Sequential recommendation aims to model users' evolving preferences based on their historical interactions. Recent advances leverage Transformer-based architectures to capture global dependencies, but existing methods often suffer from high computational overhead, primarily due to discontinuous memory access in temporal encoding and dense attention over long sequences. To address these limitations, we propose FuXi-γ, a novel sequential recommendation framework that improves both effectiveness and efficiency through principled architectural design. FuXi-γ adopts a decoder-only Transformer structure and introduces two key innovations: (1) An exponential-power temporal encoder that encodes relative temporal intervals using a tunable exponential decay function inspired by the Ebbinghaus forgetting curve. This encoder enables flexible modeling of both short-term and long-term preferences while maintaining high efficiency through continuous memory access and pure matrix operations. (2) A diagonal-sparse positional mechanism that prunes low-contribution attention blocks using a diagonal-sliding strategy guided by the persymmetry of Toeplitz matrix. Extensive experiments on four real-world datasets demonstrate that FuXi-γ achieves state-of-the-art performance in recommendation quality, while accelerating training by up to 4.74× and inference by up to 6.18×, making it a practical and scalable solution for long-sequence recommendation. Code: https://github.com/Yeedzhi/FuXi-gamma.

Interactive recommendation is a typical information-seeking task that allows users to interactively express their needs through natural language and obtain personalized recommendations. Large language model-powered (LLM-powered) agents have become a new paradigm in interactive recommendations, effectively capturing users' real-time needs and enhancing personalized experiences. However, due to limited planning and generalization capabilities, existing formulations of LLM-powered interactive recommender agents struggle to effectively address diverse and complex user intents, such as intuitive, unrefined, or occasionally ambiguous requests. To tackle this challenge, we propose a novel ThoughtAugmented Interactive Recommender Agent system (TAIRA) that addresses complex user intents through distilled thought patterns. Specifically, TAIRA is designed as an LLM-powered multi-agent system featuring a manager agent that orchestrates recommendation tasks by decomposing user needs and planning subtasks, with its planning capacity strengthened through Thought Pattern Distillation (TPD), a thought-augmentation method that extracts high-level thoughts from the agent's and human experts' experiences. Through comprehensive experiments conducted across multiple designed datasets, TAIRA exhibits significantly enhanced performance compared to existing methods. Notably, TAIRA's thought augmentation strategies endow the agent system with the ability to solve complex tasks while generalizing effectively on novel tasks, validating its potential as a foundational framework for agent systems, particularly in complex user intent scenarios.

Generative recommendation casts recommendation as conditional sequence generation over text- or token-based representations and has shown strong promise in industrial systems. However, keeping such models up to date in dynamic environments is difficult: full retraining on sliding windows is expensive and slow, while incremental fine-tuning on recent data may introduce distributional bias and catastrophic forgetting.

Although generative recommenders demonstrate improved performance with longer sequences, their real-time deployment is hindered by substantial computational costs. To address this challenge, we propose a simple yet effective method for compressing long-term user histories by leveraging inherent item categorical features, thereby preserving user interests while enhancing efficiency. Experiments on two large-scale datasets demonstrate that, compared to the influential HSTU model, our approach achieves up to a 6× reduction in computational cost and up to 39% higher accuracy at comparable cost (i.e., similar sequence length). The source code will be available at https://github.com/Genemmender/CAUSE.

Efficient and effective modeling of feature interactions is key to large-scale Click-Through Rate (CTR) prediction. Although existing feature interaction methods have improved the model accuracy, their computational consumption still increase exponentially with the number of feature fields and become severe efficiency bottleneck in real-world industrial scenarios. To address the issues, we propose an E fficient and E ffective NET work for large-scale CTR prediction named EENet . EENet presents a new alternating stacking architecture of implicit and explicit interaction layers, and each implicit layer in EENet can reduce both local computational and parameter load remarkably. EENet also designs a unified explicit interaction operation which can only use simple matrix multiplication to capture field-wise patterns. Moreover, the order of multiplications in EENet is rearranged to further decrease the computational complexity from quadratic to linear with respect to the number of feature fields. EENet thus can support the high efficiency in real-practice industrial scenarios with hundreds of feature fields. A set of extensive experiments is performed on two public datasets and one industrial dataset for effectiveness evaluation, and five larger-scale synthetic datasets for efficiency evaluation. The results highlight that our EENet can significantly outperform the state-of-the-art models in terms of both efficiency and scalability, while also maintaining superior effectiveness. Compared with DCNv2 and FiBiNet, EENet achieves 8.06 \(\times\) and 36.72 \(\times\) efficiency improvements in training, and 2.02 \(\times\) and 48.88 \(\times\) improvements in inference, respectively. Our solution and source code are available at https://github.com/Yeedzhi/EENet .

