Fei Sun 0001

dblp:51/394-1 · DBLP profile ↗
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46ranked-venue papers in the field
3as first author
25since 2021 · last 2026
0000-0002-6146-148XORCID · conflict

Domains — venue-derived; a paper can count in several

Information Retrieval & Web Search · 32 (3 first)Data Mining & Knowledge Discovery · 8Database Systems & Data Management · 5Knowledge Engineering, Semantic Web & Information Systems · 1
YearPublicationVenuePosition
2026 AsarRec: Adaptive Sequential Augmentation for Robust Self-supervised Sequential Recommendation
abstract
Real-world user behaviors are often noisy due to factors such as human errors, uncertainty, and behavioral ambiguity, which can lead to degraded recommendation performance. To address this issue, recent approaches widely adopt self-supervised learning (SSL), particularly contrastive learning, by generating perturbed views of user interaction sequences and maximizing their mutual information to improve model robustness. However, these methods heavily rely on their pre-defined static augmentation strategies~(where the augmentation type remains fixed once chosen) to construct augmented views, leading to two critical challenges: (1) the optimal augmentation type can vary significantly across different scenarios; (2) inappropriate augmentations may even degrade recommendation performance, limiting the effectiveness of SSL. To overcome these limitations, we propose an adaptive augmentation framework. We first unify existing basic augmentation operations into a unified formulation via structured transformation matrices. Building on this formulation, we introduce AsarRec, an Adaptive Sequential Augmentation for Robust Sequential Recommendation. To enable stable end-to-end optimization of discrete and strongly constrained augmentations, AsarRec learns to generate transformation matrices by encoding user sequences into probabilistic transition matrices and projecting them into hard semi-doubly stochastic matrices via a differentiable Semi-Sinkhorn algorithm. To ensure that the learned augmentations benefit downstream performance, we jointly optimize three objectives: diversity (encouraging distinct views), semantic invariance (preserving semantic consistency among views), and informativeness (identifying augmentations most beneficial to recommendation). Extensive experiments on four benchmarks under varying noise levels validate the effectiveness of AsarRec, demonstrating its superior robustness and consistent improvements.
Kaike Zhang, Qi Cao 0005, Fei Sun 0001, Huawei Shen, Xueqi Cheng 0001
SIGIR3
2026 Multi-Behavior Sequential Modeling with Transition-Aware Graph Attention Network for E-Commerce Recommendation
abstract
User interactions on e-commerce platforms are inherently diverse, involving behaviors such as clicking, favoriting, adding to cart, and purchasing. The transitions between these behaviors offer valuable insights into user-item interactions, serving as a key signal for understanding evolving preferences. Consequently, there is growing interest in leveraging multi-behavior data to better capture user intent. Recent studies have explored sequential modeling of multi-behavior data, many relying on transformer-based architectures with polynomial time complexity. While effective, these approaches often incur high computational costs, limiting their applicability in large-scale industrial systems with long user sequences. To address this challenge, we propose the Transition-Aware Graph Attention Network (TGA), a linear-complexity approach for modeling multi-behavior transitions. Unlike traditional transformers that treat all behavior pairs equally, TGA constructs a structured sparse graph by identifying informative transitions from three perspectives: (a) item-level transitions, (b) category-level transitions, and (c) neighbor-level transitions. Built upon the structured graph, TGA employs a transition-aware graph Attention mechanism that jointly models user-item interactions and behavior transition types, enabling more accurate capture of sequential patterns while maintaining computational efficiency. Experiments show that TGA outperforms all state-of-the-art models while significantly reducing computational cost. Notably, TGA has been deployed in a large-scale industrial production environment, where it leads to impressive improvements in key business metrics.
Hanqi Jin, Gaoming Yang, Zhangming Chan, Yapeng Yuan, Longbin Li, Fei Sun 0001, Yeqiu Yang, Jian Wu 0032, Yuning Jiang 0001, Bo Zheng 0007
WWW6
2026 Interaction-level Membership Inference Attack for Recommender Systems via Cluster-based User Modeling
Danyang Zong, Kaike Zhang, Qi Cao 0005, Du Su, Fei Sun 0001
WWW5
2025 Fact-Level Calibration and Correction for Long-Form Generations
abstract
Large language models (LLMs) have achieved remarkable progress across various domains, yet their tendency to generate hallucinations remains a critical barrier to their practical reliability.Confidence calibration addresses this challenge by aligning a model's confidence with its actual accuracy, improving self-evaluation and trustworthiness.However, traditional confidence calibration, operating at response level, are inadequate for long-form generation, which involve complex outputs composed of multiple atomic facts, each with varying confidence, correctness, and relevance to the query.To overcome this limitation, we propose a fact-level confidence calibration framework that evaluates and adjusts confidence at the granularity of individual facts, incorporating both relevance and correctness.This framework identifies finer-grained calibration discrepancies, reduces overconfidence, and reveals confidence variance.Based on this framework, we introduce CARE (Confidence-Aware Fact Correction), a method that leverages high-confidence facts to iteratively refine and correct low-confidence ones.Experimental results demonstrate that our CARE effectively improves the quality of generated content.Our code is available at this link.
Yige Yuan, Bingbing Xu 0001, Hexiang Tan, Fei Sun 0001, Teng Xiao, Wei Li 0176, Huawei Shen, Xueqi Cheng 0001
SIGIR4
2025 Personalized Denoising Implicit Feedback for Robust Recommender System
abstract
While implicit feedback is foundational to modern recommender systems, factors such as human error, uncertainty, and ambiguity in user behavior inevitably introduce significant noise into this feedback, adversely affecting the accuracy and robustness of recommendations. To address this issue, existing methods typically aim to reduce the training weight of noisy feedback or discard it entirely, based on the observation that noisy interactions often exhibit higher losses in the overall loss distribution. However, we identify two key issues: (1) there is a significant overlap between normal and noisy interactions in the overall loss distribution, and (2) this overlap becomes even more pronounced when transitioning from pointwise loss functions (e.g., BCE loss) to pairwise loss functions (e.g., BPR loss). This overlap leads traditional methods to misclassify noisy interactions as normal, and vice versa. To tackle these challenges, we further investigate the loss overlap and find that for a given user, there is a clear distinction between normal and noisy interactions in the user's personal loss distribution. Based on this insight, we propose a resampling strategy to Denoise using the user's Personal Loss distribution, named PLD, which reduces the probability of noisy interactions being optimized. Specifically, during each optimization iteration, we create a candidate item pool for each user and resample the items from this pool based on the user's personal loss distribution, prioritizing normal interactions. Additionally, we conduct a theoretical analysis to validate PLD's effectiveness and suggest ways to further enhance its performance. Extensive experiments conducted on three datasets with varying noise ratios demonstrate PLD's efficacy and robustness.
