Social media platforms, particularly Twitter, have emerged as vital media for organizing online protests worldwide. During protests, users on social media share different narratives, often coordinated to share collective opinions and obtain widespread reach. In this paper, we focus on the communities formed during a protest and the collective narratives they share, using the protest on the enactment of the Citizenship Amendment Act (#CAA) by the Indian Government as a case study. Since #CAA protest led to divergent discourse in the country, we first classify the users into opposing stances, i.e., protesters (who opposed the Act) and counter-protesters (who supported it) in an unsupervised manner. Next, we identify the coordinated communities in the opposing stances and examine the collective narratives shared by coordinated communities of opposing stances. We use content-based metrics to identify user coordination, including hashtags, mentions, and retweets. Our results suggest mention as the strongest metric for coordination across the opposing stances. Next, we decipher the collective narratives in the opposing stances using an unsupervised narrative detection framework and found call-to-action, on-ground activity, grievances sharing, questioning, and skepticism narratives in the protest tweets. We analyze the strength of the different coordinated communities using network measures, and perform inauthentic activity analysis on the most coordinated communities on both sides. Our findings also suggest that coordinated communities, which were highly inauthentic, showed the highest clustering coefficient towards a greater extent of coordination.

The default approach to deal with the enormous size and limited accessibility of many Web and social media networks is to sample one or more subnetworks from a conceptually unbounded unknown network. Clearly, the extracted subnetworks will crucially depend on the sampling scheme. Motivated by studies of homophily and opinion formation, we propose a variant of snowball sampling designed to prioritize the inclusion of entire cohesive communities rather than any kind of representativeness, breadth, or depth of coverage. The method is illustrated on a concrete example, and experiments on synthetic networks suggest that it behaves as desired.

The pursuit of habit building is challenging, and most people struggle with it. Research on successful habit formation is mainly based on small human trials focusing on the same habit for all the participants as conducting long-term heterogonous habit studies can be logistically expensive. With the advent of self-help, there has been an increase in online communities and applications that are centered around habit building and logging. Habit building applications can provide large-scale data on real-world habit building attempts and unveil the commonalities among successful ones. We collect public data on stickk.com, which allows users to track progress on habit building attempts called commitments. A commitment can have an external referee, regular check-ins about the progress, and a monetary stake in case of failure. Our data consists of 742,923 users and 397,456 commitments. In addition to the dataset, rooted in theories like Fresh Start Effect, Accountablity, and Loss Aversion, we ask questions about how commitment properties like start date, external accountability, monitory stake, and pursuing multiple habits together affects the odds of success. We found that people tend to start habits on temporal landmarks, but that does not affect the probability of their success. Practices like accountability and stakes are not often used but are strong determents of success. Commitments of 6 to 8 weeks in length, weekly reporting with an external referee, and a monetary amount at stake tend to be most successful. Finally, around 40% of all commitments are attempted simultaneously with other goals. Simultaneous attempts of pursuing commitments may fail early, but if pursued through the initial phase, they are statistically more successful than building one habit at a time.

In this paper, we tackle the complex task of analyzing televised debates, with a focus on a prime time news debate show from India. Previous methods, which often relied solely on text, fall short in capturing the multimodal essence of these debates [27]. To address this gap, we introduce a comprehensive automated toolkit that employs advanced computer vision and speech-to-text techniques for large-scale multimedia analysis. Utilizing state-of-the-art computer vision algorithms and speech-to-text methods, we transcribe, diarize, and analyze thousands of YouTube videos of a prime-time television debate show in India. These debates are a central part of Indian media but have been criticized for compromised journalistic integrity and excessive dramatization [18]. Our toolkit provides concrete metrics to assess bias and incivility, capturing a comprehensive multimedia perspective that includes text, audio utterances, and video frames. Our findings reveal significant biases in topic selection and panelist representation, along with alarming levels of incivility. This work offers a scalable, automated approach for future research in multimedia analysis, with profound implications for the quality of public discourse and democratic debate. To catalyze further research in this area, we also release the code, dataset collected and supplemental pdf.1

The COVID-19 pandemic that broke out globally in December 2019 put us all in an unprecedented situation. Social media became a vital source of support and information during the pandemic, as physical interactions were limited by people staying at home. This paper investigates support dynamics and user commitment in an online COVID-19 community of Reddit. We define various support classes and observe them along with user behavior and temporal phases for a coherent in the community. We perform survival analysis using Cox Regression to identify factors influencing a user's commitment to the community. People seeking more emotional and informational support while they are COVID-positive stay longer in the community. Surprisingly, people who give more support in their early phases are less likely to stay. Additionally, contrary to common belief, our findings show that receiving emotional and informational support has little effect on users' longevity in the community. Our results lead to a better understanding of user dynamics related to community support and can directly impact moderators and platform owners in designing community guidelines and incentive structures.

