Extreme Classification (XC) aims to map a query to the most relevant documents from a very large document set. XC algorithms used in real-world applications typically learn this mapping from datasets curated from implicit feedback, such as user clicks. However, these datasets often suffer from missing labels. In this work, we observe that systematic missing labels lead to missing knowledge, which is critical for modelling relevance between queries and documents. We formally show that this absence of knowledge is hard to recover using existing methods such as propensity weighting and data imputation strategies that solely rely on the training dataset. While Large Language Models (LLMs) provide an attractive solution to augment the missing knowledge, leveraging them in applications with low latency requirements and large document sets is challenging. To mitigate missing knowledge at scale, we propose SKIM (Scalable Knowledge Infusion for Missing Labels), an algorithm that leverages a combination of Small Language Models or SLMs, e.g., Llama2-7b, and abundant unstructured meta-data to effectively address the missing label problem. We show the efficacy of our method on large-scale public datasets through a combination of unbiased evaluation strategies, such as exhaustive human annotations and simulation-based evaluation benchmarks. SKIM outperforms existing methods on Recall@100 by more than 10 absolute points. Additionally, SKIM scales to proprietary query-ad retrieval datasets containing 10 million documents, outperforming baseline methods by 12% in offline evaluations and increasing ad click-yield by 1.23% in an online A/B test conducted on Bing Search. We release the code and trained models at: github.com/bicycleman15/skim

Generative Retrieval introduces a new approach to Information Retrieval by reframing it as a constrained generation task, leveraging recent advancements in Autoregressive (AR) language models. However, AR-based Generative Retrieval methods suffer from high inference latency and cost compared to traditional dense retrieval techniques, limiting their practical applicability. This paper investigates fully Non-autoregressive (NAR) language models as a more efficient alternative for generative retrieval. While standard NAR models alleviate latency and cost concerns, they exhibit a significant drop in retrieval performance (compared to AR models) due to their inability to capture dependencies between target tokens. To address this, we question the conventional choice of limiting the target token space to solely words or sub-words. We propose PIXNAR, a novel approach that expands the target vocabulary of NAR models to include multi-word entities and common phrases (up to 5 million tokens), thereby reducing token dependencies. PIXNAR employs inference optimization strategies to maintain low inference latency despite the significantly larger vocabulary. Our results demonstrate that PIXNAR achieves a relative improvement of 31.0% in MRR@10 on MS MARCO and 23.2% in Hits@5 on Natural Questions compared to standard NAR models with similar latency and cost. Furthermore, online A/B experiments on a large commercial search engine show significant increase in clicks and revenue.

Given an input query, a recommendation model is trained using user feedback data (e.g., click data) to output a ranked list of items. In real-world systems, besides accuracy, an important consideration for a new model is novelty of its top-k recommendations w.r.t. an existing deployed model. However, novelty of top-k items is a difficult goal to optimize a model for, since it involves a non-differentiable sorting operation on the model's predictions. Moreover, novel items, by definition, do not have any user feedback data. Given the semantic capabilities of large language models, we address these problems using a reinforcement learning (RL) formulation where large language models provide feedback for the novel items. However, given millions of candidate items, the sample complexity of a standard RL algorithm can be prohibitively high. To reduce sample complexity, we reduce the top-k list reward to a set of item-wise rewards and reformulate the state space to consist of tuples such that the action space is reduced to a binary decision; and show that this reformulation results in a significantly lower complexity when the number of items is large. We evaluate the proposed algorithm on improving novelty for a query-ad recommendation task on a large-scale search engine. Compared to supervised finetuning on recent pairs, the proposed RL-based algorithm leads to significant novelty gains with minimal loss in recall. We obtain similar results on the ORCAS query-webpage matching dataset and a product recommendation dataset based on Amazon reviews.

We develop accurate and efficient solutions for large-scale retrieval tasks where novel (zero-shot) items can arrive continuously at a rapid pace. Conventional Siamese-style approaches embed both queries and items through a small encoder and retrieve the items lying closest to the query. While this approach allows efficient addition and retrieval of novel items, the small encoder lacks sufficient capacity for the necessary world knowledge in complex retrieval tasks. The extreme classification approaches have addressed this by learning a separate classifier for each item observed in the training set which significantly increases the representation capacity of the model. Such classifiers outperform Siamese approaches on observed items, but cannot be trained for novel items due to data and latency constraints. To bridge these gaps, this paper develops: (1) A new algorithmic framework, EMMETT, which efficiently synthesizes classifiers on-the-fly for novel items, by relying on the readily available classifiers for observed items; (2) A new algorithm, IRENE, which is a simple and effective instance of EMMETT that is specifically suited for large-scale deployments, and (3) A new theoretical framework for analyzing the generalization performance in large-scale zero-shot retrieval which guides our algorithm and training related design decisions. Comprehensive experiments are conducted on a wide range of retrieval tasks which demonstrate that IRENE improves the zero-shot retrieval accuracy by up to 15% points in Recall@10 when added on top of leading encoders. Additionally, on an online A/B test in a large-scale ad retrieval task in a major search engine, IRENE improved the ad click-through rate by 4.2%. Lastly, we validate our design choices through extensive ablative experiments. The source code for IRENE is available at https://aka.ms/irene.

