diningIn recommender systems, online A/B testing is a crucial method for evaluating the performance of different models. However, conducting online A/B testing often presents significant challenges, including substantial economic costs, user experience degradation, and considerable time requirements. With the Large Language Models' powerful capacity, LLM-based agent shows great potential to replace traditional online A/B testing. Nonetheless, current agents fail to simulate the perception process and interaction patterns, due to the lack of real environments and visual perception capability. To address these challenges, we introduce a multi-modal user agent for A/B testing (A/B Agent). Specifically, we construct a recommendation sandbox environment for A/B testing, enabling multimodal and multi-page interactions that align with real user behavior on online platforms. The designed agent leverages multimodal information perception, fine-grained user preferences, and integrates profiles, action memory retrieval, and a fatigue system to simulate complex human decision-making. We validated the potential of the agent as an alternative to traditional A/B testing from three perspectives: model, data, and features. Furthermore, we found that the data generated by A/B Agent can effectively enhance the capabilities of recommendation models. Our code is publicly available at https://github.com/Applied-Machine-Learning-Lab/ABAgent. © 2026 Owner/Author.

Personalization is becoming a core capability of modern AI systems. It enables systems to adapt their responses and behaviors according to individual users' preferences, contexts, and goals. Recent research has focused on Retrieval-Augmented Generation (RAG) and its development toward more advanced agent-based frameworks to improve user satisfaction in personalized settings. In this tutorial, we provide a systematic overview of how personalization can be incorporated into the three main stages of RAG: pre-retrieval, retrieval, and generation. We then extend the discussion to personalized LLM-based agents, which build on RAG by adding agent capabilities such as user understanding, personalized planning and execution, and adaptive response generation. For both RAG-based and agent-based approaches, we present clear definitions, review recent research, and summarize commonly used datasets and evaluation metrics. We also discuss key challenges, current limitations, and potential future research directions. An updated list of related papers and resources is available at our GitHub repository. https://github.com/Applied-Machine-Learning-Lab/Awesome-Personalized-RAG-Agent. Further updates for this tutorial will be uploaded on the homepage. https://applied-machine-learning-lab.github.io/SIGIR2026_PRAG_Tutorial.

Deep Research agents driven by LLMs have automated the scholarly discovery pipeline, from planning and query formulation to iterative web exploration. Yet they remain constrained by a static, ''one-size-fits-all'' retrieval paradigm. Current systems fail to adaptively adjust the depth and breadth of exploration based on the user's existing expertise or latent interests, frequently resulting in reports that are either redundant for experts or overly dense for novices. To address this, we introduce Personalized Deep Research (PDR), a framework that integrates dynamic user context into the core retrieval-reasoning loop. Rather than treating personalization as a post-hoc formatting step, PDR unifies user profile modeling with iterative query development, dual-stage (private/public) retrieval, and context-aware synthesis. This allows the system to autonomously align research sub-goals with user intent and optimize the stopping criteria for evidence collection. To facilitate benchmarking, we release the PDR Dataset, covering four realistic user tasks, and propose a hybrid evaluation framework combining lexical metrics with LLM-based judgments to assess factual accuracy and personalization alignment. Experimental results against commercial baselines demonstrate that PDR significantly improves retrieval utility and report relevance, effectively bridging the gap between generic information retrieval and personalized knowledge acquisition. The resource is available to the public at~ https://github.com/Applied-Machine-Learning-Lab/SIGIR2026_PDR.

As an emerging advertising pricing method, optimized cost-per-click (OCPC) has attracted much research interest. In OCPC, the platform employs intelligent bidding strategies to optimize the advertising performance. Although widely adopted, existing bidding strategies overlook the delayed conversion phenomenon in OCPC, that is, the platform needs to wait for a period to receive the corresponding conversion signal after a click. Ignoring such delayed conversions causes the bidding strategies to overestimate the cost-per-action (average cost of a conversion, CPA), bid low, and finally hurt the platform's revenue. Moreover, the characteristics of the OCPC scenario make estimating the conversion probabilities for the delayed conversions more difficult. To address these issues, this paper proposes SurvBid (bidding with Survival Analysis) which aims to predict the convert probabilities for those delayed conversions in OCPC scenario. The CPA can then be accurately estimated and used to guide existing bidding methods to make more accurate bids. To meet the needs of different advertising platforms, we provide two versions of SurvBid, SurvBid-M (SurvBid with multitask survival model) and SurvBid-C (SurvBid with Cox survival model) with theoretical results to guide the model selection. Both online and offline experiments demonstrate that SurvBid can improve the platform's revenue and advertisers' conversions.