Kaike Zhang, Qi Cao 0005, Yunfan Wu 0001, Fei Sun 0001, Huawei Shen, Xueqi Cheng 0001
WWW4
2024 History Driven Sampling for Scalable Graph Neural Networks
Yang Li 0202, Bingbing Xu 0001, Fei Sun 0001, Qi Cao 0005, Yige Yuan, Huawei Shen, Xueqi Cheng 0001
DASFAA (6)3
2024 MMGCL: Meta Knowledge-Enhanced Multi-view Graph Contrastive Learning for Recommendations
abstract
Multi-view Graph Learning is popular in recommendations due to its ability to capture relationships and connections across multiple views. Existing multi-view graph learning methods generally involve constructing graphs of views and performing information aggregation on view representations. Despite their effectiveness, they face two data limitations: Multi-focal Multi-source data noise and multi-source Data Sparsity. The former arises from the combination of noise from individual views and conflicting edges between views when information from all views is combined. The latter occurs because multi-view learning exacerbate the negative influence of data sparsity because these methods require more model parameters to learn more view information. Motivated by these issues, we propose MMGCL, a meta knowledge-enhanced multi-view graph contrastive learning framework for recommendations. To tackle the data noise issue, MMGCL extract meta knowledge to preserve important information from all views to form a meta view representation. It then rectifies every view in multi-learning frameworks, thus simultaneously removing the view-private noisy edges and conflicting edges across different views. To address the data sparsity issue, MMGCL performs meta knowledge transfer contrastive learning optimization on all views to reduce the searching space for model parameters and add more supervised signal. Besides, we have deployed MMGCL in a real industrial recommender system in China, and we further evaluate it on three benchmark datasets and a practical industry online application. Extensive experiments on these datasets demonstrate the state-of-the-art recommendation performance of MMGCL.
Yuezihan Jiang, Changyu Li, Gaode Chen, Peiyi Li 0008, Qi Zhang 0010, Jingjian Lin, Peng Jiang 0002, Fei Sun 0001, Wentao Zhang 0001
RecSys8
2024 Accelerating the Surrogate Retraining for Poisoning Attacks against Recommender Systems
abstract
Recent studies have demonstrated the vulnerability of recommender systems to data poisoning attacks, where adversaries inject carefully crafted fake user interactions into the training data of recommenders to promote target items. Current attack methods involve iteratively retraining a surrogate recommender on the poisoned data with the latest fake users to optimize the attack. However, this repetitive retraining is highly time-consuming, hindering the efficient assessment and optimization of fake users. To mitigate this computational bottleneck and develop a more effective attack in an affordable time, we analyze the retraining process and find that a change in the representation of one user/item will cause a cascading effect through the user-item interaction graph. Under theoretical guidance, we introduce Gradient Passing (GP), a novel technique that explicitly passes gradients between interacted user-item pairs during backpropagation, thereby approximating the cascading effect and accelerating retraining. With just a single update, GP can achieve effects comparable to multiple original training iterations. Under the same number of retraining epochs, GP enables a closer approximation of the surrogate recommender to the victim. This more accurate approximation provides better guidance for optimizing fake users, ultimately leading to enhanced data poisoning attacks. Extensive experiments on real-world datasets demonstrate the efficiency and effectiveness of our proposed GP.
Yunfan Wu 0001, Qi Cao 0005, Shuchang Tao, Kaike Zhang, Fei Sun 0001, Huawei Shen
RecSys5
2024 Improving the Shortest Plank: Vulnerability-Aware Adversarial Training for Robust Recommender System
abstract
Recommender systems play a pivotal role in mitigating information overload in various fields. Nonetheless, the inherent openness of these systems introduces vulnerabilities, allowing attackers to insert fake users into the system’s training data to skew the exposure of certain items, known as poisoning attacks. Adversarial training has emerged as a notable defense mechanism against such poisoning attacks within recommender systems. Existing adversarial training methods apply perturbations of the same magnitude across all users to enhance system robustness against attacks. Yet, in reality, we find that attacks often affect only a subset of users who are vulnerable. These perturbations of indiscriminate magnitude make it difficult to balance effective protection for vulnerable users without degrading recommendation quality for those who are not affected. To address this issue, our research delves into understanding user vulnerability. Considering that poisoning attacks pollute the training data, we note that the higher degree to which a recommender system fits users’ training data correlates with an increased likelihood of users incorporating attack information, indicating their vulnerability. Leveraging these insights, we introduce the Vulnerability-aware Adversarial Training (VAT), designed to defend against poisoning attacks in recommender systems. VAT employs a novel vulnerability-aware function to estimate users’ vulnerability based on the degree to which the system fits them. Guided by this estimation, VAT applies perturbations of adaptive magnitude to each user, not only reducing the success ratio of attacks but also preserving, and potentially enhancing, the quality of recommendations. Comprehensive experiments confirm VAT’s superior defensive capabilities across different recommendation models and against various types of attacks.
