Politicization is a social phenomenon studied by political science characterized by the extent to which ideas and facts are given a political tone. A range of topics, such as climate change, religion and vaccines has been subject to increasing politicization in the media and social media platforms. In this work, we propose a computational method for assessing politicization in online conversations based on topic shifts, i.e., the degree to which people switch topics in online conversations. The intuition is that topic shifts from a non-political topic to politics are a direct measure of politicization – making something political, and that the more people switch conversations to politics, the more they perceive politics as playing a vital role in their daily lives. A fundamental challenge that must be addressed when one studies politicization in social media is that, a priori, any topic may be politicized. Hence, any keyword-based method or even machine learning approaches that rely on topic labels to classify topics are expensive to run and potentially ineffective. Instead, we learn from a seed of political keywords and use Positive-Unlabeled (PU) Learning to detect political comments in reaction to non-political news articles posted on Twitter, YouTube, and TikTok during the 2022 Brazilian presidential elections. Our findings indicate that all platforms show evidence of politicization as discussion around topics adjacent to politics such as economy, crime and drugs tend to shift to politics. Even the least politicized topics had the rate in which their topics shift to politics increased in the lead up to the elections and after other political events in Brazil – an evidence of politicization. The code is available at https://github.com/marceloslo/Topic-Shifts-as-a-Proxy-for-Assessing-Politicization-in-Social-Media.

As the Internet grows in number of users and in the diversity of services, it becomes more influential on peoples lives. It has the potential of constructing or modifying the opinion, the mental perception, and the values of individuals. What is being created and published online is a reflection of people’s values and beliefs. As a global platform, the Internet is a great source of information for researching the online culture of many different countries. In this work we develop a methodology for measuring data from textual online sources using word embedding models, to create a country-based online human values index that captures cultural traits and values worldwide. Our methodology is applied with a dataset of 1.7 billion tweets, and then we identify their location among 59 countries. We create a list of 22 Online Values Inquiries (OVI) , each one capturing different questions from the World Values Survey, related to several values such as religion, science, and abortion. We observe that our methodology is indeed capable of capturing human values online for different counties and different topics. We also show that some online values are highly correlated (up to c = 0.69, p < 0.05) with the corresponding offline values, especially religion-related ones. Our method is generic, and we believe it is useful for social sciences specialists, such as demographers and sociologists, that can use their domain knowledge and expertise to create their own Online Values Inquiries, allowing them to analyze human values in the online environment.

Attention is a scarce resource disputed by algorithms and people on the Internet. This competition for attention is part of online spaces especially online small groups where there is a limited number of individuals interacting with each other using text and media content that is not controlled by algorithms or human curators. In these groups, as certain participants and piece of content can catch the collective attention, a question that naturally arises is: how to analyze topic attention in online small groups? In this paper, we propose a methodology aimed at answering this question. Our proposal consists of sets of analyses over topical (obtained from topic analysis) transition graphs for characterizing attention allocation, permanence and shifting as well as participant role characterization during discussions in online small groups. We experimented with our methodology using WhatsApp groups as a case study. Among other results, we identified and characterized abrupt and smooth topic transitions as well as patterns of participant activity related to certain topics.

Planners and social psychologists have suggested that the recognizability of the urban environment is linked to people's socio-economic well-being. We build a web game that puts the recognizability of London's streets to the test. It follows as closely as possible one experiment done by Stanley Milgram in 1972. The game picks up random locations from Google Street View and tests users to see if they can judge the location in terms of closest subway station, borough, or region. Each participant dedicates only few minutes to the task (as opposed to 90 minutes in Milgram's). We collect data from 2,255 participants (one order of magnitude a larger sample) and build a recognizability map of London based on their responses. We find that some boroughs have little cognitive representation; that recognizability of an area is explained partly by its exposure to Flickr and Foursquare users and mostly by its exposure to subway passengers; and that areas with low recognizability do not fare any worse on the economic indicators of income, education, and employment, but they do significantly suffer from social problems of housing deprivation, poor living conditions, and crime. These results could not have been produced without analyzing life off- and online: that is, without considering the interactions between urban places in the physical world and their virtual presence on platforms such as Flickr and Foursquare. This line of work is at the crossroad of two emerging themes in computing research - a crossroad where "web science" meets the "smart city" agenda.

