EDBT 2026 Demo / reviewers in the wild / expert
Huiji Gao
dblp:77/9023
· DBLP profile ↗
40ranked-venue papers in the field
8as first author
12since 2021 · last 2025
0009-0006-0424-248XORCID · corroborated
Domains — venue-derived; a paper can count in several
Information Retrieval & Web Search · 21 (6 first)Data Mining & Knowledge Discovery · 18 (2 first)Database Systems & Data Management · 1
| Year | Publication | Venue | Position |
|---|---|---|---|
| 2025 | Learning to Comparison-ShopabstractIn online marketplaces like Airbnb, users frequently engage in comparison shopping before making purchase decisions. Despite the prevalence of this behavior, a significant disconnect persists between mainstream e-commerce search engines and users' comparison needs. Traditional ranking models often evaluate items in isolation, disregarding the context in which users compare multiple items on a search results page. While recent advances in deep learning have sought to improve ranking accuracy, diversity, and fairness by encoding listwise context, the challenge of aligning search rankings with user comparison shopping behavior remains inadequately addressed. In this paper, we propose a novel ranking architecture - Learning-to-Comparison-Shop (LTCS) System - that explicitly models and learns users' comparison shopping behaviors. Through extensive offline and online experiments, we demonstrate that our approach yields statistically significant gains in key business metrics - improving NDCG by 1.7% and boosting booking conversion rate by 0.6% in A/B testing - while also enhancing user experience. We also compare our model against state-of-the-art approaches and demonstrate that LTCS significantly outperforms them. Jie Tang 0008, Daochen Zha, Xin Liu 0144, Huiji Gao, Li-wei He, Stephanie Moyerman, Sanjeev Katariya |
CIKM | 4 |
| 2025 | Beyond Pairwise Learning-To-Rank At AirbnbabstractThere are three fundamental asks from a ranking algorithm: it should scale to handle a large number of items, sort items accurately by their utility, and impose a total order on the items for logical consistency. But here's the catch---no algorithm can achieve all three at the same time. We call this limitation the SAT theorem for ranking algorithms. Given the dilemma, how can we design a practical system that meets user needs? Our current work at Airbnb provides an answer, with a working solution deployed at scale. Malay Haldar, Daochen Zha, Huiji Gao, Li-wei He, Sanjeev Katariya |
CIKM | 3 |
| 2025 | Maps Ranking Optimization in Airbnb
Malay Haldar, Kedar Bellare, Sherry Chen, Soumyadip Banerjee 0003, Xiaotang Wang, Mustafa Abdool, Huiji Gao, Pavan Tapadia, Li-wei He, Sanjeev Katariya, Stephanie Moyerman |
CIKM | 8 |
| 2025 | Harnessing the Power of Interleaving and Counterfactual Evaluation for Airbnb Search RankingabstractEvaluation plays a crucial role in the development of ranking algorithms on search and recommender systems.It enables online platforms to create user-friendly features that drive commercial success in a steady and effective manner.The online environment is particularly conducive to applying causal inference techniques, such as randomized controlled experiments (known as A/B test), which are often more challenging to implement in fields like medicine and public policy.However, businesses face unique challenges when it comes to effective A/B test.Specifically, achieving sufficient statistical power for conversion-based metrics can be time-consuming, especially for significant purchases like booking accommodations.While offline evaluations are quicker and more cost-effective, they often lack accuracy and are inadequate for selecting candidates for A/B test.To address these challenges, we developed interleaving and counterfactual evaluation methods to facilitate rapid online assessments for identifying the most promising candidates for A/B tests.Our approach not only increased the sensitivity of experiments by a factor of up to 100 (depending on the approach and metrics) compared to traditional A/B testing but also streamlined the experimental process.The practical insights gained from usage in production can also benefit organizations with similar interests. Alex Deng, Michelle Du, Huiji Gao, Li-wei He, Sanjeev Katariya |
KDD (2) | 4 |
| 2024 | Transforming Location Retrieval at Airbnb: A Journey from Heuristics to Reinforcement Learning
Dillon Davis, Huiji Gao, Thomas Legrand, Malay Haldar, Alex Deng, Li-wei He, Sanjeev Katariya |
CIKM | 2 |
| 2024 | Multi-objective Learning to Rank by Model DistillationabstractIn online marketplaces, search ranking's objective is not only to purchase or conversion (primary objective), but to also the purchase outcomes(secondary objectives), e.g. order cancellation(or return), review rating, customer service inquiries, platform long term growth. Multi-objective learning to rank has been widely studied to balance primary and secondary objectives. But traditional approaches in industry face some challenges including expensive parameter tuning leads to sub-optimal solution, suffering from imbalanced data sparsity issue, and being not compatible with ad-hoc objective. In this paper, we propose a distillation-based ranking solution for multi-objective ranking, which optimizes the end-to-end ranking system at Airbnb across multiple ranking models on different objectives along with various considerations to optimize training and serving efficiency to meet industry standards. We found it performs much better than traditional approaches, it doesn't only significantly increases primary objective by a large margin but also meet secondary objectives constraints and improve model stability. We also demonstrated the proposed system could be further simplified by model self-distillation. Besides this, we did additional simulations to show that this approach could also help us efficiently inject ad-hoc non-differentiable business objective into the ranking system while enabling us to balance our optimization objectives. Jie Tang 0008, Huiji Gao, Li-wei He, Sanjeev Katariya |
