Fine-tuning enables large language models (LLMs) to adapt to specific domains, but often compromises their previously established safety alignment. To mitigate the degradation of model safety during fine-tuning, we introduce LookAhead Tuning, a lightweight and effective data-driven approach that preserves safety during fine-tuning. The method introduces two simple strategies that modify training data by previewing partial answer prefixes, thereby minimizing perturbations to the model's initial token distributions and maintaining its built-in safety mechanisms. Comprehensive experiments demonstrate that LookAhead Tuning effectively maintains model safety without sacrificing robust performance on downstream tasks. Our findings position LookAhead Tuning https://github.com/zjunlp/LookAheadTuning as a reliable and efficient solution for the safe and effective adaptation of LLMs.

Large Language Models (LLMs) have demonstrated strong potential for generative recommendation by leveraging rich semantic knowledge. However, existing LLM-based recommender systems struggle to effectively incorporate collaborative filtering (CF) signals, due to a fundamental mismatch between item-level preference modeling in CF and token-level next-token prediction (NTP) optimization in LLMs. Prior approaches typically treat CF as contextual hints or representation bias, and resort to multi-stage training to reduce behavioral–semantic space discrepancies, leaving CF unable to explicitly regulate LLM generation. In this work, we propose Token-level Collaborative Alignment for Recommendation (TCA4Rec), a model-agnostic and plug-and-play framework that establishes an explicit optimization-level interface between CF supervision and LLM generation. TCA4Rec consists of (i) Collaborative Tokenizer, which projects raw item-level CF logits into token-level distributions aligned with the LLM token space, and (ii) Soft Label Alignment, which integrates these CF-informed distributions with one-hot supervision to optimize a soft NTP objective. This design preserves the generative nature of LLM training while enabling collaborative alignment with essential user preference of CF models. We highlight TCA4Rec is compatible with arbitrary traditional CF models and generalizes across a wide range of decoder-based LLM recommender architectures. Moreover, it provides an explicit mechanism to balance behavioral alignment and semantic fluency, yielding generative recommendations that are both accurate and controllable. Extensive experiments demonstrate that TCA4Rec consistently improves recommendation performance across a broad spectrum of CF models and LLM-based recommender systems. Our code is available at https://github.com/critical88/TCA4Rec

Implicit feedback is central to modern recommender systems but is inherently noisy, often impairing model training and degrading user experience. At scale, such noise can mislead learning processes, reducing both recommendation accuracy and platform value. Existing denoising strategies typically overlook the entity-specific nature of noise while introducing high computational costs and complex hyperparameter tuning. To address these challenges, we propose EARD (Entity-Aware Reliability-Driven Denoising), a lightweight framework that shifts the focus from interaction-level signals to entity-level reliability. Motivated by the empirical observation that training loss correlates with noise, EARD quantifies user and item reliability via their average training losses as a proxy for reputation, and integrates these entity-level factors with interaction-level confidence. The framework is model-agnostic, computationally efficient, and requires only two intuitive hyperparameters. Extensive experiments across multiple datasets and backbone models demonstrate that EARD yields substantial improvements over state-of-the-art baselines (e.g., up to 27.01% gain in NDCG@50), while incurring negligible additional computational cost. Comprehensive ablation studies and mechanism analyses further confirm EARD's robustness to hyperparameter choices and its practical scalability. These results highlight the importance of entity-aware reliability modeling for denoising implicit feedback and pave the way for more robust recommendation research.

This is a corrigendum for the article “One Model for All: Large Language Models are Domain-Agnostic Recommendation Systems” published in ACM Trans. Inf. Syst . 43, 5, Article 118 (July 2025), 27 pages.

Enhancing the mathematical reasoning of large language models (LLMs) demands high-quality training data, yet conventional methods face critical challenges in scalability, cost, and data reliability. To address these limitations, we propose a novel program-assisted synthesis framework that systematically generates a high-quality mathematical corpus with guaranteed diversity, complexity, and correctness. This framework integrates mathematical knowledge systems and domain-specific tools to create executable programs. These programs are then translated into natural language problem-solution pairs and vetted by a bilateral validation mechanism that verifies solution correctness against program outputs and ensures program-problem consistency. We have generated 12.3 million such problem-solving triples. Experiments demonstrate that models fine-tuned on our data significantly improve their inference capabilities, achieving state-of-the-art performance on several benchmark datasets and showcasing the effectiveness of our synthesis approach.

In this paper, we seek to carefully prompt a Large Language Model (LLM) with domain-level knowledge as a better marketing-oriented knowledge miner for marketing-oriented knowledge graph construction, which is non-trivial, suffering from several inevitable issues in real-world marketing scenarios, i.e., uncontrollable relation generation of LLMs, insufficient prompting ability of a single prompt, unaffordable deployment cost of LLMs. To this end, we propose PAIR, a novel Progressive prompting Augmented mIning fRamework for harvesting marketing-oriented knowledge graph with LLMs. In particular, we reduce the pure relation generation to an LLM-based adaptive relation filtering process through knowledge-empowered prompting technique. Next, we steer LLMs for entity expansion with progressive prompting augmentation, followed by a reliable aggregation with comprehensive consideration of both self-consistency and semantic relatedness. In terms of online serving, we specialize in a small and white-box PAIR (i.e., LightPAIR), which is fine-tuned with a high-quality corpus provided by a strong teacher-LLM. Extensive experiments and practical applications in audience targeting verify the effectiveness of the proposed (Light)PAIR.

Zero-shot composed image retrieval (ZS-CIR) is a rapidly growing area with significant practical applications, allowing users to retrieve a target image by providing a reference image and a relative caption describing the desired modifications. Existing ZS-CIR methods often struggle to capture fine-grained changes and integrate visual and semantic information effectively. They primarily rely on either transforming the multimodal query into a single text using image-to-text models or employing large language models for target image description generation, approaches that often fail to capture complementary visual information and complete semantic context. To address these limitations, we propose a novel Fine-Grained Zero-Shot Composed Image Retrieval method with Complementary VisualSemantic Integration (CVSI). Specifically, CVSI leverages three key components: (1) Visual Information Extraction, which not only extracts global image features but also uses a pre-trained mapping network to convert the image into a pseudo token, combining it with the modification text and the objects most likely to be added. (2) Semantic Information Extraction, which involves using a pre-trained captioning model to generate multiple captions for the reference image, followed by leveraging an LLM to generate the modified captions and the objects most likely to be added. (3) Complementary Information Retrieval, which integrates information extracted from both the query and database images to retrieve the target image, enabling the system to efficiently handle retrieval queries in a variety of situations. Extensive experiments on three public datasets (e.g., CIRR, CIRCO, and FashionIQ) demonstrate that CVSI significantly outperforms existing state-of-the-art methods. Our code is available at https://github.com/yyc6631/CVSI.

The rapid growth of health insurance and the rising incidence of fraudulent claims underscore the necessity for an efficient and professional claims management system. However, there is a noticeable lack of shared relevant experience from previous research in this field. In response to this challenge, we introduce AntAkso, a robust claims management system specifically designed for health insurance operations within Alipay. AntAkso incorporates a digital and professional management system, achieving a notable decrease in the volume of false claims, reduction in administrative costs, and heightened satisfaction among its policyholders. We begin by highlighting the core components of this system, including the case stratification, hospital recommendation, and case dispatch modules, along with the pivotal algorithms employed, i.e., the fraud detection, recommendation, and robust satisficing algorithms. We also detail the system's implementation and deployment. We substantiate the proposed system's effectiveness and efficiency with empirical evidence from experiments on a large set of real-world health insurance claims data.

In recent years, Graph Neural Networks (GNNs) become very effective methods to utilize graphs and have been applied to many real-world applications, including recommendation, advertisement, and financial fraud detection. In fact, GNNs are mostly trained and test in the environments with the same distribution. However, in the real cases, selection bias are inevitably existed in both the node features and the graph structures, which will lead to serious impact on the GNN performance. Several works of literature have investigated the out-of-distribution (OOD) problem on the feature distribution, but little research specifically studies the effect caused by the bias of graph structure. However, graph structure is very fundamental for GNNs since it greatly affects the message propagation mechanism.

Estimating individual treatment effects (ITE) from observational data is a critical task across various domains. However, many existing works on ITE estimation overlook the influence of hidden confounders, which remain unobserved at the individual unit level. To address this limitation, researchers have utilized graph neural networks to aggregate neighbors' features to capture the hidden confounders and mitigate confounding bias by minimizing the discrepancy of confounder representations between the treated and control groups. Despite the success of these approaches, practical scenarios often treat all features as confounders and involve substantial differences in feature distributions between the treated and control groups. Confusing the adjustment and confounder and enforcing strict balance on the confounder representations could potentially undermine the effectiveness of outcome prediction. To mitigate this issue, we propose a novel framework called the Graph Disentangle Causal model (GDC) to conduct ITE estimation in the network setting. GDC utilizes a causal disentangle module to separate unit features into adjustment and confounder representations. Then we design a graph aggregation module consisting of three distinct graph aggregators to obtain adjustment, confounder, and counterfactual confounder representations. Finally, a causal constraint module is employed to enforce the disentangled representations as true causal factors. The effectiveness of our proposed method is demonstrated by conducting comprehensive experiments on two networked datasets.

Graph Neural Networks (GNNs) have achieved great success in dealing with non-Euclidean graph-structured data and have been widely deployed in many real-world applications. However, their effectiveness is often jeopardized under class-imbalanced training sets. Most existing studies have analyzed class-imbalanced node classification from a supervised learning perspective, they do not fully utilize the large number of unlabeled nodes in semi-supervised scenarios. We claim that the supervised signal is just the tip of the iceberg and a large number of unlabeled nodes have not yet been effectively utilized. In this work, we propose IceBerg, a debiased self-training framework to address the class-imbalanced and few-shot challenges for GNNs at the same time. Specifically, to figure out the Matthew effect and label distribution shift in self-training, we propose Double Balancing, which can largely improve the performance of existing baselines with just a few lines of code as a simple plug-and-play module. Secondly, to enhance the long-range propagation capability of GNNs, we disentangle the propagation and transformation operations of GNNs. Therefore, the weak supervision signals can propagate more effectively to address the few-shot issue. In summary, we find that leveraging unlabeled nodes can significantly enhance the performance of GNNs in class-imbalanced and few-shot scenarios, and even small, surgical modifications can lead to substantial performance improvements. Systematic experiments on benchmark datasets show that our method can deliver considerable performance gain over existing class-imbalanced node classification baselines. Additionally, due to IceBerg's outstanding ability to leverage unsupervised signals, it also achieves state-of-the-art results in few-shot node classification scenarios. The code of IceBerg is available at: https://github.com/ZhixunLEE/IceBerg.

Graph augmentation is the key component to reveal instance-discriminative features of a graph as its rationale—an interpretation for it—in graph contrastive learning (GCL). Existing rationale-aware augmentation mechanisms in GCL frameworks roughly fall into two categories and suffer from inherent limitations: (1) non-heuristic methods with the guidance of domain knowledge to preserve salient features, which require expensive expertise and lack generality, or (2) heuristic augmentations with a co-trained auxiliary model to identify crucial substructures, which face not only the dilemma between system complexity and transformation diversitybut also the instability stemming from the co-training of two separated sub-models. Inspired by recent studies on transformers, we propose self-attentive rationale-guided GCL (SR-GCL), which integrates rationale generator and encoder together, leverages the self-attention values in transformer module as a natural guidance to delineate semantically informative substructures from both node- and edge-wise perspectives, and contrasts on rationale-aware augmented pairs. On real-world biochemistry datasets, visualization results verify the effectiveness and interpretability of self-attentive rationalization, and the performance on downstream tasks demonstrates the state-of-the-art performance of SR-GCL for graph model pre-training. Codes are available at https://github.com/lsh0520/SR-GCL .

In graph classification, the out-of-distribution (OOD) issue is attracting great attention. To address this issue, a prevailing idea is to learn stable features, on the assumption that they are substructures causally determining the label and that their relationship with the label is stable to the distributional uncertainty. In contrast, the complementary parts termed environmental features, fail to determine the label solely and hold varying relationships with the label, thus ascribed to the possible reason for the distribution shift. Existing generalization efforts mainly encourage the model’s insensitivity to environmental features. While the sensitivity to stable features is promising to distinguish the crucial clues from the distributional uncertainty but largely unexplored. A paradigm of simultaneously exploring the sensitivity to stable features and insensitivity to environmental features is until-now lacking to achieve the generalizable graph classification, to the best of our knowledge. In this work, we conjecture that generalizable models should be sensitive to stable features and insensitive to environmental features. To this end, we propose a simple yet effective augmentation strategy for graph classification: Equivariant and Invariant Cross-Data Augmentation (EI-CDA). By employing equivariance, given a pair of input graphs, we first estimate their stable and environmental features via masks. Then, we linearly mix the estimated stable features of two graphs and encourage the model predictions faithfully reflect their mixed semantics. Meanwhile, by using invariance, we swap the estimated environmental features of two graphs and keep the predictions invariant. This simple yet effective strategy endows the models with both sensitivity to stable features and insensitivity to environmental features. Extensive experiments show that EI-CDA significantly improves performance and outperforms leading baselines. Our codes are available at: https://github.com/yongduosui/EI-GNN .

The data sparsity problem has been a long-standing obstacle towards achieving better recommendation performance since it is miserable to estimate the user’s interests from limited historical behaviors. The pre-training paradigm, i.e., learning universal knowledge across a wide spectrum of domains, has increasingly become a new de-facto practice in many fields, especially for adaption to new domains. The merit of this superior generalizability renders it a natural choice to tackle the data sparsity problem for various recommendation scenarios. Hence, several efforts mainly follow masked language modeling or simple data augmentation via contrastive learning to build a pre-trained recommendation model. Our recent work (namely Miracle ) suggests that the common treatment utilizing the masked language modeling is not sufficient for pre-training a recommender system, since a user’s intent could be more complex than predicting the next word or item. The encouraging results demonstrate that the multi-interest modeling could significantly push the frontier of recommender system pre-training. Nevertheless, how to accommodate the temporal dynamics of the user interests seems to be underexplored under both single vector representation and multi-interest schemes. In this article, we aim to incorporate sophisticated temporal information modeling with the current advance in this line. More specifically, we extend Miracle by further considering relative position information and two kinds of relative time interval information jointly when performing multi-interest learning. Then, a sequential process for interest refinement is proposed to learn the subtle nuances of how interests change and shift along the timeline, leading to a more precise representation of user interests. Our extensive experiments on multiple real-world datasets validate the effectiveness of the proposed solution, demonstrating a significant improvement over current state-of-the-art models on these benchmarks. The code is available at https://github.com/WHUIR/Horae .

Sequential recommendation systems aim to predict users’ next likely interaction based on their history. However, these systems face data sparsity and cold-start problems. Utilizing data from other domains, known as multi-domain methods, is useful for alleviating these problems. However, traditional multi-domain methods rely on meaningless ID-based item representation, which makes it difficult to align items with similar meanings from different domains, yielding sup-optimal knowledge transfer. This article introduces LLM-Rec , a framework that utilizes pre-trained Large Language Models (LLMs) for domain-agnostic recommendation. Specifically, we mix user’s behaviors from multiple domains and concatenate item titles into a sentence, then use LLMs for generating user and item representations. By mixing behaviors across different domains, we can exploit the knowledge encoded in LLMs to bridge the semantic across over multi-domain behaviors, thus obtaining semantically rich representations and improving performance in all domains. Furthermore, we explore the underlying reasons why LLMs are effective and investigate whether LLMs can understand the semantic correlations as the recommendation model, and if advanced techniques like scaling laws in NLP also work in recommendations. We conduct extensive experiments with LLMs ranging from 40 M to 6.7 B to answer the above questions and to verify the effectiveness of LLM-Rec in multi-domain recommendation. The source code is available at https://github.com/WHUIR/LLMRec .