With the growing popularity and usage of online social media services, people now have accounts (some times several) on multiple and diverse services like Facebook, Linked In, Twitter and You Tube. Publicly available information can be used to create a digital footprint of any user using these social media services. Generating such digital footprints can be very useful for personalization, profile management, detecting malicious behavior of users. A very important application of analyzing users' online digital footprints is to protect users from potential privacy and security risks arising from the huge publicly available user information. We extracted information about user identities on different social networks through Social Graph API, Friend Feed, and Profilactic, we collated our own dataset to create the digital footprints of the users. We used username, display name, description, location, profile image, and number of connections to generate the digital footprints of the user. We applied context specific techniques (e.g. Jaro Winkler similarity, Word net based ontologies) to measure the similarity of the user profiles on different social networks. We specifically focused on Twitter and Linked In. In this paper, we present the analysis and results from applying automated classifiers for disambiguating profiles belonging to the same user from different social networks. User ID and Name were found to be the most discriminative features for disambiguating user profiles. Using the most promising set of features and similarity metrics, we achieved accuracy, precision and recall of 98%, 99%, and 96%, respectively.

Influential people have an important role in the process of information diffusion. However, there are several ways to be influential, for example, to be the most popular or the first that adopts a new idea. In this paper we present a methodology to find trendsetters in information networks according to a specific topic of interest. Trendsetters are people that adopt and spread new ideas influencing other people before these ideas become popular. At the same time, not all early adopters are trendsetters because only few of them have the ability of propagating their ideas by their social contacts through word-of-mouth. Differently from other influence measures, a trendsetter is not necessarily popular or famous, but the one whose ideas spread over the graph successfully. Other metrics such as node in-degree or even standard Pagerank focus only in the static topology of the network. We propose a ranking strategy that focuses on the ability of some users to push new ideas that will be successful in the future. To that end, we combine temporal attributes of nodes and edges of the network with a Pagerank based algorithm to find the trendsetters for a given topic. To test our algorithm we conduct innovative experiments over a large Twitter dataset. We show that nodes with high in-degree tend to arrive late for new trends, while users in the top of our ranking tend to be early adopters that also influence their social contacts to adopt the new trend.

Online Location Based Social Networks (LBSNs), which combine social network features with geographic information sharing, are becoming increasingly popular. One such application is Foursquare, which doubled its user population in less than six months. Among other features, Foursquare allows users to leave tips (i.e., reviews or recommendations) at specific venues as well as to give feedback on previously posted tips by adding them to their to-do lists or marking them as done. In this paper, we analyze how Foursquare users exploit these three features - tips, dones and to-dos - uncovering different behavior profiles. Our study reveals the existence of very active and influential users, some of which are famous businesses and brands, that seem engaged in posting tips at a large variety of venues while also receiving a great amount of user feedback on them. We also provide evidence of spamming, showing the existence of users that post tips whose contents are unrelated to the nature or domain of the venue where the tips were left.

The multi-million sports-betting market is based on the fact that the task of predicting the outcome of a sports event is very hard. Even with the aid of an uncountable number of descriptive statistics and background information, only a few can correctly guess the outcome of a game or a league. In this work, our approach is to move away from the traditional way of predicting sports events, and instead to model sports leagues as networks of players and teams where the only information available is the work relationships among them. We propose two network-based models to predict the behavior of teams in sports leagues. These models are parameter-free, that is, they do not have a single parameter, and moreover are sport-agnostic: they can be applied directly to any team sports league. First, we view a sports league as a network in evolution, and we infer the implicit feedback behind network changes and properties over the years. Then, we use this knowledge to construct the network-based prediction models, which can, with a significantly high probability, indicate how well a team will perform over a season. We compare our proposed models with other prediction models in two of the most popular sports leagues: the National Basketball Association (NBA) and the Major League Baseball (MLB). Our model shows consistently good results in comparison with the other models and, relying upon the network properties of the teams, we achieved a ≈ 14% rank prediction accuracy improvement over our best competitor.

