In app recommendation, user cold-start remains a fundamental challenge in recommender systems. Existing approaches primarily focus on efficiently leveraging limited data or transferring knowledge from active users to alleviate the user cold-start problem, yet they often overlook the influence of feature interactions on user cold-start. We group features according to their semantic types and identify an interesting phenomenon: user attribute features and behavioral sequence features interfere with each other, thereby constraining the model's ability to represent cold-start users effectively. We attribute this issue to differences in the latent space distributions and learning complexities of the two feature types, which hinder the model from accurately capturing cold-start users' interests. To address this challenge, we propose the AFIM architecture, which decouples the learning of user attribute and behavior sequential features. AFIM leverages a lightweight attention module to explicitly capture user interests from behavioral sequences, thereby reducing the learning burden on downstream recommendation networks. Additionally, it incorporates feature decoupling and dynamic fusion modules to mitigate learning bias arising from heterogeneous feature spaces. Extensive experiments on two public datasets and two industrial datasets demonstrate that AFIM consistently outperforms SOTA baselines, highlighting its effectiveness in user cold-start scenarios.

Enabling large language models (LLMs) to effectively process and reason with graph-structured data remains a significant challenge despite their remarkable success in natural language tasks. Current approaches either convert graph structures into verbose textual descriptions, consuming substantial computational resources, or employ complex graph neural networks as tokenizers, which introduce significant training overhead. To bridge this gap, we present NT-LLM, a novel framework with an anchor-based positional encoding scheme for graph representation. Our approach strategically selects reference nodes as anchors and encodes each node's position relative to these anchors, capturing essential topological information without the computational burden of existing methods. Notably, we identify and address a fundamental issue: the inherent misalignment between discrete hop-based distances in graphs and continuous distances in embedding spaces. By implementing a rank-preserving objective for positional encoding pretraining, NT-LLM achieves superior performance across diverse graph tasks ranging from basic structural analysis to complex reasoning scenarios. Our comprehensive evaluation demonstrates that this lightweight yet powerful approach effectively enhances LLMs' ability to understand and reason with graph-structured information, offering an efficient solution for graph-based applications of language models.

In modern recommender systems, especially in e-commerce, predicting multiple targets such as click-through rate (CTR) and post-view conversion rate (CTCVR) is common. Multi-task recommender systems are increasingly popular in both research and practice, as they leverage shared knowledge across diverse business scenarios to enhance performance. However, emerging real-world scenarios and data privacy concerns complicate the development of a unified multi-task recommendation model.

Predicting click-through rate (CTR) is a critical task in recommendation systems, where the models are optimized with pointwise loss to infer the probability of items being clicked. In industrial practice, applications also require ranking items based on these probabilities. Existing solutions primarily combine the ranking-based loss, i.e., pairwise and listwise loss, with CTR prediction. However, they can hardly calibrate or generalize well in CTR scenarios where the clicks reflect the binary preference. This is because the binary click feedback leads to a large number of ties, which renders high data sparsity. In this paper, we propose an effective data augmentation strategy, named Beyond Binary Preference (BBP) training framework, to address this problem. Our key idea is to break the ties by leveraging Bayesian approaches, where the beta distribution models click behavior as probability distributions in the training data that naturally break ties. Therefore, we can obtain an auxiliary training label that generates more comparable pairs and improves the ranking performance. Besides, BBP formulates ranking and calibration as a multi-task framework to optimize both objectives simultaneously. Through extensive offline experiments and online tests on various datasets, we demonstrate that BBP significantly outperforms state-of-the-art methods in both ranking and calibration capabilities, showcasing its effectiveness in addressing the limitations of existing methods. Our code is available at https://github.com/AlvinIsonomia/BBP.

