Effective item identifiers (IDs) are an important component for recommender systems (RecSys) in practice, and are commonly adopted in many use cases such as retrieval and ranking. IDs can encode collaborative filtering signals within training data, such that RecSys models can extrapolate during the inference and personalize the prediction based on users' behavioral histories. Recently, Semantic IDs (SIDs) have become a trending paradigm for RecSys. In comparison to the conventional atomic ID, an SID is an ordered list of codes, derived from tokenizers such as residual quantization, applied to semantic representations commonly extracted from foundation models or collaborative signals. SIDs have drastically smaller cardinality than the atomic counterpart, and induce semantic clustering in the ID space. At Snapchat, we apply SIDs as auxiliary features for ranking models, and also explore SIDs as additional retrieval sources in different ML applications. In this paper, we discuss practical technical challenges we encountered while applying SIDs, experiments we have conducted, and design choices we have iterated to mitigate these challenges. Backed by promising offline results on both internal data and academic benchmarks as well as online A/B studies, SID variants have been launched in multiple production models with positive metrics impact.

Generative retrieval (GR) has revolutionized recommendation systems by integrating the content of the items into semantic identifiers. However, existing frameworks predominantly isolate modalities (e.g., relying solely on text), overlooking the inherently multimodal nature of real-world items. This work addresses the underexplored challenge of Multimodal Generative Retrieval (MGR). Through a systematic analysis of Early and Late Fusion strategies, we reveal that naive integration fails due to two critical limitations: modality sensitivity, where one modality dominates the representation, and modality correspondence, where the model fails to align distinct semantic IDs across modalities. To overcome these challenges, we introduce MGR-LF++, an enhanced late fusion framework. MGR-LF++ employs contrastive modality alignment to enforce cross-modal consistency and incorporates special tokens to preserve autoregressive integrity. Extensive experiments demonstrate that MGR-LF++ achieves performance improvements of over 20% compared to unimodal and naive multimodal alternatives.

Generative recommendation plays a crucial role in personalized systems, predicting users' future interactions from their historical behavior sequences. A critical yet underexplored factor in training these models is data augmentation, the process of constructing training data from user interaction histories. By shaping the training distribution, data augmentation directly and often substantially affects model generalization and performance. Nevertheless, in much of the existing work, this process is simplified, applied inconsistently, or treated as a minor design choice, without a systematic and principled understanding of its effects.

Generative recommendation (GR) has gained increasing attention for its promising performance compared to traditional models. A key factor contributing to the success of GR is the semantic ID (SID), which converts continuous semantic representations (e.g., from large language models) into discrete ID sequences. However, varied modeling techniques, hyper-parameters, and experimental setups in existing literature make direct comparisons between GR proposals challenging. Furthermore, the absence of an open-source, unified framework hinders systematic benchmarking and extension, slowing model iteration. To address this challenge, our work introduces and open-sources a framework for Generative Recommendation with semantic ID, namely GRID, specifically designed for modularity to facilitate easy component swapping and accelerate idea iteration. Using GRID, we systematically experiment with and ablate different components of GR models with SIDs on public benchmarks. Our comprehensive experiments with GRID reveal that many overlooked architectural components in GR models with SIDs substantially impact performance. This offers both novel insights and validates the utility of an open-source platform for robust benchmarking and GR research advancement. GRID is open-sourced at https://github.com/snap-research/GRID.

Recently, pretrained large language models (LLMs) have been widely adopted in recommendation systems to leverage their textual understanding and reasoning abilities to model user behaviors and suggest future items. A key challenge in this setting is that items on most platforms are not included in the LLM's training data. Therefore, existing methods often fine-tune LLMs by introducing auxiliary item tokens to capture item semantics. However, in real-world applications such as e-commerce and short video platforms, the item space evolves rapidly, which gives rise to a cold-start setting, where many newly introduced items receive little or even no user engagement. This poses challenges in both learning accurate item token embeddings and generalizing efficiently to accommodate the continual influx of new items. In this work, we propose a novel meta-item token learning strategy to address both these challenges simultaneously. Specifically, we introduce MI4Rec, an LLM-based approach for recommendation that uses just a few learnable meta-item tokens and an LLM encoder to dynamically aggregate meta-items based on item content. We show that this paradigm allows highly efficient and accurate learning in such challenging settings. Extensive experiments on Yelp and Amazon reviews datasets demonstrate the effectiveness of MI4Rec in both warm-start and cold-start recommendations. Notably, MI4Rec achieves an average performance improvement of 20.4% in Recall and NDCG compared to the best-performing baselines. The implementation of MI4Rec is available at https://github.com/zhengzaiyi/MI4Rec

