The user base of short video apps has experienced unprecedented growth in recent years, resulting in a significant demand for video content analysis. In particular, text-video retrieval, which aims to find the top matching videos given text descriptions from a vast video corpus, is an essential function, the primary challenge of which is to bridge the modality gap. Nevertheless, most existing approaches treat texts merely as discrete tokens and neglect their syntax structures. Moreover, the abundant spatial and temporal clues in videos are often underutilized due to the lack of interaction with text. To address these issues, we argue that using texts as guidance to focus on relevant temporal frames and spatial regions within videos is beneficial. In this paper, we propose a novel Syntax-Hierarchy-Enhanced text-video retrieval method (SHE-Net) that exploits the inherent semantic and syntax hierarchy of texts to bridge the modality gap from two perspectives. First, to facilitate a more fine-grained integration of visual content, we employ the text syntax hierarchy, which reveals the grammatical structure of text descriptions, to guide the visual representations. Second, to further enhance the multi-modal interaction and alignment, we also utilize the syntax hierarchy to guide the similarity calculation. We evaluated our method on four public text-video retrieval datasets of MSR-VTT, MSVD, DiDeMo, and ActivityNet. The experimental results and ablation studies confirm the advantages of our proposed method.

We present a Recipe for Effective and Efficient zero-shot video-text Retrieval, dubbed M2-RAAP. Upon popular image-text models like CLIP, most current adaptation-based video-text pre-training methods are confronted by three major issues, i.e., noisy data corpus, time-consuming pre-training, and limited performance gain. Towards this end, we conduct a comprehensive study including four critical steps in video-text pre-training. Specifically, we investigate 1) data filtering and refinement, 2) video input type selection, 3) temporal modeling, and 4) video feature enhancement. We then summarize this empirical study into the M2-RAAP recipe, where our technical contributions lie in 1) the data filtering and text re-writing pipeline resulting in 1M high-quality bilingual video-text pairs, 2) the promotion of video inputs with key-frames to accelerate pre-training, and 3) the Auxiliary-Caption-Guided (ACG) strategy to enhance video features. We conduct extensive experiments by adapting three image-text foundation models on two refined video-text datasets from different languages, validating the robustness and reproducibility of M2-RAAP for adaptation-based pre-training. Results demonstrate that M2-RAAP yields superior performance with significantly less data (-90%) and time consumption (-95%), establishing a new SOTA on four English zero-shot retrieval datasets and two Chinese ones. Codebase and refined bilingual data annotations are available at https://github.com/alipay/Ant-Multi-Modal-Framework/tree/main/prj/M2_RAAP.

In recent years, the explosion of web videos makes text-video retrieval increasingly essential and popular for video filtering, recommendation, and search. Text-video retrieval aims to rank relevant text/video higher than irrelevant ones. The core of this task is to precisely measure the cross-modal similarity between texts and videos. Recently, contrastive learning methods have shown promising results for text-video retrieval, most of which focus on the construction of positive and negative pairs to learn text and video representations. Nevertheless, they do not pay enough attention to hard negative pairs and lack the ability to model different levels of semantic similarity. To address these two issues, this paper improves contrastive learning using two novel techniques. First, to exploit hard examples for robust discriminative power, we propose a novel Dual-Modal Attention-Enhanced Module (DMAE) to mine hard negative pairs from textual and visual clues. By further introducing a Negative-aware InfoNCE (NegNCE) loss, we are able to adaptively identify all these hard negatives and explicitly highlight their impacts in the training loss. Second, our work argues that triplet samples can better model fine-grained semantic similarity compared to pairwise samples. We thereby present a new Triplet Partial Margin Contrastive Learning (TPM-CL) module to construct partial order triplet samples by automatically generating fine-grained hard negatives for matched text-video pairs. The proposed TPM-CL designs an adaptive token masking strategy with cross-modal interaction to model subtle semantic differences. Extensive experiments demonstrate that the proposed approach outperforms existing methods on four widely-used text-video retrieval datasets, including MSR-VTT, MSVD, DiDeMo and ActivityNet.

With rising awareness of environment protection and recycling, second-hand trading platforms have attracted increasing attention in recent years. The interaction data on second-hand trading platforms, consisting of sufficient interactions per user but rare interactions per item, is different from what they are on traditional platforms. Therefore, building successful recommendation systems in the second-hand trading platforms requires balancing modeling items? and users? preference, and mitigating the adverse effects of the sparsity, which makes recommendation especially challenging. Accordingly, we proposed a method to simultaneously learn representations of items and users from coarse-grained and fine-grained features, and a multi-task learning strategy is designed to address the issue of data sparsity. Experiments conducted on a real-world second-hand trading platform dataset demonstrate the effectiveness of our proposed model.

Personalized hashtag recommendation methods aim to suggest users hashtags to annotate, categorize, and describe their posts. The hashtags, that a user provides to a post (e.g., a micro-video), are the ones which in her mind can well describe the post content where she is interested in. It means that we should consider both users' preferences on the post contents and their personal understanding on the hashtags. Most existing methods rely on modeling either the interactions between hashtags and posts or the interactions between users and hashtags for hashtag recommendation. These methods have not well explored the complicated interactions among users, hashtags, and micro-videos. In this paper, towards the personalized micro-video hashtag recommendation, we propose a Graph Convolution Network based Personalized Hashtag Recommendation (GCN-PHR) model, which leverages recently advanced GCN techniques to model the complicate interactions among and learn their representations. In our model, the users, hashtags, and micro-videos are three types of nodes in a graph and they are linked based on their direct associations. In particular, the message-passing strategy is used to learn the representation of a node (e.g., user) by aggregating the message passed from the directly linked other types of nodes (e.g., hashtag and micro-video). Because a user is often only interested in certain parts of a micro-video and a hashtag is typically used to describe the part (of a micro-video) that the user is interested in, we leverage the attention mechanism to filter the message passed from micro-videos to users and hashtags, which can significantly improve the representation capability. Extensive experiments have been conducted on two real-world micro-video datasets and demonstrate that our model outperforms the state-of-the-art approaches by a large margin.