Sequential recommendation (SR), as an important branch of recommendation systems, has garnered significant attention due to its substantial commercial value. This has inspired some researchers to draw from the successful experiences of large language models to develop scaling laws for SR. However, the improvements brought by parameter expansion often reach a limit when the data scale is fixed. We have observed that existing deep learning sequence methods are typically seen as learning a unified pattern of user interactions, as they apply the same model for inference across different users, which often leads to the neglect of individual user behavior patterns. To address this, we propose conducting an independent analysis of each user's interaction sequence in SR. We initially developed the PCRec-simple, which uses KL divergence to perform a one-time optimization on each sequence after training, demonstrating that optimizing individual sequences can provide additional insights and overcome the performance bottleneck after scaling laws. Subsequently, we introduce PCRec, a sequential recommendation model that integrates real-time inference of hidden states into the model. It applies KL divergence optimization during the forward process, allowing for end-to-end optimization and addressing issues of robustness, parallelism, and optimization stability. Extensive experiments on real-world datasets show that PCRec significantly outperforms the current state-of-the-art methods. The code can be found at https://github.com/USTC-StarTeam/PCRec.

Click-through Rate (CTR) prediction is crucial for online personalization platforms. Recent advancements have shown that modeling rich user behaviors can significantly improve the performance of CTR prediction. Current long-term user behavior modeling algorithms predominantly follow two cascading stages. The first stage retrieves subsequence related to the target item from the long-term behavior sequence, while the second stage models the relationship between the subsequence and the target item. Despite significant progress, these methods have two critical flaws. First, the retrieval query typically includes only target item information, limiting the ability to capture the user's diverse interests. Second, relational information, such as sequential and interactive information within the subsequence, is frequently overlooked. Therefore, it requires to be further mined to more accurately model user interests.

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions.Explicit interactions capture predefined relationships, such as inner products, but often suffer from data sparsity, while implicit interactions excel at learning complex patterns through non-linear transformations but lack inductive biases for efficient low-order modeling.Existing two-stream architectures integrate these paradigms but face challenges such as limited information sharing, gradient imbalance, and difficulty preserving low-order signals in sparse CTR data.We propose a novel framework, Dynamic Low-Order-Aware Fusion (DLF), which addresses these limitations through two key components: a Residual-Aware Low-Order Interaction Network (RLI) and a Network-Aware Attention Fusion Module (NAF).RLI explicitly preserves low-order signals while mitigating redundancy from residual connections, and NAF dynamically integrates explicit and implicit representations at each layer, enhancing information sharing and alleviating gradient imbalance.Together, these innovations balance low-order and high-order interactions, improving model expressiveness.Extensive experiments on public datasets demonstrate that DLF achieves

In recommendation systems, the traditional multi-stage paradigm, which includes retrieval and ranking, often suffers from information loss between stages and diminishes performance. Recent advances in generative models, inspired by natural language processing, suggest the potential for unifying these stages to mitigate such loss. This paper presents the Unified Generative Recommendation Framework (UniGRF), a novel approach that integrates retrieval and ranking into a single generative model. By treating both stages as sequence generation tasks, UniGRF enables sufficient information sharing without additional computational costs, while remaining model-agnostic. To enhance inter-stage collaboration, UniGRF introduces a ranking-driven enhancer module that leverages the precision of the ranking stage to refine retrieval processes, creating an enhancement loop. Besides, a gradient-guided adaptive weighter is incorporated to dynamically balance the optimization of retrieval and ranking, ensuring synchronized performance improvements. Extensive experiments demonstrate that UniGRF significantly outperforms existing models on benchmark datasets, confirming its effectiveness in facilitating information transfer. Ablation studies and further experiments reveal that UniGRF not only promotes efficient collaboration between stages but also achieves synchronized optimization. UniGRF provides an effective, scalable, and compatible framework for generative recommendation systems.

Many platforms, such as e-commerce websites, offer both search and recommendation services simultaneously to better meet users' diverse needs. Recommendation services suggest items based on user preferences, while search services allow users to search for items before providing recommendations. Since users and items are often shared between the search and recommendation domains, there is a valuable opportunity to enhance the recommendation domain by leveraging user preferences extracted from the search domain. Existing approaches either overlook the shift in user intention between these domains or fail to capture the significant impact of learning from users' search queries on understanding their interests.

The sequential recommender (SR) system is a crucial component of modern recommender systems, as it aims to capture the evolving preferences of users. Significant efforts have been made to enhance the capabilities of SR systems. These methods typically follow the model-centric paradigm, which involves developing effective models based on fixed datasets. However, this approach often overlooks potential quality issues and flaws inherent in the data. Driven by the potential of data-centric AI, we propose a novel data-centric paradigm for developing an ideal training dataset using a model-agnostic dataset regeneration framework called DR4SR. This framework enables the regeneration of a dataset with exceptional cross-architecture generalizability. Additionally, we introduce the DR4SR+ framework, which incorporates a model-aware dataset personalizer to tailor the regenerated dataset specifically for a target model. To demonstrate the effectiveness of the data-centric paradigm, we integrate our framework with various model-centric methods and observe significant performance improvements across four widely adopted datasets. Furthermore, we conduct in-depth analyses to explore the potential of the data-centric paradigm and provide valuable insights. The code can be found at https://github.com/USTC-StarTeam/DR4SR.

