Generative Retrieval (GR) is rapidly transforming e-commerce search by replacing traditional multi-stage pipelines with the autoregressive decoding of structured Semantic IDs (SIDs). Despite this architectural efficiency, aligning GR models with nuanced, realworld user preferences remains a critical challenge. While Direct Preference Optimization (DPO) offers an efficient alignment solution, its direct application to structured SIDs suffers from three limitations: (i) it penalizes shared hierarchical prefixes, causing gradient conflicts; (ii) it is vulnerable to noisy pseudo-negatives from implicit feedback; and (iii) in multi-label queries with multiple relevant items, it exacerbates a probability "squeezing effect" among valid candidates. To address these issues, we propose RAD-DPO, which introduces token-level gradient detachment to protect prefix structures, similarity-based dynamic reward weighting to mitigate label noise, and a multi-label global contrastive objective integrated with global SFT loss to explicitly expand positive coverage. Extensive offline evaluations and large-scale online A/B testing on JD.com's core search engine demonstrate that RAD-DPO achieves significant improvements in both retrieval precision and training efficiency, proving its robustness for massive industrial deployments

Large-scale search and recommendation systems typically adopt a cascaded architecture of retrieval, pre-ranking, ranking, and re-ranking to balance efficiency and accuracy. However, pre-ranking still faces challenges of behavioral sparsity, limited interest diversity, and computational latency. We propose the Query-Attention Dual-Stream (QADS) framework to address these issues. QADS partitions user behaviors into strongly and weakly correlated streams and further decomposes them into fine-grained subsequences guided by domain knowledge. A query-centric attention mechanism reduces complexity from O(N) to O(1), enabling efficient inter- and intra-sequence modeling. A contrastive cross-category transfer module propagates dense patterns from weakly correlated to sparse domains, while a latency-aware parallel inference architecture further reduces delay by 36%. Experiments on public and industrial datasets show that QADS delivers significant performance improvements and has been successfully deployed in large-scale e-commerce search systems.

Generative retrieval formulates document retrieval as an identifier generation task. While prevailing methods increasingly adopt Semantic IDs (SIDs), their opaque nature and rigid mappings struggle with the dynamic inventory and strict interpretability requirements of E-commerce search. Furthermore, generating accurate targets from brief queries against noisy, loosely structured item titles remains a practical challenge. To address these issues, we propose a Query-to-Multi-Span generative retrieval framework tailored for E-commerce. Instead of relying on opaque SIDs or raw titles, our method simplifies the process by generating interpretable multispan identifiers from queries. We align the autoregressive model with user preferences using click logs, and employ a constraintbased beam search to isolate key spans for final item retrieval. This approach explicitly bridges generative models with robust constraint matching, ensuring both matching accuracy and transparency. Extensive offline evaluations demonstrate competitive retrieval performance, and online A/B tests confirm its effectiveness in delivering measurable conversion gains in a production environment.

While semantic ID-based generative retrieval enables efficient end-to-end modeling in industrial applications, these methods face a persistent trade-off. On one hand, data-rich head items often suffer from ID collisions, which blur their distinct features and degrade downstream tasks. On the other hand, data-sparse tail items especially cold-start items are prone to semantic fragmentation during quantization; they are often mapped as isolated discrete points, which severely hinders their ability to generalize. To address this issue, we propose the Anchored Curriculum with Sequential Adaptive Quantization (SA2CRQ) framework. The framework introduces Sequential Adaptive Residual Quantization (SARQ) to dynamically allocate code lengths based on item path entropy, assigning longer, discriminative IDs to head items and shorter, generalizable IDs to tail items. To mitigate data sparsity, the Anchored Curriculum Residual Quantization (ACRQ) component utilizes a frozen semantic manifold learned from head items to regularize and accelerate the representation learning of tail items. Experimental results from a large-scale industrial search system and multiple public datasets indicate that SA2CRQ yields consistent improvements over existing baselines, particularly in cold-start retrieval scenarios.

Traffic allocation is a process of redistributing natural traffic to products by adjusting their positions in the post-search phase, aimed at effectively fostering merchant growth, precisely meeting customer demands, and ensuring the maximization of interests across various parties within e-commerce platforms. Existing methods based on learning to rank neglect the long-term value of traffic allocation, whereas approaches of reinforcement learning suffer from balancing multiple objectives and the difficulties of cold starts within real-world data environments. To address the aforementioned issues, this paper propose a multi-objective deep reinforcement learning framework consisting of multi-objective Q-learning (MOQ), a decision fusion algorithm (DFM) based on the cross-entropy method(CEM), and a progressive data augmentation system (PDA). Specifically. MOQ constructs ensemble RL models, each dedicated to an objective, such as click-through rate, conversion rate, etc. These models individually determine the position of items as actions, aiming to estimate the long-term value of multiple objectives from an individual perspective. Then we employ DFM to dynamically adjust weights among objectives to maximize long-term value, addressing temporal dynamics in objective preferences in e-commerce scenarios. Initially, PDA trained MOQ with simulated data from offline logs. As experiments progressed, it strategically integrated real user interaction data, ultimately replacing the simulated dataset to alleviate distributional shifts and the cold start problem. Experimental results on real-world online e-commerce systems demonstrate the significant improvements of MODRL-TA, and we have successfully deployed MODRL-TA on an e-commerce search platform.