Deaths due to drug overdose in the US have doubled in the last decade. Drug-related content on social media has also exploded in the same time frame. The pseudo-anonymous nature of social media platforms enables users to discourse about taboo and sometimes illegal topics like drug consumption. User-generated content (UGC) about drugs on social media can be used as an online proxy to detect offline drug consumption. UGC also gets exposed to the praise and criticism of the community. Law of effect proposes that positive reinforcement on an experience can incentivize the users to engage in the experience repeatedly. Therefore, we hypothesize that positive community feedback on a user's online drug consumption disclosure will increase the probability of the user doing an online drug consumption disclosure post again. To this end, we collect data from 10 drug-related subreddits. First, we build a deep learning model to classify UGC as indicative of drug consumption offline or not, and analyze the extent of such activities. Further, we use matching-based causal inference techniques to unravel community feedback's effect on users' future drug consumption behavior. We discover that 84% of posts and 55% comments on drug-related subreddits indicate real-life drug consumption. Users who get positive feedback generate up to two times more drugs consumption content in the future. Finally, we conducted an anonymous user study on drug-related subreddits to compare members' opinions with our experimental findings and show that user tends to underestimate the effect community peers can have on their decision to interact with drugs.

Protests and mass mobilization are scarce; however, they may lead to dramatic outcomes when they occur. Social media such as Twitter has become a center point for the organization and development of online protests worldwide. It becomes crucial to decipher various narratives shared during an online protest to understand people's perceptions. In this work, we propose an unsupervised clustering-based framework to understand the narratives present in a given online protest. Through a comparative analysis of tweet clusters in 3 protests around government policy bills, we contribute novel insights about narratives shared during an online protest. Across case studies of government policy-induced online protests in India and the United Kingdom, we found familiar mass mo-bilization narratives across protests. We found reports of on-ground activities and call-to-action for people's participation narrative clusters in all three protests under study. We also found protest-centric narratives in different protests, such as skepticism around the topic. The results from our analysis can be used to understand and compare people's perceptions of future mass mobilizations.

Non-financial incentives in the form of awards often act as a driver of positive reinforcement and elevation of social status in the offline world. The elevated social status results in people becoming more active, aligning to a change in the communities' expectations. However, the impact in terms of longevity of social influence and community acceptance of leaders of these incentives in the form of awards are not well-understood in the online world. Our work aims to shed light on the impact of these awards on the awardee and the community. We focus on three large subreddits with a snapshot of 219K posts and 5.8 million comments contributed by 88K Reddit users who received 14,146 awards. Our work establishes that the behaviour of awardees change statistically significantly for a short time after getting an award; however, the change is ephemeral since the awardees return to their pre-award behaviour within days. Additionally, via a user survey, we identified a long-lasting impact of awards-we found that the community's stance softened towards awardees.

Twitter has emerged as a prominent social media platform for activism and counterpublic narratives. The counterpublics leverage hashtags to build a diverse support network and share content on a global platform that counters the dominant narrative. This paper applies the framework of connective action on the counter-narrative campaign over the cause of death of #SushantSinghRajput. We combine descriptive network, modularity, and hashtag based topical analysis to identify three major mechanisms underlying the campaign: generative role taking, hashtag-based narratives and formation of alignment network towards a common cause. Using the case study of #SushantSinghRajput, we highlight how connective action framework can be used to identify different strategies adopted by counterpublics for the emergence of connective action.

Social media has grown exponentially in a short period, coming to the forefront of communications and online interactions. Despite their rapid growth, social media platforms have been unable to scale to different languages globally and remain inaccessible to many. In this paper, we characterize Koo, a multilingual micro-blogging site that rose in popularity in 2021, as an Indian alternative to Twitter. We collected a dataset of 4.07 million users, 163.12 million follower-following relationships, and their content and activity across 12 languages. We study the user demographic along the lines of language, location, gender, and profession. The prominent presence of Indian languages in the discourse on Koo indicates the platform's success in promoting regional languages. We observe Koo's follower-following network to be much denser than Twitter's, comprising of closely-knit linguistic communities. An N-gram analysis of posts on Koo shows a #KooVsTwitter rhetoric, revealing the debate comparing the two platforms. Our characterization highlights the dynamics of the multilingual social network and its diverse Indian user base.

