Industrial large-scale recommendation models (LRMs) face the challenge of jointly modeling long-range user behavior sequences and heterogeneous non-sequential features under strict efficiency constraints. However, most existing architectures employ a decoupled pipeline: long sequences are first compressed with a query-token based sequence compressor like LONGER, followed by fusion with dense features through token-mixing modules like RankMixer, which thereby limits both the representation capacity and the interaction flexibility. This paper presents HyFormer, a unified hybrid transformer architecture that tightly integrates long-sequence modeling and feature interaction into a single backbone. From the perspective of sequence modeling, we revisit and redesign query tokens in LRMs, and frame the LRM modeling task as an alternating optimization process that integrates two core components: Query Decoding which expands non-sequential features into Global Tokens and performs long sequence decoding over layer-wise key-value representations of long behavioral sequences; and Query Boosting which enhances cross-query and cross-sequence heterogeneous interactions via efficient token mixing. The two complementary mechanisms are performed iteratively to refine semantic representations across layers. Extensive experiments on billion-scale industrial datasets demonstrate that HyFormer consistently outperforms strong LONGER and RankMixer baselines under comparable parameter and FLOPs budgets, while exhibiting superior scaling behavior with increasing parameters and FLOPs. Large-scale online A/B tests in high-traffic production systems further validate its effectiveness, showing significant gains over deployed state-of-the-art models. These results highlight the practicality and scalability of HyFormer as a unified modeling framework for industrial LRMs.

Recent progress on large language models (LLMs) has spurred interest in scaling up recommendation systems, yet two practical obstacles remain. First, training and serving cost on industrial Recommenders must respect strict latency bounds and high QPS demands. Second, most human-designed feature-crossing modules in ranking models were inherited from the CPU era and fail to exploit modern GPUs, resulting in low Model Flops Utilization (MFU) and poor scalability. We introduce RankMixer, a hardware-aware model design tailored towards a unified and scalable feature-interaction architecture. RankMixer retains the transformer's high parallelism while replacing quadratic self-attention with multi-head token mixing module for higher efficiency. Besides, RankMixer maintains both the modeling for distinct feature subspaces and cross-feature-space interactions with Per-token FFNs. We further extend it to one billion parameters with a Sparse-MoE variant for higher ROI. A dynamic routing strategy is adapted to address the inadequacy and imbalance of experts training. Experiments show RankMixer's superior scaling abilities on a trillion-scale production dataset. By replacing previously diverse handcrafted low-MFU modules with RankMixer, we boost the model MFU from 4.5% to 45%, and scale our online ranking model parameters by two orders of magnitude while maintaining roughly the same inference latency. We verify RankMixer's universality with online A/B tests across two core application scenarios (Recommendation and Advertisement). Finally, we launch 1B Dense-Parameters RankMixer for full traffic serving without increasing the serving cost, which improves user active days by 0.3% and total in-app usage duration by 1.08%.

Users generally exhibit complex behavioral patterns and diverse intentions in multiple business scenarios of super APPs, presenting great challenges to industrial multi-domain recommenders. Current researches and practices generally emphasize sophisticated network structures to accommodate diverse data distributions, while neglecting the inherent understanding of user behavioral sequence from the multi-domain perspective. In this paper, we present Adaptive Domain Scaling (ADS) model, which comprehensively enhances the personalization capability in target-aware sequence modeling across multiple domains. Specifically, ADS comprises of two major modules, including personalized sequence representation generation (PSRG) and personalized candidate representation generation (PCRG). The modules contribute to the tailored multi-domain modeling by dynamically learning both the user interacted item representation and the candidate target item representation, facilitating adaptive user intention understanding. Experiments on both a public and two billion-scaled industrial datasets, and online A/B tests on two influential business scenarios at ByteDance validate its effectiveness. Currently, ADS has been fully deployed in dozens of recommendation services at ByteDance, serving billions of users.

Sequential recommendation, a critical task in recommendation systems, predicts the next user action based on the understanding of the user's historical behaviors. Conventional studies mainly focus on cross-behavior modeling with self-attention based methods while neglecting comprehensive user interest modeling for more dimensions. In this study, we propose a novel sequential recommendation model, Pyramid Mixer, which leverages the MLP-Mixer architecture to achieve efficient and complete modeling of user interests. Our method learns comprehensive user interests via cross-behavior and cross-feature user sequence modeling. The mixer layers are stacked in a pyramid way for cross-period user temporal interest learning. Through extensive offline and online experiments, we demonstrate the effectiveness and efficiency of our method, and we obtain a +0.106% improvement in user stay duration and a +0.0113% increase in user active days in the online A/B test. The Pyramid Mixer has been successfully deployed on the industrial platform, demonstrating its scalability and impact in real-world applications.