In the rapidly evolving field of e-commerce, the effectiveness of search re-ranking models is crucial for enhancing user experience and driving conversion rates. Despite significant advancements in feature representation and model architecture, the integration of multimodal information remains underexplored. This study addresses this gap by investigating the computation and fusion of textual and visual information in the context of re-ranking. We propose Advancing Re-ranking with Multimodal Fusion and Target-Oriented Auxiliary Tasks (ARMMT), which integrates an attention-based multimodal fusion technique and an auxiliary ranking-aligned task to enhance item representation and improve targeting capabilities. This method not only enriches the understanding of product attributes but also enables more precise and personalized recommendations. Experimental evaluations on JD.com's search platform demonstrate that ARMMT achieves state-of-the-art performance in multimodal information integration, evidenced by a 0.22% increase in the Conversion Rate (CVR), significantly contributing to Gross Merchandise Volume (GMV). This pioneering approach has the potential to revolutionize e-commerce re-ranking, leading to elevated user satisfaction and business growth.

Re-ranking is a process of rearranging ranking list to more effectively meet user demands by accounting for the interrelationships between items. Existing methods predominantly enhance the precision of search results, often at the expense of diversity, leading to outcomes that may not fulfill the varied needs of users. Conversely, methods designed to promote diversity might compromise the precision of the results, failing to satisfy the users' requirements for accuracy. To alleviate the above problems, this paper proposes a Preference-oriented Diversity Model Based on Mutual-information (PODM-MI), which consider both accuracy and diversity in the re-ranking process. Specifically, PODM-MI adopts Multidimensional Gaussian distributions based on variational inference to capture users' diversity preferences with uncertainty. Then we maximize the mutual information between the diversity preferences of the users and the candidate items using the maximum variational inference lower bound to enhance their correlations. Subsequently, we derive a utility matrix based on the correlations, enabling the adaptive ranking of items in line with user preferences and establishing a balance between the aforementioned objectives. Experimental results on real-world online e-commerce systems demonstrate the significant improvements of PODM-MI, and we have successfully deployed PODM-MI on an e-commerce search platform.

In large e-commerce platforms, search systems are typically composed of a series of modules, including recall, pre-ranking, and ranking phases. The pre-ranking phase, serving as a lightweight module, is crucial for filtering out the bulk of products in advance for the downstream ranking module. Industrial efforts on optimizing the pre-ranking model have predominantly focused on enhancing ranking consistency, model structure, and generalization towards long-tail items. Beyond these optimizations, meeting the system performance requirements presents a significant challenge. Contrasting with existing industry works, we propose a novel method: a Generalizable and RAnk-ConsistEnt Pre-Ranking Model (GRACE), which achieves: 1) Ranking consistency by introducing multiple binary classification tasks that predict whether a product is within the top-k results as estimated by the ranking model, which facilitates the addition of learning objectives on common point-wise ranking models; 2) Generalizability through contrastive learning of representation for all products by pre-training on a subset of ranking product embeddings; 3) Ease of implementation in feature construction and online deployment. Our extensive experiments demonstrate significant improvements in both offline metrics and online A/B test: a 0.75% increase in AUC and a 1.28% increase in CVR.

The embedding index has become an essential part of the dense retrieval (DR) system, which enables a fast search for billion of items in online E-commerce applications. To accelerate the retrieval process in industrial scenarios, most of the previous studies only utilize item embeddings. However, the product quantization process without query embeddings will lead to inconsistency between queries and items. A straightforward solution is to put query embedding into the product quantization process. But we found that the distance of the positive query and item embedding pairs is too large, which means the query and item embeddings learned by the two-tower are not fully aligned. This problem would lead to performance decay when directly putting query embeddings into the product quantization.

Semantic retrieval, which retrieves semantically matched items given a textual query, has been an essential component to enhance system effectiveness in e-commerce search. In this paper, we study the multimodal retrieval problem, where the visual information (e.g, image) of item is leveraged as supplementary of textual information to enrich item representation and further improve retrieval performance. Though learning from cross-modality data has been studied extensively in tasks such as visual question answering or media summarization, multimodal retrieval remains a non-trivial and unsolved problem especially in the asymmetric scenario where the query is unimodal while the item is multimodal. In this paper, we propose a novel model named SMAR, which stands for Semantic-enhanced Modality-Asymmetric Retrieval, to tackle the problem of modality fusion and alignment in this kind of asymmetric scenario. Extensive experimental results on an industrial dataset show that the proposed model outperforms baseline models significantly in retrieval accuracy. We have open sourced our industrial dataset for the sake of reproducibility and future research works.