KDD | 2 |
| 2024 | Learning to Rank for Maps at AirbnbabstractAs a two-sided marketplace, Airbnb brings together hosts who own listings for rent with prospective guests from around the globe. Results from a guest's search for listings are displayed primarily through two interfaces: (1) as a list of rectangular cards that contain on them the listing image, price, rating, and other details, referred to as list-results (2) as oval pins on a map showing the listing price, called map-results. Both these interfaces, since their inception, have used the same ranking algorithm that orders listings by their booking probabilities and selects the top listings for display. But some of the basic assumptions underlying ranking, built for a world where search results are presented as lists, simply break down for maps. This paper describes how we rebuilt ranking for maps by revising the mathematical foundations of how users interact with search results. Our iterative and experiment-driven approach led us through a path full of twists and turns, ending in a unified theory for the two interfaces. Our journey shows how assumptions taken for granted when designing machine learning algorithms may not apply equally across all user interfaces, and how they can be adapted. The net impact was one of the largest improvements in user experience for Airbnb which we discuss as a series of experimental validations. Malay Haldar, Kedar Bellare, Sherry Chen, Soumyadip Banerjee 0003, Xiaotang Wang, Mustafa Abdool, Huiji Gao, Pavan Tapadia, Li-wei He, Sanjeev Katariya |
KDD | 8 |
| 2023 | Learning To Rank Diversely At AirbnbabstractAirbnb is a two-sided marketplace, bringing together hosts who own listings for rent, with prospective guests from around the globe. Applying neural network-based learning to rank techniques has led to significant improvements in matching guests with hosts. These improvements in ranking were driven by a core strategy: order the listings by their estimated booking probabilities, then iterate on techniques to make these booking probability estimates more and more accurate. Embedded implicitly in this strategy was an assumption that the booking probability of a listing could be determined independently of other listings in search results. In this paper we discuss how this assumption, pervasive throughout the commonly-used learning to rank frameworks, is false. We provide a theoretical foundation correcting this assumption, followed by efficient neural network architectures based on the theory. Explicitly accounting for possible similarities between listings, and reducing them to diversify the search results generated strong positive impact. We discuss these metric wins as part of the online A/B tests of the theory. Our method provides a practical way to diversify search results for large-scale production ranking systems. Malay Haldar, Mustafa Abdool, Li-wei He, Dillon Davis, Huiji Gao, Sanjeev Katariya |
CIKM | 5 |
| 2023 | Optimizing Airbnb Search Journey with Multi-task LearningabstractAt Airbnb, an online marketplace for stays and experiences, guests often spend weeks exploring and comparing multiple items before making a final reservation request. Each reservation request may then potentially be rejected or cancelled by the host prior to check-in. The long and exploratory nature of the search journey, as well as the need to balance both guest and host preferences, present unique challenges for Airbnb search ranking. In this paper, we present Journey Ranker, a new multi-task deep learning model architecture that addresses these challenges. Journey Ranker leverages intermediate guest actions as milestones, both positive and negative, to better progress the guest towards a successful booking. It also uses contextual information such as guest state and search query to balance guest and host preferences. Its modular and extensible design, consisting of four modules with clear separation of concerns, allows for easy application to use cases beyond the Airbnb search ranking context. We conducted offline and online testing of the Journey Ranker and successfully deployed it in production to four different Airbnb products with significant business metrics improvements. Chun How Tan, Austin Chan, Malay Haldar, Jie Tang 0008, Xin Liu 0144, Mustafa Abdool, Huiji Gao, Li-wei He, Sanjeev Katariya |
KDD | 7 |
