Lifelong sequential recommendation aims to model users' long-term interests by leveraging their entire interaction history, but the high computational overhead caused by ultra-long sequences poses a core challenge. To address this, existing methods generally adopt the subsequence learning strategies to shorten the input sequence, which can be divided into two categories: (1) Sequence compression methods compress long sequences into multiple subsequence representations through strategies such as uniform segmentation and clustering; (2) Top-k retrieval methods filter the subsequence related to the target item from long sequences via target attention mechanisms or retrieval mechanisms and learn its representation. However, these two types of methods still face challenges in subsequence representation learning: (1) Sequence compression methods struggle to simultaneously balance the high similarity of items within subsequences and smooth temporal continuity (i.e., small temporal intervals between adjacent items), resulting in incorrect learning of subsequence representations; (2) Top-k retrieval methods lose a large amount of effective context information when the length of the retrieved subsequence is much smaller than the original sequence, resulting in incomplete sequence representations. To overcome these challenges, we propose a novel lifelong sequential recommendation method with adaptive subsequence compression and contextual fusion. Specifically, an adaptive subsequence compression module is first designed: it utilizes gradient policy sampling to achieve adaptive segmentation of subsequences, thereby retaining their temporal continuity, and introduces a reward function to enhance the similarity of items within subsequences. Second, a subsequence context fusion module is constructed: it leverages causal cross-attention to fuse recent interactions with their subsequence context and to capture correlations among recent items, thereby learning more complete and accurate sequence representations. We conduct extensive experiments on three public long-sequence recommendation datasets. Experimental results demonstrate that our proposed method consistently outperforms a variety of strong baselines in both predictive accuracy and computational efficiency.

Sequential recommendation (SR) has received much attention and made promising progress in the past few years due to its high alignment with real recommendation scenarios. It models users' preferences and behavior patterns from their historical behavior sequences and provides personalized recommendations. However, the widespread problem of data sparsity limits the performance of sequential recommendation models. To tackle this, data augmentation (DA) provides a feasible solution by improving the quantity, quality, or diversity of the training samples without the need for additional data collection. In this survey, we present a systematic and timely review of research efforts on data augmentation for sequential recommendation. We start by providing a clear formulation of the problem and task. Then, we develop a unified taxonomy that categorizes existing augmentation methodologies regarding their augmentation objects and principles. Next, we conduct a comparative discussion on the advantages and disadvantages of different categories, supplemented with quantitative performance evaluations, time-complexity analyses, and visual case studies of representative methods, aiming to provide actionable guidance for the selection and development of augmentation methods in real-world scenarios. Finally, we present the future research directions and summarize this survey.

Intent-Aware Sequential Recommendation (ISR) predicts next-item interactions by capturing the implicit intents behind users’ historical behavior sequences. Although existing ISR methods have achieved promising performance, we argue that two smoothness issues remain insufficiently addressed. First, existing methods often overemphasize short-term intents, making it difficult to smoothly balance users’ short- and long-term preferences. Second, hard positive–negative boundaries in intent contrastive learning may introduce misleading contrastive signals and disrupt the semantic continuity of user behaviors. To tackle these issues, we propose Smoothed Intent Learning for Sequential Recommendation (SILRec) , which improves the smoothness of short- and long-term intents modeling as well as intent contrastive samples. Specifically, we design an SILRec encoder with a multi-scale exponential moving average module and a frequency-domain module to model user intents across different temporal and spectral patterns. We further introduce boundary-smoothed contrastive learning based on representation interpolation, which constructs smoother transition regions between intent representations and alleviates the rigidity of hard contrastive sample boundaries. Comprehensive experiments on 6 conventional real-world datasets with 13 competitors demonstrate the effectiveness of SILRec. We further conduct an additional evaluation on the KuaiRec short-video dataset to examine its applicability to more dynamic recommendation scenarios. Additional analyses from multiple perspectives, including controlled noise perturbation, long-tail performance, and intent visualization, provide further evidence for the proposed design. Our codes and datasets are available at https://github.com/syf1844803351/SILRec .

