges, we propose a novel model HAMUR. Specifically, HAMUR consists of two components: (1). Domain-specific adapter, designed as a pluggable module that can be seamlessly integrated into various existing multi-domain backbone models, and (2). Domain-shared hyper-network, which implicitly captures shared information among domains and dynamically generates the parameters for the adapter. We conduct extensive experiments on two public datasets using various backbone networks. The experimental results validate the effectiveness and scalability of the proposed model.

Sequential recommendation (SRS) has become the technical foundation in many applications recently, which aims to recommend the next item based on the user's historical interactions. However, sequential recommendation often faces the problem of data sparsity, which widely exists in recommender systems. Besides, most users only interact with a few items, but existing SRS models often underperform these users. Such a problem, named the long-tail user problem, is still to be resolved. Data augmentation is a distinct way to alleviate these two problems, but they often need fabricated training strategies or are hindered by poor-quality generated interactions. To address these problems, we propose a Diffusion Augmentation for Sequential Recommendation (DiffuASR) for a higher quality generation. The augmented dataset by DiffuASR can be used to train the sequential recommendation models directly, free from complex training procedures. To make the best of the generation ability of the diffusion model, we first propose a diffusion-based pseudo sequence generation framework to fill the gap between image and sequence generation. Then, a sequential U-Net is designed to adapt the diffusion noise prediction model U-Net to the discrete sequence generation task. At last, we develop two guide strategies to assimilate the preference between generated and origin sequences. To validate the proposed DiffuASR, we conduct extensive experiments on three real-world datasets with three sequential recommendation models. The experimental results illustrate the effectiveness of DiffuASR. As far as we know, DiffuASR is one pioneer that introduce the diffusion model to the recommendation.The implementation code is available online.

Position auctions are widely studied in the context of sponsored search advertising, where multiple ad slots are sold in a single auction. In traditional sponsored search, bids are submitted at the keyword level, while recent works have explored transitioning to impression-level bidding using Real-Time Bidding (RTB) techniques to achieve finer bidding. However, position auctions introduce varying user appeal across different positions and more dynamic auction landscape, which RTB, originally devised for single-slot display advertising, fails to address adequately.

The sequential recommendation system has been widely studied for its promising effectiveness in capturing dynamic preferences buried in users' sequential behaviors. Despite the considerable achievements, existing methods usually focus on intra-sequence modeling while overlooking exploiting global collaborative information by inter-sequence modeling, resulting in inferior recommendation performance. Therefore, previous works attempt to tackle this problem with a global collaborative item graph constructed by pre-defined rules. However, these methods neglect two crucial properties when capturing global collaborative information, i.e., adaptiveness and personalization, yielding sub-optimal user representations. To this end, we propose a graph-driven framework, named Adaptive and Personalized Graph Learning for Sequential Recommendation (APGL4SR), that incorporates adaptive and personalized global collaborative information into sequential recommendation systems. Specifically, we first learn an adaptive global graph among all items and capture global collaborative information with it in a self-supervised fashion, whose computational burden can be further alleviated by the proposed SVD-based accelerator. Furthermore, based on the graph, we propose to extract and utilize personalized item correlations in the form of relative positional encoding, which is a highly compatible manner of personalizing the utilization of global collaborative information. Finally, the entire framework is optimized in a multi-task learning paradigm, thus each part of APGL4SR can be mutually reinforced. As a generic framework, APGL4SR can not only outperform other baselines with significant margins, but also exhibit promising versatility, the ability to learn a meaningful global collaborative graph, and the ability to alleviate the dimensional collapse issue of item embeddings.

Re-ranking, as the final stage of the multi-stage recommender systems (MRS), aims at modeling the listwise context and the cross-item interactions between the candidate items. The objective is usually the overall utility (e.g., total clicks or revenue) of the re-ranked list, which is determined not only by the relevance, but also by the diversity of the list. However, existing methods equally promote diversity for all users and often compromise the relevance ranking. In reality, users have different diversity preferences and we should diversify the list tailored to individual users’ interests and needs. Users’ behavior history contains rich information which may be used for inferring their diversity preferences, but has rarely been explored in existing work. In this work, we propose a novel neural re-ranking with personalized diversification method (dubbed RAPID) to address the above challenge. RAPID explicitly models each user’s preference distribution over different topics by exploiting the intra- and inter-topic interactions from the user’s behavior history. The personalized diversity gain brought by each candidate item is then measured by the item’s marginal diversity and the learned personalized preference. The relevance and the personalized diversity are jointly optimized in an end-to-end manner to automatically manage the relevance-diversity tradeoff. Experimental results on two public datasets and a proprietary dataset show that RAPID outperforms the state-of-the-art with the highest utility and the best relevance-diversity tradeoff. We further prove that RAPID has a regret bound of $\tilde O(\sqrt n )$ on utility, which provides theoretical guarantee that its performance is near-optimal.

To offer accurate and diverse recommendation services, recent methods use auxiliary information to foster the learning process of user and item representations. Many state-of-the-art (SOTA) methods fuse different sources of information (user, item, knowledge graph, tags, etc.) into a graph and use Graph Neural Networks (GNNs) to introduce the auxiliary information through the message passing paradigm. In this work, we seek an alternative framework that is light and effective through self-supervised learning across different sources of information, particularly for the commonly accessible item tag information. We use a self-supervision signal to pair users with the auxiliary information (tags) associated with the items they have interacted with before. To achieve the pairing, we create a proxy training task. For a given item, the model predicts which is the correct pairing between the representations obtained from the users that have interacted with this item and the tags assigned to it. This design provides an efficient solution, using the auxiliary information directly to enhance the quality of user and item embeddings. User behavior in recommendation systems is driven by the complex interactions of many factors behind the users’ decision-making processes. To make the pairing process more fine-grained and avoid embedding collapse, we propose a user intent-aware self-supervised pairing process where we split the user embeddings into multiple sub-embedding vectors. Each sub-embedding vector captures a specific user intent via self-supervised alignment with a particular cluster of tags. We integrate our designed framework with various recommendation models, demonstrating its flexibility and compatibility. Through comparison with numerous SOTA methods on seven real-world datasets, we show that our method can achieve better performance while requiring less training time. This indicates the potential of applying our approach on web-scale datasets.

With the widespread application of online advertising systems, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features of CTR prediction are its multi-field categorical data format, and vast and daily-growing data volume (e.g., billions of user click logs). The large capacity of neural models helps digest such massive amounts of data under the supervised learning paradigm, yet they fail to utilize the substantial data to its full potential, since click signals are not sufficient enough for the model to learn capable representations of features and instances. The self-supervised learning paradigm provides a more promising pretrain-finetune solution to better exploit the large amount of user click logs and learn more robust and effective representations. However, current works on this line are still preliminary and rudimentary, leaving self-supervised learning for CTR prediction still an open question. To this end, we propose a Model-agnostic Pretraining (MAP) framework that applies feature corruption and recovery on multi-field categorical data, and more specifically, we derive two practical algorithms: masked feature prediction (MFP) and replaced feature detection (RFD). MFP digs into feature interactions within each instance through masking and predicting a small portion of input features, and we also introduce Noise Contrastive Estimation (NCE) to handle large feature spaces. RFD further turns MFP into a binary classification mode through replacing and detecting changes in input features, making it even simpler and more effective for CTR pretraining. Our extensive experiments on two real-world million-level datasets (i.e., Avazu, Criteo) demonstrate the advantages of these two methods over several strong baselines, and achieve new state-of-the-art in terms of both performance and efficiency for CTR prediction.

Various types of user behaviors are recorded in most real-world recommendation scenarios. To fully utilize the multi-behavior information, the exploration of multiplex interaction among them is essential. Many multi-task learning based multi-behavior methods are proposed recently to use multiple types of supervision signals and perform information transfer among them. Despite the great successes, these methods fail to design prediction tasks comprehensively, leading to insufficient utilization of multi-behavior correlative information. Besides, these methods are either based on the weighting of expert information extracted from the coupled input or modeling of information transfer between multiple behavior levels through task-specific extractors, which are usually accompanied by negative transfer phenomenon1. To address the above problems, we propose a multi-behavior recommendation framework, called Hierarchical Projection Enhanced Multi-behavior Recommendation (HPMR). The key module, Projection-based Transfer Network (PTN), uses the projection mechanism to "explicitly" model the correlations of upstream and downstream behaviors, refines the upstream behavior representations, and fully uses the refined representations to enhance the learning of downstream tasks. Offline experiments on public and industrial datasets and online A/B test further verify the effectiveness of HPMR in modeling the associations from upstream to downstream and alleviating the negative transfer. The source code and datasets are available at https://github.com/MC-CV/HPMR.

Real-Time Bidding (RTB) has shown remarkable success in display advertising and has been employed in other advertising scenarios, e.g., sponsored search advertising with multiple ad slots. Many current RTB techniques built for single-slot display advertising are thus no longer applicable, especially in the bid landscape forecasting. Landscape forecasting predicts market competition, including the highest bid price and winning probability, which is preliminary and crucial for the subsequent bidding strategy design. In the multi-slot advertising, predicting the winning prices for each position requires a more precise differentiation of bids among top advertisers. Furthermore, defining the winning probability and addressing censorship issues are not as straightforward as in the case of a single slot. In view of these challenges, how to forecast the bidding landscape in the multi-slot environment remains open.

Computerized Adaptive Testing (CAT) refers to an online system that adaptively selects the best-suited question for students with various abilities based on their historical response records. Compared with traditional CAT methods based on heuristic rules, recent data-driven CAT methods obtain higher performance by learning from large-scale datasets. However, most CAT methods only focus on the quality objective of predicting the student ability accurately, but neglect concept diversity or question exposure control, which are important considerations in ensuring the performance and validity of CAT. Besides, the students' response records contain valuable relational information between questions and knowledge concepts. The previous methods ignore this relational information, resulting in the selection of sub-optimal test questions. To address these challenges, we propose a Graph-Enhanced Multi-Objective method for CAT (GMOCAT). Firstly, three objectives, namely quality, diversity and novelty, are introduced into the Scalarized Multi-Objective Reinforcement Learning framework of CAT, which respectively correspond to improving the prediction accuracy, increasing the concept diversity and reducing the question exposure. We use an Actor-Critic Recommender to select questions and optimize three objectives simultaneously by the scalarization function. Secondly, we utilize the graph neural network to learn relation-aware embeddings of questions and concepts. These embeddings are able to aggregate neighborhood information in the relation graphs between questions and concepts. We conduct experiments on three real-world educational datasets. The experimental results show that GMOCAT not only outperforms the state-of-the-art methods in the ability prediction, but also achieve superior performance in improving the concept diversity and alleviating the question exposure.

As an emerging field driven by industrial applications, integrated re-ranking combines lists from upstream sources into a single list, and presents it to the user. The quality of integrated re-ranking is especially sensitive to real-time user behaviors and preferences. However, existing methods are all built on the cloud-to-edge framework, where mixed lists are generated by the cloud model and then sent to the devices. Despite its effectiveness, such a framework fails to capture users' real-time preferences due to the network bandwidth and latency. Hence, we propose to place the integrated re-ranking model on devices, allowing for the full exploitation of real-time behaviors. To achieve this, we need to address two key issues: first, how to extract users' preferences for different sources from heterogeneous and imbalanced user behaviors; second, how to explore the correlation between the extracted personalized preferences and the candidate items. In this work, we present the first on-Device Integrated Re-ranking framework, DIR, to avoid delays in processing real-time user behaviors. DIR includes a multi-sequence behavior modeling module to extract the user's source-level preferences, and a preference-adaptive re-ranking module to incorporate personalized source-level preferences into the re-ranking of candidate items. Besides, we design exposure loss and utility loss to jointly optimize exposure fairness and overall utility. Extensive experiments on three datasets show that DIR significantly outperforms the state-of-the-art baselines in utility-based and fairness-based metrics.