Recent advances in graph machine learning (ML) with the introduction of Graph Neural Networks (GNNs) have led to a widespread interest in applying these approaches to business applications at scale. GNNs enable differentiable end-to-end (E2E) learning of model parameters given graph structure which enables optimization towards popular node, edge (link) and graph-level tasks. While the research innovation in new GNN layers and training strategies has been rapid, industrial adoption and utility of GNNs has lagged considerably due to the unique scale challenges that large-scale graph ML problems create. In this work, we share our approach to training, inference, and utilization of GNNs at Snapchat. To this end, we present GiGL (Gigantic Graph Learning), an open-source library to enable large-scale distributed graph ML to the benefit of researchers, ML engineers, and practitioners. We use GiGL internally at Snapchat to manage the heavy lifting of GNN workflows, including graph data preprocessing from relational DBs, subgraph sampling, distributed training, inference, and orchestration. GiGL is designed to interface cleanly with open-source GNN modeling libraries prominent in academia like PyTorch Geometric (PyG), while handling scaling and productionization challenges that make it easier for internal practitioners to focus on modeling. GiGL is used in multiple production settings, and has powered over 35 launches across multiple business domains in the last 2 years in the contexts of friend recommendation, content recommendation and advertising. This work details high-level design and tools the library provides, scaling properties, case studies in diverse business settings with large-scale graphs up to hundreds of millions of nodes, tens of billions of edges, and hundreds of node and edge features, and several key lessons learned in employing graph ML at scale on large social data. GiGL is open-sourced at https://github.com/Snapchat/GiGL.

Sequential recommendation is a popular paradigm in modern recommender systems. In particular, one challenging problem in this space is cross-domain sequential recommendation (CDSR), which aims to predict future behaviors given user interactions across multiple domains. Existing CDSR frameworks are mostly built on the self-attention transformer and seek to improve by explicitly injecting additional domain-specific components (e.g. domain-aware module blocks). While these additional components help, we argue they overlook the core self-attention module already present in the transformer, a naturally powerful tool to learn correlations among behaviors. In this work, we aim to improve the CDSR performance for simple models from a novel perspective of enhancing the self-attention. Specifically, we introduce a Pareto-optimal self-attention and formulate the cross-domain learning as a multi-objective problem, where we optimize the recommendation task while dynamically minimizing the cross-domain attention scores. Our approach automates knowledge transfer in CDSR (dubbed as AutoCDSR) - it not only mitigates negative transfer but also encourages complementary knowledge exchange among auxiliary domains. Based on the idea, we further introduce AutoCDSR+, a more performant variant with slight additional cost. Our proposal is easy to implement and works as a plug-and-play module that can be incorporated into existing transformer-based recommenders. Besides flexibility, it is practical to deploy because it brings little extra computational overheads without heavy hyper-parameter tuning. We conduct experiments over both large-scale production recommender data as well as academic benchmarks, where AutoCDSR consistently enhances the performance of base transformers, enabling simple models to perform on par with state-of-the-art with less overhead (e.g., 4x faster than state-of-the-art CDSR models). AutoCDSR on average improves Recall@10 for SASRec and Bert4Rec by 9.8% and 16.0% and NDCG@10 by 12.0% and 16.7%, respectively. Code is available at https://github.com/snap-research/AutoCDSR.

