This study investigates the relationship of University Social Responsibility (USR) initiatives, its social media communication and faculty satisfaction. The increasing importance of USR for stakeholders is reflected in relevant rankings, accreditation institutions, and the expectations of faculty and students. However, most researchers have ignored this topic. This study adopted social identity theory to explore the effects of USR on faculty satisfaction. We surveyed 107 academics from top 50 business schools listed in the Financial Times. Our survey was based on the Collaborative on Academic Careers in Higher Education (COACHE) scale and a pre-established USR scale. Using the PLS-SEM analysis, we found that the relationship between USR communication and the general satisfaction of faculty is mediated through the faculty’s satisfaction with university management.

Universities are evaluated more often basing on the citation scores of their employees, schools translate this pressure onto the scholars. The purpose of this paper is twofold: to identify whether how the use of social networking sites (SNS) may enhance the impact of the research and thus contribute to the academic success in terms of citations; and to gain a more comprehensive understanding of which SNS may have a positive relation to the academic citations. This study drew from the research on social networks, SNS, and higher education; and empirical study results. Researcher’s SNS use is positively correlated with the academic citations rate – the higher the scholar’s presence in academic, professional, relationship, microblogging SNS, the higher scholarly success. This paper explores the association between the researcher’s social media presence on fathomable SNS (ResearchGate, LinkedIn, Facebook, Twitter) and the level of citations – academic success.