Industrial recommender systems face the challenge of operating in non-stationary environments, where data distribution shifts arise from evolving user behaviors over time. To tackle this challenge, a common approach is to periodically re-train or incrementally update deployed deep models with newly observed data, resulting in a continual learning process. However, the conventional learning paradigm of neural networks relies on iterative gradient-based updates with a small learning rate, making it slow for large recommendation models to adapt. In this paper, we introduce ReLoop2, a self-correcting learning loop that facilitates fast model adaptation in online recommender systems through responsive error compensation. Inspired by the slow-fast complementary learning system observed in human brains, we propose an error memory module that directly stores error samples from incoming data streams. These stored samples are subsequently leveraged to compensate for model prediction errors during testing, particularly under distribution shifts. The error memory module is designed with fast access capabilities and undergoes continual refreshing with newly observed data samples during the model serving phase to support fast model adaptation. We evaluate the effectiveness of ReLoop2 on three open benchmark datasets as well as a real-world production dataset. The results demonstrate the potential of ReLoop2 in enhancing the responsiveness and adaptiveness of recommender systems operating in non-stationary environments.

Click-through Rate (CTR) prediction is essential for commercial recommender systems. Recently, to improve the prediction accuracy, plenty of deep learning-based CTR models have been proposed, which are sensitive to hyperparameters and difficult to optimize well. General hyperparameter optimization methods fix these hyperparameters across the entire model training and repeat them multiple times. This trial-and-error process not only leads to suboptimal performance but also requires non-trivial computation efforts. In this paper, we propose an automatic hyperparameters scheduling and optimization method for deep CTR models, AutoOpt, making the optimization process more stable and efficient. Specifically, the whole training regime is firstly divided into several consecutive stages, where a data-efficient model is learned to model the relation between model states and prediction performance. To optimize the stage-wise hyperparameters, AutoOpt uses the global and local scheduling modules to propose proper hyperparameters for the next stage based on the training in the current stage. Extensive experiments on three public benchmarks are conducted to validate the effectiveness of AutoOpt. Moreover, AutoOpt has been deployed onto an advertising platform and a music platform, where online A/B tests also demonstrate superior improvement. In addition, the code of our algorithm is publicly available in MindSpore1.

User Behavior Modeling (UBM) plays a critical role in user interest learning, and has been extensively used in recommender systems. The exploration of key interactive patterns between users and items has yielded significant improvements and great commercial success across a variety of recommendation tasks. This tutorial aims to offer an in-depth exploration of this evolving research topic. We start by reviewing the research background of UBM, paving the way to a clearer understanding of the opportunities and challenges. Then, we present a systematic categorization of existing UBM research works, which can be categorized into four different directions including Conventional UBM, Long-Sequence UBM, Multi-Type UBM, and UBM with Side Information. To provide an expansive understanding, we delve into each category, discussing representative models while highlighting their respective strengths and weaknesses. Furthermore, we elucidate on the industrial applications of UBM methods, aiming to provide insights into the practical value of existing UBM solutions. Finally, we identify some open challenges and future prospects in UBM. This comprehensive tutorial serves to provide a solid foundation for anyone looking to understand and implement UBM in their research or business.

extended-abstract Share on International Workshop on Deep Learning Practice for High-Dimensional Sparse Data with RecSys 2023 Authors: Ruiming Tang Huawei Noah's Ark Lab, China Huawei Noah's Ark Lab, China 0000-0002-9224-2431View Profile , Xiaoqiang Zhu Mobvista Group, China Mobvista Group, China 0000-0001-7486-0853View Profile , Junfeng Ge Alibaba Group, China Alibaba Group, China 0000-0001-8435-0443View Profile , Kuang-chih Lee Alibaba Group, USA Alibaba Group, USA 0009-0007-5198-9866View Profile , Biye Jiang Alibaba Group, China Alibaba Group, China 0009-0001-5814-1581View Profile , Xingxing Wang Meituan, China Meituan, China 0000-0002-2655-3928View Profile , Han Zhu Alibaba Group, China Alibaba Group, China 0000-0002-9522-5637View Profile , Tao Zhuang Alibaba Group, China Alibaba Group, China 0000-0002-7408-8514View Profile , Weiwen Liu Huawei Noah's Ark Lab, China Huawei Noah's Ark Lab, China 0000-0002-9148-3997View Profile , Kan Ren Microsoft Research, China Microsoft Research, China 0000-0002-4032-9615View Profile , Weinan Zhang Shanghai Jiao Tong University, China Shanghai Jiao Tong University, China 0000-0002-0127-2425View Profile , Xiangyu Zhao City University of Hong Kong, China City University of Hong Kong, China 0000-0003-2926-4416View Profile Authors Info & Claims RecSys '23: Proceedings of the 17th ACM Conference on Recommender SystemsSeptember 2023Pages 1276–1280https://doi.org/10.1145/3604915.3608765Published:14 September 2023Publication History 0citation67DownloadsMetricsTotal Citations0Total Downloads67Last 12 Months67Last 6 weeks67 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my AlertsNew Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteGet Access

The ultimate goal of recommender systems is satisfying users’ information needs in the long term. Despite the success of current recommendation techniques in targeting user interest, optimizing long-term user engagement and platform revenue is still challenging due to the restriction of optimization objectives such as clicks, ratings, and dwell time. Customer lifetime value (LTV) reflects the total monetary value of a customer to a business over the course of their relationship. Accurate LTV prediction can guide personalized service providers to optimize their marketing, sales, and service strategies to maximize customer retention, satisfaction, and profitability. However, the extreme sparsity, volatility, and randomness of consumption behaviors make LTV prediction rather intricate and challenging. In this tutorial, we give a detailed introduction to the key technologies and problems in LTV prediction. We present a systematic technique chronicle of LTV prediction over decades, including probabilistic models, traditional machine learning methods, and deep learning techniques. Based on this overview, we introduce several critical challenges in algorithm design, performance evaluation and system deployment from an industrial perspective, from which we derive potential directions for future exploration. From this tutorial, the RecSys community can gain a better understanding of the unique characteristics and challenges of LTV prediction, and it may serve as a catalyst to shift the focus of recommender systems from short-term targets to long-term ones.

Cross-Domain Recommendation (CDR) is a widely used approach for leveraging information from domains with rich data to assist domains with insufficient data. A key challenge of CDR research is the effective and efficient transfer of helpful information from source domain to target domain. Currently, most existing CDR methods focus on extracting implicit information from the source domain to enhance the target domain. However, the hidden structure of the extracted implicit information is highly dependent on the specific CDR model, and is therefore not easily reusable or transferable. Additionally, the extracted implicit information only appears within the intermediate substructure of specific CDRs during training and is thus not easily retained for more use. In light of these challenges, this paper proposes AutoTransfer, with an Instance Transfer Policy Network, to selectively transfers instances from source domain to target domain for improved recommendations. Specifically, AutoTransfer acts as an agent that adaptively selects a subset of informative and transferable instances from the source domain. Notably, the selected subset possesses extraordinary re-utilization property that can be saved for improving model training of various future RS models in target domain. Experimental results on two public CDR benchmark datasets demonstrate that the proposed method outperforms state-of-the-art CDR baselines and classic Single-Domain Recommendation (SDR) approaches. The implementation code is available for easy reproduction.

Two-tower models are a prevalent matching framework for recommendation, which have been widely deployed in industrial applications. The success of two-tower matching attributes to its efficiency in retrieval among a large number of items, since the item tower can be precomputed and used for fast Approximate Nearest Neighbor (ANN) search. However, it suffers two main challenges, including limited feature interaction capability and reduced accuracy in online serving. Existing approaches attempt to design novel late interactions instead of dot products, but they still fail to support complex feature interactions or lose retrieval efficiency. To address these challenges, we propose a new matching paradigm named SparCode, which supports not only sophisticated feature interactions but also efficient retrieval. Specifically, SparCode introduces an all-to-all interaction module to model fine-grained query-item interactions. Besides, we design a discrete code-based sparse inverted index jointly trained with the model to achieve effective and efficient model inference. Extensive experiments have been conducted on open benchmark datasets to demonstrate the superiority of our framework. The results show that SparCode significantly improves the accuracy of candidate item matching while retaining the same level of retrieval efficiency with two-tower models.

Multi-task Recommender Systems (MTRSs) has become increasingly prevalent in a variety of real-world applications due to their exceptional training efficiency and recommendation quality. However, conventional MTRSs often input all relevant feature fields without distinguishing their contributions to different tasks, which can lead to confusion and a decline in performance. Existing feature selection methods may neglect task relations or require significant computation during model training in multi-task setting. To this end, this paper proposes a novel Single-shot Feature Selection framework for MTRSs, referred to as MultiSFS, which is capable of selecting feature fields for each task while considering task relations in a single-shot manner. Specifically, MultiSFS first efficiently obtains task-specific feature importance through a single forward-backward pass. Then, a data-task bipartite graph is constructed to learn field-level task relations. Subsequently, MultiSFS merges the feature importance according to task relations and selects feature fields for different tasks. To demonstrate the effectiveness and properties of MultiSFS, we integrate it with representative MTRS models and evaluate on three real-world datasets. The implementation code is available online to ease reproducibility.

With the explosive growth of commercial applications of recommender systems, multi-scenario recommendation (MSR) has attracted considerable attention, which utilizes data from multiple domains to improve their recommendation performance simultaneously. However, training a unified deep recommender system (DRS) may not explicitly comprehend the commonality and difference among domains, whereas training an individual model for each domain neglects the global information and incurs high computation costs. Likewise, fine-tuning on each domain is inefficient, and recent advances that apply the prompt tuning technique to improve fine-tuning efficiency rely solely on large-sized transformers. In this work, we propose a novel prompt-enhanced paradigm for multi-scenario recommendation. Specifically, a unified DRS backbone model is first pre-trained using data from all the domains in order to capture the commonality across domains. Then, we conduct prompt tuning with two novel prompt modules, capturing the distinctions among various domains and users. Our experiments on Douban, Amazon, and Ali-CCP datasets demonstrate the effectiveness of the proposed paradigm with two noticeable strengths: (i) its great compatibility with various DRS backbone models, and (ii) its high computation and storage efficiency with only 6% trainable parameters in prompt tuning phase. The implementation code is available for easy reproduction.

Recently, there has been growing interest in integrating causal inference into recommender systems to answer the hypothetical question: "what would be the potential feedback when a user is recommended a product?" Various unbiased estimators, including Inverse Propensity Score (IPS) and Doubly Robust (DR), have been proposed to address this question. However, these estimators often assume that confounders are precisely observable, which is not always the case in real-world scenarios. To address this challenge, we propose a novel method called Adversarial Training-based IPS (AT-IPS), which uses adversarial training to handle noisy confounders. The proposed method defines a feasible region for the confounders, obtains the worst-case noise (adversarial noise) within the region, and jointly trains the propensity model and the prediction model against such noise to improve their robustness. We provide a theoretical analysis of the accuracy-robustness tradeoff of AT-IPS and demonstrate its superior performance compared to other popular estimators on both real-world and semi-synthetic datasets.

