Yongchun Zhu

dblp:56/11341 · DBLP profile ↗
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30ranked-venue papers in the field
11as first author
27since 2021 · last 2026
0000-0002-7096-3190ORCID · corroborated

Domains — venue-derived; a paper can count in several

Information Retrieval & Web Search · 17 (6 first)Data Mining & Knowledge Discovery · 8 (3 first)Database Systems & Data Management · 5 (2 first)
YearPublicationVenuePosition
2026 Cross-Domain Preference Transfer for Promoting Engagement with Built-in Chatbots
abstract
Recent advances in large language models have led to the widespread integration of chatbots as built-in features in modern applications. To model user latent intent and provide topic guidance, the question recommendation task serves as the entry point for built-in chatbots. In content-consuming applications, interaction data with built-in chatbots exhibit notable sparsity, while consuming signals account for the majority of user behaviors. Therefore, it is reasonable to incorporate content-consuming signals for user preference modeling. However, a significant domain shift exists between the preference in the content-consuming domain and that in the conversational topic domain. It is non-trivial to transfer those cross-domain signals into meaningful suggested topics that are aligned with users' real-time preference.
Guanyu Jiang, Yongchun Zhu, Jingwu Chen, Feng Zhang 0047
SIGIR5
2026 Bridging Passive and Active: Enhancing Conversation Starter Recommendation via Active Expression Modeling
abstract
Large Language Model (LLM)-driven conversational search is shifting information retrieval from reactive keyword matching to proactive, open-ended dialogues. In this context, Conversation Starters are widely deployed to provide personalized query recommendations that help users initiate dialogues. Conventionally, recommending these starters relies on a closed ''exposure-click'' loop. Yet, this feedback loop mechanism traps the system in an echo chamber where, compounded by data sparsity, it fails to capture the dynamic nature of conversational search intents shaped by the open world. As a result, the system skews towards popular but generic suggestions. In this work, we uncover an untapped paradigm shift to shatter this harmful feedback loop: harnessing user ''free will'' through active user expressions. Unlike traditional recommendations, conversational search empowers users to bypass menus entirely through manually typed queries. The open-world intents in active queries hold the key to breaking this loop. However, incorporating them is non-trivial: (1) there exists an inherent distribution shift between active queries and formulated starters. (2) Furthermore, the ''non-ID-able'' nature of open text renders traditional item-based popularity statistics ineffective for large-scale industrial streaming training. To this end, we propose Passive-Active Bridge (PA-Bridge), a novel framework that employs an adversarial distribution aligner to bridge the distributional gap between passively recommended starters and active expressions. Moreover, we introduce a semantic discretizer to enable the deployment of popularity debiasing algorithms. Online A/B tests on our platform, which serves hundreds of millions of users, demonstrate that PA-Bridge significantly boosts the Feature Penetration Rate by 0.54% and User Active Days by 0.04%.
Yiqing Wu, Guanyu Jiang, Yongchun Zhu, Jingwu Chen, Feng Zhang 0047
SIGIR5
2025 ORCA: Mitigating Over-Reliance for Multi-Task Dwell Time Prediction with Causal Decoupling
abstract
Dwell time (DT) is a critical post-click metric for evaluating user preference in recommender systems, complementing the traditional click-through rate (CTR). Although multi-task learning is widely adopted to jointly optimize DT and CTR, we observe that multi-task models systematically collapse their DT predictions to the shortest and longest bins, under-predicting the moderate durations. We attribute this moderate-duration bin under-representation to over-reliance on the CTR-DT spurious correlation, and propose ORCA to address it with causal-decoupling. Specifically, ORCA explicitly models and subtracts CTR's negative transfer while preserving its positive transfer. We further introduce (i) feature-level counterfactual intervention, and (ii) a task-interaction module with instance inverse-weighting, weakening CTR-mediated effect and restoring direct DT semantics. ORCA is model-agnostic and easy to deploy. Experiments show an average 10.6% lift in DT metrics without harming CTR. Code is available at https://github.com/Chrissie-Law/ORCA-Mitigating-Over-Reliance-for-Multi-Task-Dwell-Time-Prediction-with-Causal-Decoupling.
