Recently, Non-Fungible Tokens (NFTs) have attracted attention as valuable digital assets. However, NFT marketplaces face complex challenges in simultaneously recommending optimal pricing to sellers and desirable NFTs to buyers. Unlike conventional marketplaces that focus only on balancing demand and supply between sellers and buyers, these tasks are complicated by intricate value interdependencies arising from diverse buyer preferences, budgets, trait rarities, and the unprecedented breeding mechanisms. This paper formulates the NFT Project Pricing/Purchasing Recommendation (NP3R) problem, aiming to achieve a competitive equilibrium that concurrently optimizes seller revenue and buyer utility. We introduce BANTER, an iterative algorithm that jointly determines (1) optimal NFT purchases for buyers (via NFT-REC), considering breeding utility and current prices; and (2) optimal pricing for sellers (via PRICEREC), based on aggregated demand from NFT-REC. To efficiently manage the combinatorial complexity of breeding, we devise Optimal Parent Pair Selection (OPPS) and Heterogeneous Parent Set Selection (HPSS) schemes. Theoretical analysis guarantees BANTER to converge to a competitive equilibrium. Experiments on five real-world NFT datasets demonstrate its effectiveness in enhancing both seller revenue and average buyer utility. Source code: https://github.com/jimmy-academia/BANTER

Non-fungible tokens (NFTs) have emerged as a transformative innovation in art and technology, relying heavily on social networks for promotion and revenue generation. The value of NFTs is profoundly influenced by their scarcity, rarity, and unique breeding mechanisms, which present novel challenges for viral marketing strategies. In this paper, we introduce a new research problem of NFT Revenue Maximization (NRM), which focuses on maximizing revenue from the perspective of NFT marketplaces by optimally selecting users for viral marketing campaigns (NFT airdrops) and determining the ideal quantities of NFTs to release. We prove the hardness of NRM and propose an approximation algorithm named Quantity and Offspring-Oriented Airdrops (QOOA). Our algorithm leverages the concepts of Scarcity-Conscious Revenue and Valuation-based Quantity Inequality to prune suboptimal airdrops and quantities at an early stage. To further enhance revenue through NFT breeding, QOOA identifies and incentivizes Rare Trait Collectors to acquire multiple NFTs with rare traits, facilitating the breeding of high-value offspring. Experimental results demonstrate that QOOA significantly outperforms baselines, achieving up to 3.8 times higher revenue in large-scale social networks.

Community detection is a cornerstone problem in social network analysis (SNA), aimed at identifying cohesive communities with minimal external links. However, the rise of generative AI and Metaverse introduce complexities by creating hybrid human-AI social networks (denoted by HASNs), where traditional methods fall short, especially in human-centric settings. This paper introduces a novel community detection problem in HASNs (denoted by MetaCD), which seeks to enhance human connectivity within communities while reducing the presence of AI nodes. Effective processing of MetaCD poses challenges due to the delicate trade-off between excluding certain AI nodes and maintaining community structure. To address this, we propose CUSA, an innovative framework incorporating AI-aware clustering techniques that navigate this trade-off by selectively retaining AI nodes that contribute to community integrity. Furthermore, given the scarcity of real-world HASNs, we devise four strategies for synthesizing these networks under various hypothetical scenarios. Empirical evaluations on real social networks, reconfigured as HASNs, demonstrate the effectiveness and practicality of our approach compared to traditional non-deep learning and graph neural network (GNN)-based methods.

In this paper, we address the problem of revenue maximization (RM) for multi-grade products in social networks by considering pricing, seed selection, and coupon distribution. Previous works on RM often focus on a single product and neglect the use of coupons for promotion. We propose a new optimization problem,Revenue Maximization of Multi-Grade Product(RMMGP), to simultaneously determine pricing, seed selection, and coupon distribution for multi-grade products with both promotional and competitive relationships between grades in order to maximize revenue through viral marketing. We prove the hardness and inapproximability of RMMGP and show that the revenue function is not monotone or submodular. To solve RMMGP, we design an approximation algorithm, namelyData-Dependent Revenue Maximization (DDRM), and propose thePricing-Seeding-Coupon allocation (PriSCa)algorithm, which uses the concepts of Worth Receiving Probability, Pricing-Promotion Alternating Framework, and Independent/Holistic Customer-Grade Determinant sets. Our experiments on real social networks, using valuation distributions from Amazon.com, demonstrate that PriSCa and DDRM achieve on average 1.5 times higher revenue than state-of-the-art approaches. Additionally, PriSCa is efficient and scalable on large datasets.

Recent advancements in the field of extended reality (XR) have garnered significant interest in XR socialization. However, traditional social XR experiences often fall short of satisfying users' social expectations due to the negligence of the emerging opportunities in XR. In this paper, we propose a novel scenario of socializing in social XR, which has the potential to substantially enhance traditional social media through i) the recommendation of appropriate surrounding users that cater to users' individual preferences, ii) the adaptive avoidance of view occlusions to facilitate users in locating their friends, iii) the consideration of users' social presence, and iv) the development of cross-platform solutions to provide hybrid participation. To this end, we formulate Adaptive Friend Discovery for Temporal-spatial and Social-aware XR, a new NP-hard social recommendation problem aiming at satisfying social XR users. The proposed model, POSHGNN, is a deep temporal graph learning framework designed to provide efficient social recommendations for target users. Experimental results obtained from real-world social XR datasets and a user study that supports multiple XR interfaces demonstrate that the proposed method outperforms baseline approaches with an improvement of 18.5 % in solution quality.

Data poisoning attacks against recommender systems (RecSys) often assume a single seller as the adversary. However, in reality, there are usually multiple sellers attempting to promote their items through RecSys manipulation. To obtain the best data poisoning plan, it is important for an attacker to anticipate and withstand the actions of his opponents. This work studies the problem of Multiplayer Comprehensive Attack (MCA) from the perspective of the attacker, considering the subsequent attacks by his opponents. In MCA, we target the Heterogeneous RecSys, where user-item interaction records, user social network, and item correlation graph are used for recommendations. To tackle MCA, we present the Multilevel Stackelberg Optimization over Progressive Differentiable Surrogate (MSOPDS). The Multilevel Stackelberg Optimization (MSO) method is used to form the optimum strategies by solving the Stackelberg game equilibrium between the attacker and his opponents, while the Progressive Differentiable Surrogate (PDS) addresses technical challenges in deriving gradients for candidate poisoning actions. Experiments on Heterogeneous RecSys trained with public datasets show that MSOPDS outperforms all examined prior works by up to 10.6% in average predicted ratings and up to 11.4% in HitRate@3 for an item targeted by an attacker facing one opponent. Source code provided in https://github.com/jimmy-academia/MSOPDS.

