Recently, graph contrastive learning (GCL) has attracted considerable attention in social recommendation, owing to its ability to enhance the robustness of node embedding learning against noise and data sparsity. Despite their effectiveness, we argue that existing GCL-based methods remain limited by three key issues: (1) during graph propagation, they rely on uniform neighbor aggregation and non-adaptive embedding readout, leading to suboptimal node representations; (2) when constructing contrastive views, they typically adopt graph augmentations based on stochastic perturbations of graph-structured data, which may undermine model fidelity; (3) during model optimization, they treat all observed instances equally, forgoing the subtle difference of each positive sample at different training periods. To address these limitations, we propose an effective and efficient GCL framework (EGCL) for social recommendation. Specifically, we devise a graph adaptive propagation module to learn informative embeddings of all items and users. Furthermore, we devise an augmentation-free dual CL paradigm, which consists of intra-CL within a single domain and inter-CL between two separate domains. In addition, we develop a self-adaptive weighted supervised learning paradigm and formulate the whole training procedure as a bi-level optimization problem. Extensive experiments are performed on four benchmarks, demonstrating the effectiveness and efficiency of EGCL over recent state-of-the-art recommenders. Our implementation and datasets are available at https://github.com/wubinzzu/EGCL .

Recommender systems aim at helping users to discover interesting items and assisting business owners to obtain more profits. Nonetheless, traditional recommendations fail to explore the varying importance of product characteristics for different product domains. In light of this, we propose a novel probabilistic model for recommendation, which could learn products’ characteristics in a fine-grained manner. Specifically, a user’s preference for a given product is modeled as a combination of visual and functional aspects. To make our method practical in large-scale industrial scenarios, we devise a computationally efficient learning algorithm to optimize VFPMF’s parameters. Experiments on four real-world datasets demonstrate the effectiveness and efficiency of our solution, compared with several state-of-the-art methods.

An effective recommender system can significantly help customers to find desired products and assist business owners to earn more income. Nevertheless, the decision-making process of users is highly complex, not only dependent on the personality and preference of a user, but also complicated by the characteristics of a specific product. For example, for products of different domains (e.g., clothing versus office products), the product aspects that affect a user’s decision are very different. As such, traditional collaborative filtering methods that model only user-item interaction data would deliver unsatisfactory recommendation results. In this work, we focus on fine-grained modeling of product characteristics to improve recommendation quality. Specifically, we first divide a product’s characteristics into visual and functional aspects—i.e., thevisual appearanceandfunctionalityof the product. One insight is that, the visual characteristic is very important for products of visually-aware domain (e.g., clothing), while the functional characteristic plays a more crucial role for visually non-aware domain (e.g., office products). We then contribute a novel probabilistic model, namedVisual and Functional Probabilistic Matrix Factorization(VFPMF), to unify the two factors to estimate user preferences on products. Nevertheless, such an expressive model poses efficiency challenge in parameter learning from implicit feedback. To address the technical challenge, we devise a computationally efficient learning algorithm based on alternating least squares. Furthermore, we provide an online updating procedure of the algorithm, shedding some light on how to adapt our method to real-world recommendation scenario where data continuously streams in. Extensive experiments on four real-word datasets demonstrate the effectiveness of our method with both offline and online protocols.

The rapid growth of Internet services and mobile devices provides an excellent opportunity to satisfy the strong demand for the personalized item or product recommendation. However, with the tremendous increase of users and items, personalized recommender systems still face several challenging problems: (1) the hardness of exploiting sparse implicit feedback; (2) the difficulty of combining heterogeneous data. To cope with these challenges, we propose a gated attentive-autoencoder (GATE) model, which is capable of learning fused hidden representations of items' contents and binary ratings, through a neural gating structure. Based on the fused representations, our model exploits neighboring relations between items to help infer users' preferences. In particular, a word-level and a neighbor-level attention module are integrated with the autoencoder. The word-level attention learns the item hidden representations from items' word sequences, while favoring informative words by assigning larger attention weights. The neighbor-level attention learns the hidden representation of an item's neighborhood by considering its neighbors in a weighted manner. We extensively evaluate our model with several state-of-the-art methods and different validation metrics on four real-world datasets. The experimental results not only demonstrate the effectiveness of our model on top-N recommendation but also provide interpretable results attributed to the attention modules.