Community detection on attributed graphs with rich semantic and topological information offers great potential for real-world network analysis, especially user matching in online games. Graph Neural Networks (GNNs) have recently enabled Deep Graph Clustering (DGC) methods to learn cluster assignments from semantic and topological information. However, their success depends on the prior knowledge related to the number of communities K, which is unrealistic due to the high costs and privacy issues of acquisition. In this paper, we investigate the community detection problem without prior K, referred to as K-Free Community Detection problem. To address this problem, we propose a novel Deep Adaptive and Generative model~(DAG) for community detection without specifying the prior K. DAG consists of three key components, i.e., a node representation learning module with masked attribute reconstruction, a community affiliation readout module, and a community number search module with group sparsity. These components enable DAG to convert the process of non-differentiable grid search for the community number, i.e., a discrete hyperparameter in existing DGC methods, into a differentiable learning process. In such a way, DAG can simultaneously perform community detection and community number search end-to-end. To alleviate the cost of acquiring community labels in real-world applications, we design a new metric, EDGE, to evaluate community detection methods even when the labels are not feasible. Extensive offline experiments on five public datasets and a real-world online mobile game dataset demonstrate the superiority of our DAG over the existing state-of-the-art (SOTA) methods. DAG has a relative increase of 7.35% in teams in a Tencent online game compared with the best competitor.

The innovative Federated Multi-Task Learning (FMTL) approach consolidates the benefits of Federated Learning (FL) and Multi-Task Learning (MTL), enabling collaborative model training on multi-task learning datasets. However, a comprehensive evaluation method, integrating the unique features of both FL and MTL, is currently absent in the field. This paper fills this void by introducing a novel framework, FMTL-Bench, for systematic evaluation of the FMTL paradigm. This benchmark covers various aspects at the data, model, and optimization algorithm levels, and comprises seven sets of comparative experiments, encapsulating a wide array of non-independent and identically distributed (Non-IID) data partitioning scenarios. We propose a systematic process for comparing baselines of diverse indicators and conduct a case study on communication expenditure, time, and energy consumption. Through our exhaustive experiments, we aim to provide valuable insights into the strengths and limitations of existing baseline methods, contributing to the ongoing discourse on optimal FMTL application in practical scenarios. The source code can be found at https://github.com/youngfish42/FMTL-Benchmark.

Sequential recommendation (SR) models are typically trained on user-item interactions which are affected by the system exposure bias, leading to the user preference learned from the biased SR model not being fully consistent with the true user preference. Exposure bias refers to the fact that user interactions are dependent upon the partial items exposed to the user. Existing debiasing methods do not make full use of the system exposure data and suffer from sub-optimal recommendation performance and high variance.

Data-efficient learning on graphs (GEL) is essential in real-world applications. Existing GEL methods focus on learning useful representations for nodes, edges, or entire graphs with "small" labeled data. But the problem of data-efficient learning for subgraph prediction has not been explored. The challenges of this problem lie in the following aspects: 1) It is crucial for subgraphs to learn positional features to acquire structural information in the base graph in which they exist. Although the existing subgraph neural network method is capable of learning disentangled position encodings, the overall computational complexity is very high. 2) Prevailing graph augmentation methods for GEL, including rule-based, sample-based, adaptive, and automated methods, are not suitable for augmenting subgraphs because a subgraph contains fewer nodes but richer information such as position, neighbor, and structure. Subgraph augmentation is more susceptible to undesirable perturbations. 3) Only a small number of nodes in the base graph are contained in subgraphs, which leads to a potential "bias" problem that the subgraph representation learning is dominated by these "hot" nodes. By contrast, the remaining nodes fail to be fully learned, which reduces the generalization ability of subgraph representation learning. In this paper, we aim to address the challenges above and propose a Position-Aware Data-Efficient Learning framework for subgraph neural networks called PADEL. Specifically, we propose a novel node position encoding method that is anchor-free, and design a new generative subgraph augmentation method based on a diffused variational subgraph autoencoder, and we propose exploratory and exploitable views for subgraph contrastive learning. Extensive experiment results on three real-world datasets show the superiority of our proposed method over state-of-the-art baselines.

Numerical features (e.g., statistical features) are widely used in recommender systems and online advertising. Existing approaches for numerical feature representation in industry are primarily based on discretization. However, hard-discretization based methods (e.g., Equal Distance Discretization) are deficient in continuity while soft-discretization based methods (e.g., AutoDis) lack discriminability. To emphasize both continuity and discriminability for numerical features, we propose an end-to-end representation learning framework named NaryDis. Specifically, NaryDis first leverages hybrid n-ary encoding as an automatic discretization module to generate hybrid-grained discretization results (multiple encoded sequences). Each position of the encoded sequence is assigned with a positional embedding and an intra-ary attention network is leveraged to aggregate the positional embeddings for obtaining ary-wise representations. Then an inter-ary attention is adopted to assemble these representations, which are further constrained by a self-supervised regularization module. Comprehensive experiments on two public datasets are conducted to show the superiority and compatibility of NaryDis. Besides, we deeply investigate the properties of continuity and discriminability. Moreover, we further verify the effectiveness of NaryDis on a large-scale industrial advertisement dataset.