Knowledge Graphs (KGs) enhance recommendations by providing external connectivity between items. However, there is limited research on distilling relevant knowledge in sequential recommendation, where item connections can change over time. To address this, we introduce the Temporal Knowledge Graph (TKG), which incorporates such dynamic features of user behaviors into the original KG while emphasizing sequential relationships. The TKG captures both patterns of entity dynamics (nodes) and structural dynamics (edges). Considering real-world applications with large-scale and rapidly evolving user behavior patterns, we propose an efficient two-phase framework called TKG-SRec, which strengthens Sequential Recommendation with Temporal KGs. In the first phase, we learn dynamic entity embeddings using our novel Knowledge Evolution Network (KEN) that brings together pretrained static knowledge with evolving temporal knowledge. In the second stage, downstream sequential recommender models utilize these time-specific dynamic entity embeddings with compatible neural backbones like GRUs, Transformers, and MLPs. From our extensive experiments over four datasets, TKG-SRec outperforms the current state-of-the-art by a statistically significant 5% on average. Detailed analysis validates that such filtered temporal knowledge better adapts entity embedding for sequential recommendation. In summary, TKG-SRec provides an effective and efficient approach.

In recommendation systems, users frequently engage in multiple types of behaviors, such as clicking, adding to cart, and purchasing. Multi-behavior sequential recommendation aims to jointly consider multiple behaviors to improve the target behavior's performance. However, with diversified behavior data, user behavior sequences will become very long in the short term, which brings challenges to the efficiency of the sequence recommendation model. Meanwhile, some behavior data will also bring inevitable noise to the modeling of user interests. To address the aforementioned issues, firstly, we develop the Efficient Behavior Sequence Miner (EBM) that efficiently captures intricate patterns in user behavior while maintaining low time complexity and parameter count. Secondly, we design hard and soft denoising modules for different noise types and fully explore the relationship between behaviors and noise. Finally, we introduce a contrastive loss function along with a guided training strategy to contrast the valid information with the noisy signal in the data, and seamlessly integrate the two denoising processes to achieve a high degree of decoupling of the noisy signal. Sufficient experiments on real-world datasets demonstrate the effectiveness and efficiency of our approach in dealing with multi-behavior sequential recommendation.

Multi-types of behaviors (e.g., clicking, carting, purchasing, etc.) widely exist in most real-world recommendation scenarios, which are beneficial to learn users’ multi-faceted preferences. As dependencies are explicitly exhibited by the multiple types of behaviors, effectively modeling complex behavior dependencies is crucial for multi-behavior prediction. The state-of-the-art multi-behavior models learn behavior dependencies indistinguishably with all historical interactions as input. However, different behaviors may reflect different aspects of user preference, which means that some irrelevant interactions may play as noises to the target behavior to be predicted. To address the aforementioned limitations, we introduce multi-interest learning to the multi-behavior recommendation. More specifically, we propose a novel Coarse-to-fine Knowledge-enhanced Multi-interest Learning (CKML) framework to learn shared and behavior-specific interests for different behaviors. CKML introduces two advanced modules, namely Coarse-grained Interest Extracting (CIE) and Fine-grained Behavioral Correlation (FBC) , which work jointly to capture fine-grained behavioral dependencies. CIE uses knowledge-aware information to extract initial representations of each interest. FBC incorporates a dynamic routing scheme to further assign each behavior among interests. Empirical results on three real-world datasets verify the effectiveness and efficiency of our model in exploiting multi-behavior data.

CTR prediction is critical to industrial recommender systems. Recently, with the growth of business domains in enterprises, much attention has been focused on the multi-domain CTR recommendation. Numerous models have been proposed that attempt to use a unified model to serve multiple domains. Although much progress has been made, we argue that they ignore the importance of feature interactions and user behaviors when modeling cross-domain relations, which is a coarse-grained utilizing of domain information. To solve this problem, we propose Domain Facilitated Feature Modeling (DFFM) for CTR prediction. It incorporates domain-related information into the parameters of the feature interaction and user behavior modules, allowing for domain-specific learning of these two aspects. Extensive experiments are conducted on two public datasets and one industrial dataset to demonstrate the effectiveness of DFFM. We deploy the DFFM model in Huawei advertising platform and gain a 4.13% improvement of revenue on a two week online A/B test. Currently DFFM model has been used as the main traffic model, serving for hundreds of millions of people.

In sequential recommendation, multi-modal information (e.g., text or image) can provide a more comprehensive view of an item's profile. The optimal stage (early or late) to fuse modality features into item representations is still debated. We propose a graph-based approach (named MMSR) to fuse modality features in an adaptive order, enabling each modality to prioritize either its inherent sequential nature or its interplay with other modalities. MMSR represents each user's history as a graph, where the modality features of each item in a user's history sequence are denoted by cross-linked nodes. The edges between homogeneous nodes represent intra-modality sequential relationships, and the ones between heterogeneous nodes represent inter-modality interdependence relationships. During graph propagation, MMSR incorporates dual attention, differentiating homogeneous and heterogeneous neighbors. To adaptively assign nodes with distinct fusion orders, MMSR allows each node's representation to be asynchronously updated through an update gate. In scenarios where modalities exhibit stronger sequential relationships, the update gate prioritizes updates among homogeneous nodes. Conversely, when the interdependent relationships between modalities are more pronounced, the update gate prioritizes updates among heterogeneous nodes. Consequently, MMSR establishes a fusion order that spans a spectrum from early to late modality fusion. In experiments across six datasets, MMSR consistently outperforms state-of-the-art models, and our graph propagation methods surpass other graph neural networks. Additionally, MMSR naturally manages missing modalities. The code is available at: https://github.com/HoldenHu/MMSR.