Kaike Zhang, Qi Cao 0005, Yunfan Wu 0001, Fei Sun 0001, Huawei Shen, Xueqi Cheng 0001
RecSys4
2024 LoRec: Combating Poisons with Large Language Model for Robust Sequential Recommendation
abstract
Sequential recommender systems stand out for their ability to capture users' dynamic interests and the patterns of item transitions. However, the inherent openness of sequential recommender systems renders them vulnerable to poisoning attacks, where fraudsters are injected into the training data to manipulate learned patterns. Traditional defense methods predominantly depend on predefined assumptions or rules extracted from specific known attacks, limiting their generalizability to unknown attacks. To solve the above problems, considering the rich open-world knowledge encapsulated in Large Language Models (LLMs), we attempt to introduce LLMs into defense methods to broaden the knowledge beyond limited known attacks. We propose LoRec, an innovative framework that employs LLM-Enhanced Calibration to strengthen the robustness of sequential Recommender systems against poisoning attacks. LoRec integrates an LLM-enhanced CalibraTor (LCT) that refines the training process of sequential recommender systems with knowledge derived from LLMs, applying a user-wise reweighting to diminish the impact of attacks. Incorporating LLMs' open-world knowledge, the LCT effectively converts the limited, specific priors or rules into a more general pattern of fraudsters, offering improved defenses against poisons. Our comprehensive experiments validate that LoRec, as a general framework, significantly strengthens the robustness of sequential recommender systems.
Kaike Zhang, Qi Cao 0005, Yunfan Wu 0001, Fei Sun 0001, Huawei Shen, Xueqi Cheng 0001
SIGIR4
2024 Toward Practical Entity Alignment Method Design: Insights from New Highly Heterogeneous Knowledge Graph Datasets
abstract
The flourishing of knowledge graph (KG) applications has driven the need for entity alignment (EA) across KGs. However, the heterogeneity of practical KGs, characterized by differing scales, structures, and limited overlapping entities, greatly surpasses that of existing EA datasets. This discrepancy highlights an oversimplified heterogeneity in current EA datasets, which obstructs the exploration of the EA application. In this paper, we study the performance of EA methods on the alignment of highly heterogeneous KGs (HHKGs). Firstly, we address the oversimplified heterogeneity settings of current datasets and propose two new HHKG datasets that closely mimic practical EA scenarios. Then, based on these datasets, we conduct extensive experiments to evaluate previous representative EA methods. Our findings reveal that, in aligning HHKGs, valuable structure information can hardly be exploited, which leads to inferior performance of existing EA methods, especially those based on GNNs. These findings shed light on the potential problems associated with the conventional application of GNN-based methods as a panacea for all EA datasets. Consequently, to elucidate what EA methodology is genuinely beneficial in practical scenarios, we undertake an in-depth analysis by implementing a simple but effective approach: Simple-HHEA. Our experiment results conclude that the key to the future EA model design in practice lies in their adaptability and efficiency to varying information quality conditions, as well as their capability to capture patterns across HHKGs. The datasets and source code are available at https://github.com/IDEA-FinAI/Simple-HHEA.
Xuhui Jiang, Chengjin Xu, Yinghan Shen, Yuanzhuo Wang, Fenglong Su, Zhichao Shi 0001, Fei Sun 0001, Zixuan Li 0001, Jian Guo 0016, Huawei Shen
WWW7
2023 Adversarial camouflage for node injection attack on graphs
Shuchang Tao, Qi Cao 0005, Huawei Shen, Yunfan Wu 0001, Fei Sun 0001, Xueqi Cheng 0001
Inf. Sci.6
2023 Studying the Impact of Data Disclosure Mechanism in Recommender Systems via Simulation
abstract
Recently, privacy issues in web services that rely on users’ personal data have raised great attention. Despite that recent regulations force companies to offer choices for each user to opt-in or opt-out of data disclosure, real-world applications usually only provide an “all or nothing” binary option for users to either disclose all their data or preserve all data with the cost of no personalized service. In this article, we argue that such a binary mechanism is not optimal for both consumers and platforms. To study how different privacy mechanisms affect users’ decisions on information disclosure and how users’ decisions affect the platform’s revenue, we propose a privacy-aware recommendation framework that gives users fine control over their data. In this new framework, users can proactively control which data to disclose based on the tradeoff between anticipated privacy risks and potential utilities. Then we study the impact of different data disclosure mechanisms via simulation with reinforcement learning due to the high cost of real-world experiments. The results show that the platform mechanisms with finer split granularity and more unrestrained disclosure strategy can bring better results for both consumers and platforms than the “all or nothing” mechanism adopted by most real-world applications.
Ziqian Chen, Fei Sun 0001, Jinyang Gao, Bolin Ding
ACM Trans. Inf. Syst.2
2022 XDM: Improving Sequential Deep Matching with Unclicked User Behaviors for Recommender System
Fuyu Lv, Mengxue Li, Tonglei Guo, Changlong Yu, Fei Sun 0001, Taiwei Jin, Wilfred Ng
DASFAA (3)5
2022 Contrastive Learning for Sequential Recommendation
abstract
Sequential recommendation methods play a crucial role in modern recommender systems because of their ability to capture a user's dynamic interest from her/his historical inter-actions. Despite their success, we argue that these approaches usually rely on the sequential prediction task to optimize the huge amounts of parameters. They usually suffer from the data sparsity problem, which makes it difficult for them to learn high-quality user representations. To tackle that, inspired by recent advances of contrastive learning techniques in the computer vision, we propose a novel multi-task framework called Contrastive Learning for Sequential Recommendation (CL4SRec). CL4SRec not only takes advantage of the traditional next item prediction task but also utilizes the contrastive learning framework to derive self-supervision signals from the original user behavior sequences. Therefore, it can extract more meaningful user patterns and further encode the user representations effectively. In addition, we propose three data augmentation approaches to construct self-supervision signals. Extensive experiments on four public datasets demonstrate that CL4SRec achieves state-of-the-art performance over existing baselines by inferring better user representations.
Fei Sun 0001, Zhaoyang Liu 0003, Shiwen Wu, Jinyang Gao, Bolin Ding, Bin Cui 0001
ICDE2
2022 Debiasing Learning for Membership Inference Attacks Against Recommender Systems
abstract
Learned recommender systems may inadvertently leak information about their training data, leading to privacy violations. We investigate privacy threats faced by recommender systems through the lens of membership inference. In such attacks, an adversary aims to infer whether a user's data is used to train the target recommender. To achieve this, previous work has used a shadow recommender to derive training data for the attack model, and then predicts the membership by calculating difference vectors between users' historical interactions and recommended items. State-of-the-art methods face two challenging problems: (i) training data for the attack model is biased due to the gap between shadow and target recommenders, and (ii) hidden states in recommenders are not observational, resulting in inaccurate estimations of difference vectors.
