Alex Beutel

dblp:69/8749 · DBLP profile ↗
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38ranked-venue papers in the field
11as first author
5since 2021 · last 2023
0000-0002-5917-2849ORCID · corroborated

Domains — venue-derived; a paper can count in several

Data Mining & Knowledge Discovery · 23 (5 first)Information Retrieval & Web Search · 10 (4 first)Database Systems & Data Management · 5 (2 first)
YearPublicationVenuePosition
2023 Learning from Negative User Feedback and Measuring Responsiveness for Sequential Recommenders
abstract
Sequential recommenders have been widely used in industry due to their strength in modeling user preferences. While these models excel at learning a user’s positive interests, less attention has been paid to learning from negative user feedback. Negative user feedback is an important lever of user control, and comes with an expectation that recommenders should respond quickly and reduce similar recommendations to the user. However, negative feedback signals are often ignored in the training objective of sequential retrieval models, which primarily aim at predicting positive user interactions. In this work, we incorporate explicit and implicit negative user feedback into the training objective of sequential recommenders in the retrieval stage using a "not-to-recommend" loss function that optimizes for the log-likelihood of not recommending items with negative feedback. We demonstrate the effectiveness of this approach using live experiments on a large-scale industrial recommender system. Furthermore, we address a challenge in measuring recommender responsiveness to negative feedback by developing a counterfactual simulation framework to compare recommender responses between different user actions, showing improved responsiveness from the modeling change.
Yoni Halpern, Shuo Chang, Jingchen Feng, Elaine Ya Le, Xujian Liang, Min-Cheng Huang, Shane Li, Alex Beutel, Shuchao Bi
RecSys10
2021 Understanding and Improving Fairness-Accuracy Trade-offs in Multi-Task Learning
abstract
As multi-task models gain popularity in a wider range of machine learning applications, it is becoming increasingly important for practitioners to understand the fairness implications associated with those models. Most existing fairness literature focuses on learning a single task more fairly, while how ML fairness interacts with multiple tasks in the joint learning setting is largely under-explored. In this paper, we are concerned with how group fairness (e.g., equal opportunity, equalized odds) as an ML fairness concept plays out in the multi-task scenario. In multi-task learning, several tasks are learned jointly to exploit task correlations for a more efficient inductive transfer. This presents a multi-dimensional Pareto frontier on (1) the trade-off between group fairness and accuracy with respect to each task, as well as (2) the trade-offs across multiple tasks. We aim to provide a deeper understanding on how group fairness interacts with accuracy in multi-task learning, and we show that traditional approaches that mainly focus on optimizing the Pareto frontier of multi-task accuracy might not perform well on fairness goals. We propose a new set of metrics to better capture the multi-dimensional Pareto frontier of fairness-accuracy trade-offs uniquely presented in a multi-task learning setting. We further propose a Multi-Task-Aware Fairness (MTA-F) approach to improve fairness in multi-task learning. Experiments on several real-world datasets demonstrate the effectiveness of our proposed approach.
Xuezhi Wang 0002, Alex Beutel, Flavien Prost, Jilin Chen, Ed H. Chi
KDD3
2021 Practical Compositional Fairness: Understanding Fairness in Multi-Component Recommender Systems
abstract
How can we build recommender systems to take into account fairness? Real-world recommender systems are often composed of multiple models, built by multiple teams. However, most research on fairness focuses on improving fairness in a single model. Further, recent research on classification fairness has shown that combining multiple "fair" classifiers can still result in an "unfair" classification system. This presents a significant challenge: how do we understand and improve fairness in recommender systems composed of multiple components?
Xuezhi Wang 0002, Nithum Thain, Anu Sinha, Flavien Prost, Ed H. Chi, Jilin Chen, Alex Beutel
WSDM7
2021 Enhancing Neural Recommender Models through Domain-Specific Concordance
abstract
Recommender models trained on historical observational data alone can be brittle when domain experts subject them to counterfactual evaluation. In many domains, experts can articulate common, high-level mappings or rules between categories of inputs (user's history) and categories of outputs (preferred recommendations). One challenge is to determine how to train recommender models to adhere to these rules. In this work, we introduce the goal of domain-specific concordance: the expectation that a recommender model follow a set of expert-defined categorical rules. We propose a regularization-based approach that optimizes for robustness on rule-based input perturbations. To test the effectiveness of this method, we apply it in a medication recommender model over diagnosis-medicine categories, and in movie and music recommender models, on rules over categories based on movie tags and song genres. We demonstrate that we can increase the category-based robustness distance by up to 126% without degrading accuracy, but rather increasing it by up to 12% compared to baseline models in the popular MIMIC-III, MovieLens-20M and Last.fm Million Song datasets.