The sequential recommendation system has been widely studied for its promising effectiveness in capturing dynamic preferences buried in users' sequential behaviors. Despite the considerable achievements, existing methods usually focus on intra-sequence modeling while overlooking exploiting global collaborative information by inter-sequence modeling, resulting in inferior recommendation performance. Therefore, previous works attempt to tackle this problem with a global collaborative item graph constructed by pre-defined rules. However, these methods neglect two crucial properties when capturing global collaborative information, i.e., adaptiveness and personalization, yielding sub-optimal user representations. To this end, we propose a graph-driven framework, named Adaptive and Personalized Graph Learning for Sequential Recommendation (APGL4SR), that incorporates adaptive and personalized global collaborative information into sequential recommendation systems. Specifically, we first learn an adaptive global graph among all items and capture global collaborative information with it in a self-supervised fashion, whose computational burden can be further alleviated by the proposed SVD-based accelerator. Furthermore, based on the graph, we propose to extract and utilize personalized item correlations in the form of relative positional encoding, which is a highly compatible manner of personalizing the utilization of global collaborative information. Finally, the entire framework is optimized in a multi-task learning paradigm, thus each part of APGL4SR can be mutually reinforced. As a generic framework, APGL4SR can not only outperform other baselines with significant margins, but also exhibit promising versatility, the ability to learn a meaningful global collaborative graph, and the ability to alleviate the dimensional collapse issue of item embeddings.

To offer accurate and diverse recommendation services, recent methods use auxiliary information to foster the learning process of user and item representations. Many state-of-the-art (SOTA) methods fuse different sources of information (user, item, knowledge graph, tags, etc.) into a graph and use Graph Neural Networks (GNNs) to introduce the auxiliary information through the message passing paradigm. In this work, we seek an alternative framework that is light and effective through self-supervised learning across different sources of information, particularly for the commonly accessible item tag information. We use a self-supervision signal to pair users with the auxiliary information (tags) associated with the items they have interacted with before. To achieve the pairing, we create a proxy training task. For a given item, the model predicts which is the correct pairing between the representations obtained from the users that have interacted with this item and the tags assigned to it. This design provides an efficient solution, using the auxiliary information directly to enhance the quality of user and item embeddings. User behavior in recommendation systems is driven by the complex interactions of many factors behind the users’ decision-making processes. To make the pairing process more fine-grained and avoid embedding collapse, we propose a user intent-aware self-supervised pairing process where we split the user embeddings into multiple sub-embedding vectors. Each sub-embedding vector captures a specific user intent via self-supervised alignment with a particular cluster of tags. We integrate our designed framework with various recommendation models, demonstrating its flexibility and compatibility. Through comparison with numerous SOTA methods on seven real-world datasets, we show that our method can achieve better performance while requiring less training time. This indicates the potential of applying our approach on web-scale datasets.

With the widespread application of online advertising systems, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features of CTR prediction are its multi-field categorical data format, and vast and daily-growing data volume (e.g., billions of user click logs). The large capacity of neural models helps digest such massive amounts of data under the supervised learning paradigm, yet they fail to utilize the substantial data to its full potential, since click signals are not sufficient enough for the model to learn capable representations of features and instances. The self-supervised learning paradigm provides a more promising pretrain-finetune solution to better exploit the large amount of user click logs and learn more robust and effective representations. However, current works on this line are still preliminary and rudimentary, leaving self-supervised learning for CTR prediction still an open question. To this end, we propose a Model-agnostic Pretraining (MAP) framework that applies feature corruption and recovery on multi-field categorical data, and more specifically, we derive two practical algorithms: masked feature prediction (MFP) and replaced feature detection (RFD). MFP digs into feature interactions within each instance through masking and predicting a small portion of input features, and we also introduce Noise Contrastive Estimation (NCE) to handle large feature spaces. RFD further turns MFP into a binary classification mode through replacing and detecting changes in input features, making it even simpler and more effective for CTR pretraining. Our extensive experiments on two real-world million-level datasets (i.e., Avazu, Criteo) demonstrate the advantages of these two methods over several strong baselines, and achieve new state-of-the-art in terms of both performance and efficiency for CTR prediction.