Cross-Domain Sequential Recommendation (CDSR) aims to enhance personalized user experiences by leveraging user behaviors across multiple domains. Existing methods primarily focus on fusing information from various domains and modeling global user preferences, but often struggle with negative transfer, where knowledge from one domain impairs recommendation performance in another. For example, a user may enjoy watching sports games in the video domain but have no interest in participating in sports activities. Consequently, this interest does not extend to purchasing related sports gear. In such cases, a recommendation system suggesting sports gear based on the user’s viewing preferences may not elicit a positive response. To tackle this issue, we propose a novel method called Multi-Interest Bridge Recommender (MIBR). In light of the cross-domain scenario, where user preferences are not entirely consistent across domains, we design a Multi-Interest Extraction (MIE) module to capture the diversity of user interests based on a soft clustering approach. In the meantime, we design a cross-domain bridging (CDB) module, with the goal of mitigating the issue of negative transfer. CDB leverages the extracted interests as a bridge for inter-domain information transfer, enabling each domain to adaptively extract relevant information from diverse interests while ignoring unrelated ones. Extensive experiments on three popular datasets reveal MIBR’s significant superiority over baselines, e.g., with up to a 59.27% uplift in terms of HR@10 over C2DSR on the Movie-Book dataset.

Accurate workload forecasting is critical for efficient resource management in cloud computing systems, enabling effective scheduling and autoscaling. Despite recent advances with transformer-based forecasting models, challenges remain due to the non-stationary, nonlinear characteristics of workload time series and the long-term dependencies. In particular, inconsistent performance between long-term history and near-term forecasts hinders long-range predictions. This paper proposes a novel framework leveraging self-supervised multiscale representation learning to capture both long-term and near-term workload patterns. The long-term history is encoded through multiscale representations while the near-term observations are modeled via temporal flow fusion. These representations of different scales are fused using an attention mechanism and characterized with normalizing flows to handle non-Gaussian/non-linear distributions of time series. Extensive experiments on 9 benchmarks demonstrate superiority over existing methods.

Covariance matrix estimation is an important problem in statistics, with wide applications in finance, neuroscience, meteorology, oceanography, and other fields. However, when the data are high-dimensional and constantly generated and updated in a streaming fashion, the covariance matrix estimation faces huge challenges, including the curse of dimensionality and limited memory space. The existing methods either assume sparsity, ignoring any possible common factor among the variables, or obtain poor performance in recovering the covariance matrix directly from sketched data. To address these issues, we propose a novel method - KEEF: Knowledge-based Time and Memory Efficient Covariance Estimator in Factor Model and its extended variation. Our method leverages historical data to train a knowledge-based sketch matrix, which is used to accelerate the factor analysis of streaming data and directly estimates the covariance matrix from the sketched data. We provide theoretical guarantees, showing the advantages of our method in terms of time and space complexity, as well as accuracy. We conduct extensive experiments on synthetic and real-world data, comparing KEEF with several state-of-the-art methods, demonstrating the superior performance of our method.

Recently, the item textual information has been exploited with pre-trained language models (PLMs) to enrich the representations of tail items. The underlying idea is to align the hot items and tail items in terms of the external semantic knowledge covered by the PLM. However, it is non-trivial to eliminate the popularity bias by exploiting the textual semantics. One major obstacle is that the model supervision still counts on the sparse yet binary user behaviors. In the preliminary investigation, we discover that text-based recommendations also suffer from the popularity bias.

Temporal Knowledge Graph (TKG) reasoning is a crucial task that aims to predict future facts based on historical information. In the process of reasoning over TKGs, we identify two types of facts that need to be predicted: 1) recurring facts and 2) unknown facts. While existing models emphasize reasoning about recurring facts, they inadvertently overlook the importance of unknown facts. To make better predictions on both facts, we introduce a novel TKG reasoning model, named Multi-view Recurrent Network (MV-NET), which generates different views to capture reasoning patterns for both recurring and unknown facts. Specifically, MV-NET comprises three views: a recurring history view that captures repetitive features, an exploring history view that focuses on exploring new information for unknown facts, and a full history view that assimilates historical information comprehensively. Then, the historical information of each view is encoded by a multi-view recurrent network. To better integrate the embeddings of three views, we employ an adaptive scoring module, which consists of a query-aware attentive fusion mechanism to incorporate the predicted scores from three views, thus obtaining fused scores for prediction. Extensive experiments on three commonly used datasets demonstrate the superiority of MV-NET compared to many state-of-the-art baselines.

Many distributed training techniques like Parameter Server and AllReduce have been proposed to take advantage of the increasingly large data and rich features. However, stragglers frequently occur in distributed training due to resource contention and hardware heterogeneity, which significantly hampers the training efficiency. Previous works only address part of the stragglers and could not adaptively solve various stragglers in practice. Additionally, it is challenging to use a systematic framework to address all stragglers because different stragglers require diverse data allocation and fault-tolerance mechanisms. Therefore, this paper proposes a unified distributed training framework called AntDT (Ant Distributed Training Framework) to adaptively solve the straggler problems. Firstly, the framework consists of four components, including the Stateful Dynamic Data Sharding service, Monitor, Controller, and Agent. These components work collaboratively to efficiently distribute workloads and provide a range of pre-defined straggler mitigation methods with fault tolerance, thereby hiding messy details of data allocation and fault handling. Secondly, the framework provides a high degree of flexibility, allowing for the customization of straggler mitigation solutions based on the specific circumstances of the cluster. Leveraging this flexibility, we introduce two straggler mitigation solutions, namely AntDT-ND for non-dedicated clusters and AntDT-DD for dedicated clusters, as practical examples to resolve various types of stragglers at Ant Group. Justified by our comprehensive experiments and industrial deployment statistics, AntDT outperforms other SOTA methods more than 3 × in terms of training efficiency. Additionally, in Alipay's homepage recommendation scenario, using AntDT reduces the training duration of the ranking model from 27.8 hours to just 5.4 hours.

Customer segmentation plays a crucial role in credit risk assessment by dividing users into specific risk levels based on their credit scores. Previous methods fail to comprehensively consider the stability in the segmentation process, resulting in frequent changes and inconsistencies in users' risk levels over time. This increases potential risks to a company. To this end, this paper at first introduces and formalizes the concept of stability regret in the segmentation process. However, evaluating stability is challenging due to its black-box nature and the computational burden posed by vast user data sets. To address these challenges, this paper proposes a large-scale stable customer segmentation approach named LASCA. LASCA consists of two phases: high-quality dataset construction (HDC) and reliable data-driven optimization (RDO). Specifically, HDC utilizes an evolutionary algorithm to collect high-quality binning solutions. RDO subsequently builds a reliable surrogate model to search for the most stable binning solution based on the collected dataset. Extensive experiments conducted on real-world large-scale datasets (up to 0.8 billion) show that LASCA surpasses the state-of-the-art binning methods in finding the most stable binning solution. Notably, HDC greatly enhances data quality by 50%. RDO efficiently discovers more stable binning solutions with a 36% improvement in stability, accelerating the optimization process by 25 times via data-driven evaluation. Currently, LASCA has been successfully deployed in the large-scale credit risk assessment system of Alipay.

The fraudulent insurance claim is critical for the insurance industry.Insurance companies or agency platforms aim to confidently estimate the fraud risk of claims by gathering data from various sources.Although more data sources can improve the estimation accuracy, they inevitably lead to increased costs.Therefore, a great challenge of fraud risk verification lies in well balancing these two aspects.To this end, this paper proposes a framework named cost-efficient fraud risk optimization with submodularity (CEROS) to optimize the process of fraud risk verification.CEROS efficiently allocates investigation resources across multiple information sources, balancing the trade-off between accuracy and cost.CEROS consists of two parts that we propose: a submodular set-wise classification model * Equal Contribution.

Recently, Large Language Models (LLMs) have shown significant potential in addressing the isolation issues faced by recommender systems. However, despite performance comparable to traditional recommenders, the current methods are cost-prohibitive for industrial applications. Consequently, existing LLM-based methods still need to catch up regarding effectiveness and efficiency. To tackle the above challenges, we present an LLM-enhanced recommendation framework named ReLand, which leverages Retrieval to effortlessly integrate Large language models’ insights into industrial recommenders. Specifically, ReLand employs LLMs to perform generative recommendations on sampled users (a.k.a., seed users), thereby constructing an LLM Reasoning Pool. Subsequently, we leverage retrieval to attach reliable recommendation rationales for the entire user base, ultimately effectively improving recommendation performance. Extensive offline and online experiments validate the effectiveness of ReLand. Since January 2024, ReLand has been deployed in the recommender system of Alipay, achieving statistically significant improvements of 3.19% in CTR and 1.08% in CVR.

With the rise of large language models (LLMs), recent works have leveraged LLMs to improve the performance of click-through rate (CTR) prediction. However, we argue that a critical obstacle remains in deploying LLMs for practical use: the efficiency of LLMs when processing long textual user behaviors. As user sequences grow longer, the current efficiency of LLMs is inadequate for training on billions of users and items. To break through the efficiency barrier of LLMs, we propose Behavior Aggregated Hierarchical Encoding (BAHE) to enhance the efficiency of LLM-based CTR modeling. Specifically, BAHE proposes a novel hierarchical architecture that decouples the encoding of user behaviors from inter-behavior interactions. Firstly, to prevent computational redundancy from repeated encoding of identical user behaviors, BAHE employs the LLM's pre-trained shallow layers to extract embeddings of the most granular, atomic user behaviors from extensive user sequences and stores them in the offline database. Subsequently, the deeper, trainable layers of the LLM facilitate intricate inter-behavior interactions, thereby generating comprehensive user embeddings. This separation allows the learning of high-level user representations to be independent of low-level behavior encoding, significantly reducing computational complexity. Finally, these refined user embeddings, in conjunction with correspondingly processed item embeddings, are incorporated into the CTR model to compute the CTR scores. Extensive experimental results show that BAHE reduces training time and memory by five times for CTR models using LLMs, especially with longer user sequences. BAHE has been deployed in a real-world system, allowing for daily updates of 50 million CTR data on 8 A100 GPUs, making LLMs practical for industrial CTR prediction.

Click-through rate (CTR) prediction plays a crucial role in recommendation systems, with significant impact on user experience and platform revenue generation. Despite the various public CTR datasets available due to increasing interest from both academia and industry, these datasets have limitations. They cover a limited range of scenarios and predominantly focus on ID-based features, neglecting the vital role of multi-modal features for effective multi-scenario CTR prediction. Moreover, their scale is modest compared to real-world industrial datasets, hindering robust and comprehensive evaluation of complex models. To address these challenges, we introduce a large-scale Multi-Scenario Multi-Modal CTR dataset named AntM2 C, built from real industrial data from Alipay. This dataset offers an impressive breadth and depth of information, covering CTR data from four diverse business scenarios, including advertisements, consumer coupons, mini-programs, and videos. Unlike existing datasets, AntM2 C provides not only ID-based features but also five textual features and one image feature for both users and items, supporting more delicate multi-modal CTR prediction. AntM2 C is also substantially larger than existing datasets, comprising 100 million CTR data. This scale allows for robust and comprehensive evaluation and comparison of CTR prediction models. We employ AntM2 C to construct several typical CTR tasks, including multi-scenario modeling, item and user cold-start modeling, and multi-modal modeling. Initial experiments and comparisons with baseline methods have shown that AntM2 C presents both new challenges and opportunities for CTR models, with the potential to significantly advance CTR research. The AntM2 C dataset is available at https://www.atecup.cn/OfficalDataSet.

Recommender systems are widely used in various online platforms. In the context of sequential recommendation, it is essential to accurately capture the chronological patterns in user activities to generate relevant recommendations. Conventional ID-based sequential recommenders have shown promise but lack comprehensive real-world knowledge about items, limiting their effectiveness. Recent advancements in Large Language Models (LLMs) offer the potential to bridge this gap by leveraging the extensive real-world knowledge encapsulated in LLMs. However, integrating LLMs into sequential recommender systems comes with its own challenges, including inadequate representation of sequential behavior patterns and long inference latency. In this paper, we propose SeRALM (Enhancing Sequential Recommenders with Augmented Knowledge from Aligned Large Language Models) to address these challenges. SeRALM integrates LLMs with conventional ID-based sequential recommenders for sequential recommendation tasks. We combine text-format knowledge generated by LLMs with item IDs and feed this enriched data into ID-based recommenders, benefitting from the strengths of both paradigms. Moreover, we develop a theoretically underpinned alignment training method to refine LLMs' generation using feedback from ID-based recommenders for better knowledge augmentation. We also present an asynchronous technique to expedite the alignment training process. Experimental results on public benchmarks demonstrate that SeRALM significantly improves the performances of ID-based sequential recommenders. Further, a series of ablation studies and analyses corroborate SeRALM's proficiency in steering LLMs to generate more pertinent and advantageous knowledge across diverse scenarios.

The importance of incorporating interpretability into machine learning models has been increasingly emphasized. While previous literature has typically focused on feature level interpretability, such as analyzing which features are important and how they influence the final decision, real-world applications often require domain level interpretability, which relates to a group of features. Domain-level interpretability holds the potential for enhanced informativeness and comprehensibility. Unfortunately, there has been limited research in this direction. In this paper, we address this issue and introduce our proposed method DIDE, which obtains domain-level interpretability from domain-specific latent embeddings. To enhance the effectiveness of the framework, we draw inspiration from the gradient smooth philosophy and propose noisy injection in the embedding space, resulting in smoothed interpretability. We conduct extensive experiments to validate the effectiveness of DIDE, and demonstrate its applications in assisting daily business tasks in Alipay.

To help merchants/customers to provide/access a variety of services through miniapps, online service platforms have occupied a critical position in the effective content delivery, in which how to recommend items in the new domain launched by the service provider for customers has become more urgent. However, the non-negligible gap between the source and diversified target domains poses a considerable challenge to cross-domain recommendation systems, which often leads to performance bottlenecks in industrial settings. While entity graphs have the potential to serve as a bridge between domains, rudimentary utilization still fail to distill useful knowledge and even induce the negative transfer issue. To this end, we propose PEACE, a Prototype lEarning Augmented transferable framework for Cross-domain rEcommendation. For domain gap bridging, PEACE is built upon a multi-interest and entity-oriented pre-training architecture which could not only benefit the learning of generalized knowledge in a multi-granularity manner, but also help leverage more structural information in the entity graph. Then, we bring the prototype learning into the pre-training over source domains, so that representations of users and items are greatly improved by the contrastive prototype learning module and the prototype enhanced attention mechanism for adaptive knowledge utilization. To ease the pressure of online serving, PEACE is deployed in a lightweight manner, and significant performance improvements are observed in both online and offline environments.

The rapid development of graph neural networks (GNNs) encourages the rising of link prediction, achieving promising performance with various applications. Unfortunately, through a comprehensive analysis, we surprisingly find that current link predictors with dynamic negative samplers (DNSs) suffer from the migration phenomenon between ''easy'' and ''hard'' samples, which goes against the preference of DNS of choosing "hard" negatives, thus severely hindering capability. Towards this end, we propose the MeBNS framework, serving as a general plugin that can potentially improve current negative sampling based link predictors. In particular, we elaborately devise a Meta-learning Supported Teacher-student GNN (MST-GNN) that is not only built upon teacher-student architecture for alleviating the migration between ''easy'' and ''hard'' samples but also equipped with a meta learning based sample re-weighting module for helping the student GNN distinguish ''hard'' samples in a fine-grained manner. To effectively guide the learning of MST-GNN, we prepare a Structure enhanced Training Data Generator (STD-Generator) and an Uncertainty based Meta Data Collector (UMD-Collector) for supporting the teacher and student GNN, respectively. Extensive experiments show that the MeBNS achieves remarkable performance across six link prediction benchmark datasets.