| 2023 | Data-centric AI: Techniques and Future PerspectivesabstractThe role of data in AI has been significantly magnified by the emerging concept of data-centric AI. In contrast to the traditional model-centric paradigm, which focuses on developing more effective models given fixed datasets, data-centric AI emphasizes the systematic engineering of data in building AI systems. However, as a new concept, many critical aspects of data-centric AI remain ambiguous, such as its definitions, associated tasks, algorithms, challenges, and benchmarks. This tutorial aims to review and discuss this emerging field, with a particular focus on the three general data-centric AI goals: training data development, inference data development, and data maintenance. The objective of this tutorial is threefold: (1) to formally categorize the field of data-centric AI using a goal-driven taxonomy and discuss the needs and challenges of each goal, (2) to comprehensively review the state-of-the-art techniques, and (3) to discuss the future perspectives and open research directions to inspire further innovations in this field. Daochen Zha, Kwei-Herng Lai, Fan Yang 0023, Na Zou 0001, Huiji Gao, Xia Ben Hu |
KDD | 5 |
| 2022 | Generalized Deep Mixed ModelsabstractWe introduce generalized deep mixed model (GDMix), a class of machine learning models for large-scale recommender systems that combines the power of deep neural networks and the efficiency of logistic regression. GDMix leverages state-of-the-art deep neural networks (DNNs) as the global models (fixed effects), and further improves the performance by adding entity-specific personalized models (random effects). For instance, the click response from a particular user m to a job posting j may consist of contributions from a DNN model common to all users and job postings, a model specific to the user m and a model specific to the job j. GDMix models not only possess powerful modeling capabilities but also enjoy high training efficiency especially for web-scale recommender systems. We demonstrate the capabilities by detailing their use in Feed and Ads recommendation at LinkedIn. The source code for the GDMix training framework is available at https://github.com/linkedin/gdmix https://github.com/linkedin/gdmix under the BSD-2-Clause License. Chengming Jiang 0001, Mingzhou Zhou, Yunbo Ouyang, Qiang Charles Xiao, Qingquan Song, Yi (Alice) Wu, Haichao Wei, Huiji Gao |
KDD | 10 |
| 2021 | AutoDim: Field-aware Embedding Dimension Searchin Recommender SystemsabstractPractical large-scale recommender systems usually contain thousands of feature fields from users, items, contextual information, and their interactions. Most of them empirically allocate a unified dimension to all feature fields, which is memory inefficient. Thus it is highly desired to assign various embedding dimensions to different feature fields according to their importance and predictability. Due to the large amounts of feature fields and the nuanced relationship between embedding dimensions with feature distributions and neural network architectures, manually allocating embedding dimensions in practical recommender systems can be challenging. To this end, we propose an AutoML-based framework (AutoDim) in this paper, which can automatically select dimensions for different feature fields in a data-driven fashion. Specifically, we first proposed an end-to-end differentiable framework that can calculate the weights over various dimensions in a soft and continuous manner for feature fields, and an AutoML-based optimization algorithm; then, we derive a hard and discrete embedding component architecture according to the maximal weights and retrain the whole recommender framework. We conduct extensive experiments on benchmark datasets to validate the effectiveness of AutoDim. Xiangyu Zhao 0001, Hui Liu 0031, Jiliang Tang, Weiwei Guo, Sida Wang 0002, Huiji Gao, Bo Long |
WWW | 8 |
| 2020 | DeText: A Deep Text Ranking Framework with BERTabstractRanking is the most important component in a search system. Most search systems deal with large amounts of natural language data, hence an effective ranking system requires a deep understanding of text semantics. Recently, deep learning based natural language processing (deep NLP) models have generated promising results on ranking systems. BERT is one of the most successful models that learn contextual embedding, which has been applied to capture complex query-document relations for search ranking. However, this is generally done by exhaustively interacting each query word with each document word, which is inefficient for online serving in search product systems. In this paper, we investigate how to build an efficient BERT-based ranking model for industry use cases. The solution is further extended to a general ranking framework, DeText, that is open sourced and can be applied to various ranking productions. Offline and online experiments of DeText on three real-world search systems present significant improvement over state-of-the-art approaches. Weiwei Guo, Sida Wang 0002, Huiji Gao, Ananth Sankar, Zimeng Yang, Qi Guo 0003, Liang Zhang 0021, Bo Long, Bee-Chung Chen, Deepak Agarwal |
CIKM | 4 |
| 2020 | Incorporating User Feedback into Sequence to Sequence Model TrainingabstractAs the largest professional network, LinkedIn hosts millions of user profiles and job postings. Users effectively find what they need by entering search queries. However, finding what they are looking for can be a challenge, especially if they are unfamiliar with specific keywords from their industry. Query Suggestion is a popular feature where a search engine can suggest alternate, related queries. At LinkedIn, we have productionized a deep learning Seq2Seq model to transform an input query into several alternatives. This model is trained by examining search history directly typed by users. Once online, we can determine whether or not users clicked on suggested queries. This new feedback data indicates which suggestions caught the user's attention. In this work, we propose training a model with both the search history and user feedback datasets. We examine several ways to incorporate feedback without any architectural change, including adding a novel pairwise ranking loss term during training. The proposed new training technique produces the best combined score out of several alternatives in offline metrics. Deployed in the LinkedIn search engine, it significantly outperforms the control model with respect to key business metrics. Michaeel Kazi, Weiwei Guo, Huiji Gao, Bo Long |