Various types of user behaviors are recorded in most real-world recommendation scenarios. To fully utilize the multi-behavior information, the exploration of multiplex interaction among them is essential. Many multi-task learning based multi-behavior methods are proposed recently to use multiple types of supervision signals and perform information transfer among them. Despite the great successes, these methods fail to design prediction tasks comprehensively, leading to insufficient utilization of multi-behavior correlative information. Besides, these methods are either based on the weighting of expert information extracted from the coupled input or modeling of information transfer between multiple behavior levels through task-specific extractors, which are usually accompanied by negative transfer phenomenon1. To address the above problems, we propose a multi-behavior recommendation framework, called Hierarchical Projection Enhanced Multi-behavior Recommendation (HPMR). The key module, Projection-based Transfer Network (PTN), uses the projection mechanism to "explicitly" model the correlations of upstream and downstream behaviors, refines the upstream behavior representations, and fully uses the refined representations to enhance the learning of downstream tasks. Offline experiments on public and industrial datasets and online A/B test further verify the effectiveness of HPMR in modeling the associations from upstream to downstream and alleviating the negative transfer. The source code and datasets are available at https://github.com/MC-CV/HPMR.

User Behavior Modeling (UBM) plays a critical role in user interest learning, and has been extensively used in recommender systems. The exploration of key interactive patterns between users and items has yielded significant improvements and great commercial success across a variety of recommendation tasks. This tutorial aims to offer an in-depth exploration of this evolving research topic. We start by reviewing the research background of UBM, paving the way to a clearer understanding of the opportunities and challenges. Then, we present a systematic categorization of existing UBM research works, which can be categorized into four different directions including Conventional UBM, Long-Sequence UBM, Multi-Type UBM, and UBM with Side Information. To provide an expansive understanding, we delve into each category, discussing representative models while highlighting their respective strengths and weaknesses. Furthermore, we elucidate on the industrial applications of UBM methods, aiming to provide insights into the practical value of existing UBM solutions. Finally, we identify some open challenges and future prospects in UBM. This comprehensive tutorial serves to provide a solid foundation for anyone looking to understand and implement UBM in their research or business.

Multi-types of user behavior data (e.g., clicking, adding to cart, and purchasing) are recorded in most real-world recommendation scenarios, which can help to learn users’ multi-faceted preferences. However, it is challenging to explore multi-behavior data due to the unbalanced data distribution and sparse target behavior, which lead to the inadequate modeling of high-order relations when treating multi-behavior data “as features” and gradient conflict in multi-task learning when treating multi-behavior data “as labels”. In this paper, we propose CIGF, a Compressed Interaction Graph based Framework, to overcome the above limitations. Specifically, we design a novel Compressed Interaction Graph Convolution Network (CIGCN) to model instance-level high-order relations explicitly. To alleviate the potential gradient conflict when treating multi-behavior data “as labels”, we propose a Multi-Expert with Separate Input (MESI) network with separate input on the top of CIGCN for multi-task learning. Comprehensive experiments on three large-scale real-world datasets demonstrate the superiority of CIGF.

Numerical features (e.g., statistical features) are widely used in recommender systems and online advertising. Existing approaches for numerical feature representation in industry are primarily based on discretization. However, hard-discretization based methods (e.g., Equal Distance Discretization) are deficient in continuity while soft-discretization based methods (e.g., AutoDis) lack discriminability. To emphasize both continuity and discriminability for numerical features, we propose an end-to-end representation learning framework named NaryDis. Specifically, NaryDis first leverages hybrid n-ary encoding as an automatic discretization module to generate hybrid-grained discretization results (multiple encoded sequences). Each position of the encoded sequence is assigned with a positional embedding and an intra-ary attention network is leveraged to aggregate the positional embeddings for obtaining ary-wise representations. Then an inter-ary attention is adopted to assemble these representations, which are further constrained by a self-supervised regularization module. Comprehensive experiments on two public datasets are conducted to show the superiority and compatibility of NaryDis. Besides, we deeply investigate the properties of continuity and discriminability. Moreover, we further verify the effectiveness of NaryDis on a large-scale industrial advertisement dataset.

Scoring a large number of candidates precisely in several milliseconds is vital for industrial pre-ranking systems. Existing pre-ranking systems primarily adopt the two-tower model since the "user-item decoupling architecture" paradigm is able to balance the efficiency and effectiveness. However, the cost of high efficiency is the neglect of the potential information interaction between user and item towers, hindering the prediction accuracy critically. In this paper, we show it is possible to design a two-tower model that emphasizes both information interactions and inference efficiency. The proposed model, IntTower (short for Interaction enhanced Two-Tower), consists of Light-SE, FE-Block and CIR modules. Specifically, lightweight Light-SE module is used to identify the importance of different features and obtain refined feature representations in each tower. FE-Block module performs fine-grained and early feature interactions to capture the interactive signals between user and item towers explicitly and CIR module leverages a contrastive interaction regularization to further enhance the interactions implicitly. Experimental results on three public datasets show that IntTower outperforms the SOTA pre-ranking models significantly and even achieves comparable performance in comparison with the ranking models. Moreover, we further verify the effectiveness of IntTower on a large-scale advertisement pre-ranking system. The code of IntTower is publicly available https://gitee.com/mindspore/models/tree/master/research/recommend/IntTower.

