Psychiatric symptom identification on social media aims to infer fine-grained mental health symptoms from user-generated posts, allowing a detailed understanding of users' mental states. However, the construction of large-scale symptom-level datasets remains challenging due to the resource-intensive nature of expert labeling and the lack of standardized annotation guidelines, which in turn limits the generalizability of models to identify diverse symptom expressions from user-generated text. To address these issues, we propose SynSym, a synthetic data generation framework for constructing generalizable datasets for symptom identification. Leveraging large language models (LLMs), SynSym constructs high-quality training samples by (1) expanding each symptom into sub-concepts to enhance the diversity of generated expressions, (2) producing synthetic expressions that reflect psychiatric symptoms in diverse linguistic styles, and (3) composing realistic multi-symptom expressions, informed by clinical co-occurrence patterns. We validate SynSym on three benchmark datasets covering different styles of depressive symptom expression. Experimental results demonstrate that models trained solely on the synthetic data generated by SynSym perform comparably to those trained on real data, and benefit further from additional fine-tuning with real data. These findings underscore the potential of synthetic data as an alternative resource to real-world annotations in psychiatric symptom modeling, and SynSym serves as a practical framework for generating clinically relevant and realistic symptom expressions.

Conspiracy theories are widely propagated on social media. Among various social media services, YouTube is one of the most influential sources of news and entertainment. This paper seeks to develop a dataset, YOUNICON, to enable researchers to perform conspiracy theory detection as well as classification of videos with conspiracy theories into different topics. YOUNICON is a dataset with a large collection of videos from suspicious channels that were identified to contain conspiracy theories in a previous study. Overall, YOUNICON will enable researchers to study trends in conspiracy theories and understand how individuals can interact with the conspiracy theory producing community or channel. Our data is available at: https://doi.org/10.5281/zenodo.7466262.

False information spreads on social media, and fact-checking is a potential countermeasure. However, there is a severe shortage of fact-checkers; an efficient way to scale fact-checking is desperately needed, especially in pandemics like COVID-19. In this study, we focus on spontaneous debunking by social media users, which has been missed in existing research despite its indicated usefulness for fact-checking and countering false information. Specifically, we characterize the tweets with false information, or fake tweets, that tend to be debunked and Twitter users who often debunk fake tweets. For this analysis, we create a comprehensive dataset of responses to fake tweets, annotate a subset of them, and build a classification model for detecting debunking behaviors. We find that most fake tweets are left undebunked, spontaneous debunking is slower than other forms of responses, and spontaneous debunking exhibits partisanship in political topics. These results provide actionable insights into utilizing spontaneous debunking to scale conventional fact-checking, thereby supplementing existing research from a new perspective.

Collecting good ideas is vital for organizations, especially companies, to retain their competitiveness. Social media is gathering attention as a place to extract ideas efficiently; however, the characteristics of ideas and the posters of ideas on social media are underexamined. Thus, this study aims to characterize spontaneous ideation contests among social media users by taking an event of Facebook’s name change to Meta as a case study. As a dataset, we comprehensively collect tweets containing new acronyms of Big Tech companies, which we treat as an "idea" in this work. In the analysis, we especially focus on the diversity of ideas, which would be the main reason for enlisting social media for idea generation. As the main results, we discovered that social media users offered a wider range of ideas than those in mainstream media. The follow-follower network of the users suggested that the users’ position on the network is related to the preferred ideas. Additionally, we discovered a link between the amount of user interaction on social media and the diversity of ideas. This study would promote the use of social media as a part of open innovation and co-creation processes in the industry.

As Internet users increasingly rely on social media sites to receive news, they are faced with a bewildering number of news media choices. For example, thousands of Facebook pages today are registered and categorized as some form of news media outlets. This situation boosted the so-called independent journalism, also known as alternative news media. Identifying and characterizing all the news pages that play an important role in news dissemination is key for understanding the news ecosystems of a country. In this work, we propose a graph-based semi-supervised method to measure the political bias of pages on most countries and show the political split of the alternative media, mainstream media, and public figures pages. We validate our method using the publicly available U.S. dataset and then apply it to Brazilian pages, where we found a larger number of right-wing pages in general, except for alternative news media.