Named entity recognition (NER) is a crucial task for online advertisement. State-of-the-art solutions leverage pre-trained language models for this task. However, three major challenges remain unresolved: web queries differ from natural language, on which pre-trained models are trained; web queries are short and lack contextual information; and labeled data for NER is scarce. We propose DeepTagger, a knowledge-enhanced NER model for web-based ads queries. The proposed knowledge enhancement framework leverages both model-free and model-based approaches. For model-free enhancement, we collect unlabeled web queries to augment domain knowledge; and we collect web search results to enrich the information of ads queries. We further leverage effective prompting methods to automatically generate labels using large language models such as ChatGPT. Additionally, we adopt a model-based knowledge enhancement method based on adversarial data augmentation. We employ a three-stage training framework to train DeepTagger models.

The task of annotating a data point with labels most relevant to it from a large universe of labels is referred to as Extreme Classification (XC). State-of-the-art XC methods have applications in ranking, recommendation, and tagging and mostly employ a combination architecture comprised of a deep encoder and a high-capacity classifier. These two components are often trained in a modular fashion to conserve compute. This paper shows that in XC settings where data paucity and semantic gap issues abound, this can lead to suboptimal encoder training which negatively affects the performance of the overall architecture. The paper then proposes a lightweight alternative DEXA that augments encoder training with auxiliary parameters. Incorporating DEXA into existing XC architectures requires minimal modifications and the method can scale to datasets with 40 million labels and offer predictions that are up to 6% and 15% more accurate than embeddings offered by existing deep XC methods on benchmark and proprietary datasets, respectively. The paper also analyzes DEXA theoretically and shows that it offers provably superior encoder training than existing Siamese training strategies in certain realizable settings. Code for DEXA is available at https://github.com/Extreme-classification/dexa.

Extreme Classification (XC) seeks to tag data points with the most relevant subset of labels from an extremely large label set. Performing deep XC with dense, learnt representations for data points and labels has attracted much attention due to its superiority over earlier XC methods that used sparse, hand-crafted features. Negative mining techniques have emerged as a critical component of all deep XC methods, allowing them to scale to millions of labels. However, despite recent advances, training deep XC models with large encoder architectures such as transformers remains challenging. This paper notices that memory overheads of popular negative mining techniques often force mini-batch sizes to remain small and slow training down. In response, this paper introduces NGAME, a light-weight mini-batch creation technique that offers provably accurate in-batch negative samples. This allows training with larger mini-batches offering significantly faster convergence and higher accuracies than existing negative sampling techniques. NGAME was found to be up to 16% more accurate than state-of-the-art methods on a wide array of benchmark datasets for extreme classification, as well as 3% more accurate at retrieving search engine queries in response to a user webpage visit to show personalized ads. In live A/B tests on a popular search engine, NGAME yielded up to 23% gains in click-through-rates. Code for NGAME is available at https://github.com/Extreme-classification/ngame

Knowledge distillation is an effective way to transfer knowledge from a strong teacher to an efficient student model. Ideally, we expect the better the teacher is, the better the student performs. However, this expectation does not always come true. It is common that a strong teacher model results in a bad student via distillation due to the nonnegligible gap between teacher and student. To bridge the gap, we propose PROD, a PROgressive Distillation method, for dense retrieval. PROD consists of a teacher progressive distillation and a data progressive distillation to gradually improve the student. To alleviate catastrophic forgetting, we introduce a regularization term in each distillation process. We conduct extensive experiments on seven datasets including five widely-used publicly available benchmarks: MS MARCO Passage, TREC Passage 19, TREC Document 19, MS MARCO Document, and Natural Questions, as well as two industry datasets: Bing-Rel and Bing-Ads. PROD achieves the state-of-the-art in the distillation methods for dense retrieval. Our 6-layer student model even surpasses most of the existing 12-layer models on all five public benchmarks. The code and models are released in https://github.com/microsoft/SimXNS.

