When users post on social network sites, they can engage in audience-reaching strategies, in an effort to reach desired audience members, as well as audience-limiting strategies, in an effort to avoid unwanted audience members. While much research has focused on users' audience-limiting strategies, little research has explicitly focused on users' audience-reaching strategies. Additionally, little work has explored either strategy at the post level. Using mixed methods involving a diary study and follow-up interviews focused on a diverse group of users' posts, this article reveals several audience-reaching strategies users engaged from altering their content to tagging. However, users in this study rarely used strategies to exclude people proactively and technologically outside of their targeted audiences, and instead broadcasted widely. Participants described several rationales for sharing broadly from skill-related issues to a reliance on the audience or site to filter the content.

The Experience Sampling Method (ESM) enables researchers to capture information about participants' experiences in the moment. Adding an end-of-day retrospective survey also allows participants to elaborate on those experiences. Although the use of photos in retrospective interviews and surveys for memory elicitation is well known, little research has investigated the use of photos in ESM studies. As smartphone adoption increases facilitating ESM studies and making photo sharing easier, researchers need to continuously evaluate the method and investigate the role of photos in such studies. We conducted a large-scale ESM and retrospective survey study via Android smartphones with more than 1,000 US participants, and analyzed participants' photo submissions, including how photo use correlated with participants' data quality and what, if any, value photos added for researchers. Our study sheds light on the role of photos in ESM and retrospective studies that researchers can reference when constructing future study designs.

While we tend to think of self-presentation as a process executed by the self, reputation management on social network sites, like Facebook, is increasingly viewed as a collective endeavor. The information users share about one another can have significant impacts on impression formation, and at times this other-generated content may be face threatening, or challenging to one's desired self-presentation. However, we know little about the nature of these other-generated face threats and the ways that people perceive them. Using an online survey of 150 Facebook users, we report on what these users consider to be other-generated face threats and how they feel after experiencing them. Results suggest that many face threats result from other Facebook users neglecting or misunderstanding a target's audience and/or self-presentation goals, as well as a target's fear of creating an unwanted association with another Facebook user. Experience of these threats is affected by both individual and situational factors. We also report on a new unique measure capturing Facebook skills.