Deep Research systems have revolutionized how LLMs solve complex questions through iterative reasoning and evidence gathering. However, current systems remain fundamentally constrained to textual web data, overlooking the vast knowledge embedded in multimodal documents: scientific papers, technical reports, and financial documents where critical information exists in figures, tables, charts, and equations. Processing such documents demands sophisticated parsing to preserve visual semantics, intelligent chunking to maintain structural coherence, and adaptive retrieval across modalities, which are capabilities absent in existing systems. In response, we present Doc-Researcher, a unified system that bridges this gap through three integrated components: (i) deep multimodal parsing that preserves layout structure and visual semantics while creating multi-granular representations from chunk to document level, (ii) systematic retrieval architecture supporting text-only, vision-only, and hybrid paradigms with dynamic granularity selection, and (iii) iterative multi-agent workflows that decompose complex queries, progressively accumulate evidence, and synthesize comprehensive answers across documents and modalities. To enable rigorous evaluation, we introduce M4DocBench, the first benchmark for Multi-modal, Multi-hop, Multi-document, and Multi-turn deep research. Featuring 158 expert-annotated questions with complete evidence chains across 304 documents, M4DocBench tests capabilities that existing benchmarks cannot assess. Experiments demonstrate that Doc-Researcher achieves 50.6% accuracy, 3.4× better than state-of-the-art baselines, validating that effective document research requires not just better retrieval, but fundamentally deep parsing that preserve multimodal integrity and support iterative research. Our work establishes a new paradigm for conducting deep research on multimodal document collections.

Deep search agents, which autonomously iterate through multi-turn web-based reasoning, represent a promising paradigm for complex information-seeking tasks. However, current agents suffer from critical inefficiency: they conduct excessive searches as they cannot accurately judge when to stop searching and start answering. This stems from outcome-centric training that prioritize final results over the search process itself. We identify the root cause as misaligned decision boundaries, the threshold determining when accumulated information suffices to answer. This causes over-search (redundant searching despite sufficient knowledge) and under-search (premature termination yielding incorrect answers). To address these errors, we propose a comprehensive framework comprising two key components. First, we introduce causal intervention-based diagnosis that identifies boundary errors by comparing factual and counterfactual trajectories at each decision point. Second, we develop Decision Boundary Alignment for Deep Search agents (DAS), which constructs preference datasets from causal feedback and aligns policies via preference optimization. Experiments on public datasets demonstrate that decision boundary errors are pervasive across state-of-the-art agents. Our DAS method effectively calibrates these boundaries, mitigating both over-search and under-search to achieve substantial gains in accuracy and efficiency. Our code and data are publicly available at: https://github.com/Applied-Machine-Learning-Lab/WWW2026-DAS. © 2026 Owner/Author.

Personalization has become an essential capability in modern AI systems, enabling customized interactions that align with individual user preferences, contexts, and goals. Recent research has increasingly concentrated on Retrieval-Augmented Generation (RAG) frameworks and their evolution into more advanced agent-based architectures within personalized settings to enhance user satisfaction. Building on this foundation, this survey systematically examines personalization across the three core stages of RAG: pre-retrieval, retrieval, and generation. Beyond RAG, we further extend its capabilities into the realm of Personalized LLM-based Agents, which enhance traditional RAG systems with agentic functionalities, including user understanding, personalized planning and execution, and dynamic generation. For both personalization in RAG and agent-based personalization, we provide formal definitions, conduct a comprehensive review of recent literature, and summarize key datasets and evaluation metrics. Additionally, we discuss fundamental challenges, limitations, and promising research directions in this evolving field. Relevant papers and resources are continuously updated at the Github Repo ( https://github.com/Applied-Machine-Learning-Lab/Awesome-Personalized-RAG-Agent ).