The paradigm shift in the consumption of news via online platforms has cultivated the growth of digital journalism. Contrary to traditional media, lowering entry barriers and enabling everyone to be part of content creation have disabled the concept of centralized gatekeeping in digital journalism. This in turn has triggered the production of fake news. Current studies have made a significant effort towards multimodal fake news detection with less emphasis on exploring the discordance between the different multimedia present in a news article. We hypothesize that fabrication of either modality will lead to dissonance between the modalities, and resulting in misrepresented, misinterpreted and misleading news. In this paper, we inspect the authenticity of news coming from online media outlets by exploiting relationship (discordance) between the textual and multiple visual cues. We develop an inter-modality discordance based fake news detection framework to achieve the goal. The modal-specific discriminative features are learned, employing the cross-entropy loss and a modified version of contrastive loss that explores the inter-modality discordance. To the best of our knowledge, this is the first work that leverages information from different components of the news article (i.e., headline, body, and multiple images) for multimodal fake news detection. We conduct extensive experiments on the real-world datasets to show that our approach outperforms the state-of-the-art by an average F1-score of 6.3%.

Massively Multiplayer Online Role-Playing Games (MMORPGs) are persistent virtual environments where millions of players interact in an online manner. We study the problem of player churn and social contagion using MMORPG game logs by analyzing the impact of a node's churn behavior on its immediate neighborhood or group. The two key research questions in this paper are - When an active node, ego, becomes dormant, what is the impact on the activity behavior of ego's immediate neighbor, alter, 1) based on ego's characteristics and ego's relationship with alter and 2) based on the activity behavior of alter's remaining neighbors. We use a supervised learning framework to study the impact of player churn and social contagion. Experimental results show that the classification models perform substantially better than random for both the research problems. Finally, we use a data-driven approach to propose a player typology based on degree of socialization and analyze churn behavior among these player types. Experimental results show that the loner player type is much more likely to churn than the socializer player types and as the degree of socialization decreases among socializers, the propensity to churn increases.

Social dynamics are based on human needs for trust, support, resource sharing, irrespective of whether they operate in real life or in a virtual setting. Massively multiplayer online role-playing games (MMORPGS) serve as enablers of leisurely social activity and are important tools for social interactions. Past research has shown that socially dense gaming environments like MMORPGs can be used to study important social phenomena, which may operate in real life, too. We describe the process of social exploration to entail the following components 1) finding the balance between personal and social time 2) making choice between a large number of weak ties or few strong social ties. 3) finding a social group. In general, these are the major determinants of an individual's social life. This paper looks into the phenomenon of social exploration in an activity based online social environment. We study this process through the lens of the following research questions, 1) What are the different social behavior types? 2) Is there a change in a player's social behavior over time? 3) Are certain social behaviors more stable than the others? 4) Can longitudinal research of player behavior help shed light on the social dynamics and processes in the network? We use an unsupervised machine learning approach to come up with 4 different social behavior types - Lone Wolf, Pack Wolf of Small Pack, Pack Wolf of a Large Pack and Social Butterfly. The types represent the degree of socialization of players in the game. Our research reveals that social behaviors change with time. While lone wolf and pack wolf of small pack are more stable social behaviors, pack wolf of large pack and social butterflies are more transient. We also observe that players progressively move from large groups with weak social ties to settle in small groups with stronger ties.

Livestreaming platforms enable content producers, or streamers, to broadcast creative content to a potentially large viewer base. Chatrooms form an integral part of such platforms, enabling viewers to interact both with the streamer, and amongst themselves. Streams with high engagement (many viewers and active chatters) are typically considered engaging, and often promoted to end users by means of recommendation algorithms, and exposed to better monetization opportunities via revenue share from platform advertising, viewer donations, and third-party sponsorships. Given such incentives, some streamers make use of fraudulent means to increase perceived engagement by simulating chatter via fake "chatbots" which can be purchased from shady online marketplaces. This inauthentic engagement can negatively influence recommendation, hurt streamer and viewer trust in the platform, and harm monetization for honest streamers. In this paper, we tackle the novel problem of automating detection of chatbots on livestreaming platforms. To this end, we first formalize the livestreaming chatbot detection problem and characterize differences between botted and genuine chatter behavior observed from a real-world livestreaming chatter dataset collected from Twitch.tv. We then propose SHERLOCK, which posits a two-stage approach of detecting chatbotted streams, and subsequently detecting the constituent chatbots. Finally, we demonstrate effectiveness on both real and synthetic data: to this end, we propose a novel strategy for collecting labeled, synthetic chatter dataset (typically unavailable) from such platforms, enabling evaluation of proposed detection approaches against chatbot behaviors with varying signatures. Our approach achieves .97 precision/recall on the real-world dataset, and .80+ F1 scores across most simulated attack settings.