Recent pandemics, such as H1N1 and COVID-19, have had extensive negative effects on the social and economic well-being of communities. Despite efforts to prevent and control their spread, governments have turned to a strategy of Living With the Virus to manage, rather than eliminate, the impact of these pandemics. However, group activities such as collaborative spatial crowdsourcing can still lead to the significant spread of infection due to the correlation between individuals’ mobility, interactions, and infection spread. In this paper, we address the problem of spatial crowdsourcing-induced infection spread and propose Epidemic-aware Maximum Task Assignment (EMTA). EMTA aims to form and assign collaborative worker groups to spatial crowdsourcing tasks while taking into consideration the control of epidemic spread. We prove that EMTA is NP-hard and inapproximable. We then propose the Epidemic-aware Task Assignment Algorithm (ETAA) that leverages epidemic characteristics to fully address EMTA. The experimental results from real LBSN and real epidemic datasets demonstrate that the proposed algorithm outperforms the state-of-the-art baselines in terms of effectiveness and efficiency.

The phenomena of influence diffusion on social networks have received tremendous research interests in the past decade. While most prior works mainly focus on predicting the total influence spread on a single network, a marketing campaign that exploits influence diffusion often involves multiple channels with various information disseminated on different media. In this paper, we introduce a new influence estimation problem, namely Content-aware Multi-channel Influence Diffusion (CMID), and accordingly propose CMINet to predict newly influenced users, given a set of seed users with different multimedia contents. In CMINet, we first introduce DiffGNN to encode the influencing power of users (nodes) and Influence-aware Optimal Transport (IOT) to align the embeddings to address the distribution shift across different diffusion channels. Then, we transform CMID into a node classification problem and propose Social-based Multimedia Feature Extractor (SMFE) and Content-aware Multi-channel Influence Propagation (CMIP) to jointly learn the user preferences on multimedia contents and predict the susceptibility of users. Furthermore, we prove that CMINet preserves monotonicity and submodularity, thus enabling (1 − 1/e)-approximate solutions for influence maximization. Experimental results manifest that CMINet outperforms eleven baselines on three public datasets.

Social metaverse with VR has been viewed as a paradigm shift for social media. However, most traditional VR social platforms ignore emerging characteristics in a metaverse, thereby failing to boost user satisfaction. In this paper, we explore a scenario of socializing in metaverse with VR, which brings major advantages over conventional social media: 1) leverage flexible display of users' 360-degree viewports to satisfy individual user interests, 2) ensure the user feelings of co-existence, 3) prevent view obstruction to help users find friends in crowds, and 4) support socializing with digital twins. Therefore, we formulate the Co-presence, and Occlusion-aware Metaverse User Recommendation (COMUR) problem to recommend a set of rendered players for users in social metaverse with VR. We prove COMUR is an NP-hard optimization problem and design a dual-module deep graph learning framework (COMURNet) to recommend appropriate users for viewport display. Experimental results on real social metaverse datasets and a user study with Occulus Quest 2 manifest that the proposed model outperforms baseline approaches by at least 36.7% of solution quality.

When spreading information over social networks, seeding algorithms selecting users to start the dissemination play a crucial role. The majority of existing seeding algorithms focus solely on maximizing the total number of reached nodes, overlooking the issue of group fairness, in particular, gender imbalance. To tackle the challenge of maximizing information spread on certain target groups, e.g., females, we introduce the concept of the community and gender-aware potential of users. We first show that the network's community structure is closely related to the gender distribution. Then, we propose an algorithm that leverages the information about community structure and its gender potential to iteratively modify a seed set such that the information spread on the target group meets the target ratio. Finally, we validate the algorithm by performing experiments on synthetic and real-world datasets. Our results show that the proposed seeding algorithm achieves not only the target ratio but also the highest information spread, compared to the state-of-the-art gender-aware seeding algorithm.

The potential impact of epidemics, e.g., COVID-19, H1N1, and SARS, is severe on public health, the economy, education, and society. Before effective treatments are available and vaccines are fully deployed, combining Non-Pharmaceutical Interventions (NPIs) and vaccination strategies is the main approaches to contain the epidemic or live with the virus. Therefore, research for deciding the best containment operations to contain the epidemic based on various objectives and concerns is much needed. In this paper, we formulate the problem of Containment Operation Optimization Design (COOD) that optimizes the epidemic containment by carefully analyzing contacts between individuals. We prove the hardness of COOD and propose an approximation algorithm, named Multi-Type Action Scheduling (MTAS), with the ideas of Infected Ratio, Contact Risk, and Severity Score to select and schedule appropriate actions that implement NPIs and allocate vaccines for different groups of people. We evaluate MTAS on real epidemic data of a population with real contacts and compare it against existing approaches in epidemic and misinformation containment. Experimental results demonstrate that MTAS improves at least 200% over the baselines in the test case of sustaining public health and the economy. Moreover, the applicability of MTAS to various epidemics of different dynamics is demonstrated, i.e., MTAS can effectively slow down the peak and reduce the number of infected individuals at the peak.

In recent years, the social world of virtual reality has become more popular in education, metaverse, entertainment, design, and real-life applications with simultaneous localization and mapping. This is based on an augmented reality (AR) smartphone that supports simultaneous localization and mapping with its two cameras, RGB camera and depth camera, to sense 3D real world. In this study, the average depth data of point clouds on the real 3D objects captured by the depth camera are used to determine whether there are 3D dynamic objects for social world of virtual and real world. When the average depth data change exceeds the threshold of the average depth data, a 3D dynamic object can be detected. This threshold is also adopted to adjust 3D scanning speed and to update Virtual Reality (VR) representation. We conduct detailed experimental analysis as well as verification and completely analyze physical errors for integrating virtual and real worlds.

Epidemics such as COVID-19, SARS, H1N1 have highly transmissible viruses and spread wildly through the population with negative consequences. Multiple studies have shown the correlation between the contact networks between individuals and the transmission of infections due to contact between colocated individuals. To mitigate the transmission of the virus, intervention measures have been applied without decisive success. Therefore, reducing transmissions through suitable epidemicaware POI recommendations to users is necessary to cope with user mobility. Current POI recommendation approaches do not take into consideration the transmission of infections between co-located users. In this paper, we formulate a new query named Epidemic-aware POI Recommendation Query (EPQ), to timely recommend a set of POIs to users at different time steps, while considering the spread of infection between co-located users, their social friendships, and their preference. We prove that EPQ is NP-hard and propose an effective and efficient algorithm, Epidemic-aware POI Recommendation (EpRec) to tackle EPQ. We evaluate EpRec on existing location-based social networks and pandemic datasets against state-of-the-art algorithms. The experimental results show that EpRec outperforms the baselines in effectiveness and efficiency.

Research on new queries for finding dense subgraphs and groups has been actively pursued due to their many applications, especially in social network analysis and graph mining. However, existing work faces two major weaknesses: i) incapability of supporting personalized neighborhood density, and ii) inability to find sparse groups. To tackle the above issues, we propose a new query, called Density-Customized Social Group Query (DCSGQ), that accommodates the need for personalized density by allowing individual users to flexibly configure their social tightness (and sparseness) for the target group. The proposed DCSGQ is general due to flexible in configuration of neighboring social density in queries. We prove the NP-hardness and inapproximability of DCSGQ, formulate an Integer Program (IP) as a baseline, and propose an efficient algorithm, FSGSel-RR, by relaxing the IP. We then propose a fixed-parameter tractable algorithm with a performance guarantee, named FSGSel-TD, and further combine it with FSGSel-RR into a hybrid approach, named FSGSel-Hybrid, in order to strike a good balance between solution quality and efficiency. Extensive experiments on multiple large real datasets demonstrate the superior solution quality and efficiency of our approaches over existing subgraph and group queries.