CIKM | 3 |
| 2020 | Efficient Neural Query Auto CompletionabstractQuery Auto Completion (QAC), as the starting point of information retrieval tasks, is critical to user experience. Generally it has two steps: generating completed query candidates according to query prefixes, and ranking them based on extracted features. Three major challenges are observed for a query auto completion system: (1) QAC has a strict online latency requirement. For each keystroke, results must be returned within tens of milliseconds, which poses a significant challenge in designing sophisticated language models for it. (2) For unseen queries, generated candidates are of poor quality as contextual information is not fully utilized. (3) Traditional QAC systems heavily rely on handcrafted features such as the query candidate frequency in search logs, lacking sufficient semantic understanding of the candidate. Sida Wang 0002, Weiwei Guo, Huiji Gao, Bo Long |
CIKM | 3 |
| 2020 | Deep Learning for Search and Recommender Systems in PracticeabstractIn this talk, we will go over the components of personalized search and recommender systems and demonstrate the applications of various deep learning techniques along the way. Zhoutong Fu, Huiji Gao, Weiwei Guo, Sandeep Kumar Jha, Jun Jia, Bo Long, Sida Wang 0002, Mingzhou Zhou |
KDD | 2 |
| 2020 | Deep Natural Language Processing for Search and RecommendationabstractSearch and recommender systems process rich natural language text data such as user queries and documents. Achieving high-quality search and recommendation results requires processing and understanding such information effectively and efficiently, where natural language processing (NLP) technologies are widely deployed. In recent years, the rapid development of deep learning technology has been proven successful for improving various NLP tasks, indicating their great potential of promoting search and recommender systems. Bo Long, Jieping Ye, Zang Li, Huiji Gao, Sandeep Kumar Jha |
SIGIR | 4 |
| 2020 | Personalized Query SuggestionsabstractWith the exponential growth of information on the internet, users have been relying on search engines for finding the precise documents. However, user queries are often short. The inherent ambiguity of short queries imposes great challenges for search engines to understand user intent. Query suggestion is one key technique for search engines to augment user queries so that they can better understand user intent. In the past, query suggestions have been relying on either term-frequency--based methods with little semantic understanding of the query, or word-embedding--based methods with little personalization efforts. Here, we present a sequence-to-sequence-model--based query suggestion framework that is capable of modeling structured, personalized features and unstructured query texts naturally. This capability opens up the opportunity to better understand query semantics and user intent at the same time. As the largest professional network, LinkedIn has the advantage of utilizing a rich amount of accurate member profile information to personalize query suggestions. We applied this framework in the LinkedIn production traffic and showed that personalized query suggestions significantly improved member search experience as measured by key business metrics at LinkedIn. Jianling Zhong, Weiwei Guo, Huiji Gao, Bo Long |
SIGIR | 3 |
| 2019 | Deep Natural Language Processing for Search and Recommender SystemsabstractSearch and recommender systems share many fundamental components including language understanding, retrieval and ranking, and language generation. Building powerful search and recommender systems requires processing natural language effectively and efficiently. Recent rapid growth of deep learning technologies has presented both opportunities and challenges in this area. This tutorial offers an overview of deep learning based natural language processing (NLP) for search and recommender systems from an industry perspective. It first introduces deep learning based NLP technologies, including language understanding and language generation. Then it details how those technologies can be applied to common tasks in search and recommender systems, including query and document understanding, retrieval and ranking, and language generation. Applications in LinkedIn production systems are presented. The tutorial concludes with discussion of future trend. Weiwei Guo, Huiji Gao, Bo Long, Liang Zhang 0021, Bee-Chung Chen, Deepak Agarwal |
KDD | 2 |