Variational AutoEncoder (VAE) is a popular deep generative framework with a solid theoretical basis. There are many research efforts on improving VAE. Among the existing works, a recently proposed deterministic Regularized AutoEncoder (RAE) provides a new scheme for generative modeling. RAE fixes the variance of the inferred Gaussian approximate posterior distribution as a hyperparameter, and substitutes the stochastic encoder by injecting noise into the input of a deterministic decoder. However, the deterministic RAE has three limitations: 1) RAE needs to fit the variance; 2) RAE requires ex-post density estimation to ensure sample quality; 3) RAE employs an additional gradient regularization to ensure training smoothness. Thus, it raises an interesting research question: Can we maintain the flexibility of variational inference while simplifying VAE, and at the same time ensuring a smooth training process to obtain good generative performance? Based on the above motivation, in this paper, we propose a novel Semi-deterministic and Contrastive Variational Graph autoencoder (SCVG) for item recommendation. The core design of SCVG is to learn the variance of the approximate Gaussian posterior distribution in a semi-deterministic manner by aggregating inferred mean vectors from other connected nodes via graph convolution operation. We analyze the expressive power of SCVG for the Weisfeiler-Lehman graph isomorphism test, and we deduce the simplified form of the evidence lower bound of SCVG. Besides, we introduce an efficient contrastive regularization instead of gradient regularization. We empirically show that the contrastive regularization makes learned user/item latent representation more personalized and helps to smooth the training process. We conduct extensive experiments on three real-world datasets to show the superiority of our model over state-of-the-art methods for the item recommendation task. Codes are available at https://github.com/syxkason/SCVG.

In collaborative filtering, it is an important way to make full use of social information to improve the recommendation quality, which has been proved to be effective because user behavior will be affected by her friends. However, existing works leverage the social relationship to aggregate user features from friends' historical behavior sequences in a user-levelindirect paradigm. A significant defect of the indirect paradigm is that it ignores the temporal relationships between behavior events across users. In this paper, we propose a novel time-aware sequential recommendation framework called Social Temporal Excitation Networks (STEN), which introduces temporal point processes to model the fine-grained impact of friends' behaviors on the user's dynamic interests in an event-leveldirect paradigm. Moreover, we propose to decompose the temporal effect in sequential recommendation into social mutual temporal effect and ego temporal effect. Specifically, we employ a social heterogeneous graph embedding layer to refine user representation via structural information. To enhance temporal information propagation, STEN directly extracts the fine-grained temporal mutual influence of friends' behaviors through themutually exciting temporal network. Besides, user's dynamic interests are captured through theself-exciting temporal network. Extensive experiments on three real-world datasets show that STEN outperforms state-of-the-art baseline methods. Moreover, STEN provides event-level recommendation explainability, which is also illustrated experimentally.

Representation learning is the keystone for collaborative filtering. The learned representations should reflect both explicit factors that are revealed by extrinsic attributes such as movies' genres, books' authors, and implicit factors that are implicated in the collaborative signal. Existing methods fail to decompose these two types of factors, making it difficult to infer the deep motivations behind user behaviors, and thus suffer from sub-optimal solutions. In this paper, we propose Decomposed Collaborative Filtering (DCF) to address the above problems. For the explicit representation learning, we devise a user-specific relation aggregator to aggregate the most important attributes. For the implicit part, we propose Decomposed Graph Convolutional Network (DGCN), which decomposes users and items into multiple factor-level representations, then utilizes factor-level attention and attentive relation aggregation to model implicit factors behind collaborative signals in fine-grained level. Moreover, to reflect more diverse implicit factors, we augment the model with disagreement regularization. We conduct experiments on three public accessible datasets and the results demonstrate the significant improvement of our method over several state-of-the-art baselines. Further studies verify the efficacy and interpretability benefits bought from the fine-grained implicit relation modeling. Our Code is available on https://github.com/cmaxhao/DCF.