Multi-layer perceptron (MLP) serves as a core component in many deep models for click-through rate (CTR) prediction. However, vanilla MLP networks are inefficient in learning multiplicative feature interactions, making feature interaction learning an essential topic for CTR prediction. Existing feature interaction networks are effective in complementing the learning of MLPs, but they often fall short of the performance of MLPs when applied alone. Thus, their integration with MLP networks is necessary to achieve improved performance. This situation motivates us to explore a better alternative to the MLP backbone that could potentially replace MLPs. Inspired by factorization machines, in this paper, we propose FINAL, a factorized interaction layer that extends the widely-used linear layer and is capable of learning 2nd-order feature interactions. Similar to MLPs, multiple FINAL layers can be stacked into a FINAL block, yielding feature interactions with an exponential degree growth. We unify feature interactions and MLPs into a single FINAL block and empirically show its effectiveness as a replacement for the MLP block. Furthermore, we explore the ensemble of two FINAL blocks as an enhanced two-stream CTR model, setting a new state-of-the-art on open benchmark datasets. FINAL can be easily adopted as a building block and has achieved business metric gains in multiple applications at Huawei. Our source code will be made available at MindSpore/models and FuxiCTR/model_zoo.

Most click models focus on user behaviors towards a single list. However, with the development of user interface (UI) design, the layout of displayed items on a result page tends to be multi-block style instead of a single list, which requires different assumptions to model user behaviors more accurately. There exist click models for multi-block pages in desktop contexts, but they cannot be directly applied to mobile scenarios due to different interaction manners, result types and especially multi-block presentation styles. In particular, multi-block mobile pages can normally be decomposed into interleavings of basic vertical blocks and horizontal blocks, thus resulting in typically F-shape forms. To mitigate gaps between desktop and mobile contexts for multi-block pages, we conduct a user eye-tracking study, and identify users' sequential browsing, block skip and comparison patterns on F-shape pages. These findings lead to the design of a novel F-shape Click Model (FSCM), which serves as a general solution to multi-block mobile pages. Firstly, we construct a Directed Acyclic Graph (DAG) for each page, where each item is regarded as a vertex and each edge indicates the user's possible examination flow. Secondly, we propose DAG-structured GRUs and a comparison module to model users' sequential (sequential browsing, block skip) and non-sequential (comparison) behaviors respectively. Finally, we combine GRU states and comparison patterns to perform user click predictions. Experiments show that FSCM outperforms baseline models.

Recommender systems have become increasingly important in our daily lives since they play an important role in mitigating the information overload problem, especially in many user-oriented online services. Recommender systems aim to identify a set of items that best match users' explicit or implicit preferences, by utilizing the user and item interactions to improve the accuracy. With the fast advancement of deep neural networks (DNNs) in the past few decades, recommendation techniques have achieved promising performance. However, we still meet three inherent challenges to design deep recommender systems (DRS): 1) the majority of existing DRS are developed based on hand-crafted components, which requires ample expert knowledge recommender systems; 2) human error and bias can lead to suboptimal components, which reduces the recommendation effectiveness; 3) non-trivial time and engineering efforts are usually required to design the task-specific components in different recommendation scenarios.

Reranking, as the final stage of multi-stage recommender systems, refines the initial lists to maximize the total utility. With the development of multimedia and user interface design, the recommendation page has evolved to a multi-list style. Separately employing traditional list-level reranking methods for different lists overlooks the inter-list interactions and the effect of different page formats, thus yielding suboptimal reranking performance. Moreover, simply applying a shared network for all the lists fails to capture the commonalities and distinctions in user behaviors on different lists. To this end, we propose to draw a bird's-eye view of page-level reranking and design a novel Page-level Attentional Reranking (PAR) model. We introduce a hierarchical dual-side attention module to extract personalized intra- and inter-list interactions. A spatial-scaled attention network is devised to integrate the spatial relationship into pairwise item influences, which explicitly models the page format. The multi-gated mixture-of-experts module is further applied to capture the commonalities and differences of user behaviors between different lists. Extensive experiments on a public dataset and a proprietary dataset show that PAR significantly outperforms existing baseline models.

Considering the balance between revenue and resource consumption for industrial recommender systems, intelligent recommendation computing has been emerging recently. Existing solutions deploy the same recommendation model to serve users indiscriminately, which is sub-optimal for total revenue maximization. We propose a multi-model service solution by deploying different-complexity models to serve different-valued users. An automated dynamic model generation framework AutoGen is elaborated to efficiently derive multiple parameter-sharing models with diverse complexities and adequate predictive capabilities. A mixed search space is designed and an importance-aware progressive training scheme is proposed to prevent interference between different architectures, which avoids the model retraining and improves the search efficiency, thereby efficiently deriving multiple models. Extensive experiments are conducted on two public datasets to demonstrate the effectiveness and efficiency of AutoGen.

Multi-types of user behavior data (e.g., clicking, adding to cart, and purchasing) are recorded in most real-world recommendation scenarios, which can help to learn users’ multi-faceted preferences. However, it is challenging to explore multi-behavior data due to the unbalanced data distribution and sparse target behavior, which lead to the inadequate modeling of high-order relations when treating multi-behavior data “as features” and gradient conflict in multi-task learning when treating multi-behavior data “as labels”. In this paper, we propose CIGF, a Compressed Interaction Graph based Framework, to overcome the above limitations. Specifically, we design a novel Compressed Interaction Graph Convolution Network (CIGCN) to model instance-level high-order relations explicitly. To alleviate the potential gradient conflict when treating multi-behavior data “as labels”, we propose a Multi-Expert with Separate Input (MESI) network with separate input on the top of CIGCN for multi-task learning. Comprehensive experiments on three large-scale real-world datasets demonstrate the superiority of CIGF.

Personalized recommender systems have been widely studied and deployed to reduce information overload and satisfy users’ diverse needs. However, conventional recommendation models solely conduct a one-time training-test fashion and can hardly adapt to evolving demands, considering user preference shifts and ever-increasing users and items in the real world. To tackle such challenges, the streaming recommendation is proposed and has attracted great attention recently. Among these, continual graph learning is widely regarded as a promising approach for the streaming recommendation by academia and industry. However, existing methods either rely on the historical data replay which is often not practical under increasingly strict data regulations, or can seldom solve the over-stability issue. To overcome these difficulties, we propose a novel Dynamically Expandable Graph Convolution (DEGC) algorithm from a model isolation perspective for the streaming recommendation which is orthogonal to previous methods. Based on the motivation of disentangling outdated short-term preferences from useful long-term preferences, we design a sequence of operations including graph convolution pruning, refining, and expanding to only preserve beneficial long-term preference-related parameters and extract fresh short-term preferences. Moreover, we model the temporal user preference, which is utilized as user embedding initialization, for better capturing the individual-level preference shifts. Extensive experiments on the three most representative GCN-based recommendation models and four industrial datasets demonstrate the effectiveness and robustness of our method.

Although reinforcement learning (RL) techniques are regarded as promising solutions for interactive recommender systems (IRS), such solutions still face three main challenges, namely, i) time inefficiency when handling large discrete action space in IRS, ii) inability to deal with the cold-start scenarios in IRS, iii) data inefficiency during training the RL-based methods. To tackle these challenges, we propose a generic tree-structured RL framework taking both policy-based and value-based approaches into consideration. We propose to construct a balanced tree over representations of the items, such that picking an item is formulated as seeking a suitable path from the root to a leaf node in the balanced tree, which dramatically reduces the time complexity of item recommendation. Further, for cold-start scenarios where prior information of the items is unavailable, we initialize a random balanced tree as the starting point and then refine the tree structure based on the learned item representations. Besides, we also incorporate a user modeling component to explicitly model the environment, which can be utilized in the training phase to improve data efficiency. Extensive experiments on two real-world datasets are conducted and demonstrate that our framework can achieve superior recommendation performance and provide time and data efficiency improvement over state-of-the-art methods in both warm-start and cold-start IRS scenarios.

Feature embedding learning and feature interaction modeling are two crucial components of deep models for Click-Through Rate (CTR) prediction in recommender systems. Most existing deep CTR models suffer from the following three problems. First, feature interactions are either manually designed or simply enumerated. However, not all the feature interactions are useful for the prediction task and useless feature interactions may introduce noisy signals thus causing overfitting. Second, all the feature interactions are modeled with an identical interaction function, whereas different interaction functions introduce different inductive biases to better capture various feature interaction patterns. Third, in most existing models, different features share the same embedding size. However, model size can be further optimized without sacrificing performance by differentiating embedding sizes for individual features, as the amount of information contained in each feature varies much. To address the three issues mentioned above, we proposeAutomatic Interaction Machine (AIM)with three core components, namely, Feature Interaction Search (FIS), Interaction Function Search (IFS) and Embedding Dimension Search (EDS), respectively. To tackle the first problem, FIS component automatically identifies different orders of essential feature interactions with useless ones pruned. Taking care of the second problem, IFS component selects appropriate interaction functions for each individual feature interaction in a learnable way. Moreover, to avoid learning conflict among different interaction functions, IFS proposes function-wise embeddings via performing multiple embeddings for each feature, where each feature embedding corresponds to one possible interaction function. However, utilizing multiple embeddings for each feature may make the model size affordably large if we keep the same embedding size as utilizing shared embedding (i.e., each feature shares the same embedding for different interaction functions). To solve this third problem, EDS automatically selects proper embedding size for each feature. Such a flexible embedding size adaptation is able to reduce the large amount of embedding parameters introduced by function-wise embeddings. Offline experiments on three large-scale datasets (two public benchmarks, one private dataset) validate that AIM can significantly improve various FM-based models. AIM has been deployed in the recommendation service of a mainstream app market, where a three-week online A/B test demonstrated the superiority of AIM, improving DeepFM model by 4.4% in terms of CTR.

Click-through rate (CTR) estimation plays a crucial role in modern online personalization services. It is essential to capture users’ drifting interests by modeling sequential user behaviors to build an accurate CTR estimation model. However, as the users accumulate a large amount of behavioral data on the online platforms, the current CTR models have to truncate user behavior sequences and utilize the most recent behaviors, which leads to a problem that sequential patterns such as periodicity or long-term dependency are not contained in the recent behaviors but in far back history. However, it is non-trivial to model the entire user sequence by directly using it for two reasons. Firstly, the very long input sequences will make online inference time and system load infeasible. Secondly, the very long sequences contain much noise, thus making it difficult for CTR models to capture useful patterns effectively. To tackle this issue, we consider it from the input data perspective instead of designing more sophisticated yet complex models. As the entire user behavior sequence contains much noise, it is unnecessary to input the entire sequence. Instead, we could just retrieve only a small part of it as the input to the CTR model. In this article, we propose the U ser B ehavior R etrieval (UBR) framework which aims at learning to retrieve the most informative user behaviors according to each CTR estimation request. Retrieving only a small set of behaviors could alleviate the two problems of utilizing very long sequences (i.e., inference efficiency and noisy input). The distinguishing property of UBR is that it supports arbitrary and learnable retrieval functions instead of utilizing a fixed pre-defined function, which is different from the current retrieval-based methods. Offline evaluations on three large-scale real-world datasets demonstrate the superiority and efficacy of the UBR framework. We further deploy UBR at the Huawei App Store, where it achieves 6.6% of eCPM gain in the online A/B test and now serves the main traffic in the Huawei App Store advertising scenario.

Numerical features (e.g., statistical features) are widely used in recommender systems and online advertising. Existing approaches for numerical feature representation in industry are primarily based on discretization. However, hard-discretization based methods (e.g., Equal Distance Discretization) are deficient in continuity while soft-discretization based methods (e.g., AutoDis) lack discriminability. To emphasize both continuity and discriminability for numerical features, we propose an end-to-end representation learning framework named NaryDis. Specifically, NaryDis first leverages hybrid n-ary encoding as an automatic discretization module to generate hybrid-grained discretization results (multiple encoded sequences). Each position of the encoded sequence is assigned with a positional embedding and an intra-ary attention network is leveraged to aggregate the positional embeddings for obtaining ary-wise representations. Then an inter-ary attention is adopted to assemble these representations, which are further constrained by a self-supervised regularization module. Comprehensive experiments on two public datasets are conducted to show the superiority and compatibility of NaryDis. Besides, we deeply investigate the properties of continuity and discriminability. Moreover, we further verify the effectiveness of NaryDis on a large-scale industrial advertisement dataset.