Ananth Balashankar, Alex Beutel, Lakshminarayanan Subramanian
WSDM2
2021 Towards Content Provider Aware Recommender Systems: A Simulation Study on the Interplay between User and Provider Utilities
abstract
Most existing recommender systems focus primarily on matching users (content consumers) to content which maximizes user satisfaction on the platform. It is increasingly obvious, however, that content providers have a critical influence on user satisfaction through content creation, largely determining the content pool available for recommendation. A natural question thus arises: can we design recommenders taking into account the long-term utility of both users and content providers? By doing so, we hope to sustain more content providers and a more diverse content pool for long-term user satisfaction. Understanding the full impact of recommendations on both user and content provider groups is challenging. This paper aims to serve as a research investigation of one approach toward building a content provider aware recommender, and evaluating its impact in a simulated setup.
Ruohan Zhan, Konstantina Christakopoulou, Ya Le, Jayden Ooi, Martin Mladenov, Alex Beutel, Craig Boutilier, Ed H. Chi, Minmin Chen
WWW6
2020 Deep Reinforcement Learning for Information Retrieval: Fundamentals and Advances
abstract
Information retrieval (IR) techniques, such as search, recommendation and online advertising, satisfying users' information needs by suggesting users personalized objects (information or services) at the appropriate time and place, play a crucial role in mitigating the information overload problem. Since the widely use of mobile applications, more and more information retrieval services have provided interactive functionality and products. Thus, learning from interaction becomes a crucial machine learning paradigm for interactive IR, which is based on reinforcement learning. With recent great advances in deep reinforcement learning (DRL), there have been increasing interests in developing DRL based information retrieval techniques, which could continuously update the information retrieval strategies according to users' real-time feedback, and optimize the expected cumulative long-term satisfaction from users. Our workshop aims to provide a venue, which can bring together academia researchers and industry practitioners (i) to discuss the principles, limitations and applications of DRL for information retrieval, and (ii) to foster research on innovative algorithms, novel techniques, and new applications of DRL to information retrieval.
Weinan Zhang 0001, Xiangyu Zhao 0001, Li Zhao 0007, Dawei Yin 0001, Grace Hui Yang, Alex Beutel
SIGIR6
2019 SageDB: A Learned Database System
Tim Kraska, Mohammad Alizadeh, Alex Beutel, Ed H. Chi, Ani Kristo, Guillaume Leclerc, Samuel Madden 0001, Hongzi Mao, Vikram Nathan
CIDR3
2019 Fairness in Recommendation Ranking through Pairwise Comparisons
abstract
Recommender systems are one of the most pervasive applications of machine learning in industry, with many services using them to match users to products or information. As such it is important to ask: what are the possible fairness risks, how can we quantify them, and how should we address them? In this paper we offer a set of novel metrics for evaluating algorithmic fairness concerns in recommender systems. In particular we show how measuring fairness based on pairwise comparisons from randomized experiments provides a tractable means to reason about fairness in rankings from recommender systems. Building on this metric, we offer a new regularizer to encourage improving this metric during model training and thus improve fairness in the resulting rankings. We apply this pairwise regularization to a large-scale, production recommender system and show that we are able to significantly improve the system's pairwise fairness.
Alex Beutel, Jilin Chen, Tulsee Doshi, Hai Qian, Lukasz Heldt, Zhe Zhao 0001, Lichan Hong, Ed H. Chi, Cristos Goodrow
KDD1
2019 Top-K Off-Policy Correction for a REINFORCE Recommender System
abstract
Industrial recommender systems deal with extremely large action spaces -- many millions of items to recommend. Moreover, they need to serve billions of users, who are unique at any point in time, making a complex user state space. Luckily, huge quantities of logged implicit feedback (e.g., user clicks, dwell time) are available for learning. Learning from the logged feedback is however subject to biases caused by only observing feedback on recommendations selected by the previous versions of the recommender. In this work, we present a general recipe of addressing such biases in a production top-K recommender system at Youtube, built with a policy-gradient-based algorithm, i.e. REINFORCE. The contributions of the paper are: (1) scaling REINFORCE to a production recommender system with an action space on the orders of millions; (2) applying off-policy correction to address data biases in learning from logged feedback collected from multiple behavior policies; (3) proposing a novel top-K off-policy correction to account for our policy recommending multiple items at a time; (4) showcasing the value of exploration. We demonstrate the efficacy of our approaches through a series of simulations and multiple live experiments on Youtube.
