There is a tremendous interest in big data by academia, industry and a large user base. Several commercial and open source providers unleashed a variety of products to support big data storage and processing. As these products mature, there is a need to evaluate and compare the performance of these systems.

The Web has become an excellent source for gathering consumer opinions. There are now numerous Web sites containing such opinions, e.g., customer reviews of products, forums, discussion groups, and blogs. This paper focuses on online customer reviews of products. It makes two contributions. First, it proposes a novel framework for analyzing and comparing consumer opinions of competing products. A prototype system called Opinion Observer is also implemented. The system is such that with a single glance of its visualization, the user is able to clearly see the strengths and weaknesses of each product in the minds of consumers in terms of various product features. This comparison is useful to both potential customers and product manufacturers. For a potential customer, he/she can see a visual side-by-side and feature-by-feature comparison of consumer opinions on these products, which helps him/her to decide which product to buy. For a product manufacturer, the comparison enables it to easily gather marketing intelligence and product benchmarking information. Second, a new technique based on language pattern mining is proposed to extract product features from Pros and Cons in a particular type of reviews. Such features form the basis for the above comparison. Experimental results show that the technique is highly effective and outperform existing methods significantly.

Merchants selling products on the Web often ask their customers to review the products that they have purchased and the associated services. As e-commerce is becoming more and more popular, the number of customer reviews that a product receives grows rapidly. For a popular product, the number of reviews can be in hundreds or even thousands. This makes it difficult for a potential customer to read them to make an informed decision on whether to purchase the product. It also makes it difficult for the manufacturer of the product to keep track and to manage customer opinions. For the manufacturer, there are additional difficulties because many merchant sites may sell the same product and the manufacturer normally produces many kinds of products. In this research, we aim to mine and to summarize all the customer reviews of a product. This summarization task is different from traditional text summarization because we only mine the features of the product on which the customers have expressed their opinions and whether the opinions are positive or negative. We do not summarize the reviews by selecting a subset or rewrite some of the original sentences from the reviews to capture the main points as in the classic text summarization. Our task is performed in three steps: (1) mining product features that have been commented on by customers; (2) identifying opinion sentences in each review and deciding whether each opinion sentence is positive or negative; (3) summarizing the results. This paper proposes several novel techniques to perform these tasks. Our experimental results using reviews of a number of products sold online demonstrate the effectiveness of the techniques.

Internet search is one of the most important applications of the Web. A search engine takes the user's keywords to retrieve and to rank those pages that contain the keywords. One shortcoming of existing search techniques is that they do not give due consideration to the micro-structures of a Web page. A Web page is often populated with a number of small information units, which we call micro information units (MIU). Each unit focuses on a specific topic and occupies a specific area of the page. During the search, if all the keywords in the user query occur in a single MIU of a page, the top ranking results returned by a search engine are generally relevant and useful. However, if the query words scatter at different MIUs in a page, the pages returned can be quite irrelevant (which causes low precision). The reason for this is that although a page has information on individual MIUs, it may not have information on their intersections. In this paper, we propose a technique to solve this problem. At the off-line pre-processing stage, we segment each page to identify the MIUs in the page, and index the keywords of the page according to the MIUs in which they occur. In searching, our retrieval and ranking algorithm utilizes this additional information to return those most relevant pages. Experimental results show that this method is able to significantly improve the search precision.

Many existing data mining techniques often produce a large number of rules, which make it very difficult for manual inspection of the rules to identify those interesting ones. This problem represents a major gap between the results of data mining and the understanding and use of the mining results. In this paper, we argue that the key problem is not with the large number of rules because if there are indeed many rules that exist in data, they should be discovered. The main problem is with our inability to organize, summarize and present the rules in such a way that they can be easily analyzed by the user. In this paper, we propose a technique to intuitively organize and summarize the discovered rules. With this organization, the discovered rules can be presented to the user in the way as we think and talk about knowledge in our daily lives. This organization also allows the user to view the discovered rules at different levels of details, and to focus his/her attention on those interes...