Data augmentation has become a promising method of mitigating data sparsity in sequential recommendation.Existing methods generate new yet effective data during model training to improve performance.However, deploying them requires retraining, architecture modification, or introducing additional learnable parameters.These steps are time-consuming and costly for well-trained models, especially when the model scale becomes large.In this work, we explore the test-time augmentation (TTA) for sequential recommendation, which augments the inputs during the model inference and then aggregates the model's predictions for augmented data to improve final accuracy.It avoids significant time and cost overhead from the previously mentioned steps.We first experimentally disclose the potential of existing augmentation operators for TTA and find that the Mask and Substitute consistently achieve better performance.Further analysis reveals that these two operators are effective because they retain the original sequential pattern while adding appropriate perturbations.Meanwhile, we argue that these two operators still face time-consuming item selection or interference information from mask tokens.Based on the analysis and limitations, we present TNoise and TMask.The former injects uniform noise into the original representation, avoiding the computational overhead of item selection.The latter blocks

Logical reasoning-based recommendation methods employ logical rules to mitigate the adverse effects of noise items in short interaction sequences on recommendation accuracy.However, there are two problems with existing methods: 1) As the length of the interaction sequence increases, introducing more noise items exacerbates the negative impact on logical reasoning, thereby reducing the accuracy of these methods.2) They are often dominated by the user's single primary interest, which prevents simultaneous consideration of users' multiple-aspect interests in long sequences.To address these issues, we propose a novel dEnoising Multi-Interestaware Logical rEasoning (EMILE) method for long-sequence recommendation.Specifically, we design a logical rule-based interest extractor that enhances the importance of preferred items in constructing user interests while minimizing the negative impact of disliked items.This extractor effectively mitigates the adverse effects of noise items in long interaction sequences.Furthermore, we propose a novel multi-interest learning strategy that optimizes two new objective functions-interest probability distribution contrastive loss and interest logical reasoning contrastive loss-to ensure the model simultaneously considers multiple-aspect interests.These two objective functions require that the target item is more * Corresponding authors.

Graph Neural Networks (GNNs)-based recommendation algorithms typically assume that training and testing data are drawn from independent and identically distributed (IID) spaces. However, this assumption often fails in the presence of out-of-distribution (OOD) data, resulting in significant performance degradation. In this study, we construct a Structural Causal Model (SCM) to analyze interaction data, revealing that environmental confounders (e.g., the COVID-19 pandemic) lead to unstable correlations in GNN-based models, thus impairing their generalization to OOD data. To address this issue, we propose a novel approach, graph representation learning via causal diffusion (CausalDiffRec) for OOD recommendation. This method enhances the model's generalization on OOD data by eliminating environmental confounding factors and learning invariant graph representations. Specifically, we use backdoor adjustment and variational inference to infer the real environmental distribution, thereby eliminating the impact of environmental confounders. This inferred distribution is then used as prior knowledge to guide the representation learning in the reverse phase of the diffusion process to learn the invariant representation. In addition,we provide a theoretical derivation that proves optimizing the objective function of CausalDiffRec can encourage the model to learn environment-invariant graph representations, thereby achieving excellent generalization performance in recommendations under distribution shifts. Our extensive experiments validate the effectiveness of CausalDiffRec in improving the generalization of OOD data, and the average improvement is up to 10.69% on Food, 18.83% on KuaiRec, 22.41% on Yelp2018, and 11.65% on Douban datasets.

