Product query classification is the basic component for query understanding, which aims to classify the user queries into multiple categories under a predefined product category taxonomy for the E-commerce search engine. It is a challenging task due to the tremendous amount of product categories. And a slight modification to a query will change its corresponding categories entirely, e.g., appending the "button" to the query "shirt". The problem is more severe for the tail queries which lack enough supervision information from customers. Motivated by this phenomenon, this paper proposes to model the contrasting/similar relationships between such similar queries. Our framework is composed of a base model and an across-context attention module. The across-context attention module plays the role of deriving and extracting external information from these variant queries by predicting their categories. We conduct both offline and online experiments on the real-world E-commerce search engine. Experimental results demonstrate the effectiveness of our across-context attention module.

Relevance is the core problem of a search engine, and one of the main challenges is the vocabulary gap between user queries and documents. This problem is more serious in e-commerce, because language in product titles is more professional. Query rewriting and semantic matching are two key techniques to bridge the semantic gap between them to improve relevance. Recently, deep neural networks have been successfully applied to the two tasks and enhanced the relevance performance. However, such approaches suffer from the sparseness of training data in e-commerce scenario. In this study, we investigate the instinctive connection between query rewriting and semantic matching tasks, and propose a co-training framework to address the data sparseness problem when training deep neural networks. We first build a huge unlabeled dataset from search logs, on which the two tasks can be considered as two different views of the relevance problem. Then we iteratively co-train them via labeled data generated from this unlabeled set to boost their performance simultaneously. We conduct a series of offline and online experiments on a real-world e-commerce search engine, and the results demonstrate that the proposed method improves relevance significantly.