Huishi Luo, Fuzhen Zhuang, Yongchun Zhu, Yiqing Wu, Bo Kang, Ruobing Xie, Feng Xia 0006, Deqing Wang 0001, Jin Dong 0004
CIKM3
2025 Asymmetric Diffusion Recommendation Model
abstract
Recently, motivated by the outstanding achievements of diffusion models, the diffusion process has been employed to strengthen representation learning in recommendation systems. Most diffusion-based recommendation models typically utilize standard Gaussian noise in symmetric forward and reverse processes in continuous data space. Nevertheless, the samples derived from recommendation systems inhabit a discrete data space, which is fundamentally different from the continuous one. Moreover, Gaussian noise has the potential to corrupt personalized information within latent representations. In this work, we propose a novel and effective method, named Asymmetric Diffusion Recommendation Model (AsymDiffRec), which learns forward and reverse processes in an asymmetric manner. We define a generalized forward process that simulates the missing features in real-world recommendation samples. The reverse process is then performed in an asymmetric latent feature space. To preserve personalized information within the latent representation, a task-oriented optimization strategy is introduced. In the serving stage, the raw sample with missing features is regarded as a noisy input to generate a denoising and robust representation for the final prediction. By equipping base models with AsymDiffRec, we conduct online A/B tests, achieving improvements of +0.131% and +0.166% in terms of users' active days and app usage duration respectively. Additionally, the extended offline experiments also demonstrate improvements. AsymDiffRec has been implemented in the Douyin Music App.
Yongchun Zhu, Guanyu Jiang, Jingwu Chen, Feng Zhang 0047, Zuotao Liu
CIKM1
2025 AdaF2M2: Comprehensive Learning and Responsive Leveraging Features in Recommendation System
Yongchun Zhu, Jingwu Chen, Yitan Li, Feng Zhang 0047, Zuotao Liu
DASFAA (6)1
2024 SeqSHAP: Subsequence Level Shapley Value Explanations for Sequential Predictions
Guanyu Jiang, Fuzhen Zhuang, Yongchun Zhu, Ying Sun 0006, Weiqiang Wang 0002, Deqing Wang 0001
DASFAA (4)4
2024 Unified Dual-Intent Translation for Joint Modeling of Search and Recommendation
abstract
Recommendation systems, which assist users in discovering their preferred items among numerous options, have served billions of users across various online platforms. Intuitively, users' interactions with items are highly driven by their unchanging inherent intents (e.g., always preferring high-quality items) and changing demand intents (e.g., wanting a T-shirt in summer but a down jacket in winter). However, both types of intents are implicitly expressed in recommendation scenario, posing challenges in leveraging them for accurate intent-aware recommendations. Fortunately, in search scenario, often found alongside recommendation on the same online platform, users express their demand intents explicitly through their query words. Intuitively, in both scenarios, a user shares the same inherent intent and the interactions may be influenced by the same demand intent. It is therefore feasible to utilize the interaction data from both scenarios to reinforce the dual intents for joint intent-aware modeling. But the joint modeling should deal with two problems: 1) accurately modeling users' implicit demand intents in recommendation; 2) modeling the relation between the dual intents and the interactive items. To address these problems, we propose a novel model named Unified Dual-Intents Translation for joint modeling of Search and Recommendation (UDITSR). To accurately simulate users' demand intents in recommendation, we utilize real queries from search data as supervision information to guide its generation. To explicitly model the relation among the triplet , we propose a dual-intent translation propagation mechanism to learn the triplet in the same semantic space via embedding translations. Extensive experiments demonstrate that UDITSR outperforms SOTA baselines both in search and recommendation tasks.
Yuting Zhang 0010, Yiqing Wu, Ruidong Han, Ying Sun 0006, Yongchun Zhu, Xiang Li 0067, Wei Lin 0022, Fuzhen Zhuang, Zhulin An, Yongjun Xu 0001
KDD5
2024 Interest Clock: Time Perception in Real-Time Streaming Recommendation System
abstract
User preferences follow a dynamic pattern over a day, e.g., at 8 am, a user might prefer to read news, while at 8 pm, they might prefer to watch movies. Time modeling aims to enable recommendation systems to perceive time changes to capture users' dynamic preferences over time, which is an important and challenging problem in recommendation systems. Especially, streaming recommendation systems in the industry, with only available samples of the current moment, present greater challenges for time modeling. There is still a lack of effective time modeling methods for streaming recommendation systems. In this paper, we propose an effective and universal method Interest Clock to perceive time information in recommendation systems. Interest Clock first encodes users' time-aware preferences into a clock (hour-level personalized features) and then uses Gaussian distribution to smooth and aggregate them into the final interest clock embedding according to the current time for the final prediction. By arming base models with Interest Clock, we conduct online A/B tests, obtaining +0.509% and +0.758% improvements on user active days and app duration respectively. Besides, the extended offline experiments show improvements as well. Interest Clock has been deployed on Douyin Music App.