Minmin Chen, Alex Beutel, Paul Covington, Sagar Jain, Francois Belletti, Ed H. Chi
WSDM2
2019 Towards Neural Mixture Recommender for Long Range Dependent User Sequences
abstract
Understanding temporal dynamics has proved to be highly valuable for accurate recommendation. Sequential recommenders have been successful in modeling the dynamics of users and items over time. However, while different model architectures excel at capturing various temporal ranges or dynamics, distinct application contexts require adapting to diverse behaviors.
Jiaxi Tang, Francois Belletti, Sagar Jain, Minmin Chen, Alex Beutel, Can Xu 0004, Ed H. Chi
WWW5
2018 Q&R: A Two-Stage Approach toward Interactive Recommendation
abstract
Recommendation systems, prevalent in many applications, aim to surface to users the right content at the right time. Recently, researchers have aspired to develop conversational systems that offer seamless interactions with users, more effectively eliciting user preferences and offering better recommendations. Taking a step towards this goal, this paper explores the two stages of a single round of conversation with a user: which question to ask the user, and how to use their feedback to respond with a more accurate recommendation. Following these two stages, first, we detail an RNN-based model for generating topics a user might be interested in, and then extend a state-of-the-art RNN-based video recommender to incorporate the user's selected topic. We describe our proposed system Q&R, i.e., Question & Recommendation, and the surrogate tasks we utilize to bootstrap data for training our models. We evaluate different components of Q&R on live traffic in various applications within YouTube: User Onboarding, Homepage Recommendation, and Notifications. Our results demonstrate that our approach improves upon state-of-the-art recommendation models, including RNNs, and makes these applications more useful, such as a >1% increase in video notifications opened. Further, our design choices can be useful to practitioners wanting to transition to more conversational recommendation systems.
Konstantina Christakopoulou, Alex Beutel, Rui Li 0049, Sagar Jain, Ed H. Chi
KDD2
2018 Categorical-attributes-based item classification for recommender systems
abstract
Many techniques to utilize side information of users and/or items as inputs to recommenders to improve recommendation, especially on cold-start items/users, have been developed over the years. In this work, we test the approach of utilizing item side information, specifically categorical attributes, in the output of recommendation models either through multi-task learning or hierarchical classification. We first demonstrate the efficacy of these approaches for both matrix factorization and neural networks with a medium-size real-word data set. We then show that they improve a neural-network based production model in an industrial-scale recommender system. We demonstrate the robustness of the hierarchical classification approach by introducing noise in building the hierarchy. Lastly, we investigate the generalizability of hierarchical classification on a simulated dataset by building two user models in which we can fully control the generative process of user-item interactions.
Jilin Chen, Minmin Chen, Sagar Jain, Alex Beutel, Francois Belletti, Ed H. Chi
RecSys5
2018 The Case for Learned Index Structures
abstract
Indexes are models: a \btree-Index can be seen as a model to map a key to the position of a record within a sorted array, a Hash-Index as a model to map a key to a position of a record within an unsorted array, and a BitMap-Index as a model to indicate if a data record exists or not. In this exploratory research paper, we start from this premise and posit that all existing index structures can be replaced with other types of models, including deep-learning models, which we term \em learned indexes. We theoretically analyze under which conditions learned indexes outperform traditional index structures and describe the main challenges in designing learned index structures. Our initial results show that our learned indexes can have significant advantages over traditional indexes. More importantly, we believe that the idea of replacing core components of a data management system through learned models has far reaching implications for future systems designs and that this work provides just a glimpse of what might be possible.
Tim Kraska, Alex Beutel, Ed H. Chi, Jeffrey Dean, Neoklis Polyzotis
SIGMOD Conference2
2018 Latent Cross: Making Use of Context in Recurrent Recommender Systems
abstract
The success of recommender systems often depends on their ability to understand and make use of the context of the recommendation request. Significant research has focused on how time, location, interfaces, and a plethora of other contextual features affect recommendations. However, in using deep neural networks for recommender systems, researchers often ignore these contexts or incorporate them as ordinary features in the model.
Alex Beutel, Paul Covington, Sagar Jain, Can Xu 0004, Vince Gatto, Ed H. Chi
WSDM1
2017 The Many Faces of Link Fraud
abstract
Most past work on social network link fraud detection tries to separate genuine users from fraudsters, implicitly assuming that there is only one type of fraudulent behavior. But is this assumption true? And, in either case, what are the characteristics of such fraudulent behaviors? In this work, we set up honeypots ("dummy" social network accounts), and buy fake followers (after careful IRB approval). We report the signs of such behaviors including oddities in local network connectivity, account attributes, and similarities and differences across fraud providers. Most valuably, we discover and characterize several types of fraud behaviors. We discuss how to leverage our insights in practice by engineering strongly performing entropy-based features and demonstrating high classification accuracy. Our contributions are (a) observations: we analyze our honeypot fraudster ecosystem and give surprising insights into the multifaceted behaviors of these fraudster types, and (b) features: we propose novel features that give strong (>0.95 precision/recall) discriminative power on ground-truth Twitter data.