BERT-style models pre-trained on the general corpus (e.g., Wikipedia) and fine-tuned on specific task corpus, have recently emerged as breakthrough techniques in many NLP tasks: question answering, text classification, sequence labeling and so on. However, this tech- nique may not always work, especially for two scenarios: a corpus that contains very different text from the general corpus Wikipedia, or a task that learns embedding spacial distribution for a specific purpose (e.g., approximate nearest neighbor search). In this paper, to tackle the above two scenarios that we have encountered in an industrial e-commerce search system, we propose customized and novel pre-training tasks for two critical modules: user intent detec- tion and semantic embedding retrieval. The customized pre-trained models after fine-tuning, being less than 10% of BERT-base's size in order to be feasible for cost-efficient CPU serving, significantly improve the other baseline models: 1) no pre-training model and 2) fine-tuned model from the official pre-trained BERT using general corpus, on both offline datasets and online system. We have open sourced our datasets 1 for the sake of reproducibility and future works.

Nowadays e-commerce search has become an integral part of many people's shopping routines. One critical challenge in today's e-commerce search is the semantic matching problem where the relevant items may not contain the exact terms in the user query. In this paper, we propose a novel deep neural network based approach to query rewriting, in order to tackle this problem. Specifically, we formulate query rewriting into a cyclic machine translation problem to leverage abundant click log data. Then we introduce a novel cyclic consistent training algorithm in conjunction with state-of-the-art machine translation models to achieve the optimal performance in terms of query rewriting accuracy. In order to make it practical in industrial scenarios, we optimize the syntax tree construction to reduce computational cost and online serving latency. Offline experiments show that the proposed method is able to rewrite hard user queries into more standard queries that are more appropriate for the inverted index to retrieve. Comparing with human curated rule-based method, the proposed model significantly improves query rewriting diversity while maintaining good relevancy. Online A/B experiments show that it improves core e-commerce business metrics significantly. Since the summer of 2020, the proposed model has been launched into our search engine production, serving hundreds of millions of users.

Graph convolution networks (GCN), which recently becomes new state-of-the-art method for graph node classification, recommendation and other applications, has not been successfully applied to industrial-scale search engine yet. In this proposal, we introduce our approach, namely SearchGCN, for embedding-based candidate retrieval in one of the largest e-commerce search engine in the world. Empirical studies demonstrate that SearchGCN learns better embedding representations than existing methods, especially for long tail queries and items. Thus, SearchGCN has been deployed into JD.com's search production since July 2020.

Embedding index that enables fast approximate nearest neighbor(ANN) search, serves as an indispensable component for state-of-the-art deep retrieval systems. Traditional approaches, often separating the two steps of embedding learning and index building, incur additional indexing time and decayed retrieval accuracy. In this paper, we propose a novel method called Poeem, which stands for product quantization based embedding index jointly trained with deep retrieval model, to unify the two separate steps within an end-to-end training, by utilizing a few techniques including the gradient straight-through estimator, warm start strategy, optimal space decomposition and Givens rotation. Extensive experimental results show that the proposed method not only improves retrieval accuracy significantly but also reduces the indexing time to almost none. We have open sourced our approach for the sake of comparison and reproducibility.

Nowadays e-commerce search has become an integral part of many people's shopping routines. Two critical challenges stay in today's e-commerce search: how to retrieve items that are semantically relevant but not exact matching to query terms, and how to retrieve items that are more personalized to different users for the same search query. In this paper, we present a novel approach called DPSR, which stands for Deep Personalized and Semantic Retrieval, to tackle this problem. Explicitly, we share our design decisions on how to architect a retrieval system so as to serve industry-scale traffic efficiently and how to train a model so as to learn query and item semantics accurately. Based on offline evaluations and online A/B test with live traffics, we show that DPSR model outperforms existing models, and DPSR system can retrieve more personalized and semantically relevant items to significantly improve users' search experience by +1.29% conversion rate, especially for long tail queries by +10.03%. As a result, our DPSR system has been successfully deployed into JD.com's search production since 2019.

We introduce deep learning models to the two most important stages in product search at JD.com, one of the largest e-commerce platforms in the world. Specifically, we outline the design of a deep learning system that retrieves semantically relevant items to a query within milliseconds, and a pairwise deep re-ranking system, which learns subtle user preferences. Compared to traditional search systems, the proposed approaches are better at semantic retrieval and personalized ranking, achieving significant improvements.