Zihan Wang 0002, Na Huang 0006, Fei Sun 0001, Pengjie Ren, Zhumin Chen, Hengliang Luo, Maarten de Rijke, Zhaochun Ren
KDD3
2022 Recommendation Unlearning
abstract
Recommender systems provide essential web services by learning users’ personal preferences from collected data. However, in many cases, systems also need to forget some training data. From the perspective of privacy, users desire a tool to erase the impacts of their sensitive data from the trained models. From the perspective of utility, if a system’s utility is damaged by some bad data, the system needs to forget such data to regain utility. While unlearning is very important, it has not been well-considered in existing recommender systems. Although there are some researches have studied the problem of machine unlearning, existing methods can not be directly applied to recommendation as they are unable to consider the collaborative information.
Chong Chen 0001, Fei Sun 0001, Min Zhang 0006, Bolin Ding
WWW2
2022 Multi-interest Diversification for End-to-end Sequential Recommendation
abstract
Sequential recommenders capture dynamic aspects of users’ interests by modeling sequential behavior. Previous studies on sequential recommendations mostly aim to identify users’ main recent interests to optimize the recommendation accuracy; they often neglect the fact that users display multiple interests over extended periods of time, which could be used to improve the diversity of lists of recommended items. Existing work related to diversified recommendation typically assumes that users’ preferences are static and depend on post-processing the candidate list of recommended items. However, those conditions are not suitable when applied to sequential recommendations. We tackle sequential recommendation as a list generation process and propose a unified approach to take accuracy as well as diversity into consideration, called multi-interest, diversified, sequential recommendation . Particularly, an implicit interest mining module is first used to mine users’ multiple interests, which are reflected in users’ sequential behavior. Then an interest-aware, diversity promoting decoder is designed to produce recommendations that cover those interests. For training, we introduce an interest-aware, diversity promoting loss function that can supervise the model to learn to recommend accurate as well as diversified items. We conduct comprehensive experiments on four public datasets and the results show that our proposal outperforms state-of-the-art methods regarding diversity while producing comparable or better accuracy for sequential recommendation.
Wanyu Chen, Pengjie Ren, Fei Sun 0001, Maarten de Rijke
ACM Trans. Inf. Syst.4
2022 Semantic Models for the First-Stage Retrieval: A Comprehensive Review
abstract
Multi-stage ranking pipelines have been a practical solution in modern search systems, where the first-stage retrieval is to return a subset of candidate documents and latter stages attempt to re-rank those candidates. Unlike re-ranking stages going through quick technique shifts over the past decades, the first-stage retrieval has long been dominated by classical term-based models. Unfortunately, these models suffer from the vocabulary mismatch problem, which may block re-ranking stages from relevant documents at the very beginning. Therefore, it has been a long-term desire to build semantic models for the first-stage retrieval that can achieve high recall efficiently. Recently, we have witnessed an explosive growth of research interests on the first-stage semantic retrieval models. We believe it is the right time to survey current status, learn from existing methods, and gain some insights for future development. In this article, we describe the current landscape of the first-stage retrieval models under a unified framework to clarify the connection between classical term-based retrieval methods, early semantic retrieval methods, and neural semantic retrieval methods. Moreover, we identify some open challenges and envision some future directions, with the hope of inspiring more research on these important yet less investigated topics.
Jiafeng Guo, Yinqiong Cai, Yixing Fan, Fei Sun 0001, Ruqing Zhang 0001, Xueqi Cheng 0001
ACM Trans. Inf. Syst.4
2021 CausCF: Causal Collaborative Filtering for Recommendation Effect Estimation
abstract
To improve user experience and profits of corporations, modern industrial recommender systems usually aim to select the items that are most likely to be interacted with (e.g., clicks and purchases). However, they overlook the fact that users may purchase the items even without recommendations. The real effective items are the ones that can contribute to purchase probability uplift. To select these effective items, it is essential to estimate the causal effect of recommendations. Nevertheless, it is difficult to obtain the real causal effect since we can only recommend or not recommend an item to a user at one time. Furthermore, previous works usually rely on the randomized controlled trial (RCT) experiment to evaluate their performance. However, it is usually not practicable in the recommendation scenario due to its expensive experimental cost. To tackle these problems, in this paper, we propose a causal collaborative filtering (CausCF) method inspired by the widely adopted collaborative filtering (CF) technique. It is based on the idea that similar users not only have a similar taste on items but also have similar treatment effects under recommendations. CausCF extends the classical matrix factorization to the tensor factorization with three dimensions---user, item, and treatment. Furthermore, we also employ regression discontinuity design (RDD) to evaluate the precision of the estimated causal effects from different models. With the testable assumptions, RDD analysis can provide an unbiased causal conclusion without RCT experiments. Through dedicated experiments on both offline and online experiments, we demonstrate the effectiveness of our proposed CausCF on the causal effect estimation and ranking performance improvement.
Zhaoyang Liu 0003, Shiwen Wu, Fei Sun 0001, Cihang Liu, Jiawei Chen 0007, Jinyang Gao, Bin Cui 0001, Bolin Ding
CIKM4
2021 Graph Attention Collaborative Similarity Embedding for Recommender System
Jinbo Song, Fei Sun 0001, Zhenyang Chen, Guoyong Hu, Peng Jiang 0002
DASFAA (3)3
2021 Explore User Neighborhood for Real-time E-commerce Recommendation
abstract
Recommender systems play a vital role in modern online services, such as Amazon and Taobao. Traditional personalized methods, which focus on user-item (UI) relations, have been widely applied in industrial settings, owing to their efficiency and effectiveness. Despite their success, we argue that these approaches ignore local information hidden in similar users. To tackle this problem, user-based methods exploit similar user relations to make recommendations in a local perspective. Nevertheless, traditional user-based methods, like userKNN and matrix factorization, are intractable to be deployed in the real-time applications since such transductive models have to be recomputed or retrained with any new interaction. To overcome this challenge, we propose a framework called self-complementary collaborative filtering (SCCF) which can make recommendations with both global and local information in real time. On the one hand, it utilizes UI relations and user neighborhood to capture both global and local information. On the other hand, it can identify similar users for each user in real time by inferring user representations on the fly with an inductive model. The proposed framework can be seamlessly incorporated into existing inductive UI approach and benefit from user neighborhood with little additional computation. It is also the first attempt to apply user-based methods in real-time settings. The effectiveness and efficiency of SCCF are demonstrated through extensive offline experiments on four public datasets, as well as a large scale online A/B test in Taobao.