Stack Overflow, a Q&A site on programming, awards reputation points and badges (game elements) to users on performing various actions. Situating our work in Digital Signaling Theory, we investigate the role of these game elements in characterizing social qualities (specifically, popularity and impact) of its users. We operationalize these attributes using common metrics and apply statistical modeling to empirically quantify and validate the strength of these signals. Our results are based on a rich dataset of 3,831,147 users and their activities spanning nearly a decade since the site's inception in 2008. We present evidence that certain non-trivial badges, reputation scores and age of the user on the site positively correlate with popularity and impact. Further, we find that the presence of costly to earn and hard to observe signals qualitatively differentiates highly impactful users from highly popular users.

User timelines in Online Social Media (OSM) remains filled with a significant amount of information received from followees. Given that content posted by followee is not under user's control, this information may not always be relevant. If there is large presence of not so relevant content, then a user may end up overlooking relevant content, which is undesirable. To address this issue, in the first part of our work, we propose suitable metrics to characterize the user-followee relationship. We find that most of the users choose their followees primarily due to the content that they post (content-conscious behavior, measured by content similarity scores). For a small number of followees, a high degree of social engagement (likes and shares) irrespective of the content posted by them is observed (user-conscious behavior, measured by user affinity scores). We evaluate our proposed approach on 26,516 followees across 100 random users on Twitter who have cumulatively posted 234,403 tweets. We find that on average for 60 % of their followees, users exhibit very low degree of content similarity and social engagement. These findings motivate the second part of our work, where we develop a Followee Management Nudge (FMN) through a browser extension (plugin) that helps users remain more informed about their relationship with each of their followees. In particular, the FMN nudges a user with a list of followees with whom they have least (or never) engaged in the past and also exhibit very low similarity in terms of content, thereby helping a user to make an informed decision (say by unfollowing some of these followees). Results from a preliminary controlled lab study show that 62.5 % of participants find the nudge to be quite useful.

Cybercriminals have leveraged the popularity of a large user base available on Online Social Networks~(OSNs) to spread spam campaigns by propagating phishing URLs, attaching malicious contents, etc. However, another kind of spam attacks using phone numbers has recently become prevalent on OSNs, where spammers advertise phone numbers to attract users» attention and convince them to make a call to these phone numbers. The dynamics of phone number based spam is different from URL-based spam due to an inherent trust associated with a phone number. While previous work has proposed strategies to mitigate URL-based spam attacks, phone number based spam attacks have received less attention.

Extensive research has been conducted to identify, analyze and measure popular topics and public sentiment on Online Social Networks (OSNs) through text, especially during crisis events. However, little work has been done to understand such events through pictures posted on these networks. Given the potential of visual content for influencing users' thoughts and emotions, we perform a large-scale analysis to study and compare popular themes and sentiment across images and textual content posted on Facebook during the terror attacks that took place in Paris in 2015. We propose a generalizable and highly automated 3-tier pipeline which utilizes state-of-the-art computer vision techniques to extract high-level human understandable image descriptors. We used these descriptors to associate themes and sentiment with images, and analyzed over 57,000 images related to the Paris Attacks. We discovered multiple visual themes which were popular in images, but were not identifiable through text. We also uncovered instances of misinformation and false flag (conspiracy) theories among popular image themes, which were not prominent in user-generated textual content. Further, our analysis revealed that while textual content posted after the attacks reflected negative sentiment, images inspired positive sentiment. These findings suggest that large-scale mining of images posted on OSNs during crisis, and other news-making events can significantly augment textual content to understand such events.

Identifying medical persona from a social media post is of paramount importance for drug marketing and pharmacovigilance. In this work, we propose multiple approaches to infer the medical persona associated with a social media post. We pose this as a supervised multi-label text classification problem. The main challenge is to identify the hidden cues in a post that are indicative of a particular persona. We first propose a large set of manually engineered features for this task. Further, we propose multiple neural network based architectures to extract useful features from these posts using pre-trained word embeddings. Our experiments on thousands of blogs and tweets show that the proposed approach results in 7% and 5% gain in F-measure over manual feature engineering based approach for blogs and tweets respectively.

