Human participants play a central role in the development of modern artificial intelligence (AI) technology, in psychological science, and in user research. Recent advances in generative AI have attracted growing interest to the possibility of replacing human participants in these domains with AI surrogates. We survey several such “substitution proposals” to better understand the arguments for and against substituting human participants with modern generative AI. Our scoping review indicates that the recent wave of these proposals is motivated by goals such as reducing the costs of research and development work and increasing the diversity of collected data. However, these proposals ignore and ultimately conflict with foundational values of work with human participants: representation, inclusion, and understanding. This paper critically examines the principles and goals underlying human participation to help chart out paths for future work that truly centers and empowers participants.

Language models are increasingly attracting interest from writers. However, such models lack long-range semantic coherence, limiting their usefulness for longform creative writing. We address this limitation by applying language models hierarchically, in a system we call Dramatron. By building structural context via prompt chaining, Dramatron can generate coherent scripts and screenplays complete with title, characters, story beats, location descriptions, and dialogue. We illustrate Dramatron’s usefulness as an interactive co-creative system with a user study of 15 theatre and film industry professionals. Participants co-wrote theatre scripts and screenplays with Dramatron and engaged in open-ended interviews. We report reflections both from our interviewees and from independent reviewers who critiqued performances of several of the scripts to illustrate how both Dramatron and hierarchical text generation could be useful for human-machine co-creativity. Finally, we discuss the suitability of Dramatron for co-creativity, ethical considerations—including plagiarism and bias—and participatory models for the design and deployment of such tools.