| 2019 | Deep Natural Language Processing for Search SystemsabstractDeep learning models have been very successful in many natural language processing tasks. Search engine works with rich natural language data, e.g., queries and documents, which implies great potential of applying deep natural language processing on such data to improve search performance. Furthermore, it opens an unprecedented opportunity to explore more advanced search experience, such as conversational search and chatbot. This tutorial offers an overview on deep learning based natural language processing for search systems from an industry perspective. We focus on how deep natural language processing powers search systems in practice. The tutorial introduces basic concepts, elaborates associated challenges, reviews the state-of-the-art approaches, covers end-to-end tasks in search systems with examples, and discusses the future trend. Weiwei Guo, Huiji Gao, Bo Long |
SIGIR | 2 |
| 2015 | Addressing the cold-start problem in location recommendation using geo-social correlations
Huiji Gao, Jiliang Tang, Huan Liu 0001 |
Data Min. Knowl. Discov. | 1 |
| 2015 | Trust Evolution: Modeling and Its ApplicationsabstractTrust plays a crucial role in helping online users collect reliable information and it has gained increasing attention from the computer science community in recent years. Traditionally, research about online trust assumes static trust relations between users. However, trust, as a social concept, evolves as people interact. Most existing studies about trust evolution are from sociologists in the physical world while little work exists in an online world. Studying online trust evolution faces unique challenges because more often than not, available data is from passive observation. In this work, we leverage social science theories to develop a methodology that enables the study of online trust evolution. In particular, we identify the differences of trust evolution study in physical and online worlds and propose a framework, eTrust, to study trust evolution using online data from passive observation in the context of product review sites by exploiting the dynamics of user preferences. We present technical details about modeling trust evolution, and perform experiments to show how the exploitation of trust evolution can help improve the performance of online applications such as trust prediction, rating prediction and ranking evolution. Jiliang Tang, Huiji Gao, Atish Das Sarma, Yingzhou Bi, Huan Liu 0001 |
IEEE Trans. Knowl. Data Eng. | 2 |
| 2014 | Social Spammer Detection with Sentiment InformationabstractSocial media is a popular platform for spammers to unfairly overwhelm normal users with unwanted or fake content via social networking. The spammers significantly hinder the use of social media systems for effective information dissemination and sharing. Different from the spammers in traditional platforms such as email and the Web, spammers in social media can easily connect with each other, sometimes without mutual consent. They collude with each other to imitate normal users by quickly accumulating a large number of "human" friends. In addition, content information in social media is noisy and unstructured. It is infeasible to directly apply traditional spammer detection methods in social media. Understanding and detecting deception has been extensively studied in traditional sociology and social sciences. Motivated by psychological findings in physical world, we investigate whether sentiment analysis can help spammer detection in online social media. In particular, we first conduct an exploratory study to analyze the sentiment differences between spammers and normal users, and then present an optimization formulation that incorporates sentiment information into a novel social spammer detection framework. Experimental results on real-world social media datasets show the superior performance of the proposed framework by harnessing sentiment analysis for social spammer detection. Xia Ben Hu, Jiliang Tang, Huiji Gao, Huan Liu 0001 |
ICDM | 3 |
| 2014 | Modeling User Attitude toward Controversial Topics in Online Social Media
Huiji Gao, Jalal Mahmud, Jilin Chen, Jeffrey Nichols 0001, Michelle X. Zhou |
ICWSM | 1 |
| 2014 | Why Do You Spread This Message? Understanding Users Sentiment in Social Media Campaigns
Jalal Mahmud, Huiji Gao |
ICWSM | 2 |
| 2014 | Personalized location recommendation on location-based social networksabstractPersonalized location recommendation is a special topic of recommendation. It is related to human mobile behavior in the real world regarding various contexts including spatial, temporal, social, and content. The development of this topic is subject to the availability of human mobile data. The recent rapid growth of location-based social networks has alleviated such limitation, which promotes the development of various location recommendation techniques. This tutorial offers an overview, in a data mining perspective, of personalized location recommendation on location-based social networks. It introduces basic concepts, summarizes unique LBSN characteristics and research opportunities, elaborates associated challenges, reviews state-of-the-art algorithms with illustrative examples and real-world LBSN datasets, and discusses effective evaluation methods. Huiji Gao, Jiliang Tang, Huan Liu 0001 |
RecSys | 1 |