Fei Sun 0001, Xiaoyong Yang, Jinyang Gao, Wenwu Ou, Bin Cui 0001
ICDE2
2021 Unified Conversational Recommendation Policy Learning via Graph-based Reinforcement Learning
abstract
Conversational recommender systems (CRS) enable the traditional recommender systems to explicitly acquire user preferences towards items and attributes through interactive conversations. Reinforcement learning (RL) is widely adopted to learn conversational recommendation policies to decide what attributes to ask, which items to recommend, and when to ask or recommend, at each conversation turn. However, existing methods mainly target at solving one or two of these three decision-making problems in CRS with separated conversation and recommendation components, which restrict the scalability and generality of CRS and fall short of preserving a stable training procedure. In the light of these challenges, we propose to formulate these three decision-making problems in CRS as a unified policy learning task. In order to systematically integrate conversation and recommendation components, we develop a dynamic weighted graph based RL method to learn a policy to select the action at each conversation turn, either asking an attribute or recommending items. Further, to deal with the sample efficiency issue, we propose two action selection strategies for reducing the candidate action space according to the preference and entropy information. Experimental results on two benchmark CRS datasets and a real-world E-Commerce application show that the proposed method not only significantly outperforms state-of-the-art methods but also enhances the scalability and stability of CRS.
Yang Deng 0002, Yaliang Li, Fei Sun 0001, Bolin Ding, Wai Lam
SIGIR3
2021 Towards Long-term Fairness in Recommendation
abstract
As Recommender Systems (RS) influence more and more people in their daily life, the issue of fairness in recommendation is becoming more and more important. Most of the prior approaches to fairness-aware recommendation have been situated in a static or one-shot setting, where the protected groups of items are fixed, and the model provides a one-time fairness solution based on fairness-constrained optimization. This fails to consider the dynamic nature of the recommender systems, where attributes such as item popularity may change over time due to the recommendation policy and user engagement. For example, products that were once popular may become no longer popular, and vice versa. As a result, the system that aims to maintain long-term fairness on the item exposure in different popularity groups must accommodate this change in a timely fashion.
Yingqiang Ge, Shuchang Liu 0001, Ruoyuan Gao, Yikun Xian, Yunqi Li 0003, Xiangyu Zhao 0001, Changhua Pei, Fei Sun 0001, Junfeng Ge, Wenwu Ou, Yongfeng Zhang 0003
WSDM8
2021 Variation Control and Evaluation for Generative Slate Recommendations
abstract
Slate recommendation generates a list of items as a whole instead of ranking each item individually, so as to better model the intra-list positional biases and item relations. In order to deal with the enormous combinatorial space of slates, recent work considers a generative solution so that a slate distribution can be directly modeled. However, we observe that such approaches—despite their proved effectiveness in computer vision—suffer from a trade-off dilemma in recommender systems: when focusing on reconstruction, they easily over-fit the data and hardly generate satisfactory recommendations; on the other hand, when focusing on satisfying the user interests, they get trapped in a few items and fail to cover the item variation in slates. In this paper, we propose to enhance the accuracy-based evaluation with slate variation metrics to estimate the stochastic behavior of generative models. We illustrate that instead of reaching to one of the two undesirable extreme cases in the dilemma, a valid generative solution resides in a narrow “elbow” region in between. And we show that item perturbation can enforce slate variation and mitigate the over-concentration of generated slates, which expand the “elbow” performance to an easy-to-find region. We further propose to separate a pivot selection phase from the generation process so that the model can apply perturbation before generation. Empirical results show that this simple modification can provide even better variance with the same level of accuracy compared to post-generation perturbation methods.
Shuchang Liu 0001, Fei Sun 0001, Yingqiang Ge, Changhua Pei, Yongfeng Zhang 0003
WWW2
2020 Improving End-to-End Sequential Recommendations with Intent-aware Diversification
abstract
Sequential recommenders that capture users' dynamic intents by modeling sequential behavior, are able to accurately recommend items to users. Previous studies on sequential recommendations (SRs) mostly focus on optimizing the recommendation accuracy, thus ignoring the diversity of recommended items. Many existing methods for improving the diversity of recommended items are not applicable to SRs because they assume that user intents are static and rely on post-processing the list of recommended items to promote diversity. We consider both accuracy and diversity by reformulating SRs as a list generation task, and propose an integrated approach with an end-to-end neural model, called intent-aware diversified sequential recommendation (IDSR). Specifically, we introduce an implicit intent mining (IIM) module for SR to capture multiple user intents reflected in sequences of user behavior. We design an intent-aware diversity promoting (IDP) loss function to supervise the learning of the IIM module and guide the model to take diversity into account during training. Extensive experiments on four datasets show that IDSR significantly outperforms state-of-the-art methods in terms of recommendation diversity while yielding comparable or superior recommendation accuracy.
Wanyu Chen, Pengjie Ren, Fei Sun 0001, Maarten de Rijke
CIKM4
2020 MTBRN: Multiplex Target-Behavior Relation Enhanced Network for Click-Through Rate Prediction
abstract
Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the CTR field. Existing works mainly exploit attention mechanism based on embedding product when considering relations between user behaviors and target item. However, this methodology lacks of concrete semantics and overlooks the underlying reasons driving a user to click on a target item. In this paper, we propose a new framework named Multiplex Target-Behavior Relation enhanced Network (MTBRN) to leverage multiplex relations between user behaviors and target item to enhance CTR prediction. Multiplex relations consist of meaningful semantics, which can bring a better understanding on users' interests from different perspectives. To explore and model multiplex relations, we propose to incorporate various graphs (e.g., knowledge graph and item-item similarity graph) to construct multiple relational paths between user behaviors and target item. Then Bi-LSTM is applied to encode each path in the path extractor layer. A path fusion network and a path activation network are devised to adaptively aggregate and finally learn the representation of all paths for CTR prediction. Extensive offline and online experiments clearly verify the effectiveness of our framework.