The distributionally robust optimization (DRO)-based graph neural network methods improve recommendation systems' out-of-distribution (OOD) generalization by optimizing the model's worst-case performance. However, these studies fail to consider the impact of noisy samples in the training data, which results in diminished generalization capabilities and lower accuracy. Through experimental and theoretical analysis, this paper reveals that current DRO-based graph recommendation methods assign greater weight to noise distribution, leading to model parameter learning being dominated by it. When the model overly focuses on fitting noise samples in the training data, it may learn irrelevant or meaningless features that cannot be generalized to OOD data. To address this challenge, we design a Distributionally Robust Graph model for OOD recommendation (DRGO). Specifically, our method first employs a simple and effective diffusion paradigm to alleviate the noisy effect in the latent space. Additionally, an entropy regularization term is introduced in the DRO objective function to avoid extreme sample weights in the worst-case distribution. Finally, we provide a theoretical proof of the generalization error bound of DRGO as well as a theoretical analysis of how our approach mitigates noisy sample effects, which helps to better understand the proposed framework from a theoretical perspective. We conduct extensive experiments on four datasets to evaluate the effectiveness of our framework against three typical distribution shifts, and the results demonstrate its superiority in both independently and identically distributed distributions (IID) and OOD.

Recommendation unlearning is an emerging task to erase the influences of user-specified data from a trained recommendation model. Most existing research follows the paradigm of partitioning the original dataset into multi-fold and then retraining corresponding sub-models while those influences are totally removed. Despite the effectiveness, two key problems remain unexplored: (i) Existing work becomes inefficient and computationally expensive to retrain all sub-models, especially when facing large amounts of unlearning data. (ii) User preferences are dynamically changing. If users express negative opinions on some interacted items they used to prefer, how can we adaptively erase the outdated preferences behind such transformation from the trained model? Although these unlearning data contain outdated information, there is still a lot of helpful knowledge worth preserving. Existing methods ignore this preservation during unlearning and may remove all the knowledge in the interactions, compromising the final performance. In light of these limitations, we propose a novel unlearning framework called GFEraser, which transforms the unlearning into an efficient guided filtering process to avoid time-consuming retraining and retain beneficial knowledge. Specifically, we develop an intra-user negative sampling strategy to learn the outdated preferences that need to be erased. Under the guidance of differential maximization agreement and attention-based fusion module, the original representations are adaptively filtered and aggregated based on the learned preferences. Besides, we leverage contrastive learning to preserve the invariant user preferences, maintaining the final performance. Finally, we devise a new metric called Ranking Decrease Rate to evaluate the unlearning effect. Experimental results demonstrate that GFEraser can maintain reliable recommendation performance while achieving efficient outdated preferences unlearning, up to 37 \(\times\) acceleration.

Preference logical reasoning utilizes user-item interactions (e.g., ratings and reviews) to infer user preferences and discover user decision paths from the knowledge graph to enhance the explainability of item recommendations. However, existing algorithms assume that the ratings and reviews of any item are always consistent, ignoring situations where items with high ratings have negative reviews or items with low ratings but positive reviews. This leads to inaccurate learning of user preferences. In fact, through experimental analysis of two real datasets, we found that on average, about 10% of the interactive data exhibited this inconsistency, that is, items with high ratings but negative reviews appear in the recommendation list. To address this issue, we propose a general preference logical reasoning method based on preference operators. Specifically, we capture the semantic information of users toward the item (its corresponding attributes) in reviews and define two preference operators ( like and dislike ) for the item to correct ambiguous neutral ratings or false ratings that do not reflect true preferences. In the process of preference path reasoning, the like preference operator increases the occurrence probability of liked items, while the dislike preference operator reduces the occurrence probability of disliked items. By fusing the preference operators in the preference path, we obtain consistent user preferences and enhance the explainability of item recommendations. The experimental results on four real datasets demonstrate that our method can effectively improve the performance of all comparison baselines in terms of recommendation accuracy and user decision explainability.

Graph Contrastive Learning (GCL) leverages data augmentation techniques to produce contrasting views, enhancing the accuracy of recommendation systems through learning the consistency between contrastive views. However, existing augmentation methods, such as directly perturbing interaction graph (e.g., node/edge dropout), may interfere with the original connections and generate poor contrasting views, resulting in sub-optimal performance. In this article, we define the views that share only a small amount of information with the original graph due to poor data augmentation as noisy views (i.e., the last 20% of the views with a cosine similarity value less than 0.1 to the original view). We demonstrate through detailed experiments that noisy views will significantly degrade recommendation performance. Further, we propose a model-agnostic Symmetric Graph Contrastive Learning (SGCL) method with theoretical guarantees to address this issue. Specifically, we introduce symmetry theory into graph contrastive learning, based on which we propose a symmetric form and contrast loss resistant to noisy interference. We provide theoretical proof that our proposed SGCL method has a high tolerance to noisy views. Further demonstration is given by conducting extensive experiments on three real-world datasets. The experimental results demonstrate that our approach substantially increases recommendation accuracy, with relative improvements reaching as high as 12.25% over nine other competing models. These results highlight the efficacy of our method. The code is available at https://github.com/user683/SGCL .