Existing research on finding social groups mostly focuses on dense subgraphs in social networks. However, finding socially tenuous groups also has many important applications. In this paper, we introduce the notion of k-triangles to measure the tenuity of a group. We then formulate a new research problem, Minimum k-Triangle Disconnected Group with No-Pair Constraint (MkTG), to find a socially tenuous group from the online social network. We prove that MkTG is NP-hard and inapproximable within any ratio. Two algorithms, namely TERA and TERA-ADV, are designed for solving MkTG effectively and efficiently. Further, we examine the MkTG problem on tree-based social networks, due to their structural resemblance with corporate social networks built upon the supervision relation. Accordingly, we devise an efficient algorithm, namely Tenuity Maximization for Trees (TMT), to obtain the optimal solution in polynomial time. In addition, we study a more general version of MkTG, named Generalized Minimum k-Triangle Disconnected Group without No-Pair Constraint (MkTG-G). We formulate MkTG-G, analyze its inapproximability, and propose a randomized approximation algorithm, named Randomized Ranking with Limited Neighborhood Participation (RLNP). Experimental results on real datasets manifest that the proposed algorithms outperform the baselines in terms of both efficiency and solution quality.

The social presence theory in social psychology suggests that computer-mediated online interactions are inferior to face-to-face, in-person interactions. Thus, it's important to organize social activities for online social network users to meet in person. In this paper, we consider the scenarios of organizing in person friend-making social activities via online social networks (OSNs) and formulate a new research problem, namely,Hop-bounded Maximum Group Friending (HMGF), that takes into consideration both existing friendships and the likelihood of new friend making in organization of the targeted in person friend-making social activities. To find a set of attendees for such social activities, HMGF is unique and challenging due to the interplay of the group size, the constraint on existing friendships, and the objective of maximizing the likelihood of friend making. We prove that HMGF is NP-Hard, and there exists no approximation algorithm for it unless$P=NP$. We also provide an Integer Linear Programming (ILP) formulation for the HMGF problem. The ILP formulation, which can be solved efficiently by a commercial solver to obtain the optimal solution for small HMGF instances, acts as a baseline approach for comparison in the evaluation of the proposed algorithm. We further propose an error-bounded approximation algorithm,MaxGF, to efficiently obtain the solutions very close to the optimal solutions. To boost the performance, we devise two graph-theoretical pruning strategies, namelyNeighbor PruningandCore Pruning, which can effectively avoid redundant graph explorations to improve the performance of HMGF. We also study HMGF on a class of special graphs,threshold graphs, which have properties very similar to many online social networks. We prove that MaxGF can obtain the optimal solution to HMGF on threshold graphs in polynomial time. We conduct a user study to validate our problem formulation and perform extensive experiments on real datasets to demonstrate the efficiency and effectiveness of our proposed algorithm. The experimental results manifest that our proposed algorithms outperform the baselines, including the ILP formulation.

Online social networks have become a crucial medium to disseminate the latest political, commercial, and social information. Users with high visibility are often selected as seeds to spread information and affect their adoption in target groups. We study how gender differences and similarities can impact the information spreading process. Using a large-scale Instagram dataset and a small-scale Facebook dataset, we first conduct a multi-faceted analysis taking the interaction type, directionality and frequency into account. To this end, we explore a variety of existing and new single and multihop centrality measures. Our analysis unveils that males and females interact differently depending on the interaction types, e.g., likes or comments, and they feature different support and promotion patterns. We complement prior work showing that females do not reach top visibility (often referred to as the glass ceiling effect) jointly factoring in the connectivity and interaction intensity, both of which were previously mainly discussed independently.

Owing to a wide range of important applications, such as team formation, dense subgraph discovery, and activity attendee suggestions on online social networks, Group Query attracts a lot of attention from the research community. However, most existing works are constrained by a unified social tightness k (e.g., for k-core, or k-plex), without considering the diverse preferences of social cohesiveness in individuals. In this paper, we introduce a new group query, namely Parameter-free Group Query (PGQ), and propose a learning-based model, called PGQN, to find a group that accommodates personalized requirements on social contexts and activity topics. First, PGQN extracts node features by a GNN-based method on Heterogeneous Activity Information Network (HAIN). Then, we transform the PGQ into a graph-to-set (Graph2Set) problem to learn the diverse user preference on topics and members, and find new attendees to the group. Experimental results manifest that our proposed model outperforms nine state-of-the-art methods by at least 51% in terms of F1-score on three public datasets.

Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their influence. However, most previous works on IM do not explore the dynamic user perception of promoted items in the process. In this paper, by exploiting the knowledge graph (KG) to capture dynamic user perception, we formulate the problem of Influence Maximization based on Dynamic Personal Perception (IMDPP) that considers user preferences and social influence reflecting the impact of relevant item adoptions. We prove the hardness of IMDPP and design an approximation algorithm, named Dynamic perception for seeding in target markets (Dysim), by exploring the concepts of dynamic reachability, target markets, and substantial influence to select and promote a sequence of relevant items. We evaluate the performance of Dysim in comparison with the state-of-the-art approaches using real social networks with real KGs. The experimental results show that Dysim effectively achieves at least 6 times of influence spread in large datasets over the state-of-the-art approaches.

In contrast to traditional online videos, live multi-streaming supports real-time social interactions between multiple streamers and viewers, such as donations. However, donation and multi-streaming channel recommendations are challenging due to complicated streamer and viewer relations, asymmetric communications, and the tradeoff between personal interests and group interactions. In this paper, we introduce Multi-Stream Party (MSP) and formulate a new multi-streaming recommendation problem, called Donation and MSP Recommendation (DAMRec). We propose Multi-stream Party Recommender System (MARS) to extract latent features via socio-temporal coupled donation-response tensor factorization for donation and MSP recommendations. Experimental results on Twitch and Douyu manifest that MARS significantly outperforms existing recommenders by at least 38.8% in terms of hit ratio and mean average precision.

Research suggests that social relationships have substantial impacts on individuals’ health outcomes. Network intervention, through careful planning, can assist a network of users to build healthy relationships. However, most previous work is not designed to assist such planning by carefully examining and improving multiple network characteristics. In this paper, we propose and evaluate algorithms that facilitate network intervention planning through simultaneous optimization of network degree, closeness, betweenness, and local clustering coefficient, under scenarios involving Network Intervention with Limited Degradation - for Single target (NILD-S) and Network Intervention with Limited Degradation - for Multiple targets (NILD-M). We prove that NILD-S and NILD-M are NP-hard and cannot be approximated within any ratio in polynomial time unless P=NP. We propose the Candidate Re-selection with Preserved Dependency (CRPD) algorithm for NILD-S, and the Objective-aware Intervention edge Selection and Adjustment (OISA) algorithm for NILD-M. Various pruning strategies are designed to boost the efficiency of the proposed algorithms. Extensive experiments on various real social networks collected from public schools and Web and an empirical study are conducted to show that CRPD and OISA outperform the baselines in both efficiency and effectiveness.