Neil Shah, Hemank Lamba, Alex Beutel, Christos Faloutsos
ICDM3
2017 Recurrent Recommender Networks
abstract
Recommender systems traditionally assume that user profiles and movie attributes are static. Temporal dynamics are purely reactive, that is, they are inferred after they are observed, e.g. after a user's taste has changed or based on hand-engineered temporal bias corrections for movies. We propose Recurrent Recommender Networks (RRN) that are able to predict future behavioral trajectories. This is achieved by endowing both users and movies with a Long Short-Term Memory (LSTM) autoregressive model that captures dynamics, in addition to a more traditional low-rank factorization. On multiple real-world datasets, our model offers excellent prediction accuracy and it is very compact, since we need not learn latent state but rather just the state transition function.
Chao-Yuan Wu, Amr Ahmed 0001, Alex Beutel, Alexander J. Smola, How Jing
WSDM3
2017 Beyond Globally Optimal: Focused Learning for Improved Recommendations
abstract
When building a recommender system, how can we ensure that all items are modeled well? Classically, recommender systems are built, optimized, and tuned to improve a global prediction objective, such as root mean squared error. However, as we demonstrate, these recommender systems often leave many items badly-modeled and thus under-served. Further, we give both empirical and theoretical evidence that no single matrix factorization, under current state-of-the-art methods, gives optimal results for each item.
Alex Beutel, Ed H. Chi, Zhiyuan Cheng 0002, Hubert Pham, John R. Anderson
WWW1
2017 Graph-Based Fraud Detection in the Face of Camouflage
abstract
Given a bipartite graph of users and the products that they review, or followers and followees, how can we detect fake reviews or follows? Existing fraud detection methods (spectral, etc.) try to identify dense subgraphs of nodes that are sparsely connected to the remaining graph. Fraudsters can evade these methods using camouflage , by adding reviews or follows with honest targets so that they look “normal.” Even worse, some fraudsters use hijacked accounts from honest users, and then the camouflage is indeed organic. Our focus is to spot fraudsters in the presence of camouflage or hijacked accounts. We propose FRAUDAR, an algorithm that (a) is camouflage resistant, (b) provides upper bounds on the effectiveness of fraudsters, and (c) is effective in real-world data. Experimental results under various attacks show that FRAUDAR outperforms the top competitor in accuracy of detecting both camouflaged and non-camouflaged fraud. Additionally, in real-world experiments with a Twitter follower--followee graph of 1.47 billion edges, FRAUDAR successfully detected a subgraph of more than 4, 000 detected accounts, of which a majority had tweets showing that they used follower-buying services.
Bryan Hooi, Kijung Shin, Hyun Ah Song, Alex Beutel, Neil Shah, Christos Faloutsos
ACM Trans. Knowl. Discov. Data4
2016 FRAUDAR: Bounding Graph Fraud in the Face of Camouflage
abstract
Given a bipartite graph of users and the products that they review, or followers and followees, how can we detect fake reviews or follows? Existing fraud detection methods (spectral, etc.) try to identify dense subgraphs of nodes that are sparsely connected to the remaining graph. Fraudsters can evade these methods using camouflage, by adding reviews or follows with honest targets so that they look "normal". Even worse, some fraudsters use hijacked accounts from honest users, and then the camouflage is indeed organic. Our focus is to spot fraudsters in the presence of camouflage or hijacked accounts. We propose FRAUDAR, an algorithm that (a) is camouflage-resistant, (b) provides upper bounds on the effectiveness of fraudsters, and (c) is effective in real-world data. Experimental results under various attacks show that FRAUDAR outperforms the top competitor in accuracy of detecting both camouflaged and non-camouflaged fraud. Additionally, in real-world experiments with a Twitter follower-followee graph of 1.47 billion edges, FRAUDAR successfully detected a subgraph of more than 4000 detected accounts, of which a majority had tweets showing that they used follower-buying services.