Yongchun Zhu, Jingwu Chen, Yitan Li, Feng Zhang 0047, Zuotao Liu
SIGIR1
2024 Personalized Prompt for Sequential Recommendation
abstract
Pre-training models have shown their power in sequential recommendation. Recently, prompt has been widely explored and verified for tuning after pre-training in NLP, which helps to more effectively and parameter-efficiently extract useful knowledge from pre-training models for downstream tasks, especially in cold-start scenarios. However, it is challenging to bring prompt-tuning from NLP to recommendation, since the tokens of recommendation (i.e., items) are million-level and do not have concrete explainable semantics, and the sequence modeling in recommendation should be personalized. In this work, we first introduce prompt to recommendation models and propose a novel Personalized prompt-based recommendation (PPR) framework for cold-start recommendation. Specifically, we build personalized soft prompt via a prompt generator based on user profiles, and enable a sufficient training on prompts via a new prompt-oriented contrastive learning. PPR is effective, parameter-efficient, and universal in various tasks. In both few-shot and zero-shot recommendation tasks, PPR models achieve significant improvements over baselines in three large-scale datasets. We also verify PPR's universality in adopting different recommendation models as the backbone. Finally, we explore and confirm the capability of PPR on other tasks such as cross-domain recommendation and user profile prediction, shedding lights on the promising future directions of better using large-scale pre-trained recommendation models.
Yiqing Wu, Ruobing Xie, Yongchun Zhu, Fuzhen Zhuang, Xu Zhang 0028, Leyu Lin, Qing He 0003
IEEE Trans. Knowl. Data Eng.3
2024 Triple Dual Learning for Opinion-based Explainable Recommendation
abstract
Recently, with the aim of enhancing the trustworthiness of recommender systems, explainable recommendation has attracted much attention from the research community. Intuitively, users’ opinions toward different aspects of an item determine their ratings (i.e., users’ preferences) for the item. Therefore, rating prediction from the perspective of opinions can realize personalized explanations at the level of item aspects and user preferences. However, there are several challenges in developing an opinion-based explainable recommendation: (1) The complicated relationship between users’ opinions and ratings. (2) The difficulty of predicting the potential (i.e., unseen) user-item opinions because of the sparsity of opinion information. To tackle these challenges, we propose an overall preference-aware opinion-based explainable rating prediction model by jointly modeling the multiple observations of user-item interaction (i.e., review, opinion, rating). To alleviate the sparsity problem and raise the effectiveness of opinion prediction, we further propose a triple dual learning-based framework with a novelly designed triple dual constraint . Finally, experiments on three popular datasets show the effectiveness and great explanation performance of our framework.
Yuting Zhang 0010, Ying Sun 0006, Fuzhen Zhuang, Yongchun Zhu, Zhulin An, Yongjun Xu 0001
ACM Trans. Inf. Syst.4
2023 Generalizable Low-Resource Activity Recognition with Diverse and Discriminative Representation Learning
abstract
Human activity recognition (HAR) is a time series classification task that focuses on identifying the motion patterns from human sensor readings. Adequate data is essential but a major bottleneck for training a generalizable HAR model, which assists customization and optimization of online web applications. However, it is costly in time and economy to collect large-scale labeled data in reality, i.e., the low-resource challenge. Meanwhile, data collected from different persons have distribution shifts due to different living habits, body shapes, age groups, etc. The low-resource and distribution shift challenges are detrimental to HAR when applying the trained model to new unseen subjects. In this paper, we propose a novel approach called Diverse and Discriminative representation Learning (DDLearn) for generalizable low-resource HAR. DDLearn simultaneously considers diversity and discrimination learning. With the constructed self-supervised learning task, DDLearn enlarges the data diversity and explores the latent activity properties. Then, we propose a diversity preservation module to preserve the diversity of learned features by enlarging the distribution divergence between the original and augmented domains. Meanwhile, DDLearn also enhances semantic discrimination by learning discriminative representations with supervised contrastive learning. Extensive experiments on three public HAR datasets demonstrate that our method significantly outperforms state-of-art methods by an average accuracy improvement of 9.5% under the low-resource distribution shift scenarios, while being a generic, explainable, and flexible framework. Code is available at: https://github.com/microsoft/robustlearn.