Sequential recommendation aims to provide users with personalized suggestions based on their historical interactions. When training sequential models, padding is a widely adopted technique for two main reasons: 1) The vast majority of models can only handle fixed-length sequences; 2) Batch-based training needs to ensure that the sequences in each batch have the same length. The special value 0 is usually used as the padding content, which does not contain the actual information and is ignored in the model calculations. This common-sense padding strategy leads us to a problem that has never been explored in the recommendation field: Can we utilize this idle input space by padding other content to improve model performance and training efficiency further?

Recommender systems are influenced by many confounding factors (i.e., confounders) which result in various biases (e.g., popularity biases) and inaccurate user preference. Existing approaches try to eliminate these biases by inference with causal graphs. However, they assume all confounding factors can be observed and no hidden confounders exist. We argue that many confounding factors (e.g., season) may not be observable from user–item interaction data, resulting inaccurate user preference. In this article, we propose a deconfounded recommender considering unobservable confounders. Specifically, we propose a new causal graph with explicit and implicit feedback, which can better model user preference. Then, we realize a deconfounded estimator by the front-door adjustment, which is able to eliminate the effect of unobserved confounders. Finally, we conduct a series of experiments on two real-world datasets, and the results show that our approach performs better than other counterparts in terms of recommendation accuracy.

Multi-scenario and multi-task recommendation can use various feedback behaviors of users in different scenarios to learn users’ preferences and then make recommendations, which has attracted attention. However, the existing work ignores feature interactions and the fact that a pair of feature interactions will have differing levels of importance under different scenario-task pairs, leading to sub-optimal user preference learning. In this article, we propose a M ulti-scenario and M ulti-task aware F eature I nteraction model, dubbed MMFI , to explicitly model feature interactions and learn the importance of feature interaction pairs in different scenarios and tasks. Specifically, MMFI first incorporates a pairwise feature interaction unit and a scenario-task interaction unit to effectively capture the interaction of feature pairs and scenario-task pairs. Then MMFI designs a scenario-task aware attention layer for learning the importance of feature interactions from coarse-grained to fine-grained, improving the model’s performance on various scenario-task pairs. More specifically, this attention layer consists of three modules: a fully shared bottom module, a partially shared middle module, and a specific output module. Finally, MMFI adapts two sparsity-aware functions to remove some useless feature interactions. Extensive experiments on two public datasets demonstrate the superiority of the proposed method over the existing multi-task recommendation, multi-scenario recommendation, and multi-scenario & multi-task recommendation models.

Sequential recommendation has now been more widely studied, characterized by its well-consistency with real-world recommendation situations. Most existing works model user preference as the transition pattern from the previous item to the next, ignoring the time interval between these two items. However, we find that the time intervals in different sequences may vary significantly and thus result in the ineffectiveness of user modeling due to the issue ofpreference drift. Thus we propose an assumption that a sequence with uniformly distributed time intervals (denoted as uniform sequence) is more beneficial for preference learning than that with greatly varying time intervals. We then conduct an empirical study on four real datasets and the results support this assumption. Therefore, we advocate to augment sequence data from the perspective of time intervals, which is not studied in the literature. Specifically, we design five operators (Ti-Crop, Ti-CateReorder, Ti-Mask, Ti-Substitute, Ti-Insert) to transform the original non-uniform sequence to uniform sequence with the consideration of time intervals. Then, we devise a control strategy to execute data augmentation on item sequences in different lengths and a looseness range to ensure the generalization (or diversity) of generated data. Finally, we implement these improvements on a state-of-the-art model CoSeRec and proposeTimeInterval AwareCoSeRec(TiCoSeRec). Experimental results on four datasets demonstrate that TiCoSeRec achieves significantly better performance than other 11 counterparts recommendation techniques.