Recent advances in graph machine learning (GML) and Graph Neu- ral Networks (GNNs) have sparked significant practical interest given the ability to model complex relationships between entities. Despite rapid progress in GNN designs, scalability remains a major challenge. Industry applications require solutions that can handle graphs with billions of nodes and edges efficiently. GiGL (Gigantic Graph Learning) is an open-source library from Snapchat, designed for large-scale distributed training and inference with GNNs. It seamlessly integrates with popular open-source GNN libraries like PyTorch Geometric (PyG). GiGL provides simplified configurable interfaces with minimal modeling code requirements, providing in- dustrial practitioners a straightforward way to apply GNNs to large- scale applications and enabling academics to conduct large-scale experiments. At the same time, it enables complex modeling capabil- ities desirable for modeling iteration. In this hands-on tutorial, we will demonstrate how GiGL addresses the scalability challenge in GNNs and provide a step-by-step guide for attendees to complete end-to-end training and inference with GiGL on industry-scale graphs. By the end of our tutorial, participants will have hands-on experience in training GNNs on graphs with billions of nodes and edges - capabilities not easily achievable with open-source graph learning libraries like PyG alone. We anticipate strong interest and participation from both industrial practitioners working on GNN applications and academics conducting large-scale experiments.

Collaborative filtering (CF) enables large-scale recommendation systems by encoding information from user-item interactions into dense ID-embedding tables. However, as embedding tables grow, closed-form solutions become impractical, necessitating the use of mini-batch gradient descent. Despite extensive work on loss function design, we argue that one core component of these pipelines is heavily overlooked: weight decay. Attaining high-performing models typically requires careful tuning of weight decay, regardless of loss, yet its necessity is not well understood. In this work, we question why weight decay is crucial in CF pipelines and how it impacts training. Through theoretical and empirical analysis, we uncover that weight decay's primary function is to encode popularity information into the magnitudes of the embedding vectors. Moreover, we find that tuning weight decay acts as a coarse, non-linear, knob to influence preference towards popular or unpopular items. Based on these findings, we propose PRISM (Popularity-awaRe Initialization Strategy for embedding Magnitudes), a straightforward yet effective solution to simplify the training of CF models. PRISM pre-encodes the popularity information typically learned through weight decay, eliminating its necessity. Our experiments show that PRISM improves performance by up to 4.77% and reduces training times by 38.48%, compared to state-of-the-art training strategies. Additionally, PRISM offers a cost-effective and meaningful strategy to mitigate popularity bias.

The development of powerful user representations is a key factor in the success of recommender systems (RecSys). Online platforms employ a range of RecSys techniques to personalize user experience across diverse in-app surfaces. User representations are often learned individually through user's historical interactions within each surface and user representations across different surfaces can be shared post-hoc as auxiliary features or additional retrieval sources. While effective, such schemes cannot directly encode collaborative filtering signals across different surfaces, hindering its capacity to discover complex relationships between user behaviors and preferences across the whole platform. To bridge this gap at Snapchat, we seek to conduct universal user modeling (UUM) across different in-app surfaces, learning general-purpose user representations which encode behaviors across surfaces. Instead of replacing domain-specific representations, UUM representations capture cross-domain trends, enriching existing representations with complementary information. This work discusses our efforts in developing initial UUM versions, practical challenges, technical choices and modeling and research directions with promising offline performance. Following successful A/B testing, UUM representations have been launched in production, powering multiple use cases and demonstrating their value. UUM embedding has been incorporated into (i) Long-form Video embedding-based retrieval, leading to 2.78% increase in Long-form Video Open Rate, (ii) Long-form Video L2 ranking, with 19.2% increase in Long-form Video View Time sum, (iii) Lens L2 ranking, leading to 1.76% increase in Lens play time, and (iv) Notification L2 ranking, with 0.87% increase in Notification Open Rate.

Collaborative Filtering (CF) methods dominate real-world recommender systems given their ability to learn high-quality, sparse ID-embedding tables that effectively capture user preferences. These tables scale linearly with the number of users and items, and are trained to ensure high similarity between embeddings of interacted user-item pairs, while maintaining low similarity for non-interacted pairs. Despite their high performance, encouraging dispersion for non-interacted pairs necessitates expensive regularization (e.g., negative sampling), hurting runtime and scalability. Existing research tends to address these challenges by simplifying the learning process, either by reducing model complexity or sampling data, trading performance for runtime. In this work, we move beyond model-level modifications and study the properties of the embedding tables under different learning strategies. Through theoretical analysis, we find that the singular values of the embedding tables are intrinsically linked to different CF loss functions. These findings are empirically validated on real-world datasets, demonstrating the practical benefits of higher stable rank -- a continuous version of matrix rank which encodes the distribution of singular values. Based on these insights, we propose an efficient warm-start strategy that regularizes the stable rank of the user and item embeddings. We show that stable rank regularization during early training phases can promote higher-quality embeddings, resulting in training speed improvements of up to 65.9%. Additionally, stable rank regularization can act as a proxy for negative sampling, allowing for performance gains of up to 21.2% over loss functions with small negative sampling ratios. Overall, our analysis unifies current CF methods under a new perspective -- their optimization of stable rank -- motivating a flexible regularization method that is easy to implement, yet effective at enhancing CF systems.