| 2014 | Discriminant Analysis for Unsupervised Feature SelectionabstractFeature selection has been proven to be efficient in preparing high dimensional data for data mining and machine learning. As most data is unlabeled, unsupervised feature selection has attracted more and more attention in recent years. Discriminant analysis has been proven to be a powerful technique to select discriminative features for supervised feature selection. To apply discriminant analysis, we usually need label information which is absent for unlabeled data. This gap makes it challenging to apply discriminant analysis for unsupervised feature selection. In this paper, we investigate how to exploit discriminant analysis in unsupervised scenarios to select discriminative features. We introduce the concept of pseudo labels, which enable discriminant analysis on unlabeled data, propose a novel unsupervised feature selection framework DisUFS which incorporates learning discriminative features with generating pseudo labels, and develop an effective algorithm for DisUFS. Experimental results on different types of real-world data demonstrate the effectiveness of the proposed framework DisUFS. Jiliang Tang, Xia Ben Hu, Huiji Gao, Huan Liu 0001 |
SDM | 3 |
| 2013 | Network denoising in social mediaabstractSocial media expands the ways people communicate with each other. On a popular social media website, a user typically has hundreds of contacts (or friends) on average. As a person's social network grows, friend management is increasingly important for effective communications. Often, one can only afford to maintain close friendship in a small scale due to limited time and other resources. In other words, the majority of one's connections are so-so friends and do not hold strong influence on the user. One approach resorts to network denoising, by which unimportant connections are removed as noise. We study the challenges of network denoising in social media and how we can leverage a variety of social media information to denoise the links. We formulate the network denoising task as an optimization problem, and show the efficacy of our network denoising approach and its scalability experimentally in the domain of behavior inference. Huiji Gao, Xufei Wang, Jiliang Tang, Huan Liu 0001 |
ASONAM | 1 |
| 2013 | Modeling temporal effects of human mobile behavior on location-based social networksabstractThe rapid growth of location-based social networks (LBSNs) invigorates an increasing number of LBSN users, providing an unprecedented opportunity to study human mobile behavior from spatial, temporal, and social aspects. Among these aspects, temporal effects offer an essential contextual cue for inferring a user's movement. Strong temporal cyclic patterns have been observed in user movement in LBSNs with their correlated spatial and social effects (i.e., temporal correlations). It is a propitious time to model these temporal effects (patterns and correlations) on a user's mobile behavior. In this paper, we present the first comprehensive study of temporal effects on LBSNs. We propose a general framework to exploit and model temporal cyclic patterns and their relationships with spatial and social data. The experimental results on two real-world LBSN datasets validate the power of temporal effects in capturing user mobile behavior, and demonstrate the ability of our framework to select the most effective location prediction algorithm under various combinations of prediction models. Huiji Gao, Jiliang Tang, Xia Ben Hu, Huan Liu 0001 |
CIKM | 1 |
| 2013 | Exploring temporal effects for location recommendation on location-based social networksabstractLocation-based social networks (LBSNs) have attracted an inordinate number of users and greatly enriched the urban experience in recent years. The availability of spatial, temporal and social information in online LBSNs offers an unprecedented opportunity to study various aspects of human behavior, and enable a variety of location-based services such as location recommendation. Previous work studied spatial and social influences on location recommendation in LBSNs. Due to the strong correlations between a user's check-in time and the corresponding check-in location, recommender systems designed for location recommendation inevitably need to consider temporal effects. In this paper, we introduce a novel location recommendation framework, based on the temporal properties of user movement observed from a real-world LBSN dataset. The experimental results exhibit the significance of temporal patterns in explaining user behavior, and demonstrate their power to improve location recommendation performance. Huiji Gao, Jiliang Tang, Xia Ben Hu, Huan Liu 0001 |
RecSys | 1 |
| 2013 | Context-aware review helpfulness rating predictionabstractOnline reviews play a vital role in the decision-making process for online users. Helpful reviews are usually buried in a large number of unhelpful reviews, and with the consistently increasing number of reviews, it becomes more and more difficult for online users to find helpful reviews. Therefore most online review websites allow online users to rate the helpfulness of a review and a global helpfulness score is computed for the review based on its available ratings. However, in reality, user-specified helpfulness ratings for reviews are very sparse - a few reviews attract large numbers of helpfulness ratings while most reviews obtain few or even no helpfulness ratings. The available helpfulness ratings are too sparse for online users to assess the helpfulness of reviews. Also the helpfulness of a review is not necessarily equally useful for all users and users with different background may treat the helpfulness of a review very differently. The user idiosyncracy of review helpfulness motivates us to study the problem of review helpfulness rating prediction in this paper. We first identify various types of context information, model them mathematically, and propose a context-aware review helpfulness rating prediction framework CAP. Experimental results demonstrate the effectiveness of the proposed framework and the importance of context awareness in solving the review helpfulness rating prediction problem. Jiliang Tang, Huiji Gao, Xia Ben Hu, Huan Liu 0001 |
