In recent years, there has been a trend in the field of recommender systems towards multi-task modeling and multi-scenario modeling. The aim is to enhance the performance of various tasks and scenarios by jointly training on multiple tasks or scenarios to learn common patterns and features. Joint modeling of tasks and scenarios has also received widespread attention recently. However, despite the rich proposals of methods for Multi-Task Learning (MTL), Multi-Scenario Learning (MSL), and Multi-Task-Multi-Scenario Learning (MTMSL) in recent years, there still lacks a comprehensive benchmark to evaluate these methods. Previous studies often employed different datasets, data processing techniques, data partitioning strategies, and hyperparameter settings, making replication of existing research and fair comparison of experimental results challenging. To address this challenge, we introduce MMLRec, the first unified comprehensive benchmark for evaluating MTL, MSL and MTMSL, featuring consistent dataset processing and identical parameter settings. This benchmark implements a range of MTL, MSL, and MTMSL algorithms, and evaluates them on multiple commonly used recommender systems datasets. Through fair comparative experiments, we find that some structurally simplistic recommendation algorithms are underestimated, as they can achieve comparable results to more complex algorithms while maintaining lower complexity. Furthermore, our experimental analysis indicates that more complex methods exhibit better robustness when there are significant differences between tasks or scenarios. By providing a unified framework (MMLRec), our goal is to promote rapid evaluation and inspire innovative research in this continuously evolving field. We hope that our open-source benchmark can facilitate swift, equitable evaluations, while also fostering further breakthrough research in the domains of MTL, MSL, and MTMSL.

Industrial recommender systems usually need to serve multiple scenarios at the same time. In practice, there are various heterogeneous scenarios, since users frequently engage in scenarios with varying intentions and the items within each scenario typically belong to diverse categories. Existing works of multi-scenario recommendation mainly focus on modeling homogeneous scenarios which have similar data distributions. They equally transfer knowledge to each scenario without considering the diversity of heterogeneous scenarios. In this paper, we argue that the heterogeneity in multi-scenario recommendations is a key problem that needs to be solved. To this end, we propose an industrial framework named Scenario-Aware Model-Agnostic Meta Distillation (SAMD) for the multi-scenario recommendation. SAMD aims to provide scenario-aware and model-agnostic knowledge sharing across heterogeneous scenarios by modeling scenarios' relationship and conducting heterogeneous knowledge distillation. Specifically, SAMD first measures the comprehensive representation of each scenario and then proposes a novel meta distillation paradigm to conduct scenario-aware knowledge sharing. The meta network first establishes the potential scenarios' relationships and generates the strategies of knowledge sharing for each scenario. Then the heterogeneous knowledge distillation utilizes scenario-aware strategies to share knowledge across heterogeneous scenarios through intermediate features distillation without the restriction of the model architecture. In this way, SAMD shares knowledge across heterogeneous scenarios in a scenario-aware and model-agnostic manner, which addresses the problem of heterogeneity. Compared with other state-of-the-art methods, extensive offline experiments, and online A/B testing demonstrate the superior performance of the proposed SAMD framework, especially in heterogeneous scenarios.

The cold-start problem of conversion rate prediction is a common challenge in online advertising systems. To alleviate this problem, a large number of methods either use content information or uncertainty methods, or use meta-learning based methods to improve the ranking performance of cold-start items. However, they can work for cold-start scenarios but fail to adaptively unify warm and cold recommendations into one model, requiring additional human efforts or knowledge to adapt to different scenarios. Meanwhile, none of them pay attention to the discrepancy between model predictions and true likelihoods of cold items, while over- or under-estimation is harmful to the ROI (Return on Investment) of advertising placements. In this paper, in order to address the above issues, we propose a framework called Distribution-Constrained Batch Transformer (DCBT). Specifically, the framework introduces a Transformer module into the batch dimension to automatically choose proper information from warm samples to enhance the representation of cold samples and preserve the property of warm samples. In addition, to avoid the distribution of cold samples being affected by the warm samples, the framework adds MMD loss to constrain the sample distribution before and after feeding into the Transformer module. Extensive offline experiments on two real-world datasets show that our proposed method attains state-of-the-art performance in AUC and PCOC (Predicted CVR over CVR) for cold items and warm items. An online A/B test demonstrates that the DCBT model obtained a 20.08% improvement in CVR and a 13.21% increase in GMV (Gross Merchandise Volume).

Conversion Rate (CVR) prediction is a crucial task in online advertising systems. Existing single-domain CVR prediction models suffer from the data sparsity problem since few users purchase items after clicking. In recent years, a robust and effective technique called fine-tuning can transfer knowledge from a data-rich source domain to enhance the CVR prediction performance in a data-sparse target domain. However, since most CVR prediction models have a large number of parameters, fine-tuning all the parameters on a data-sparse domain may lead to over-fitting. In this paper, we propose a general and efficient transfer learning method called Gradient-Flow based Fine-Tuning (GFlow-FT), which only needs to update a subset of parameters (called child network) via pruning the gradients to restrain gradient norm against over-fitting. In addition, our method employs the gradient-flow based measure via calculating the Hessian-gradient product as the criteria for picking the child network, which is superior to the magnitude-based and loss-based measure from empirical results. Extensive experimental results on three real-world datasets from recommendation systems show that GFlow-FT can significantly improve the performance of CVR prediction compared with state-of-the-art fine-tuning approaches.

In recommender systems, content-based methods and meta-learning involved methods usually have been adopted to alleviate the item cold-start problem. The former consider utilizing item attributes at the feature level and the latter aim at learning a globally shared initialization for all tasks to achieve fast adaptation with limited data at the task level. However, content-based methods only focus on the similarity of item attributes, ignoring the relationships established by user interactions. And for tasks with different distributions, most meta-learning-based methods are difficult to achieve better performance under a single initialization. To address the limitations mentioned above and combine the strengths of both methods, we propose a Task Similarity Aware Meta-Learning (TSAML) framework from two aspects. Specifically, at the feature level, we simultaneously introduce content information and user-item relationships to exploit task similarity. At the task level, we design an automatic soft clustering module to cluster similar tasks and generate the same initialization for similar tasks. Extensive offline experiments demonstrate that the TSAML framework has superior performance and recommends cold items to preferred users more effectively than other state-of-the-art methods.

Graph classification aims to extract accurate information from graph-structured data for classification and is becoming more and more important in the graph learning community. Although Graph Neural Networks (GNNs) have been successfully applied to graph classification tasks, most of them overlook the scarcity of labeled graph data in many applications. For example, in bioinformatics, obtaining protein graph labels usually needs laborious experiments. Recently, few-shot learning has been explored to alleviate this problem with only a few labeled graph samples of test classes. The shared sub-structures between training classes and test classes are essential in the few-shot graph classification. Existing methods assume that the test classes belong to the same set of super-classes clustered from training classes. However, according to our observations, the label spaces of training classes and test classes usually do not overlap in a real-world scenario. As a result, the existing methods don't well capture the local structures of unseen test classes. To overcome the limitation, in this paper, we propose a direct method to capture the sub-structures with a well initialized meta-learner within a few adaptation steps. More specifically, (1) we propose a novel framework consisting of a graph meta-learner, which uses GNNs based modules for fast adaptation on graph data, and a step controller for the robustness and generalization of meta-learner; (2) we provide quantitative analysis for the framework and give a graph-dependent upper bound of the generalization error based on our framework; (3) the extensive experiments on real-world datasets demonstrate that our framework gets state-of-the-art results on several few-shot graph classification tasks compared to baselines.