Shopping in VR malls has been regarded as a paradigm shift for E-commerce, but most of the conventional VR shopping platforms are designed for a single user. In this paper, we envisage a scenario of VR group shopping, which brings major advantages over conventional group shopping in brick-and-mortar stores and Web shopping: 1) configure flexible display of items and partitioning of subgroups to address individual interests in the group, and 2) support social interactions in the subgroups to boost sales. Accordingly, we formulate the Social-aware VR Group-Item Configuration (SVGIC) problem to configure a set of displayed items for flexibly partitioned subgroups of users in VR group shopping. We prove SVGIC is APX-hard and also NP-hard to approximate within [EQUATION]. We design a 4-approximation algorithm based on the idea of Co-display Subgroup Formation (CSF) to configure proper items for display to different subgroups of friends. Experimental results on real VR datasets and a user study with hTC VIVE manifest that our algorithms outperform baseline approaches by at least 30.1% of solution quality.

With the rapid advent of Virtual Reality (VR) technology and virtual tour applications, there is a research need on spatial queries tailored for simultaneous movements in both the physical and virtual worlds. Traditional spatial queries, designed mainly for one world, do not consider the entangled dual worlds in VR. In this paper, we first investigate the fundamental shortest-path query in VR as the building block for spatial queries, aiming to avoid hitting boundaries and obstacles in the physical environment by leveraging Redirected Walking (RW) in Computer Graphics. Specifically, we first formulate Dual-world Redirected-walking Obstacle-free Path (DROP) to find the minimum-distance path in the virtual world, which is constrained by the RW cost in the physical world to ensure immersive experience in VR. We prove DROP is NP-hard and design a fully polynomial-time approximation scheme, Dual Entangled World Navigation (DEWN), by finding Minimum Immersion Loss Range (MIL Range). Afterward, we show that the existing spatial query algorithms and index structures can leverage DEWN as a building block to support kNN and range queries in the dual worlds of VR. Experimental results and a user study with implementation in HTC VIVE manifest that DEWN outperforms the baselines with smoother RW operations in various VR scenarios.

Recent technological advent in virtual reality (VR) has attracted a lot of attention to the VR shopping, which thus far is designed for a single user. In this paper, we envision the scenario of VR group shopping, where VR supports: 1) flexible display of items to address diverse personal preferences, and 2) convenient view switching between personal and group views to foster social interactions. We formulate the Multiview-Enabled Configuration Recommendation (MECR) problem to rank a set of displayed items for a VR shopping user. We design the Multiview-Enabled Configuration Ranking System (MEIRS) that first extracts discriminative features based on Marketing theories and then introduces a new coupled tensor factorization model to learn the representation of users, Multi-View Display (MVD) configurations, and multiple feedback with content features. Experimental results manifest that the proposed approach outperforms personalized recommendations and group recommendations by at least 30.8% in large-scale datasets and 63.3% in the user study in terms of hit ratio and mean average precision.

Online social networks have become the medium for efficient viral marketing exploiting social influence in information diffusion. However, the emerging application Social Coupon (SC) incorporating social referral into coupons cannot be efficiently solved by previous researches which do not take into account the effect of SC allocation. The number of allocated SCs restricts the number of influenced friends for each user. In the paper, we investigate not only the seed selection problem but also the effect of SC allocation for optimizing the redemption rate which represents the efficiency of SC allocation. Accordingly, we formulate a problem named Seed Selection and SC allocation for Redemption Maximization (S3CRM) and prove the hardness of S3CRM. We design an effective algorithm with a performance guarantee, called Seed Selection and Social Coupon allocation algorithm. For S3CRM, we introduce the notion of marginal redemption to evaluate the efficiency of investment in seeds and SCs. Moreover, for a balanced investment, we develop a new graph structure called guaranteed path, to explore the opportunity to optimize the redemption rate. Finally, we perform a comprehensive evaluation on our proposed algorithm with various baselines. The results validate our ideas and show the effectiveness of the proposed algorithm over baselines.

Three essential criteria are important for social activity planning: (1) finding attendees familiar with the initiator, (2) ensuring most attendees have tight social relations with each other, and (3) selecting an activity period available to all. In this paper, we propose the Social-Temporal Group Query (STGQ) to find suitable time and attendees with minimum total social distance. We first prove that the problem is NP-hard and inapproximable within any ratio. Next, we design two algorithms, SGSelect and STGSelect, which include effective pruning techniques to substantially reduce running time. Moreover, as users may iteratively adjust query parameters to fine tune the results, we study the problem of Subsequent Social Group Query (SSGQ). We propose the Accumulative Search Tree and Social Boundary, to cache and index intermediate results of previous queries in order to accelerate subsequent query processing. Experimental results indicate that SGSelect and STGSelect are significantly more efficient than baseline approaches. With the caching mechanisms, processing time of subsequent queries can be further reduced by 50-75 percent. We conduct a user study to compare the proposed approach with manual activity coordination. The results show that our approach obtains higher quality solutions with lower coordination effort, thereby increasing the users' willingness to organize activities.

While the popularity of online social network (OSN) apps continues to grow, little attention has been drawn to the increasing cases of Social Network Addictions (SNAs). In this paper, we argue that by mining OSN data in support of online intervention treatment, data scientists may assist mental healthcare professionals to alleviate the symptoms of users with SNA in early stages. Our idea, based on behavioral therapy, is to incrementally substitute highly addictive newsfeeds with safer, less addictive, and more supportive newsfeeds. To realize this idea, we propose a novel framework, called Newsfeed Substituting and Supporting System (N3S), for newsfeed filtering and dissemination in support of SNA interventions. New research challenges arise in 1) measuring the addictive degree of a newsfeed to an SNA patient, and 2) properly substituting addictive newsfeeds with safe ones based on psychological theories. To address these issues, we first propose the Additive Degree Model (ADM) to measure the addictive degrees of newsfeeds to different users. We then formulate a new optimization problem aiming to maximize the efficacy of behavioral therapy without sacrificing user preferences. Accordingly, we design a randomized algorithm with a theoretical bound. A user study with 716 Facebook users and 11 mental healthcare professionals around the world manifests that the addictive scores can be reduced by more than 30%. Moreover, experiments show that the correlation between the SNA scores and the addictive degrees quantified by the proposed model is much greater than that of state-of-the-art preference based models.

