Recently, Non-Fungible Tokens (NFTs) have attracted attention as valuable digital assets. However, NFT marketplaces face complex challenges in simultaneously recommending optimal pricing to sellers and desirable NFTs to buyers. Unlike conventional marketplaces that focus only on balancing demand and supply between sellers and buyers, these tasks are complicated by intricate value interdependencies arising from diverse buyer preferences, budgets, trait rarities, and the unprecedented breeding mechanisms. This paper formulates the NFT Project Pricing/Purchasing Recommendation (NP3R) problem, aiming to achieve a competitive equilibrium that concurrently optimizes seller revenue and buyer utility. We introduce BANTER, an iterative algorithm that jointly determines (1) optimal NFT purchases for buyers (via NFT-REC), considering breeding utility and current prices; and (2) optimal pricing for sellers (via PRICEREC), based on aggregated demand from NFT-REC. To efficiently manage the combinatorial complexity of breeding, we devise Optimal Parent Pair Selection (OPPS) and Heterogeneous Parent Set Selection (HPSS) schemes. Theoretical analysis guarantees BANTER to converge to a competitive equilibrium. Experiments on five real-world NFT datasets demonstrate its effectiveness in enhancing both seller revenue and average buyer utility. Source code: https://github.com/jimmy-academia/BANTER

Data poisoning attacks against recommender systems (RecSys) often assume a single seller as the adversary. However, in reality, there are usually multiple sellers attempting to promote their items through RecSys manipulation. To obtain the best data poisoning plan, it is important for an attacker to anticipate and withstand the actions of his opponents. This work studies the problem of Multiplayer Comprehensive Attack (MCA) from the perspective of the attacker, considering the subsequent attacks by his opponents. In MCA, we target the Heterogeneous RecSys, where user-item interaction records, user social network, and item correlation graph are used for recommendations. To tackle MCA, we present the Multilevel Stackelberg Optimization over Progressive Differentiable Surrogate (MSOPDS). The Multilevel Stackelberg Optimization (MSO) method is used to form the optimum strategies by solving the Stackelberg game equilibrium between the attacker and his opponents, while the Progressive Differentiable Surrogate (PDS) addresses technical challenges in deriving gradients for candidate poisoning actions. Experiments on Heterogeneous RecSys trained with public datasets show that MSOPDS outperforms all examined prior works by up to 10.6% in average predicted ratings and up to 11.4% in HitRate@3 for an item targeted by an attacker facing one opponent. Source code provided in https://github.com/jimmy-academia/MSOPDS.

The phenomena of influence diffusion on social networks have received tremendous research interests in the past decade. While most prior works mainly focus on predicting the total influence spread on a single network, a marketing campaign that exploits influence diffusion often involves multiple channels with various information disseminated on different media. In this paper, we introduce a new influence estimation problem, namely Content-aware Multi-channel Influence Diffusion (CMID), and accordingly propose CMINet to predict newly influenced users, given a set of seed users with different multimedia contents. In CMINet, we first introduce DiffGNN to encode the influencing power of users (nodes) and Influence-aware Optimal Transport (IOT) to align the embeddings to address the distribution shift across different diffusion channels. Then, we transform CMID into a node classification problem and propose Social-based Multimedia Feature Extractor (SMFE) and Content-aware Multi-channel Influence Propagation (CMIP) to jointly learn the user preferences on multimedia contents and predict the susceptibility of users. Furthermore, we prove that CMINet preserves monotonicity and submodularity, thus enabling (1 − 1/e)-approximate solutions for influence maximization. Experimental results manifest that CMINet outperforms eleven baselines on three public datasets.

Online social networks have become a crucial medium to disseminate the latest political, commercial, and social information. Users with high visibility are often selected as seeds to spread information and affect their adoption in target groups. We study how gender differences and similarities can impact the information spreading process. Using a large-scale Instagram dataset and a small-scale Facebook dataset, we first conduct a multi-faceted analysis taking the interaction type, directionality and frequency into account. To this end, we explore a variety of existing and new single and multihop centrality measures. Our analysis unveils that males and females interact differently depending on the interaction types, e.g., likes or comments, and they feature different support and promotion patterns. We complement prior work showing that females do not reach top visibility (often referred to as the glass ceiling effect) jointly factoring in the connectivity and interaction intensity, both of which were previously mainly discussed independently.

Owing to a wide range of important applications, such as team formation, dense subgraph discovery, and activity attendee suggestions on online social networks, Group Query attracts a lot of attention from the research community. However, most existing works are constrained by a unified social tightness k (e.g., for k-core, or k-plex), without considering the diverse preferences of social cohesiveness in individuals. In this paper, we introduce a new group query, namely Parameter-free Group Query (PGQ), and propose a learning-based model, called PGQN, to find a group that accommodates personalized requirements on social contexts and activity topics. First, PGQN extracts node features by a GNN-based method on Heterogeneous Activity Information Network (HAIN). Then, we transform the PGQ into a graph-to-set (Graph2Set) problem to learn the diverse user preference on topics and members, and find new attendees to the group. Experimental results manifest that our proposed model outperforms nine state-of-the-art methods by at least 51% in terms of F1-score on three public datasets.