Deep recommender systems rely heavily on large embedding tables to handle high-cardinality categorical features such as user/item identifiers, and face significant memory constraints at scale.To tackle this challenge, hashing techniques are often employed to map multiple entities to the same embedding and thus reduce the size of the embedding tables.Concurrently, graph-based collaborative signals have emerged as powerful tools in recommender systems, yet their potential for optimizing embedding table reduction remains unexplored.This paper introduces GraphHash, the first graph-based approach that leverages modularity-based bipartite graph clustering on user-item interaction graphs to reduce embedding table sizes.We demonstrate that the modularity objective has a theoretical connection to message-passing, which provides a foundation for our method.By employing fast clustering algorithms, GraphHash serves as a computationally efficient proxy for message-passing during preprocessing and a plug-andplay graph-based alternative to traditional ID hashing.Extensive experiments show that GraphHash substantially outperforms diverse hashing baselines on both retrieval and click-through-rate prediction tasks.In particular, GraphHash achieves on average a 101.52% improvement in recall when reducing the embedding table size by more than 75%, highlighting the value of graph-based collaborative information for model reduction.

Embedding-based retrieval in graph-based recommendation has shown great improvements over traditional graph walk retrieval methods, and has been adopted in large-scale industry applications such as friend recommendations [16]. However, it is not without its challenges: retraining graph embeddings frequently due to changing data is slow and costly, and producing high recall of approximate nearest neighbor search (ANN) on such embeddings is challenging due to the power law distribution of the indexed users. In this work, we address theses issues by introducing a simple query expansion method in ANN, called FriendSeedSelection, where for each node query, we construct a set of 1-hop embeddings and run ANN search. We highlight our approach does not require any model-level tuning, and is inferred from the data at test-time. This design choice effectively enables our recommendation system to adapt to the changing graph distribution without frequent heavy model retraining. We also discuss how we design our system to efficiently construct such queries online to support 10k+ QPS. For friend recommendation, our method shows improvements of recall, and 11% relative friend reciprocated communication metric gains, now serving over 800 million monthly active users at Snapchat.

Graphs, which encode pairwise relations between entities, are a kind of universal data structure for a lot of real-world data, including social networks, transportation networks, and chemical molecules. Many important applications on these data can be treated as computational tasks on graphs. Recently, machine learning techniques are widely developed and utilized to effectively tame graphs for discovering actionable patterns and harnessing them for advancing various graph-related computational tasks. Huge success has been achieved and numerous real-world applications have benefited from it. However, since in today's world, we are generating and gathering data in a much faster and more diverse way, real-world graphs are becoming increasingly large-scale and complex. More dedicated efforts are needed to propose more advanced machine learning techniques and properly deploy them for real-world applications in a scalable way. Thus, we organize The 5th International Workshop on Machine Learning on Graphs (MLoG) (https://mlog-workshop.github.io/wsdm24.html), held in conjunction with the 17th ACM Conference on Web Search and Data Mining (WSDM), which provides a venue to gather academia researchers and industry researchers/practitioners to present the recent progress on machine learning on graphs.