Yufei Feng 0001, Fuyu Lv, Binbin Hu, Fei Sun 0001, Kun Kuang 0001, Yang Liu 0200, Qingwen Liu 0002, Wenwu Ou
CIKM4
2020 Ranking Enhanced Dialogue Generation
abstract
How to effectively utilize the dialogue history is a crucial problem in multi-turn dialogue generation. Previous works usually employ various neural network architectures (e.g., recurrent neural networks, attention mechanisms, and hierarchical structures) to model the history. However, a recent empirical study by Sankar et al. has shown that these architectures lack the ability of understanding and modeling the dynamics of the dialogue history. For example, the widely used architectures are insensitive to perturbations of the dialogue history, such as words shuffling, utterances missing, and utterances reordering. To tackle this problem, we propose a Ranking Enhanced Dialogue generation framework in this paper. Despite the traditional representation encoder and response generation modules, an additional ranking module is introduced to model the ranking relation between the former utterance and consecutive utterances. Specifically, the former utterance and consecutive utterances are treated as query and corresponding documents, and both local and global ranking losses are designed in the learning process. In this way, the dynamics in the dialogue history can be explicitly captured. To evaluate our proposed models, we conduct extensive experiments on three public datasets, i.e., bAbI, PersonaChat, and JDC. Experimental results show that our models produce better responses in terms of both quantitative measures and human judgments, as compared with the state-of-the-art dialogue generation models. Furthermore, we give some detailed experimental analysis to show where and how the improvements come from.
Changying Hao, Liang Pang 0001, Yanyan Lan, Fei Sun 0001, Jiafeng Guo, Xueqi Cheng 0001
CIKM4
2020 Privileged Features Distillation at Taobao Recommendations
abstract
Features play an important role in the prediction tasks of e-commerce recommendations. To guarantee the consistency of off-line training and on-line serving, we usually utilize the same features that are both available. However, the consistency in turn neglects some discriminative features. For example, when estimating the conversion rate (CVR), i.e., the probability that a user would purchase the item if she clicked it, features like dwell time on the item detailed page are informative. However, CVR prediction should be conducted for on-line ranking before the click happens. Thus we cannot get such post-event features during serving.
Junfeng Ge, Jinyang Gao, Xiaoyong Yang, Changhua Pei, Fei Sun 0001, Jian Wu 0032, Hanxiao Sun, Wenwu Ou
KDD7
2020 Node Conductance: A Scalable Node Centrality Measure on Big Networks
Tianshu Lyu, Fei Sun 0001, Yan Zhang 0004
PAKDD (2)2
2020 Learning Personalized Risk Preferences for Recommendation
abstract
The rapid growth of e-commerce has made people accustomed to shopping online. Before making purchases on e-commerce websites, most consumers tend to rely on rating scores and review information to make purchase decisions. With this information, they can infer the quality of products to reduce the risk of purchase. Specifically, items with high rating scores and good reviews tend to be less risky, while items with low rating scores and bad reviews might be risky to purchase. On the other hand, the purchase behaviors will also be influenced by consumers' tolerance of risks, known as the risk attitudes. Economists have studied risk attitudes for decades. These studies reveal that people are not always rational enough when making decisions, and their risk attitudes may vary in different circumstances.
Yingqiang Ge, Shuchang Liu 0001, Zuohui Fu, Fei Sun 0001, Yongfeng Zhang 0003
SIGIR5
2020 Understanding Echo Chambers in E-commerce Recommender Systems
abstract
Personalized recommendation benefits users in accessing contents of interests effectively. Current research on recommender systems mostly focuses on matching users with proper items based on user interests. However, significant efforts are missing to understand how the recommendations influence user preferences and behaviors, e.g., if and how recommendations result in echo chambers. Extensive efforts have been made in examining the phenomenon in online media and social network systems. Meanwhile, there are growing concerns that recommender systems might lead to the self-reinforcing of user's interests due to narrowed exposure of items, which may be the potential cause of echo chamber. In this paper, we aim to analyze the echo chamber phenomenon in Alibaba Taobao --- one of the largest e-commerce platforms in the world.
Yingqiang Ge, Shuya Zhao, Honglu Zhou, Changhua Pei, Fei Sun 0001, Wenwu Ou, Yongfeng Zhang 0003
SIGIR5
2020 NLP4REC: The WSDM 2020 Workshop on Natural Language Processing for Recommendations
abstract
Natural language processing is becoming more and more important in recommender systems. This half day workshop explores challenges and potential research directions in Recommender Systems (RSs) combining Natural Language Processing (NLP). The focus will be on stimulating discussions around how to combine natural language processing technologies with recommendation. We welcome theoretical, experimental, and methodological studies that leverage NLP technologies to advance recommender systems, as well as emphasize the applicability in practical applications. The workshop aims to bring together a diverse set of researchers and practitioners interested in investigating the interaction between NLP and RSs to develop more intelligent RSs.
Pengjie Ren, Zhaochun Ren, Fei Sun 0001, Xiangnan He 0001, Dawei Yin 0001, Maarten de Rijke
WSDM3
2020 Graph-based Regularization on Embedding Layers for Recommendation
abstract
Neural networks have been extensively used in recommender systems. Embedding layers are not only necessary but also crucial for neural models in recommendation as a typical discrete task. In this article, we argue that the widely used l 2 regularization for normal neural layers (e.g., fully connected layers) is not ideal for embedding layers from the perspective of regularization theory in Reproducing Kernel Hilbert Space. More specifically, the l 2 regularization corresponds to the inner product and the distance in the Euclidean space where correlations between discrete objects (e.g., items) are not well captured. Inspired by this observation, we propose a graph-based regularization approach to serve as a counterpart of the l 2 regularization for embedding layers. The proposed regularization incurs almost no extra computational overhead especially when being trained with mini-batches. We also discuss its relationships to other approaches (namely, data augmentation, graph convolution, and joint learning) theoretically. We conducted extensive experiments on five publicly available datasets from various domains with two state-of-the-art recommendation models. Results show that given a kNN (k-nearest neighbor) graph constructed directly from training data without external information, the proposed approach significantly outperforms the l 2 regularization on all the datasets and achieves more notable improvements for long-tail users and items.