Sequential recommendation (SR) plays an important role in personalized recommender systems because it captures dynamic and diverse preferences from users' real-time increasing behaviors. Unlike the standard autoregressive training strategy, future data (also available during training) has been used to facilitate model training as it provides richer signals about users' current interests and can be used to improve the recommendation quality. However, existing methods suffer from a severe training-inference gap, i.e., both past and future contexts are modeled by the same encoder when training, while only historical behaviors are available during inference. This discrepancy leads to potential performance degradation. To alleviate the training-inference gap, we propose a new framework DualRec, which achieves past-future disentanglement and past-future mutual enhancement by a novel dual network. Specifically, a dual network structure is exploited to model the past and future context separately.And a bi-directional knowledge transferring mechanism enhances the knowledge learnt by the dual network. Extensive experiments on four real-world datasets demonstrate the superiority of our approach over baseline methods. Besides, we demonstrate the compatibility of DualRec by instantiating using different backbones. Further empirical analysis verifies the high utility of modeling future contexts under our DualRec framework.

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important behavior patterns. Despite the effectiveness, we argue that these methods suffer from the risk of label sparsity (i.e., the user-item interactions are highly sparse with respect to the feature space), label noise (i.e., the collected user-item interactions are usually noisy), and the underuse of domain knowledge (i.e., the pairwise correlations between samples). To address these challenging problems, we propose a novel Multi-Interest Self-Supervised learning (MISS) framework which enhances the feature embeddings with interest-level self-supervision signals. With the help of two novel CNN-based multi-interest extractors, self-supervision signals are discovered with full considerations of different interest representations (point-wise and union-wise), interest dependencies (short-range and long-range), and interest correlations (inter-item and intra-item). Based on that, contrastive learning losses are further applied to the augmented views of interest representations, which effectively improves the feature representation learning. Furthermore, our proposed MISS frame-work can be used as an “plug-in” component with existing CTR prediction models and further boost their performances. Extensive experiments on three large-scale datasets show that MISS significantly outperforms the state-of-the-art models, by up to 13.55% in AUC, and also enjoys good compatibility with representative deep CTR models.

In most real-world recommender systems, users interact with items in a sequential and multi-behavioral manner. Exploring the fine-grained relationship of items behind the users' multi-behavior interactions is critical in improving the performance of recommender systems. Despite the great successes, existing methods seem to have limitations on modelling heterogeneous item-level multi-behavior dependencies, capturing diverse multi-behavior sequential dynamics, or alleviating data sparsity problems. In this paper, we show it is possible to derive a framework to address all the above three limitations. The proposed framework MB-STR, a Multi-Behavior Sequential Transformer Recommender, is equipped with the multi-behavior transformer layer (MB-Trans), the multi-behavior sequential pattern generator (MB-SPG) and the behavior-aware prediction module (BA-Pred). Compared with a typical transformer, we design MB-Trans to capture multi-behavior heterogeneous dependencies as well as behavior-specific semantics, propose MB-SPG to encode the diverse sequential patterns among multiple behaviors, and incorporate BA-Pred to better leverage multi-behavior supervision. Comprehensive experiments on three real-world datasets show the effectiveness of MB-STR by significantly boosting the recommendation performance compared with various competitive baselines. Further ablation studies demonstrate the superiority of different modules of MB-STR.

Most recommender systems optimize the model on observed interaction data, which is affected by the previous exposure mechanism and exhibits many biases like popularity bias. The loss functions, such as the mostly used pointwise Binary Cross-Entropy and pairwise Bayesian Personalized Ranking, are not designed to consider the biases in observed data. As a result, the model optimized on the loss would inherit the data biases, or even worse, amplify the biases. For example, a few popular items take up more and more exposure opportunities, severely hurting the recommendation quality on niche items — known as the notorious Mathew effect.

Effectively modeling feature interactions is crucial for CTR prediction in industrial recommender systems. The state-of-the-art deep CTR models with parallel structure (e.g., DCN) learn explicit and implicit feature interactions through independent parallel networks. However, these models suffer from trivial sharing issues, namely insufficient sharing in hidden layers and excessive sharing in network input, limiting the model's expressiveness and effectiveness. Therefore, to enhance information sharing between explicit and implicit feature interactions, we propose a novel deep CTR model EDCN. EDCN introduces two advanced modules, namely bridge module and regulation module, which work collaboratively to capture the layer-wise interactive signals and learn discriminative feature distributions for each hidden layer of the parallel networks. Furthermore, two modules are lightweight and model-agnostic, which can be generalized well to mainstream parallel deep CTR models. Extensive experiments and studies are conducted to demonstrate the effectiveness of EDCN on two public datasets and one industrial dataset. Moreover, the compatibility of two modules over various parallel-structured models is verified, and they have been deployed onto the online advertising platform in Huawei, where a one-month A/B test demonstrates the improvement over the base parallel-structured model by 7.30% and 4.85% in terms of CTR and eCPM, respectively.