Causal effect estimation from networked observational data encounters notable challenges, primarily hidden confounders arising from network structure, or spillover effects that influence unit's outcomes based on neighboring treatment assignments. Existing graph neural network (GNN)-based methods have endeavored to address these challenges, utilizing the GNN's message-passing mechanism to capture hidden confounders or model spillover effects. However, they mainly focus on transductive causal effect learning on a single networked data, limiting their efficacy in inductive settings for real-world applications where networked data often originates from multiple environments influenced by potentially varying time or geographical regions. In light of this, we introduce the principle of invariance to the task of causal effect estimation on networked data, culminating in our Invariant Graph Learning (IGL) framework. Specifically, it first generates multiple networked data to simulate diverse environments from a given observational data. Then it further encourages the model to learn environment-invariant representations for confounders and spillover effects. Such a design enables the model to extrapolate beyond a single observed environment, thereby improving the performance of causal effect estimation in potential new environments. Extensive experiments on two real-world datasets demonstrates the superiority of our approach.

Large language models (LLMs) open up new horizons for sequential recommendations, owing to their remarkable language comprehension and generation capabilities. However, there are still numerous challenges that should be addressed to successfully implement sequential recommendations empowered by LLMs. Firstly, user behavior patterns are often complex, and relying solely on one-step reasoning from LLMs may lead to incorrect or task-irrelevant responses. Secondly, the prohibitively resource requirements of LLM (e.g., ChatGPT-175B) are overwhelmingly high and impractical for real sequential recommender systems. In this paper, we propose a novel Step-by-step knowLedge dIstillation fraMework for recommendation (SLIM), paving a promising path for sequential recommenders to enjoy the exceptional reasoning capabilities of LLMs in a "slim" (i.e. resource-efficient) manner. We introduce CoT prompting based on user behavior sequences for the larger teacher model. The rationales generated by the teacher model are then utilized as labels to distill the downstream smaller student model (e.g., LLaMA2-7B). In this way, the student model acquires the step-by-step reasoning capabilities in recommendation tasks. We encode the generated rationales from the student model into a dense vector, which empowers recommendation in both ID-based and ID-agnostic scenarios. Extensive experiments demonstrate the effectiveness of SLIM over state-of-the-art baselines, and further analysis showcasing its ability to generate meaningful recommendation reasoning at affordable costs.

Graph neural networks (GNNs) have gained popularity in modeling various complex networks, e.g., social network and webpage network. Despite the promising accuracy, the confidences of GNNs are shown to be miscalibrated, indicating limited awareness of prediction uncertainty and harming the reliability of model decisions. Existing calibration methods primarily focus on improving GNN models, e.g., adding regularization during training or introducing temperature scaling after training. In this paper, we argue that the miscalibration of GNNs may stem from the graph data and can be alleviated through topology modification. To support this motivation, we conduct data observations by examining the impacts ofdecisive andhomophilic edges on calibration performance, where decisive edges play a critical role in GNN predictions and homophilic edges connect nodes of the same class. By assigning larger weights to these edges in the adjacency matrix, we observe an improvement in calibration performance without sacrificing classification accuracy. This suggests the potential of a data-centric approach for calibrating GNNs. Motivated by our observations, we propose Data-centric Graph Calibration (DCGC), which uses two edge weighting modules to adjust the input graph for GNN calibration. The first module learns the weights of decisive edges by parameterizing the adjacency matrix and enabling backpropagation of the prediction loss to edge weights. This emphasizes critical edges that fit the prediction needs. The second module computes weights for homophilic edges based on predicted label distributions, assigning larger weights to edges with stronger homophily. These modifications operate at the data level and can be easily integrated with temperature scaling-based methods for better calibration. Experimental results on 8 benchmark datasets demonstrate that DCGC achieves state-of-the-art calibration performance, with an average relative improvement of 36.4% in ECE, while maintaining or even slightly improving classification accuracy. Ablation studies and hyper-parameter analysis further validate the effectiveness and robustness of our proposed method DCGC. Code and data are available at https://github.com/BUPT-GAMMA/DCGC.

Based on the diversified application scenarios at Ant Group, we built the Ant Knowledge Graph Platform (AKGP). It has constructed numerous domain-specific knowledge graphs related to merchants, companies, accounts, products, and more. AKGP manages trillions of structured knowledge graphs, serving search, recommendation, risk control and other businesses. However, as the demand increasing for various workloads such as graph pattern matching, graph representation learning, and cross-domain knowledge reuse, the existing warehouse systems based on relational DBMS or graph databases are unable to meet the requirements. To address these issues, we propose KGFabric, an industrial-scale knowledge graph management system built on the distributed file system (DFS). KGFabric offers a nearline knowledge storage engine that utilizes a Semantic-enhanced Programmable Graph (SPG) model, which is compatible with the Labeled Property Graph (LPG) model. The data is persistently stored in DFS, such as HDFS, which leverages the POSIX file system API, making it suitable for deployment in multi-cloud environment at low cost. KGFabric provides a native graph-based and hybrid storage format that can serve as a shared backend for parallel graph computing systems, significantly accelerating the analysis of multi-workload. Additionally, KGFabric includes a graph fabric framework that minimizes data duplication and guarantees data security. KGFabric is able to manage Peta-scale data and has supported graph fabric and analysis with over 100 billion relations at Ant Group. We conduct experiments on various datasets to evaluate the performance of KGFabric. Compared with popular relational DBMS and graph databases, the storage space for semantic relations is reduced by over 90%. The performance of graph fabric improves by 21× in real-world workloads. In multi-hop semantic graph analysis, KGFabric enhances performance by 100×.

Autoscaling is a critical mechanism in cloud computing, enabling the autonomous adjustment of computing resources in response to dynamic workloads. This is particularly valuable for co-located, long-running applications with diverse workload patterns. The primary objective of autoscaling is to regulate resource utilization at a desired level, effectively balancing the need for resource optimization with the fulfillment of Service Level Objectives (SLOs). Many existing proactive autoscaling frameworks may encounter prediction deviations arising from the frequent fluctuations of cloud workloads. Reactive frameworks, on the other hand, rely on realtime system feedback, but their hysteretic nature could lead to violations of stringent SLOs. Hybrid frameworks, while prevalent, often feature independently functioning proactive and reactive modules, potentially leading to incompatibility and undermining the overall decision-making efficacy. In addressing these challenges, we propose OptScaler, a collaborative autoscaling framework that integrates proactive and reactive modules through an optimization module. The proactive module delivers reliable future workload predictions to the optimization module, while the reactive module offers a self-tuning estimator for real-time updates. By embedding a Model Predictive Control (MPC) mechanism and chance constraints into the optimization module, we further enhance its robustness. Numerical results have demonstrated the superiority of our workload prediction model and the collaborative framework, leading to over a 36% reduction in SLO violations compared to prevalent reactive, proactive, or hybrid autoscalers. Notably, OptScaler has been successfully deployed at Alipay, providing autoscaling support for the world-leading payment platform.

Recent studies have revealed that GNNs are vulnerable to adversarial attacks. Most existing robust graph learning methods measure model robustness based on label information, rendering them infeasible when label information is not available. A straightforward direction is to employ the widely used Infomax technique from typical Unsupervised Graph Representation Learning (UGRL) to learn robust unsupervised representations. Nonetheless, directly transplanting the Infomax technique from typical UGRL to robust UGRL may involve a biased assumption. In light of the limitation of Infomax, we propose a novel unbiased robust UGRL method calledRobust Graph Information Bottleneck(RGIB), which is grounded in the Information Bottleneck (IB) principle. Our RGIB attempts to learn robust node representations against adversarial perturbations by preserving the original information in the benign graph while eliminating the adversarial information in the adversarial graph. There are mainly two challenges to optimizing RGIB: 1) high complexity of adversarial attack to perturb node features and graph structure jointly in the training procedure; 2) mutual information estimation upon adversarially attacked graphs. To tackle these problems, we further propose an efficient adversarial training strategy with only feature perturbations and an effective mutual information estimator with the subgraph-level summary. Moreover, we theoretically establish a connection between our proposed RGIB and the robustness of downstream classifiers, revealing that RGIB can provide a lower bound on the adversarial risk of downstream classifiers. Extensive experiments over several benchmarks and downstream tasks demonstrate the effectiveness and superiority of our proposed method.

Sequential data mining is ubiquitous in various scenarios. Modeling event sequence and predicting event occurrence is of vital importance in sequential data mining, and Temporal Point Processes (TPP) are widely used in this area. Conventional TPP use objective functions as sum of classification loss for event type and regression loss for occurrence time, leading to practical limitations that conventional TPP is unable to predict the occurrence of each type of event and distinguish the dependency within and between different event types. To tackle these defects, we propose a Multi-task Decouple Learning (MTDL) framework to model TPP from a novel perspective of Multi-task Learning (MTL), i.e., predicting the next-step occurrence time for all event types using a weighted multi-task regression loss. We experiment with three state-of-the-arts, showing that the proposed MTDL framework can improve the performance of original TPP models. Moreover, we develop a Hierarchical Attentive Point Process (HAPP) to further exploit the potential of the proposed MTDL framework, using a hierarchical attention mechanism to capture the inner-sequence time dependency within the same type of events and the inter-sequence dependency between different types of events. Experiments on real-world business dataset and public datasets show the efficacy of the proposed method.

Social recommendation provides an auxiliary social network structure to enhance recommendation performances. By formulating user-user social network and user-item interaction graph, modern social recommendation architecture is built on learning user and item embeddings into Euclidean space with graph convolution operations. However, the Euclidean space suffers structure distortion when representing the nature power-law distribution of graphs, leading to sub-optimal results for graph based social recommendation. Recently, some studies have explored the alternative of graph embedding learning into hyperbolic space, which can preserve the hierarchy of real-world graphs. However, directly applying current hyperbolic graph embedding models for social recommendation is non-trivial as two challenges: network heterogeneity and social diffusion noise. First, due to the semantic gap existing between social networks and user-item interactions, how to tackle the heterogeneity issue of social recommendation under hyperbolic formulation? Second, explicit modeling of social diffusion easily introduces noise for user preference learning, especially for those active users with amounts of interactions. To tackle the above challenges, in this paper, we propose aHyperbolic Graph Learning based Social Recommendation (HGSR)model. Firstly, we exploit social structure with hyperbolic social embedding pre-training, which could preserve the hierarchical properties of social networks. Secondly, we construct the heterogeneous graph based on user-item interactions and social networks, then treat the pre-trained social embeddings as an additional feature input for user preference learning. Such that, we combine explicit heterogeneous graph learning and implicit feature enhancement for the hyperbolic social recommendation, which can well tackle heterogeneity and social noise issues. We conduct empirical studies on four datasets, and extensive experiments demonstrate the effectiveness of our proposed model compared to state-of-the-art baselines.

Though neural networks have achieved impressive prediction performance, it's still hard for people to understand what neural networks have learned from the data. The black-box property of neural networks already becomes one of the main obstacles preventing from being applied to many high-stakes applications, such as finance and medicine that have critical requirement on the model transparency and interpretability. In order to enhance the explainability of neural networks, we propose a neural rule learning method-Feature Interactive Neural Rule Learning (FINRule) to incorporate the expressivity of neural networks and the interpretability of rule-based systems. Specifically, we conduct rule learning as differential discrete combination encoded by a feedforward neural network, in which each layer acts as a logical operator of explainable decision conditions. The first hidden layer can act as sharable atomic conditions which are connected to next hidden layer for formulating decision rules. Moreover, we propose to represent both atomic condition and rules with contextual embeddings, with aim to enrich the expressivity power by capturing high-order feature interactions. We conduct comprehensive experiments on real-world datasets to validate both effectiveness and explainability of the proposed method.

User behavior representation learned by self-supervised pre-training tasks is widely used in various domains and applications. Conventional methods usually follow the methodology in Natural Language Processing (NLP) to set the pre-training tasks. They either randomly mask some of the behaviors in the sequence and predict the masked ones or predict the next k behaviors. These methods fit for text sequence, in which the tokens are sequentially arranged subject to linguistic criterion. However, the user behavior sequences can be stochastic with noise and randomness. The same paradigm is intractable for learning a robust user behavioral representation.

Predictive Autoscaling is used to forecast the workloads of servers and prepare the resources in advance to ensure service level objectives (SLOs) in dynamic cloud environments. However, in practice, its prediction task often suffers from performance degradation under abnormal traffics caused by external events (such as sales promotional activities and applications' re-configurations), for which a common solution is to re-train the model with data of a long historical period, but at the expense of high computational and storage costs. To better address this problem, we propose a replay-based continual learning method, i.e., Density-based Memory Selection and Hint-based Network Learning Model (DMSHM), using only a small part of the historical log to achieve accurate predictions. First, we discover the phenomenon of sample overlap when applying replay-based continual learning in prediction tasks. In order to surmount this challenge and effectively integrate new sample distribution, we propose a density-based sample selection strategy that utilizes kernel density estimation to calculate sample density as a reference to compute sample weight, and employs weight sampling to construct a new memory set. Then we implement hint-based network learning based on hint representation to optimize the parameters. Finally, we conduct experiments on public and industrial datasets to demonstrate that our proposed method outperforms state-of-the-art continual learning methods in terms of memory capacity and prediction accuracy. Furthermore, we demonstrate remarkable practicability of DMSHM in real industrial applications.

In real-world industrial advertising systems, user behavior sparsity is a key issue that affects online recommendation performance. We observe that users with rich behaviors can obtain better recommendation results than those with sparse behaviors in a conversion-rate (CVR) prediction model. Inspired by this phenomenon, we propose a new method SeqGen, in an effort to exploit user side information to bridge the gap between rich and sparse behaviors. SeqGen is a learnable and pluggable module, which can be easily integrated into any CVR model and no longer requires two-stage training as in previous works. In particular, SeqGen learns a mapping relationship between the user side information and behavior sequences, only on the basis of the users with long behavior sequences. After that, SeqGen can generate rich sequence features for users with sparse behaviors based on their side information, so as to alleviate the issue of user behavior sparsity. The generated sequence features will then be fed into the classifier tower of an arbitrary CVR model together with the original sequence features. To the best of our knowledge, our approach constitutes the first attempt to exploit user side information for addressing the user behavior sparsity issue. We validate the effectiveness of SeqGen on the publicly available dataset MovieLens-1M, and our method receives an improvement of up to 0.5% in terms of the AUC score. More importantly, we successfully deploy SeqGen in the commercial advertising system Xlight of Alipay, which improves the grouped AUC of the CVR model by 0.6% and brings a boost of 0.49% in terms of the conversion rate on A/B testing.

Treatment effect estimation is essential in the causal inference literature, which has attracted increasing attention in recent years. Most previous methods assume that the training and test data are drawn from the same distribution, which may not hold in practice since the effect estimators may need to be deployed across domains. Meanwhile, in real-world applications, little or no targeted treatments may be conducted in the new domain. Therefore, we focus on a more realistic scenario in this paper, where treatments and outcomes can be observed in the source domain, but the target domain only contains some unlabeled data, i.e., only features are available. In this scenario, thedistribution shift exists not only in the source data due to the selection bias between the control and treated groups, but also between the source and target data. We propose a novel direct learning framework along with the distribution adaptation and reliable scoring modules. In the distribution adaptation module, we design three specialized density ratio estimators to aid the issue of complex distribution shifts. Even so, we may face the challenge of unreliable pseudo-effects in this framework. To address that, we also design the uncertainty-based reliable scoring module as a vital support, which makes the method more reliable. The experiments are conducted on synthetic data and benchmark datasets, which demonstrate the superiority of our method.