The explosive growth in popularity of social networking leads to the problematic usage. An increasing number of social network mental disorders (SNMDs), such as Cyber-Relationship Addiction, Information Overload, and Net Compulsion, have been recently noted. Symptoms of these mental disorders are usually observed passively today, resulting in delayed clinical intervention. In this paper, we argue that mining online social behavior provides an opportunity to actively identify SNMDs at an early stage. It is challenging to detect SNMDs because the mental status cannot be directly observed from online social activity logs. Our approach, new and innovative to the practice of SNMD detection, does not rely on self-revealing of those mental factors via questionnaires in Psychology. Instead, we propose a machine learning framework, namely, Social Network Mental Disorder Detection (SNMDD), that exploits features extracted from social network data to accurately identify potential cases of SNMDs. We also exploit multi-source learning in SNMDD and propose a new SNMD-based Tensor Model (STM) to improve the accuracy. To increase the scalability of STM, we further improve the efficiency with performance guarantee. Our framework is evaluated via a user study with 3,126 online social network users. We conduct a feature analysis, and also apply SNMDD on large-scale datasets and analyze the characteristics of the three SNMD types. The results manifest that SNMDD is promising for identifying online social network users with potential SNMDs.

Existing research on finding social groups mostly focuses on dense subgraphs in social networks. However, finding socially tenuous groups also has many important applications. In this paper, we introduce the notion of k-triangles to measure the tenuity of a group. We then formulate a new research problem, Minimum k-Triangle Disconnected Group (MkTG), to find a socially tenuous group from online social networks. We prove that MkTG is NP-Hard and inapproximable within any ratio in arbitrary graphs but polynomial-time tractable in threshold graphs. Two algorithms, namely TERA and TERA-ADV, are designed to exploit graph-theoretical approaches for solving MkTG on general graphs effectively and efficiently. Experimental results on seven real datasets manifest that the proposed algorithms outperform existing approaches in both efficiency and solution quality.

Research issues and data mining techniques for product recommendation and viral marketing have been widely studied. Existing works on seed selection in social networks do not take into account the effect of product recommendations in e-commerce stores. In this paper, we investigate the seed selection problem for viral marketing that considers both effects of social influence and item inference (for product recommendation). We develop a new model, Social Item Graph (SIG), that captures both effects in the form of hyperedges. Accordingly, we formulate a seed selection problem, called Social Item Maximization Problem (SIMP), and prove the hardness of SIMP. We design an efficient algorithm with performance guarantee, called Hyperedge-Aware Greedy (HAG), for SIMP and develop a new index structure, called SIG-index, to accelerate the computation of diffusion process in HAG. Moreover, to construct realistic SIG models for SIMP, we develop a statistical inference based framework to learn the weights of hyperedges from data. Finally, we perform a comprehensive evaluation on our proposals with various baselines. Experimental result validates our ideas and demonstrates the effectiveness and efficiency of the proposed model and algorithms over baselines.

An increasing number of social network mental disorders (SNMDs), such as Cyber-Relationship Addiction, Information Overload, and Net Compulsion, have been recently noted. Symptoms of these mental disorders are usually observed passively today, resulting in delayed clinical intervention. In this paper, we argue that mining online social behavior provides an opportunity to actively identify SNMDs at an early stage. It is challenging to detect SNMDs because the mental factors considered in standard diagnostic criteria (questionnaire) cannot be observed from online social activity logs. Our approach, new and innovative to the practice of SNMD detection, does not rely on self-revealing of those mental factors via questionnaires. Instead, we propose a machine learning framework, namely, Social Network Mental Disorder Detection (SNMDD), that exploits features extracted from social network data to accurately identify potential cases of SNMDs. We also exploit multi-source learning in SNMDD and propose a new SNMDbased Tensor Model (STM) to improve the performance. Our framework is evaluated via a user study with 3126 online social network users. We conduct a feature analysis, and also apply SNMDD on large-scale datasets and analyze the characteristics of the three SNMD types. The results show that SNMDD is promising for identifying online social network users with potential SNMDs.

Spatial proximity is one of the most important factors for the quick deployment of the task groups in various time-sensitive missions. This article proposes a new spatial query, Spatio-Social Team Query (SSTQ) , that forms a strong task group by considering (1) the group’s spatial distance (i.e., transportation time), (2) skills of the candidate group members, and (3) social rapport among the candidates. Efficient processing of SSTQ is very challenging, because the aforementioned spatial, skill, and social factors need to be carefully examined. In this article, therefore, we first formulate two subproblems of SSTQ, namely Hop-Constrained Team Problem (HCTP) and Connection-Oriented Team Query (COTQ) . HCTP is a decision problem that considers only social and skill dimensions. We prove that HCTP is NP-Complete. Moreover, based on the hardness of HCTP, we prove that SSTQ is NP-Hard and inapproximable within any factor . On the other hand, COTQ is a special case of SSTQ that relaxes the social constraint. We prove that COTQ is NP-Hard and propose an approximation algorithm for COTQ, namely COTprox . Furthermore, based on the observations on COTprox, we devise an approximation algorithm, SSTprox , with a guaranteed error bound for SSTQ. Finally, to efficiently obtain the optimal solution to SSTQ for small instances, we design two efficient algorithms, SpatialFirst and SkillFirst , with different scenarios in mind. These two algorithms incorporate various effective ordering and pruning techniques to reduce the search space for answering SSTQ. Experimental results on real datasets indicate that the proposed algorithms can efficiently answer SSTQ under various parameter settings.

The development and integration of social networking services and smartphones have made it easy for individuals to organize impromptu social activities anywhere and anytime. Main challenges arising in organizing impromptu activities are mostly due to the requirements of making timely invitations in accordance with the potential activity locations, corresponding to the locations of, and the relationships among the candidate attendees. Various combinations of candidate attendees and activity locations create a large solution space. Thus, in this paper, we propose Multiple Rally-Point Social Spatial Group Query (MRGQ), to select an appropriate activity location for a group of nearby attendees with tight social relationships. We first consider a special case of MRGQ, namely the Socio-Spatial Group Query (SSGQ), to determine a set of socially acquainted attendees while minimizing the total spatial distance to a specific activity location. We prove that SSGQ is NP-hard and formulate an Integer Linear Programming optimization model for SSGQ. We then develop an efficient algorithm, called SSGS, which employs effective pruning techniques to reduce the running time to determine the optimal solution. Moreover, we propose a heuristic algorithm for SSGQ to efficiently produce good solutions. We next consider the more general MRGQ. Although MRGQ is NP-hard, the number of attendees in practice is usually small enough such that an optimal solution can be found efficiently. Therefore, we first propose an Integer Linear Programming optimization model for MRGQ. We then design an efficient algorithm, called MAGS, which employs effective search space exploration and pruning strategies to reduce the running time for finding the optimal solution. We also propose to further optimize efficiency by indexing the potential activity locations. A user study demonstrates the strength of using SSGS and MAGS over manual coordination in terms of both solution quality and efficiency. Experimental results on real datasets show that our algorithms can process SSGQ and MRGQ efficiently and significantly outperform other baseline algorithms, including one based on the commercial parallel optimizer IBM CPLEX.