Data imbalance is easily found in annotated data when the observations of certain continuous label values are difficult to collect for regression tasks. When they come to molecule and polymer property predictions, the annotated graph datasets are often small because labeling them requires expensive equipment and effort. To address the lack of examples of rare label values in graph regression tasks, we propose a semi-supervised framework to progressively balance training data and reduce model bias via self-training. The training data balance is achieved by (1) pseudo-labeling more graphs for under-represented labels with a novel regression confidence measurement and (2) augmenting graph examples in latent space for remaining rare labels after data balancing with pseudo-labels. The former is to identify quality examples from unlabeled data whose labels are confidently predicted and sample a subset of them with a reverse distribution from the imbalanced annotated data. The latter collaborates with the former to target a perfect balance using a novel label-anchored mixup algorithm. We perform experiments in seven regression tasks on graph datasets. Results demonstrate that the proposed framework significantly reduces the error of predicted graph properties, especially in under-represented label areas.

Self-supervised learning on graphs has made large strides in achieving great performance in various downstream tasks. However, many state-of-the-art methods suffer from a number of impediments, which prevent them from realizing their full potential. For instance, contrastive methods typically require negative sampling, which is often computationally costly. While non-contrastive methods avoid this expensive step, most existing methods either rely on overly complex architectures or dataset-specific augmentations. In this paper, we ask: Can we borrow from classical unsupervised machine learning literature in order to overcome those obstacles? Guided by our key insight that the goal of distance-based clustering closely resembles that of contrastive learning: both attempt to pull representations of similar items together and dissimilar items apart. As a result, we propose CARL-G - a novel clustering-based framework for graph representation learning that uses a loss inspired by Cluster Validation Indices (CVIs), i.e., internal measures of cluster quality (no ground truth required). CARL-G is adaptable to different clustering methods and CVIs, and we show that with the right choice of clustering method and CVI, CARL-G outperforms node classification baselines on 4/5 datasets with up to a 79× training speedup compared to the best-performing baseline. CARL-G also performs at par or better than baselines in node clustering and similarity search tasks, training up to 1,500× faster than the best-performing baseline. Finally, we also provide theoretical foundations for the use of CVI-inspired losses in graph representation learning.

Graph Neural Networks (GNNs) have gained significant attention in recent years due to their ability to model complex relationships between entities in graph-structured data such as social networks, protein structures, and knowledge graphs. However, due to the size of real-world industrial graphs and the special architecture of GNNs, it is a long-lasting challenge for engineers and researchers to deploy GNNs on large-scale graphs, which significantly limits their applications in real-world applications. In this tutorial, we will cover the fundamental scalability challenges of GNNs, frontiers of large-scale GNNs including classic approaches and some newly emerging techniques, the evaluation and comparison of scalable GNNs, and their large-scale real-world applications. Overall, this tutorial aims to provide a systematic and comprehensive understanding of the challenges and state-of-the-art techniques for scaling GNNs. The summary and discussion on future directions will inspire engineers and researchers to explore new ideas and developments in this rapidly evolving field. The website of this tutorial is available at https://sites.google.com/ncsu.edu/gnnkdd2023tutorial.

Most graph neural network models learn embeddings of nodes in static attributed graphs for predictive analysis. Recent attempts have been made to learn temporal proximity of the nodes. We find that real dynamic attributed graphs exhibit complex phenomenon of co-evolution between node attributes and graph structure. Learning node embeddings for forecasting change of node attributes and evolution of graph structure over time remains an open problem. In this work, we present a novel framework called CoEvoGNN for modeling dynamic attributed graph sequence. It preserves the impact of earlier graphs on the current graph by embedding generation through the sequence of attributed graphs. It has a temporal self-attention architecture to model long-range dependencies in the evolution. Moreover, CoEvoGNN optimizes model parameters jointly on two dynamic tasks, attribute inference and link prediction over time. So the model can capture the co-evolutionary patterns of attribute change and link formation. This framework can adapt to any graph neural algorithms so we implemented and investigated three methods based on it: CoEvoGCN, CoEvoGAT, and CoEvoSAGE. Experiments demonstrate the framework (and its methods) outperforms strong baseline methods on predicting an entire unseen graph snapshot of personal attributes and interpersonal links in dynamic social graphs and financial graphs.