Multi-Scenario Recommendation (MSR) tasks, referring to building a unified model to enhance performance across all recommendation scenarios, have recently gained considerable attention. However, current research in MSR faces two significant challenges that hinder the field's development: the absence of uniform procedures for multi-scenario dataset processing, thus hindering fair comparisons, and most models being closed-source, which complicates comparisons with current SOTA models. Consequently, we introduce our benchmark, Scenario-Wise Rec, which comprises six public datasets and twelve baseline models, along with a training and evaluation pipeline. We further validate Scenario-Wise Rec on an industrial advertising dataset, underscoring its robustness. We hope the benchmark will give researchers clear insights into prior work, enabling them to develop novel models and thereby fostering a collaborative research ecosystem in MSR. Our source code is publicly available (https://github.com/Applied-Machine-Learning-Lab/Scenario-Wise-Rec).

Feature selection is crucial in recommender systems for improving model efficiency and predictive performance. Conventional approaches typically employ surrogate models-such as decision trees or neural networks-to estimate feature importance. However, their effectiveness is inherently constrained, as these models may struggle under suboptimal training conditions, including feature collinearity, high-dimensional sparsity, and insufficient data. In this paper, we propose SELF, a SurrogatE-Light Feature selection method for deep recommender systems. SELF integrates semantic reasoning from Large Language Models (LLMs) with task-specific learning from surrogate models, enabling an automated and lightweight feature selection process. Specifically, LLMs first produce a semantically informed ranking of feature importance, which is subsequently refined by a surrogate model, effectively integrating general world knowledge with task-specific learning. Comprehensive experiments on three public datasets from real-world recommender platforms validate the effectiveness of SELF. To facilitate reproducibility, our code is publicly available.

Large Language Models (LLMs) have exhibited significant promise in recommender systems by empowering user profiles with their extensive world knowledge and superior reasoning capabilities. However, LLMs face challenges like unstable instruction compliance, modality gaps, and high inference latency, leading to textual noise and limiting their effectiveness in recommender systems. To address these challenges, we propose UserIP-Tuning, which uses prompt-tuning to infer user profiles. It integrates the causal relationship between user profiles and behavior sequences into LLMs' prompts. It employs Expectation Maximization (EM) to infer the embedded latent profile, minimizing textual noise by fixing the prompt template. Furthermore, a profile quantization codebook bridges the modality gap by categorizing profile embeddings into collaborative IDs pre-stored for online deployment. This improves time efficiency and reduces memory usage. Experiments show that UserIP-Tuning outperforms state-of-the-art recommendation algorithms. An industry application confirms its effectiveness, robustness, and transferability. The presented solution has been deployed in Huawei AppGallery's Explore page since May 2025, serving 2 million daily active users, delivering significant improvements in real-world recommendation scenarios. The code is publicly available for replication at https://github.com/Applied-Machine-Learning-Lab/UserIP-Tuning.

Cloud-device collaboration leverages on-cloud Large Language Models (LLMs) for handling public user queries and on-device Small Language Models (SLMs) for processing private user data, collectively forming a powerful and privacy-preserving solution.However, existing approaches often fail to fully leverage the scalable problem-solving capabilities of on-cloud LLMs while underutilizing the advantage of on-device SLMs in accessing and processing personalized data.This leads to two interconnected issues: 1) Limited utilization of the problem-solving capabilities of on-cloud LLMs, which fail to align with personalized user-task needs, and 2) Inadequate integration of user data into on-device SLM responses, resulting in mismatches in contextual user information.In this paper, we propose a Leader-Subordinate Retrieval framework for Privacy-preserving cloud-device collaboration (LSRP), a novel solution that bridges these gaps by: 1) enhancing on-cloud * Contributed equally to this work.