Recently, Memory-based Neural Recommenders (MNR) have demonstrated superior predictive accuracy in the task of sequential recommendations, particularly for modeling long-term item dependencies. However, typical MNR requires complex memory access operations, i.e., both writing and reading via a controller (e.g., RNN) at every time step. Those frequent operations will dramatically increase the network training time, resulting in the difficulty in being deployed on industrial-scale recommender systems. In this paper, we present a novel generalChunkframework to accelerate MNR significantly. Specifically, our framework divides proximal information units into chunks, and performs memory access at certain time steps, whereby the number of memory operations can be greatly reduced. We investigate two ways to implement effective chunking, i.e., PEriodic Chunk (PEC) and Time-Sensitive Chunk (TSC), to preserve and recover important recurrent signals in the sequence. Since chunk-accelerated MNR models take into account more proximal information units than that from a single timestep, it can alleviate the influence of noise in the user-item interaction sequence to a large extent, and thus improve the stability of MNR. In this way, the proposed chunk mechanism can lead to not only faster training and prediction, but even slightly better results. The experimental results on three real-world datasets (weishi, ml-10M and ml-latest) show that our chunk framework notably reduces the running time (e.g., with up to 7x for training & 10x for inference on ml-latest) of MNR, and meantime achieves competitive performance.

The consistency of a response to a given post at the semantic level and emotional level is essential for a dialogue system to deliver humanlike interactions. However, this challenge is not well addressed in the literature, since most of the approaches neglect the emotional information conveyed by a post while generating responses. This article addresses this problem and proposes a unified end-to-end neural architecture, which is capable of simultaneously encoding the semantics and the emotions in a post and leveraging target information to generate more intelligent responses with appropriately expressed emotions. Extensive experiments on real-world data demonstrate that the proposed method outperforms the state-of-the-art methods in terms of both content coherence and emotion appropriateness.

Recently, GAN-based collaborative filtering methods have gained increasing attention in recommendation tasks which can learn remarkable user and item representation. However, these existing GAN-based methods mainly suffer from two limitations: (1) Their trainings are not comprehensive given the fact that the discriminator may be trained misleadingly and over-early converging since the generator may accidentally sample real items as fake ones, resulting in the emergence of contradicting labels for the same items. (2) They fail to consider implicit friends (users with the same interests.), leading to severe limitations of recommendation performance. In this paper, we propose BiGAN, an innovative bidirectional adversarial recommendation model which can alleviate the limitations mentioned above in recommendation tasks. It consists of two GANs, namely ForwardGAN and BackwardGAN. Specifically, ForwardGAN learns to generate a group of possible interacted items given a specific user, it aims to ensure that the discriminator Df can be trained effectively. Furthermore, BackwardGAN fully exploits implicit friends with similar behaviors, then propagates them back to ForwardGAN, where a similarity exploration strategy is implemented to gain more outstanding user representation. Therefore, two GANs are trained jointly in a circle, where the augment of one GAN will enhance another one, leading to the promising user and item representation. In the experimental part, we demonstrate that our model is superior to other state-of-the-art recommenders.

Session-based recommender systems have attracted much attention recently. To capture the sequential dependencies, existing methods resort either to data augmentation techniques or left-to-right style autoregressive training. Since these methods are aimed to model the sequential nature of user behaviors, they ignore the future data of a target interaction when constructing the prediction model for it. However, we argue that the future interactions after a target interaction, which are also available during training, provide valuable signal on user preference and can be used to enhance the recommendation quality.