Understanding the causes or triggers of toxicity adds a new dimension to the prevention of toxic behavior in online discussions. In this research, we define toxicity triggers in online discussions as a non-toxic comment that lead to toxic replies. Then, we build a neural network-based prediction model for toxicity trigger. The prediction model incorporates text-based features and derived features from previous studies that pertain to shifts in sentiment, topic flow, and discussion context. Our findings show that triggers of toxicity contain identifiable features and that incorporating shift features with the discussion context can be detected with a ROC-AUC score of 0.87. We discuss implications for online communities and also possible further analysis of online toxicity and its root causes.

We present Automatic Persona Generation (APG), a methodology and system for quantitative persona generation using large amounts of online social media data. The system is operational, beta deployed with several client organizations in multiple industry verticals and ranging from small-to-medium sized enterprises to large multi-national corporations. Using a robust web framework and stable back-end database, APG is currently processing tens of millions of user interactions with thousands of online digital products on multiple social media platforms, such as Facebook and YouTube. APG identifies both distinct and impactful user segments and then creates persona descriptions by automatically adding pertinent features, such as names, photos, and personal attributes. We present the overall methodological approach, architecture development, and main system features. APG has a potential value for organizations distributing content via online platforms and is unique in its approach to persona generation. APG can be found online at https://persona.qcri.org.

To more effectively convey relevant information to end users of persona profiles, we conducted a user study consisting of 29 participants engaging with three persona layout treatments. We were interested in confusion engendered by the treatments on the participants, and conducted a within-subjects study in the actual work environment, using eye-tracking and talk-aloud data collection. We coded the verbal data into classes of informativeness and confusion and correlated it with fixations and durations on the Areas of Interests recorded by the eye-tracking device. We used various analysis techniques, including Mann-Whitney, regression, and Levenshtein distance, to investigate how confused users differed from non-confused users, what information of the personas caused confusion, and what were the predictors of confusion of end users of personas. We consolidate our various findings into a confusion ratio measure, which highlights in a succinct manner the most confusing elements of the personas. Findings show that inconsistencies among the informational elements of the persona generate the most confusion, especially with the elements of images and social media quotes. The research has implications for the design of personas and related information products, such as user profiling and customer segmentation.

We investigate the alignment of international attention of news media organizations within 193 countries with the expressed international interests of the public within those same countries from March 7, 2016 to April 14, 2017. We collect fourteen months of longitudinal data of online news from Unfiltered News and web search volume data from Google Trends and build a multiplex network of media attention and public attention in order to study its structural and dynamic properties. Structurally, the media attention and the public attention are both similar and different depending on the resolution of the analysis. For example, we find that 63.2% of the country-specific media and the public pay attention to different countries, but local attention flow patterns, which are measured by network motifs, are very similar. We also show that there are strong regional similarities with both media and public attention that is only disrupted by significantly major worldwide incidents (e.g., Brexit). Using Granger causality, we show that there are a substantial number of countries where media attention and public attention are dissimilar by topical interest. Our findings show that the media and public attention toward specific countries are often at odds, indicating that the public within these countries may be ignoring their country-specific news outlets and seeking other online sources to address their media needs and desires.

We develop a methodology to automate creating imaginary people, referred to as personas, by processing complex behavioral and demographic data of social media audiences. From a popular social media account containing more than 30 million interactions by viewers from 198 countries engaging with more than 4,200 online videos produced by a global media corporation, we demonstrate that our methodology has several novel accomplishments, including: (a) identifying distinct user behavioral segments based on the user content consumption patterns; (b) identifying impactful demographics groupings; and (c) creating rich persona descriptions by automatically adding pertinent attributes, such as names, photos, and personal characteristics. We validate our approach by implementing the methodology into an actual working system; we then evaluate it via quantitative methods by examining the accuracy of predicting content preference of personas, the stability of the personas over time, and the generalizability of the method via applying to two other datasets. Research findings show the approach can develop rich personas representing the behavior and demographics of real audiences using privacy-preserving aggregated online social media data from major online platforms. Results have implications for media companies and other organizations distributing content via online platforms.

