Green IT practices are of global concern with huge environmental implications. Reducing CO2 emissions, conserving energy, and recycling IT are among a variety of green IT behaviors that protect the natural environment. We explore the role of green IT identity as an additional factor in a model based on the Theory of Planned Behavior. Theoretically, our findings show green IT identity plays a substantive role in predicting behavioral intention independent of attitude as well as indirectly through attitude. The addition of green IT identity in a behavioral model provides a more complete prediction of green IT behavior. Practically, strengthening one’s green IT identity is likely to stimulate both favorable attitudes and green IT behavior. We discuss the implications of our study for green IT research.

In this study, we use the attentional phase of social learning theory to link workplace security-related experiences and observations to employees’ security awareness. The responses of 398 organizational employees serve to test our research model using structural equational modeling with AMOS 22.0. The results show security awareness arises from both explicit and subjective security experiences in the workplace. Our respondents indicate knowledge of a physical system has little, if any, effect on security awareness. However, security education, policy, visibility and managerial security participation are important for producing security awareness. Furthermore, managerial participation strengthens the links between organizational security efforts and security awareness. We discuss the implications of our study for future security compliance research and practice.

Monitoring agencies continue to express concern over the use of unlicensed business software in organizations because of the ethical, legal, and financial implications of noncompliance. We constructed a multiple mediation model based on protection motivation theory in order to examine the threat and coping evaluation processes of employees regarding software license compliance. The responses of 138 organizational employees were used to empirically test the research model. The research model helps explain why compliance awareness influences compliance attitudes and behavior. The empirical findings indicate that compliance attitudes result from both consequence and coping appraisals with ethical beliefs having a stronger influence on compliance attitudes compared to the threat of sanctions. Furthermore, awareness drives the formation of threat and coping beliefs and directly influences attitude. We discuss the theoretical and practical implications of the findings that will enable organizations to meet the compliance challenge.

Website designers are beginning to incorporate social cues, such as helpfulness and familiarity, into e-commerce sites to facilitate the exchange relationship. Website socialness elicits a social response from users of the site and this response produces enjoyment. Users patronize websites that are exciting, entertaining and stimulating. The purpose of our study is to explore the effects of website socialness perceptions on the formation of users’ beliefs, attitudes and subsequent behavioral intentions. We manipulate website socialness perceptions across two different online shopping contexts, one for functional products and the other for pleasure-oriented products, and draw from the responses of 300 Internet users. Our findings show that website socialness perceptions lead to enjoyment, have a strong influence on user intentions and these effects are invariant across shopping contexts.

Intrinsic motivators of technology beliefs have received scant attention in the technology acceptance literature despite indications of their efficacy. This study uses the framework of TAM to explore the effect of intrinsic variables on technology beliefs and user behavior. Specifically, we examine the effect of cognitive absorption and playfulness on user beliefs including perceived enjoyment and perceived usefulness within the context of mobile devices. Moreover, we manipulate the hedonic and utilitarian purpose of the mobile device to determine how the nature of the device influences user beliefs. Findings indicate that cognitive absorption and user playfulness significantly impact beliefs and that the hedonic or utilitarian orientation of the technology has implications for maximizing use.