Music recommendation is usually modeled as a Click-Through Rate (CTR) prediction problem, which estimates the probability of a user listening a recommended song. CTR prediction can be formulated as a binary classification problem where the played songs are labeled as positive samples and the skipped songs are labeled as negative samples. However, such naively defined labels are noisy and biased in practice, causing inaccurate model predictions. In this work, we first identify serious label noise issues in an industrial music App, and then propose an adaptive Label Correction method for Denoising (LCD) music recommendation by ensembling the noisy labels and the model outputs to encourage a consensus prediction. Extensive offline experiments are conducted to evaluate the effectiveness of LCD on both industrial and public datasets. Furthermore, in a one-week online AB test, LCD also significantly increases both the music play count and time per user by 1% to 5%.

Scoring a large number of candidates precisely in several milliseconds is vital for industrial pre-ranking systems. Existing pre-ranking systems primarily adopt the two-tower model since the "user-item decoupling architecture" paradigm is able to balance the efficiency and effectiveness. However, the cost of high efficiency is the neglect of the potential information interaction between user and item towers, hindering the prediction accuracy critically. In this paper, we show it is possible to design a two-tower model that emphasizes both information interactions and inference efficiency. The proposed model, IntTower (short for Interaction enhanced Two-Tower), consists of Light-SE, FE-Block and CIR modules. Specifically, lightweight Light-SE module is used to identify the importance of different features and obtain refined feature representations in each tower. FE-Block module performs fine-grained and early feature interactions to capture the interactive signals between user and item towers explicitly and CIR module leverages a contrastive interaction regularization to further enhance the interactions implicitly. Experimental results on three public datasets show that IntTower outperforms the SOTA pre-ranking models significantly and even achieves comparable performance in comparison with the ranking models. Moreover, we further verify the effectiveness of IntTower on a large-scale advertisement pre-ranking system. The code of IntTower is publicly available https://gitee.com/mindspore/models/tree/master/research/recommend/IntTower.

Click-through rate (CTR) prediction model usually consists of three components: embedding table, feature interaction layer, and classifier. Learning embedding table plays a fundamental role in CTR prediction from the view of the model performance and memory usage. The embedding table is a two-dimensional tensor, with its axes indicating the number of feature values and the embedding dimension, respectively. To learn an efficient and effective embedding table, recent works either assign various embedding dimensions for feature fields and reduce the number of embeddings respectively or mask the embedding table parameters. However, all these existing works cannot get an optimal embedding table. On the one hand, various embedding dimensions still require a large amount of memory due to the vast number of features in the dataset. On the other hand, decreasing the number of embeddings usually suffers from performance degradation, which is intolerable in CTR prediction. Finally, pruning embedding parameters will lead to a sparse embedding table, which is hard to be deployed. To this end, we propose an optimal embedding table learning framework OptEmbed, which provides a practical and general method to find an optimal embedding table for various base CTR models. Specifically, we propose pruning the redundant embeddings regarding corresponding features' importance by learnable pruning thresholds. Furthermore, we consider assigning various embedding dimensions as one single candidate architecture. To efficiently search the optimal embedding dimensions, we design a uniform embedding dimension sampling scheme to equally train all candidate architectures, meaning architecture-related parameters and learnable thresholds are trained simultaneously in one supernet. We then propose an evolution search method based on the supernet to find the optimal embedding dimensions for each field. Experiments on public datasets show that OptEmbed can learn a compact embedding table which can further improve the model performance.

Implicit feedback is frequently used for developing personalized recommendation services due to its ubiquity and accessibility in real-world systems. In order to effectively utilize such information, most research adopts the pairwise ranking method on constructed training triplets (user, positive item, negative item) and aims to distinguish between positive items and negative items for each user. However, most of these methods treat all the training triplets equally, which ignores the subtle difference between different positive or negative items. On the other hand, even though some other works make use of the auxiliary information (e.g., dwell time) of user behaviors to capture this subtle difference, such auxiliary information is hard to obtain. To mitigate the aforementioned problems, we propose a novel training framework named Triplet Importance Learning (TIL), which adaptively learns the importance score of training triplets. We devise two strategies for the importance score generation and formulate the whole procedure as a bilevel optimization, which does not require any rule-based design. We integrate the proposed training procedure with several Matrix Factorization (MF)- and Graph Neural Network (GNN)-based recommendation models, demonstrating the compatibility of our framework. Via a comparison using three real-world datasets with many state-of-the-art methods, we show that our proposed method outperforms the best existing models by 3-21% in terms of [email protected] for the top-k recommendation.

Integrated ranking is critical in industrial recommendation systems and has attracted increasing attention. In an integrated ranking system, items from multiple channels are merged together and form an integrated list. During this process, apart from optimizing the system's utility like the total number of clicks, a fair allocation of the exposure opportunities over different channels also needs to be satisfied. To address this problem, we propose an integrated ranking model called Integrated Deep-Q Network (iDQN), which jointly considers user preferences, the platform's utility, and the exposure fairness. Extensive offline experiments validate the effectiveness of iDQN in managing the tradeoff between utility and fairness. Moreover, iDQN also has been deployed onto the online AppStore platform in Huawei, where the online A/B test shows iDQN outperforms the baseline by 1.87% and 2.21% in terms of utility and fairness, respectively.

Sequential recommendation (SR) plays an important role in personalized recommender systems because it captures dynamic and diverse preferences from users' real-time increasing behaviors. Unlike the standard autoregressive training strategy, future data (also available during training) has been used to facilitate model training as it provides richer signals about users' current interests and can be used to improve the recommendation quality. However, existing methods suffer from a severe training-inference gap, i.e., both past and future contexts are modeled by the same encoder when training, while only historical behaviors are available during inference. This discrepancy leads to potential performance degradation. To alleviate the training-inference gap, we propose a new framework DualRec, which achieves past-future disentanglement and past-future mutual enhancement by a novel dual network. Specifically, a dual network structure is exploited to model the past and future context separately.And a bi-directional knowledge transferring mechanism enhances the knowledge learnt by the dual network. Extensive experiments on four real-world datasets demonstrate the superiority of our approach over baseline methods. Besides, we demonstrate the compatibility of DualRec by instantiating using different backbones. Further empirical analysis verifies the high utility of modeling future contexts under our DualRec framework.

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important behavior patterns. Despite the effectiveness, we argue that these methods suffer from the risk of label sparsity (i.e., the user-item interactions are highly sparse with respect to the feature space), label noise (i.e., the collected user-item interactions are usually noisy), and the underuse of domain knowledge (i.e., the pairwise correlations between samples). To address these challenging problems, we propose a novel Multi-Interest Self-Supervised learning (MISS) framework which enhances the feature embeddings with interest-level self-supervision signals. With the help of two novel CNN-based multi-interest extractors, self-supervision signals are discovered with full considerations of different interest representations (point-wise and union-wise), interest dependencies (short-range and long-range), and interest correlations (inter-item and intra-item). Based on that, contrastive learning losses are further applied to the augmented views of interest representations, which effectively improves the feature representation learning. Furthermore, our proposed MISS frame-work can be used as an “plug-in” component with existing CTR prediction models and further boost their performances. Extensive experiments on three large-scale datasets show that MISS significantly outperforms the state-of-the-art models, by up to 13.55% in AUC, and also enjoys good compatibility with representative deep CTR models.

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the prob-ability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity, they are widely adopted to improve the performance of CTR prediction models. Therefore, effectively modelling feature interactions has attracted much attention in both the research and industry field. The current approaches can generally be categorized into three classes: (i) naïve methods, which do not model feature interactions and only use original features; (ii) memorized methods, which memorize feature interactions by explicitly viewing them as new features and assigning trainable embeddings; (iii) factorized meth-ods, which learn latent vectors for original features and implicitly model feature interactions through factorization functions. Studies have shown that modelling feature interactions by one of these methods alone are suboptimal due to the unique characteristics of different feature interactions. To address this issue, we first propose a general framework called OptInter which finds the most suitable modelling method for each feature interaction. Different state-of-the-art deep CTR models can be viewed as instances of OptInter. To realize the functionality of OptInter, we also introduce a learning algorithm that automatically searches for the optimal modelling method. We conduct extensive experiments on four large datasets, including three public and one private. Experimental results demonstrate the effectiveness of OptInter. Because our OptInter finds the optimal modelling method for each feature interaction, our experiments show that OptInter improves the best performed state-of-the-art baseline deep CTR models by up to 2.21%. Compared to the memorized method, which also outperforms baselines, we reduce up to 91% parameters. In addition, we conduct several ablation studies to investigate the influence of different components of OptInter. Finally, we provide interpretable discussions on the results of OptInter.

In streaming recommender systems, the traditional approach for handling new user IDs or item IDs is to assign randomly initialized ID embedding, leading to two practical issues: (i) Items or users with insufficient interactive data can result in suboptimal prediction performance; and (ii) The embedding of new IDs or low-frequency IDs will consistently increase the size of the embedding table, thereby consuming unnecessary memory. To this end, we propose a reinforcement learning-based Automatic Shared Embedding Assignment framework, AutoAssign. To be specific, an Identity Agent serves to (i) field-wisely represent low-frequency IDs by utilizing a small number of shared embeddings, so as to enhance the embedding initialization; and (ii) dynamically identify the ID features that need to be retained or eliminated in the embedding table. We conduct extensive experiments on three public benchmark datasets and observe that AutoAssign can significantly improve the recommendation performance by alleviating the cold-start problem. Besides, AutoAssign reduces the memory space by 20-30 %, which demonstrates the effectiveness and efficiency of our framework in practical streaming recommender systems.

Learning vectorized embeddings is at the core of various recommender systems for user-item matching. To perform efficient online inference, representation quantization, aiming to embed the latent features by a compact sequence of discrete numbers, recently shows the promising potentiality in optimizing both memory and computation overheads. However, existing work merely focuses on numerical quantization whilst ignoring the concomitant information loss issue, which, consequently, leads to conspicuous performance degradation. In this paper, we propose a novel quantization framework to learn Binarized Graph Representations for Top-K Recommendation (BiGeaR). We introduce multi-faceted quantization reinforcement at the pre-, mid-, and post-stage of binarized representation learning, which substantially retains the informativeness against embedding binarization. In addition to saving the memory footprint, it further develops solid online inference acceleration with bitwise operations, providing alternative flexibility for the realistic deployment. The empirical results over five large real-world benchmarks show that BiGeaR achieves about 22%~40% performance improvement over the state-of-the-art quantization-based recommender system, and recovers about 95%~102% of the performance capability of the best full-precision counterpart with over 8× time and space reduction.

Online education, which educates students that cannot be present at school, has become an important supplement to traditional education. Without the direct supervision and instruction of teachers, online education is always concerned with potential distractions and misunderstandings. Learning Style Classification (LSC) is proposed to analyze the learning behavior patterns of online learning users, based on which personalized learning paths are generated to help them learn and maintain their interests.