Sequential recommendation as an emerging topic has attracted increasing attention due to its important practical significance. Models based on deep learning and attention mechanism have achieved good performance in sequential recommendation. Recently, the generative models based on Variational Autoencoder (VAE) have shown the unique advantage in collaborative filtering. In particular, the sequential VAE model as a recurrent version of VAE can effectively capture temporal dependencies among items in user sequence and perform sequential recommendation. However, VAE-based models suffer from a common limitation that the representational ability of the obtained approximate posterior distribution is limited, resulting in lower quality of generated samples. This is especially true for generating sequences. To solve the above problem, in this work, we propose a novel method called Adversarial and Contrastive Variational Autoencoder (ACVAE) for sequential recommendation. Specifically, we first introduce the adversarial training for sequence generation under the Adversarial Variational Bayes (AVB) framework, which enables our model to generate high-quality latent variables. Then, we employ the contrastive loss. The latent variables will be able to learn more personalized and salient characteristics by minimizing the contrastive loss. Besides, when encoding the sequence, we apply a recurrent and convolutional structure to capture global and local relationships in the sequence. Finally, we conduct extensive experiments on four real-world datasets. The experimental results show that our proposed ACVAE model outperforms other state-of-the-art methods.

Tag-aware recommender systems (TRS) utilize rich tagging records to better depict user portraits and item features. Recently, many efforts have been done to improve TRS with neural networks. However, these solutions rustically rely on the tag-based features for recommendation, which is insufficient to ease the sparsity, ambiguity and redundancy issues introduced by tags, thus hindering the recommendation performance. In this paper, we propose a novel tag-aware recommendation model named Tag Graph Convolutional Network (TGCN), which leverages the contextual semantics of multi-hop neighbors in the user-tag-item graph to alleviate the above issues. Specifically, TGCN first employs type-aware neighbor sampling and aggregation operation to learn the type-specific neighborhood representations. Then we leverage attention mechanism to discriminate the importance of different node types and creatively employ Convolutional Neural Network (CNN) as type-level aggregator to perform vertical and horizontal convolutions for modeling multi-granular feature interactions. Besides, a TransTag regularization function is proposed to accurately identify user's substantive preference. Extensive experiments on three public datasets and a real industrial dataset show that TGCN significantly outperforms state-of-the-art baselines for tag-aware top-N recommendation.

Popularization of mobile devices promotes the development of E-commerce in which users produce plenty of implicit feedbacks (e.g., click, adding to wish list, purchase). Generally, the implicit feedback can be divided into the certain implicit feedback like purchase and the uncertain implicit feedback like click. However, certain implicit feedback is sparse while uncertain implicit feedback like click is more common. In recommender systems, most conventional methods only use certain implicit feedback, suffering from the sparsity problem. In this paper, we propose an improved item-based similarity model named HCoM(Heterogeneous-COnstraint Model) which utilizes heterogeneous implicit feedbacks to handle the sparsity problem of certain implicit feedback. In our model, the item similarity is learned using a structural equation modeling approach with a heterogeneous-constraint(HC) involved in regularization terms. As a result, the sparsity problem is alleviated and a higher accuracy is obtained. We conduct a set of experiments on authentic users-commodities mobile behavior datasets with different scales and sparsities to compare HCoM with state-of-the-art top-N recommendation methods. Experimental results show that HCoM achieves remarkable improvements in recommendation quality versus all methods compared.

In this paper, we propose two novel approaches for recommendation in large shopping mall scenario. For matrix factorization approach, we construct a bias matrix utilizing graph computing which fuses user’s long-term and short-term preferences. We exploit user trajectories to mine user’s frequent paths and adopt to revamping rules to update ratings from the result of matrix factorization, thus solving the problem of re-predicting customer’s preference to all shops in a new time window. For tensor decomposition approach, we add time dimension and construct a customer-shop-time three dimensional tensor, predict ratings are from the slice of the approximate tensor. We evaluate the result by top N recall and precision rate. Our data set is made on JoyCity which is a real shopping mall in Shanghai, the result is encouraging and it shows that our approach is applicative.