Nowadays, contrastive self-supervised learning has been widely incorporated into sequential recommender systems. However, most existing contrastive sequential recommender systems simply emphasize the overall information of interaction sequences, thereby neglecting the special periodic patterns of user behavior. In this study, we propose that users exhibit emanative periodicity towards a group of correlated items, i.e., user behavior follow a certain periodic pattern while their interests may shift from one item to other related items over time. In light of this observation, we present a hierarchical contrastive learning framework to model EmAnative periodicity for SEquential Recommendation (referred to as EASE). Specifically, we design dual-channel contrastive strategy from the perspective of correlation and periodicity to capture emanative periodic patterns. Furthermore, we extend the traditional binary contrastive loss with hierarchical constraint to handle hierarchical contrastive samples, thus preserving the inherent hierarchical information of correlation and periodicity. Comprehensive experiments conducted on five datasets substantiate the effectiveness of our proposed EASE in improving sequential recommendation.

At present, people are gradually becoming aware of financial management and thus fund recommendation attracts more and more attention to help them find suitable funds quickly. As a user usually takes many factors (e.g., fund theme, fund manager) into account when investing a fund and the fund usually consists of a substantial collection of investments, effectively modeling multi-interest representations is more crucial for personalized fund recommendation than the traditional goods recommendation. However, existing multi-interest methods are largely sub-optimal for fund recommendation, since they ignore financial domain knowledge and diverse fund investment intentions. In this work, we propose a Disentangled Interest importance aware Knowledge Graph Neural Network (DIKGNN) for personalized fund recommendation on FinTech platforms. In particular, we restrict the multiple intent spaces by introducing the attribute nodes from the fund knowledge graph as the minimum intent modeling unit to utilize financial domain knowledge and provide interpretability. In the intent space, we define disentangled intent representations, equipped with intent importance distributions to describe the diverse fund investment intentions. Then we design a new neighbor aggregation mechanism with the learned intent importance distribution upon the interaction graph and knowledge graph to collect multi-intent information. Furthermore, we leverage micro independence and macro balance constraints on the representations and distributions respectively to encourage intent independence and diversity. The extensive experiments on public recommendation benchmarks demonstrate that DIKGNN can achieve substantial improvement over state-of-the-art methods. Our proposed model is also evaluated over one real-world industrial fund dataset from a FinTech platform and has been deployed online.

Recently, a new paradigm, meta learning, has been widely applied to Deep Learning Recommendation Models (DLRM) and significantly improves statistical performance, especially in cold-start scenarios. However, the existing systems are not tailored for meta learning based DLRM models and have critical problems regarding efficiency in distributed training in the GPU cluster. It is because the conventional deep learning pipeline is not optimized for two task-specific datasets and two update loops in meta learning. This paper provides a high-performance framework for large-scale training for Optimization-based Meta DLRM models over the G PU cluster, namely G -Meta. Firstly, G-Meta utilizes both data parallelism and model parallelism with careful orchestration regarding computation and communication efficiency, to enable high-speed distributed training. Secondly, it proposes a Meta-IO pipeline for efficient data ingestion to alleviate the I/O bottleneck. Various experimental results show that G-Meta achieves notable training speed without loss of statistical performance. Since early 2022, G-Meta has been deployed in Alipay's core advertising and recommender system, shrinking the continuous delivery of models by four times. It also obtains 6.48% improvement in Conversion Rate (CVR) and 1.06% increase in CPM (Cost Per Mille) in Alipay's homepage display advertising, with the benefit of larger training samples and tasks.

Recently, the growth of service platforms brings great convenience to both users and merchants, where the service search engine plays a vital role in improving the user experience by quickly obtaining desirable results via textual queries. Unfortunately, users’ uncontrollable search customs usually bring vast amounts of long-tail queries, which severely threaten the capability of search models. Inspired by recently emerging graph neural networks (GNNs) and contrastive learning (CL), several efforts have been made in alleviating the long-tail issue and achieve considerable performance. Nevertheless, they still face a few major weaknesses. Most importantly, they do not explicitly utilize the contextual structure between heads and tails for effective knowledge transfer, and intention-level information is commonly ignored for more generalized representations.To this end, we develop a novel framework GARCIA, which exploits the graph based knowledge transfer and intention based representation generalization in a contrastive setting. In particular, we employ an adaptive encoder to produce informative representations for queries and services, as well as hierarchical structure aware representations of intentions. To fully understand tail queries and services, we equip GARCIA with a novel multi-granularity contrastive learning module, which powers representations through knowledge transfer, structure enhancement and intention generalization. Subsequently, the complete GARCIA is well trained in a pre-training&fine-tuning manner. At last, we conduct extensive experiments on both offline and online environments, which demonstrates the superior capability of GARCIA in improving tail queries and overall performance in service search scenarios.

Decision rules have been widely applied in industrial applications such as finance, medicine, and biology, due to the critical requirement of interpretability. In order to make decision rules easier and more widely used in financial scenarios, an automatic intelligent rule system with rule learning and rule management capabilities is needed. However, the rule system for financial applications has distinctive challenges both in algorithms and systems. From the algorithm perspective, due to the characteristics of the financial data and scenarios, the rule learning algorithm faces the class-imbalanced issue, the scalability issue, and the diversity of optimization objectives. From the system perspective, a flexible rule learning and management framework is needed to adapt to fast-changing financial applications with heterogenous data, and engineering optimization is required to ensure the time and space efficiency of rule learning. In this work, we focus on developing a Rule-based Decision System (RDS) to deal with the algorithmic and systematic challenges mentioned above. RDS covers the full life cycle of the decision rules, including the rule learning module, rule management module, and rule deployment module. Moreover, the rule system offers an interactive interface to allow users to integrate the expert experiences into the decision rules and realize the human-in-the-loop. The RDS has been deployed on one of the world’s largest trading and money transfer platforms, serving hundreds of millions of users and transactions.

With the rapid development of Graph Neural Networks (GNNs), more and more studies focus on system design to improve training efficiency while ignoring the efficiency of GNN inference. Actually, GNN inference is a non-trivial task, especially in industrial scenarios with giant graphs, given three main challenges, i.e., scalability tailored for full-graph inference on huge graphs, inconsistency caused by stochastic acceleration strategies (e.g., sampling), and the serious redundant computation issue. To address the above challenges, we propose a scalable system named InferTurbo to boost the GNN inference tasks in industrial scenarios. Inspired by the philosophy of "think-like-a-vertex", a GAS-like (Gather-Apply-Scatter) schema is proposed to describe the computation paradigm and data flow of GNN inference. The computation of GNNs is expressed in an iteration manner, in which a vertex would gather messages via in-edges and update its state information by forwarding an associated layer of GNNs with those messages and then send the updated information to other vertexes via out-edges. Following the schema, the proposed InferTurbo can be built with alternative backends (e.g., batch processing system or graph computing system). Moreover, InferTurbo introduces several strategies like shadow-nodes and partial-gather to handle nodes with large degrees for better load balancing. With InferTurbo, GNN inference can be hierarchically conducted over the full graph without sampling and redundant computation. Experimental results demonstrate that our system is robust and efficient for inference tasks over graphs containing some hub nodes with many adjacent edges. Meanwhile, the system gains a remarkable performance compared with the traditional inference pipeline, and it can finish a GNN inference task over a graph with tens of billions of nodes and hundreds of billions of edges within 2 hours.

In this paper, we consider the problem of long tail scenario modeling with budget limitation, i.e., insufficient human resources for model training stage and limited time and computing resources for model inference stage. This problem is widely encountered in various applications, yet has received deficient attention so far. We present an automatic system named ALT to deal with this problem. Several efforts are taken to improve the algorithms used in our system, such as employing various automatic machine learning related techniques, adopting the meta learning philosophy, and proposing an essential budget-limited neural architecture search method, etc. Moreover, to build the system, many optimizations are performed from a systematic perspective, and essential modules are armed, making the system more feasible and efficient. We perform abundant experiments to validate the effectiveness of our system and demonstrate the usefulness of the critical modules in our system. Moreover, online results are provided, which fully verified the efficacy of our system.

In recommendation scenarios, there are two long-standing challenges, i.e., selection bias and data sparsity, which lead to a significant drop in prediction accuracy for both Click-Through Rate (CTR) and post-click Conversion Rate (CVR) tasks. To cope with these issues, existing works emphasize on leveraging Multi-Task Learning (MTL) frameworks (Category 1) or causal debiasing frameworks (Category 2) to incorporate more auxiliary data in the entire exposure/inference space $\mathcal{D}$ or debias the selection bias in the click/training space ${\mathcal{O}}$. However, these two kinds of solutions cannot effectively address the not-missing-at-random problem and debias the selection bias in ${\mathcal{O}}$ to fit the inference in $\mathcal{D}$. To fill the research gaps, we propose a Direct entire-space Causal Multi-Task framework, namely DCMT, for post-click conversion prediction in this paper. Specifically, inspired by users’ decision process of conversion, we propose a new counterfactual mechanism to debias the selection bias in $\mathcal{D}$, which can predict the factual CVR and the counterfactual CVR under the soft constraint of a counterfactual prior knowledge. Extensive experiments demonstrate that our DCMT can improve the state-of-the-art methods by an average of 1.07% in term of CVR AUC on the offline datasets and 0.75% in term of PV-CVR on the online A/B test (the Alipay Search). Such improvements can increase millions of conversions per week in real industrial applications, e.g., the Alipay Search.

Linear programming (LP) is arguably the most common optimization problem encountered in practical settings. Important examples include machine learning systems optimization, resource allocation, and other decision-making scenarios. However, even with state-of-the-art (SOTA) solvers, it is extremely challenging to solve large-scale problems arising in industry settings, which could have up to billions of decision variables and require solutions within a time limit to meet business demands. This paper proposes PDAS, a Practical Distributed ADMM System to solve such problems with a variant of the Alternating Direction Method of Multipliers (ADMM) algorithm. PDAS offers user-friendly interfaces and provides near-linear speedup thanks to its high scalability and excellent performance. It also comes with a failover mechanism to ensure the stability of the iterative process. The convergence, feasibility, and optimality of PDAS have been verified on two real-world data-sets, resulting in a 10-4 average relative deviation from Gurobi. Although SOTA solvers do have advantages if only considering the solving time when tested on five small and medium-sized public data-sets, PDAS is more promising after including the modeling time. Moreover, when used to solve large-scale LP problems with up to 109 decision variables and 104 constraints in three real-world scenarios, PDAS achieves at least 2x speedups, well beyond the capabilities of SOTA.

Industrial recommender systems usually need to serve multiple scenarios at the same time. In practice, there are various heterogeneous scenarios, since users frequently engage in scenarios with varying intentions and the items within each scenario typically belong to diverse categories. Existing works of multi-scenario recommendation mainly focus on modeling homogeneous scenarios which have similar data distributions. They equally transfer knowledge to each scenario without considering the diversity of heterogeneous scenarios. In this paper, we argue that the heterogeneity in multi-scenario recommendations is a key problem that needs to be solved. To this end, we propose an industrial framework named Scenario-Aware Model-Agnostic Meta Distillation (SAMD) for the multi-scenario recommendation. SAMD aims to provide scenario-aware and model-agnostic knowledge sharing across heterogeneous scenarios by modeling scenarios' relationship and conducting heterogeneous knowledge distillation. Specifically, SAMD first measures the comprehensive representation of each scenario and then proposes a novel meta distillation paradigm to conduct scenario-aware knowledge sharing. The meta network first establishes the potential scenarios' relationships and generates the strategies of knowledge sharing for each scenario. Then the heterogeneous knowledge distillation utilizes scenario-aware strategies to share knowledge across heterogeneous scenarios through intermediate features distillation without the restriction of the model architecture. In this way, SAMD shares knowledge across heterogeneous scenarios in a scenario-aware and model-agnostic manner, which addresses the problem of heterogeneity. Compared with other state-of-the-art methods, extensive offline experiments, and online A/B testing demonstrate the superior performance of the proposed SAMD framework, especially in heterogeneous scenarios.

User financial default prediction plays a critical role in credit risk forecasting and management. It aims at predicting the probability that the user will fail to make the repayments in the future. Previous methods mainly extract a set of user individual features regarding his own profiles and behaviors and build a binary-classification model to make default predictions. However, these methods cannot get satisfied results, especially for users with limited information. Although recent efforts suggest that default prediction can be improved by social relations, they fail to capture the higher-order topology structure at the level of small subgraph patterns. In this paper, we fill in this gap by proposing a motif-preserving Graph Neural Network with curriculum learning (MotifGNN) to jointly learn the lower-order structures from the original graph and higher-order structures from multi-view motif-based graphs for financial default prediction. Specifically, to solve the problem of weak connectivity in motif-based graphs, we design the motif-based gating mechanism. It utilizes the information learned from the original graph with good connectivity to strengthen the learning of the higher-order structure. And considering that the motif patterns of different samples are highly unbalanced, we propose a curriculum learning mechanism on the whole learning process to more focus on the samples with uncommon motif distributions. Extensive experiments on one public dataset and two industrial datasets all demonstrate the effectiveness of our proposed method.

The recently explosive growth of Super Apps brings great convenience to people's daily life by providing a wide variety of services through mini-programs, including online shopping, travel, finance, and so on. Due to the considerable gap between various scenarios, the restriction of effective information transfer and sharing severely blocks the efficient delivery of online services, potentially affecting the user's app experience. To deeply understand users' needs, we propose SupKG, a commonsense knowledge graph towards Super APP to help comprehensively characterize user behaviors across different business scenarios. In particular, our SupKG is carefully established from multiplex and heterogeneous data source in Alipay (a well-known Super App in China), which also emphasize abundant spatiotemporal relations and intent-related entities to answer the fundamental question in life service ''which service do users need at what time and where''.

In marketing recommendations, the campaign organizers will distribute coupons to users to encourage consumption. In general, a series of strategies are employed to interfere with the coupon distribution process, leading to a growing imbalance between user-coupon interactions, resulting in a bias in the estimation of conversion probabilities. We refer to the estimation bias as the matching bias. In this paper, we explore how to alleviate the matching bias from the causal-effect perspective. We regard the historical distributions of users and coupons over each other as confounders and characterize the matching bias as a confounding effect to reveal and eliminate the spurious correlations between user-coupon representations and conversion probabilities. Then we propose a new training paradigm named De-Matching Bias Recommendation (DMBR) to remove the confounding effects during model training via the backdoor adjustment. We instantiate DMBR on two representative models: DNN and MMOE, and conduct extensive offline and online experiments to demonstrate the effectiveness of our proposed paradigm.

In this paper, we highlight that both conformity and risk preference matter in making fund investment decisions beyond personal interest and seek to jointly characterize these aspects in a disentangled manner. Consequently, we develop a novel Multi-granularity Graph Disentangled Learning framework named MGDL to effectively perform intelligent matching of fund investment products. Benefiting from the well-established fund graph and the attention module, multi-granularity user representations are derived from historical behaviors to separately express personal interest, conformity and risk preference in a fine-grained way. To attain stronger disentangled representations with specific semantics, MGDL explicitly involve two self-supervised signals, ie fund type based contrasts and fund popularity. Extensive experiments in offline and online environments verify the effectiveness of MGDL.

Online allocation is a critical challenge in constrained recommendation systems, where the distribution of goods, ads, vouchers, and other content to users with limited resources needs to be managed effectively. While the existing literature has made significant progress in improving recommendation algorithms for various scenarios, less attention has been given to developing and deploying industry-scale online allocation system in an efficient manner. To address this issue, this paper introduces an integrated and efficient learning framework in constrained recommendation scenarios at Alipay. The framework has been tested through experiments, demonstrating its superiority over other state-of-the-art methods.

In industrial recommendation systems, both data sizes and computational resources vary across different scenarios. For scenarios with limited data, data sparsity can lead to a decrease in model performance. Heterogeneous knowledge distillation-based transfer learning can be used to transfer knowledge from models in data-rich domains. However, in recommendation systems, the target domain possesses specific privileged features that significantly contribute to the model. While existing knowledge distillation methods have not taken these features into consideration, leading to suboptimal transfer weights. To overcome this limitation, we propose a novel algorithm called Uncertainty-based Heterogeneous Privileged Knowledge Distillation (UHPKD). Our method aims to quantify the knowledge of both the source and target domains, which represents the uncertainty of the models. This approach allows us to derive transfer weights based on the knowledge gain, which captures the difference in knowledge between the source and target domains. Experiments conducted on both public and industrial datasets demonstrate the superiority of our UHPKD algorithm compared to other state-of-the-art methods.