Building appropriate scenarios to meet the personalized demands of different user groups is a common practice. Despite various scenario brings personalized service, it also leads to challenges for the recommendation on multiple scenarios, especially the scenarios with limited traffic. To give desirable recommendation service for all scenarios and reduce the cost of resource consumption, how to leverage the information from multiple scenarios to construct a unified model becomes critical. Unfortunately, the performance of existing multi-scenario recommendation approaches is poor since they introduce unnecessary information from other scenarios to target scenario. In this paper, we show it is possible to selectively utilize the information from different scenarios to construct the scenario-aware estimators in a unified model. Specifically, we first do analysis on multi-scenario modeling with causal graph from the perspective of users and modeling processes, and then propose the Causal Inspired Intervention (CausalInt) framework for multi-scenario recommendation. CausalInt consists of three modules: (1) Invariant Representation Modeling module to squeeze out the scenario-aware information through disentangled representation learning and obtain a scenario-invariant representation; (2) Negative Effects Mitigating module to resolve conflicts between different scenarios and conflicts between scenario-specific and scenario-invariant representations via gradient based orthogonal regularization and model-agnostic meta learning, respectively; (3) Inter-Scenario Transferring module designs a novel TransNet to simulate a counterfactual intervention and effectively fuse the information from other scenarios. Offline experiments over two real-world dataset and online A/B test are conducted to demonstrate the superiority of CausalInt.

Recently, we have witnessed that deep learning-based approaches have been widely applied. Particularly, some applications involve data that are high dimensional, sparse or imbalanced, which are different from those applications with dense data processing, such as image classification and speech recognition, where deep learning-based approaches have been extensively studied. One of the main applications is the user-centric platform that consists of great deal of users, items and user generated tabular data which are quite high-dimensional. The characteristics of such data pose unique challenges to the adoption of deep learning in these applications, including modeling, training, and online serving, etc. More and more communities from both academia and industry have initiated the endeavors to solve these challenges. This workshop will provide a venue for both the research and engineering communities to discuss and formulate the challenges, utilize opportunities, and propose new ideas in the practice and theory of deep learning on high-dimensional, sparse and imbalanced data.

Re-ranking is one of the most critical stages for multi-stage recommender systems (MRS), which re-orders the input ranking lists by modeling the cross-item interaction. Recent re-ranking methods have evolved into deep neural architectures due to the significant advances in deep learning. Neural re-ranking, therefore, has become a trending topic and many of the improved algorithms have demonstrated their use in industrial applications, enjoying great commercial success. The purpose of this tutorial is to explore some of the recent work on neural re-ranking, integrating them into a broader picture and paving ways for more comprehensive solutions for future research. In particular, we provide a taxonomy of current methods according to the objectives and training signals. We examine and compare these methods qualitatively and quantitatively, and identify some open challenges and future prospects.

Deep learning-based recommendation has become a widely adopted technique in various online applications. Typically, a deployed model undergoes frequent re-training to capture users' dynamic behaviors from newly collected interaction logs. However, the current model training process only acquires users' feedbacks as labels, but fails to take into account the errors made in previous recommendations. Inspired by the intuition that humans usually reflect and learn from mistakes, in this paper, we attempt to build a self-correction continual learning loop (dubbed ReLoop) for recommender systems. In particular, a new customized loss is employed to encourage every new model version to reduce prediction errors over the previous model version during training. Our ReLoop learning framework enables a continual self-correction process in the long run and thus is expected to obtain better performance over existing training strategies. Both offline experiments and an online A/B test have been conducted to validate the effectiveness of ReLoop.

Building a multi-stage cascade ranking system is a commonly used solution to balance the efficiency and effectiveness in modern information retrieval (IR) applications, such as recommendation and web search. Despite the popularity in practice, the literature specific on multi-stage cascade ranking systems is relatively scarce. The common practice is to train rankers of each stage independently using the same user feedback data (a.k.a., impression data), disregarding the data flow and the possible interactions between stages. This straightforward solution could lead to a sub-optimal system because of the sample selection bias (SSB) issue, which is especially damaging for cascade rankers due to the negative effect accumulated in the multiple stages. Worse still, the interactions between the rankers of each stage are not fully exploited. This paper provides an elaborate analysis of this commonly used solution to reveal its limitations. By studying the essence of cascade ranking, we propose a joint training framework named RankFlow to alleviate the SSB issue and exploit the interactions between the cascade rankers, which is the first systematic solution for this topic. We propose a paradigm of training cascade rankers that emphasizes the importance of fitting rankers on stage-specific data distributions instead of the unified user feedback distribution. We design the RankFlow framework based on this paradigm: The training data of each stage is generated by its preceding stages while the guidance signals not only come from the logs but its successors. Extensive experiments are conducted on various IR scenarios, including recommendation, web search and advertisement. The results verify the efficacy and superiority of RankFlow.

As the final stage of the multi-stage recommender system (MRS), reranking directly affects users' experience and satisfaction, thus playing a critical role in MRS. Despite the improvement achieved in the existing work, three issues are yet to be solved. First, users' historical behaviors contain rich preference information, such as users' long and short-term interests, but are not fully exploited in reranking. Previous work typically treats items in history equally important, neglecting the dynamic interaction between the history and candidate items. Second, existing reranking models focus on learning interactions at the item level while ignoring the fine-grained feature-level interactions. Lastly, estimating the reranking score on the ordered initial list before reranking may lead to the early scoring problem, thereby yielding suboptimal reranking performance. To address the above issues, we propose a framework named Multi-level Interaction Reranking (MIR). MIR combines low-level cross-item interaction and high-level set-to-list interaction, where we view the candidate items to be reranked as a set and the users' behavior history in chronological order as a list. We design a novel SLAttention structure for modeling the set-to-list interactions with personalized long-short term interests. Moreover, feature-level interactions are incorporated to capture the fine-grained influence among items. We design MIR in such a way that any permutation of the input items would not change the output ranking, and we theoretically prove it. Extensive experiments on three public and proprietary datasets show that MIR significantly outperforms the state-of-the-art models using various ranking and utility metrics.

In most real-world recommender systems, users interact with items in a sequential and multi-behavioral manner. Exploring the fine-grained relationship of items behind the users' multi-behavior interactions is critical in improving the performance of recommender systems. Despite the great successes, existing methods seem to have limitations on modelling heterogeneous item-level multi-behavior dependencies, capturing diverse multi-behavior sequential dynamics, or alleviating data sparsity problems. In this paper, we show it is possible to derive a framework to address all the above three limitations. The proposed framework MB-STR, a Multi-Behavior Sequential Transformer Recommender, is equipped with the multi-behavior transformer layer (MB-Trans), the multi-behavior sequential pattern generator (MB-SPG) and the behavior-aware prediction module (BA-Pred). Compared with a typical transformer, we design MB-Trans to capture multi-behavior heterogeneous dependencies as well as behavior-specific semantics, propose MB-SPG to encode the diverse sequential patterns among multiple behaviors, and incorporate BA-Pred to better leverage multi-behavior supervision. Comprehensive experiments on three real-world datasets show the effectiveness of MB-STR by significantly boosting the recommendation performance compared with various competitive baselines. Further ablation studies demonstrate the superiority of different modules of MB-STR.

Knowledge tracing, which estimates students' knowledge states by predicting the probability that they correctly answer questions, is an essential task for online learning platforms. It has gained much attention in the decades due to its importance to downstream tasks like learning material arrangement, etc. The previous deep learning-based methods trace students' knowledge states with the explicitly intra-student information, i.e., they only consider the historical information of individuals to make predictions. However, they neglect the inter-student information, which contains the response correctness of other students who have similar question-answering experiences, may offer some valuable clues. Based on this consideration, we propose a method called Collaborative Knowledge Tracing (CoKT) in this paper, which sufficiently exploits the inter-student information in knowledge tracing. It retrieves the sequences of peer students who have similar question-answering experiences to obtain the inter-student information, and integrates the inter-student information with the intra-student information to trace students' knowledge states and predict their correctness in answering questions. We validate the effectiveness of our method on four real-world datasets and compare it with 11 baselines. The experimental results reveal that CoKT achieves the best performance.

Dynamic Treatment Recommendation (DTR) is a sequence of tailored treatment decision rules which can be grouped as individual sub-tasks. As the reward signals in DTR are hard to design, Imitation Learning (IL) has achieved great success as it is effective in mimicking doctors' behaviors from their demonstrations without explicit reward signals. As a patient may have several different symptoms, the behaviors in doctors' demonstrations can often be grouped to handle individual symptoms. However, a single flat policy learned by IL is difficult to mimic doctors' demonstrations with such hierarchical structure, where low-level behaviors are switching from one symptom to another controlled by high-level decisions. Due to this observation, we consider Hierarchical Imitation Learning methods as good solutions for DTR. In this paper, we propose a novel Subgoal conditioned HIL framework (short for SHIL), where a high-level policy sequentially sets a subgoal for each sub-task without prior knowledge, and the low-level policy for sub-tasks is learned to reach the subgoal. To get rid of prior knowledge, a self-supervised learning method is proposed to learn an effective representation for each subgoal. More specifically, we carefully designed to encourage diverse representations among different subgoals. To demonstrate that SHIL is able to learn meaningful high-level policy and low-level policy that accurately reproduces complex doctors' demonstrations, we conduct experiments on a real-world medical data from health care domain, MIMIC-III. Compared with state-of-the-art baselines, SHIL improves the likelihood of patient survival by a significant margin and provides explainable recommendation with hierarchical structure.

Most recommender systems optimize the model on observed interaction data, which is affected by the previous exposure mechanism and exhibits many biases like popularity bias. The loss functions, such as the mostly used pointwise Binary Cross-Entropy and pairwise Bayesian Personalized Ranking, are not designed to consider the biases in observed data. As a result, the model optimized on the loss would inherit the data biases, or even worse, amplify the biases. For example, a few popular items take up more and more exposure opportunities, severely hurting the recommendation quality on niche items — known as the notorious Mathew effect.

Feature combinations are essential for the success of many web applications, such as personalised recommendation and online advertising. State-of-the-art methods usually model explicit feature interactions to help neural networks reduce the number of parameters and achieve better performance. However, their explicit feature interactions are often restricted to the second-order due to computational complexity. In this work, we propose efficient ways to represent explicit high-order feature combinations as well as prune redundant features in the mean time. To begin with, we make novel use of the Count Sketch algorithm within a DNN classifier such that high-order feature combinations can be compactly represented. After that, to combat the problem of redundant features which degrade the prediction performance, we introduce an adaptive hashing algorithm, AutoHash, which can automatically select meaningful features to interact at high orders according to the specific dataset in question. This is an AutoML approach. Experiments on three well-known public datasets demonstrate that AutoHash is significantly superior to state-of-the-art methods. Meanwhile, due to its efficient scheme of automatically selecting useful high-order feature interactions, AutoHash has less model complexity and can be trained in an end-to-end manner with less training time than state-of-the-art methods.

Learning to rank from logged user feedback, such as clicks or purchases, is a central component of many real-world information systems. Different from human-annotated relevance labels, the user feedback is always noisy and biased. Many existing learning to rank methods infer the underlying relevance of query–item pairs based on different assumptions of examination, and still optimize a relevance based objective. Such methods rely heavily on the correct estimation of examination, which is often difficult to achieve in practice. In this work, we propose a general framework U-rank+ for learning to rank with logged user feedback from the perspective of graph matching. We systematically analyze the biases in user feedback, including examination bias and selection bias. Then, we take both biases into consideration for unbiased utility estimation that directly based on user feedback, instead of relevance. In order to maximize the estimated utility in an efficient manner, we design two different solvers based on Sinkhorn and LambdaLoss for U-rank+ . The former is based on a standard graph matching algorithm, and the latter is inspired by the traditional method of learning to rank. Both of the algorithms have good theoretical properties to optimize the unbiased utility objective while the latter is proved to be empirically more effective and efficient in practice. Our framework U-rank+ can deal with a general utility function and can be used in a widespread of applications including web search, recommendation, and online advertising. Semi-synthetic experiments on three benchmark learning to rank datasets demonstrate the effectiveness of U-rank+ . Furthermore, our proposed framework has been deployed on two different scenarios of a mainstream App store, where the online A/B testing shows that U-rank+ achieves an average improvement of 19.2% on click-through rate and 20.8% improvement on conversion rate in recommendation scenario, and 5.12% on platform revenue in online advertising scenario over the production baselines.