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two kinds of most popular techniques that have been extensively explored for many years and have made great progress for CTR prediction. However, (1) feature interaction based methods which rely heavily on the co-occurrence of different features, may suffer from the feature sparsity problem (i.e., many features appear few times); (2) user interest mining based methods which need rich user behaviors to obtain user's diverse interests, are easy to encounter the behavior sparsity problem (i.e., many users have very short behavior sequences). To solve these problems, we propose a novel module named Dual Graph enhanced Embedding, which is compatible with various CTR prediction models to alleviate these two problems. We further propose a Dual Graph enhanced Embedding Neural Network(DG-ENN) for CTR prediction. Dual Graph enhanced Embedding exploits the strengths of graph representation with two carefully designed learning strategies (divide-and-conquer, curriculum-learning-inspired organized learning) to refine the embedding. We conduct comprehensive experiments on three real-world industrial datasets. The experimental results show that our proposed DG-ENN significantly outperforms state-of-the-art CTR prediction models. Moreover, when applying to state-of-the-art CTR prediction models, Dual graph enhanced embedding always obtains better performance. Further case studies prove that our proposed dual graph enhanced embedding could alleviate the feature sparsity and behavior sparsity problems. Our framework will be open-source based on MindSpore in the near future.

Because of the superior feature representation ability of deep learning, various deep Click-Through Rate (CTR) models are deployed in the commercial systems by industrial companies. To achieve better performance, it is necessary to train the deep CTR models on huge volume of training data efficiently, which makes speeding up the training process an essential problem. Different from the models with dense training data, the training data for CTR models is usually high-dimensional and sparse. To transform the high-dimensional sparse input into low-dimensional dense real-value vectors, almost all deep CTR models adopt the embedding layer, which easily reaches hundreds of GB or even TB. Since a single GPU cannot afford to accommodate all the embedding parameters, when performing distributed training, it is not reasonable to conduct the data-parallelism only. Therefore, existing distributed training platforms for recommendation adopt model-parallelism. Specifically, they use CPU (Host) memory of servers to maintain and update the embedding parameters and utilize GPU worker to conduct forward and backward computations. Unfortunately, these platforms suffer from two bottlenecks: (1) the latency of pull & push operations between Host and GPU; (2) parameters update and synchronization in the CPU servers. To address such bottlenecks, in this paper, we propose the ScaleFreeCTR: a MixCache-based distributed training system for CTR models. Specifically, in SFCTR, we also store huge embedding table in CPU but utilize GPU instead of CPU to conduct embedding synchronization efficiently. To reduce the latency of data transfer between both GPU-Host and GPU-GPU, the MixCache mechanism and Virtual Sparse Id operation are proposed. Comprehensive experiments are conducted to demonstrate the effectiveness and efficiency of SFCTR. In addition, our system will be open-source based on MindSpore in the near future.

Tag-aware recommender systems (TRS) utilize rich tagging records to better depict user portraits and item features. Recently, many efforts have been done to improve TRS with neural networks. However, these solutions rustically rely on the tag-based features for recommendation, which is insufficient to ease the sparsity, ambiguity and redundancy issues introduced by tags, thus hindering the recommendation performance. In this paper, we propose a novel tag-aware recommendation model named Tag Graph Convolutional Network (TGCN), which leverages the contextual semantics of multi-hop neighbors in the user-tag-item graph to alleviate the above issues. Specifically, TGCN first employs type-aware neighbor sampling and aggregation operation to learn the type-specific neighborhood representations. Then we leverage attention mechanism to discriminate the importance of different node types and creatively employ Convolutional Neural Network (CNN) as type-level aggregator to perform vertical and horizontal convolutions for modeling multi-granular feature interactions. Besides, a TransTag regularization function is proposed to accurately identify user's substantive preference. Extensive experiments on three public datasets and a real industrial dataset show that TGCN significantly outperforms state-of-the-art baselines for tag-aware top-N recommendation.

Given the convenience of collecting information through online services, recommender systems now consume large scale data and play a more important role in improving user experience. With the recent emergence of Graph Neural Networks (GNNs), GNN-based recommender models have shown the advantage of modeling the recommender system as a user-item bipartite graph to learn representations of users and items. However, such models are expensive to train and difficult to perform frequent updates to provide the most up-to-date recommendations. In this work, we propose to update GNN-based recommender models incrementally so that the computation time can be greatly reduced and models can be updated more frequently. We develop a Graph Structure Aware Incremental Learning framework, GraphSAIL, to address the commonly experienced catastrophic forgetting problem that occurs when training a model in an incremental fashion. Our approach preserves a user's long-term preference (or an item's long-term property) during incremental model updating. GraphSAIL implements a graph structure preservation strategy which explicitly preserves each node's local structure, global structure, and self-information, respectively. We argue that our incremental training framework is the first attempt tailored for GNN based recommender systems and demonstrate its improvement compared to other incremental learning techniques on two public datasets. We further verify the effectiveness of our framework on a large-scale industrial dataset.