The Islamic State of Iraq and Syria (ISIS) is a Salafi jihadist militant group that has made extensive use of online social media platforms to promulgate its ideologies and evoke many individuals to support the organization. The psycho-sociological background of an individual plays a crucial role in determining his/her vulnerability of being lured into joining the organisation and indulge in terrorist activities, since his/her behavior largely depends on the society s/he was brought up in. Here, we analyse five sociological aspects -- personality, values & ethics, optimism/pessimism, age and gender to understand the psycho-sociological vulnerability of individuals over Twitter. Experimental results suggest that psycho-sociological aspects indeed act as foundation to discover and differentiate between prominent and unobtrusive users in Twitter.

Facebook is the world's largest Online Social Network, having more than 1 billion users. Like most other social networks, Facebook is home to various categories of hostile entities who abuse the platform by posting malicious content. In this paper, we identify and characterize Facebook pages that engage in spreading URLs pointing to malicious domains. We revisit the scope and definition of what is deemed as “malicious” in the modern day Internet, and identify 627 pages publishing untrustworthy information, misleading content, adult and child unsafe content, scams, etc. Our findings revealed that at least 8% of all malicious pages were dedicated to promote a single malicious domain. Studying the temporal posting activity of pages revealed that malicious pages were 1.4 times more active daily than benign pages. We further identified collusive behavior within a set of malicious pages spreading adult and pornographic content. Finally, we attempted to automate the process of detecting malicious Facebook pages by training multiple supervised learning algorithms on our dataset. Artificial neural networks trained on a fixed sized bag-of-words performed the best and achieved an accuracy of 84.13%.

Increasing cyber-security presents an ongoing challenge to security professionals. Research continuously suggests that online users are a weak link in information security. This research explores the relationship between cyber-security and cultural, personality and demographic variables.

Organizations measure their social audience based on the number of users, fans, and followers on social media. Every social media platform has its user identity and a single user is present across varied platforms. Due to the disconnected user profiles, identifying duplicate users across media is non-trivial. There is a need to create a complete view of a user for various applications such as targeting and user profile construction. This view is not easily available due to the individual identities. In this work, we explore the feature space across social media that can be leveraged for intelligent user identity aggregation. Further, we present a two-phased unified identity creation process using our feature analysis, unsupervised candidate selection, and supervised user matching algorithms on four different social networks.

With the growing popularity and usage of online social media services, people now have accounts (some times several) on multiple and diverse services like Facebook, Linked In, Twitter and You Tube. Publicly available information can be used to create a digital footprint of any user using these social media services. Generating such digital footprints can be very useful for personalization, profile management, detecting malicious behavior of users. A very important application of analyzing users' online digital footprints is to protect users from potential privacy and security risks arising from the huge publicly available user information. We extracted information about user identities on different social networks through Social Graph API, Friend Feed, and Profilactic, we collated our own dataset to create the digital footprints of the users. We used username, display name, description, location, profile image, and number of connections to generate the digital footprints of the user. We applied context specific techniques (e.g. Jaro Winkler similarity, Word net based ontologies) to measure the similarity of the user profiles on different social networks. We specifically focused on Twitter and Linked In. In this paper, we present the analysis and results from applying automated classifiers for disambiguating profiles belonging to the same user from different social networks. User ID and Name were found to be the most discriminative features for disambiguating user profiles. Using the most promising set of features and similarity metrics, we achieved accuracy, precision and recall of 98%, 99%, and 96%, respectively.

Short Message Service (SMS) is one of the most frequently used services in the mobile phones, next to calls. In developing countries like India, SMS is the cheapest mode of communication. The advantage of this fact is exploited by the advertising companies to reach masses. The unsolicited SMS messages (a.k.a. spam SMS) generates notifications, thus consuming precious user attention. To formulate spam SMS problem and understand user's needs and preceptions, we conducted an online survey with 458 participants in different cities of India. Most of the survey participants admitted that they are quite annoyed with burst of SMS spams and in-effectiveness of regulatory solutions. However, some participants reported that, they do get useful information from spam SMSes sometime(e.g. discounts at a popular food joint). In this paper, we present design and implementation of a user-centric spam SMS filtering application i.e. SMSAssassin that uses content based machine learning techniques with user generated features to filter unwanted SMSes and reduces the burden of notifications for a mobile user.