Jindong Wang 0001, Shuo Ma 0001, Wang Lu 0003, Yongchun Zhu, Xing Xie 0001, Yiqiang Chen 0001
KDD5
2023 Modeling Dual Period-Varying Preferences for Takeaway Recommendation
abstract
Takeaway recommender systems, which aim to accurately provide stores that offer foods meeting users' interests, have served billions of users in our daily life. Different from traditional recommendation, takeaway recommendation faces two main challenges: (1) Dual Interaction-Aware Preference Modeling. Traditional recommendation commonly focuses on users' single preferences for items while takeaway recommendation needs to comprehensively consider users' dual preferences for stores and foods. (2) Period-Varying Preference Modeling. Conventional recommendation generally models continuous changes in users' preferences from a session-level or day-level perspective. However, in practical takeaway systems, users' preferences vary significantly during the morning, noon, night, and late night periods of the day. To address these challenges, we propose a Dual Period-Varying Preference modeling (DPVP) for takeaway recommendation. Specifically, we design a dual interaction-aware module, aiming to capture users' dual preferences based on their interactions with stores and foods. Moreover, to model various preferences in different time periods of the day, we propose a time-based decomposition module as well as a time-aware gating mechanism. Extensive offline and online experiments demonstrate that our model outperforms state-of-the-art methods on real-world datasets and it is capable of modeling the dual period-varying preferences. Moreover, our model has been deployed online on Meituan Takeaway platform, leading to an average improvement in GMV (Gross Merchandise Value) of 0.70%.
Yuting Zhang 0010, Yiqing Wu, Ran Le, Yongchun Zhu, Fuzhen Zhuang, Ruidong Han, Xiang Li 0067, Wei Lin 0022, Zhulin An, Yongjun Xu 0001
KDD4
2023 Attacking Pre-trained Recommendation
abstract
Recently, a series of pioneer studies have shown the potency of pre-trained models in sequential recommendation, illuminating the path of building an omniscient unified pre-trained recommendation model for different downstream recommendation tasks. Despite these advancements, the vulnerabilities of classical recommender systems also exist in pre-trained recommendation in a new form, while the security of pre-trained recommendation model is still unexplored, which may threaten its widely practical applications. In this study, we propose a novel framework for backdoor attacking in pre-trained recommendation. We demonstrate the provider of the pre-trained model can easily insert a backdoor in pre-training, thereby increasing the exposure rates of target items to target user groups. Specifically, we design two novel and effective backdoor attacks: basic replacement and prompt-enhanced, under various recommendation pre-training usage scenarios. Experimental results on real-world datasets show that our proposed attack strategies significantly improve the exposure rates of target items to target users by hundreds of times in comparison to the clean model. The source codes are released in https://github.com/wyqing20/APRec.
Yiqing Wu, Ruobing Xie, Zhao Zhang 0011, Yongchun Zhu, Fuzhen Zhuang, Jie Zhou 0016, Yongjun Xu 0001, Qing He 0003
SIGIR4
2023 CAMUS: Attribute-Aware Counterfactual Augmentation for Minority Users in Recommendation
abstract
Embedding-based methods currently achieved impressive success in recommender systems. However, such methods are more likely to suffer from bias in data distribution, especially the attribute bias problem. For example, when a certain type of user, like the elderly, occupies the mainstream, the recommendation results of minority users would be seriously affected by the mainstream users’ attributes. To address this problem, most existing methods are proposed from the perspective of fairness, which focuses on eliminating unfairness but deteriorates the recommendation performance. Unlike these methods, in this paper, we focus on improving the recommendation performance for minority users of biased attributes. Along this line, we propose a novel attribute-aware Counterfactual Augmentation framework for Minority Users(CAMUS). Specifically, the CAMUS consists of a counterfactual augmenter, a confidence estimator, and a recommender. The counterfactual augmenter conducts data augmentation for the minority group by utilizing the interactions of mainstream users based on a universal counterfactual assumption. Besides, a tri-training-based confidence estimator is applied to ensure the effectiveness of augmentation. Extensive experiments on three real-world datasets have demonstrated the superior performance of the proposed methods. Further case studies verify the universality of the proposed CAMUS framework on different data sparsity, attributes, and models.
