Recommender systems are widely used in various online platforms. In the context of sequential recommendation, it is essential to accurately capture the chronological patterns in user activities to generate relevant recommendations. Conventional ID-based sequential recommenders have shown promise but lack comprehensive real-world knowledge about items, limiting their effectiveness. Recent advancements in Large Language Models (LLMs) offer the potential to bridge this gap by leveraging the extensive real-world knowledge encapsulated in LLMs. However, integrating LLMs into sequential recommender systems comes with its own challenges, including inadequate representation of sequential behavior patterns and long inference latency. In this paper, we propose SeRALM (Enhancing Sequential Recommenders with Augmented Knowledge from Aligned Large Language Models) to address these challenges. SeRALM integrates LLMs with conventional ID-based sequential recommenders for sequential recommendation tasks. We combine text-format knowledge generated by LLMs with item IDs and feed this enriched data into ID-based recommenders, benefitting from the strengths of both paradigms. Moreover, we develop a theoretically underpinned alignment training method to refine LLMs' generation using feedback from ID-based recommenders for better knowledge augmentation. We also present an asynchronous technique to expedite the alignment training process. Experimental results on public benchmarks demonstrate that SeRALM significantly improves the performances of ID-based sequential recommenders. Further, a series of ablation studies and analyses corroborate SeRALM's proficiency in steering LLMs to generate more pertinent and advantageous knowledge across diverse scenarios.

In this paper, we consider the problem of long tail scenario modeling with budget limitation, i.e., insufficient human resources for model training stage and limited time and computing resources for model inference stage. This problem is widely encountered in various applications, yet has received deficient attention so far. We present an automatic system named ALT to deal with this problem. Several efforts are taken to improve the algorithms used in our system, such as employing various automatic machine learning related techniques, adopting the meta learning philosophy, and proposing an essential budget-limited neural architecture search method, etc. Moreover, to build the system, many optimizations are performed from a systematic perspective, and essential modules are armed, making the system more feasible and efficient. We perform abundant experiments to validate the effectiveness of our system and demonstrate the usefulness of the critical modules in our system. Moreover, online results are provided, which fully verified the efficacy of our system.

In recommendation scenarios, there are two long-standing challenges, i.e., selection bias and data sparsity, which lead to a significant drop in prediction accuracy for both Click-Through Rate (CTR) and post-click Conversion Rate (CVR) tasks. To cope with these issues, existing works emphasize on leveraging Multi-Task Learning (MTL) frameworks (Category 1) or causal debiasing frameworks (Category 2) to incorporate more auxiliary data in the entire exposure/inference space $\mathcal{D}$ or debias the selection bias in the click/training space ${\mathcal{O}}$. However, these two kinds of solutions cannot effectively address the not-missing-at-random problem and debias the selection bias in ${\mathcal{O}}$ to fit the inference in $\mathcal{D}$. To fill the research gaps, we propose a Direct entire-space Causal Multi-Task framework, namely DCMT, for post-click conversion prediction in this paper. Specifically, inspired by users’ decision process of conversion, we propose a new counterfactual mechanism to debias the selection bias in $\mathcal{D}$, which can predict the factual CVR and the counterfactual CVR under the soft constraint of a counterfactual prior knowledge. Extensive experiments demonstrate that our DCMT can improve the state-of-the-art methods by an average of 1.07% in term of CVR AUC on the offline datasets and 0.75% in term of PV-CVR on the online A/B test (the Alipay Search). Such improvements can increase millions of conversions per week in real industrial applications, e.g., the Alipay Search.

Meta-learning has become a widely used method for the user cold-start problem in recommendation systems, as it allows the model to learn from similar learning tasks and transfer the knowledge to new tasks. However, most existing meta-learning methods do not consider the temporal factor of users' preferences, which is crucial for news recommendation scenarios where news streams change dynamically over time. In this paper, we propose Time-Aware Meta-Learning (TAML), a novel framework that focuses on cold-start users in news recommendation systems. TAML factorizes user preferences into time-specifc and time-shift representations that jointly affect users' news preferences. These temporal factors are further incorporated into the meta-learning framework to achieve accurate and timely cold-start recommendations. Extensive experiments are conducted on two real-world datasets, demonstrating the superior performance of TAML over state-of-the-art methods.

Transformer-based models have achieved tremendous success in sequential recommendation (SR), but they suffer from consuming excessive computational resources, particularly in the inference stage. Thus, developing lightweight yet effective SR models has become a frequent demand in industrial applications, which is also in line with the ideals of Green AI and Green IR. In this applied paper, we introduce GreenSeq deployed in Alipay to automatically design Green networks that can provide appropriate recommendations with lower computational consumption in SR. Specifically, GreenSeq uses a novel multi-layer search space that allows for flexible network design and a Greenness-aware loss term for balancing efficiency and effectiveness. Experiments on benchmark datasets and A/B testing show that GreenSeq performs well while using fewer resources. GreenSeq also reduces electricity and carbon emissions in Alipay.

