Muhammad Farid Adilazuarda, Musa Izzanardi Wijanarko, Lucky Susanto, Khumaisa Nur’aini, Derry Tanti Wijaya, Alham Fikri Aji. Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers). 2025.

Adapting cultural values in Large Language Models (LLMs) presents significant challenges, particularly due to biases and limited training data.Prior work primarily aligns LLMs with different cultural values using World Values Survey (WVS) data.However, it remains unclear whether this approach effectively captures cultural nuances or produces distinct cultural representations for various downstream tasks.In this paper, we systematically investigate WVS-based training for cultural value adaptation and find that relying solely on survey data can homogenize cultural norms and interfere with factual knowledge.To investigate these issues, we augment WVS with encyclopedic and scenario-based cultural narratives from Wikipedia and NormAd.While these narratives may have variable effects on downstream tasks, they consistently improve cultural distinctiveness than survey data alone.Our work highlights the inherent complexity of aligning cultural values to guide task-specific behavior.Code: https://github.com/faridlazuarda/ from-surveys-to-narratives. IntroductionRecent research in Large Language Models (LLMs) suggests LLMs align closely with the cultural values of Western, Educated, Industrialized, Rich, and Democratic (WEIRD, Henrich et al. 2010) societies without adaptations (Johnson et al., 2022;Ramezani and Xu, 2023; Cao et al., 2023, among others).The WEIRD-centric bias can harm specific groups and limit the model's usefulness to a diverse global audience.Indeed, culture is a distinct and vital aspect of human society, influencing behavior, norms, and worldviews (Geertz, 2017).However, current research lacks robust mechanisms to adapt LLMs' outputs in ways that reflect different cultural value systems (i.e., culturally adapt LLMs). 1 1 For this paper, we focus on "culture" at a linguisticregional level (e.g., Iraq and Jordan represent Arab culture

Genta Indra Winata, Frederikus Hudi, Patrick Amadeus Irawan, David Anugraha, Rifki Afina Putri, Wang Yutong, Adam Nohejl, Ubaidillah Ariq Prathama, Nedjma Ousidhoum, Afifa Amriani, Anar Rzayev, Anirban Das, Ashmari Pramodya, Aulia Adila, Bryan Wilie, Candy Olivia Mawalim, Cheng Ching Lam, Daud Abolade, Emmanuele Chersoni, Enrico Santus, Fariz Ikhwantri, Garry Kuwanto, Hanyang Zhao, Haryo Akbarianto Wibowo, Holy Lovenia, Jan Christian Blaise Cruz, Jan Wira Gotama Putra, Junho Myung, Lucky Susanto, Maria Angelica Riera Machin, Marina Zhukova, Michael Anugraha, Muhammad Farid Adilazuarda, Natasha Christabelle Santosa, Peerat Limkonchotiwat, Raj Dabre, Rio Alexander Audino, Samuel Cahyawijaya, Shi-Xiong Zhang, Stephanie Yulia Salim, Yi Zhou, Yinxuan Gui, David Ifeoluwa Adelani, En-Shiun Annie Lee, Shogo Okada, Ayu Purwarianti, Alham Fikri Aji, Taro Watanabe, Derry Tanti Wijaya, Alice Oh, Chong-Wah Ngo. Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers). 2025.

Muhammad Farid Adilazuarda, Sagnik Mukherjee, Pradhyumna Lavania, Siddhant Shivdutt Singh, Alham Fikri Aji, Jacki O’Neill, Ashutosh Modi, Monojit Choudhury. Proceedings of the 2024 Conference on Empirical Methods in Natural Language Processing. 2024.

Holy Lovenia, Rahmad Mahendra, Salsabil Maulana Akbar, Lester James V. Miranda, Jennifer Santoso, Elyanah Aco, Akhdan Fadhilah, Jonibek Mansurov, Joseph Marvin Imperial, Onno P. Kampman, Joel Ruben Antony Moniz, Muhammad Ravi Shulthan Habibi, Frederikus Hudi, Railey Montalan, Ryan Ignatius, Joanito Agili Lopo, William Nixon, Börje F. Karlsson, James Jaya, Ryandito Diandaru, Yuze Gao, Patrick Amadeus, Bin Wang, Jan Christian Blaise Cruz, Chenxi Whitehouse, Ivan Halim Parmonangan, Maria Khelli, Wenyu Zhang, Lucky Susanto, Reynard Adha Ryanda, Sonny Lazuardi Hermawan, Dan John Velasco, Muhammad Dehan Al Kautsar, Willy Fitra Hendria, Yasmin Moslem, Noah Flynn, Muhammad Farid Adilazuarda, Haochen Li, Johanes Lee, R. Damanhuri, Shuo Sun, Muhammad Reza Qorib, Amirbek Djanibekov, Wei Qi Leong, Quyet V. Do, Niklas Muennighoff, Tanrada Pansuwan, Ilham Firdausi Putra, Yan Xu, Tai Ngee Chia, Ayu Purwarianti, Sebastian Ruder, William Tjhi, Peerat Limkonchotiwat, Alham Fikri Aji, Sedrick Keh, Genta Indra Winata, Ruochen Zhang, Fajri Koto, Zheng-Xin Yong, Samuel Cahyawijaya. Proceedings of the 2024 Conference on Empirical Methods in Natural Language Processing. 2024.

Sagnik Mukherjee, Muhammad Farid Adilazuarda, Sunayana Sitaram, Kalika Bali, Alham Fikri Aji, Monojit Choudhury. Proceedings of the 2024 Conference on Empirical Methods in Natural Language Processing. 2024.

Visual Question Answering~(VQA) is an important task in multimodal AI, which requires models to understand and reason on knowledge present in visual and textual data. However, most of the current VQA datasets and models are primarily focused on English and a few major world languages, with images that are Western-centric. While recent efforts have tried to increase the number of languages covered on VQA datasets, they still lack diversity in low-resource languages. More importantly, some datasets extend the text to other languages, either via translation or some other approaches, but usually keep the same images, resulting in narrow cultural representation. To address these limitations, we create CVQA, a new Culturally-diverse Multilingual Visual Question Answering benchmark dataset, designed to cover a rich set of languages and regions, where we engage native speakers and cultural experts in the data collection process. CVQA includes culturally-driven images and questions from across 28 countries in four continents, covering 26 languages with 11 scripts, providing a total of 9k questions. We benchmark several Multimodal Large Language Models (MLLMs) on CVQA, and we show that the dataset is challenging for the current state-of-the-art models. This benchmark will serve as a probing evaluation suite for assessing the cultural bias of multimodal models and hopefully encourage more research efforts towards increasing cultural awareness and linguistic diversity in this field.