Live-streaming services have attracted widespread popularity due to their real-time interactivity and entertainment value. Users can engage with live-streaming authors by participating in live chats, posting likes, or sending virtual gifts to convey their preferences and support. However, the live-streaming services faces serious data-sparsity problem, which can be attributed to the following two points: (1) User's valuable behaviors are usually sparse, e.g., like, comment and gift, which are easily overlooked by the model, making it difficult to describe user's personalized preference. (2) The main exposure content on our platform is short-video, which is 9 times higher than the exposed live-streaming, leading to the inability of live-streaming content to fully model user preference. To this end, we propose a Frequency-Aware Model for Cross-Domain Live-Streaming Recommendation, termed as FARM. Specifically, we first present the intra-domain frequency aware module to enable our model to perceive user's sparse yet valuable behaviors, i.e., high-frequency information, supported by the Discrete Fourier Transform (DFT). To transfer user preference across the short-video and live-streaming domains, we propose a novel preference align before fuse strategy, which consists of two parts: the cross-domain preference align module to align user preference in both domains with contrastive learning, and the cross-domain preference fuse module to further fuse user preference in both domains using a serious of tailor-designed attention mechanisms. Extensive offline experiments and online A/B testing on Kuaishou live-streaming services demonstrate the effectiveness and superiority of FARM. Our FARM has been deployed in online live-streaming services and currently serves hundreds of millions of users on Kuaishou.

Multi-behavior sequential recommendation (MBSR) aims to learn the dynamic and heterogeneous interactions of users' multi-behavior sequences, so as to capture user preferences under target behavior for the next interacted item prediction. Unlike previous methods that adopt unidirectional modeling by mapping auxiliary behaviors to target behavior, recent concerns are shifting from behavior-fixed to behavior-specific recommendation. However, these methods still ignore the user's latent preference that underlying decision-making, leading to suboptimal solutions. Meanwhile, due to the asymmetric deterministic between items and behaviors, discriminative paradigm based on preference scoring is unsuitable to capture the uncertainty from low-entropy behaviors to high-entropy items, failing to provide efficient and diverse recommendation. To address these challenges, we propose FatsMB, a framework based diffusion model that guides preference generation From Behavior-Agnostic To Behavior-Specific in latent spaces, enabling diverse and accurate Multi-Behavior Sequential Recommendation. Specifically, we design a Multi-Behavior AutoEncoder (MBAE) to construct a unified user latent preference space, facilitating interaction and collaboration across Behaviors, within Behavior-aware RoPE (BaRoPE) employed for multiple information fusion. Subsequently, we conduct target behavior-specific preference transfer in the latent space, enriching with informative priors. A Multi-Condition Guided Layer Normalization (MCGLN) is introduced for the denoising. Extensive experiments on real-world datasets demonstrate the effectiveness of our model. We release our code at https://github.com/OrchidViolet/FatsMB.

User cold-start problem is a long-standing challenge in recommendation systems. Fortunately, cross-domain recommendation (CDR) has emerged as a highly effective remedy for the user cold-start challenge, with recently developed diffusion models (DMs) demonstrating exceptional performance. However, these DMs-based CDR methods focus on dealing with user-item interactions, overlooking correlations between items across the source and target domains. Meanwhile, the Gaussian noise added in the forward process of diffusion models would hurt user's personalized preference, leading to the difficulty in transferring user preference across domains. To this end, we propose a novel paradigm of Smoothing-Sharpening Process Model for CDR to cold-start users, termed as S2CDR which features a corruption-recovery architecture and is solved with respect to ordinary differential equations (ODEs). Specifically, the smoothing process gradually corrupts the original user-item/item-item interaction matrices derived from both domains into smoothed preference signals in a noise-free manner, and the sharpening process iteratively sharpens the preference signals to recover the unknown interactions for cold-start users. Wherein, for the smoothing process, we introduce the heat equation on the item-item similarity graph to better capture the correlations between items across domains, and further build the tailor-designed low-pass filter to filter out the high-frequency noise information for capturing user's intrinsic preference, in accordance with the graph signal processing (GSP) theory. Extensive experiments on three real-world CDR scenarios confirm that our S2CDR significantly outperforms previous SOTA methods in a training-free manner.

Multi-domain knowledge graph completion (MKGC) aims to improve missing triple prediction in a target KG by transferring knowledge from other support KGs. Existing methods typically enforce consistency constraints on equivalent entities across KGs to transfer knowledge, which risks suppressing domain-specific contextual information of entities. This design can also compromise entity representation information from all KG domains, impeding performance improvements, especially in low-resource data scenarios. To address this, we pioneer a generation-based paradigm for MKGC and propose DMKGC, a conditional diffusion-guided knowledge transfer framework. Our key insight is to treat each KG as a partial view of the entity entire information, and generate informative domain-general entity embeddings through diffusion models conditioned on support KGs. Particularly, we first initialize domain-agnostic entity embeddings as prior entity embeddings, and then encode them within individual KGs. Afterward, we fuse equivalent entities from support KGs as the conditional diffusion generation guidance. We leverage the prior entity embeddings as the proxy generation objective, which ensures this conditional generation to be unbiased towards any conditioned KGs. Simultaneously, we also train the generated embeddings to be predictive across KGs, thus preserving domain-specific information. Extensive experiments on 14 KGs in 3 benchmarks demonstrate a 4.3% average MRR improvement in tail entity prediction over state-of-the-art methods, with sustained gains in low-resource data settings.