RecSys | 2 |
| 2013 | Unsupervised Feature Selection for Multi-View Data in Social MediaabstractThe explosive popularity of social media produces mountains of high-dimensional data and the nature of social media also determines that its data is often unla-belled, noisy and partial, presenting new challenges to feature selection. Social media data can be represented by heterogeneous feature spaces in the form of multiple views. In general, multiple views can be complementary and, when used together, can help handle noisy and partial data for any single-view feature selection. These unique challenges and properties motivate us to develop a novel feature selection framework to handle multi-view social media data. In this paper, we investigate how to exploit relations among views to help each other select relevant features, and propose a novel unsupervised feature selection framework, MVFS, for multiview social media data. We systematically evaluate the proposed framework in multi-view datasets from social media websites and the results demonstrate the effectiveness and potential of MVFS. Jiliang Tang, Xia Ben Hu, Huiji Gao, Huan Liu 0001 |
SDM | 3 |
| 2013 | ActNeT: Active Learning for Networked Texts in MicrobloggingabstractSupervised learning, e.g., classification, plays an important role in processing and organizing microblogging data. In microblogging, it is easy to mass vast quantities of unlabeled data, but would be costly to obtain labels, which are essential for supervised learning algorithms. In order to reduce the labeling cost, active learning is an effective way to select representative and informative instances to query for labels for improving the learned model. Different from traditional data in which the instances are assumed to be independent and identically distributed (i.i.d.), instances in microblogging are networked with each other. This presents both opportunities and challenges for applying active learning to microblogging data. Inspired by social correlation theories, we investigate whether social relations can help perform effective active learning on networked data. In this paper, we propose a novel Active learning framework for the classification of Networked Texts in microblogging (ActNeT). In particular, we study how to incorporate network information into text content modeling, and design strategies to select the most representative and informative instances from microblogging for labeling by taking advantage of social network structure. Experimental results on Twitter datasets show the benefit of incorporating network information in active learning and that the proposed framework outperforms existing state-of-the-art methods. Xia Ben Hu, Jiliang Tang, Huiji Gao, Huan Liu 0001 |
SDM | 3 |
| 2013 | Exploiting homophily effect for trust predictionabstractTrust plays a crucial role for online users who seek reliable information. However, in reality, user-specified trust relations are very sparse, i.e., a tiny number of pairs of users with trust relations are buried in a disproportionately large number of pairs without trust relations, making trust prediction a daunting task. As an important social concept, however, trust has received growing attention and interest. Social theories are developed for understanding trust. Homophily is one of the most important theories that explain why trust relations are established. Exploiting the homophily effect for trust prediction provides challenges and opportunities. In this paper, we embark on the challenges to investigate the trust prediction problem with the homophily effect. First, we delineate how it differs from existing approaches to trust prediction in an unsupervised setting. Next, we formulate the new trust prediction problem into an optimization problem integrated with homophily, empirically evaluate our approach on two datasets from real-world product review sites, and compare with representative algorithms to gain a deep understanding of the role of homophily in trust prediction. Jiliang Tang, Huiji Gao, Xia Ben Hu, Huan Liu 0001 |
WSDM | 2 |
| 2013 | Unsupervised sentiment analysis with emotional signalsabstractThe explosion of social media services presents a great opportunity to understand the sentiment of the public via analyzing its large-scale and opinion-rich data. In social media, it is easy to amass vast quantities of unlabeled data, but very costly to obtain sentiment labels, which makes unsupervised sentiment analysis essential for various applications. It is challenging for traditional lexicon-based unsupervised methods due to the fact that expressions in social media are unstructured, informal, and fast-evolving. Emoticons and product ratings are examples of emotional signals that are associated with sentiments expressed in posts or words. Inspired by the wide availability of emotional signals in social media, we propose to study the problem of unsupervised sentiment analysis with emotional signals. In particular, we investigate whether the signals can potentially help sentiment analysis by providing a unified way to model two main categories of emotional signals, i.e., emotion indication and emotion correlation. We further incorporate the signals into an unsupervised learning framework for sentiment analysis. In the experiment, we compare the proposed framework with the state-of-the-art methods on two Twitter datasets and empirically evaluate our proposed framework to gain a deep understanding of the effects of emotional signals. Xia Ben Hu, Jiliang Tang, Huiji Gao, Huan Liu 0001 |