Meta-learning has become a widely used method for the user cold-start problem in recommendation systems, as it allows the model to learn from similar learning tasks and transfer the knowledge to new tasks. However, most existing meta-learning methods do not consider the temporal factor of users' preferences, which is crucial for news recommendation scenarios where news streams change dynamically over time. In this paper, we propose Time-Aware Meta-Learning (TAML), a novel framework that focuses on cold-start users in news recommendation systems. TAML factorizes user preferences into time-specifc and time-shift representations that jointly affect users' news preferences. These temporal factors are further incorporated into the meta-learning framework to achieve accurate and timely cold-start recommendations. Extensive experiments are conducted on two real-world datasets, demonstrating the superior performance of TAML over state-of-the-art methods.

Transformer-based models have achieved tremendous success in sequential recommendation (SR), but they suffer from consuming excessive computational resources, particularly in the inference stage. Thus, developing lightweight yet effective SR models has become a frequent demand in industrial applications, which is also in line with the ideals of Green AI and Green IR. In this applied paper, we introduce GreenSeq deployed in Alipay to automatically design Green networks that can provide appropriate recommendations with lower computational consumption in SR. Specifically, GreenSeq uses a novel multi-layer search space that allows for flexible network design and a Greenness-aware loss term for balancing efficiency and effectiveness. Experiments on benchmark datasets and A/B testing show that GreenSeq performs well while using fewer resources. GreenSeq also reduces electricity and carbon emissions in Alipay.

The pre-training paradigm, i.e., learning universal knowledge across a wide spectrum of domains, has increasingly become a new de-facto practice in many fields, especially for transferring to new domains. The recent progress includes universal pre-training solutions for recommendation. However, we argue that the common treatment utilizing the masked language modeling or simple data augmentation via contrastive learning is not sufficient for pre-training a recommender system, since a user's intent could be more complex than predicting the next word or item. It is more intuitive to go a step further by devising the multi-interest driven pre-training framework for universal user understanding. Nevertheless, incorporating multi-interest modeling in recommender system pre-training is non-trivial due to the dynamic, contextual, and temporary nature of the user interests, particularly when the users are from different domains. The limited effort on this line has greatly rendered it as an open question.

Aiming at helping users locally discover retail services (e.g., entertainment and dining) on Online to Offline (O2O) service platforms, we propose COUPA, an industrial system targeting for characterizing user preference with inspiring considerations of time and position aware preferences. We carefully implement and deploy COUPA in Alipay with a cooperation of edge, streaming and batch computing, as well as a two-stage online serving mode, to support several popular recommendation scenarios. Extensive experiments reveal the superior performance of COUPA for recommendation.

By treating users' interactions as a user-item graph, graph learning models have been widely deployed in Collaborative Filtering~(CF) based recommendation. Recently, researchers have introduced Graph Contrastive Learning~(GCL) techniques into CF to alleviate the sparse supervision issue, which first constructs contrastive views by data augmentations and then provides self-supervised signals by maximizing the mutual information between contrastive views. Despite the effectiveness, we argue that current GCL-based recommendation models are still limited as current data augmentation techniques, either structure augmentation or feature augmentation. First, structure augmentation randomly dropout nodes or edges, which is easy to destroy the intrinsic nature of the user-item graph. Second, feature augmentation imposes the same scale noise augmentation on each node, which neglects the unique characteristics of nodes on the graph.

In recent years, many methods have been proposed to alleviate the biases in recommender systems by combining biased data and unbiased data. Among these methods, data imputation method is effective, but previous works only employ a straightforward model to generate imputed data, which can not fully characterize the data. In this paper, we propose a novel data imputation approach that combines an unbiased model and a debiasing model with adaptively learnt weights. We conduct extensive experiments on two public recommendation datasets and one production dataset to demonstrate the effectiveness and robustness of the proposed method.

To improve the marketing performance in the financial scenario, it is necessary to develop a trustworthy model to analyze and select promotion-sensitive customers. Bayesian Network (BN) is suitable for this task because of its interpretability and flexibility, but it usually suffers the exponentially growing computation complexity as the number of nodes grows. To tackle this problem, we present a comprehensive distributed platform named DistriBayes, which can efficiently learn, infer and attribute on a large-scale BN all-in-one platform. It implements several score-based structure learning methods, loopy belief propagation with backdoor adjustment for inference, and a carefully optimized search procedure for attribution. Leveraging the distributed cluster, DistriBayes can finish the learning and attribution on Bayesian Network with hundreds of nodes and millions of samples in hours.

Time series forecasting is an important ingredient in the intelligence of business and decision processes. In industrial scenarios, the time series of interest are mostly macroscopic time series that are aggregated from microscopic time series, e.g., the retail sales is aggregated from the sales of different goods, and that are also intervened by certain treatments on the microscopic individuals, e.g., issuing discount coupons on some goods to increase the retail sales. These characteristics are not considered in existing toolkits, which just focus on the "natural" time series forecasting that predicts the future value based on historical data, regardless of the impact of treatments. In this paper, we present AntTS, a time series toolkit paying more attention on the forecasting of the macroscopic time series with underlying microscopic time series and certain treatments, besides the "natural" time series forecasting. AntTS consists of three decoupled modules, namely Clustering module, Natural Forecasting module, and Effect module, which are utilized to study the homogeneous groups of microscopic individuals, the "natural" time series forecasting of homogeneous groups, and the treatment effect estimation of homogeneous groups. With the combinations of different modules, it can exploit the microscopic individuals and the interventions on them, to help the forecasting of macroscopic time series. We show that AntTS helps address many typical tasks in the industry.

In this paper, we present a framework to deal with the fraud detection task with extremely few labeled frauds. We involve human intelligence in the loop in a labor-saving manner and introduce several ingenious designs to the model construction process. Namely, a rule mining module is introduced, and the learned rules will be refined with expert knowledge. The refined rules will be used to relabel the unlabeled samples and get the potential frauds. We further present a model to learn with the reliable frauds, the potential frauds, and the rest normal samples. Note that the label noise problem, class imbalance problem, and confirmation bias problem are all addressed with specific strategies when building the model. Experimental results are reported to demonstrate the effectiveness of the framework.

The power of artificial intelligence (AI) models originates with sophisticated model architecture as well as the sheer size of the model. These large-scale AI models impose new and challenging system requirements regarding scalability, reliability, and flexibility. One of the most promising solutions in the industry is to train these large-scale models on distributed deep-learning frameworks. With the power of all distributed computations, it is desired to achieve a training process with excellent scalability, elastic scheduling (flexibility), and fault tolerance (reliability). In this paper, we demonstrate the scalability, flexibility, and reliability of our open-source Elastic Deep Learning (ElasticDL) framework. Our ElasticDL utilizes an open-source system, i.e., Kubernetes, for automating deployment, scaling, and management of containerized application features to provide fault tolerance and support elastic scheduling for DL tasks.

Collaborative filtering based recommendation learns users’ preferences from all users’ historical behavior data, and has been popular to facilitate decision making. Recently, the fairness issue of recommendation has become more and more essential. A recommender system is considered unfair when it does not perform equally well for different user groups according to users’ sensitive attributes (e.g., gender, race). Plenty of methods have been proposed to alleviate unfairness by optimizing a predefined fairness goal or changing the distribution of unbalanced training data. However, they either suffered from the specific fairness optimization metrics or relied on redesigning the current recommendation architecture. In this paper, we study how to improve recommendation fairness from the data augmentation perspective. The recommendation model amplifies the inherent unfairness of imbalanced training data. We augment imbalanced training data towards balanced data distribution to improve fairness. Given each real original user-item interaction record, we propose the following hypotheses for augmenting the training data: each user in one group has a similar item preference (click or non-click) as the item preference of any user in the remaining group. With these hypotheses, we generate “fake" interaction behaviors to complement the original training data. After that, we design a bi-level optimization target, with the inner optimization generates better fake data to augment training data with our hypotheses, and the outer one updates the recommendation model parameters based on the augmented training data. The proposed framework is generally applicable to any embedding-based recommendation, and does not need to pre-define a fairness metric. Extensive experiments on two real-world datasets clearly demonstrate the superiority of our proposed framework. We publish the source code at https://github.com/newlei/FDA.

A large body of work in Computer Science and Operations Research study online algorithms for stochastic resource allocation problems. The most common assumption is that the online requests have randomly generated i.i.d. types. This assumption is well justified for static markets and/or relatively short time periods. We consider dynamic markets, whose states evolve as a random walk in a market-specific Markov Chain. This is a new model that generalizes previous i.i.d. settings. We identify important parameters of the Markov chain that is crucial for obtaining good approximation guarantees to the expected value of the optimal offline algorithm which knows realizations of all requests in advance. We focus on a stylized single-resource setting and: (i) generalize the well-known Prophet Inequality from the optimal stopping theory (single-unit setting) to Markov Chain setting; (ii) in multi-unit setting, design a simple algorithm that is asymptotically optimal under mild assumptions on the underlying Markov chain.

Uplift modeling aims to measure the incremental effect, which we call uplift, of a strategy or action on the users from randomized experiments or observational data. Most existing uplift methods only use individual data, which are usually not informative enough to capture the unobserved and complex hidden factors regarding the uplift. Furthermore, uplift modeling scenario usually has scarce labeled data, especially for the treatment group, which also poses a great challenge for model training. Considering that the neighbors’ features and the social relationships are very informative to characterize a user’s uplift, we propose a graph neural network-based framework with two uplift estimators, called GNUM, to learn from the social graph for uplift estimation. Specifically, we design the first estimator based on a class-transformed target. The estimator is general for all types of outcomes, and is able to comprehensively model the treatment and control group data together to approach the uplift. When the outcome is discrete, we further design the other uplift estimator based on our defined partial labels, which is able to utilize more labeled data from both the treatment and control groups, to further alleviate the label scarcity problem. Comprehensive experiments on a public dataset and two industrial datasets show a superior performance of our proposed framework over state-of-the-art methods under various evaluation metrics. The proposed algorithms have been deployed online to serve real-world uplift estimation scenarios.

Aspect-level sentiment analysis is a granular emotional classification task that refers to identifying sentiment polarities towards aspects in a sentence. Although previous research has reached a great achievement, this task remains very challenging. First, previous approaches only focus on one specific domain, which lacks the capability of transferring to other domains. Moreover, the majority of prior studies ignore the direct relationship between aspects and the corresponding sentiment words. To this end, in this paper, we propose a novel model named Efficient Adaptive Transfer Network (EATN) for aspect-level sentiment analysis which emphasizes the need of incorporating the correlation among multiple domains. The proposed EATN provides a Domain Adaptation Module (DAM) to learn common features from the sufficiently labeled source domain and to guide the classification performance in the target domain. Specifically, DAM comprises two special tasks, with one sentiment classification task aiming to learn sentiment knowledge and the other domain classification task focusing on learning domain-invariant features. Moreover, we design aspect-aware multi-head attention mechanism to capture the direct associations between the aspects and the contextual sentiment words, which is beneficial to learn the aspect-aware semantic knowledge. Extensive experiments demonstrate the effectiveness and universality of our method.

Thanks to the inherent spatial or sequential structures underlying the data like images and texts, deep architectures such as convolutional neural networks (CNNs) and the Transformer have been recognized as the preeminent approaches in image processing and language modeling. In the real world, there are a large number of tabular data without any explicit structures, which breaks the inductive bias of most neural networks like CNNs. Although multi-layer perceptrons (MLPs) obtain empirical success on tabular data, they cannot well explain the underlying relationship between multiple variables. Compared with other fields, research on deep models toward tabular data has received relatively less scrutiny. To bridge this gap, we propose Dual-Route Structure-Adaptive Graph Networks (DRSA-Net) to model the nonlinearity in tabular feature vectors without any prior. DRSA-Net adaptively learns a sparse graph structure between variables and then characterizes interactions between them from the view of dual-route message passing. We demonstrate that DRSA-Net could easily degenerate into the typical MLPs and factorization machines (FMs). Extensive experiments on recommendations, images (no spatial information after preprocessing), and some benchmark machine learning datasets show that DRSA-Net achieves comparable or superior performance with many classic algorithms and recently proposed deep models.

Cross-Domain Recommendation (CDR) and Cross-System Recommendation (CSR) have been proposed to improve the recommendation accuracy in a target dataset (domain/system) with the help of a source one with relatively richer information. However, most existing CDR and CSR approaches are single-target, namely, there is a single target dataset, which can only help the target dataset and thus cannot benefit the source dataset. In this paper, we focus on three new scenarios, i.e., Dual-Target CDR (DTCDR), Multi-Target CDR (MTCDR), and CDR+CSR, and aim to improve the recommendation accuracy in all datasets simultaneously for all scenarios. To do this, we propose a unified framework, called GA (based onGraph embedding andAttention techniques), for all three scenarios. In GA, we first construct separate heterogeneous graphs to generate more representative user and item embeddings. Then, we propose an element-wise attention mechanism to effectively combine the embeddings of common entities (users/items) learned from different datasets. Moreover, to avoid negative transfer, we further propose aPersonalized training strategy to minimize the embedding difference of common entities between a richer dataset and a sparser dataset, deriving three new models, i.e., GA-DTCDR-P, GA-MTCDR-P, and GA-CDR+CSR-P, for the three scenarios respectively. Extensive experiments conducted on four real-world datasets demonstrate that our proposed GA models significantly outperform the state-of-the-art approaches.

Pairwise ranking models have been widely used to address recommendation problems. The basic idea is to learn the rank of users' preferred items through separating items into positive samples if user-item interactions exist, and negative samples otherwise. Due to the limited number of observable interactions, pairwise ranking models face serious class-imbalance issues. Our theoretical analysis shows that current sampling-based methods cause the vertex-level imbalance problem, which makes the norm of learned item embeddings towards infinite after a certain training iterations, and consequently results in vanishing gradient and affects the model inference results. We thus propose an efficient Vital Negative Sampler (VINS) to alleviate the class-imbalance issue for pairwise ranking model, in particular for deep learning models optimized by gradient methods. The core of VINS is a bias sampler with reject probability that will tend to accept a negative candidate with a larger degree weight than the given positive item. Evaluation results on several real datasets demonstrate that the proposed sampling method speeds up the training procedure 30% to 50% for ranking models ranging from shallow to deep, while maintaining and even improving the quality of ranking results in top-N item recommendations.

Data augmentation-based semi-supervised learning (SSL) methods have made great progress in computer vision and natural language processing areas. One of the most important factors is that the semantic structure invariance of these data allows the augmentation procedure (e.g., rotating images or masking words) to thoroughly utilize the enormous amount of unlabeled data. However, the tabular data does not possess an obvious invariant structure, and therefore similar data augmentation methods do not apply to it. To fill this gap, we present a simple yet efficient data augmentation method particular designed for tabular data and apply it to the SSL algorithm: SDAT (Semi-supervised learning with Data Augmentation for Tabular data). We adopt a multi-task learning framework that consists of two components: the data augmentation procedure and the consistency training procedure. The data augmentation procedure which perturbs in latent space employs a variational auto-encoder (VAE) to generate the reconstructed samples as augmented samples. The consistency training procedure constrains the predictions to be invariant between the augmented samples and the corresponding original samples. By sharing a representation network (encoder), we jointly train the two components to improve effectiveness and efficiency. Extensive experimental studies validate the effectiveness of the proposed method on the tabular datasets.

