Trajectory anomaly detection, aiming to estimate the anomaly risk of trajectories given the Source-Destination (SD) pairs, has become a critical problem for many real-world applications. Existing solutions directly train a generative model for observed trajectories and calculate the conditional generative probability$P(T \vert C)$as the anomaly risk, where$T$and$C$represent the trajectory and SD pair respectively. However, we argue that the observed trajectories are confounded by road network preference which is a common cause of both SD distribution and trajectories. Existing methods ignore this issue limiting their generalization ability on out-of-distribution trajectories. In this paper, we define the debiased trajectory anomaly detection problem and propose a causal implicit generative model, namely CausalTAD, to solve it. CausalTAD adopts do-calculus to eliminate the confounding bias of road network preference and estimates$P(T\vert do(C))$as the anomaly criterion. Extensive experiments show that CausalTadcan not only achieve superior performance on trained trajectories but also generally improve the performance of out-of-distribution data, with improvements of 2.1% ~ 5.7% and 10.6% ~ 32.7% respectively.

Detecting anomaly edges for dynamic graphs aims to identify edges significantly deviating from the normal pattern and can be applied in various domains, such as cybersecurity, financial transactions and AIOps. With the evolving of time, the types of anomaly edges are emerging and the labeled anomaly samples are few for each type. Current methods are either designed to detect randomly inserted edges or require sufficient labeled data for model training, which harms their applicability for real-world applications. In this paper, we study this problem by cooperating with the rich knowledge encoded in large language models(LLMs) and propose a method, namely AnomalyLLM. To align the dynamic graph with LLMs, AnomalyLLM pretrains a dynamic-aware encoder to generate the representations of edges and reprograms the edges using the prototypes of word embeddings. Along with the encoder, we design an in-context learning framework that integrates the information of a few labeled samples to achieve few-shot anomaly detection. Experiments on four datasets reveal that AnomalyLlmcan not only significantly improve the performance of few-shot anomaly detection, but also achieve superior results on new anomalies without any update of model parameters.

In online advertising, marketing mix modeling (MMM) is employed to predict the gross merchandise volume (GMV) of brand shops and help decision-makers to adjust the budget allocation of various advertising channels. Traditional MMM methods leveraging regression techniques can fail in handling the complexity of marketing. Although some efforts try to encode the causal structures for better prediction, they have the strict restriction that causal structures are prior-known and unchangeable. In this paper, we define a new causal MMM problem that automatically discovers the interpretable causal structures from data and yields better GMV predictions. To achieve causal MMM, two essential challenges should be addressed: (1) Causal Heterogeneity. The causal structures of different kinds of shops vary a lot. (2) Marketing Response Patterns. Various marketing response patterns i.e., carryover effect and shape effect, have been validated in practice. We argue that causal MMM needs dynamically discover specific causal structures for different shops and the predictions should comply with the prior known marketing response patterns. Thus, we propose CausalMMM that integrates Granger causality in a variational inference framework to measure the causal relationships between different channels and predict the GMV with the regularization of both temporal and saturation marketing response patterns. Extensive experiments show that CausalMMM can not only achieve superior performance of causal structure learning on synthetic datasets with improvements of 5.7%\sim 7.1%, but also enhance the GMV prediction results on a representative E-commerce platform.

Temporal data representing chronological observations of complex systems can be ubiquitously collected in smart industry, medicine, finance and etc. In the last decade, many tasks have been studied for mining temporal data and offered significant value for various applications. Among these tasks, causal discovery aims to understand the underlying generation mechanism of temporal data and has attracted much research attention. According to whether the data is calibrated, existing causal discovery approaches can be divided into two subtasks, i.e., multivariate time-series causal discovery, and event sequence causal discovery. Previous tutorials or surveys have primarily focused on causal discovery from time-series data and disregarded the second ones. In this tutorial, we elucidate the correlation between the two subtasks and provide a comprehensive review of the existing solutions. Moreover, we offer some potential applications and summarize new perspectives for discovering causal relations from temporal data. We hope the audiences can obtain a systematic overview of this topic and inspire some new ideas for their own research.

With the emerging of smartphones, mobile games have attracted billions of players and occupied most of the share for game companies. On the other hand, mobile game cheating, aiming to gain improper advantages by using programs that simulate the players' inputs, severely damages the game's fairness and harms the user experience. Therefore, detecting mobile game cheating is of great importance for mobile game companies. Many PC game-oriented cheating detection methods have been proposed in the past decades, however, they can not be directly adopted in mobile games due to the concern of privacy, power, and memory limitations of mobile devices. Even worse, in practice, the cheating programs are quickly updated, leading to the label scarcity for novel cheating patterns. To handle such issues, we in this paper introduce a mobile game cheating detection framework, namely FCDGame, to detect the cheats under the few-shot learning framework. FCDGame only consumes the screen sensor data, recording users' touch trajectories, which is less sensitive and more general for almost all mobile games. Moreover, a Hierarchical Trajectory Encoder and a Cross-pattern Meta Learner are designed in FCDGame to capture the intrinsic characters of mobile games and solve the label scarcity problem, respectively. Extensive experiments on two real online games show that FCDGame achieves almost 10% improvements in detection accuracy with only few fine-tuned samples.

This paper studies the task of detecting bots for online mobile games. Considering the fact of lacking labeled cheating samples and restricted available data in the real detection systems, we aim to study the finger operations captured by screen sensors to infer the potential bots in an unsupervised way. In detail, we introduce a Transformer-style detection model, namely FingFormer. It studies the finger operations in the format of graph structure in order to capture the spatial and temporal relatedness between the two hands’ operations. To optimize the model in an unsupervised way, we introduce two contrastive learning strategies to refine both finger moving patterns and players’ operation habits. We conduct extensive experiments under different experimental environments, including the synthetic dataset, the offline dataset, as well as the large-scale online data flow from three mobile games. The multi-facet experiments illustrate the proposed model is both effective and general to detect the bots for different mobile games.