Algorithms have played a central role in personalized recommendations on social media. However, they also present significant obstacles for content creators trying to predict and manage their audience reach. This issue is particularly challenging for marginalized groups seeking to maintain safe spaces. Our study explores how women on Xiaohongshu (rednote), a recommendation-driven social platform, proactively re-appropriate hashtags (e.g., #Baby Supplemental Food) by using them in posts unrelated to their literal meaning. The hashtags were strategically chosen from topics that would be uninteresting to the male audience they wanted to block. Through a mixed-methods approach, we analyzed the practice of hashtag re-appropriation based on 5,800 collected posts and interviewed 24 active users from diverse backgrounds to uncover users' motivations and reactions towards the re-appropriation. This practice highlights how users can reclaim agency over content distribution on recommendation-driven platforms, offering insights into self-governance within algorithmic-centered power structures.

Language models are being developed and deployed in many applications, "small"-scale and large-scale, generic and specialized, text-only and multimodal, etc. Meanwhile, the missingness of important knowledge causes limitations and safety challenges. The knowledge includes commonsense, world facts, domain expertise, personalization, and especially the unique patterns that need to be discovered from big data applications. Training and inference processes of the language models can be and should be augmented with the knowledge. The first KnowledgeNLP at AAAI 2023 attracted scientists on knowledge augmentation methods towards higher language intelligence. This workshop offers a broad platform to share ideas and discuss various topics, such as (1) synergy between knowledge and language model, (2) scalable architectures that integrate NLP, knowledge graph, and graph learning technologies, (3) KnowledgeNLP for e-commerce, education, and healthcare, (4) human factors and social good in KnowledgeNLP.