Current Graph Neural Networks (GNNs) suffer from the over-smoothing problem, which results in indistinguishable node representations and low model performance with more GNN layers. Many methods have been put forward to tackle this problem in recent years. However, existing tackling over-smoothing methods emphasize model performance and neglect the over-smoothness of node representations. Additional, different approaches are applied one at a time, while there lacks an overall framework to jointly leverage multiple solutions to the over-smoothing challenge. To solve these problems, we propose GraTO, a framework based on neural architecture search to automatically search for GNNs architecture. GraTO adopts a novel loss function to facilitate striking a balance between model performance and representation smoothness. In addition to existing methods, our search space also includes DropAttribute, a novel scheme for alleviating the over-smoothing challenge, to fully leverage diverse solutions. We conduct extensive experiments on six real-world datasets to evaluate GraTo, which demonstrates that GraTo outperforms baselines in the over-smoothing metrics and achieves competitive performance in accuracy. GraTO is especially effective and robust with increasing numbers of GNN layers. Further experiments bear out the quality of node representations learned with GraTO and the effectiveness of model architecture. We make the code of GraTo available at Github (https://github.com/fxsxjtu/GraTO).

Post-processing is crucial to modern recommendation systems to achieve various purposes, e.g., improving diversity, and giving reasonable itineraries which consist of combinations of items, but is merely studied in the literature. We decouple the recommendation system into two modules including a reward estimation module and a post-processing module. Our real-time post-processing module built on Ray abstracts the common post-processing problems in the itinerary recommendation as combinatorial optimization problems. Under the goal of maximizing the click-through rate, the more reasonable recommendation results are obtained by imposing various constraints on the candidate items. However, the optimization problems are typically mixed integer programming problems with quadratic terms in practice, which are NP-hard. In real-time scenarios, there are extremely high requirements for the speed of the solving process. We speed up the problem solving by linearizing and relaxing the original problem and use Ray serving as the underlying service to provide stable and efficient technical support. At last, We provide services to users by deploying the post-processing module in the itinerary recommendation scenario at Alipay's built-in applet named ''What's nearby''. The online A/B experiment shows that the user exposure click rate can be significantly improved.

Decision rules have been successfully used in various classification applications because of their interpretability and efficiency. In many real-world scenarios, especially in industrial applications, it is necessary to generate rule sets under certain constraints, such as confidence constraints. However, most previous rule mining methods only emphasize the accuracy of the rule set but take no consideration of these constraints. In this paper, we propose a Confidence-constraint Rule Set Learning (CRSL) framework consisting of three main components, i.e. rule miner, rule ranker, and rule subset selector. Our method not only considers the trade-off between confidence and coverage of the rule set but also considers the trade-off between interpretability and performance. Experiments on benchmark data and large-scale industrial data demonstrate that the proposed method is able to achieve better performance (6.7% and 8.8% improvements) and competitive interpretability when compared with other rule set learning methods.

Modeling users' historical behaviors is an essential task in many industrial recommender systems. The user interest representation, in previous works, is obtained through the following paradigm: concrete behaviors are firstly embedded as low-dimensional behavior representations, which are then aggregated conditioning on the target item for final user interest representation. Most existing researches focus on the aggregation process that explores the intrinsic structure of the behavior sequences. However, the quality of behavior representation is largely ignored. In this paper, we present a pluggable module, FwSeqBlock, to enhance the expressiveness of behavior representations. Specifically, FwSeqBlock introduces the multiplicative operation among users' historical behaviors and the target item, where a field memory unit is designed to dynamically identify the dominant features from the behavior sequence and filter out the noise. Extensive experiments validate that FwSeqBlock consistently generates higher-quality user representations compared with competitive methods. Besides, online A/B testing reports a 4.46% improvement in Click-Through Rate (CTR), confirming the effectiveness of the proposed method.

In recommender systems, content-based methods and meta-learning involved methods usually have been adopted to alleviate the item cold-start problem. The former consider utilizing item attributes at the feature level and the latter aim at learning a globally shared initialization for all tasks to achieve fast adaptation with limited data at the task level. However, content-based methods only focus on the similarity of item attributes, ignoring the relationships established by user interactions. And for tasks with different distributions, most meta-learning-based methods are difficult to achieve better performance under a single initialization. To address the limitations mentioned above and combine the strengths of both methods, we propose a Task Similarity Aware Meta-Learning (TSAML) framework from two aspects. Specifically, at the feature level, we simultaneously introduce content information and user-item relationships to exploit task similarity. At the task level, we design an automatic soft clustering module to cluster similar tasks and generate the same initialization for similar tasks. Extensive offline experiments demonstrate that the TSAML framework has superior performance and recommends cold items to preferred users more effectively than other state-of-the-art methods.

Machine learning methods for fraud detection have achieved impressive prediction performance, but often sacrifice critical interpretability in many applications. In this work, we propose to learn interpretable models for fraud detection as a simple rule set. More specifically, we design a novel neural rule learning method by building a condition graph with an expectation to capture the high-order feature interactions. Each path in this condition graph can be regarded as a single rule. Inspired by the key idea of meta learning, we combine the neural rules with rules extracted from the tree-based models in order to provide generalizable rule candidates. Finally, we propose a flexible rule set learning framework by designing a greedy optimization method towards maximizing the recall number of fraud samples with a predefined criterion as the cost. We conduct comprehensive experiments on large-scale industrial datasets. Interestingly, we find that the neural rules and rules extracted from tree-based models can be complementary to each other to improve the prediction performance.

Assigning items to owners is a common problem found in various real-world applications, for example, audience-channel matching in marketing campaigns, borrower-lender matching in loan management, and shopper-merchant matching in e-commerce. Given an objective and multiple constraints, an assignment problem can be formulated as a constrained optimization problem. Such assignment problems are usually NP-hard [21], so when the number of items or the number of owners is large, solving for exact solutions becomes challenging. In this paper, we are interested in solving constrained assignment problems with hundreds of millions of items. Thus, with just tens of owners, the number of decision variables is at billion-scale. This scale is usually seen in the internet industry, which makes decisions for large groups of users. We relax the possible integer constraint, and formulate a general optimization problem that covers commonly seen assignment problems. Its objective function is convex. Its constraints are either linear, or convex and separable by items. We study to solve our generalized assignment problems in the Bregman Alternating Direction Method of Multipliers (BADMM) framework where we exploit Bregman divergence to transform the Augmented Lagrangian into a separable form, and solve many subproblems in parallel. The entire solution can thus be implemented using a MapReduce-style distributed computation framework. We present experiment results on both synthetic and real-world datasets to verify its accuracy and scalability.

In this paper, we study the digital marketing where marketing officers (MOs) have to commit to creating brand new promotion ads/contents based on understandings of users' needs or preferences. Users' behaviors are typically high dimensional and hard to understand. Therefore, dimension reduction of users' behaviors from high dimensions and explainability are important to help MOs launch operation-friendly marketings. As such, it is natural to exploit topic models to help MOs understand users' intents from users' behaviors (e.g., user-item visits) in case we treat each user as a document and users' behaviors of visiting an item as a word. However, users of low activities and items followed by power law distributions are common in user-item visit data, which pose significant challenges to traditional topic models. We present a social and semantic enhanced topic model (S2TM) for users' intent mining. We optimize the user-intent estimates based on a graph neural network atop of a social network, and optimize the intent-item estimates based on a skip-gram word embedding approach by linking the semantics of items to pre-trained word embeddings. We propose an efficient stochastic vari-ational inference algorithm for the inference of latent variables and learning of parameters. Extensive experiments on real-world data show the effectivenesses of S2TM in terms of perplexities, topic coherence and semantic coherence compared with state-of-the-art topic models. We further show how MOs interact with our operation-friendly intent mining system, and results on real-world marketing campaigns in terms of click-through rate at Alipay.

E-commerce has gone a long way in empowering merchants through the internet. In order to store the goods efficiently and arrange the marketing resource properly, it is important for them to make the accurate gross merchandise value (GMV) prediction. However, it's nontrivial to make accurate prediction with the deficiency of digitized data. In this article, we present a solution to better forecast GMV inside Alipay app. Thanks to graph neural networks (G NN) which has great ability to correlate different entities to enrich information, we propose Gaia, a graph neural network (GNN) model with temporal shift aware attention. Gaia leverages the relevant e-seller’ sales information and learn neighbor correlation based on temporal dependencies. By testing on Alipay's real dataset and comparing with other baselines, Gaia has shown the best performance. And Gaia is deployed in the simulated online environment, which also achieves great improvement compared with baselines.

Offline user identification is a scenario that users use their bio-information like faces as identification in offline venues, which has been applied in many offline scenarios such as verification in banks, check-in in hotels and making a purchase in offline merchants. In such a scenario, designing an identification approach to do extremely accurate offline user identification is critical. Most scenarios use faces to identify users and previous algorithms are mainly based on visual features and computer-vision models. However, due to the large variations such as pose, illumination and occlusions in offline scenarios, it remains a challenging problem for existing computer-vision algorithms to get a satisfying accuracy in real-world scenarios. Furthermore, billion-scale candidate users also require high efficiency and high accuracy for the approach.

Recently, graph neural networks (GNNs) have been shown powerful capacity at modeling structural data. However, when adapted to downstream tasks, it usually requires abundant task-specific labeled data, which can be extremely scarce in practice. A promising solution to data scarcity is to pre-train a transferable and expressive GNN model on large amounts of unlabeled graphs or coarse-grained labeled graphs. Then the pre-trained GNN is fine-tuned on downstream datasets with task-specific fine-grained labels. In this paper, we present a novel Graph Matching based GNN Pre-Training framework, called GMPT. Focusing on a pair of graphs, we propose to learn structural correspondences between them via neural graph matching, consisting of both intra-graph message passing and inter-graph message passing. In this way, we can learn adaptive representations for a given graph when paired with different graphs, and both node- and graph-level characteristics are naturally considered in a single pre-training task. The proposed method can be applied to fully self-supervised pre-training and coarse-grained supervised pre-training. We further propose an approximate contrastive training strategy to significantly reduce time/memory consumption. Extensive experiments on multi-domain, out-of-distribution benchmarks have demonstrated the effectiveness of our approach. The code is available at: https://github.com/RUCAIBox/GMPT.

There exists the cold-start problem in the recommendation systems when observed user-item interactions are insufficient. To alleviate this problem, most existing works aim to learn globally shared prior knowledge across all items and be fast adapted to a new item with few interactions. However, such learning techniques are data demanding and work poorly on new items with no interactions. In this applied paper, we present an industrial framework recently deployed on Alipay to address the item cold-start problem in zero-shot scenarios. The proposed framework provides both efficient and high-quality recommendations for cold items with no log data. Specifically, we formulate the cold-start problem as a zero-shot learning problem and build a highly efficient infrastructure to accomplish online zero-shot recommendations used on large-scale platforms. Extensive offline experiments and online A/B testing demonstrate that the proposed framework has superior performance and recommends cold items to preferred users more effectively than other state-of-the-art methods.

Cold-start diagnosis prediction is a challenging task for AI in healthcare, where often only a few visits per patient and a few observations per disease can be exploited. Although meta-learning is widely adopted to address the data sparsity problem in general domains, directly applying it to healthcare data is less effective, since it is unclear how to capture both the temporal relations in clinical visits and the complicated relations among syndromic diseases for precise personalized diagnosis. To this end, we first propose a novel Meta-learning framework for cold-start diagnosis prediction in healthCare data (MetaCare). By explicitly encoding the effects of disease progress over time as a generalization prior, MetaCare dynamically predicts future diagnosis and timestamp for infrequent patients. Then, to model complicated relations among rare diseases, we propose to utilize domain knowledge of hierarchical relations among diseases, and further perform diagnosis subtyping to mine the latent syndromic relations among diseases. Finally, to tailor the generic meta-learning framework with personalized parameters, we design a hierarchical patient subtyping mechanism and bridge the modeling of both infrequent patients and rare diseases. We term the joint model as MetaCare++. Extensive experiments on two real-world benchmark datasets show significant performance gains brought by MetaCare++, yielding average improvements of 7.71% for diagnosis prediction and 13.94% for diagnosis time prediction over the state-of-the-art baselines.

Modern recommendation systems introduce the re-ranking stage to optimize the entire list directly. This paper focuses on the design of re-ranking framework in feed to optimally model the mutual influence between items and further promote user engagement. On mobile devices, users browse the feed almost in a top-down manner and rarely compare items back and forth. Besides, users often compare item with its adjacency based on their partial observations. Given the distinct user behavior patterns, the modeling of mutual influence between items should be carefully designed. Existing re-ranking models encode the mutual influence between items with sequential encoding methods. However, previous works may be dissatisfactory due to the ignorance of connections between items on different scopes. In this paper, we first discuss Unidirectivity and Locality on the impacts and consequences, then report corresponding solutions in industrial applications. We propose a novel framework based on the empirical evidence from user analysis. To address the above problems, we design a \underlineS cope-aware \underlineR e-ranking with \underlineG ated \underlineA ttention model (SRGA ) to emulate the user behavior patterns from two aspects: 1) we emphasize the influence along the user's common browsing direction; 2) we strength the impacts of pivotal adjacent items within the user visual window. Specifically, we design a global scope attention to encode inter-item patterns unidirectionally from top to bottom. Besides, we devise a local scope attention sliding over the recommendation list to underline interactions among neighboring items. Furthermore, we design a learned gate mechanism to aggregating the information dynamically from local and global scope attention. Extensive offline experiments and online A/B testing demonstrate the benefits of our novel framework. The proposed SRGA model achieves the best performance in offline metrics compared with the state-of-the-art re-ranking methods. Further, empirical results on live traffic validate that our recommender system, equipped with SRGA in the re-ranking stage, improves significantly in user engagement.

Graph Convolutional Networks (GCNs) have recently attracted vast interest and achieved state-of-the-art performance on graphs, but its success could typically hinge on careful training with amounts of expensive and time-consuming labeled data. To alleviate labeled data scarcity, self-training methods have been widely adopted on graphs by labeling high-confidence unlabeled nodes and then adding them to the training step. In this line, we empirically make a thorough study for current self-training methods on graphs. Surprisingly, we find that high-confidence unlabeled nodes are not always useful, and even introduce the distribution shift issue between the original labeled dataset and the augmented dataset by self-training, severely hindering the capability of self-training on graphs. To this end, in this paper, we propose a novel Distribution Recovered Graph Self-Training framework (DR-GST), which could recover the distribution of the original labeled dataset. Specifically, we first prove the equality of loss function in self-training framework under the distribution shift case and the population distribution if each pseudo-labeled node is weighted by a proper coefficient. Considering the intractability of the coefficient, we then propose to replace the coefficient with the information gain after observing the same changing trend between them, where information gain is respectively estimated via both dropout variational inference and dropedge variational inference in DR-GST. However, such a weighted loss function will enlarge the impact of incorrect pseudo labels. As a result, we apply the loss correction method to improve the quality of pseudo labels. Both our theoretical analysis and extensive experiments on five benchmark datasets demonstrate the effectiveness of the proposed DR-GST, as well as each well-designed component in DR-GST.

Deep Neural Networks (DNNs) have achieved remarkable progress in various real-world applications, especially when abundant training data are provided. However, data isolation has become a serious problem currently. Existing works build privacy-preserving DNN models from either algorithmic perspective or cryptographic perspective. The former mainly splits the DNN computation graph between data holders or between data holders and server, which demonstrates good scalability but suffers from accuracy loss and potential privacy risks. In contrast, the latter leverages time-consuming cryptographic techniques, which has strong privacy guarantee but poor scalability. In this article, we propose SPNN—a Scalable and Privacy-preserving deep Neural Network learning framework, from an algorithmic-cryptographic co-perspective. From algorithmic perspective, we split the computation graph of DNN models into two parts, i.e., the private-data-related computations that are performed by data holders and the rest heavy computations that are delegated to a semi-honest server with high computation ability. From cryptographic perspective, we propose using two types of cryptographic techniques, i.e., secret sharing and homomorphic encryption, for the isolated data holders to conduct private-data-related computations privately and cooperatively. Furthermore, we implement SPNN in a decentralized setting and introduce user-friendly APIs. Experimental results conducted on real-world datasets demonstrate the superiority of our proposed SPNN.