Yuxin Ying, Fuzhen Zhuang, Yongchun Zhu, Deqing Wang 0001, Hongwei Zheng 0003
WWW3
2023 Memory-Guided Multi-View Multi-Domain Fake News Detection
abstract
The wide spread of fake news is increasingly threatening both individuals and society. Great efforts have been made for automatic fake news detection on asingledomain (e.g., politics). However, correlations exist commonly across multiple news domains, and thus it is promising to simultaneously detect fake news ofmultipledomains. Based on our analysis, we pose two challenges in multi-domain fake news detection: 1)domain shift, caused by the discrepancy among domains in terms of words, emotions, styles, etc. 2)domain labeling incompleteness, stemming from the real-world categorization that only outputs one single domain label, regardless of topic diversity of a news piece. In this paper, we propose a Memory-guided Multi-view Multi-domain Fake News Detection Framework (M$^{3}$FEND) to address these two challenges. We model news pieces from a multi-view perspective, including semantics, emotion, and style. Specifically, we propose a Domain Memory Bank to enrich domain information which could discover potential domain labels based on seen news pieces and model domain characteristics. Then, with enriched domain information as input, a Domain Adapter could adaptively aggregate discriminative information from multiple views for news in various domains. Extensive offline experiments on English and Chinese datasets demonstrate the effectiveness of M$^{3}$FEND, and online tests verify its superiority in practice. Our code is available athttps://github.com/ICTMCG/M3FEND.
Yongchun Zhu, Qiang Sheng 0001, Juan Cao 0001, Qiong Nan 0001, Kai Shu, Minghui Wu 0001, Jindong Wang 0001, Fuzhen Zhuang
IEEE Trans. Knowl. Data Eng.1
2022 Multi-view Multi-behavior Contrastive Learning in Recommendation
Yiqing Wu, Ruobing Xie, Yongchun Zhu, Xiang Ao 0001, Xin Chen 0091, Xu Zhang 0028, Fuzhen Zhuang, Leyu Lin, Qing He 0003
DASFAA (2)3
2022 Customized Conversational Recommender Systems
Shuokai Li, Yongchun Zhu, Ruobing Xie, Zhenwei Tang, Zhao Zhang 0011, Fuzhen Zhuang, Qing He 0003, Hui Xiong 0001
ECML/PKDD (2)2
2022 User-Centric Conversational Recommendation with Multi-Aspect User Modeling
abstract
Conversational recommender systems (CRS) aim to provide highquality recommendations in conversations. However, most conventional CRS models mainly focus on the dialogue understanding of the current session, ignoring other rich multi-aspect information of the central subjects (i.e., users) in recommendation. In this work, we highlight that the user's historical dialogue sessions and look-alike users are essential sources of user preferences besides the current dialogue session in CRS. To systematically model the multi-aspect information, we propose a User-Centric Conversational Recommendation (UCCR) model, which returns to the essence of user preference learning in CRS tasks. Specifically, we propose a historical session learner to capture users' multi-view preferences from knowledge, semantic, and consuming views as supplements to the current preference signals. A multi-view preference mapper is conducted to learn the intrinsic correlations among different views in current and historical sessions via self-supervised objectives. We also design a temporal look-alike user selector to understand users via their similar users. The learned multi-aspect multi-view user preferences are then used for the recommendation and dialogue generation. In experiments, we conduct comprehensive evaluations on both Chinese and English CRS datasets. The significant improvements over competitive models in both recommendation and dialogue generation verify the superiority of UCCR.
Shuokai Li, Ruobing Xie, Yongchun Zhu, Xiang Ao 0001, Fuzhen Zhuang, Qing He 0003
SIGIR3
2022 Selective Fairness in Recommendation via Prompts
abstract
Recommendation fairness has attracted great attention recently. In real-world systems, users usually have multiple sensitive attributes (e.g. age, gender, and occupation), and users may not want their recommendation results influenced by those attributes. Moreover, which of and when these user attributes should be considered in fairness-aware modeling should depend on users' specific demands. In this work, we define the selective fairness task, where users can flexibly choose which sensitive attributes should the recommendation model be bias-free. We propose a novel parameter-efficient prompt-based fairness-aware recommendation (PFRec) framework, which relies on attribute-specific prompt-based bias eliminators with adversarial training, enabling selective fairness with different attribute combinations on sequential recommendation. Both task-specific and user-specific prompts are considered. We conduct extensive evaluations to verify PFRec's superiority in selective fairness. The source codes are released in \urlhttps://github.com/wyqing20/PFRec.