WWW | 3 |
| 2012 | gSCorr: modeling geo-social correlations for new check-ins on location-based social networksabstractLocation-based social networks (LBSNs) have attracted an increasing number of users in recent years. The availability of geographical and social information of online LBSNs provides an unprecedented opportunity to study the human movement from their socio-spatial behavior, enabling a variety of location-based services. Previous work on LBSNs reported limited improvements from using the social network information for location prediction; as users can check-in at new places, traditional work on location prediction that relies on mining a user's historical trajectories is not designed for this "cold start" problem of predicting new check-ins. In this paper, we propose to utilize the social network information for solving the "cold start" location prediction problem, with a geo-social correlation model to capture social correlations on LBSNs considering social networks and geographical distance. The experimental results on a real-world LBSN demonstrate that our approach properly models the social correlations of a user's new check-ins by considering various correlation strengths and correlation measures. Huiji Gao, Jiliang Tang, Huan Liu 0001 |
CIKM | 1 |
| 2012 | Exploring Social-Historical Ties on Location-Based Social Networks
Huiji Gao, Jiliang Tang, Huan Liu 0001 |
ICWSM | 1 |
| 2012 | eTrust: understanding trust evolution in an online worldabstractMost existing research about online trust assumes static trust relations between users. As we are informed by social sciences, trust evolves as humans interact. Little work exists studying trust evolution in an online world. Researching online trust evolution faces unique challenges because more often than not, available data is from passive observation. In this paper, we leverage social science theories to develop a methodology that enables the study of online trust evolution. In particular, we propose a framework of evolution trust, eTrust, which exploits the dynamics of user preferences in the context of online product review. We present technical details about modeling trust evolution, and perform experiments to show how the exploitation of trust evolution can help improve the performance of online applications such as rating and trust prediction. Jiliang Tang, Huiji Gao, Huan Liu 0001, Atish Das Sarma |
KDD | 2 |
| 2012 | mTrust: discerning multi-faceted trust in a connected worldabstractTraditionally, research about trust assumes a single type of trust between users. However, trust, as a social concept, inherently has many facets indicating multiple and heterogeneous trust relationships between users. Due to the presence of a large trust network for an online user, it is necessary to discern multi-faceted trust as there are naturally experts of different types. Our study in product review sites reveals that people place trust differently to different people. Since the widely used adjacency matrix cannot capture multi-faceted trust relationships between users, we propose a novel approach by incorporating these relationships into traditional rating prediction algorithms to reliably estimate their strengths. Our work results in interesting findings such as heterogeneous pairs of reciprocal links. Experimental results on real-world data from Epinions and Ciao show that our work of discerning multi-faceted trust can be applied to improve the performance of tasks such as rating prediction, facet-sensitive ranking, and status theory. Jiliang Tang, Huiji Gao, Huan Liu 0001 |
WSDM | 2 |
| 2010 | Discovering Overlapping Groups in Social MediaabstractThe increasing popularity of social media is shortening the distance between people. Social activities, e.g., tagging in Flickr, book marking in Delicious, twittering in Twitter, etc. are reshaping people's social life and redefining their social roles. People with shared interests tend to form their groups in social media, and users within the same community likely exhibit similar social behavior (e.g., going for the same movies, having similar political viewpoints), which in turn reinforces the community structure. The multiple interactions in social activities entail that the community structures are often overlapping, i.e., one person is involved in several communities. We propose a novel co-clustering framework, which takes advantage of networking information between users and tags in social media, to discover these overlapping communities. In our method, users are connected via tags and tags are connected to users. This explicit representation of users and tags is useful for understanding group evolution by looking at who is interested in what. The efficacy of our method is supported by empirical evaluation in both synthetic and online social networking data. Xufei Wang, Lei Tang 0001, Huiji Gao, Huan Liu 0001 |
ICDM | 3 |