In the field of sequential recommendation, deep learning--(DL) based methods have received a lot of attention in the past few years and surpassed traditional models such as Markov chain-based and factorization-based ones. However, there is little systematic study on DL-based methods, especially regarding how to design an effective DL model for sequential recommendation. In this view, this survey focuses on DL-based sequential recommender systems by taking the aforementioned issues into consideration. Specifically, we illustrate the concept of sequential recommendation, propose a categorization of existing algorithms in terms of three types of behavioral sequences, summarize the key factors affecting the performance of DL-based models, and conduct corresponding evaluations to showcase and demonstrate the effects of these factors. We conclude this survey by systematically outlining future directions and challenges in this field.

The consistency of a response to a given post at semantic-level and emotional-level is essential for a dialogue system to deliver human-like interactions. However, this challenge is not well addressed in the literature, since most of the approaches neglect the emotional information conveyed by a post while generating responses. This article addresses this problem by proposing a unified end-to-end neural architecture, which is capable of simultaneously encoding the semantics and the emotions in a post for generating more intelligent responses with appropriately expressed emotions. Extensive experiments on real-world data demonstrate that the proposed method outperforms the state-of-the-art methods in terms of both content coherence and emotion appropriateness.

Recommendation system has became an important component in many real applications, ranging from e-commerce, music app to video-sharing site and on-line book store. The key of a successful recommendation system lies in the accurate user/item profiling. With the advent of web 2.0, quite a lot of multimodal information has been accumulated, which provides us with the opportunity to profile users in a more comprehensive manner. However, directly integrating multimodal information into recommendation system is not a trivial task, because they may be either homogenous or heterogeneous, which requires more advanced method for both fusion and alignment.

Personalized recommendation for online service systems aims to predict potential demand by analysing user preference. User preference can be inferred from heterogeneous implicit feedback (i.e. various user actions) especially when explicit feedback (i.e. ratings) is not available. However, most methods either merely focus on homogeneous implicit feedback (i.e. target action), e.g., purchase in shopping websites and forward in Twitter, or dispose heterogeneous implicit feedback without the investigation of its speciality. In this paper, we adopt two typical actions in online service systems, i.e., view and like , as auxiliary feedback to enhance recommendation performance, whereby we propose a Bayesian personalized ranking method for heterogeneous implicit feedback (BPRH). Specifically, items are first classified into different types according to the actions they received. Then by analysing the co-occurrence of different types of actions, which is one of the fundamental speciality of heterogeneous implicit feedback systems, we quantify their correlations, based on which the difference of users’ preference among different types of items is investigated. An adaptive sampling strategy is also proposed to tackle the unbalanced correlation among different actions. Extensive experimentation on three real-world datasets demonstrates that our approach significantly outperforms state-of-the-art algorithms.

State-of-the-art item recommendation algorithms, which apply Factorization Machines (FM) as a scoring function and pairwise ranking loss as a trainer (PRFM for short), have been recently investigated for the implicit feedback based context-aware recommendation problem (IFCAR). However, good recommenders particularly emphasize on the accuracy near the top of the ranked list, and typical pairwise loss functions might not match well with such a requirement. In this paper, we demonstrate, both theoretically and empirically, PRFM models usually lead to non-optimal item recommendation results due to such a mismatch. Inspired by the success of LambdaRank, we introduce Lambda Factorization Machines (LambdaFM), which is particularly intended for optimizing ranking performance for IFCAR. We also point out that the original lambda function suffers from the issue of expensive computational complexity in such settings due to a large amount of unobserved feedback. Hence, instead of directly adopting the original lambda strategy, we create three effective lambda surrogates by conducting a theoretical analysis for lambda from the top-N optimization perspective. Further, we prove that the proposed lambda surrogates are generic and applicable to a large set of pairwise ranking loss functions. Experimental results demonstrate LambdaFM significantly outperforms state-of-the-art algorithms on three real-world datasets in terms of four standard ranking measures.

We propose TrustSVD, a trust-based matrix factorization technique for recommendations. TrustSVD integrates multiple information sources into the recommendation model in order to reduce the data sparsity and cold start problems and their degradation of recommendation performance. An analysis of social trust data from four real-world data sets suggests that not only the explicit but also the implicit influence of both ratings and trust should be taken into consideration in a recommendation model. TrustSVD therefore builds on top of a state-of-the-art recommendation algorithm, SVD++ (which uses the explicit and implicit influence of rated items), by further incorporating both the explicit and implicit influence of trusted and trusting users on the prediction of items for an active user. The proposed technique is the first to extend SVD++ with social trust information. Experimental results on the four data sets demonstrate that TrustSVD achieves better accuracy than other ten counterparts recommendation techniques.