Yiqing Wu, Ruobing Xie, Yongchun Zhu, Fuzhen Zhuang, Xiang Ao 0001, Xu Zhang 0028, Leyu Lin, Qing He 0003
SIGIR3
2022 Generalizing to the Future: Mitigating Entity Bias in Fake News Detection
abstract
The wide dissemination of fake news is increasingly threatening both individuals and society. Fake news detection aims to train a model on the past news and detect fake news of the future. Though great efforts have been made, existing fake news detection methods overlooked the unintended entity bias in the real-world data, which seriously influences models' generalization ability to future data. For example, 97% of news pieces in 2010-2017 containing the entity 'Donald Trump' are real in our data, but the percentage falls down to merely 33% in 2018. This would lead the model trained on the former set to hardly generalize to the latter, as it tends to predict news pieces about 'Donald Trump' as real for lower training loss. In this paper, we propose an entity debiasing framework (ENDEF) which generalizes fake news detection models to the future data by mitigating entity bias from a cause-effect perspective. Based on the causal graph among entities, news contents, and news veracity, we separately model the contribution of each cause (entities and contents) during training. In the inference stage, we remove the direct effect of the entities to mitigate entity bias. Extensive offline experiments on the English and Chinese datasets demonstrate that the proposed framework can largely improve the performance of base fake news detectors, and online tests verify its superiority in practice. To the best of our knowledge, this is the first work to explicitly improve the generalization ability of fake news detection models to the future data. The code has been released at https://github.com/ICTMCG/ENDEF-SIGIR2022.
Yongchun Zhu, Qiang Sheng 0001, Juan Cao 0001, Shuokai Li, Danding Wang, Fuzhen Zhuang
SIGIR1
2022 Personalized Transfer of User Preferences for Cross-domain Recommendation
abstract
Cold-start problem is still a very challenging problem in recommender systems. Fortunately, the interactions of the cold-start users in the auxiliary source domain can help cold-start recommendations in the target domain. How to transfer user's preferences from the source domain to the target domain, is the key issue in Cross-domain Recommendation (CDR) which is a promising solution to deal with the cold-start problem. Most existing methods model a common preference bridge to transfer preferences for all users. Intuitively, since preferences vary from user to user, the preference bridges of different users should be different. Along this line, we propose a novel framework named Personalized Transfer of User Preferences for Cross-domain Recommendation (PTUPCDR). Specifically, a meta network fed with users' characteristic embeddings is learned to generate personalized bridge functions to achieve personalized transfer of preferences for each user. To learn the meta network stably, we employ a task-oriented optimization procedure. With the meta-generated personalized bridge function, the user's preference embedding in the source domain can be transformed into the target domain, and the transformed user preference embedding can be utilized as the initial embedding for the cold-start user in the target domain. Using large real-world datasets, we conduct extensive experiments to evaluate the effectiveness of PTUPCDR on both cold-start and warm-start stages. The code has been available at https://github.com/easezyc/WSDM2022-PTUPCDR.
Yongchun Zhu, Zhenwei Tang, Yudan Liu, Fuzhen Zhuang, Ruobing Xie, Xu Zhang 0028, Leyu Lin, Qing He 0003
WSDM1
2022 Self-Supervised learning for Conversational Recommendation
Shuokai Li, Ruobing Xie, Yongchun Zhu, Fuzhen Zhuang, Zhenwei Tang, Wayne Xin Zhao, Qing He 0003
Inf. Process. Manag.3
2021 MDFEND: Multi-domain Fake News Detection
abstract
Fake news spread widely on social media in various domains, which lead to real-world threats in many aspects like politics, disasters, and finance. Most existing approaches focus on single-domain fake news detection (SFND), which leads to unsatisfying performance when these methods are applied to multi-domain fake news detection. As an emerging field, multi-domain fake news detection (MFND) is increasingly attracting attention. However, data distributions, such as word frequency and propagation patterns, vary from domain to domain, namely domain shift. Facing the challenge of serious domain shift, existing fake news detection techniques perform poorly for multi-domain scenarios. Therefore, it is demanding to design a specialized model for MFND. In this paper, we first design a benchmark of fake news dataset for MFDN with domain label annotated, namely Weibo21, which consists of 4,488 fake news and 4,640 real news from 9 different domains. We further propose an effective Multi-domain Fake News Detection Model (MDFEND) by utilizing domain gate to aggregate multiple representations extracted by a mixture of experts. The experiments show that MDFEND can significantly improve the performance of multi-domain fake news detection. Our dataset and code are available at https://github.com/kennqiang/MDFEND-Weibo21.