Decision rules have been successfully used in various classification applications because of their interpretability and efficiency. In many real-world scenarios, especially in industrial applications, it is necessary to generate rule sets under certain constraints, such as confidence constraints. However, most previous rule mining methods only emphasize the accuracy of the rule set but take no consideration of these constraints. In this paper, we propose a Confidence-constraint Rule Set Learning (CRSL) framework consisting of three main components, i.e. rule miner, rule ranker, and rule subset selector. Our method not only considers the trade-off between confidence and coverage of the rule set but also considers the trade-off between interpretability and performance. Experiments on benchmark data and large-scale industrial data demonstrate that the proposed method is able to achieve better performance (6.7% and 8.8% improvements) and competitive interpretability when compared with other rule set learning methods.

Machine learning techniques have been widely applied in Internet companies for various tasks, acting as an essential driving force, and feature engineering has been generally recognized as a crucial tache when constructing machine learning systems. Recently, a growing effort has been made to the development of automatic feature engineering methods, so that the substantial and tedious manual effort can be liberated. However, for industrial tasks, the efficiency and scalability of these methods are still far from satisfactory. In this paper, we proposed a staged method named SAFE (Scalable Automatic Feature Engineering), which can provide excellent efficiency and scalability, along with requisite interpretability and promising performance. Extensive experiments are conducted and the results show that the proposed method can provide prominent efficiency and competitive effectiveness when comparing with other methods. What's more, the adequate scalability of the proposed method ensures it to be deployed in large scale industrial tasks.

The insurance industry has been creating innovative products around the emerging online shopping activities. Such ecommerce insurance is designed to protect buyers from potential risks such as impulse purchases and counterfeits. Fraudulent claims towards online insurance typically involve multiple parties such as buyers, sellers, and express companies, and they could lead to heavy financial losses. In order to uncover the relations behind organized fraudsters and detect fraudulent claims, we developed a large-scale insurance fraud detection system, i.e., InfDetect, which provides interfaces for commonly used graphs, standard data processing procedures, and a uniform graph learning platform. InfDetect is able to process big graphs containing up to 100 millions of nodes and billions of edges.In this paper, we investigate different graphs to facilitate fraudster mining, such as a device-sharing graph, a transaction graph, a friendship graph, and a buyer-seller graph. These graphs are fed to a uniform graph learning platform containing supervised and unsupervised graph learning algorithms. Cases on widely applied e-commerce insurance are described to demonstrate the usage and capability of our system. InfDetect has successfully detected thousands of fraudulent claims and saved over tens of thousands of dollars daily.

With the explosive growth of e-commerce and the booming of e-payment, detecting online transaction fraud in real time has become increasingly important to Fintech business. To tackle this problem, we introduce the TitAnt, a transaction fraud detection system deployed in Ant Financial, one of the largest Fintech companies in the world. The system is able to predict online real-time transaction fraud in mere milliseconds. We present the problem definition, feature extraction, detection methods, implementation and deployment of the system, as well as empirical effectiveness. Extensive experiments have been conducted on large real-world transaction data to show the effectiveness and the efficiency of the proposed system.

We present, GEM, the first heterogeneous graph neural network approach for detecting malicious accounts at Alipay, one of the world's leading mobile cashless payment platform. Our approach, inspired from a connected subgraph approach, adaptively learns discriminative embeddings from heterogeneous account-device graphs based on two fundamental weaknesses of attackers, i.e. device aggregation and activity aggregation. For the heterogeneous graph consists of various types of nodes, we propose an attention mechanism to learn the importance of different types of nodes, while using the sum operator for modeling the aggregation patterns of nodes in each type. Experiments show that our approaches consistently perform promising results compared with competitive methods over time.

Nowadays, the number of mobile applications (Apps) is rapidly increasing due to different kinds of user needs. Existing App recommendation models can not scale to practical large data scenarios. In this paper, we present a large scale App recommendation framework, which has been applied into real application in Ant Financial for recommending Apps for hundreds of millions of users. We first present feature engineering, including a novel way to high-level features, and then use a linear ranking model to make recommendation. We also report the encouraging results through the experiments in real large scale dataset.

In recent years, due to the emergence of Big Data (terabytes or petabytes) and Big Model (tens of billions of parameters), there has been an ever-increasing need of parallelizing machine learning (ML) algorithms in both academia and industry. Although there are some existing distributed computing systems, such as Hadoop and Spark, for parallelizing ML algorithms, they only provide synchronous and coarse-grained operators (e.g., Map, Reduce, and Join, etc.), which may hinder developers from implementing more efficient algorithms. This motivated us to design a universal distributed platform termed KunPeng, that combines both distributed systems and parallel optimization algorithms to deal with the complexities that arise from large-scale ML. Specifically, KunPeng not only encapsulates the characteristics of data/model parallelism, load balancing, model sync-up, sparse representation, industrial fault-tolerance, etc., but also provides easy-to-use interface to empower users to focus on the core ML logics. Empirical results on terabytes of real datasets with billions of samples and features demonstrate that, such a design brings compelling performance improvements on ML programs ranging from Follow-the-Regularized-Leader Proximal algorithm to Sparse Logistic Regression and Multiple Additive Regression Trees. Furthermore, KunPeng's encouraging performance is also shown for several real-world applications including the Alibaba's Double 11 Online Shopping Festival and Ant Financial's transaction risk estimation.