Personalized recommender systems are playing an increasingly important role for online consumption platforms. Because of the multitude of relationships existing in recommender systems, Graph Neural Networks (GNNs) based approaches have been proposed to better characterize the various relationships between a user and items while modeling a user's preferences. Previous graph-based recommendation approaches process the observed user-item interaction graph as a ground-truth depiction of the relationships between users and items. However, especially in the implicit recommendation setting, all the unobserved user-item interactions are usually assumed to be negative samples. There are missing links that represent a user's future actions. In addition, there may be spurious or misleading positive interactions. To alleviate the above issue, in this work, we take a first step to introduce a principled way to model the uncertainty in the user-item interaction graph using the Bayesian Graph Convolutional Neural Network framework. We discuss how inference can be performed under our framework and provide a concrete formulation using the Bayesian Probabilistic Ranking training loss. We demonstrate the effectiveness of our proposed framework on four benchmark recommendation datasets. The proposed method outperforms state-of-the-art graph-based recommendation models. Furthermore, we conducted an offline evaluation on one industrial large-scale dataset. It shows that our proposed method outperforms the baselines, with the potential gain being more significant for cold-start users. This illustrates the potential practical benefit in real-world recommender systems.

Factorization Machine (FM)-based models can only reveal the relationship between a pair of features. With all feature embeddings fed to a MLP, DNN-based factorization models which combine FM with multi-layer perceptron (MLP) can only reveal the relationship among some features implicitly. Some other DNN-based methods apply CNN to generate feature interactions. However, (1) they model feature interactions at the bit-wise (where only part of an embedding is utilized to generate feature interactions), which can not express the semantics of features comprehensively, (2) they can only model the interactions among the neighboring features. To deal with aforementioned problems, this paper proposes a Multi-Branch Convolutional Network (MBCN) which includes three branches: the standard convolutional layer, the dilated convolutional layer and the bias layer. MBCN is able to explicitly model feature interactions with arbitrary orders at the vector-wise, which fully express context-aware feature semantics. Extensive experiments on three public benchmark datasets are conducted to demonstrate the superiority of MBCN, compared to the state-of-the-art baselines for context-aware top-k recommendation.

Personalized recommendation plays an important role in many online services. Substantial research has been dedicated to learning embeddings of users and items to predict a user's preference for an item based on the similarity of the representations. In many settings, there is abundant relationship information, including user-item interaction history, user-user and item-item similarities. In an attempt to exploit these relationships to learn better embeddings, researchers have turned to the emerging field of Graph Convolutional Neural Networks (GCNs), and applied GCNs for recommendation. Although these prior works have demonstrated promising performance, directly apply GCNs to process the user-item bipartite graph is suboptimal because the GCNs do not consider the intrinsic differences between user nodes and item nodes. Additionally, existing large-scale graph neural networks use aggregation functions such as sum/mean/max pooling operations to generate a node embedding that considers the nodes' neighborhood (i.e., the adjacent nodes in the graph), and these simple aggregation strategies fail to preserve the relational information in the neighborhood. To resolve the above limitations, in this paper, we propose a novel framework NIA-GCN, which can explicitly model the relational information between neighbor nodes and exploit the heterogeneous nature of the user-item bipartite graph. We conduct empirical studies on four public benchmarks, demonstrating a significant improvement over state-of-the-art approaches. Furthermore, we generalize our framework to a commercial App store recommendation scenario. We observe significant improvement on a large-scale commercial dataset, demonstrating the practical potential for our proposed solution as a key component of a large scale commercial recommender system. Furthermore, online experiments are conducted to demonstrate that NIA-GCN outperforms the baseline by 10.19% and 9.95% in average in terms of CTR and CVR during ten-day AB test in a mainstream App store.

Product based models, which represent multi-field categorical data as embedding vectors of features, then model feature interactions in terms of vector product of shared embedding, have been extensively studied and have become one of the most popular techniques for CTR prediction. However, if the shared embedding is applied: (1) the angles of feature interactions of different orders may conflict with each other, (2) the gradients of feature interactions of high-orders may vanish, which result in learned feature interactions less effective. To solve these problems, we propose a novel technique named Order-aware Embedding (i.e., multi-embeddings are learned for each feature, and different embeddings are applied for feature interactions of different orders), which can be applied to various models and generates feature interactions more effectively. We further propose a novel order-aware embedding neural network (OENN) based on this embedding technique for CTR prediction. Extensive experiments on three publicly available datasets demonstrate the effectiveness of Order-aware Embedding and show that our OENN outperforms the state-of-the-art models.

In this paper, we propose a new dataset and benchmark for low altitude UAV object detection, aiming to find and localize waste plastic bottles in the wild, as well as to inspire the development of object detection models to be capable of detecting small and transparent objects. To this end, we collect 25, 407 UAV images of bottles with various kinds of backgrounds. Unlike traditional horizontal bounding box based annotation methods, we use the oriented bounding box to accurately and compactly annotate the bottles, which provides more detailed information for subsequent robotic grasping. The fully annotated images contain 34, 791 bottles, each of which is annotated by an arbitrary (5 d.o.f.) quadrilateral. To build a baseline for bottle detection, we evaluate several state-of-the-art object detection algorithms on our UAV-Bottle Dataset (UAV-BD), such as Faster R-CNN, SSD, YOLOv2 and RRPN. We also present an analysis of the dataset along with baseline approaches. Both the dataset and benchmark are made publicly available to the vision community on our website to advance research in the area of object detection from UAVs.