Bryan Hooi, Hyun Ah Song, Alex Beutel, Neil Shah, Kijung Shin, Christos Faloutsos
KDD3
2016 BIRDNEST: Bayesian Inference for Ratings-Fraud Detection
abstract
Review fraud is a pervasive problem in online commerce, in which fraudulent sellers write or purchase fake reviews to manipulate perception of their products and services. Fake reviews are often detected based on several signs, including 1) they occur in short bursts of time; 2) fraudulent user accounts have skewed rating distributions. However, these may both be true in any given dataset. Hence, in this paper, we propose an approach for detecting fraudulent reviews which combines these 2 approaches in a principled manner, allowing successful detection even when one of these signs is not present. To combine these 2 approaches, we formulate our Bayesian Inference for Rating Data (BIRD) model, a flexible Bayesian model of user rating behavior. Based on our model we formulate a likelihood-based suspiciousness metric, Normalized Expected Surprise Total (NEST). We propose a linear-time algorithm for performing Bayesian inference using our model and computing the metric. Experiments on real data show that BIRDNEST successfully spots review fraud in large, real-world graphs: the 50 most suspicious users of the Flipkart platform flagged by our algorithm were investigated and all identified as fraudulent by domain experts at Flipkart.
Bryan Hooi, Neil Shah, Alex Beutel, Stephan Günnemann, Leman Akoglu, Mohit Kumar 0008, Disha Makhija, Christos Faloutsos
SDM3
2016 Inferring lockstep behavior from connectivity pattern in large graphs
Meng Jiang 0001, Peng Cui 0001, Alex Beutel, Christos Faloutsos, Shiqiang Yang
Knowl. Inf. Syst.3
2016 Catching Synchronized Behaviors in Large Networks: A Graph Mining Approach
abstract
Given a directed graph of millions of nodes, how can we automatically spot anomalous, suspicious nodes judging only from their connectivity patterns? Suspicious graph patterns show up in many applications, from Twitter users who buy fake followers, manipulating the social network, to botnet members performing distributed denial of service attacks, disturbing the network traffic graph. We propose a fast and effective method, C atch S ync , which exploits two of the tell-tale signs left in graphs by fraudsters: (a) synchronized behavior: suspicious nodes have extremely similar behavior patterns because they are often required to perform some task together (such as follow the same user); and (b) rare behavior: their connectivity patterns are very different from the majority. We introduce novel measures to quantify both concepts (“synchronicity” and “normality”) and we propose a parameter-free algorithm that works on the resulting synchronicity-normality plots. Thanks to careful design, C atch S ync has the following desirable properties: (a) it is scalable to large datasets, being linear in the graph size; (b) it is parameter free ; and (c) it is side-information-oblivious : it can operate using only the topology, without needing labeled data, nor timing information, and the like., while still capable of using side information if available. We applied C atch S ync on three large, real datasets, 1-billion-edge Twitter social graph, 3-billion-edge, and 12-billion-edge Tencent Weibo social graphs, and several synthetic ones; C atch S ync consistently outperforms existing competitors, both in detection accuracy by 36% on Twitter and 20% on Tencent Weibo, as well as in speed.
Meng Jiang 0001, Peng Cui 0001, Alex Beutel, Christos Faloutsos, Shiqiang Yang
ACM Trans. Knowl. Discov. Data3
2016 Spotting Suspicious Behaviors in Multimodal Data: A General Metric and Algorithms
abstract
Many commercial products and academic research activities are embracing behavior analysis as a technique for improving detection of attacks of many sorts-from retweet boosting, hashtag hijacking to link advertising. Traditional approaches focus on detecting dense blocks in the adjacency matrix of graph data, and recently, the tensors of multimodal data. No method gives a principled way to score the suspiciousness of dense blocks with different numbers of modes and rank them to draw human attention accordingly. In this paper, we first give a list of axioms that any metric of suspiciousness should satisfy; we propose an intuitive, principled metric that satisfies the axioms, and is fast to compute; moreover, we propose CrossSpot, an algorithm to spot dense blocks that are worth inspecting, typically indicating fraud or some other noteworthy deviation from the usual, and sort them in the order of importance (“suspiciousness”). Finally, we apply CrossSpot to the real data, where it improves the F1 score over previous techniques by 68 percent and finds suspicious behavioral patterns in social datasets spanning 0.3 billion posts.
Meng Jiang 0001, Alex Beutel, Peng Cui 0001, Bryan Hooi, Shiqiang Yang, Christos Faloutsos
IEEE Trans. Knowl. Data Eng.2
2015 A General Suspiciousness Metric for Dense Blocks in Multimodal Data
abstract
Which seems more suspicious: 5,000 tweets from 200 users on 5 IP addresses, or 10,000 tweets from 500 users on 500 IP addresses but all with the same trending topic and all in 10 minutes? The literature has many methods that try to find dense blocks in matrices, and, recently, tensors, but no method gives a principled way to score the suspiciouness of dense blocks with different numbers of modes and rank them to draw human attention accordingly. Dense blocks are worth inspecting, typically indicating fraud, emerging trends, or some other noteworthy deviation from the usual. Our main contribution is that we show how to unify these methods and how to give a principled answer to questions like the above. Specifically, (a) we give a list of axioms that any metric of suspicousness should satisfy, (b) we propose an intuitive, principled metric that satisfies the axioms, and is fast to compute, (c) we propose CROSSSPOT, an algorithm to spot dense regions, and sort them in importance ("suspiciousness") order. Finally, we apply CROSSSPOT to real data, where it improves the F1 score over previous techniques by 68% and finds retweet-boosting in a real social dataset spanning 0.3 billion posts.
