This research is aimed to understand the intentions of small grocery retailers in adopting social media for marketing purposes. The research used an integrated TAM-TOE framework combined with an SOR framework for understanding factors influencing the intention of small grocery retailers to adopt social media. Mixed methods were used for the study. Initially, in-depth interviews were conducted with 55 retailers to develop a grounded model, which was verified through a survey of 874 retailers. Findings suggest that perceived usefulness and perceived ease of use were positively related to relative advantage, interaction, organizational competency and complexity, bandwagon effect, and competitive pressure. Retailer age and retail outlet also had moderation effects. Small grocery retailers who understand the relative advantage of social media are more likely to adopt it, influenced by the bandwagon effect. Intense competition is also pushing retailers to adopt social media to avoid losing customers and missing out on potential opportunities.

The key objective of this research is to propose and examine a conceptual model that best explains the technology adoption and the continuation intention to use digital wallet from the Indian perspective. The extended unified theory of acceptance and use of technology (UTAUT2) and updated IS success model were used as the background theories to propose a research model for this research. Furthermore, perceived security and perceived privacy was added with the combined model. A cross-sectional design was adopted involving data from 629 faculty members of commerce and management disciplines related to universities across India through a non-probabilistic sampling procedure. Two stage structural equation modelling (SEM) approach was adopted to analyse the data. The results show that technology satisfaction was significantly influenced by effort expectancy, performance expectancy, perceived enjoyment, perceived ubiquity, system quality, information quality, service quality, perceived privacy and perceived security, that finally results in the continuation intention to use.

Indian agricultural value chains are marred with a lack of financial inclusion of smallholder farmers, lengthy payout times, poor quality of products, lack of traceability issues, and lack of industrialization in the value chain. Social entrepreneurs have indispensable tools as information and communication technologies are making inroads in rural developing economies. This study studies the impact of technological capabilities on social entrepreneurship for creating sustainable value creation using survey data from 557 respondents associated with farming and allied activities. The results highlight that digital technology capabilities mediate the relationship between social entrepreneurship and sustainable value creation. The findings present essential insights for academia, practitioners, and policymakers to better shape policies and decisions on social entrepreneurship.