Reranking is significant for recommender systems due to its pivotal role in refining recommendation results. Numerous reranking models have emerged to meet diverse reranking requirements in practical applications, which not only prioritize accuracy but also consider additional aspects such as diversity and fairness. However, most of the existing models struggle to strike a harmonious balance between these diverse aspects at the model level. Additionally, the scalability and personalization of these models are often limited by their complexity and a lack of attention to the varying importance of different aspects in diverse reranking scenarios. To address these issues, we propose LLM4Rerank, a comprehensive LLM-based reranking framework designed to bridge the gap between various reranking aspects while ensuring scalability and personalized performance. Specifically, we abstract different aspects into distinct nodes and construct a fully connected graph for LLM to automatically consider aspects like accuracy, diversity, fairness, and more, all in a coherent Chain-of-Thought (CoT) process. To further enhance personalization during reranking, we facilitate a customizable input mechanism that allows fine-tuning of LLM's focus on different aspects according to specific reranking needs. Experimental results on three widely used public datasets demonstrate that LLM4Rerank outperforms existing state-of-the-art reranking models across multiple aspects.

Multi-Domain Click-Through Rate (MDCTR) prediction is crucial for online recommendation platforms, which involves providing personalized recommendation services to users in different domains. However, current MDCTR models are confronted with the following limitations. Firstly, due to varying data sparsity in different domains, models can easily be dominated by some specific domains, which leads to significant performance degradation in other domains (i.e., the “seesaw phenomenon”). Secondly, when new domain emerges, the scalability of existing methods is limited, making it difficult to adapt to the dynamic growth of the domain. Traditional MDCTR models usually use one-hot encoding for semantic information such as product titles, thus losing rich semantic information and leading to insufficient generalization of the model. In this article, we propose a novel solution Uni-CTR to address these challenges. Uni-CTR leverages Large Language Model (LLM) to extract layer-wise semantic representations that capture domain commonalities, mitigating the seesaw phenomenon and enhancing generalization. Besides, it incorporates a pluggable domain-specific network to capture domain characteristics, ensuring scalability to dynamic domain growth. Experimental results on public datasets and industrial scenarios show that Uni-CTR significantly outperforms state-of-the-art (SOTA) models. In addition, Uni-CTR shows significant results in zero shot prediction. Code is available at Applied Machine Learning Lab (Pytorch), GitHub (Pytorch) and Gitee (MindSpore).

Nowadays, optimized cost-per-click (OCPC) has been widely adopted in online advertising. In OCPC, the advertiser sets an expected cost-per-conversion and pays per click, while the platform automatically adjusts the bid on each click to meet advertiser’s constraint. Existing bidding methods are based on feedback control, adjusting bids to keep the current cost-per-conversion close to the expected cost-per-conversion to avoid compensation. However, they overlook the conversion lag phenomenon: There always exists a time interval between the ad’s click time and conversion time. This interval makes existing methods overestimate the cost-per-conversion and results in over conservative bidding policies which finally hurts the revenue. To address the issue, this article proposes a novel bidding method, Bidding with Delayed Conversions (Bid-DC) which predicts the conversion probability of the clicked ads and used it to adjust the cost-per-conversion values. To ensure the bidding model can satisfy the advertiser’s constraint, constrained Markov decision process (CMDP) is adapted to automatically learn the optimal parameters from the log data. Both online and offline experiments demonstrate that Bid-DC outperforms the state-of-the-art baselines in terms of improving revenue. Empirical analysis also showed Bid-DC can accurately estimate the cost-per-conversion and make more stable bids.

As the demand for more personalized recommendation grows and a dramatic boom in commercial scenarios arises, the study on multi-scenario recommendation (MSR) has attracted much attention, which uses the data from all scenarios to simultaneously improve their recommendation performance. However, existing methods tend to integrate insufficient scenario knowledge and neglect learning personalized cross-scenario preferences, thus leading to sub-optimal performance. Meanwhile, though large language model (LLM) has shown great capability of reasoning and capturing semantic information, the high inference latency and high computation cost of tuning hinder its implementation in industrial recommender systems. To fill these gaps, we propose an LLM-enhanced paradigm LLM4MSR in this work. Specifically, we first leverage LLM to uncover multi-level knowledge from the designed scenario- and user-level prompt without fine-tuning the LLM, then adopt hierarchical meta networks to generate multi-level meta layers to explicitly improve the scenario-aware and personalized recommendation capability. Our experiments on KuaiSAR-small, KuaiSAR, and Amazon datasets validate significant advantages of LLM4MSR: (i) the effectiveness and compatibility with different multi-scenario backbone models, (ii) high efficiency and deployability on industrial recommender systems, and (iii) improved interpretability. The implemented code and data is available to ease reproduction.