Yuan Zhang 0024, Fei Sun 0001, Xiaoyong Yang, Wenwu Ou, Yan Zhang 0004
ACM Trans. Inf. Syst.2
2019 SDM: Sequential Deep Matching Model for Online Large-scale Recommender System
abstract
Capturing users' precise preferences is a fundamental problem in large-scale recommender system. Currently, item-based Collaborative Filtering (CF) methods are common matching approaches in industry. However, they are not effective to model dynamic and evolving preferences of users. In this paper, we propose a new sequential deep matching (SDM) model to capture users' dynamic preferences by combining short-term sessions and long-term behaviors. Compared with existing sequence-aware recommendation methods, we tackle the following two inherent problems in real-world applications: (1) there could exist multiple interest tendencies in one session. (2) long-term preferences may not be effectively fused with current session interests. Long-term behaviors are various and complex, hence those highly related to the short-term session should be kept for fusion. We propose to encode behavior sequences with two corresponding components: multi-head self-attention module to capture multiple types of interests and long-short term gated fusion module to incorporate long-term preferences. Successive items are recommended after matching between sequential user behavior vector and item embedding vectors. Offline experiments on real-world datasets show the superior performance of the proposed SDM. Moreover, SDM has been successfully deployed on online large-scale recommender system at Taobao and achieves improvements in terms of a range of commercial metrics.
Fuyu Lv, Taiwei Jin, Changlong Yu, Fei Sun 0001, Quan Lin, Keping Yang, Wilfred Ng
CIKM4
2019 BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer
abstract
Modeling users' dynamic preferences from their historical behaviors is challenging and crucial for recommendation systems. Previous methods employ sequential neural networks to encode users' historical interactions from left to right into hidden representations for making recommendations. Despite their effectiveness, we argue that such left-to-right unidirectional models are sub-optimal due to the limitations including: \begin enumerate* [label=series\itshape\alph*\upshape)] \item unidirectional architectures restrict the power of hidden representation in users' behavior sequences; \item they often assume a rigidly ordered sequence which is not always practical. \end enumerate* To address these limitations, we proposed a sequential recommendation model called BERT4Rec, which employs the deep bidirectional self-attention to model user behavior sequences. To avoid the information leakage and efficiently train the bidirectional model, we adopt the Cloze objective to sequential recommendation, predicting the random masked items in the sequence by jointly conditioning on their left and right context. In this way, we learn a bidirectional representation model to make recommendations by allowing each item in user historical behaviors to fuse information from both left and right sides. Extensive experiments on four benchmark datasets show that our model outperforms various state-of-the-art sequential models consistently.
Fei Sun 0001, Jian Wu 0032, Changhua Pei, Xiao Lin 0002, Wenwu Ou, Peng Jiang 0002
CIKM1
2019 POG: Personalized Outfit Generation for Fashion Recommendation at Alibaba iFashion
abstract
Increasing demand for fashion recommendation raises a lot of challenges for online shopping platforms and fashion communities. In particular, there exist two requirements for fashion outfit recommendation: the Compatibility of the generated fashion outfits, and the Personalization in the recommendation process. In this paper, we demonstrate these two requirements can be satisfied via building a bridge between outfit generation and recommendation. Through large data analysis, we observe that people have similar tastes in individual items and outfits. Therefore, we propose a Personalized Outfit Generation (POG) model, which connects user preferences regarding individual items and outfits with Transformer architecture. Extensive offline and online experiments provide strong quantitative evidence that our method outperforms alternative methods regarding both compatibility and personalization metrics. Furthermore, we deploy POG on a platform named Dida in Alibaba to generate personalized outfits for the users of the online application iFashion.
Wen Chen 0026, Pipei Huang, Fei Sun 0001, Andreas Pfadler, Binqiang Zhao
KDD6
2019 Exact-K Recommendation via Maximal Clique Optimization
abstract
This paper targets to a novel but practical recommendation problem named exact-K recommendation. It is different from traditional top-K recommendation, as it focuses more on (constrained) combinatorial optimization which will optimize to recommend a whole set of K items called card, rather than ranking optimization which assumes that "better" items should be put into top positions. Thus we take the first step to give a formal problem definition, and innovatively reduce it to Maximum Clique Optimization based on graph. To tackle this specific combinatorial optimization problem which is NP-hard, we propose Graph Attention Networks (GAttN) with a Multi-head Self-attention encoder and a decoder with attention mechanism. It can end-to-end learn the joint distribution of the K items and generate an optimal card rather than rank individual items by prediction scores. Then we propose Reinforcement Learning from Demonstrations (RLfD) which combines the advantages in behavior cloning and reinforcement learning, making it sufficient-and-efficient to train the model. Extensive experiments on three datasets demonstrate the effectiveness of our proposed GAttN with RLfD method, it outperforms several strong baselines with a relative improvement of 7.7% and 4.7% on average in Precision and Hit Ratio respectively, and achieves state-of-the-art (SOTA) performance for the exact-K recommendation problem.
Yu Zhu 0007, Lu Duan, Qingwen Liu 0002, Ziyu Guan, Fei Sun 0001, Wenwu Ou, Kenny Q. Zhu
KDD6
2019 A pareto-efficient algorithm for multiple objective optimization in e-commerce recommendation
abstract
Recommendation with multiple objectives is an important but difficult problem, where the coherent difficulty lies in the possible conflicts between objectives. In this case, multi-objective optimization is expected to be Pareto efficient, where no single objective can be further improved without hurting the others. However existing approaches to Pareto efficient multi-objective recommendation still lack good theoretical guarantees.