Effectively modeling feature interactions is crucial for CTR prediction in industrial recommender systems. The state-of-the-art deep CTR models with parallel structure (e.g., DCN) learn explicit and implicit feature interactions through independent parallel networks. However, these models suffer from trivial sharing issues, namely insufficient sharing in hidden layers and excessive sharing in network input, limiting the model's expressiveness and effectiveness. Therefore, to enhance information sharing between explicit and implicit feature interactions, we propose a novel deep CTR model EDCN. EDCN introduces two advanced modules, namely bridge module and regulation module, which work collaboratively to capture the layer-wise interactive signals and learn discriminative feature distributions for each hidden layer of the parallel networks. Furthermore, two modules are lightweight and model-agnostic, which can be generalized well to mainstream parallel deep CTR models. Extensive experiments and studies are conducted to demonstrate the effectiveness of EDCN on two public datasets and one industrial dataset. Moreover, the compatibility of two modules over various parallel-structured models is verified, and they have been deployed onto the online advertising platform in Huawei, where a one-month A/B test demonstrates the improvement over the base parallel-structured model by 7.30% and 4.85% in terms of CTR and eCPM, respectively.

Variational AutoEncoder (VAE) is a popular deep generative framework with a solid theoretical basis. There are many research efforts on improving VAE. Among the existing works, a recently proposed deterministic Regularized AutoEncoder (RAE) provides a new scheme for generative modeling. RAE fixes the variance of the inferred Gaussian approximate posterior distribution as a hyperparameter, and substitutes the stochastic encoder by injecting noise into the input of a deterministic decoder. However, the deterministic RAE has three limitations: 1) RAE needs to fit the variance; 2) RAE requires ex-post density estimation to ensure sample quality; 3) RAE employs an additional gradient regularization to ensure training smoothness. Thus, it raises an interesting research question: Can we maintain the flexibility of variational inference while simplifying VAE, and at the same time ensuring a smooth training process to obtain good generative performance? Based on the above motivation, in this paper, we propose a novel Semi-deterministic and Contrastive Variational Graph autoencoder (SCVG) for item recommendation. The core design of SCVG is to learn the variance of the approximate Gaussian posterior distribution in a semi-deterministic manner by aggregating inferred mean vectors from other connected nodes via graph convolution operation. We analyze the expressive power of SCVG for the Weisfeiler-Lehman graph isomorphism test, and we deduce the simplified form of the evidence lower bound of SCVG. Besides, we introduce an efficient contrastive regularization instead of gradient regularization. We empirically show that the contrastive regularization makes learned user/item latent representation more personalized and helps to smooth the training process. We conduct extensive experiments on three real-world datasets to show the superiority of our model over state-of-the-art methods for the item recommendation task. Codes are available at https://github.com/syxkason/SCVG.

In collaborative filtering, it is an important way to make full use of social information to improve the recommendation quality, which has been proved to be effective because user behavior will be affected by her friends. However, existing works leverage the social relationship to aggregate user features from friends' historical behavior sequences in a user-levelindirect paradigm. A significant defect of the indirect paradigm is that it ignores the temporal relationships between behavior events across users. In this paper, we propose a novel time-aware sequential recommendation framework called Social Temporal Excitation Networks (STEN), which introduces temporal point processes to model the fine-grained impact of friends' behaviors on the user's dynamic interests in an event-leveldirect paradigm. Moreover, we propose to decompose the temporal effect in sequential recommendation into social mutual temporal effect and ego temporal effect. Specifically, we employ a social heterogeneous graph embedding layer to refine user representation via structural information. To enhance temporal information propagation, STEN directly extracts the fine-grained temporal mutual influence of friends' behaviors through themutually exciting temporal network. Besides, user's dynamic interests are captured through theself-exciting temporal network. Extensive experiments on three real-world datasets show that STEN outperforms state-of-the-art baseline methods. Moreover, STEN provides event-level recommendation explainability, which is also illustrated experimentally.

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding & Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to better capture feature interactions while the feature embedding, especially for numerical features, has been overlooked. Existing approaches for numerical features are difficult to capture informative knowledge because of the low capacity or hard discretization based on the offline expertise feature engineering. In this paper, we propose a novel embedding learning framework for numerical features in CTR prediction (AutoDis) with high model capacity, end-to-end training and unique representation properties preserved. AutoDis consists of three core components: meta-embeddings, automatic discretization and aggregation. Specifically, we propose meta-embeddings for each numerical field to learn global knowledge from the perspective of field with a manageable number of parameters. Then the differentiable automatic discretization performs soft discretization and captures the correlations between the numerical features and meta-embeddings. Finally, distinctive and informative embeddings are learned via an aggregation function. Comprehensive experiments on two public and one industrial datasets are conducted to validate the effectiveness of AutoDis. Moreover, AutoDis has been deployed onto a mainstream advertising platform, where online A/B test demonstrates the improvement over the base model by 2.1% and 2.7% in terms of CTR and eCPM, respectively. In addition, the code of our framework is publicly available in MindSpore.

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two kinds of most popular techniques that have been extensively explored for many years and have made great progress for CTR prediction. However, (1) feature interaction based methods which rely heavily on the co-occurrence of different features, may suffer from the feature sparsity problem (i.e., many features appear few times); (2) user interest mining based methods which need rich user behaviors to obtain user's diverse interests, are easy to encounter the behavior sparsity problem (i.e., many users have very short behavior sequences). To solve these problems, we propose a novel module named Dual Graph enhanced Embedding, which is compatible with various CTR prediction models to alleviate these two problems. We further propose a Dual Graph enhanced Embedding Neural Network(DG-ENN) for CTR prediction. Dual Graph enhanced Embedding exploits the strengths of graph representation with two carefully designed learning strategies (divide-and-conquer, curriculum-learning-inspired organized learning) to refine the embedding. We conduct comprehensive experiments on three real-world industrial datasets. The experimental results show that our proposed DG-ENN significantly outperforms state-of-the-art CTR prediction models. Moreover, when applying to state-of-the-art CTR prediction models, Dual graph enhanced embedding always obtains better performance. Further case studies prove that our proposed dual graph enhanced embedding could alleviate the feature sparsity and behavior sparsity problems. Our framework will be open-source based on MindSpore in the near future.

Prediction over tabular data is an essential task in many data science applications such as recommender systems, online advertising, medical treatment, etc. Tabular data is structured into rows and columns, with each row as a data sample and each column as a feature attribute. Both the columns and rows of the tabular data carry useful patterns that could improve the model prediction performance. However, most existing models focus on the cross-column patterns yet overlook the cross-rowpatterns as they deal with single samples independently. In this work, we propose a general learning framework named Retrieval & Interaction Machine (RIM) that fully exploits both cross-row and cross-column patterns among tabular data. Specifically, RIM first leverages search engine techniques to efficiently retrieve useful rows of the table to assist the label prediction of the target row, then uses feature interaction networks to capture the cross-column patterns among the target row and the retrieved rows so as to make the final label prediction. We conduct extensive experiments on 11 datasets of three important tasks, i.e., CTR prediction (classification), top-n recommendation (ranking) and rating prediction (regression). Experimental results show that RIM achieves significant improvements over the state-of-the-art and various baselines, demonstrating the superiority and efficacy of RIM.

Recently, we have witnessed that deep learning-based approaches has been widely applied to empower many internet-scale applications. However, the data in these internet-scale applications are high dimensional and extremely sparse, which makes it different from those applications with dense data processing, such as image classification and speech recognition, where deep learning-based approaches have been extensively studied. One of the main applications is the user-centric platform that consists of great deal of users, items and user generated tabular data which are quite high-dimensional. The characteristics of such data pose unique challenges to the adoption of deep learning in these applications, including modeling, training, and online serving, etc. More and more communities from both academia and industry have initiated the endeavors to solve these challenges. This workshop will provide a venue for both the research and engineering communities to discuss and formulate the challenges, utilize opportunities, and propose new ideas in the practice of deep learning on high-dimensional sparse data.

Because of the superior feature representation ability of deep learning, various deep Click-Through Rate (CTR) models are deployed in the commercial systems by industrial companies. To achieve better performance, it is necessary to train the deep CTR models on huge volume of training data efficiently, which makes speeding up the training process an essential problem. Different from the models with dense training data, the training data for CTR models is usually high-dimensional and sparse. To transform the high-dimensional sparse input into low-dimensional dense real-value vectors, almost all deep CTR models adopt the embedding layer, which easily reaches hundreds of GB or even TB. Since a single GPU cannot afford to accommodate all the embedding parameters, when performing distributed training, it is not reasonable to conduct the data-parallelism only. Therefore, existing distributed training platforms for recommendation adopt model-parallelism. Specifically, they use CPU (Host) memory of servers to maintain and update the embedding parameters and utilize GPU worker to conduct forward and backward computations. Unfortunately, these platforms suffer from two bottlenecks: (1) the latency of pull & push operations between Host and GPU; (2) parameters update and synchronization in the CPU servers. To address such bottlenecks, in this paper, we propose the ScaleFreeCTR: a MixCache-based distributed training system for CTR models. Specifically, in SFCTR, we also store huge embedding table in CPU but utilize GPU instead of CPU to conduct embedding synchronization efficiently. To reduce the latency of data transfer between both GPU-Host and GPU-GPU, the MixCache mechanism and Virtual Sparse Id operation are proposed. Comprehensive experiments are conducted to demonstrate the effectiveness and efficiency of SFCTR. In addition, our system will be open-source based on MindSpore in the near future.

To better exploit search logs and model users' behavior patterns, numerous click models are proposed to extract users' implicit interaction feedback. Most traditional click models are based on the probabilistic graphical model (PGM) framework, which requires manually designed dependencies and may oversimplify user behaviors. Recently, methods based on neural networks are proposed to improve the prediction accuracy of user behaviors by enhancing the expressive ability and allowing flexible dependencies. However, they still suffer from the data sparsity and cold-start problems. In this paper, we propose a novel graph-enhanced click model (GraphCM) for web search. Firstly, we regard each query or document as a vertex, and propose novel homogeneous graph construction methods for queries and documents respectively, to fully exploit both intra-session and inter-session information for the sparsity and cold-start problems. Secondly, following the examination hypothesis, we separately model the attractiveness estimator and examination predictor to output the attractiveness scores and examination probabilities, where graph neural networks and neighbor interaction techniques are applied to extract the auxiliary information encoded in the pre-constructed homogeneous graphs. Finally, we apply combination functions to integrate examination probabilities and attractiveness scores into click predictions. Extensive experiments conducted on three real-world session datasets show that GraphCM not only outperforms the state-of-art models, but also achieves superior performance in addressing the data sparsity and cold-start problems.