Qiong Nan 0001, Juan Cao 0001, Yongchun Zhu, Jintao Li 0001
CIKM3
2021 Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning in Targeted Display Advertising
abstract
In most real-world large-scale online applications (e.g., e-commerce or finance), customer acquisition is usually a multi-step conversion process of audiences. For example, an impression->click->purchase process is usually performed of audiences for e-commerce platforms. However, it is more difficult to acquire customers in financial advertising (e.g., credit card advertising) than in traditional advertising. On the one hand, the audience multi-step conversion path is longer, an impression->click->application->approval->activation process usually occurs during the audience conversion for credit card business in financial advertising. On the other hand, the positive feedback is sparser (class imbalance) step by step, and it is difficult to obtain the final positive feedback due to the delayed feedback of activation. Therefore, it is necessary to use the positive feedback information of the former step to alleviate the class imbalance of the latter step. Multi-task learning is a typical solution in this direction. While considerable multi-task efforts have been made in this direction, a long-standing challenge is how to explicitly model the long-path sequential dependence among audience multi-step conversions for improving the end-to-end conversion. In this paper, we propose an Adaptive Information Transfer Multi-task (AITM) framework, which models the sequential dependence among audience multi-step conversions via the Adaptive Information Transfer (AIT) module. The AIT module can adaptively learn what and how much information to transfer for different conversion stages. Besides, by combining the Behavioral Expectation Calibrator in the loss function, the AITM framework can yield more accurate end-to-end conversion identification. The proposed framework is deployed in Meituan app, which utilizes it to real-timely show a banner to the audience with a high end-to-end conversion rate for Meituan Co-Branded Credit Cards. Offline experimental results on both industrial and public real-world datasets clearly demonstrate that the proposed framework achieves significantly better performance compared with state-of-the-art baselines. Besides, online experiments also demonstrate significant improvement compared with existing online models. Furthermore,we have released the source code of the proposed framework at https://github.com/xidongbo/AITM.
Dongbo Xi, Yinger Zhang, Yongchun Zhu, Fuzhen Zhuang, Yu Chen 0091
KDD5
2021 Learning to Expand Audience via Meta Hybrid Experts and Critics for Recommendation and Advertising
abstract
In recommender systems and advertising platforms, marketers always want to deliver products, contents, or advertisements to potential audiences over media channels such as display, video, or social. Given a set of audiences or customers (seed users), the audience expansion technique (look-alike modeling) is a promising solution to identify more potential audiences, who are similar to the seed users and likely to finish the business goal of the target campaign. However, look-alike modeling faces two challenges: (1) In practice, a company could run hundreds of marketing campaigns to promote various contents within completely different categories every day, e.g., sports, politics, society. Thus, it is difficult to utilize a common method to expand audiences for all campaigns. (2) The seed set of a certain campaign could only cover limited users. Therefore, a customized approach based on such a seed set is likely to be overfitting.
Yongchun Zhu, Yudan Liu, Ruobing Xie, Fuzhen Zhuang, Xiaobo Hao, Kaikai Ge, Xu Zhang 0028, Leyu Lin, Juan Cao 0001
KDD1
2021 Transfer-Meta Framework for Cross-domain Recommendation to Cold-Start Users
abstract
Cold-start problems are enormous challenges in practical recommender systems. One promising solution for this problem is cross-domain recommendation (CDR) which leverages rich information from an auxiliary (source) domain to improve the performance of recommender system in the target domain. In these CDR approaches, the family of Embedding and Mapping methods for CDR (EMCDR) is very effective, which explicitly learn a mapping function from source embeddings to target embeddings with overlapping users. However, these approaches suffer from one serious problem: the mapping function is only learned on limited overlapping users, and the function would be biased to the limited overlapping users, which leads to unsatisfying generalization ability and degrades the performance on cold-start users in the target domain. With the advantage of meta learning which has good generalization ability to novel tasks, we propose a transfer-meta framework for CDR (TMCDR) which has a transfer stage and a meta stage. In the transfer (pre-training) stage, a source model and a target model are trained on source and target domains, respectively. In the meta stage, a task-oriented meta network is learned to implicitly transform the user embedding in the source domain to the target feature space. In addition, the TMCDR is a general framework that can be applied upon various base models, e.g., MF, BPR, CML. By utilizing data from Amazon and Douban, we conduct extensive experiments on 6 cross-domain tasks to demonstrate the superior performance and compatibility of TMCDR.
