Generative retrieval (GR) has revolutionized document retrieval with the advent of large language models (LLMs), and LLM-based GR is gradually being adopted by the industry. Despite its remarkable advantages and potential, LLM-based GR suffers from hallucination and generates documents that are irrelevant to the query in some instances, severely challenging its credibility in practical applications. We thereby propose an optimized GR framework designed to alleviate retrieval hallucination, which integrates knowledge distillation reasoning in model training and incorporate decision agent to further improve retrieval precision. Specifically, we employ LLMs to assess and reason GR retrieved query-document (q-d) pairs, and then distill the reasoning data as transferred knowledge to the GR model. Moreover, we utilize a decision agent as post-processing to extend the GR retrieved documents through retrieval model and select the most relevant ones from multi perspectives as the final generative retrieval result. Extensive offline experiments on real-world datasets and online A/B tests on Fund Search and Insurance Search in Alipay demonstrate our framework's superiority and effectiveness in improving search quality and conversion gains.

Query rewriting is essential in e-commerce search, as it bridges the lexical gap between user queries and item descriptions, thereby enhancing search performance.Despite recent advancements, current rewriting approaches are still limited by an inadequate comprehension of domain-specific knowledge and a lack of mechanisms for adaptive refinement in response to new or changing queryitem relationships.To overcome these limitations, we propose a large language model (LLM) based Multi-Agent Framework for Adaptive Query Rewriting (MAAQR) in Alipay Search.Initially, we perform knowledge-enhanced fine-tuning to improve the LLM's understanding of query and item semantics.Subsequently, a multiagent collaborative rewriting architecture is employed to enhance rewrite quality and adaptability.MAAQR has been successfully deployed to serve Alipay's mini-app search since December 2024.Through offline experiments and online A/B testing, MAAQR significantly improves click-through rates (CTR) and the number of transactions for target queries, while substantially reducing the zero-results rate (ZRR).

Relevance modeling plays a crucial role in e-commerce search engines, striving to identify the utmost pertinent items corresponding to a given search query. With the rapid advancement of pre-trained large language models (LLMs), recent endeavors have leveraged the capabilities of LLMs in relevance modeling, resulting in enhanced performance. This is usually done through the process of fine-tuning LLMs on specifically annotated datasets to determine the relevance between queries and items. However, there are two limitations when LLMs are naively employed for relevance modeling through fine-tuning and inference. First, it is not inherently efficient for performing nuanced tasks beyond simple yes or no answers, such as assessing search relevance. It may therefore tend to be overconfident and struggle to distinguish fine-grained degrees of relevance (e.g., strong relevance, weak relevance, irrelevance) used in search engines. Second, it exhibits significant performance degradation when confronted with data distribution shift in real-world scenarios. In this paper, we propose a novel Distribution-Aware Robust Learning framework (DaRL) for relevance modeling in Alipay Search. Specifically, we design an effective loss function to enhance the discriminability of LLM-based relevance modeling across various fine-grained degrees of query-item relevance. To improve the generalizability of LLM-based relevance modeling, we first propose the Distribution-Aware Sample Augmentation (DASA) module. This module utilizes out-of-distribution (OOD) detection techniques to actively select appropriate samples that are not well covered by the original training set for model fine-tuning. Furthermore, we adopt a multi-stage fine-tuning strategy to simultaneously improve in-distribution (ID) and OOD performance, bridging the performance gap between them. DaRL has been deployed online to serve the Alipay's insurance product search. Both offline experiments on real-world industry data and online A/B testing show that DaRL effectively improves the performance of relevance modeling.