Modern information retrieval systems, including web search, ads placement, and recommender systems, typically rely on learning from user feedback. Click models, which study how users interact with a ranked list of items, provide a useful understanding of user feedback for learning ranking models. Constructing ”right” dependencies is the key of any successful click model. However, probabilistic graphical models (PGMs) have to rely on manually assigned dependencies, and oversimplify user behaviors. Existing neural network based methods promote PGMs by enhancing the expressive ability and allowing flexible dependencies, but still suffer from exposure bias and inferior estimation. In this paper, we propose a novel framework, Adversarial Imitation Click Model (AICM), based on imitation learning. Firstly, we explicitly learn the reward function that recovers users’ intrinsic utility and underlying intentions. Secondly, we model user interactions with a ranked list as a dynamic system instead of one-step click prediction, alleviating the exposure bias problem. Finally, we minimize the JS divergence through adversarial training and learn a stable distribution of click sequences, which makes AICM generalize well across different distributions of ranked lists. A theoretical analysis has indicated that AICM reduces the exposure bias from O(T2) to O(T). Our studies on a public web search dataset show that AICM not only outperforms state-of-the-art models in traditional click metrics but also achieves superior performance in addressing the exposure bias and recovering the underlying patterns of click sequences.

Tag-aware recommender systems (TRS) utilize rich tagging records to better depict user portraits and item features. Recently, many efforts have been done to improve TRS with neural networks. However, these solutions rustically rely on the tag-based features for recommendation, which is insufficient to ease the sparsity, ambiguity and redundancy issues introduced by tags, thus hindering the recommendation performance. In this paper, we propose a novel tag-aware recommendation model named Tag Graph Convolutional Network (TGCN), which leverages the contextual semantics of multi-hop neighbors in the user-tag-item graph to alleviate the above issues. Specifically, TGCN first employs type-aware neighbor sampling and aggregation operation to learn the type-specific neighborhood representations. Then we leverage attention mechanism to discriminate the importance of different node types and creatively employ Convolutional Neural Network (CNN) as type-level aggregator to perform vertical and horizontal convolutions for modeling multi-granular feature interactions. Besides, a TransTag regularization function is proposed to accurately identify user's substantive preference. Extensive experiments on three public datasets and a real industrial dataset show that TGCN significantly outperforms state-of-the-art baselines for tag-aware top-N recommendation.

Learning to rank with implicit feedback is one of the most important tasks in many real-world information systems where the objective is some specific utility, e.g., clicks and revenue. However, we point out that existing methods based on probabilistic ranking principle do not necessarily achieve the highest utility. To this end, we propose a novel ranking framework called U-rank that directly optimizes the expected utility of the ranking list. With a position-aware deep click-through rate prediction model, we address the attention bias considering both query-level and item-level features. Due to the item-specific attention bias modeling, the optimization for expected utility corresponds to a maximum weight matching on the item-position bipartite graph. We base the optimization of this objective in an efficient Lambdaloss framework, which is supported by both theoretical and empirical analysis. We conduct extensive experiments for both web search and recommender systems over three benchmark datasets and two proprietary datasets, where the performance gain of U-rank over state-of-the-arts is demonstrated. Moreover, our proposed U-rank has been deployed on a large-scale commercial recommender and a large improvement over the production baseline has been observed in an online A/B testing.

Click-through rate prediction is an important task in commercial recommender systems and it aims to predict the probability of a user clicking on an item. The event of a user clicking on an item is accompanied by several user and item features. As modelling the feature interactions effectively can lead to better predictions, it has been the focus of many recent approaches including deep learning-based models. However, the existing approaches either (i) model all possible feature interactions for a given order, or (ii) manually select which feature interactions to model. Besides, they use the same network structure or function to model all the feature interactions while ignoring the difference of complexity among them. To address these issues, we propose a neural architecture search based approach called AutoFeature that automatically finds essential feature interactions and selects an appropriate structure to model each of these interactions. Specifically, we first define a flexible architecture search space for the CTR prediction task which covers many popular designs such as PIN, PNN and DeepFM, etc., and enables higher-order interactions. Then we propose an efficient neural architecture search algorithm that recursively refines the search space by partitioning it into several subspaces and samples from higher quality ones. Extensive experiments on multiple CTR prediction benchmarks show the superiority of our AutoFeature over the state-of-the-art baselines. In addition, our experiments show that the learned architectures use fewer flops/parameters and hence can efficiently incorporate higher-order feature interactions. This further boosts the performance. Finally, we show that AutoFeature can find meaningful feature interactions.

Re-ranking is a critical task for large-scale commercial recommender systems. Given the initial ranked lists, top candidates are re-ranked to improve the accuracy of the ranking results. However, existing re-ranking strategies are sub-optimal due to (i) most prior works do not consider explicit item relationships, like being substitutable or complementary, which may mutually influence the user satisfaction on other items in the lists, and (ii) they usually apply an identical re-ranking strategy for all users, with personalized user preferences and intents ignored. To resolve the problem, we construct a heterogeneous graph to fuse the initial scoring information and item relationships information. We develop a graph neural network based framework, IRGPR, to explicitly model transitive item relationships by recursively aggregating relational information from multi-hop neighborhoods. We also incorporate a novel intent embedding network to embed personalized user intents into the propagation. We conduct extensive experiments on real-world datasets, demonstrating the effectiveness of IRGPR in re-ranking. Further analysis reveals that modeling the item relationships and personalized intents are particularly useful for improving the performance of re-ranking.

Given the convenience of collecting information through online services, recommender systems now consume large scale data and play a more important role in improving user experience. With the recent emergence of Graph Neural Networks (GNNs), GNN-based recommender models have shown the advantage of modeling the recommender system as a user-item bipartite graph to learn representations of users and items. However, such models are expensive to train and difficult to perform frequent updates to provide the most up-to-date recommendations. In this work, we propose to update GNN-based recommender models incrementally so that the computation time can be greatly reduced and models can be updated more frequently. We develop a Graph Structure Aware Incremental Learning framework, GraphSAIL, to address the commonly experienced catastrophic forgetting problem that occurs when training a model in an incremental fashion. Our approach preserves a user's long-term preference (or an item's long-term property) during incremental model updating. GraphSAIL implements a graph structure preservation strategy which explicitly preserves each node's local structure, global structure, and self-information, respectively. We argue that our incremental training framework is the first attempt tailored for GNN based recommender systems and demonstrate its improvement compared to other incremental learning techniques on two public datasets. We further verify the effectiveness of our framework on a large-scale industrial dataset.

Learning feature interactions is crucial for click-through rate (CTR) prediction in recommender systems. In most existing deep learning models, feature interactions are either manually designed or simply enumerated. However, enumerating all feature interactions brings large memory and computation cost. Even worse, useless interactions may introduce noise and complicate the training process. In this work, we propose a two-stage algorithm called Automatic Feature Interaction Selection (AutoFIS). AutoFIS can automatically identify important feature interactions for factorization models with computational cost just equivalent to training the target model to convergence. In the search stage, instead of searching over a discrete set of candidate feature interactions, we relax the choices to be continuous by introducing the architecture parameters. By implementing a regularized optimizer over the architecture parameters, the model can automatically identify and remove the redundant feature interactions during the training process of the model. In the re-train stage, we keep the architecture parameters serving as an attention unit to further boost the performance. Offline experiments on three large-scale datasets (two public benchmarks, one private) demonstrate that AutoFIS can significantly improve various FM based models. AutoFIS has been deployed onto the training platform of Huawei App Store recommendation service, where a 10-day online A/B test demonstrated that AutoFIS improved the DeepFM model by 20.3% and 20.1% in terms of CTR and CVR respectively.

Personalized recommender systems are playing an increasingly important role as more content and services become available and users struggle to identify what might interest them. Although matrix factorization and deep learning based methods have proved effective in user preference modeling, they violate the triangle inequality and fail to capture fine-grained preference information. To tackle this, we develop a distance-based recommendation model with several novel aspects: (i) each user and item are parameterized by Gaussian distributions to capture the learning uncertainties; (ii) an adaptive margin generation scheme is proposed to generate the margins regarding different training triplets; (iii) explicit user-user/item-item similarity modeling is incorporated in the objective function. The Wasserstein distance is employed to determine preferences because it obeys the triangle inequality and can measure the distance between probabilistic distributions. Via a comparison using five real-world datasets with state-of-the-art methods, the proposed model outperforms the best existing models by 4-22% in terms of [email protected] on Top-K recommendation.

Personalized recommender systems are playing an increasingly important role for online consumption platforms. Because of the multitude of relationships existing in recommender systems, Graph Neural Networks (GNNs) based approaches have been proposed to better characterize the various relationships between a user and items while modeling a user's preferences. Previous graph-based recommendation approaches process the observed user-item interaction graph as a ground-truth depiction of the relationships between users and items. However, especially in the implicit recommendation setting, all the unobserved user-item interactions are usually assumed to be negative samples. There are missing links that represent a user's future actions. In addition, there may be spurious or misleading positive interactions. To alleviate the above issue, in this work, we take a first step to introduce a principled way to model the uncertainty in the user-item interaction graph using the Bayesian Graph Convolutional Neural Network framework. We discuss how inference can be performed under our framework and provide a concrete formulation using the Bayesian Probabilistic Ranking training loss. We demonstrate the effectiveness of our proposed framework on four benchmark recommendation datasets. The proposed method outperforms state-of-the-art graph-based recommendation models. Furthermore, we conducted an offline evaluation on one industrial large-scale dataset. It shows that our proposed method outperforms the baselines, with the potential gain being more significant for cold-start users. This illustrates the potential practical benefit in real-world recommender systems.

Factorization Machine (FM)-based models can only reveal the relationship between a pair of features. With all feature embeddings fed to a MLP, DNN-based factorization models which combine FM with multi-layer perceptron (MLP) can only reveal the relationship among some features implicitly. Some other DNN-based methods apply CNN to generate feature interactions. However, (1) they model feature interactions at the bit-wise (where only part of an embedding is utilized to generate feature interactions), which can not express the semantics of features comprehensively, (2) they can only model the interactions among the neighboring features. To deal with aforementioned problems, this paper proposes a Multi-Branch Convolutional Network (MBCN) which includes three branches: the standard convolutional layer, the dilated convolutional layer and the bias layer. MBCN is able to explicitly model feature interactions with arbitrary orders at the vector-wise, which fully express context-aware feature semantics. Extensive experiments on three public benchmark datasets are conducted to demonstrate the superiority of MBCN, compared to the state-of-the-art baselines for context-aware top-k recommendation.

Modelling feature interactions is key in Click-Through Rate (CTR) predictions. State-of-the-art models usually include explicit feature interactions to better model non-linearity in a deep network, but enumerating all feature combinations of high orders is not efficient and brings challenges to network optimization. In this work, we use AutoML to seek useful high-order feature interactions to train on without manual feature selection. For this purpose, an end-to-end model, AutoGroup, is proposed, which casts the selection of feature interactions as a structural optimization problem. In a nutshell, AutoGroup first automatically groups useful features into a number of feature sets. Then, it generates interactions of any order from these feature sets using a novel interaction function. The main contribution of AutoGroup is that it performs both dimensionality reduction and feature selection which are not seen in previous models. Offline experiments on three public large-scale benchmark datasets demonstrate the superior performance and efficiency of AutoGroup over state-of-the-art models. Furthermore, a ten-day online A/B test verifies that AutoGroup can be reliably deployed in production and outperform the commercial baseline by 10% on average in terms of CTR and CVR.

Tagging has been recognized as a successful practice to boost relevance matching for information retrieval (IR), especially when items lack rich textual descriptions. A lot of research has been done for either multi-label text categorization or image annotation. However, there is a lack of published work that targets at item tagging specifically for IR. Directly applying a traditional multi-label classification model for item tagging is sub-optimal, due to the ignorance of unique characteristics in IR. In this work, we propose to formulate item tagging as a link prediction problem between item nodes and tag nodes. To enrich the representation of items, we leverage the query logs available in IR tasks, and construct a query-item-tag tripartite graph. This formulation results in a TagGNN model that utilizes heterogeneous graph neural networks with multiple types of nodes and edges. Different from previous research, we also optimize both full tag prediction and partial tag completion cases in a unified framework via a primary-dual loss mechanism. Experimental results on both open and industrial datasets show that our TagGNN approach outperforms the state-of-the-art multi-label classification approaches.