Studies show that a person is willing to join a social group activity if the activity is interesting, and if some close friends also join the activity as companions. The literature has demonstrated that the interests of a person and the social tightness among friends can be effectively derived and mined from social networking websites. However, even with the above two kinds of information widely available, social group activities still need to be coordinated manually, and the process is tedious and time-consuming for users, especially for a large social group activity, due to complications of social connectivity and the diversity of possible interests among friends. To address the above important need, this paper proposes to automatically select and recommend potential attendees of a social group activity, which could be very useful for social networking websites as a value-added service. We first formulate a new problem, named Willingness mAximization for Social grOup (WASO). This paper points out that the solution obtained by a greedy algorithm is likely to be trapped in a local optimal solution. Thus, we design a new randomized algorithm to effectively and efficiently solve the problem. Given the available computational budgets, the proposed algorithm is able to optimally allocate the resources and find a solution with an approximation ratio. We implement the proposed algorithm in Facebook, and the user study demonstrates that social groups obtained by the proposed algorithm significantly outperform the solutions manually configured by users.

Viral marketing, a marketing strategy that leverages the influence power in intimate relationship, has become more prevalent due to the popularity of online social networking services in recent years. Consumers are more likely to make a purchase based on social media referrals. Since marketing through social media and traditional channels may target on different audiences, how to maximize the revenue of a telecommunications company by employing different advertising ways and selecting initial users for advertisements is a critical problem. Therefore, in this paper, we formulate a new research problem, namely Cost-Aware Multi-wAy Influence maXimization (CAMAIX) to address the need mentioned above. We design a 1/2-approximation algorithm with various pruning and budget allocation strategies to solve CAMAIX efficiently. We conduct extensive experiments on a large-scale real dataset from a telecommunications company. The results show that our proposed algorithm outperforms the baseline algorithms in both solution quality and efficiency.

While online social networks have become a part of many people's daily lives, Internet and social network addictions (ISNAs) have been noted recently. With increased patients in addictive Internet use, clinicians often form support groups to help patients. This has become a trend because groups organized around therapeutic goals can effectively enrich members with insight and guidance while holding everyone accountable along the way. With the emergence of online social network services, there is a trend to form support groups online with the aid of mental health professionals. Nevertheless, it becomes impractical for a psychiatrist to manually select the group members because she faces an enormous number of candidates, while the selection criteria are also complicated since they span both the social and symptom dimensions. To effectively address the need of mental healthcare professionals, this paper makes the first attempt to study a new problem, namely Member Selection for Online Support Group (MSSG). The problem aims to maximize the similarity of the symptoms of all selected members, while ensuring that any two members are unacquainted to each other. We prove that MSSG is NP-Hard and inapproximable within any ratio, and design a 3-approximation algorithm with a guaranteed error bound. We evaluate MSSG via a user study with 11 mental health professionals, and the results manifest that MSSG can effectively find support group members satisfying the member selection criteria. Experimental results on large-scale real datasets also demonstrate that our proposed algorithm outperforms other baselines in terms of solution quality and efficiency.

Business location planning, critical to success of many businesses, can be addressed by reverse nearest neighbors (RNN) query using geographical proximity to the customers as the main metric to find a store location which is the closest to many customers. Nevertheless, we argue that other marketing factors such as social influence could be considered in the process of business location planning. In this paper, we propose a framework for business location planning that takes into account both factors of geographical proximity and social influence. An essential task in this framework is to compute the “influence spread” of RNNs for candidate locations. However, excessive computational overhead and long latency hinder its feasibility for our framework. Thus, we trade storage overhead for the processing speed by precomputing and storing the social influences between pairs of customers and design a suite of algorithms based on Targeted Region-oriented strategy. Various ordering and pruning techniques have been incorporated in these algorithms to enhance the processing efficiency of our framework. Experiments also show that the proposed algorithms efficiently support the task of location planning under various parameter settings.

As an increasing number of social networking data is published and shared for commercial and research purposes, privacy issues about the individuals in social networks have become serious concerns. Vertex identification, which identifies a particular user from a network based on background knowledge such as vertex degree, is one of the most important problems that have been addressed. In reality, however, each individual in a social network is inclined to be associated with not only a vertex identity but also a community identity, which can represent the personal privacy information sensitive to the public, such as political party affiliation. This paper first addresses the new privacy issue, referred to as community identification, by showing that the community identity of a victim can still be inferred even though the social network is protected by existing anonymity schemes. For this problem, we then propose the concept of structural diversity to provide the anonymity of the community identities. The k-Structural Diversity Anonymization (k-SDA) is to ensure sufficient vertices with the same vertex degree in at least k communities in a social network. We propose an Integer Programming formulation to find optimal solutions to k-SDA and also devise scalable heuristics to solve large-scale instances of k-SDA from different perspectives. The performance studies on real data sets from various perspectives demonstrate the practical utility of the proposed privacy scheme and our anonymization approaches.

Mining big graph data is an important problem in the graph mining research area. Although cloud computing is effective at solving traditional algorithm problems, mining frequent patterns of a massive graph with cloud computing still faces the three challenges: 1) the graph partition problem, 2) asymmetry of information, and 3) pattern-preservation merging. Therefore, this paper presents a new approach, the cloud-based SpiderMine (c-SpiderMine), which exploits cloud computing to process the mining of large patterns on big graph data. The proposed method addresses the above issues for implementing a big graph data mining algorithm in the cloud. We conduct the experiments with three real data sets, and the experimental results demonstrate that c-SpiderMine can significantly reduce execution time with high scalability in dealing with big data in the cloud.

To many location-based service applications that prefer diverse results, finding locations that are spatially diverse and close in proximity to a query point (e.g., the current location of a user) can be more useful than finding the k nearest neighbors/locations. In this paper, we investigate the problem of searching for the k Diverse-Near Neighbors (kDNNs)} in spatial space that is based upon the spatial diversity and proximity of candidate locations to the query point. While employing a conventional distance measure for proximity, we develop a new and intuitive diversity metric based upon the variance of the angles among the candidate locations with respect to the query point. Accordingly, we create a dynamic programming algorithm that finds the optimal kDNNs. Unfortunately, the dynamic programming algorithm, with a time complexity of O(kn3), incurs excessive computational cost. Therefore, we further propose two heuristic algorithms, namely, Distance-based Browsing (DistBrow) and Diversity-based Browsing (DivBrow) that provide high effectiveness while being efficient by exploring the search space prioritized upon the proximity to the query point and spatial diversity, respectively. Using real and synthetic datasets, we conduct a comprehensive performance evaluation. The results show that DistBrow and DivBrow have superior effectiveness compared to state-of-the-art algorithms while maintaining high efficiency.

Real datasets always play an essential role in graph mining and analysis. However, nowadays most available real datasets only support millions of nodes. Therefore, the literature on Big Data analysis utilizes statistical graph generators to generate a massive graph (e.g., billions of nodes) for evaluating the scalability of an algorithm. Nevertheless, current popular statistical graph generators are properly designed to preserve only the statistical metrics, such as the degree distribution, diameter, and clustering coefficient of the original social graphs. Recently, the importance of frequent graph patterns has been recognized in the various works on graph mining, but unfortunately this crucial criterion has not been noticed in the existing graph generators. To address this important need, we make the first attempt to design a Pattern Preserving Graph Generation (PPGG) algorithm to generate a graph including all frequent patterns and three most popular statistical parameters: degree distribution, clustering coefficient, and average vertex degree. The experimental results show that PPGG, which we have released as a free download, is efficient and able to generate a billion-node graph in approximately 10 minutes, much faster than the existing graph generators.