Privacy-preserving machine learning has drawn increasingly attention recently, especially with kinds of privacy regulations come into force. Under such situation, Federated Learning (FL) appears to facilitate privacy-preserving joint modeling among multiple parties. Although many federated algorithms have been extensively studied, there is still a lack of secure and practical gradient tree boosting models (e.g., XGB) in literature. In this paper, we aim to build large-scale secure XGB under vertically federated learning setting. We guarantee data privacy from three aspects. Specifically, (1) we employ secure multi-party computation techniques to avoid leaking intermediate information during training, (2) we store the output model in a distributed manner in order to minimize information release, and (3) we provide a novel algorithm for secure XGB predict with the distributed model. Furthermore, by proposing secure permutation protocols, we can improve the training efficiency and make the framework scale to large dataset. We conduct extensive experiments on both public datasets and real-world datasets, and the results demonstrate that our proposed XGB models provide not only competitive accuracy but also practical performance.

Understanding inactive users is the key to user growth and engagement for many Internet companies. However, learning inactive users' representations and their preferences is still challenging because the features available are missing and the positive responses or labels are insufficient. In this paper, we propose a cross domain learning approach to exclusively recommend customized items to inactive users by leveraging the knowledge of active users. Particularly, we represent users, no matter active or inactive users, by their friends' browsing behaviors based on a graph neural network (GNN) layer atop of a heterogeneous graph defined on social networks (user-user friendships) and browsing behaviors (user-page clicks). We jointly optimize the learning tasks of active users in source domain and inactive users in target domain based on the domain invariant features extracted from the embedding of our GNN layer, where the domain invariant features that are learned to benefit both tasks on active/inactive users, and are indiscriminate with respect to the shift between the domains. Extensive experiments show that our approach can well capture the preference of inactive users using both public data and real-world data at Alipay.

Knowledge graph is generally incorporated into recommender systems to improve overall performance. Due to the generalization and scale of the knowledge graph, most knowledge relationships are not helpful for a target user-item prediction. To exploit the knowledge graph to capture target-specific knowledge relationships in recommender systems, we need to distill the knowledge graph to reserve the useful information and refine the knowledge to capture the users' preferences. To address the issues, we propose Knowledge-aware Conditional Attention Networks (KCAN), which is an end-to-end model to incorporate knowledge graph into a recommender system. Specifically, we use a knowledge-aware attention propagation manner to obtain the node representation first, which captures the global semantic similarity on the user-item network and the knowledge graph. Then given a target, i.e., a user-item pair, we automatically distill the knowledge graph into the target-specific subgraph based on the knowledge-aware attention. Afterward, by applying a conditional attention aggregation on the subgraph, we refine the knowledge graph to obtain target-specific node representations. Therefore, we can gain both representability and personalization to achieve overall performance. Experimental results on real-world datasets demonstrate the effectiveness of our framework over the state-of-the-art algorithms.

Cold start problem is one of the most challenging and long-standing problems in recommender systems, and cross-domain recommendation (CDR) methods are effective for tackling it. Most cold-start related CDR methods require training a mapping function between high-dimensional embedding space using overlapping user data. However, the overlapping data is scarce in many recommendation tasks, which makes it difficult to train the mapping function. In this paper, we propose a new approach for CDR, which aims to alleviate the training difficulty. The proposed method can be viewed as a special parameterization of the mapping function without hurting expressiveness, which makes use of non-overlapping user data and leads to effective optimization. Extensive experiments on two real-world CDR tasks are performed to evaluate the proposed method. In the case that there are few overlapping data, the proposed method outperforms the existed state-of-the-art method by 14% (relative improvement).

Incorporating review information into the recommender system has been demonstrated to be an effective method for boosting the recommendation performance. Previous research mainly focus on designing advanced architectures to better profile the users and items. However, the review information in realities can be highly sparse and imbalanced, which poses great challenges for effective user/item representations and satisfied performance enhancement. To alleviate this problem, in this paper, we propose to improve review-based recommendation by counterfactually augmenting the training samples. We focus on a common setting --- feature-aware recommendation, and the main building block of our idea lies in the counterfactual question: "what would be the user's decision if her feature-level preference had been different?''. When augmenting the training samples, we actively change the user preference (also called intervention), and predict the user feedback on the items based on pre-trained recommender models. Instead of changing the user preference in a random manner, we design a learning-based method to discover the samples which are more effective for model optimization. In order to improve the sample qualities, we propose two strategies --- constrained feature perturbation and frequency-based sampling --- to equip our model. Since the sample generation model can be not perfect, we theoretically analyze the relation between the model prediction error and the number of generated samples. As a byproduct, our framework can explain the user pair-wise preference, which is complementary to the traditional point-wise explanations. Extensive experiments demonstrate that our model can significantly improve the performance of the state-of-the-art methods.

Recent studies in recommender systems have managed to achieve significantly improved performance. However, despite being extensively studied, these methods still suffer from two limitations. First, previous studies either encode the document or extract latent sentiment via neural networks, which are difficult to interpret the sentiment of reviewers intuitively. Second, they neglect the personalized interaction of reviews with user/item, i.e., each review has different contributions when modeling the preference of user/item

The orderly operation and development of any system are indivisible from decision optimization. Several issues in life are applicable to the thought of optimization problems to resolve. In this digital age, the size of information and data is obtaining larger and the potency of problem determination is changing into more demanding. Though there're many solvers for specific optimization problems, in the face of large-scale scenarios, there's no single platform that concurrently addresses usability, solvers' uniformity, and computing efficiency. In this demo, we present AntOpt, a decision optimization platform that integrates large-scale distributed computing engines, optimization algorithm solvers and productized services.

To reduce the customer service pressure of small and medium-sized enterprises, we propose an intelligent cloud customer service system, called IntelliTag. Unlike traditional customer service, a cloud service based system has difficulty in collecting user personal information. Therefore, we add a tag recommendation function to quickly capture the user's question intent by clicking on the tags. Specifically, IntelliTag is elaborately designed with the consideration of the following three aspects. First, how to mine high-quality tags is a challenging problem. Second, in the tag recommendation tasks, we have multifarious data types and relations that are used to build a sequential recommendation model. Finally, system implementation and deployment also need to be carefully designed to satisfy online service requirements. In this paper, we show the details of data construction, model designs, system implementation and deployment, and the empirical results compared with several state-of-the-art methods. Nowadays, our IntelliTag has already supported hundreds of thousands of enterprises and millions of users in our industrial production environment.

Logistic Regression (LR) is the most widely used machine learning model in industry for its efficiency, robustness, and interpretability. Due to the problem of data isolation and the requirement of high model performance, many applications in industry call for building a secure and efficient LR model for multiple parties. Most existing work uses either Homomorphic Encryption (HE) or Secret Sharing (SS) to build secure LR. HE based methods can deal with high-dimensional sparse features, but they incur potential security risks. SS based methods have provable security, but they have efficiency issue under high-dimensional sparse features. In this paper, we first present CAESAR, which combines HE and SS to build secure large-scale sparse logistic regression model and achieves both efficiency and security. We then present the distributed implementation of CAESAR for scalability requirement. We have deployed CAESAR in a risk control task and conducted comprehensive experiments. Our experimental results show that CAESAR improves the state-of-the-art model by around 130 times.

Credit risk prediction is a fundamental problem for most financial institutions.Previous methods mainly adopt users' individual features on a single snapshot.However, users' individual features on financial platforms are usually too sparse to be informative.And previous methods ignore that the features, the behaviours and the credit risk of the users are all dynamic.To resolve the problems, we aim to model the credit risk prediction on dynamic graphs and propose a Temporal-Aware Graph Neural Network (TemGNN) to predict user credit risk.In detail, the model consists of three parts: i) a static model to extract the user's static factors regarding the credit risk.ii) a short-term graph encoder with special graph convolution modules for each snapshot to enrich the user's information through aggregating short-term temporal and structural information.iii) a long-term temporal model based on LSTM with interval-decayed attention to adaptively aggregate the long-term information from the static factors and interval-irregular dynamic snapshots.By combining the three parts together, our model is able to mine both the short-and long-term temporal-structural information.Experimentally, we use the users' authorized lending behaviours as the temporal graphs to do default prediction on Alipay.The results show that our model achieves the best performance among the state-of-the-art methods.

Transfer learning leverages knowledge from a source domain with rich data to a target domain with sparse data. However, the difference between the source and target data distribution weakens the transferability. To bridge this gap, we focus on selecting source instances that are closely related to and have the same distribution as the target domain. In this paper, we propose a novel Adaptive Clustering Transfer Learning (ACTL) method to improve transferability. Specifically, we simultaneously train the instance selector and the transfer learning model. The selector adaptively conducts clustering on the training data and learns the weights for source instances. The weight will activate or inhibit the contribution of the corresponding source instance during transfer learning. Meanwhile, the transfer learning model guides the selector to learn the weight appropriately according to the objective function. To evaluate the effectiveness of our method, we conduct experiments on two different tasks including recommender system and text matching. Experimental results show that our method consistently outperforms competing methods and the selected source instances share a similar data distribution with the target domain.

In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from three limitations. First, existing methods mostly utilize attention on the behavior of users, which is not always suitable for CTR prediction, because users often click on new products that are irrelevant to any historical behaviors. Second, in the real scenario, there are numerous users that have operations a long time ago, but turn relatively inactive in recent times. Thus, it is hard to precisely capture user's current preferences through early behaviors. Third, multiple representations of user's historical behaviors in different feature subspaces are largely ignored. To remedy these issues, we propose a Multi-Interactive Attention Network (MIAN) to comprehensively extract the latent relationship among all kinds of fine-grained features (e.g., gender, age and occupation in user-profile). Specifically, MIAN contains a Multi-Interactive Layer (MIL) that integrates three local interaction modules to capture multiple representations of user preference through sequential behaviors and simultaneously utilize the fine-grained user-specific as well as context information. In addition, we design a Global Interaction Module (GIM) to learn the high-order interactions and balance the different impacts of multiple features. Finally, Offline experiment results from three datasets, together with an Online A/B test in a large-scale recommendation system, demonstrate the effectiveness of our proposed approach.

With the rapid growth of data volume, data-driven machine learning models have become a necessary part of many industrial applications. Intuitively, the more high-quality data used for training leads to better model performance. However, in reality, data are usually scattered and isolated in different organizations or companies. Such a "data isolation" problem stimulates both academia and industry to explore the collaborative learning paradigm to build better models jointly with multiple data sources. Despite the potential performance gains, this learning paradigm inevitably faces privacy issues, especially for the Fintech domain where data are sensitive by nature. In this paper, we present a privacy-preserving collaborative learning system in Ant Financial, named Nebula. Our system aims to facilitate privacy-preserving collaborative model training for industrial-scale applications. Our system is built upon a ring-allreduce MPI based distributed framework. On top of that, with some optimization strategies and novel sharing scheme, our system is able to scale up to tens of millions of data samples with hundreds of thousands of features and achieve more than 100x speedup compared with the existing state-of-the-art implementations.

Aiming to effectively distinguish loan default in the Mobile Credit Payment Service, industrial efforts mainly attempt to employ conventional classifier with complicated feature engineer for prediction. However, these solutions fail to exploit multiplex relations existed in the financial scenarios and ignore the key intrinsic properties of the loan default detection, i.e., communicability, complementation and induction. To address these issues, we develop a novel attributed multiplex graph based loan default detection approach for effectively integrating multiplex relations in financial scenarios. Considering the complexity of financial scenario, an Attributed Multiplex Graph (AMG) is proposed to jointly model various relations and objects as well as the rich attributes on nodes and edges. We elaborately design relation-specific receptive layers equipped with adaptive breadth function to incorporate important information derived from local structure in each aspect of AMG and stack multiple propagation layer to explore the high-order connectivity information. Furthermore, a relation-specific attention mechanism is adopted to emphasize relevant information during end-to-end training. Extensive experiments conducted on the large-scale real- world dataset verify the effectiveness of the proposed model com- pared with state of arts. Moreover, AMG-DP has also achieved a performance improvement of 9.37% on KS metric in recent months after successful deployment in the Alipay APP.

As one of the core components of customer service bot, User Intent Prediction (UIP) aims at predicting users? intents (usually represented as predefined user questions) before they ask, and has been widely applied in real applications. However, when developing a machine learning system for this problem, two critical issues, i.e., the problem of feature drift and class imbalance, may emerge and seriously deprave the system performance. Moreover, various scenarios may arise due to business demands, making the aforementioned problems much more severe. To address these two problems, we propose an attention-based Deep Multi-instance Sequential Cross Network (aDMSCN) to deal with the UIP task. On the one hand,the UIP task can be subtly formalized as multi-instance learning(MIL) task with an attention-based method proposed to alleviate the influences of feature drift. To the best of our knowledge, this is the first attempt to model the problem from a MIL perspective.On the other hand, a ratio-sensitive loss is also developed in our model, which can mitigate the negative impact of class imbalance. Extensive experiments on both offline real-world datasets and on-line A/B testing show that our proposed framework significantly out performs other state-of-art methods for the UIP task.

Despite the great success of Graph Machine Learning (GML) in a variety of applications, the industry is still seeking a platform which makes performing industrial-purpose GML convenient. In this demo, we present EasyGML, a fully-functional and easy-to-use platform for general AI practitioners to apply out-of-the-box GML models in industrial scenarios. Leveraging the distributed data warehouse as its data infrastructure, EasyGML adopts AGL, an integrated system for industrial-purpose graph learning, as its core GML engine, and develops a model zoo containing various GML models, supporting both node property prediction and link property prediction. It packs different steps of GML workflow into different components, and provides a user-friendly web-based GUI for users to build their GML workflows simply by connecting several components together, without any coding.

Machine learning techniques have been widely applied in Internet companies for various tasks, acting as an essential driving force, and feature engineering has been generally recognized as a crucial tache when constructing machine learning systems. Recently, a growing effort has been made to the development of automatic feature engineering methods, so that the substantial and tedious manual effort can be liberated. However, for industrial tasks, the efficiency and scalability of these methods are still far from satisfactory. In this paper, we proposed a staged method named SAFE (Scalable Automatic Feature Engineering), which can provide excellent efficiency and scalability, along with requisite interpretability and promising performance. Extensive experiments are conducted and the results show that the proposed method can provide prominent efficiency and competitive effectiveness when comparing with other methods. What's more, the adequate scalability of the proposed method ensures it to be deployed in large scale industrial tasks.

Recently, in order to take a preemptive opportunity in the mobile economy, the Internet companies conduct thousands of marketing campaigns every day, to promote their mobile products and services. In the mobile marketing scenario, one of the fundamental issues is the audience expansion task for marketing campaigns. Given a set of seed users, audience expansion aims to seek more users (audiences), who are similar to the seeds and will finish the business goal of the targeted campaign (ie convert). However, the problem is challenging in three aspects. First, a company will run hundreds of campaigns to serve massive users every day. The requirements of scalability and timeliness make training model for each campaign extremely resource-consuming thus impractical. Therefore, we proposed to solve the problem in a two-stage manner, in which the offline stage employs heavyweight user representation learning and the online stage performs embedding-based lightweight audience expansion. Second, conventional two-stage audience expansion systems neglect the high-order user-campaign interactions and usually generate entangled user embeddings, thus fail to achieve high-quality user representation. Third, the seeds, which are usually provided by experts or collected from users' feedbacks, could be noisy and cannot cover the entire actual audiences, thus introduce coverage bias. Unfortunately, to our best knowledge, none of the related literatures tackle this crucial issue of audience expansion.

