Text-to-image models such as stable diffusion have opened a plethora of opportunities for generating art. Recent literature has surveyed the use of text-to-image models for enhancing the work of many creative artists. Many e-commerce platforms employ a manual process to generate the banners, which is time-consuming and has limitations of scalability. In this work, we demonstrate the use of text-to-image models for generating personalized web banners with dynamic content for online shoppers based on their interactions. The novelty in this approach lies in converting users' interaction data to meaningful prompts without human intervention. To this end, we utilize a large language model (LLM) to systematically extract a tuple of attributes from item meta-information. The attributes are then passed to a text-to-image model via prompt engineering to generate images for the banner. Our results show that the proposed approach can create high-quality personalized banners for users.

In e-Commerce Industry, customers’ purchase decision of an item are usually influenced by the reference price of that item, which is implied within the context of the items (e.g. prices of an item set from search/recommendation) or external environments (e.g. prices from another e-Commerce platform). Despite of the prevalence and influence of the reference price on customers’ behavior, existing works in Information Retrieval domain do not exploit the value of the reference price in ranking problems. In this paper, we propose a list-wise ranking model named "Prospect-Net" by incorporating the prospect theory, which is the theoretical foundation for framing the reference price. We consider the Top-K retrieval task under a product recommendation setting, and demonstrate the effectiveness of Prospect-Net to capture various forms of reference price under different scenarios. Polynomial solutions are proposed to solve the Top-K retrieval problem for some of the cases where the reference price is dependent on the recommended set of items to the user. Both offline e valuation and online experiments are performed on a real-world industrial dataset with significant performance improvement.