Accurate estimation of delivery time (EDT) is a critical factor in web e-commerce user experience. The pursuit of higher EDT accuracy has predominantly centered on designing increasingly complex model architectures. While valuable, this architecture-centric paradigm creates a tension between its high iteration costs and the industrial demand for agile deployment. This work, therefore, explores a complementary dimension: enhancing model performance by optimizing the learning process itself. We propose EDTF, a novel, plug-and-play composite learning framework that empowers existing models by augmenting their learning objective. EDTF first transforms the traditional regression problem into a structured ordinal classification task to address the training difficulties inherent in direct regression and preserve temporal order. It then introduces a cross-view consistency paradigm, decomposing the prediction task into two related views: the macroscopic end-to-end delivery time and the microscopic next-hop duration. By enforcing a self-supervised signal that aligns the sum of future next-hop durations with the overall EDT, our framework enables models to learn more robust temporal representations without extra features. Extensive experiments on a large-scale industrial dataset show that EDTF, as a plugin, consistently enhances performance and accelerates convergence across five diverse architectures. Critically, an EDTF-optimized model has been successfully deployed in a live production environment, demonstrating significant improvements over its predecessor. This work thus presents a validated and valuable new paradigm for the economical and efficient application of web services reliant on trajectory-based forecasting, from e-commerce to ride-hailing and food delivery.

Mixed Integer Programming (MIP) is one of the most widely used modeling techniques for combinatorial optimization problems. In many applications, a similar MIP model is solved on a regular basis, maintaining remarkable similarities in model structures and solution appearances but differing in formulation coefficients. This offers the opportunity for machine learning methods to explore the correlations between model structures and the resulting solution values. To address this issue, we propose to represent a MIP instance using a tripartite graph, based on which a Graph Convolutional Network (GCN) is constructed to predict solution values for binary variables. The predicted solutions are used to generate a local branching type cut which can be either treated as a global (invalid) inequality in the formulation resulting in a heuristic approach to solve the MIP, or as a root branching rule resulting in an exact approach. Computational evaluations on 8 distinct types of MIP problems show that the proposed framework improves the primal solution finding performance significantly on a state-of-the-art open-source MIP solver.