Real-time interaction, which enables live discussions, has become a key feature of most Web applications. In such an environment, the ability to automatically analyze user opinions and sentiments as discussions develop is a powerful resource known as real time sentiment analysis. However, this task comes with several challenges, including the need to deal with highly dynamic textual content that is characterized by changes in vocabulary and its subjective meaning and the lack of labeled data needed to support supervised classifiers. In this paper, we propose a transfer learning strategy to perform real time sentiment analysis. We identify a task - opinion holder bias prediction - which is strongly related to the sentiment analysis task; however, in constrast to sentiment analysis, it builds accurate models since the underlying relational data follows a stationary distribution.

A number of online video social networks, out of which YouTube is the most popular, provides features that allow users to post a video as a response to a discussion topic. These features open opportunities for users to introduce polluted content, or simply pollution, into the system. For instance, spammers may post an unrelated video as response to a popular one aiming at increasing the likelihood of the response being viewed by a larger number of users. Moreover, opportunistic users--promoters--may try to gain visibility to a specific video by posting a large number of (potentially unrelated) responses to boost the rank of the responded video, making it appear in the top lists maintained by the system. Content pollution may jeopardize the trust of users on the system, thus compromising its success in promoting social interactions. In spite of that, the available literature is very limited in providing a deep understanding of this problem.

We analyze knowledge production in Computer Science by means of coauthorship networks. For this, we consider 30 graduate programs of different regions of the world, being 8 programs in Brazil, 16 in North America (3 in Canada and 13 in the United States), and 6 in Europe (2 in France, 1 in Switzerland and 3 in the United Kingdom). We use a dataset that consists of 176,537 authors and 352,766 publication entries distributed among 2,176 publication venues. The results obtained for different metrics of collaboration social networks indicate the process of knowledge creation has changed differently for each region. Research is increasingly done in teams across different fields of Computer Science. The size of the giant component indicates the existence of isolated collaboration groups in the European network, contrasting to the degree of connectivity found in the Brazilian and North-American counterparts. We also analyzed the temporal evolution of the social networks representing the three regions. The number of authors per paper experienced an increase in a time span of 12 years. We observe that the number of collaborations between authors grows faster than the number of authors, benefiting from the existing network structure. The temporal evolution shows differences between well-established fields, such as Databases and Computer Architecture, and emerging fields, like Bioinformatics and Geoinformatics. The patterns of collaboration analyzed in this paper contribute to an overall understanding of Computer Science research in different geographical regions that could not be achieved without the use of complex networks and a large publication database.

E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consumers are less attracted to online auctions, preferring to buy merchandise quickly using fixed-price negotiations. Sales at Amazon.com, the leader in online sales of fixed-price goods, rose 37% in the first quarter of 2008. At eBay, where auctions make up 58% of the site's sales, revenue rose 14%. In Brazil, probably by cultural influence, online auctions are not been popular. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze seller practices, considering seller profiles and strategies. We show that different sellers adopt strategies according to their interests, abilities and experience. Moreover, we confirm that choosing a selling strategy is not simple, since it is important to consider the seller's characteristics to evaluate the applicability of a strategy. The work also provides a comparative analysis of some selling practices in Brazil with popular worldwide marketplaces.

The United States National Basketball Association (NBA) is one of the most popular sports league in the world and is well known for moving a millionary betting market that uses the countless statistical data generated after each game to feed the wagers. This leads to the existence of a rich historical database that motivates us to discover implicit knowledge in it. In this paper, we use complex network statistics to analyze the NBA database in order to create models to represent the behavior of teams in the NBA. Results of complex network-based models are compared with box score statistics, such as points, rebounds and assists per game. We show the box score statistics play a significant role for only a small fraction of the players in the league. We then propose new models for predicting a team success based on complex network metrics, such as clustering coefficient and node degree. Complex network-based models present good results when compared to box score statistics, which underscore the importance of capturing network relationships in a community such as the NBA.

Current search technologies work in "one size fits all" fashion. Therefore, the answer to a query is independent of specific user information need. In this paper, we describe a novel ranking technique for personalized search services that combines content-based and community-based evidences. The community-based information is used in order to provide context for queries and is influenced by the current interaction of the user with the service. Our algorithm is evaluated using data derived from an actual service available on the Web, an online bookstore. We show that the quality of content-based ranking strategies can be improved by the use of community information as another evidential source of relevance. In our experiments, the improvements reach up to 48% in terms of average precision.