We propose a novel method for generating personas based on online user data for the increasingly common situation of content creators distributing products via online platforms. We use non-negative matrix factorization to identify user segments and develop personas by adding personality such as names and photos. Our approach can develop accurate personas representing real groups of people using online user data, versus relying on manually gathered data.

We built a multiplex media attention and disregard network (MADN) among 129 countries over 212 days. By characterizing the MADN from multiple levels, we found that it is formed primarily by skewed, hierarchical, and asymmetric relationships. Also, we found strong evidence that our news world is becoming a "global village." However, at the same time, unique attention blocks of the Middle East and North Africa (MENA) region, as well as Russia and its neighbors, still exist.

One problem facing players of competitive games is negative, or toxic, behavior. League of Legends, the largest eSport game, uses a crowdsourcing platform called the Tribunal to judge whether a reported toxic player should be punished or not. The Tribunal is a two stage system requiring reports from those players that directly observe toxic behavior, and human experts that review aggregated reports. While this system has successfully dealt with the vague nature of toxic behavior by majority rules based on many votes, it naturally requires tremendous cost, time, and human efforts. In this paper, we propose a supervised learning approach for predicting crowdsourced decisions on toxic behavior with large-scale labeled data collections; over 10 million user reports involved in 1.46 million toxic players and corresponding crowdsourced decisions. Our result shows good performance in detecting overwhelmingly majority cases and predicting crowdsourced decisions on them. We demonstrate good portability of our classifier across regions. Finally, we estimate the practical implications of our approach, potential cost savings and victim protection.

Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing.

Twitter offers an explicit mechanism to facilitate information diffusion and has emerged as a new medium for communication. Many approaches to find influentials have been proposed, but they do not consider the temporal order of information adoption. In this work, we propose a novel method to find influentials by considering both the link structure and the temporal order of information adoption in Twitter. Our method finds distinct influentials who are not discovered by other methods.

Nearest-neighbor collaborative filtering provides a successful means of generating recommendations for web users. However, this approach suffers from several shortcomings, including data sparsity and noise, the cold-start problem, and scalability. In this work, we present a novel method for recommending items to users based on expert opinions. Our method is a variation of traditional collaborative filtering: rather than applying a nearest neighbor algorithm to the user-rating data, predictions are computed using a set of expert neighbors from an independent dataset, whose opinions are weighted according to their similarity to the user. This method promises to address some of the weaknesses in traditional collaborative filtering, while maintaining comparable accuracy. We validate our approach by predicting a subset of the Netflix data set. We use ratings crawled from a web portal of expert reviews, measuring results both in terms of prediction accuracy and recommendation list precision. Finally, we explore the ability of our method to generate useful recommendations, by reporting the results of a user-study where users prefer the recommendations generated by our approach.

Social networking services are a fast-growing business in the Internet. However, it is unknown if online relationships and their growth patterns are the same as in real-life social networks. In this paper, we compare the structures of three online social networking services: Cyworld, MySpace, and orkut, each with more than 10 million users, respectively. We have access to complete data of Cyworld's ilchon (friend) relationships and analyze its degree distribution, clustering property, degree correlation, and evolution over time. We also use Cyworld data to evaluate the validity of snowball sampling method, which we use to crawl and obtain partial network topologies of MySpace and orkut. Cyworld, the oldest of the three, demonstrates a changing scaling behavior over time in degree distribution. The latest Cyworld data's degree distribution exhibits a multi-scaling behavior, while those of MySpace and orkut have simple scaling behaviors with different exponents. Very interestingly, each of the two e ponents corresponds to the different segments in Cyworld's degree distribution. Certain online social networking services encourage online activities that cannot be easily copied in real life; we show that they deviate from close-knit online social networks which show a similar degree correlation pattern to real-life social networks.