Personalized recommendation plays an important role in many online services. Substantial research has been dedicated to learning embeddings of users and items to predict a user's preference for an item based on the similarity of the representations. In many settings, there is abundant relationship information, including user-item interaction history, user-user and item-item similarities. In an attempt to exploit these relationships to learn better embeddings, researchers have turned to the emerging field of Graph Convolutional Neural Networks (GCNs), and applied GCNs for recommendation. Although these prior works have demonstrated promising performance, directly apply GCNs to process the user-item bipartite graph is suboptimal because the GCNs do not consider the intrinsic differences between user nodes and item nodes. Additionally, existing large-scale graph neural networks use aggregation functions such as sum/mean/max pooling operations to generate a node embedding that considers the nodes' neighborhood (i.e., the adjacent nodes in the graph), and these simple aggregation strategies fail to preserve the relational information in the neighborhood. To resolve the above limitations, in this paper, we propose a novel framework NIA-GCN, which can explicitly model the relational information between neighbor nodes and exploit the heterogeneous nature of the user-item bipartite graph. We conduct empirical studies on four public benchmarks, demonstrating a significant improvement over state-of-the-art approaches. Furthermore, we generalize our framework to a commercial App store recommendation scenario. We observe significant improvement on a large-scale commercial dataset, demonstrating the practical potential for our proposed solution as a key component of a large scale commercial recommender system. Furthermore, online experiments are conducted to demonstrate that NIA-GCN outperforms the baseline by 10.19% and 9.95% in average in terms of CTR and CVR during ten-day AB test in a mainstream App store.

Interactive recommender system (IRS) has drawn huge attention because of its flexible recommendation strategy and the consideration of optimal long-term user experiences. To deal with the dynamic user preference and optimize accumulative utilities, researchers have introduced reinforcement learning (RL) into IRS. However, RL methods share a common issue of sample efficiency, i.e., huge amount of interaction data is required to train an effective recommendation policy, which is caused by the sparse user responses and the large action space consisting of a large number of candidate items. Moreover, it is infeasible to collect much data with explorative policies in online environments, which will probably harm user experience. In this work, we investigate the potential of leveraging knowledge graph (KG) in dealing with these issues of RL methods for IRS, which provides rich side information for recommendation decision making. Instead of learning RL policies from scratch, we make use of the prior knowledge of the item correlation learned from KG to (i) guide the candidate selection for better candidate item retrieval, (ii) enrich the representation of items and user states, and (iii) propagate user preferences among the correlated items over KG to deal with the sparsity of user feedback. Comprehensive experiments have been conducted on two real-world datasets, which demonstrate the superiority of our approach with significant improvements against state-of-the-arts.

The research of reinforcement learning (RL) based recommendation method has become a hot topic in recommendation community, due to the recent advance in interactive recommender systems. The existing RL recommendation approaches can be summarized into a unified framework with three components, namely embedding component (EC), state representation component (SRC) and policy component (PC). We find that EC cannot be nicely trained with the other two components simultaneously. Previous studies bypass the obstacle through a pre-training and fixing strategy, which makes their approaches unlike a real end-to-end fashion. More importantly, such pre-trained and fixed EC suffers from two inherent drawbacks: (1) Pre-trained and fixed embeddings are unable to model evolving preference of users and item correlations in the dynamic environment; (2) Pre-training is inconvenient in the industrial applications. To address the problem, in this paper, we propose an End-to-end Deep Reinforcement learning based Recommendation framework (EDRR). In this framework, a supervised learning signal is carefully designed for smoothing the update gradients to EC, and three incorporating ways are introduced and compared. To the best of our knowledge, we are the first to address the training compatibility between the three components in RL based recommendations. Extensive experiments are conducted on three real-world datasets, and the results demonstrate the proposed EDRR effectively achieves the end-to-end training purpose for both policy-based and value-based RL models, and delivers better performance than state-of-the-art methods.

Personalized recommendation is ubiquitous, playing an important role in many online services. Substantial research has been dedicated to learning vector representations of users and items with the goal of predicting a user's preference for an item based on the similarity of the representations. Techniques range from classic matrix factorization to more recent deep learning based methods. However, we argue that existing methods do not make full use of the information that is available from user-item interaction data and the similarities between user pairs and item pairs. In this work, we develop a graph convolution-based recommendation framework, named Multi-Graph Convolution Collaborative Filtering (Multi-GCCF), which explicitly incorporates multiple graphs in the embedding learning process. Multi-GCCF not only expressively models the high-order information via a bipartite user-item interaction graph, but integrates the proximal information by building and processing user-user and item-item graphs. Furthermore, we consider the intrinsic difference between user nodes and item nodes when performing graph convolution on the bipartite graph. We conduct extensive experiments on four publicly accessible benchmarks, showing significant improvements relative to several state-of-the-art collaborative filtering and graph neural network-based recommendation models. Further experiments quantitatively verify the effectiveness of each component of our proposed model and demonstrate that the learned embeddings capture the important relationship structure.

Predicting Click-Through Rate (CTR) accurately is crucial in recommender systems. In general, a CTR model is trained based on user feedback which is collected from traffic logs. However, position-bias exists in user feedback because a user clicks on an item may not only because she favors it but also because it is in a good position. One way is to model position as a feature in the training data, which is widely used in industrial applications due to its simplicity. Specifically, a default position value has to be used to predict CTR in online inference since the actual position information is not available at that time. However, using different default position values may result in completely different recommendation results. As a result, this approach leads to sub-optimal online performance. To address this problem, in this paper, we propose a Position-bias Aware Learning framework (PAL) for CTR prediction in a live recommender system. It is able to model the position-bias in offline training and conduct online inference without position information. Extensive online experiments are conducted to demonstrate that PAL outperforms the baselines by 3% - 35% in terms of CTR and CVR (ConVersion Rate) in a three-week AB test.

Product based models, which represent multi-field categorical data as embedding vectors of features, then model feature interactions in terms of vector product of shared embedding, have been extensively studied and have become one of the most popular techniques for CTR prediction. However, if the shared embedding is applied: (1) the angles of feature interactions of different orders may conflict with each other, (2) the gradients of feature interactions of high-orders may vanish, which result in learned feature interactions less effective. To solve these problems, we propose a novel technique named Order-aware Embedding (i.e., multi-embeddings are learned for each feature, and different embeddings are applied for feature interactions of different orders), which can be applied to various models and generates feature interactions more effectively. We further propose a novel order-aware embedding neural network (OENN) based on this embedding technique for CTR prediction. Extensive experiments on three publicly available datasets demonstrate the effectiveness of Order-aware Embedding and show that our OENN outperforms the state-of-the-art models.

Click-Through Rate prediction is an important task in recommender systems, which aims to estimate the probability of a user to click on a given item. Recently, many deep models have been proposed to learn low-order and high-order feature interactions from original features. However, since useful interactions are always sparse, it is difficult for DNN to learn them effectively under a large number of parameters. In real scenarios, artificial features are able to improve the performance of deep models (such as Wide & Deep Learning), but feature engineering is expensive and requires domain knowledge, making it impractical in different scenarios. Therefore, it is necessary to augment feature space automatically. In this paper, We propose a novel Feature Generation by Convolutional Neural Network (FGCNN) model with two components: Feature Generation and Deep Classifier. Feature Generation leverages the strength of CNN to generate local patterns and recombine them to generate new features. Deep Classifier adopts the structure of IPNN to learn interactions from the augmented feature space. Experimental results on three large-scale datasets show that FGCNN significantly outperforms nine state-of-the-art models. Moreover, when applying some state-of-the-art models as Deep Classifier, better performance is always achieved, showing the great compatibility of our FGCNN model. This work explores a novel direction for CTR predictions: it is quite useful to reduce the learning difficulties of DNN by automatically identifying important features.

User response prediction is a crucial component for personalized information retrieval and filtering scenarios, such as recommender system and web search. The data in user response prediction is mostly in a multi-field categorical format and transformed into sparse representations via one-hot encoding. Due to the sparsity problems in representation and optimization, most research focuses on feature engineering and shallow modeling. Recently, deep neural networks have attracted research attention on such a problem for their high capacity and end-to-end training scheme. In this article, we study user response prediction in the scenario of click prediction. We first analyze a coupled gradient issue in latent vector-based models and propose kernel product to learn field-aware feature interactions. Then, we discuss an insensitive gradient issue in DNN-based models and propose Product-based Neural Network, which adopts a feature extractor to explore feature interactions. Generalizing the kernel product to a net-in-net architecture, we further propose Product-network in Network (PIN), which can generalize previous models. Extensive experiments on four industrial datasets and one contest dataset demonstrate that our models consistently outperform eight baselines on both area under curve and log loss. Besides, PIN makes great click-through rate improvement (relatively 34.67%) in online A/B test.

For Click-Through Rate (CTR) prediction, Field-aware Factorization Machines (FFM) have exhibited great effectiveness by considering field information. However, it is also observed that FFM suffers from the overfitting problem in many practical scenarios. In this paper, we propose a Field-aware Probabilistic Embedding Neural Network (FPENN) model with both good generalization ability and high accuracy. FPENN estimates the probability distribution of the field-aware embedding rather than using the single point estimation (the maximum a posteriori estimation) to prevent overfitting. Both low-order and high-order feature interactions are considered to improve the accuracy. FPENN consists of three components, i.e., FPE component, Quadratic component and Deep component. FPE component outputs probabilistic embedding to the other two components, where various confidence levels for feature embeddings are incorporated to enhance the robustness and the accuracy. Quadratic component is designed for extracting low-order feature interactions, while Deep component aims at capturing high-order feature interactions. Experiments are conducted on two benchmark datasets, Avazu and Criteo. The results confirm that our model alleviates the overfitting problem while having a higher accuracy.

It is well known that the key issue of online marketing is to accurately find the target user groups for the corresponding advertisements. Traditionally, the advertising products target user groups based on search keywords (e.g. AdWords), page visiting (e.g. AdSense), and etc. In this work, we explore a new targeting strategy - targeting users based on their downloaded apps. Specifically, we make use of a subset of the data from the Huawei App Store, consisting of 20,169,033 users and 122,875 apps with 453,346,250 downloads during one year. For each marketing job, the advertiser only need to label a small set of apps, usually around 10 apps, that the target users might be interested in. Our system xRank will automatically find a list of top potential target users for the advertiser. We implement xRank with very efficient performance on the top of Hadoop to be capable for a real web-scale dataset, and then conducted our system to several real marketing tasks. The results show that, for each marketing task, with only a few labels, xRank can effectively find a precise target group of users, and can also significantly improved the effectiveness of our online marketing compared to the rule-based approaches in the current system.

Data is a modern commodity. Yet the pricing models in useon electronic data markets either focus on the usage of computing resources,or are proprietary, opaque, most likely ad hoc, and not conduciveof a healthy commodity market dynamics. In this paper we propose ageneric data pricing model that is based on minimal provenance, i.e. minimalsets of tuples contributing to the result of a query.We show that theproposed model fulfills desirable properties such as contribution monotonicity,bounded-price and contribution arbitrage-freedom. We presenta baseline algorithm to compute the exact price of a query based onour pricing model. We show that the problem is NP-hard. We thereforedevise, present and compare several heuristics. We conduct a comprehensiveexperimental study to show their effectiveness and efficiency.