In the realm of information retrieval, users often engage in multi-turn interactions with search engines to acquire information, leading to the formation of sequences of user feedback behaviors. Leveraging the session context has proven to be beneficial for inferring user search intent and document ranking. A multitude of approaches have been proposed to exploit in-session context for improved document ranking. Despite these advances, the limitation of historical session data for capturing evolving user intent remains a challenge. In this work, we explore the integration of future contextual information into the session context to enhance document ranking. We present the siamese model optimization framework, comprising a history-conditioned model and a future-aware model. The former processes only the historical behavior sequence, while the latter integrates both historical and anticipated future behaviors. Both models are trained collaboratively using the supervised labels and pseudo labels predicted by the other. The history-conditioned model, referred to as ForeRanker, progressively learns future-relevant information to enhance ranking, while it singly uses historical session at inference time. To mitigate inconsistencies during training, we introduce the peer knowledge distillation method with a dynamic gating mechanism, allowing models to selectively incorporate contextual information. Experimental results on benchmark datasets demonstrate the effectiveness of our ForeRanker, showcasing its superior performance compared to existing methods.

The search system aims to help users quickly find items according to queries they enter, which includes the retrieval and ranking modules. Traditional retrieval is a multi-stage process, including indexing and sorting, which cannot be optimized end-to-end. With the real data about mini-apps in the Alipay search, we find that many complex queries fail to display the relevant mini-apps, seriously threatening users' search experience. To address the challenges, we propose a Large Language Model-based Generative Retrieval (LLMGR) approach for retrieving mini-app candidates. The information of the mini-apps is encoded into the large model, and the title of the mini-app is directly generated. Through the online A/B test in Alipay search, LLMGR as a supplementary source has statistically significant improvements in the Click-Through Rate (CTR) of the search system compared to traditional methods. In this paper, we have deployed a novel retrieval method for the Alipay search system and demonstrated that generative retrieval methods based on LLM can improve the performance of search system, particularly for complex queries, which have an average increase of 0.2% in CTR.

Session search involves a series of interactive queries and actions to fulfill user's complex information need. Current strategies typically prioritize sequential modeling for deep semantic understanding, overlooking the graph structure in interactions. While some approaches focus on capturing structural information, they use a generalized representation for documents, neglecting the word-level semantic modeling. In this paper, we propose Symbolic Graph Ranker (SGR), which aims to take advantage of both text-based and graph-based approaches by leveraging the power of recent Large Language Models (LLMs). Concretely, we first introduce a set of symbolic grammar rules to convert session graph into text. This allows integrating session history, interaction process, and task instruction seamlessly as inputs for the LLM. Moreover, given the natural discrepancy between LLMs pre-trained on textual corpora, and the symbolic language we produce using our graph-to-text grammar, our objective is to enhance LLMs' ability to capture graph structures within a textual format. To achieve this, we introduce a set of self-supervised symbolic learning tasks including link prediction, node content generation, and generative contrastive learning, to enable LLMs to capture the topological information from coarse-grained to fine-grained. Experiment results and comprehensive analysis on two benchmark datasets, AOL and Tiangong-ST, confirm the superiority of our approach. Our paradigm also offers a novel and effective methodology that bridges the gap between traditional search strategies and modern LLMs.

Relevance modeling aims to locate desirable items for corresponding queries, which is crucial for search engines to ensure user experience. Although most conventional approaches address this problem by assessing the semantic similarity between the query and item, pure semantic matching is not everything. In reality, auxiliary query-item interactions extracted from user historical behavior data of the search log could provide hints to reveal users' search intents further. Drawing inspiration from this, we devise a novel Behavior Augmented Relevance Learning model for Alipay Search (BARL-ASe) that leverages neighbor queries of target item and neighbor items of target query to complement target query-item semantic matching. Specifically, our model builds multi-level co-attention for distilling coarse-grained and fine-grained semantic representations from both neighbor and target views. The model subsequently employs neighbor-target self-supervised learning to improve the accuracy and robustness of BARL-ASe by strengthening representation and logit learning. Furthermore, we discuss how to deal with the long-tail query-item matching of the mini apps search scenario of Alipay practically. Experiments on real-world industry data and online A/B testing demonstrate our proposal achieves promising performance with low latency.