User-based collaborative filtering , a widely used nearest neighbour-based recommendation technique, predicts an item’s rating by aggregating its ratings from similar users. User similarity is traditionally calculated by cosine similarity or the Pearson correlation coefficient . However, both of these measures consider only the direction of rating vectors, and suffer from a range of drawbacks. To overcome these issues, we propose a novel Bayesian similarity measure based on the Dirichlet distribution, taking into consideration both the direction and length of rating vectors. We posit that not all the rating pairs should be equally counted in order to accurately model user correlation. Three different evidence factors are designed to compute the weights of rating pairs. Further, our principled method reduces correlation due to chance and potential system bias. Experimental results on six real-world datasets show that our method achieves superior accuracy in comparison with counterparts.

Trust is one source of information that has been widely adopted to personalize online services for users, such as in product recommendations. However, trust information is usually very sparse or unavailable for most online systems. To narrow this gap, we propose a principled approach that predicts implicit trust from users' interactions, by extending a well-known trust antecedents framework. Specifically, we consider both local and global trustworthiness of target users, and form a personalized trust metric by further taking into account the active user's propensity to trust. Experimental results on two real-world datasets show that our approach works better than contemporary counterparts in terms of trust ranking performance when direct user interactions are limited.

Our research aims to tackle the problems of data sparsity and cold start of traditional recommender systems. Insufficient ratings often result in poor quality of recommendations in terms of accuracy and coverage. To address these issues, we propose three different approaches from the perspective of preference modelling. Firstly, we propose to merge the ratings of trusted neighbors and thus form a new rating profile for the active users, based on which better recommendations can be generated. Secondly, we aim to make better use of user ratings and introduce a novel Bayesian similarity measure by taking into account both the direction and length of rating vectors. Thirdly, we propose a new information source called prior ratings based on virtual product experience in virtual reality environments, in order to inherently resolve the concerned problems.

Lack of motivation to provide ratings and eligibility to rate generally only after purchase restrain the effectiveness of recommender systems and contribute to the well-known data sparsity and cold start problems. This paper proposes a new information source for recommender systems, called prior ratings. Prior ratings are based on users' experiences of virtual products in a mediated environment, and they can be submitted prior to purchase. A conceptual model of prior ratings is proposed, integrating the environmental factor presence whose effects on product evaluation have not been studied previously. A user study conducted in website and virtual store modalities demonstrates the validity of the conceptual model, in that users are more willing and confident to provide prior ratings in virtual environments.

Similarity measurement is essential in many preference-based personalized applications such as collaborative recommendation and service selection. Up to date, current researches have mainly focused on the measurements for quantitative preference rather than qualitative preference, although the latter has attracted much attention recently. Only a very few methods to measure user similarity are proposed. This paper aims to fill in this gap by proposing an intuitive similarity measurement for conditional qualitative preference which is represented by CP-nets. Experimental results based on two expanded real-life datasets demonstrate that our similarity measurement is not only able to correctly reflect user's preference changes, but also effective to identify similar users.

PGP Web of Trust where users can sign digital signatures on public key certificates of other users has been successfully applied in securing emails and files transmitted over the Internet. However, its rigorous restrictions on utilizable trust relationships and acceptable signatures limit its performance. In this paper, we first make some modification and extension to PGP Web of Trust by relaxing those constraints. In addition, we propose a novel method to further expand trusted neighborhood of users by merging the signatures of the trusted neighbors and finding the similar users based on the merged signature set. Confirmed by the experiments carried out in different simulated real-life scenarios, our method applied to both the modified and extended PGP methods can improve their performance. With the expansion of trusted neighborhood, the performance of the original PGP Web of Trust is also improved considerably.