Meng Jiang 0001, Alex Beutel, Peng Cui 0001, Bryan Hooi, Shiqiang Yang, Christos Faloutsos
ICDM2
2015 Graph-Based User Behavior Modeling: From Prediction to Fraud Detection
abstract
How can we model users' preferences? How do anomalies, fraud, and spam effect our models of normal users? How can we modify our models to catch fraudsters? In this tutorial we will answer these questions - connecting graph analysis tools for user behavior modeling to anomaly and fraud detection. In particular, we will focus on the application of subgraph analysis, label propagation, and latent factor models to static, evolving, and attributed graphs. For each of these techniques we will give a brief explanation of the algorithms and the intuition behind them. We will then give examples of recent research using the techniques to model, understand and predict normal behavior. With this intuition for how these methods are applied to graphs and user behavior, we will focus on state-of-the-art research showing how the outcomes of these methods are effected by fraud, and how they have been used to catch fraudsters.
Alex Beutel, Leman Akoglu, Christos Faloutsos
KDD1
2015 ND-Sync: Detecting Synchronized Fraud Activities
Maria Giatsoglou, Despoina Chatzakou, Neil Shah, Alex Beutel, Christos Faloutsos, Athena Vakali
PAKDD (2)4
2015 ACCAMS: Additive Co-Clustering to Approximate Matrices Succinctly
abstract
Matrix completion and approximation are popular tools to capture a user's preferences for recommendation and to approximate missing data. Instead of using low-rank factorization we take a drastically different approach, based on the simple insight that an additive model of co-clusterings allows one to approximate matrices efficiently. This allows us to build a concise model that, per bit of model learned, significantly beats all factorization approaches in matrix completion. Even more surprisingly, we find that summing over small co-clusterings is more effective in modeling matrices than classic co-clustering, which uses just one large partitioning of the matrix. Following Occam's razor principle, the fact that our model is more concise and yet just as accurate as more complex models suggests that it better captures the latent preferences and decision making processes present in the real world. We provide an iterative minimization algorithm, a collapsed Gibbs sampler, theoretical guarantees for matrix approximation, and excellent empirical evidence for the efficacy of our approach. We achieve state-of-the-art results for matrix completion on Netflix at a fraction of the model complexity.
Alex Beutel, Amr Ahmed 0001, Alexander J. Smola
WWW1
2014 Spotting Suspicious Link Behavior with fBox: An Adversarial Perspective
abstract
How can we detect suspicious users in large online networks? Online popularity of a user or product (via follows, page-likes, etc.) can be monetized on the premise of higher ad click-through rates or increased sales. Web services and social networks which incentivize popularity thus suffer from a major problem of fake connections from link fraudsters looking to make a quick buck. Typical methods of catching this suspicious behavior use spectral techniques to spot large groups of often blatantly fraudulent (but sometimes honest) users. However, small-scale, stealthy attacks may go unnoticed due to the nature of low-rank Eigen analysis used in practice. In this work, we take an adversarial approach to find and prove claims about the weaknesses of modern, state-of-the-art spectral methods and propose fBox, an algorithm designed to catch small-scale, stealth attacks that slip below the radar. Our algorithm has the following desirable properties: (a) it has theoretical underpinnings, (b) it is shown to be highly effective on real data and (c) it is scalable (linear on the input size). We evaluate fBox on a large, public 41.7 million node, 1.5 billion edge who-follows-whom social graph from Twitter in 2010 and with high precision identify many suspicious accounts which have persisted without suspension even to this day.
Neil Shah, Alex Beutel, Brian Gallagher, Christos Faloutsos
ICDM2
2014 CatchSync: catching synchronized behavior in large directed graphs
abstract
Given a directed graph of millions of nodes, how can we automatically spot anomalous, suspicious nodes, judging only from their connectivity patterns? Suspicious graph patterns show up in many applications, from Twitter users who buy fake followers, manipulating the social network, to botnet members performing distributed denial of service attacks, disturbing the network traffic graph. We propose a fast and effective method, CatchSync, which exploits two of the tell-tale signs left in graphs by fraudsters: (a) synchronized behavior: suspicious nodes have extremely similar behavior pattern, because they are often required to perform some task together (such as follow the same user); and (b) rare behavior: their connectivity patterns are very different from the majority. We introduce novel measures to quantify both concepts ("synchronicity" and "normality") and we propose a parameter-free algorithm that works on the resulting synchronicity-normality plots. Thanks to careful design, CatchSync has the following desirable properties: (a) it is scalable to large datasets, being linear on the graph size; (b) it is parameter free; and (c) it is side-information-oblivious: it can operate using only the topology, without needing labeled data, nor timing information, etc., while still capable of using side information, if available. We applied CatchSync on two large, real datasets 1-billion-edge Twitter social graph and 3-billion-edge Tencent Weibo social graph, and several synthetic ones; CatchSync consistently outperforms existing competitors, both in detection accuracy by 36% on Twitter and 20% on Tencent Weibo, as well as in speed.