Cross-domain recommendation (CDR) has demon-strated to be an effective solution for alleviating the user cold-start issue. By leveraging rich user-item interactions available in a richly informative source domain, CDR could improve the recommendation performance for cold-start users in the target domain. Previous CDR approaches mostly adhere the Embedding and Mapping (EMCDR) paradigm, which learns a user-shared mapping function to transfer users' preference from the source domain to the target domain, neglecting users' personalized preference. Recent CDR approaches further leverage the meta-learning paradigm, considering the CDR task for each user independently and learning user-specific mapping functions for each user. However, they mostly learn representations for each user individually, which ignores the common preference between different users, neglecting valuable information for CDR. In addition, all these approaches usually summarize the user's preference into an overall representation, which can hardly capture the user's multi-interest preference. To this end, we propose a personalized multi-interest modeling framework for CDR to cold-start users, termed as NF-NPCDR. Specifically, we propose a personalized preference encoder that enhances the neural process (NP) with the normalizing flow (NF) to convert the Gaussian (unimodal) distribution to a multimodal distribution, providing a novel way to capture the user's personalized multi-interest preference. Then, we propose a common preference encoder with a preference pool to capture the common preference between different users. Furthermore, we introduce a stochastic adaptive decoder to incorporate both the personalized and common preference for cold-start users, adaptively modulating both preference for better recommendation. Experimental evalu-ations demonstrate that NF-NPCDR outperforms previous SOTA approaches in five benchmark CDR scenarios.

Cross-domain recommendation (CDR) has been proven as a promising way to alleviate the cold-start issue, in which the most critical problem is how to draw an informative user representation in the target domain via the transfer of user preference existing in the source domain. Prior efforts mostly follow the embedding-and-mapping paradigm, which first integrate the preference into user representation in the source domain, and then perform a mapping function on this representation to the target domain. However, they focus on mapping features across domains, neglecting to explicitly model the preference integration process, which may lead to learning coarse user representation. Diffusion models (DMs), which contribute to more accurate user/item representations due to their explicit information injection capability, have achieved promising performance in recommendation systems. Nevertheless, these DMs-based methods cannot directly account for valuable user preference in other domains, leading to challenges in adapting to the transfer of preference for cold-start users. Consequently, the feasibility of DMs for CDR remains underexplored. To this end, we explore to utilize the explicit information injection capability of DMs for user preference integration and propose a Preference-Guided Diffusion Model for CDR to cold-start users, termed as DMCDR. Specifically, we leverage a preference encoder to establish the preference guidance signal with the user's interaction history in the source domain. Then, we explicitly inject the preference guidance signal into the user representation step by step to guide the reverse process, and ultimately generate the personalized user representation in the target domain, thus achieving the transfer of user preference across domains. Furthermore, we comprehensively explore the impact of six DMs-based variants on CDR. Extensive experiments on three real-world CDR scenarios demonstrate the superiority of our DMCDR over SOTA methods and six DMs-based variants.

Multi-Modal Entity Alignment (MMEA) aims to retrieve equivalent entities from different Multi-Modal Knowledge Graphs (MMKGs), a critical information retrieval task.Existing studies have explored various fusion paradigms and consistency constraints to improve the alignment of equivalent entities, while overlooking that the visual modality may not always contribute positively.Empirically, entities with low-similarity images usually generate unsatisfactory performance, highlighting the limitation of overly relying on visual features.We believe the model can be biased toward the visual modality, leading to a shortcut image-matching task.To address this, we propose a counterfactual debiasing framework for MMEA, termed CDMEA, which investigates visual modality bias from a causal perspective.Our approach aims to leverage both visual and graph modalities to enhance MMEA while suppressing the direct causal effect of the visual modality on model predictions.By estimating the Total Effect (TE) of both modalities and excluding the Natural Direct Effect (NDE) of the visual modality, we ensure that the model predicts based on the Total Indirect Effect (TIE), * Corresponding author.

Cross-domain recommendation (CDR) has been proven as a promising way to tackle the user cold-start problem, which aims to make recommendations for users in the target domain by transferring the user preference derived from the source domain. Traditional CDR studies follow the embedding and mapping (EMCDR) paradigm, which transfers user representations from the source to target domain by learning a user-shared mapping function, neglecting the user-specific preference. Recent CDR studies attempt to learn user-specific mapping functions in meta-learning paradigm, which regards each user's CDR as an individual task, but neglects the preference correlations among users, limiting the beneficial information for user representations. Moreover, both of the paradigms neglect the explicit user-item interactions from both domains during the mapping process. To address the above issues, this paper proposes a novel CDR framework with neural process (NP), termed as CDRNP. Particularly, it develops the meta-learning paradigm to leverage user-specific preference, and further introduces a stochastic process by NP to capture the preference correlations among the overlapping and cold-start users, thus generating more powerful mapping functions by mapping the user-specific preference and common preference correlations to a predictive probability distribution. In addition, we also introduce a preference remainer to enhance the common preference from the overlapping users, and finally devises an adaptive conditional decoder with preference modulation to make prediction for cold-start users with items in the target domain. Experimental results demonstrate that CDRNP outperforms previous SOTA methods in three real-world CDR scenarios.