On-demand home service application (HSA) is a technological advancement that has brought various day-to-day services to our doorstep with just a few clicks. By using consumer-perceived values (utilitarian, hedonic, and social), trust transfer theory, and commitment-trust theory, the present study aims to investigate the factors influencing sharing intention and repurchase intention of consumers towards using HSAs on their mobile phones. This study involves collecting data from 357 respondents in India and analyzing the same using the SmartPLS 3 software. The results indicate that trust in HSA is influenced by utilitarian value and social value, but not by hedonic value. Trust in HSA results in repurchase intention, commitment, and sharing intention. Interestingly, trust in the user community affects sharing intention but not repurchase intention and commitment. The study integrates the consumer-perceived value, trust transfer theory, and commitment-trust theory to build an integrative framework that explains the consumers' sharing and repurchase intentions towards HSAs.

The present study performs the bibliometric analysis of the social commerce (s-commerce) literature, highlights the major research themes, and suggests future research directions. The HistCite software has been used for bibliometric analysis on a sample of 660 s-commerce papers obtained from the ISI Web of Science database. This study analyses these papers to present the details about the influential journals, authors, and universities regarding s-commerce research. Following research themes have been identified based on the content analysis as well as citation mapping of the top-cited 53 s-commerce papers: 1) S-commerce – Purchase Intention, 2) S-commerce – Sharing Intention, 3) Social Media – Marketing and Consumer Engagement, 4) S-commerce – User Preferences and Concerns. Subsequently, a multi-dimensional conceptual model has been developed to highlight the coupling and flow between s-commerce growth drivers, practice indicators, and performance metrics. Finally, future research directions have been recommended.