Rationale is defined as a subset of input features that best explains or supports the prediction by machine learning models. Rationale identification has improved the generalizability and interpretability of neural networks on vision and language data. In graph applications such as molecule and polymer property prediction, identifying representative subgraph structures named as graph rationales plays an essential role in the performance of graph neural networks. Existing graph pooling and/or distribution intervention methods suffer from the lack of examples to learn to identify optimal graph rationales. In this work, we introduce a new augmentation operation called environment replacement that automatically creates virtual data examples to improve rationale identification. We propose an efficient framework that performs rationale-environment separation and representation learning on the real and augmented examples in latent spaces to avoid the high complexity of explicit graph decoding and encoding. Comparing against recent techniques, experiments on seven molecular and four polymer datasets demonstrate the effectiveness and efficiency of the proposed augmentation-based graph rationalization framework. Data and the implementation of the proposed framework are publicly available https://github.com/liugangcode/GREA.

Distributed surveillance systems have the ability to detect, track, and snapshot objects moving around in a certain space. The systems generate video data from multiple personal devices or street cameras. Intelligent video-analysis models are needed to learn dynamic representation of the objects for detection and tracking. Can we exploit the structural and dynamic information without storing the spatiotemporal video data at a central server that leads to a violation of user privacy? In this work, we introduce Federated Dynamic Graph Neural Network (Feddy), a distributed and secured framework to learn the object representations from graph sequences: (1) It aggregates structural information from nearby objects in the current graph as well as dynamic information from those in the previous graph. It uses a self-supervised loss of predicting the trajectories of objects. (2) It is trained in a federated learning manner. The centrally located server sends the model to user devices. Local models on the respective user devices learn and periodically send their learning to the central server without ever exposing the user’s data to server. (3) Studies showed that the aggregated parameters could be inspected though decrypted when broadcast to clients for model synchronizing, after the server performed a weighted average. We design an appropriate aggregation mechanism of secure aggregation primitives that can protect the security and privacy in federated learning with scalability. Experiments on four video camera datasets as well as simulation demonstrate that Feddy achieves great effectiveness and security.

Graph Neural Networks (GNNs) have risen to prominence in learning representations for graph structured data. A single GNN layer typically consists of a feature transformation and a feature aggregation operation. The former normally uses feed-forward networks to transform features, while the latter aggregates the transformed features over the graph. Numerous recent works have proposed GNN models with different designs in the aggregation operation. In this work, we establish mathematically that the aggregation processes in a group of representative GNN models including GCN, GAT, PPNP, and APPNP can be regarded as (approximately) solving a graph denoising problem with a smoothness assumption. Such a unified view across GNNs not only provides a new perspective to understand a variety of aggregation operations but also enables us to develop a unified graph neural network framework UGNN. To demonstrate its promising potential, we instantiate a novel GNN model, ADA-UGNN, derived from UGNN, to handle graphs with adaptive smoothness across nodes. Comprehensive experiments show the effectiveness of ADA-UGNN.

The proliferation of web platforms has created incentives for online abuse. Many graph-based anomaly detection techniques are proposed to identify the suspicious accounts and behaviors. However, most of them detect the anomalies once the users have performed many such behaviors. Their performance is substantially hindered when the users' observed data is limited at an early stage, which needs to be improved to minimize financial loss. In this work, we propose Eland, a novel framework that uses action sequence augmentation for early anomaly detection. Eland utilizes a sequence predictor to predict next actions of every user and exploits the mutual enhancement between action sequence augmentation and user-action graph anomaly detection. Experiments on three real-world datasets show that Eland improves the performance of a variety of graph-based anomaly detection methods. With Eland, anomaly detection performance at an earlier stage is better than non-augmented methods that need significantly more observed data by up to 15% on the Area under the ROC curve.

Graph representation learning aims at preserving structural and attributed information in latent representations. It has been studied mostly in the setting of static graph. In this work, we propose a novel approach for representation learning over dynamic attributed graph using the tool of normalizing flows for exact density estimation. Our approach has three components: (1) a time-aware graph neural component for aggregating graph information at each time step, (2) an adapted graph recurrent component for updating graph temporal contexts, and (3) a conditional normalizing flows component for capturing the evolution of node representations in latent space along time. Particularly, the third component has two sub-models of normalizing flows. One is used to capture the distribution of node representations of arbitrary complexity by considering graph temporal contexts as conditions. It learns invertible transformations to map node representations into simple priors conditioning on temporal contexts. The other one is dedicated to capture the evolutionary patterns of prior distributions. Extensive experiments demonstrate the proposed approach can outperform competitive baselines by a significant margin for dynamic link prediction on future graphs.