Friending recommendation has successfully contributed to the explosive growth of online social networks. Most friending recommendation services today aim to support passive friending, where a user passively selects friending targets from the recommended candidates. In this paper, we advocate a recommendation support for active friending, where a user actively specifies a friending target. To the best of our knowledge, a recommendation designed to provide guidance for a user to systematically approach his friending target has not been explored for existing online social networking services. To maximize the probability that the friending target would accept an invitation from the user, we formulate a new optimization problem, namely, Acceptance Probability Maximization (APM), and develop a polynomial time algorithm, called Selective Invitation with Tree and In-Node Aggregation (SITINA), to find the optimal solution. We implement an active friending service with SITINA on Facebook to validate our idea. Our user study and experimental results reveal that SITINA outperforms manual selection and the baseline approach in solution quality efficiently.

Studies show that a person is willing to join a social group activity if the activity is interesting, and if some close friends also join the activity as companions. The literature has demonstrated that the interests of a person and the social tightness among friends can be effectively derived and mined from social networking websites. However, even with the above two kinds of information widely available, social group activities still need to be coordinated manually, and the process is tedious and time-consuming for users, especially for a large social group activity, due to complications of social connectivity and the diversity of possible interests among friends. To address the above important need, this paper proposes to automatically select and recommend potential attendees of a social group activity, which could be very useful for social networking websites as a value-added service. We first formulate a new problem, named Willingness mAximization for Social grOup (WASO). This paper points out that the solution obtained by a greedy algorithm is likely to be trapped in a local optimal solution. Thus, we design a new randomized algorithm to effectively and efficiently solve the problem. Given the available computational budgets, the proposed algorithm is able to optimally allocate the resources and find a solution with an approximation ratio. We implement the proposed algorithm in Facebook, and the user study demonstrates that social groups obtained by the proposed algorithm significantly outperform the solutions manually configured by users.

The skyline query, aiming at identifying a set of skyline tuples that are not dominated by any other tuple, is particularly useful for multicriteria data analysis and decision making. For uncertain databases, a probabilistic skyline query, called P-Skyline, has been developed to return skyline tuples by specifying a probability threshold. However, the answer obtained via a P-Skyline query usually includes skyline tuples undesirably dominating each other when a small threshold is specified; or it may contain much fewer skyline tuples if a larger threshold is employed. To address this concern, we propose a new uncertain skyline query, called U-Skyline query, in this paper. Instead of setting a probabilistic threshold to qualify each skyline tuple independently, the U-Skyline query searches for a set of tuples that has the highest probability (aggregated from all possible scenarios) as the skyline answer. In order to answer U-Skyline queries efficiently, we propose a number of optimization techniques for query processing, including 1) computational simplification of U-Skyline probability, 2) pruning of unqualified candidate skylines and early termination of query processing, 3) reduction of the input data set, and 4) partition and conquest of the reduced data set. We perform a comprehensive performance evaluation on our algorithm and an alternative approach that formulates the U-Skyline processing problem by integer programming. Experimental results demonstrate that our algorithm is 10-100 times faster than using CPLEX, a parallel integer programming solver, to answer the U-Skyline query.

Prior research on viral marketing mostly focuses on promoting one single product item. In this work, we explore the idea of bundling multiple items for viral marketing and formulate a new research problem, called Bundle Configuration for SpreAd Maximization (BCSAM). Efficiently obtaining an optimal product bundle under the setting of BCSAM is very challenging. Aiming to strike a balance between the quality of solution and the computational overhead, we systematically explore various heuristics to develop a suite of algorithms, including κ-Bundle Configuration and Aggregated Bundle Configuration. Moreover, we integrate all the proposed ideas into one efficient algorithm, called Aggregated Bundle Configuration (ABC). Finally, we conduct an extensive performance evaluation on our proposals. Experimental results show that ABC significantly outperforms its counterpart and two baseline approaches in terms of both computational overhead and bundle quality.

Challenges faced in organizing impromptu activities are the requirements of making timely invitations in accordance with the locations of candidate attendees and the social relationship among them. It is desirable to find a group of attendees close to a rally point and ensure that the selected attendees have a good social relationship to create a good atmosphere in the activity. Therefore, this paper proposes Socio-Spatial Group Query (SSGQ) to select a group of nearby attendees with tight social relation. Efficient processing of SSGQ is very challenging due to the tradeoff in the spatial and social domains. We show that the problem is NP-hard via a proof and design an efficient algorithm SSGSelect, which includes effective pruning techniques to reduce the running time for finding the optimal solution. We also propose a new index structure, Social R-Tree to further improve the efficiency. User study and experimental results demonstrate that SSGSelect significantly outperforms manual coordination in both solution quality and efficiency.

Due to the rich information in graph data, the technique for privacy protection in published social networks is still in its infancy, as compared to the protection in relational databases. In this paper we identify a new type of attack called a friendship attack. In a friendship attack, an adversary utilizes the degrees of two vertices connected by an edge to re-identify related victims in a published social network data set. To protect against such attacks, we introduce the concept of k2-degree anonymity, which limits the probability of a vertex being re-identified to 1/k. For the k2-degree anonymization problem, we propose an Integer Programming formulation to find optimal solutions in small-scale networks. We also present an efficient heuristic approach for anonymizing large-scale social networks against friendship attacks. The experimental results demonstrate that the proposed approaches can preserve much of the characteristics of social networks.

How to protect individual privacy in public data is always a concern. For social networks, the challenge is that, the structure of the social network graph can be utilized to infer the private and sensitive information of users. The existing anonymity schemes mostly focus on the anonymity of vertex identities, such that a malicious attacker cannot associate an user with a specific vertex. In real social networks, however, each vertex is usually associated with not only a vertex identity but also a community identity, which could represent the private information for the corresponding user, such as the political party affiliation or disease information sensitive to the public. In this paper, we first show that the attacker can still infer the community identity of an user even though the graph is protected by previous anonymity schemes. Afterward, we propose the structural diversity, which ensures the existences of at least k communities containing vertices with the same degree for every vertex in the graph, to provide the anonymity of the community identities. Specifically, we formulate a new problem, k-Structural Diversity Anonymization (k-SDA), which protects the community identity of each individual in publishing social networks. We propose an Integer Programming formulation to find the optimal solutions to k-SDA. Moreover, we devise three scalable heuristics to solve the large instances of k-SDA with different perspectives. The experiments on real data sets demonstrate the practical utility of our privacy model and our approaches.

