We present ALF (Advertiser Large Foundation model), a multi-modal transformer architecture for understanding advertiser behavior and intent across text, image, video, and structured data modalities. Through contrastive learning and multi-task optimization, ALF creates unified advertiser representations that capture both content and behavioral patterns. Our model achieves state-of-the-art performance on critical tasks including fraud detection, policy violation identification, and advertiser similarity matching. In production deployment, ALF demonstrates significant real-world impact by delivering simultaneous gains in both precision and recall, for instance boosting recall by over 40 percentage points on one critical policy and increasing precision to 99.8% on another. The architecture's effectiveness stems from its novel combination of multi-modal transformations, inter-sample attention mechanism, spectrally normalized projections, and calibrated probabilistic outputs.

Counterfactual learning from observational data involves learning a classifier on an entire population based on data that is observed conditioned on a selection policy. This work considers this problem in an active setting, where the learner additionally has access to unlabeled examples and can choose to get a subset of these labeled by an oracle. Prior work on this problem uses disagreement-based active learning, along with an importance weighted loss estimator to account for counterfactuals, which leads to a high label complexity. We show how to instead incorporate a more efficient counterfactual risk minimizer into the active learning algorithm. This requires us to modify both the counterfactual risk to make it amenable to active learning, as well as the active learning process to make it amenable to the risk. We provably demonstrate that the result of this is an algorithm which is statistically consistent as well as more label-efficient than prior work.

We consider active learning with logged data, where labeled examples are drawn conditioned on a predetermined logging policy, and the goal is to learn a classifier on the entire population, not just conditioned on the logging policy. Prior work addresses this problem either when only logged data is available, or purely in a controlled random experimentation setting where the logged data is ignored. In this work, we combine both approaches to provide an algorithm that uses logged data to bootstrap and inform experimentation, thus achieving the best of both worlds. Our work is inspired by a connection between controlled random experimentation and active learning, and modifies existing disagreement-based active learning algorithms to exploit logged data.

It has been a long-standing problem to efficiently learn a halfspace using as few labels as possible in the presence of noise. In this work, we propose an efficient Perceptron-based algorithm for actively learning homogeneous halfspaces under the uniform distribution over the unit sphere. Under the bounded noise condition~\cite{MN06}, where each label is flipped with probability at most $\eta < \frac 1 2$, our algorithm achieves a near-optimal label complexity of $\tilde{O}\left(\frac{d}{(1-2\eta)^2}\ln\frac{1}{\epsilon}\right)$ in time $\tilde{O}\left(\frac{d^2}{\epsilon(1-2\eta)^3}\right)$. Under the adversarial noise condition~\cite{ABL14, KLS09, KKMS08}, where at most a $\tilde \Omega(\epsilon)$ fraction of labels can be flipped, our algorithm achieves a near-optimal label complexity of $\tilde{O}\left(d\ln\frac{1}{\epsilon}\right)$ in time $\tilde{O}\left(\frac{d^2}{\epsilon}\right)$. Furthermore, we show that our active learning algorithm can be converted to an efficient passive learning algorithm that has near-optimal sample complexities with respect to $\epsilon$ and $d$.

We study active learning where the labeler can not only return incorrect labels but also abstain from labeling. We consider different noise and abstention conditions of the labeler. We propose an algorithm which utilizes abstention responses, and analyze its statistical consistency and query complexity under fairly natural assumptions on the noise and abstention rate of the labeler. This algorithm is adaptive in a sense that it can automatically request less queries with a more informed or less noisy labeler. We couple our algorithm with lower bounds to show that under some technical conditions, it achieves nearly optimal query complexity.