Machine learning over graphs has been emerging as powerful learning tools for graph data. However, it is challenging for industrial communities to leverage the techniques, such as graph neural networks (GNNs), and solve real-world problems at scale because of inherent data dependency in the graphs. As such, we cannot simply train a GNN with classic learning systems, for instance, parameter server that assumes data parallelism. Existing systems store the graph data in-memory for fast accesses either in a single machine or graph stores from remote. The major drawbacks are three-fold. First, they cannot scale because of the limitations on the volume of the memories, or the bandwidth between graph stores and workers. Second, they require extra development of graph stores without well exploiting mature infrastructures such as MapReduce that guarantee good system properties. Third, they focus on training but ignore optimizing the performance of inference over graphs, thus makes them an unintegrated system. In this paper, we design AGL, a scalable and integrated system, with fully-functional training and inference for GNNs. Our system design follows the message passing scheme underlying the computations of GNNs. We design to generate the K -hop neighborhood, an information-complete subgraph for each node, as well as do the inference simply by merging values from in-edge neighbors and propagating values to out-edge neighbors via MapReduce. In addition, the K -hop neighborhood contains information-complete subgraphs for each node, thus we simply do the training on parameter servers due to data independence. Our system AGL, implemented on mature infrastructures, can finish the training of a 2-layer GNN on a graph with billions of nodes and hundred billions of edges in 14 hours, and complete the inference in 1.2 hours.

Point-of-Interest (POI) recommendation has been extensively studied and successfully applied in industry recently. However, most existing approaches build centralized models on the basis of collecting users’ data. Both private data and models are held by the recommender, which causes serious privacy concerns. In this article, we propose a novel Privacy preserving POI Recommendation (PriRec) framework. First, to protect data privacy, users’ private data (features and actions) are kept on their own side, e.g., Cellphone or Pad. Meanwhile, the public data that need to be accessed by all the users are kept by the recommender to reduce the storage costs of users’ devices. Those public data include: (1) static data only related to the status of POI, such as POI categories, and (2) dynamic data dependent on user-POI actions such as visited counts. The dynamic data could be sensitive, and we develop local differential privacy techniques to release such data to the public with privacy guarantees. Second, PriRec follows the representations of Factorization Machine (FM) that consists of a linear model and the feature interaction model. To protect the model privacy, the linear models are saved on the users’ side, and we propose a secure decentralized gradient descent protocol for users to learn it collaboratively. The feature interaction model is kept by the recommender since there is no privacy risk, and we adopt a secure aggregation strategy in a federated learning paradigm to learn it. To this end, PriRec keeps users’ private raw data and models in users’ own hands, and protects user privacy to a large extent. We apply PriRec in real-world datasets, and comprehensive experiments demonstrate that, compared with FM, PriRec achieves comparable or even better recommendation accuracy.

The insurance industry has been creating innovative products around the emerging online shopping activities. Such ecommerce insurance is designed to protect buyers from potential risks such as impulse purchases and counterfeits. Fraudulent claims towards online insurance typically involve multiple parties such as buyers, sellers, and express companies, and they could lead to heavy financial losses. In order to uncover the relations behind organized fraudsters and detect fraudulent claims, we developed a large-scale insurance fraud detection system, i.e., InfDetect, which provides interfaces for commonly used graphs, standard data processing procedures, and a uniform graph learning platform. InfDetect is able to process big graphs containing up to 100 millions of nodes and billions of edges.In this paper, we investigate different graphs to facilitate fraudster mining, such as a device-sharing graph, a transaction graph, a friendship graph, and a buyer-seller graph. These graphs are fed to a uniform graph learning platform containing supervised and unsupervised graph learning algorithms. Cases on widely applied e-commerce insurance are described to demonstrate the usage and capability of our system. InfDetect has successfully detected thousands of fraudulent claims and saved over tens of thousands of dollars daily.

Secure online transaction is an essential task for e-commerce platforms. Alipay, one of the world’s leading cashless payment platform, provides the payment service to both merchants and individual customers. The fraud detection models are built to protect the customers, but stronger demands are raised by the new scenes, which are lacking in training data and labels. The proposed model makes a difference by utilizing the data under similar old scenes and the data under a new scene is treated as the target domain to be promoted. Inspired by this real case in Alipay, we view the problem as a transfer learning problem and design a set of revise strategies to transfer the source domain models to the target domain under the framework of gradient boosting tree models. This work provides an option for the cold-start and data-sharing problems.

Link prediction is widely used in a variety of industrial applications, such as merchant recommendation, fraudulent transaction detection, and so on. However, it's a great challenge to train and deploy a link prediction model on industrial-scale graphs with billions of nodes and edges. In this work, we present a scalable and distributed framework for semi-supervised link prediction problem (named DSSLP), which is able to handle industrial-scale graphs. Instead of training model on the whole graph, DSSLP is proposed to train on the k-hops neighborhood of nodes in a mini-batch setting, which helps reduce the scale of the input graph and distribute the training procedure. In order to generate negative examples effectively, DSSLP contains a distributed batched runtime sampling module. It implements uniform and dynamic sampling approaches, and is able to adaptively construct positive and negative examples to guide the training process. Moreover, DSSLP proposes a model-split strategy to accelerate the speed of inference process of the link prediction task. Experimental results demonstrate that the effectiveness and efficiency of DSSLP in serval public datasets as well as real-world datasets of industrial-scale graphs.

Mobile payment such as Alipay has been widely used in our daily lives. To further promote the mobile payment activities, it is important to run marketing campaigns under a limited budget by providing incentives such as coupons, commissions to merchants. As a result, incentive optimization is the key to maximizing the commercial objective of the marketing campaign. With the analyses of online experiments, we found that the transaction network can subtly describe the similarity of merchants' responses to different incentives, which is of great use in the incentive optimization problem. In this paper, we present a graph representation learning method atop of transaction networks for merchant incentive optimization in mobile payment marketing. With limited samples collected from online experiments, our end-to-end method first learns merchant representations based on an attributed transaction networks, then effectively models the correlations between the commercial objectives each merchant may achieve and the incentives under varying treatments. Thus we are able to model the sensitivity to incentive for each merchant, and spend the most budgets on those merchants that show strong sensitivities in the marketing campaign. Extensive offline and online experimental results at Alipay demonstrate the effectiveness of our proposed approach.

With the rapid growth of financial services, fraud detection has been a very important problem to guarantee a healthy environment for both users and providers. Conventional solutions for fraud detection mainly use some rule-based methods or distract some features manually to perform prediction. However, in financial services, users have rich interactions and they themselves always show multifaceted information. These data form a large multiview network, which is not fully exploited by conventional methods. Additionally, among the network, only very few of the users are labelled, which also poses a great challenge for only utilizing labeled data to achieve a satisfied performance on fraud detection. To address the problem, we expand the labeled data through their social relations to get the unlabeled data and propose a semi-supervised attentive graph neural network, named SemiGNN to utilize the multi-view labeled and unlabeled data for fraud detection. Moreover, we propose a hierarchical attention mechanism to better correlate different neighbors and different views. Simultaneously, the attention mechanism can make the model interpretable and tell what are the important factors for the fraud and why the users are predicted as fraud. Experimentally, we conduct the prediction task on the users of Alipay, one of the largest third-party online and offline cashless payment platform serving more than 4 hundreds of million users in China. By utilizing the social relations and the user attributes, our method can achieve a better accuracy compared with the state-of-the-art methods on two tasks. Moreover, the interpretable results also give interesting intuitions regarding the tasks.

A customer service bot is now a necessary component of an e-commerce platform. As a core module of the customer service bot, user intent prediction can help predict user questions before they ask. A typical solution is to find top candidate questions that a user will be interested in. Such solution ignores the inter-relationship between questions and often aims to maximize the immediate reward such as clicks, which may not be ideal in practice. Hence, we propose to view the problem as a sequential decision making process to better capture the long-term effects of each recommendation in the list. Intuitively, we formulate the problem as a Markov decision process and consider using reinforcement learning for the problem. With this approach, questions presented to users are both relevant and diverse. Experiments on offline real-world dataset and online system demonstrate the effectiveness of our proposed approach.

Fraudulent claim detection is one of the greatest challenges the insurance industry faces. Alibaba's return-freight insurance, providing return-shipping postage compensations over product return on the e-commerce platform, receives thousands of potentially fraudulent claims everyday. Such deliberate abuse of the insurance policy could lead to heavy financial losses. In order to detect and prevent fraudulent insurance claims, we developed a novel data-driven procedure to identify groups of organized fraudsters, one of the major contributions to financial losses, by learning network information. In this paper, we introduce a device-sharing network among claimants, followed by developing an automated solution for fraud detection based on graph learning algorithms, to separate fraudsters from regular customers and uncover groups of organized fraudsters. This solution applied at Alibaba achieves more than 80% precision while covering 44% more suspicious accounts compared with a previously deployed rule-based classifier after human expert investigations. Our approach can easily and effectively generalizes to other types of insurance.

Consumers today face too many reviews to read when shopping online. Presenting the most helpful reviews, instead of all, to them will greatly ease purchase decision making. Most of the existing studies on review helpfulness prediction focused on domains with rich labels, not suitable for domains with insufficient labels. In response, we explore a multi-domain approach that learns domain relationships to help the task by transferring knowledge from data-rich domains to data-deficient domains. To better model domain differences, our approach gates multi-granularity embeddings in a Neural Network (NN) based transfer learning framework to reflect the domain-variant importance of words. Extensive experiments empirically demonstrate that our model outperforms the state-of-the-art baselines and NN-based methods without gating on this task. Our approach facilitates more effective knowledge transfer between domains, especially when the target domain dataset is small. Meanwhile, the domain relationship and domain-specific embedding gating are insightful and interpretable.

With the explosive growth of e-commerce and the booming of e-payment, detecting online transaction fraud in real time has become increasingly important to Fintech business. To tackle this problem, we introduce the TitAnt, a transaction fraud detection system deployed in Ant Financial, one of the largest Fintech companies in the world. The system is able to predict online real-time transaction fraud in mere milliseconds. We present the problem definition, feature extraction, detection methods, implementation and deployment of the system, as well as empirical effectiveness. Extensive experiments have been conducted on large real-world transaction data to show the effectiveness and the efficiency of the proposed system.

Internet companies are facing the need for handling large-scale machine learning applications on a daily basis and distributed implementation of machine learning algorithms which can handle extra-large-scale tasks with great performance is widely needed. Deep forest is a recently proposed deep learning framework which uses tree ensembles as its building blocks and it has achieved highly competitive results on various domains of tasks. However, it has not been tested on extremely large-scale tasks. In this work, based on our parameter server system, we developed the distributed version of deep forest. To meet the need for real-world tasks, many improvements are introduced to the original deep forest model, including MART (Multiple Additive Regression Tree) as base learners for efficiency and effectiveness consideration, the cost-based method for handling prevalent class-imbalanced data, MART based feature selection for high dimension data, and different evaluation metrics for automatically determining the cascade level. We tested the deep forest model on an extra-large-scale task, i.e., automatic detection of cash-out fraud, with more than 100 million training samples. Experimental results showed that the deep forest model has the best performance according to the evaluation metrics from different perspectives even with very little effort for parameter tuning. This model can block fraud transactions in a large amount of money each day. Even compared with the best-deployed model, the deep forest model can additionally bring a significant decrease in economic loss each day.

Ant Credit Pay is a consumer credit service in Ant Financial Service Group. Similar to credit card, loan default is one of the major risks of this credit product. Hence, effective algorithm for default prediction is the key to losses reduction and profits increment for the company. However, the challenges facing in our scenario are different from those in conventional credit card service. The first one is scalability. The huge volume of users and their behaviors in Ant Financial requires the ability to process industrial-scale data and perform model training efficiently. The second challenges is the cold-start problem. Different from the manual review for credit card application in conventional banks, the credit limit of Ant Credit Pay is automatically offered to users based on the knowledge learned from big data. However, default prediction for new users is suffered from lack of enough credit behaviors. It requires that the proposal should leverage other new data source to alleviate the cold-start problem. Considering the above challenges and the special scenario in Ant Financial, we try to incorporate default prediction with network information to alleviate the cold-start problem. In this paper, we propose an industrial-scale distributed network representation framework, termed NetDP, for default prediction in Ant Credit Pay. The proposal explores network information generated by various interaction between users, and blends unsupervised and supervised network representation in a unified framework for default prediction problem. Moreover, we present a parameter-server-based distributed implement of our proposal to handle the scalability challenge. Experimental results demonstrate the effectiveness of our proposal, especially in cold-start problem, as well as the efficiency for industrial-scale dataset.

We present, GEM, the first heterogeneous graph neural network approach for detecting malicious accounts at Alipay, one of the world's leading mobile cashless payment platform. Our approach, inspired from a connected subgraph approach, adaptively learns discriminative embeddings from heterogeneous account-device graphs based on two fundamental weaknesses of attackers, i.e. device aggregation and activity aggregation. For the heterogeneous graph consists of various types of nodes, we propose an attention mechanism to learn the importance of different types of nodes, while using the sum operator for modeling the aggregation patterns of nodes in each type. Experiments show that our approaches consistently perform promising results compared with competitive methods over time.

Collaborative filtering, especially latent factor model, has been popularly used in personalized recommendation. Latent factor model aims to learn user and item latent factors from user-item historic behaviors. To apply it into real big data scenarios, efficiency becomes the first concern, including offline model training efficiency and online recommendation efficiency. In this paper, we propose a D istributed C ollaborative H ashing ( DCH ) model which can significantly improve both efficiencies. Specifically, we first propose a distributed learning framework, following the state-of-the-art parameter server paradigm, to learn the offline collaborative model. Our model can be learnt efficiently by distributedly computing subgradients in minibatches on workers and updating model parameters on servers asynchronously. We then adopt hashing technique to speedup the online recommendation procedure. Recommendation can be quickly made through exploiting lookup hash tables. We conduct thorough experiments on two real large-scale datasets. The experimental results demonstrate that, comparing with the classic and state-of-the-art (distributed) latent factor models, DCH has comparable performance in terms of recommendation accuracy but has both fast convergence speed in offline model training procedure and realtime efficiency in online recommendation procedure. Furthermore, the encouraging performance of DCH is also shown for several real-world applications in Ant Financial.

Nowadays, the number of mobile applications (Apps) is rapidly increasing due to different kinds of user needs. Existing App recommendation models can not scale to practical large data scenarios. In this paper, we present a large scale App recommendation framework, which has been applied into real application in Ant Financial for recommending Apps for hundreds of millions of users. We first present feature engineering, including a novel way to high-level features, and then use a linear ranking model to make recommendation. We also report the encouraging results through the experiments in real large scale dataset.

In recent years, due to the emergence of Big Data (terabytes or petabytes) and Big Model (tens of billions of parameters), there has been an ever-increasing need of parallelizing machine learning (ML) algorithms in both academia and industry. Although there are some existing distributed computing systems, such as Hadoop and Spark, for parallelizing ML algorithms, they only provide synchronous and coarse-grained operators (e.g., Map, Reduce, and Join, etc.), which may hinder developers from implementing more efficient algorithms. This motivated us to design a universal distributed platform termed KunPeng, that combines both distributed systems and parallel optimization algorithms to deal with the complexities that arise from large-scale ML. Specifically, KunPeng not only encapsulates the characteristics of data/model parallelism, load balancing, model sync-up, sparse representation, industrial fault-tolerance, etc., but also provides easy-to-use interface to empower users to focus on the core ML logics. Empirical results on terabytes of real datasets with billions of samples and features demonstrate that, such a design brings compelling performance improvements on ML programs ranging from Follow-the-Regularized-Leader Proximal algorithm to Sparse Logistic Regression and Multiple Additive Regression Trees. Furthermore, KunPeng's encouraging performance is also shown for several real-world applications including the Alibaba's Double 11 Online Shopping Festival and Ant Financial's transaction risk estimation.