Three essential criteria are important for activity planning, including: (1) finding a group of attendees familiar with the initiator, (2) ensuring each attendee in the group to have tight social relations with most of the members in the group, and (3) selecting an activity period available for all attendees. Therefore, this paper proposes Social-Temporal Group Query to find the activity time and attendees with the minimum total social distance to the initiator. Moreover, this query incorporates an acquaintance constraint to avoid finding a group with mutually unfamiliar attendees. Efficient processing of the social-temporal group query is very challenging. We show that the problem is NP-hard via a proof and formulate the problem with Integer Programming. We then propose two efficient algorithms, SGSelect and STGSelect , which include effective pruning techniques and employ the idea of pivot time slots to substantially reduce the running time, for finding the optimal solutions. Experimental results indicate that the proposed algorithms are much more efficient and scalable. In the comparison of solution quality, we show that STGSelect outperforms the algorithm that represents manual coordination by the initiator.

Natural phenomena show that many creatures form large social groups and move in regular patterns. However, previous works focus on finding the movement patterns of each single object or all objects. In this paper, we first propose an efficient distributed mining algorithm to jointly identify a group of moving objects and discover their movement patterns in wireless sensor networks. Afterward, we propose a compression algorithm, called 2P2D, which exploits the obtained group movement patterns to reduce the amount of delivered data. The compression algorithm includes a sequence merge and an entropy reduction phases. In the sequence merge phase, we propose a Merge algorithm to merge and compress the location data of a group of moving objects. In the entropy reduction phase, we formulate a Hit Item Replacement (HIR) problem and propose a Replace algorithm that obtains the optimal solution. Moreover, we devise three replacement rules and derive the maximum compression ratio. The experimental results show that the proposed compression algorithm leverages the group movement patterns to reduce the amount of delivered data effectively and efficiently.

Existing object tracking applications focus on finding the moving patterns of a single object or all objects. In contrast, we propose a distributed mining algorithm that identifies a group of objects with similar movement patterns. This information is important in some biological research domains, such as the study of animals' social behavior and wildlife migration. The proposed algorithm comprises a local mining phase and a cluster ensembling phase. In the local mining phase, the algorithm finds movement patterns based on local trajectories. Then, based on the derived patterns, we propose a new similarity measure to compute the similarity of moving objects and identify the local group relationships. To address the energy conservation issue in resource-constrained environments, the algorithm only transmits the local grouping results to the sink node for further ensembling. In the cluster ensembling phase, our algorithm combines the local grouping results to derive the group relationships from a global view. We further leverage the mining results to track moving objects efficiently. The results of experiments show that the proposed mining algorithm achieves good grouping quality, and the mining technique helps reduce the energy consumption by reducing the amount of data to be transmitted.

Recently, management of uncertain data draws lots of attention to consider the granularity of devices and noises in collection and delivery of data. Previous works directly model and handle uncertain data to find the required results. However, when data uncertainty is not small or limited, users are not able to obtain useful insights and thereby tend to provide more resources to improve the solution, by reducing the uncertainty of data. In light of this issue, this paper formulates a new problem of choosing a given number of uncertain data objects for acquiring their attribute values to improve the solutions of Probabilistic k-Nearest-Neighbor (k-PNN) query. We prove that solutions must be better after data acquisition, and we devise algorithms to maximize expected improvement. Our experiment results demonstrate that the probability can be significantly improved with only a small number of data acquisitions.

Instead of finding clusters in the full feature space, subspace clustering is an emergent task which aims at detecting clusters embedded in subspaces. Most of previous works in the literature are density-based approaches, where a cluster is regarded as a high-density region in a subspace. However, the identification of dense regions in previous works lacks of considering a critical problem, called "the density divergence problemrdquo in this paper, which refers to the phenomenon that the region densities vary in different subspace cardinalities. Without considering this problem, previous works utilize a density threshold to discover the dense regions in all subspaces, which incurs the serious loss of clustering accuracy (either recall or precision of the resulting clusters) in different subspace cardinalities. To tackle the density divergence problem, in this paper, we devise a novel subspace clustering model to discover the clusters based on the relative region densities in the subspaces, where the clusters are regarded as regions whose densities are relatively high as compared to the region densities in a subspace. Based on this idea, different density thresholds are adaptively determined to discover the clusters in different subspace cardinalities. Due to the infeasibility of applying previous techniques in this novel clustering model, we also devise an innovative algorithm, referred to as DENCOS (density conscious subspace clustering), to adopt a divide-and-conquer scheme to efficiently discover clusters satisfying different density thresholds in different subspace cardinalities. As validated by our extensive experiments on various data sets, DENCOS can discover the clusters in all subspaces with high quality, and the efficiency of DENCOS outperformes previous works.

In this paper, we first study an important but unsolved dilemma in the literature of subspace clustering, which is referred to as “information overlapping-data coverage” challenge. Current solutions of subspace clustering usually invoke a grid-based Apriori-like procedure to identify dense regions and construct subspace clusters afterward. Due to the nature of monotonicity property in Apriori-like procedures, it is inherent that if a region is identified as dense, all its projected regions are also identified as dense, causing overlapping/redundant clustering information to be inevitably reported to users when generating clusters from such highly correlated regions. However, naive methods to filter redundant clusters will incur a challenging problem in the other side of the dilemma, called the “data coverage” issue. Note that two clusters may have highly correlated dense regions but their data members could be highly different to each other. Arbitrarily removing one of them may lose the coverage of data with clustering information, thus likely reporting an incomplete and biased clustering result. In this paper, therefore, we further propose an innovative algorithm, called "NOnRedundant Subspace Cluster mining” (NORSC), to efficiently discover a succinct collection of subspace clusters while also maintaining the required degree of data coverage. NORSC not only avoids generating the redundant clusters with most of the contained data covered by higher dimensional clusters to resolve the information overlapping problem but also limits the information loss to cope with the data coverage problem. As shown by our experimental results, NORSC is very effective in identifying a concise and small set of subspace clusters, while incurring time complexity in orders of magnitude better than that of previous works.

On-demand data broadcast is widely deployed to achieve high scalability in a mobile computing environment. However, traditional on-demand data broadcasting assumes that each time slot includes only one data item. Therefore, the above constraint requires the mobile users to wait until the next broadcast cycle to retrieve a data item if they miss the item in this cycle. The above constraint also limits the number of users that can be served in each time slot. In this paper, we propose a new on-demand data broadcast model with modified network coding. Our approach enables a server to encode multiple data items in each time slot, while each mobile user retrieves the data items by decoding the encoded data items with the locally stored data items. Our approach is different from the traditional network coding because each time slot encodes only a subset of data items, which are decided according to identities of the requested and stored data items of users. The simulation results show that our algorithm can reduce the access time by 66% as compared to the traditional schemes.

In this paper, we leverage network coding to reduce the bandwidth consumption for data broadcast. We use the concept of mixing in a different way from the traditional network coding. Traditional network coding mixes all data items together. However, we mix each data item from only some data items according to the queried and stored data of receivers. Therefore, each receiver in our approach is required to receive fewer coded data to decode the required information, and the sender thereby is able to broadcast fewer data items. We formulate an optimization problem with integer-linear programming to minimize the bandwidth consumption in data broadcast. We prove that the problem is NP-hard and design an approximation algorithm that can be implemented in the data server. In addition, we show that different mixings of data items lead to different decoding costs for receivers. We design an algorithm to optimally code the data items with the minimum decoding cost.