This paper develops the GalaXC algorithm for Extreme Classification, where the task is to annotate a document with the most relevant subset of labels from an extremely large label set. Extreme classification has been successfully applied to several real world web-scale applications such as web search, product recommendation, query rewriting, etc. GalaXC identifies two critical deficiencies in leading extreme classification algorithms. First, existing approaches generally assume that documents and labels reside in disjoint sets, even though in several applications, labels and documents cohabit the same space. Second, several approaches, albeit scalable, do not utilize various forms of metadata offered by applications, such as label text and label correlations. To remedy these, GalaXC presents a framework that enables collaborative learning over joint document-label graphs at massive scales, in a way that naturally allows various auxiliary sources of information, including label metadata, to be incorporated. GalaXC also introduces a novel label-wise attention mechanism to meld high-capacity extreme classifiers with its framework. An efficient end-to-end implementation of GalaXC is presented that could be trained on a dataset with 50M labels and 97M training documents in less than 100 hours on 4 × V100 GPUs. This allowed GalaXC to not only scale to applications with several millions of labels, but also be up to 18% more accurate than leading deep extreme classifiers, while being upto 2-50 × faster to train and 10 × faster to predict on benchmark datasets. GalaXC is particularly well-suited to warm-start scenarios where predictions need to be made on data points with partially revealed label sets, and was found to be up to 25% more accurate than extreme classification algorithms specifically designed for warm start settings. In A/B tests conducted on the Bing search engine, GalaXC could improve the Click Yield (CY) and coverage by 1.52% and 1.11% respectively. Code for GalaXC is available at https://github.com/Extreme-classification/GalaXC

Pre-trained language models have achieved great success in a wide variety of natural language processing (NLP) tasks, while the superior performance comes with high demand in computational resources, which hinders the application in low-latency information retrieval (IR) systems. To address the problem, we present TwinBERT model, which has two improvements: 1) represent query and document separately using twin-structured encoders and 2) each encoder is a highly compressed BERT-like model with less than one third of the parameters. The former allows document embeddings to be pre-computed offline and cached in memory, which is different from BERT, where the two input sentences are concatenated and encoded together. The change saves large amount of computation time, however, it is still not sufficient for real-time retrieval considering the complexity of BERT model itself. To further reduce computational cost, a compressed multi-layer transformer encoder is proposed with special training strategies as a substitution of the original complex BERT encoder. Lastly, two versions of TwinBERT are developed to combine the query and keyword embeddings for retrieval and relevance tasks correspondingly. Both of them have met the real-time latency requirement and achieve close or on-par performance to BERT-Base model.

Rapid advances in GPU hardware and multiple areas of Deep Learning open up a new opportunity for billion-scale information retrieval with exhaustive search. Building on top of the powerful concept of semantic learning, this paper proposes a Recurrent Binary Embedding (RBE) model that learns compact representations for real-time retrieval. The model has the unique ability to refine a base binary vector by progressively adding binary residual vectors to meet the desired accuracy. The refined vector enables efficient implementation of exhaustive similarity computation with bit-wise operations, followed by a near-lossless k-NN selection algorithm, also proposed in this paper. The proposed algorithms are integrated into an end-to-end multi-GPU system that retrieves thousands of top items from over a billion candidates in real-time. The RBE model and the retrieval system were evaluated with data from a major paid search engine. When measured against the state-of-the-art model for binary representation and the full precision model for semantic embedding, RBE significantly outperformed the former, and filled in over 80% of the AUC gap in-between. Experiments comparing with our production retrieval system also demonstrated superior performance. While the primary focus of this paper is to build RBE based on a particular class of semantic models, generalizing to other types is straightforward, as exemplified by two different models at the end of the paper.

Manually crafted combinatorial features have been the "secret sauce" behind many successful models. For web-scale applications, however, the variety and volume of features make these manually crafted features expensive to create, maintain, and deploy. This paper proposes the Deep Crossing model which is a deep neural network that automatically combines features to produce superior models. The input of Deep Crossing is a set of individual features that can be either dense or sparse. The important crossing features are discovered implicitly by the networks, which are comprised of an embedding and stacking layer, as well as a cascade of Residual Units. Deep Crossing is implemented with a modeling tool called the Computational Network Tool Kit (CNTK), powered by a multi-GPU platform. It was able to build, from scratch, two web-scale models for a major paid search engine, and achieve superior results with only a sub-set of the features used in the production models. This demonstrates the potential of using Deep Crossing as a general modeling paradigm to improve existing products, as well as to speed up the development of new models with a fraction of the investment in feature engineering and acquisition of deep domain knowledge.