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and improving overall performance. However, existing multi-scenario models only consider coarse-grained explicit scenario modeling that depends on pre-defined scenario identification from manual prior rules, which is biased and sub-optimal. To address these limitations, we propose a Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendations (HierRec), which perceives implicit patterns adaptively, and conducts explicit and implicit scenario modeling jointly. In particular, HierRec designs a basic scenario-oriented module based on the dynamic weight to capture scenario-specific representations. Then the hierarchical explicit and implicit scenario-aware modules are proposed to model hybrid-grained scenario information, where the multi-head implicit modeling design contributes to perceiving distinctive patterns from different perspectives. Our experiments on two public datasets and real-world industrial applications on a mainstream online advertising platform demonstrate that HierRec outperforms existing models significantly. The implementation code is available for reproducibility.

Deep Recommender Systems (DRS) are increasingly dependent on a large number of feature fields for more precise recommendations. Effective feature selection methods are consequently becoming critical for further enhancing the accuracy and optimizing storage efficiencies to align with the deployment demands. This research area, particularly in the context of DRS, is nascent and faces three core challenges. Firstly, variant experimental setups across research papers often yield unfair comparisons, obscuring practical insights. Secondly, the existing literature's lack of detailed analysis on selection attributes, based on large-scale datasets and a thorough comparison among selection techniques and DRS backbones, restricts the generalizability of findings and impedes deployment on DRS. Lastly, research often focuses on comparing the peak performance achievable by feature selection methods. This approach is typically computationally infeasible for identifying the optimal hyperparameters and overlooks evaluating the robustness and stability of these methods. To bridge these gaps, this paper presents ERASE, a comprehensive bEnchmaRk for feAture SElection for DRS. ERASE comprises a thorough evaluation of eleven feature selection methods, covering both traditional and deep learning approaches, across four public datasets, private industrial datasets, and a real-world commercial platform, achieving significant enhancement. Our code is available online for ease of reproduction.

With the explosive growth of various commercial scenarios, there is an increasing number of studies on multi-scenario recommendation (MSR) which trains the recommender system with the data from multiple scenarios, aiming to improve the recommendation performance on all these scenarios synchronously. However, due to the large discrepancy in the number of interactions among domains, multi-scenario recommendation models usually suffer from insufficient learning and negative transfer especially on the cold-start scenarios, thus exacerbating the data sparsity issue. To fill this gap, in this work we propose a novel diffusion model enhanced paradigm tailored for the cold-start problem in multi-scenario recommendation in a data-driven generative manner. Specifically, based on all-domain data, we leverage the diffusion model with our newly designed variance schedule and the proposed classifier, which explicitly boosts the recommendation performance on the cold-start scenarios by exploiting the generated high-quality and informative embedding, leveraging the abundance of rich scenarios. Our experiments on Douban and Amazon datasets demonstrate two strengths of the proposed paradigm: (i) its effectiveness with a significant increase of 8.5% and 1% in accuracy on the two datasets, and (ii) its compatibility with various multi-scenario backbone models. The implementation code is available for easy reproduction.

For better performance and less resource consumption, multi-scenario recommendation (MSR) is proposed to train a unified model to serve all scenarios by leveraging data from multiple scenarios. Current works in MSR focus on designing effective networks for better information transfer among different scenarios. However, they omit two important issues when applying MSR models in industrial situations. The first is the efficiency problem brought by mixed data, which delays the update of models and further leads to performance degradation. The second is that MSR models are insensitive to the changes of distribution over time, resulting in suboptimal effectiveness in the incoming data. In this paper, we propose an incremental learning approach for MSR (IncMSR), which can not only improve the training efficiency but also perceive changes in distribution over time. Specifically, we first quantify the pair-wise distance between representations from scenario, time and time-scenario dimensions respectively. Then, we decompose the MSR model into scenario-shared and scenario-specific parts and apply fine-grained constraints on the distances quantified with respect to the two different parts. Finally, all constraints are fused in an elegant way using a metric learning framework as a supplementary penalty term to the original MSR loss function. Offline experiments on two real-world datasets are conducted to demonstrate the superiority and compatibility of our proposed approach.