Meng Jiang 0001, Peng Cui 0001, Alex Beutel, Christos Faloutsos, Shiqiang Yang
KDD3
2014 Inferring Strange Behavior from Connectivity Pattern in Social Networks
Meng Jiang 0001, Peng Cui 0001, Alex Beutel, Christos Faloutsos, Shiqiang Yang
PAKDD (1)3
2014 FlexiFaCT: Scalable Flexible Factorization of Coupled Tensors on Hadoop
abstract
Given multiple data sets of relational data that share a number of dimensions, how can we efficiently decompose our data into the latent factors? Factorization of a single matrix or tensor has attracted much attention, as, e.g., in the Netflix challenge, with users rating movies. However, we often have additional, side, information, like, e.g., demographic data about the users, in the Netflix example above. Incorporating the additional information leads to the coupled factorization problem. So far, it has been solved for relatively small datasets. We provide a distributed, scalable method for decomposing matrices, tensors, and coupled data sets through stochastic gradient descent on a variety of objective functions. We offer the following contributions: (1) Versatility: Our algorithm can perform matrix, tensor, and coupled factorization, with flexible objective functions including the Frobenius norm, Frobenius norm with an ℒ1 induced sparsity, and non-negative factorization. (2) Scalability: FlexiFaCT scales to unprecedented sizes in both the data and model, with up to billions of parameters. FlexiFaCT runs on standard Hadoop. (3) Convergence proofs showing that Flexi-FaCT converges on the variety of objective functions, even with projections.
Alex Beutel, Partha P. Talukdar, Abhimanu Kumar, Christos Faloutsos, Evangelos E. Papalexakis, Eric P. Xing
SDM1
2014 CoBaFi: collaborative bayesian filtering
abstract
Given a large dataset of users' ratings of movies, what is the best model to accurately predict which movies a person will like? And how can we prevent spammers from tricking our algorithms into suggesting a bad movie? Is it possible to infer structure between movies simultaneously? In this paper we describe a unified Bayesian approach to Collaborative Filtering that accomplishes all of these goals. It models the discrete structure of ratings and is flexible to the often non-Gaussian shape of the distribution. Additionally, our method finds a co-clustering of the users and items, which improves the model's accuracy and makes the model robust to fraud. We offer three main contributions: (1) We provide a novel model and Gibbs sampling algorithm that accurately models the quirks of real world ratings, such as convex ratings distributions. (2) We provide proof of our model's robustness to spam and anomalous behavior. (3) We use several real world datasets to demonstrate the model's effectiveness in accurately predicting user's ratings, avoiding prediction skew in the face of injected spam, and finding interesting patterns in real world ratings data.
Alex Beutel, Kenton Murray, Christos Faloutsos, Alexander J. Smola
WWW1
2013 CopyCatch: stopping group attacks by spotting lockstep behavior in social networks
abstract
How can web services that depend on user generated content discern fraudulent input by spammers from legitimate input? In this paper we focus on the social network Facebook and the problem of discerning ill-gotten Page Likes, made by spammers hoping to turn a profit, from legitimate Page Likes. Our method, which we refer to as CopyCatch, detects lockstep Page Like patterns on Facebook by analyzing only the social graph between users and Pages and the times at which the edges in the graph (the Likes) were created. We offer the following contributions: (1) We give a novel problem formulation, with a simple concrete definition of suspicious behavior in terms of graph structure and edge constraints. (2) We offer two algorithms to find such suspicious lockstep behavior - one provably-convergent iterative algorithm and one approximate, scalable MapReduce implementation. (3) We show that our method severely limits "greedy attacks" and analyze the bounds from the application of the Zarankiewicz problem to our setting. Finally, we demonstrate and discuss the effectiveness of CopyCatch at Facebook and on synthetic data, as well as potential extensions to anomaly detection problems in other domains. CopyCatch is actively in use at Facebook, searching for attacks on Facebook's social graph of over a billion users, many millions of Pages, and billions of Page Likes.