Xiao Lin 0002, Changhua Pei, Fei Sun 0001, Xuanji Xiao, Hanxiao Sun, Yongfeng Zhang 0003, Wenwu Ou, Peng Jiang 0002
RecSys4
2019 Compositional network embedding for link prediction
abstract
Almost all the existing network embedding methods learn to map the node IDs to their corresponding node embeddings. This design principle, however, hinders the existing methods from being applied in real cases. Node ID is not generalizable and, thus, the existing methods have to pay great effort in cold-start problem. The heterogeneous network usually requires extra work to encode node types, as node type is not able to be identified by node ID. Node ID carries rare information, resulting in the criticism that the existing methods are not robust to noise. To address this issue, we introduce Compositional Network Embedding, a general inductive network representation learning framework that generates node embeddings by combining node features based on the "principle of compositionally". Instead of directly optimizing an embedding lookup based on arbitrary node IDs, we learn a composition function that infers node embeddings by combining the corresponding node attribute embeddings through a graph-based loss. For evaluation, we conduct the experiments on link prediction under three different settings. The results verified the effectiveness and generalization ability of compositional network embeddings, especially on unseen nodes.
Tianshu Lyu, Fei Sun 0001, Peng Jiang 0002, Wenwu Ou, Yan Zhang 0004
RecSys2
2019 Personalized re-ranking for recommendation
abstract
Ranking is a core task in recommender systems, which aims at providing an ordered list of items to users. Typically, a ranking function is learned from the labeled dataset to optimize the global performance, which produces a ranking score for each individual item. However, it may be sub-optimal because the scoring function applies to each item individually and does not explicitly consider the mutual influence between items, as well as the differences of users' preferences or intents. Therefore, we propose a personalized re-ranking model for recommender systems. The proposed re-ranking model can be easily deployed as a follow-up modular after any ranking algorithm, by directly using the existing ranking feature vectors. It directly optimizes the whole recommendation list by employing a transformer structure to efficiently encode the information of all items in the list. Specifically, the Transformer applies a self-attention mechanism that directly models the global relationships between any pair of items in the whole list. We confirm that the performance can be further improved by introducing pre-trained embedding to learn personalized encoding functions for different users. Experimental results on both offline benchmarks and real-world online e-commerce systems demonstrate the significant improvements of the proposed re-ranking model.
Changhua Pei, Yi Zhang 0001, Yongfeng Zhang 0003, Fei Sun 0001, Xiao Lin 0002, Hanxiao Sun, Jian Wu 0032, Peng Jiang 0002, Junfeng Ge, Wenwu Ou, Dan Pei
RecSys4
2019 Value-aware Recommendation based on Reinforcement Profit Maximization
abstract
Existing recommendation algorithms mostly focus on optimizing traditional recommendation measures, such as the accuracy of rating prediction in terms of RMSE or the quality of top-k recommendation lists in terms of precision, recall, MAP, etc. However, an important expectation for commercial recommendation systems is to improve the final revenue/profit of the system. Traditional recommendation targets such as rating prediction and top-k recommendation are not directly related to this goal.
Changhua Pei, Xinru Yang, Qing Cui, Xiao Lin 0002, Fei Sun 0001, Peng Jiang 0002, Wenwu Ou, Yongfeng Zhang 0003
WWW5
2018 Multi-Source Pointer Network for Product Title Summarization
abstract
In this paper, we study the product title summarization problem in E-commerce applications for display on mobile devices. Comparing with conventional sentence summarization, product title summarization has some extra and essential constraints. For example, factual errors or loss of the key information are intolerable for E-commerce applications. Therefore, we abstract two more constraints for product title summarization: (i) do not introduce irrelevant information; (ii) retain the key information (e.g., brand name and commodity name). To address these issues, we propose a novel multi-source pointer network by adding a new knowledge encoder for pointer network. The first constraint is handled by pointer mechanism. For the second constraint, we restore the key information by copying words from the knowledge encoder with the help of the soft gating mechanism. For evaluation, we build a large collection of real-world product titles along with human-written short titles. Experimental results demonstrate that our model significantly outperforms the other baselines. Finally, online deployment of our proposed model has yielded a significant business impact, as measured by the click-through rate.
Fei Sun 0001, Peng Jiang 0002, Hanxiao Sun, Changhua Pei, Wenwu Ou, Xiaobo Wang 0002
CIKM1
2018 Modeling Consumer Buying Decision for Recommendation Based on Multi-Task Deep Learning
abstract
Although marketing researchers and sociologists have recognized the importance of buying decision process and its significant influence on consumer's purchasing behaviors, existing recommender systems do not explicitly model the consumer buying decision process or capture the sequential regularities of what happens before and after each purchase. In this paper, we try to bridge the gap and improve recommendation systems by explicitly modeling consumer buying decision process and corresponding stages. In particular, we propose a multi-task learning model with long short-term memory networks (LSTM) to learn consumer buying decision process. It maps items, users, product categories, and the behavior sequences into real valued vectors, with which the probability of purchasing a product can be estimated. In this way, the model can capture user intentions and preferences, predicts the conversion rate of each candidate product, and makes recommendations accordingly. Experiments on real world data demonstrate the effectiveness of the proposed approach.
Qiaolin Xia, Peng Jiang 0002, Fei Sun 0001, Yi Zhang 0001, Xiaobo Wang 0002, Zhifang Sui
CIKM3
2015 A hybrid approach for content extraction with text density and visual importance of DOM nodes
Fei Sun 0001, Lejian Liao
Knowl. Inf. Syst.2
2011 DOM based content extraction via text density
abstract
In addition to the main content, most web pages also contain navigation panels, advertisements and copyright and disclaimer notices. This additional content, which is also known as noise, is typically not related to the main subject and may hamper the performance of web data mining, and hence needs to be removed properly. In this paper, we present Content Extraction via Text Density (CETD) a fast, accurate and general method for extracting content from diverse web pages, and using DOM (Document Object Model) node text density to preserve the original structure. For this purpose, we introduce two concepts to measure the importance of nodes: Text Density and Composite Text Density. In order to extract content intact, we propose a technique called DensitySum to replace Data Smoothing. The approach was evaluated with the CleanEval benchmark and with randomly selected pages from well-known websites, where various web domains and styles are tested. The average F1-scores with our method were 8.79% higher than the best scores among several alternative methods.
Fei Sun 0001, Lejian Liao
SIGIR1