We primarily focus on the field of multi-scenario recommendation, which poses a significant challenge in effectively leveraging data from different scenarios to enhance predictions in scenarios with limited data. Current mainstream efforts mainly center around innovative model network architectures, with the aim of enabling the network to implicitly acquire knowledge from diverse scenarios. However, the uncertainty of implicit learning in networks arises from the absence of explicit modeling, leading to not only difficulty in training but also incomplete user representation and suboptimal performance. Furthermore, through causal graph analysis, we have discovered that the scenario itself directly influences click behavior, yet existing approaches directly incorporate data from other scenarios during the training of the current scenario, leading to prediction biases when they directly utilize click behaviors from other scenarios to train models. To address these problems, we propose the Multi-Scenario Causal-driven Adaptive Network M-scan). This model incorporates a Scenario-Aware Co-Attention mechanism that explicitly extracts user interests from other scenarios that align with the current scenario. Additionally, it employs a Scenario Bias Eliminator module utilizing causal counterfactual inference to mitigate biases introduced by data from other scenarios. Extensive experiments on two public datasets demonstrate the efficacy of our M-scan compared to the existing baseline models.

Multi-Domain Recommendation (MDR) has gained significant attention in recent years, which leverages data from multiple domains to enhance their performance concurrently. However, current MDR models are confronted with two limitations. Firstly, the majority of these models adopt an approach that explicitly shares parameters between domains, leading to mutual interference among them. Secondly, due to the distribution differences among domains, the utilization of static parameters in existing methods limits their flexibility to adapt to diverse domains. To address these challenges, we propose a novel model HAMUR. Specifically, HAMUR consists of two components: (1). Domain-specific adapter, designed as a pluggable module that can be seamlessly integrated into various existing multi-domain backbone models, and (2). Domain-shared hyper-network, which implicitly captures shared information among domains and dynamically generates the parameters for the adapter. We conduct extensive experiments on two public datasets using various backbone networks. The experimental results validate the effectiveness and scalability of the proposed model.

With the explosive growth of commercial applications of recommender systems, multi-scenario recommendation (MSR) has attracted considerable attention, which utilizes data from multiple domains to improve their recommendation performance simultaneously. However, training a unified deep recommender system (DRS) may not explicitly comprehend the commonality and difference among domains, whereas training an individual model for each domain neglects the global information and incurs high computation costs. Likewise, fine-tuning on each domain is inefficient, and recent advances that apply the prompt tuning technique to improve fine-tuning efficiency rely solely on large-sized transformers. In this work, we propose a novel prompt-enhanced paradigm for multi-scenario recommendation. Specifically, a unified DRS backbone model is first pre-trained using data from all the domains in order to capture the commonality across domains. Then, we conduct prompt tuning with two novel prompt modules, capturing the distinctions among various domains and users. Our experiments on Douban, Amazon, and Ali-CCP datasets demonstrate the effectiveness of the proposed paradigm with two noticeable strengths: (i) its great compatibility with various DRS backbone models, and (ii) its high computation and storage efficiency with only 6% trainable parameters in prompt tuning phase. The implementation code is available for easy reproduction.

Numerical features (e.g., statistical features) are widely used in recommender systems and online advertising. Existing approaches for numerical feature representation in industry are primarily based on discretization. However, hard-discretization based methods (e.g., Equal Distance Discretization) are deficient in continuity while soft-discretization based methods (e.g., AutoDis) lack discriminability. To emphasize both continuity and discriminability for numerical features, we propose an end-to-end representation learning framework named NaryDis. Specifically, NaryDis first leverages hybrid n-ary encoding as an automatic discretization module to generate hybrid-grained discretization results (multiple encoded sequences). Each position of the encoded sequence is assigned with a positional embedding and an intra-ary attention network is leveraged to aggregate the positional embeddings for obtaining ary-wise representations. Then an inter-ary attention is adopted to assemble these representations, which are further constrained by a self-supervised regularization module. Comprehensive experiments on two public datasets are conducted to show the superiority and compatibility of NaryDis. Besides, we deeply investigate the properties of continuity and discriminability. Moreover, we further verify the effectiveness of NaryDis on a large-scale industrial advertisement dataset.

