Search and recommendation (S&R) are two integral components of modern online platforms, both aiming to model and satisfy user information needs. This shared objective motivates a unified modeling paradigm that enables richer user modeling and improves the effectiveness of both tasks. Recent attempts to unify S&R formulate item ranking in both tasks as conditional generation. While this paradigm is promising, existing methods rely on full fine-tuning, which is computationally expensive and limits scalability. Parameter-efficient fine-tuning (PEFT) offers a more practical alternative but faces two critical challenges in unifying S&R: (1) gradient conflicts across tasks due to divergent optimization objectives, and (2) shifts in user intent understanding caused by overfitting to fine-tuning data, which distort general-domain knowledge and weaken LLM reasoning. To address these issues, we propose Gradient Multi-Subspace Tuning (GEMS), a novel framework that unifies S&R with LLMs while alleviating gradient conflicts and preserving general-domain knowledge. GEMS introduces (1) Multi-Subspace Decomposition, which disentangles shared and task-specific optimization signals into complementary low-rank subspaces, thereby reducing destructive gradient interference, and (2) Null-Space Projection, which constrains parameter updates to a subspace orthogonal to the general-domain knowledge space, mitigating shifts in user intent understanding. Extensive experiments on benchmark datasets show that GEMS consistently outperforms the state-of-the-art baselines across both search and recommendation tasks, and the gains remain consistent when scaling to billion-parameter LLMs.

Computer Systems, Imagery and Media

Fairness is an increasingly important factor in re-ranking tasks. Prior work has identified a trade-off between ranking accuracy and item fairness. However, the underlying mechanisms are still not fully understood. An analogy can be drawn between re-ranking and the dynamics of economic transactions. The accuracy-fairness trade-off parallels the coupling of the commodity tax transfer process. Fairness considerations in re-ranking, similar to a commodity tax on suppliers, ultimately translate into a cost passed on to consumers. Analogously, item-side fairness constraints result in a decline in user-side accuracy. In economics, the extent to which commodity tax on the supplier (item fairness) transfers to commodity tax on users (accuracy loss) is formalized using the notion of elasticity. The re-ranking fairness-accuracy trade-off is similarly governed by the elasticity of utility between item groups. This insight underscores the limitations of current fair re-ranking evaluations, which often rely solely on a single fairness metric, hindering comprehensive assessment of fair re-ranking algorithms.

Recommender systems often grapple with noisy implicit feedback. Most studies alleviate the noise issues from data cleaning perspective such as data resampling and reweighting, but they are constrained by heuristic assumptions. Another denoising avenue is from model perspective, which proactively injects noises into user-item interactions and enhances the intrinsic denoising ability of models. However, this kind of denoising process poses significant challenges to the recommender model's representation capacity to capture noise patterns.

Collaborative Filtering (CF) has been widely applied for personalized recommendations in various industrial applications. However, due to the training strategy of Empirical Risk Minimization, CF models tend to favor popular items, resulting in inferior performance on sparse users and items. To enhance the CF representation learning of sparse users and items without sacrificing the performance of popular items, we propose a novel Popularity- aware Distributionally Robust Optimization (PDRO) framework. In particular, PDRO emphasizes the optimization of sparse users/items, while incorporating item popularity to preserve the performance of popular items through two modules. First, an implicit module develops a new popularity-aware DRO objective, paying more attention to items that will potentially become popular over time. Second, an explicit module that directly predicts the popularity of items to help the estimation of user-item matching scores. We apply PDRO to a micro-video recommendation scenario and implement it on two representative backend models. Extensive experiments on a real-world industrial dataset, as well as two public benchmark datasets, validate the efficacy of our proposed PDRO. Additionally, we perform an offline A/B test on the industrial dataset, further demonstrating the superiority of PDRO in real-world application scenarios.