Yongchun Zhu, Kaikai Ge, Fuzhen Zhuang, Ruobing Xie, Dongbo Xi, Xu Zhang 0028, Leyu Lin, Qing He 0003
SIGIR1
2021 Learning to Warm Up Cold Item Embeddings for Cold-start Recommendation with Meta Scaling and Shifting Networks
abstract
Recently, embedding techniques have achieved impressive success in recommender systems. However, the embedding techniques are data demanding and suffer from the cold-start problem. Especially, for the cold-start item which only has limited interactions, it is hard to train a reasonable item ID embedding, called cold ID embedding, which is a major challenge for the embedding techniques. The cold item ID embedding has two main problems: (1) A gap is existing between the cold ID embedding and the deep model. (2) Cold ID embedding would be seriously affected by noisy interaction. However, most existing methods do not consider both two issues in the cold-start problem, simultaneously. To address these problems, we adopt two key ideas: (1) Speed up the model fitting for the cold item ID embedding (fast adaptation). (2) Alleviate the influence of noise. Along this line, we propose Meta Scaling and Shifting Networks to generate scaling and shifting functions for each item, respectively. The scaling function can directly transform cold item ID embeddings into warm feature space which can fit the model better, and the shifting function is able to produce stable embeddings from the noisy embeddings. With the two meta networks, we propose Meta Warm Up Framework (MWUF) which learns to warm up cold ID embeddings. Moreover, MWUF is a general framework that can be applied upon various existing deep recommendation models. The proposed model is evaluated on three popular benchmarks, including both recommendation and advertising datasets. The evaluation results demonstrate its superior performance and compatibility.
Yongchun Zhu, Ruobing Xie, Fuzhen Zhuang, Kaikai Ge, Ying Sun 0006, Xu Zhang 0028, Leyu Lin, Juan Cao 0001
SIGIR1
2020 Neural Hierarchical Factorization Machines for User's Event Sequence Analysis
abstract
Many prediction tasks of real-world applications need to model multi-order feature interactions in user's event sequence for better detection performance. However, existing popular solutions usually suffer two key issues: 1) only focusing on feature interactions and failing to capture the sequence influence; 2) only focusing on sequence information, but ignoring internal feature relations of each event, thus failing to extract a better event representation. In this paper, we consider a two-level structure for capturing the hierarchical information over user's event sequence: 1) learning effective feature interactions based event representation; 2) modeling the sequence representation of user's historical events. Experimental results on both industrial and public datasets clearly demonstrate that our model achieves significantly better performance compared with state-of-the-art baselines.
Dongbo Xi, Fuzhen Zhuang, Yongchun Zhu, Dan Hong, Xi Gu, Qing He 0003
SIGIR4
2020 Modeling Users' Behavior Sequences with Hierarchical Explainable Network for Cross-domain Fraud Detection
abstract
With the explosive growth of the e-commerce industry, detecting online transaction fraud in real-world applications has become increasingly important to the development of e-commerce platforms. The sequential behavior history of users provides useful information in differentiating fraudulent payments from regular ones. Recently, some approaches have been proposed to solve this sequence-based fraud detection problem. However, these methods usually suffer from two problems: the prediction results are difficult to explain and the exploitation of the internal information of behaviors is insufficient. To tackle the above two problems, we propose a Hierarchical Explainable Network (HEN) to model users’ behavior sequences, which could not only improve the performance of fraud detection but also make the inference process interpretable.
Yongchun Zhu, Dongbo Xi, Fuzhen Zhuang, Xi Gu, Qing He 0003
WWW1
2019 Adaptively Transfer Category-Classifier for Handwritten Chinese Character Recognition
Yongchun Zhu, Fuzhen Zhuang, Jingyuan Yang 0001, Qing He 0003
PAKDD (1)1