Scoring a large number of candidates precisely in several milliseconds is vital for industrial pre-ranking systems. Existing pre-ranking systems primarily adopt the two-tower model since the "user-item decoupling architecture" paradigm is able to balance the efficiency and effectiveness. However, the cost of high efficiency is the neglect of the potential information interaction between user and item towers, hindering the prediction accuracy critically. In this paper, we show it is possible to design a two-tower model that emphasizes both information interactions and inference efficiency. The proposed model, IntTower (short for Interaction enhanced Two-Tower), consists of Light-SE, FE-Block and CIR modules. Specifically, lightweight Light-SE module is used to identify the importance of different features and obtain refined feature representations in each tower. FE-Block module performs fine-grained and early feature interactions to capture the interactive signals between user and item towers explicitly and CIR module leverages a contrastive interaction regularization to further enhance the interactions implicitly. Experimental results on three public datasets show that IntTower outperforms the SOTA pre-ranking models significantly and even achieves comparable performance in comparison with the ranking models. Moreover, we further verify the effectiveness of IntTower on a large-scale advertisement pre-ranking system. The code of IntTower is publicly available https://gitee.com/mindspore/models/tree/master/research/recommend/IntTower.

Building appropriate scenarios to meet the personalized demands of different user groups is a common practice. Despite various scenario brings personalized service, it also leads to challenges for the recommendation on multiple scenarios, especially the scenarios with limited traffic. To give desirable recommendation service for all scenarios and reduce the cost of resource consumption, how to leverage the information from multiple scenarios to construct a unified model becomes critical. Unfortunately, the performance of existing multi-scenario recommendation approaches is poor since they introduce unnecessary information from other scenarios to target scenario. In this paper, we show it is possible to selectively utilize the information from different scenarios to construct the scenario-aware estimators in a unified model. Specifically, we first do analysis on multi-scenario modeling with causal graph from the perspective of users and modeling processes, and then propose the Causal Inspired Intervention (CausalInt) framework for multi-scenario recommendation. CausalInt consists of three modules: (1) Invariant Representation Modeling module to squeeze out the scenario-aware information through disentangled representation learning and obtain a scenario-invariant representation; (2) Negative Effects Mitigating module to resolve conflicts between different scenarios and conflicts between scenario-specific and scenario-invariant representations via gradient based orthogonal regularization and model-agnostic meta learning, respectively; (3) Inter-Scenario Transferring module designs a novel TransNet to simulate a counterfactual intervention and effectively fuse the information from other scenarios. Offline experiments over two real-world dataset and online A/B test are conducted to demonstrate the superiority of CausalInt.

Effectively modeling feature interactions is crucial for CTR prediction in industrial recommender systems. The state-of-the-art deep CTR models with parallel structure (e.g., DCN) learn explicit and implicit feature interactions through independent parallel networks. However, these models suffer from trivial sharing issues, namely insufficient sharing in hidden layers and excessive sharing in network input, limiting the model's expressiveness and effectiveness. Therefore, to enhance information sharing between explicit and implicit feature interactions, we propose a novel deep CTR model EDCN. EDCN introduces two advanced modules, namely bridge module and regulation module, which work collaboratively to capture the layer-wise interactive signals and learn discriminative feature distributions for each hidden layer of the parallel networks. Furthermore, two modules are lightweight and model-agnostic, which can be generalized well to mainstream parallel deep CTR models. Extensive experiments and studies are conducted to demonstrate the effectiveness of EDCN on two public datasets and one industrial dataset. Moreover, the compatibility of two modules over various parallel-structured models is verified, and they have been deployed onto the online advertising platform in Huawei, where a one-month A/B test demonstrates the improvement over the base parallel-structured model by 7.30% and 4.85% in terms of CTR and eCPM, respectively.