This study aims to evaluate the sentiment of financial texts using large language models (LLMs) and to empirically determine whether LLMs exhibit company-specific biases in sentiment analysis. Specifically, we examine the impact of general knowledge about firms on the sentiment measurement of texts by LLMs. Firstly, we compare the sentiment scores of financial texts by LLMs when the company name is explicitly included in the prompt versus when it is not. We define and quantify companyspecific bias as the difference between these scores. Next, we construct an economic model to theoretically evaluate the impact of sentiment bias on investor behavior. This model helps us understand how biased LLM investments, when widespread, can distort stock prices. This implies the potential impact on stock prices if investments driven by biased LLMs become dominant in the future. Finally, we conduct an empirical analysis using Japanese financial text data to examine the relationship between firm-specific sentiment bias, corporate characteristics, and stock performance.

Machine learning is an increasingly popular tool with some success in predicting stock prices. One promising method is the Trader-Company (TC) method, which takes into account the dynamism of the stock market and has both high predictive power and interpretability. Machine learning-based stock prediction methods, including the TC method, have been concentrating on point prediction. However, point prediction in the absence of uncertainty estimates lacks credibility quantification and raises concerns about safety. The challenge in this paper is to make an investment strategy that combines high predictive power and the ability to quantify uncertainty. We propose a novel approach called Uncertainty Aware Trader-Company Method (UTC) method. The core idea of this approach is to combine the strengths of both frameworks by merging the TC method with the probabilistic modeling, which provides probabilistic predictions and uncertainty estimations. We expect this to retain the predictive power and interpretability of the TC method while capturing the uncertainty. We theoretically prove that the proposed method estimates the posterior variance and does not introduce additional biases from the original TC method. We conduct a comprehensive evaluation of our approach based on the synthetic and real market datasets. We confirm with synthetic data that the UTC method can detect situations where the uncertainty increases and the prediction is difficult. We also confirmed that the UTC method could detect abrupt changes in data-generating distributions. We demonstrate with real market data that the UTC method can achieve higher returns and lower risks than baselines.