The integration of mobile/smartphones into daily life represents a fundamental aspect of modern living. With the increasing number of mobile users, businesses face a critical need to offer customers the convenience of mobile phone payments. However, widespread adoption faces resistance due to perceived risks, a concern influenced by individual personalities. This study delves into how personality traits affect perceptions of risk, impacting the adoption of mobile payments. The findings provide concrete evidence of personality’s significant role in determining the intention to use mobile payment. Notably, the study reveals a correlation between traits such as openness and agreeableness with the perception of risk linked to mobile payments. Moreover, the perceived risk associated with mobile payments was found to significantly influence individuals’ intentions to use this payment channel. The study illuminates how personalities shape risk perceptions, shedding light on the vital interplay between personal traits and the adoption of mobile payment technologies.

When compared to Western countries, social commerce is growing much more rapidly in Asian countries. This is especially the case in Southeast Asian countries. This study compares the influential social commerce factors in the USA, Thailand, and Vietnam. Five hundred and twenty-five (525) Americans, three hundred seventeen (317) Thai and four hundred and forty-seven (447) Vietnamese participated in this study. The results of this study reveal the commonalities and differences in social commerce usage between Eastern and Western countries. Using structural equation modeling, this study provides evidence that normative beliefs, technology competency, perceived security, perceived privacy, and perceived usefulness significantly influence the decision to use social commerce in all three countries. While the factor perceived ease of use was only significant in Vietnam, perceived trust was significant in the USA and Thailand, and perceived social presence was significant in Thailand and Vietnam.

Facebook commerce has become increasingly popular, especially for consumer-to-consumer (C2C) transactions. This trading channel is highly utilized for local transactions and for connecting people with similar interests, thus making it an especially useful channel for buying and selling pre-owned luxury products. This study aims at examining the determinants of customers' social image satisfaction with the purchase of pre-owned luxury brand watches via the Facebook-commerce channel. Data were collected from two hundred Thai consumers who are the members of the pre-owned luxury brand watch Facebook group. The results revealed factors which significantly influence customers' social image satisfaction toward a pre-owned luxury brand watch. The findings also showed that the perceived symbolic value plays an important mediating role in the relationship between perceived experiential value and social image satisfaction.

Previous studies on the intention to use mobile payment were mainly conducted using traditional technology acceptance models, which focus on positive factors and ignore negative factors influencing the intention to use mobile payment in both developed and developing countries. This study is conducted in a newly emerging country, Vietnam – a trusted destination for multinational companies to do business and reposition their global supply chains. With the integration of positive and negative factors into an extended research model to examine their influence on the intention to use mobile payment, the results show that perceived privacy and perceived security contribute to overall perceived risk. Moreover, perceived risk and perceived compatibility are two determinants of intention to use mobile payment. Theoretical and managerial implications are drawn and directions for future research are outlined.

With the rapid growth in the number of people using social networking sites, businesses are attempting to engage their customers by establishing social commerce websites, which provide customers with a new shopping experience. This new commerce channel allows customers to share their experience and attain information from other customers. Nevertheless, not all consumers are ready to engage in this type of shopping. Whether customers will adopt this new shopping avenue may depend on their personality types and demographic characteristics. Based on the Myers–Briggs Type Indicator (MBTI), this study investigates whether consumers’ preferences on social commerce are influenced by their personalities and demographic characteristics. The findings reveal a significant difference between the personality types of judging and perceiving. Desirable features as well as factors that encourage and discourage customers from using social commerce websites are also identified. Implications for the social commerce research field and practical applications are also discussed.

Social commerce research to date has been heavily focused on developed economies even though social commerce in developing economies still has the potential for double-digit growth. The purpose of this study is to identify the factors that influence social commerce adoption in Thailand. Three hundred and seventeen (317) online Thai consumers participated in this study. The resulting data was analyzed using SEM to identify the factors that influence social commerce adoption among Thai consumers. The results of this study reveal that the factors of normative beliefs, technology competency, perceived security, perceived privacy, perceived ease of use, perceived usefulness, perceived trust, and perceived social presence are significant among Thai consumers in their decision to adopt social commerce. Both research and practical implications are to be gained by exploring these factors which influence social commerce adoption in emerging economies.

Social networking websites are enjoying widespread usage throughout the world. Its applications are playing a significant role in marketing by allowing users to share information about products and services such as reviews, opinions, and even purchasing behavior with their network of friends and family. These social networks provide new opportunities to communicate with existing customers and attract new customers through the social networks of individuals. Despite its popularity, not all consumers are ready to embrace it. This study aims at examining the factors that influence consumers to engage in social commerce. The research findings contribute to consumer behavior theory by revealing factors that can encourage consumers to participate in social commerce. Results from this study should help online merchants better understand how to effectively reach online consumers through social commerce.