Alex Beutel, Wanhong Xu, Venkatesan Guruswami, Christopher Palow, Christos Faloutsos
WWW1
2012 Network Anomaly Detection Using Co-clustering
abstract
Early Internet architecture design goals did not put security as a high priority. However, today Internet security is a quickly growing concern. The prevalence of Internet attacks has increased significantly, but still the challenge of detecting such attacks generally falls on the end hosts and service providers, requiring system administrators to detect and block attacks on their own. In particular, as social networks have become central hubs of information and communication, they are increasingly the target of attention and attacks. This creates a challenge of carefully distinguishing malicious connections from normal ones. Previous work has shown that for a variety of Internet attacks, there is a small subset of connection measurements that are good indicators of whether a connection is part of an attack or not. In this paper we look at the effectiveness of using two different co-clustering algorithms to both cluster connections as well as mark which connection measurements are strong indicators of what makes any given cluster anomalous relative to the total data set. We run experiments with these co-clustering algorithms on the KDD 1999 Cup data set. In our experiments we find that soft co-clustering, running on samples of data, finds consistent parameters that are strong indicators of anomalous detections and creates clusters, that are highly pure. When running hard co-clustering on the full data set (over 100 runs), we on average have one cluster with 92.44% attack connections and the other with 75.84% normal connections. These results are on par with the KDD 1999 Cup winning entry, showing that co-clustering is a strong, unsupervised method for separating normal connections from anomalous ones. Finally, we believe that the ideas presented in this work may inspire research for anomaly detection in social networks, such as identifying spammers and fraudsters.
Evangelos E. Papalexakis, Alex Beutel, Peter Steenkiste
ASONAM2
2012 Interacting viruses in networks: can both survive?
abstract
Suppose we have two competing ideas/products/viruses, that propagate over a social or other network. Suppose that they are strong/virulent enough, so that each, if left alone, could lead to an epidemic. What will happen when both operate on the network? Earlier models assume that there is perfect competition: if a user buys product 'A' (or gets infected with virus 'X'), she will never buy product 'B' (or virus 'Y'). This is not always true: for example, a user could install and use both Firefox and Google Chrome as browsers. Similarly, one type of flu may give partial immunity against some other similar disease.
Alex Beutel, B. Aditya Prakash, Ronald Rosenfeld, Christos Faloutsos
KDD1
2012 Winner takes all: competing viruses or ideas on fair-play networks
abstract
Given two competing products (or memes, or viruses etc.) spreading over a given network, can we predict what will happen at the end, that is, which product will 'win', in terms of highest market share? One may naively expect that the better product (stronger virus) will just have a larger footprint, proportional to the quality ratio of the products (or strength ratio of the viruses). However, we prove the surprising result that, under realistic conditions, for any graph topology, the stronger virus completely wipes-out the weaker one, thus not merely 'winning' but 'taking it all'. In addition to the proofs, we also demonstrate our result with simulations over diverse, real graph topologies, including the social-contact graph of the city of Portland OR (about 31 million edges and 1 million nodes) and internet AS router graphs. Finally, we also provide real data about competing products from Google-Insights, like Facebook-Myspace, and we show again that they agree with our analysis.
B. Aditya Prakash, Alex Beutel, Ronald Rosenfeld, Christos Faloutsos
WWW2
2011 TerraNNI: natural neighbor interpolation on a 3D grid using a GPU
abstract
With modern focus on LiDAR technology the amount of topographic data, in the form of massive point clouds, has increased dramatically. Furthermore, due to the popularity of LiDAR, repeated surveys of the same areas are becoming more common. This trend will only increase as topographic changes prompt surveys over already scanned terrain, in which case we obtain large spatio-temporal data sets.
Alex Beutel, Thomas Mølhave, Pankaj K. Agarwal, Arnold P. Boedihardjo, James A. Shine
GIS1
2010 Natural neighbor interpolation based grid DEM construction using a GPU
abstract
With modern LiDAR technology the amount of topographic data, in the form of massive point clouds, has increased dramatically. One of the most fundamental GIS tasks is to construct a grid digital elevation model (DEM) from these 3D point clouds. In this paper we present a simple yet very fast algorithm for constructing a grid DEM from massive point clouds using natural neighbor interpolation (NNI). We use a graphics processing unit (GPU) to significantly speed up the computation. To handle the large data sets and to deal with graphics hardware limitations clever blocking schemes are used to partition the point cloud. For example, using standard desktop computers and graphics hardware, we construct a high-resolution grid with 150 million cells from two billion points in less than thirty-seven minutes. This is about one-tenth of the time required for the same computer to perform a standard linear interpolation, which produces a much less smooth surface.
Alex Beutel, Thomas Mølhave, Pankaj K. Agarwal
GIS1