Graph neural networks (GNNs) have been widely used to learn node representations from graph data in an unsupervised way for downstream tasks. However, when applied to detect anomalies (e.g., outliers, unexpected density), they deliver unsatisfactory performance as existing loss functions fail. For example, any loss based on random walk (RW) algorithms would no longer work because the assumption that anomalous nodes were close with each other could not hold. Moreover, the nature of class imbalance in anomaly detection tasks brings great challenges to reduce the prediction error. In this work, we propose a novel loss function to train GNNs for anomaly-detectable node representations. It evaluates node similarity using global grouping patterns discovered from graph mining algorithms. It can automatically adjust margins for minority classes based on data distribution. Theoretically, we prove that the prediction error is bounded given the proposed loss function. We empirically investigate the GNN effectiveness of different loss variants based on different algorithms. Experiments on two real-world datasets show that they perform significantly better than RW-based loss for graph anomaly detection.

Citing, quoting, and forwarding & commenting behaviors are widely seen in academia, news media, and social media. Existing behavior modeling approaches focused on mining content and describing preferences of authors, speakers, and users. However, behavioral intention plays an important role in generating content on the platforms. In this work, we propose to identify the referential intention which motivates the action of using the referred (e.g., cited, quoted, and retweeted) source and content to support their claims. We adopt a theory in sociology to develop a schema of four types of intentions. The challenge lies in the heterogeneity of observed contextual information surrounding the referential behavior, such as referred content (e.g., a cited paper), local context (e.g., the sentence citing the paper), neighboring context (e.g., the former and latter sentences), and network context (e.g., the academic network of authors, affiliations, and keywords). We propose a new neural framework with Interactive Hierarchical Attention (IHA) to identify the intention of referential behavior by properly aggregating the heterogeneous contexts. Experiments demonstrate that the proposed method can effectively identify the type of intention of citing behaviors (on academic data) and retweeting behaviors (on Twitter). And learning the heterogeneous contexts collectively can improve the performance. This work opens a door for understanding content generation from a fundamental perspective of behavior sciences.

Conditions play an essential role in scientific observations, hypotheses, and statements. Unfortunately, existing scientific knowledge graphs (SciKGs) represent factual knowledge as a flat relational network of concepts, as same as the KGs in general domain, without considering the conditions of the facts being valid, which loses important contexts for inference and exploration. In this work, we propose a novel representation of SciKG, which has three layers. The first layer has concept nodes, attribute nodes, as well as the attaching links from attribute to concept. The second layer represents both fact tuples and condition tuples. Each tuple is a node of the relation name, connecting to the subject and object that are concept or attribute nodes in the first layer. The third layer has nodes of statement sentences traceable to the original paper and authors. Each statement node connects to a set of fact tuples and/or condition tuples in the second layer. We design a semi-supervised Multi-Input Multi-Output sequence labeling model that learns complex dependencies between the sequence tags from multiple signals and generates output sequences for fact and condition tuples. It has a self-training module of multiple strategies to leverage the massive scientific data for better performance when manual annotation is limited. Experiments on a data set of 141M sentences show that our model outperforms existing methods and the SciKGs we constructed provide a good understanding of the scientific statements.

We have been spotting massive suspicious behaviors on bipartite graph-based applications such as social networks and e-commercial platforms. Existing detection methods estimate the suspiciousness score of source users (e.g., followers, buyers) assuming that the behavioral patterns of suspicious source users (e.g., botnet followers, bully buyers) lead to abnormal high density in the graphs. A serious issue when putting the methods into real use is the false positives - the platforms cannot automatically suspend the source users just based on their suspiciousness scores. In this work, we revisit the problem of suspicious behavior detection from the perspective of the target users (e.g., followees, sellers), and provide them an effective and actionable solution using big behavior data analytics. We propose a novel method called Actionable Objective Optimization in which the variables are the target users' decisions rather than source users' scores. Experimental results show that our proposed actionable method consistently outperforms the state-of-the-art methods.